CategoryEducation & Training
UVU Mental Health Conference
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About this event
The UVU Mental Health Conference
Event type: Mental health, behavioral health, counseling, wellness, psychology, student support, healthcare education, and professional development conference.
Overview: The UVU Mental Health Conference is a focused gathering for professionals, educators, students, clinicians, administrators, and service providers working across mental health and wellness disciplines. It is designed to bring together people who support mental health awareness, treatment, prevention, education, and community well-being. This type of event typically attracts a mix of healthcare decision-makers, academic leaders, counseling professionals, nonprofit organizations, school support teams, and companies offering tools, services, and programs related to mental wellness.
Estimated attendance: Depending on the year and programming depth, conferences of this type often draw a few hundred to a few thousand attendees, with the strongest buyer value usually coming from professional attendees, institutional leaders, and service providers rather than general public visitors.
1️⃣ Who attends: Buyers / attendees
This conference is usually attended by a broad mental health ecosystem rather than a single commercial buyer group. The most valuable attendees from a business-development standpoint are those who influence program selection, clinical services, training purchases, wellness initiatives, and institutional partnerships.
Typical attendee groups include:
- Mental health counselors, therapists, psychologists, and social workers
- University faculty and student support staff
- School counselors, academic advisors, and student success leaders
- Behavioral health clinic administrators and care coordinators
- Hospital and healthcare system professionals
- Nonprofit leaders focused on mental health, crisis support, and community wellness
- HR and employee wellness professionals
- Program directors, department heads, and decision-makers in education and healthcare
- Training providers, technology vendors, and mental health service partners
Best buyer profiles: people who control budgets, select vendors, recommend tools, manage student or patient support programs, or lead wellness and prevention initiatives.
2️⃣ Where the show is happening + attendee geographic origin
Location: Utah Valley University, Utah, USA, or a nearby conference facility associated with the university depending on the year.
Attendee origin: The audience is typically regional first, with strong participation from Utah and neighboring western states. Because the conference is tied to a university and mental health education, attendance may also include national speakers, virtual participants, and professionals from other states if the agenda includes high-value training or certification content.
Best geographic targeting:
- Local and regional attendees from Utah
- West Coast and Mountain West behavioral health networks
- National organizations with campus mental health or wellness programs
- Healthcare and education organizations serving multiple states
3️⃣ Audience reach
Reach type: Regional with national relevance
This is generally a regionally concentrated event, but the subject matter has national importance because mental health is relevant across education, healthcare, workplace wellness, and community services. If the conference includes nationally known speakers or hybrid programming, its reach can extend beyond the local audience and attract broader professional interest.
4️⃣ Sample buyer company names + websites
Below is a sample buyer-style list that would be relevant for attendee-list targeting. These are not random names; they reflect organizations likely to care about mental health education, counseling support, behavioral health services, wellness programs, student support systems, or workforce mental health initiatives.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | UnitedHealth Group | unitedhealthgroup.com | Wellness Program Manager / Behavioral Health Partnerships Director | Large healthcare and benefits organization with strong interest in mental health access and employee well-being. |
| 2 | Cigna | cigna.com | Employee Benefits Strategy Manager / Behavioral Health Solutions Lead | Strong fit for mental health benefits, employer wellness, and care navigation. |
| 3 | Intermountain Health | intermountainhealth.org | Behavioral Health Program Director / Community Wellness Manager | Regional healthcare system with direct relevance to mental health services and community care. |
