Uiva Flytande 2026
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About this event
Uiva Flytande 2026
Event type: Floating boat show, marine leisure, boating equipment, watercraft sales, marina services, marine electronics, outdoor lifestyle
Likely event positioning: A premium consumer-and-trade boating event where boat brands, marine suppliers, dealers, service providers, accessories companies, and watersport buyers gather to evaluate products in a real-water environment.
Estimated attendance: Typically high for a regional marine showcase; the event is expected to attract a mix of boating consumers, dealers, distributors, importers, marina operators, and marine-industry professionals. If you want, I can refine this further once you share the official event website and exhibitor list.
1️⃣ Who attends: Buyers / attendees
Uiva Flytande is best understood as a marine-industry and boating-marketplace event rather than a traditional conference. That means the attendee pool is broad, but the most valuable buyers are the people with purchasing authority or direct influence over marine products, equipment, services, and distribution.
The main attendee groups usually include:
- Boat buyers and serious leisure boating enthusiasts
- Boat dealers, importers, distributors, and resellers
- Marina owners and marina operations managers
- Marine equipment and accessory buyers
- Shipyard and boat maintenance decision-makers
- Marine electronics and navigation technology buyers
- Service, repair, and aftersales professionals
- Watersports brands and outdoor lifestyle buyers
- Insurance, financing, and leasing representatives serving the marine sector
- Tourism and leisure operators connected to coastal recreation
For attendee-list sales, the strongest commercial value usually sits with businesses that are actively buying, distributing, specifying, maintaining, or financing boats and marine products. Consumer visitors matter too, but if your client is selling B2B products or services, the best targets are the industry-facing companies and professionals surrounding the show.
2️⃣ Where the show is happening + attendee geographic origin
Likely location: Uiva Flytande is associated with Finland’s floating boat show format, typically held in the Helsinki area on waterfront or marina-adjacent grounds. If you share the official website, I can confirm the exact venue and dates.
Attendee geographic origin: The core audience is generally regional and national, with strong participation from Finland and the wider Nordic boating market. Depending on exhibitor profile and product categories, the event may also attract buyers from Sweden, Estonia, Norway, and other nearby European marine markets.
Best geographic targeting approach:
- Primary: Finland
- Secondary: Sweden, Norway, Denmark, Estonia, and the Baltic region
- Tertiary: European marine brands, importers, and technical suppliers with Nordic distribution goals
3️⃣ Audience reach: Local / National / Global
Reach type: National with regional Nordic appeal
This event should be treated as a strong national market event with cross-border relevance. For local exhibitors and Finnish buyers, the event is highly practical. For international brands, it offers access to a concentrated Nordic marine audience in a real-world product-demonstration environment.
The event is not usually a massive global mega-expo, but it has meaningful regional buying power because marine purchases are often local, seasonal, dealer-driven, and relationship-based. That makes audience quality especially important.
4️⃣ Sample buyer company names + websites
Below is a sample buyer list tailored for marine, boating, nautical accessories, marina, service, and leisure-transport categories. These are the types of buyer accounts that are most likely to be relevant for attendee-list or exhibitor-targeting campaigns.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Nautor Swan | nautorswan.com | Sales Director / Marketing Director / Dealer Development Manager | Premium yacht brand; strong fit for high-value marine leads and affluent boating audiences. |
| 2 | Buster Boats | buster.fi | Export Manager / Sales Manager / Product Manager | Nordic boat brand with direct relevance to regional leisure boating buyers. |
| 3 | Flipper Boats | flipper.fi | Commercial Director / Dealer Network Manager | Strong boat-dealer and recreational marine fit for Nordic consumer and reseller audiences. |
| 4 | Targa | targa.fi | Sales Director / Export Manager / Customer Experience Manager | Well-known marine brand for serious boaters, premium buyers, and regional distributors. |
| 5 | Axopar Boats | axopar.com | Regional Sales Manager / Marketing Director / Business Development Manager | High-demand performance boat brand with broad international and Nordic appeal. |
| 6 | Yamarin | yamarin.com | Dealer Sales Manager / Product Marketing Manager | Popular leisure boat brand aligned with consumer buyers and dealer networks. |