| 4 | MultiCare Health System | multicare.org | Behavioral Health Services Manager / Patient Experience Director | Healthcare provider with need for clinical, support, and wellness-related solutions. |
| 5 | Kaiser Permanente | kp.org | Behavioral Health Operations Manager / Wellness Program Director | Major health system with ongoing investments in mental health and prevention. |
| 6 | Headspace | headspace.com | Partnerships Manager / Enterprise Sales Director | Directly aligned with mindfulness, behavioral wellness, and digital mental health adoption. |
| 7 | BetterHelp | betterhelp.com | Strategic Partnerships Manager / Provider Network Lead | Digital therapy brand that can benefit from education and professional conference exposure. |
| 8 | Talkspace | talkspace.com | Business Development Manager / Employer Solutions Lead | Strong buyer fit for mental health access, teletherapy, and employer wellness use cases. |
| 9 | Lyra Health | lyrahealth.com | Enterprise Partnerships Director / Clinical Programs Lead | Targets employers and institutions looking for mental health solutions at scale. |
| 10 | Spring Health | springhealth.com | Enterprise Sales Director / Health Plan Partnerships Manager | Relevant for workplace mental health, benefits, and clinician network expansion. |
| 11 | Teladoc Health | teladochealth.com | Behavioral Health Partnerships Manager / Product Marketing Director | Digital health company with a strong mental health and telehealth focus. |
| 12 | McLean Hospital | mcleanhospital.org | Program Development Director / Clinical Education Manager | Highly relevant for psychiatric care, training, and evidence-based behavioral health content. |
| 13 | American Foundation for Suicide Prevention | afsp.org | Program Partnerships Manager / Outreach Director | Strong fit for awareness, prevention, training, and community engagement. |
| 14 | NAMI | nami.org | Education Program Director / Community Outreach Manager | National mental health advocacy organization with education and public awareness relevance. |
| 15 | Optum | optum.com | Behavioral Health Strategy Manager / Employer Solutions Director | Large healthcare services organization with strong relevance to care access and mental health programs. |
| 16 | U.S. Department of Veterans Affairs | va.gov | Mental Health Program Manager / Outreach Coordinator | Important public-sector buyer for counseling, trauma care, and support initiatives. |
| 17 | YMCA of the USA | ymca.org | Wellness Program Director / Community Health Manager | Community wellness and mental health programming often overlaps with youth, family, and fitness services. |
| 18 | Mercy | mercy.net | Behavioral Health Director / Community Outreach Manager | Healthcare organization with practical fit for wellness, behavioral care, and community partnership. |
| 19 | Children’s Hospital Association | childrenshospitals.org | Pediatric Behavioral Health Program Lead | Relevant for youth mental health, family services, and school-linked support initiatives. |
| 20 | Headway | headway.co | Provider Partnerships Manager / Growth Marketing Lead | Strong fit for therapy access, provider growth, and mental health infrastructure. |
Top 5 sample buyer accounts to prioritize first: UnitedHealth Group, Cigna, Intermountain Health, Headspace, and Lyra Health. These cover insurance, healthcare, digital wellness, and enterprise mental health services.
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Behavioral Health Director
- Mental Health Program Manager
- Wellness Program Director
- Student Support Services Director
- Director of Counseling Services
- Clinical Operations Manager
- HR Wellness Manager
- Employee Assistance Program Manager
- Community Outreach Director
- Partnerships Manager
- Health Education Coordinator
- Program Development Director
- School Counselor Supervisor
- Director of Patient Experience
- Training and Development Manager
Best industry filters to use:
- Health, Wellness & Fitness
- Hospital & Health Care
- Mental Health Care
- Higher Education
- Education Management
- Professional Training & Coaching
- Nonprofit Organization Management
- Government Administration
- Human Resources
- Information Technology & Services
- Insurance
- Research
- Public Policy
- Individual & Family Services
Event type relevance: This is a professional development and thought-leadership event with strong educational value. It is especially useful for organizations selling counseling tools, mental health software, wellness solutions, training services, assessment platforms, telehealth, EAP programs, and student support products.
6️⃣ Estimated attendance / expected footfall
Estimated attendance: Likely a few hundred to a few thousand depending on the year, speaker lineup, and whether the event is hybrid or in-person only.
Because this is a specialized conference, the quality of attendees matters more than raw scale. A smaller event can still be highly valuable if the audience includes directors, program managers, clinicians, university staff, and partnership leads with decision-making power.
7️⃣ Key focus areas & buyer engagement
Likely key focus areas:
- Mental health education and awareness
- Behavioral health treatment and access
- Campus counseling and student well-being
- Prevention, intervention, and crisis response
- Workplace mental health and employee support
- Trauma-informed care
- Community outreach and advocacy
- Digital therapy and telehealth
- Assessment, screening, and care navigation tools
- Training, certification, and professional development
Buyer engagement angle: The strongest message is not just that attendees are interested in mental health. The real value is that they are often responsible for program outcomes, support services, procurement, partnerships, student or employee wellness, and service expansion. This makes the event a useful lead source for companies selling products or services that improve access, treatment, engagement, or outcomes.
8️⃣ Client-product fit note
Before finalizing the best buyer list, the client’s website should be reviewed so the target accounts can be matched to the exact product or service category. The most valuable buyers at this event will change depending on what the client sells.
Examples:
- If the client sells therapy or wellness software, target healthcare providers, telehealth platforms, universities, and employee wellness teams.
- If the client sells training or certification solutions, target counseling educators, university departments, and professional development buyers.
- If the client sells outreach or engagement tools, target nonprofits, advocacy organizations, student support teams, and behavioral health programs.
- If the client sells HR wellness solutions, target corporate wellness managers, benefits leaders, and employee assistance program teams.
Action needed: Please share the client website so I can review it and identify the best buyer companies, buyer titles, and target industry filters for this event.
9️⃣ Final recommendation
The UVU Mental Health Conference is a strong target for attendee-list sales if your goal is to reach professionals in mental health, wellness, education, healthcare, and community support. It is especially valuable if the client wants buyers who influence programs, services, education, and partnerships rather than just general attendees.
Best buyer segments to collect:
- Behavioral health and mental health leadership
- University and school support staff
- Wellness and HR decision-makers
- Healthcare and telehealth partnerships teams
- Nonprofit outreach and advocacy leaders
- Program directors and clinical operations managers
Quality rating for B2B attendee-list sales: 7.5/10
The event is not a massive general trade show, but it has strong niche value because attendees are likely to be highly relevant to wellness, healthcare, education, and mental health service providers. The best results will come from careful targeting and matching the buyer list to the client’s exact product.
Data sheet
UVU Mental Health Conference – Event Attendee & Buyer Profile Analysis
Event date: June 11–12, 2026
Location: Utah Valley University, Orem, Utah, United States
Event status: Upcoming
Research date: June 23, 2026
Event Overview
| Event Name | UVU Mental Health Conference |
| Event Date | June 11–12, 2026 |
| Event Status | Upcoming |
| Venue | Utah Valley University |
| City | Orem |
| State / Region | Utah |
| Country | United States |
| Organizer | Utah Valley University (host institution; 2026 organizer page should be verified on official event listing) |
| Official Event Website | Official 2026 event page should be verified via UVU event channels |
| Event Type | Mental health, behavioral health, counseling, wellness, psychology, student support, healthcare education, and professional development conference |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Education & Training; Medical & Pharma |
| Audience Reach | Regional to national professional audience, with strongest relevance across Utah higher education, behavioral health, counseling, nonprofit, school support, and community wellness networks |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for numeric forecasting until official registration, sponsor, agenda, or recap materials are published |
| Main Purpose of Event | Professional learning, knowledge exchange, cross-sector collaboration, mental health program development, wellness strategy, training, and service-provider engagement |
About the Event
The UVU Mental Health Conference appears to be a focused university-led event centered on mental health awareness, behavioral health practice, counseling, wellness education, student support, and professional development. Based on the event title, venue, and subject matter, the conference is likely designed to convene clinicians, educators, students, campus leaders, nonprofit organizations, and service providers that work across prevention, treatment, crisis response, and well-being initiatives.