| 7 | Quarken Boats | quarkenboats.com | Chief Commercial Officer / Sales Manager | Scandinavian boat company that benefits from targeted marine-event exposure. |
| 8 | Saxdor Yachts | saxdoryachts.com | Brand Director / Sales Director / Distribution Manager | Fast-growing yacht brand with strong fit for premium leisure and lifestyle buyers. |
| 9 | Garmin Marine | garmin.com | Marine Sales Manager / Channel Marketing Manager | Marine electronics brand; excellent fit for navigation, sonar, and onboard technology buyers. |
| 10 | Raymarine | raymarine.com | Regional Sales Manager / Product Marketing Manager | Marine electronics and navigation audience is highly relevant at boat shows. |
| 11 | Navico Group | navico.com | Key Account Manager / Marine Channel Director | Strong multi-brand marine technology portfolio for dealers and installers. |
| 12 | Mercury Marine | mercurymarine.com | Dealer Development Manager / Marine Sales Director | Engine supplier with direct need for boat-industry leads and channel engagement. |
| 13 | Yamaha Marine | yamaha-motor.com | Marine Sales Manager / Product Manager | Strong boating and engine buyer fit across retail, dealer, and service segments. |
| 14 | Volvo Penta | volvopenta.com | Sales Manager / Business Development Manager | Premium marine propulsion and service network buyer profile. |
| 15 | Helsingin Veneveistämö | helsinginveneretki.fi | Managing Director / Sales Director | Local boatbuilder-style target for regional buyer-list and lead-generation use. |
| 16 | Baltic Yachts | balticyachts.fi | Commercial Director / Client Relations Manager | Luxury yacht builder; strong fit for premium client acquisition and brand exposure. |
| 17 | Marina Bay / Marina Operator | marina.fi | Operations Manager / Marina Director | Marina operators are frequent buyers of boats, equipment, docking systems, and services. |
| 18 | Sanoma Outdoor / Leisure Media | sanoma.com | Partnership Manager / Media Sales Director | Relevant for audience sponsorship, lifestyle marketing, and boating-adjacent brand promotions. |
Top 5 best sample buyers to send first: Axopar Boats, Garmin Marine, Mercury Marine, Volvo Penta, and Nautor Swan. These represent the strongest mix of premium boating, marine technology, propulsion, and high-intent buyer behavior.
5️⃣ Job profiles, industries & event type
For list-building and outreach, the best job titles are those tied to purchasing, dealer management, distribution, product planning, marina operations, and marine technology adoption. Because this is a boating event, titles vary by whether you are targeting exhibitors, sponsors, resellers, service providers, or marine brands.
Best job profiles to target:
- Sales Director
- Commercial Director
- Business Development Manager
- Dealer Development Manager
- Channel Sales Manager
- Distributor Manager
- Export Manager
- Regional Sales Manager
- Marketing Director
- Product Manager
- Marine Sales Manager
- Marina Operations Manager
- Operations Director
- Aftermarket Manager
- Service Manager
- Technical Sales Manager
- Procurement Manager
- Purchasing Manager
- Fleet Manager
- Owner / Managing Director
Best industries to use from your industry list:
- Maritime
- Transportation/Trucking/Railroad
- Retail
- Wholesale
- Import & Export
- Leisure, Travel & Tourism
- Automotive
- Industrial Automation
- Mechanical or Industrial Engineering
- Electronics-related categories through company filtering
- Insurance
- Financial Services
- Construction
- Facilities Services
- Logistics & Supply Chain
Event type: Marine consumer expo, boat show, waterfront product showcase, dealer and distributor networking event, and premium leisure-market sales environment.
6️⃣ Estimated attendance / expected footfall
For a marine event like Uiva Flytande, attendance can vary widely by weather, exhibitor strength, and local boating interest. The practical audience usually includes both end-users and commercial buyers, which makes the total footfall important, but the buyer quality even more important.
Estimated attendance range: Mid-size to strong regional footfall, often driven by boat owners, prospective buyers, and marine trade visitors.
Expected profile of footfall:
- Boat buyers and prospects
- Marine trade professionals
- Dealers and distributors
- Accessory and equipment buyers
- Service and maintenance buyers
- Marina and waterside business operators
If your goal is list monetization, the most valuable subset is usually not the broad public footfall but the companies exhibiting, sponsoring, selling, servicing, or distributing at the event.
7️⃣ Key focus areas & buyer engagement
Uiva Flytande likely revolves around the real-world experience of boating: seeing products in water, comparing models, asking technical questions, and making purchase or dealer decisions in a setting that feels much more immediate than a static exhibition hall.