From a business-development perspective, this event matters because mental health conferences often bring together institutional decision-makers who influence training budgets, counseling partnerships, wellness platforms, referral networks, student-support services, community outreach programs, and continuing education purchases. Even when the total audience is not mass-market in size, the commercial value can be strong because attendees often represent schools, universities, healthcare systems, nonprofits, and public-serving organizations with clear programmatic needs and recurring service demand.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| University counseling and student affairs leaders | Universities, colleges, student wellness centers | Influence counseling tools, teletherapy, wellness programming, training, and campus support partnerships | High-value buyers for student mental health solutions, learning content, referrals, and campus outreach services |
| Licensed mental health clinicians | Private practices, clinics, hospitals, community mental health centers | Recommend or select therapeutic tools, assessments, training, and care resources | Important for product evaluation, referral relationships, CE programs, and practice-support solutions |
| Behavioral health program administrators | Healthcare systems, nonprofits, treatment programs, public agencies | Own budget or influence purchasing for programs, staffing, compliance, and patient engagement services | Strong targets for enterprise services, workforce tools, EHR-adjacent workflows, and patient support offerings |
| School counselors and district support teams | K-12 districts, charter schools, educational service providers | Influence training, mental wellness curriculum, crisis intervention resources, and referral partnerships | Relevant for youth mental health programs, SEL tools, staff training, and screening resources |
| Nonprofit and community wellness leaders | Mental health nonprofits, community coalitions, outreach organizations | Source program partners, training vendors, referral systems, and grant-aligned service providers | Good fit for partnership-led outreach, educational content, and service delivery collaboration |
| Hospital and health system behavioral leaders | Hospitals, integrated care systems, specialty behavioral health providers | Influence care delivery pathways, staffing support, digital tools, and patient engagement programs | Valuable for clinical solutions, care coordination, workforce resilience, and screening technologies |
| Faculty, researchers, and training coordinators | Universities, graduate programs, continuing education providers | Shape curriculum, educational purchasing, research partnerships, and conference programming | Relevant for content providers, assessment publishers, and academic partnership outreach |
| Students and emerging professionals | Psychology, social work, counseling, nursing, and public health programs | Limited budget authority but strong influence on future adoption and referrals | Useful for brand awareness, talent pipelines, and educational resource distribution |
| HR, employee wellness, and EAP stakeholders | Universities, large employers, public institutions | Influence wellness benefits, resilience training, and employee mental health initiatives | Relevant for workplace wellness vendors, training firms, and counseling access platforms |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Orem | Local university staff, students, nearby clinicians, and community organizations | Moderate | Host-city attendance is likely anchored by UVU and Utah County service networks |
| Utah County / Provo-Orem corridor | Regional schools, private practices, clinics, hospitals, and nonprofits | High | Most practical day-trip attendance likely comes from nearby institutions and providers |
| Salt Lake City metro and Wasatch Front | Health systems, state-linked stakeholders, higher education institutions, school districts | High | Major regional buyer concentration for behavioral health and education-related decision-makers |
| State of Utah | Universities, colleges, public agencies, school districts, treatment providers, nonprofits | High | Likely core statewide professional audience if CE credits or specialized programming are offered |
| Mountain West | Neighboring-state clinicians, university professionals, and wellness organizations | Medium | Possible draw from Idaho, Nevada, Colorado, Arizona, and Wyoming depending on program strength |
| National | Selected experts, speakers, and specialized vendors | Medium to Low | National reach is plausible for speakers and niche providers, but not publicly confirmed as a broad national event |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The venue, subject matter, and likely attendee mix indicate strongest draw from Utah and the surrounding Mountain West mental health, education, and healthcare ecosystem. |
| National | Secondary possibility | National participation may occur through speakers, virtual engagement, or specialized vendors, but broad national scale is not publicly verified. |
4. Sample Buyer Companies and Websites
Current-year attendee, sponsor, and exhibitor lists were not publicly confirmed in the research brief. The organizations below are high-probability buyer-side prospecting targets for this event theme and geography, but attendance is not confirmed unless stated otherwise.