Key focus areas:
- New boat sales and model comparisons
- Marine electronics and navigation systems
- Engine, propulsion, and power solutions
- Boating accessories, safety gear, and maintenance products
- Marina infrastructure and dock services
- Aftermarket service and repair solutions
- Luxury boating and lifestyle networking
- Dealer and distributor relationship building
- Seasonal purchasing decisions
- Regional and cross-border marine market expansion
Buyer engagement strategy: The best outreach angle is to focus on who can actually buy, specify, distribute, or influence purchasing decisions. For example, a marine electronics supplier should not only target end consumers, but also boat dealers, installers, marina operators, and product managers. A boat manufacturer should target dealership decision-makers, importers, and regional sales heads. A maintenance or service brand should target service managers, fleet operators, and marina operations teams.
Because the event is experience-driven, buyers respond well to messages around live demo opportunities, hands-on testing, high-intent boating audiences, and relationship-building with active marine buyers.
8️⃣ Client-product fit note
Yes, I can absolutely review and suggest the best buyers based on your client’s requirement, but I need your client website first.
Please send me the client website so I can review:
- What they sell
- Whether they target B2B, B2C, or both
- The best buyer companies for this event
- The most relevant job titles
- The best industries to filter
- The best outreach angle for attendee-list sales
How the buyer list changes by product:
- If the client sells marine electronics, target navigation, radar, sonar, dealer networks, and installation companies.
- If the client sells boat parts or accessories, target boat brands, service centers, marinas, and wholesalers.
- If the client sells insurance or financing, target boat buyers, brokerages, dealers, and marine dealerships.
- If the client sells software or SaaS, target marina operators, distributors, service managers, and marine sales organizations.
- If the client sells luxury goods or lifestyle products, target yacht owners, premium boat brands, and upscale marine retailers.
9️⃣ Industry suggestions based on the industry list you provided
For an event like Uiva Flytande, the most relevant industry filters are the ones that match marine commerce, watercraft distribution, boating services, leisure markets, and equipment sales.
Recommended industry filters:
- Maritime
- Leisure, Travel & Tourism
- Retail
- Wholesale
- Import & Export
- Transportation/Trucking/Railroad
- Logistics & Supply Chain
- Mechanical or Industrial Engineering
- Industrial Automation
- Electrical/Electronic Manufacturing
- Consumer Goods
- Consumer Services
- Insurance
- Financial Services
- Facilities Services
- Construction
Final recommendation
Uiva Flytande 2026 looks like a strong event for marine and boating lead generation, especially if your goal is to sell attendee lists, exhibitor contacts, sponsor prospects, and buyer accounts in the boating ecosystem. The best commercial value will come from companies involved in boats, engines, marine electronics, accessories, marina operations, insurance, financing, and distribution.
Quality rating for B2B attendee-list sales: 8/10
Why: The event likely has strong buyer intent, a relevant marine audience, and clear purchase behavior. The only caution is that a portion of the audience may be consumer-heavy, so list segmentation matters. The more you filter toward businesses, dealers, distributors, service providers, and marine decision-makers, the higher the value of the list.
If you send me the client website, I can turn this into a much sharper buyer recommendation list for this event and rank the top accounts by fit.
Data sheet
| Event Name | Uiva Flytande 2026 |
| Event Date | 13 August 2026 – 16 August 2026 |
| Event Status | Upcoming |
| Venue | HSK's East Harbour (Helsinki Sailing Club Marina), Lauttasaari |
| City | Helsinki |
| State / Region | Uusimaa |
| Country | Finland |
| Organizer | Current 2026 organizer name should be confirmed on the official event page; the event is historically associated with Finland’s boating industry bodies and official Uiva branding. |
| Official Event Website | uivaflytande.fi |
| Event Type | Floating boat show / marine leisure exhibition / in-water product showcase |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Sports; Electric & Electronics; Logistics & Transportation |
| Audience Reach | Primarily National with strong Southern Finland / Baltic regional relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Current-year public attendance data not confirmed; market positioning indicates a high-visibility national boating event with mixed consumer and trade participation. |
| Main Purpose of Event | To showcase boats, marine equipment, electronics, accessories, services, marina-related offerings, and boating lifestyle products in a real-water environment that supports product evaluation, dealer engagement, channel development, and direct sales discussions. |
Uiva Flytande is a floating boat show in Helsinki focused on leisure marine products, boats, boating accessories, marina-related services, watersports-adjacent equipment, and marine electronics. Its in-water format is commercially important because it allows buyers and end users to evaluate vessels and equipment in a practical marina setting rather than in a conventional indoor exhibition hall.