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Utah Valley University | Host institution / higher education buyer | Host venue and likely organizer-side institution with counseling, student wellness, and training-related buying needs | uvu.edu | Director of Counseling, Dean of Students, VP Student Affairs, Wellness Program Director | Confirmed Government / Procurement Organization |
| Brigham Young University | University buyer | Major nearby institution with student mental health, counseling, and wellness programming requirements | byu.edu | Counseling Center Director, Student Life Administrator, Wellness Director | Strong Market Fit, Attendance Not Confirmed |
| University of Utah | University and academic health buyer | Relevant for campus mental health, research, and behavioral-health education partnerships | utah.edu | Behavioral Health Director, Counseling Services Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Utah State University | University buyer | Likely interest in counseling support, student wellness programming, and professional training | usu.edu | Student Affairs Director, Counseling Center Director, Health Promotion Manager | Strong Market Fit, Attendance Not Confirmed |
| Snow College | College buyer | Regional institution with student support and counseling needs aligned to event themes | snow.edu | Dean of Students, Counseling Coordinator, Student Wellness Lead | Strong Market Fit, Attendance Not Confirmed |
| Intermountain Health | Health system buyer | Major regional healthcare organization with behavioral health, community health, and workforce wellness relevance | intermountainhealthcare.org | Behavioral Health Director, Clinical Program Director, Community Health Manager | Strong Market Fit, Attendance Not Confirmed |
| University of Utah Health | Academic health system buyer | Relevant for behavioral health programs, academic partnerships, and clinical education | healthcare.utah.edu | Psychiatry Administrator, Behavioral Health Program Manager, Training Director | Strong Market Fit, Attendance Not Confirmed |
| Utah Department of Health and Human Services | State government / public health buyer | Relevant to public mental health, prevention, grants, policy, and community services | dhhs.utah.gov | Behavioral Health Administrator, Program Director, Community Services Manager | Confirmed Government / Procurement Organization |
| Alpine School District | K-12 district buyer | Large local district with school counseling, student support, and wellness program relevance | alpineschools.org | Student Services Director, Counseling Coordinator, Mental Health Specialist | Strong Market Fit, Attendance Not Confirmed |
| Provo City School District | K-12 district buyer | Regional school mental health, prevention, and student-support relevance | provo.edu | Director of Student Services, School Counseling Lead, Wellness Coordinator | Strong Market Fit, Attendance Not Confirmed |
| NAMI Utah | Nonprofit / advocacy organization | Strong thematic alignment with awareness, support services, education, and community engagement | namiut.org | Executive Director, Program Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Valley Behavioral Health | Behavioral health provider | Direct alignment with counseling, mental health services, referrals, and community support programs | valleycares.com | Clinical Director, Program Manager, Outreach Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Counseling | Counseling / Student Services | Director | Direct buyer or influencer for counseling tools, training, staffing partnerships, and wellness programs |
| 2 | Dean of Students | Student Affairs | Director / VP | Influences campus mental health strategy, student support spending, and partnerships |
| 3 | Behavioral Health Program Director | Clinical Operations | Director | Controls or shapes programmatic purchasing, service design, and implementation |
| 4 | Clinical Director | Behavioral Health | Director | Evaluates therapeutic resources, vendor quality, and clinical workflow fit |
| 5 | Student Wellness Director | Wellness / Health Promotion | Director | Relevant for prevention, awareness campaigns, digital engagement, and resilience offerings |
| 6 | School Counseling Coordinator | K-12 Student Services | Manager / Director | Key target for school-based mental health training and support tools |
| 7 | Program Manager | Behavioral Health / Community Programs | Manager | Often handles implementation, vendor coordination, and practical buying evaluation |
| 8 | Partnerships Director | External Affairs / Community Engagement | Director | Important for nonprofit, referral, and institutional collaboration models |
| 9 | Chief Student Affairs Officer / VP Student Affairs | Executive Leadership | VP / Executive | Budget authority and strategic ownership for campus support initiatives |
| 10 | Community Health Manager | Public Health / Outreach | Manager | Useful target for prevention campaigns, awareness programs, and community-based services |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Higher Education | Core fit due to university and college participation | Student counseling, wellness, training, and campus support solutions |
| 2 | Hospital & Health Care | Behavioral health services are frequently tied to health systems | Clinical partnerships, care pathways, patient support resources |
| 3 | Mental Health Care | Direct alignment with therapy, counseling, and wellness delivery | Program tools, practice solutions, referrals, and clinician enablement |
| 4 | Education Management | Relevant for school systems, educational networks, and support organizations | K-12 support, staff development, student services |
| 5 | Government Administration | State and local public health or human services agencies may engage | Grants, community mental health, prevention initiatives |
| 6 | Nonprofit Organization Management | Nonprofits are active in community support and advocacy | Outreach programs, collaboration, education campaigns |
| 7 | Health, Wellness & Fitness | Broader wellness programming often overlaps with conference themes | Preventive wellness, resilience, employee/student well-being |
| 8 | Medical Practice | Private and group practices may attend for learning and partnerships | Practice support, CE programs, clinical tools |
| 9 | Professional Training & Coaching | Conference audience values education, certification, and skill-building | Training modules, workshops, certification content |
| 10 | Individual & Family Services | Family support and counseling organizations align strongly with event objectives | Community referrals, support programs, service coordination |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No official 2026 attendance data located in the research brief | Professional-value audience may be more important than raw headcount for this type of conference |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official exhibitor or sponsor prospectus not verified | Could range from limited partner tables to structured expo support depending on programming format |
| Buyer count | Not publicly confirmed | Unconfirmed | No attendee segmentation report located | Likely buyer value lies in institutional and programmatic decision-makers rather than consumer attendance |
| Speaker count | Not publicly confirmed | Unconfirmed | 2026 agenda and speaker lineup not verified in this brief | Speaker organizations can become high-priority buyer and partner targets once published |
| Sponsor count | Not publicly confirmed | Unconfirmed | No official sponsor list verified | Sponsor disclosures would materially improve lead-identification quality |
| Historical attendance | Historical figure not publicly confirmed in this brief | Historical / prior-year evidence unavailable | No prior-year official recap sourced here | If prior-year recaps are found, they should be used as directional evidence only |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Student mental health support | Improve access, retention, crisis response, and referral pathways | Meet student affairs leaders, counseling directors, and wellness administrators | Campus counseling solutions, tele-support, case management, educational content |
| Behavioral health care delivery | Strengthen care quality, engagement, and service coordination | Position products that support clinicians and program operations | Clinical workflows, assessments, outcomes tracking, support services |
| Counselor and clinician professional development | Continuing education, evidence-based practice updates, workforce development | Offer training, certification pathways, and expert-led content | CE programs, workshops, curriculum, coaching, assessment tools |
| Community wellness and prevention | Scalable awareness campaigns, early intervention, outreach partnerships | Engage nonprofits, public agencies, and school support teams | Education campaigns, support resources, program partnerships |
| School-based mental health | Support student well-being, referrals, and staff readiness | Target district-level counseling and student services decision-makers | Training, SEL supports, screening tools, crisis response materials |
| Workplace resilience and wellness | Reduce burnout, strengthen staff support, improve well-being culture | Approach HR, wellness leads, and institutional administrators | Employee wellness services, resilience training, EAP-adjacent offerings |
| Partnership and referral network building | Expand care access and improve cross-organizational coordination | Use the event for strategic introductions and local ecosystem mapping | Referral partnerships, provider networks, community resource integration |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event is likely to attract real institutional and programmatic decision-makers rather than general consumer traffic. |
| Decision-maker availability | Medium to High | Leadership titles may attend for education and networking, though many events in this category also include practitioner-heavy audiences. |
| Data collection potential | Medium | Value improves significantly if the organizer publishes agenda, sponsors, partners, or registration categories. |
| Apollo targeting potential | High | Universities, healthcare systems, nonprofits, and school districts can be targeted effectively by industry and title. |
| Geographic targeting potential | High | Utah and the Wasatch Front provide a well-defined regional cluster for targeted outreach. |
| Best outreach approach | High-value consultative outreach | Messaging should focus on outcomes, care access, student support, prevention, clinician efficiency, or training impact. |
| Overall lead quality | High | Strong fit for solution providers serving higher education, behavioral health, public health, and nonprofit mental wellness ecosystems. |
| Best use case | Account-based regional prospecting | Most effective for curated target lists and relationship-led outreach, not broad-volume list selling. |
| Limitations / risks | Medium | Public current-year participation visibility appears limited; buyer proof points depend on official agenda and partner disclosures. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Higher Education; Hospital & Health Care; Mental Health Care; Education Management; Government Administration; Nonprofit Organization Management; Health, Wellness & Fitness; Medical Practice; Professional Training & Coaching; Individual & Family Services | Build the core account universe around likely institutional buyers |
| Departments | Student Affairs; Counseling; Behavioral Health; Clinical Operations; Wellness; Community Outreach; Human Resources; Program Management; Partnerships | Narrow to the functions most likely to own program decisions |
| Seniority | Director; VP; Head; Manager; Senior Manager; Executive | Prioritize contacts with budget influence or implementation ownership |
| Job titles | Director of Counseling; Counseling Center Director; Dean of Students; VP Student Affairs; Behavioral Health Director; Clinical Director; Student Wellness Director; Program Manager; Community Health Manager; School Counseling Coordinator; Partnerships Director; Wellness Program Director | Capture the most event-relevant decision-maker profiles |
| Geography | Utah; Orem; Provo; Salt Lake City; Wasatch Front; optional expansion to Idaho, Nevada, Colorado, Arizona, Wyoming | Reflect likely attendee catchment area |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Focus on institutions with structured programs and purchasing budgets |
| Keywords | mental health, behavioral health, counseling, wellness, student support, psychiatry, psychology, crisis response, prevention, resilience, campus wellness, community health | Improve title and company-description matching |
| Revenue range | Optional: $10M+ for nonprofits/providers; broader range acceptable for education and public institutions | Reduce low-capacity organizations where budget is less likely |
| Company type | Educational institution; hospital/health system; nonprofit; government agency; community provider | Align with actual buyer-side attendance patterns |
Suggested Apollo Search Logic: Use combinations such as “(mental health OR behavioral health OR counseling OR wellness OR student support) AND (director OR dean OR vice president OR manager)” within Utah-focused Higher Education, Hospital & Health Care, Mental Health Care, Education Management, Government Administration, and Nonprofit Organization Management account lists. Build separate sequences for universities, school districts, health systems, and nonprofits.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Utah Valley University | Official institution website | Host institution identity and venue-level context | High |
| UVU Campus / Maps | Official venue/location source | Orem campus location context | High |
| Utah Department of Health and Human Services | Official government website | Relevant state public health and behavioral health buyer ecosystem | High |
| Intermountain Health | Official healthcare organization website | Regional health system relevance for behavioral health buyer targeting | High |
| User-supplied event details | Provided event brief | Event title, dates, city, state, country, venue, and subject focus | Medium to High |
| Verification note | Research limitation | A current official 2026 event page, attendee list, exhibitor list, sponsor list, agenda, and attendance total were not publicly confirmed in the brief used for this report. Sample buyer organizations above should therefore be treated as strategic prospecting targets, not confirmed attendees. | Important limitation |
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