From a lead-generation perspective, the event matters because it attracts both consumer demand and trade-side influence. The most valuable commercial attendees are typically dealers, importers, distributors, marina operators, aftersales service providers, technical buyers, and marine-industry decision-makers evaluating product lines, channel partnerships, equipment upgrades, and seasonal purchasing opportunities in the Nordic boating market.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Serious boat buyers and boating households | Private boat owners, high-intent leisure buyers, upgrade-focused consumers | Direct purchase decision-makers for boats, accessories, navigation systems, safety gear, and marina services | High value for direct sales, product demos, financing introductions, and premium upsell campaigns |
| Boat dealers and reseller networks | Regional boat dealers, authorized resellers, retail marine chains | Evaluate inventory, brands, pricing, warranties, and distributor relationships | Important channel buyers for manufacturers, equipment brands, and service suppliers |
| Importers and distributors | Nordic marine importers, product distributors, regional representatives | Assess supplier fit, exclusivity options, product range, and market demand | Strong relevance for expansion into Finland and the wider Baltic boating market |
| Marina owners and marina operations managers | Marinas, yacht clubs, docking operators, harbour service businesses | Buy infrastructure solutions, dock systems, security, maintenance, utilities, and digital booking tools | High-fit buyers for marine infrastructure, software, access control, and maintenance services |
| Marine equipment and accessory buyers | Retail buyers, category managers, chandlery operators, service workshops | Source electronics, engines, fittings, safety equipment, lighting, batteries, and upgrades | Useful for wholesale supply, private label, dealership placement, and recurring replenishment sales |
| Marine electronics and navigation buyers | Boatyards, dealers, retrofit specialists, technical marine installers | Evaluate instrumentation, sonar, chartplotters, communications, and onboard power systems | Relevant for OEM placement, installer relationships, and dealer-service channel sales |
| Service, repair, and aftersales operators | Maintenance yards, repair workshops, winter storage operators | Buy tools, consumables, diagnostics, coatings, spare parts, and service partnerships | Good fit for aftermarket suppliers and recurring B2B supply programs |
| Boat builders and yard-side technical teams | Domestic and Nordic boatyards, custom builders, retrofit shops | Influence component selection, sourcing, fit-out, and performance upgrades | High relevance for OEM components, materials, systems integration, and supply agreements |
| Watersports and outdoor lifestyle buyers | Lifestyle retailers, resort operators, charter and activity providers | Assess add-on equipment, apparel, rental products, and customer-experience services | Useful for cross-sell, retail placement, and seasonal merchandising opportunities |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Helsinki | Local boat owners, marinas, dealers, marine service businesses | High | Immediate access to affluent boating consumers and marine commercial operators |
| Uusimaa region | Regional dealers, service yards, marina operators, boating families | High | Core catchment area due to strong boating participation and concentration of businesses |
| Southern Finland coastal hubs | Buyers from Espoo, Turku, Kotka, Hanko, and other coastal boating corridors | High | Strong fit for dealers, yards, accessory retailers, and marine maintenance operators |
| National Finland | Boat buyers, dealers, importers, and industry professionals from across Finland | Medium to High | The show has national relevance within Finland’s boating season calendar |
| Baltic / Nordic region | Selective participation from Sweden, Estonia, and other nearby marine markets | Medium | Likely where brands, distributors, and cross-border marine suppliers see Finnish market access value |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is strongly positioned for Finland’s boating market while also attracting regional Baltic interest due to its Helsinki marina location and floating format. |
| Regional | Secondary characteristic | Southern Finland and nearby Nordic/Baltic marine businesses are likely to be overrepresented among trade-side attendees. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Current-year buyer-side attendee list was not publicly confirmed on reviewed official sources as of the research date. To avoid unsupported attendance claims, buyer-company identification should be built from official exhibitor, sponsor, dealer, or participant directories once the 2026 list is published. Prior-year participation evidence should be used only after matching it to official archived event materials. | |||||
| HSK / Helsinki Sailing Club | Venue-side marina / boating organization | Relevant for marina services, harbour operations, boating infrastructure, and member-facing service solutions | hsk.fi | Harbour Manager, Marina Operations Manager, Facilities Manager, Procurement Lead | Confirmed Venue Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Managing Director / General Manager | Executive | C-Level / Owner | Common in dealer, marina, and marine service businesses with direct authority over supplier and brand decisions. |
| 2 | Procurement Manager | Procurement | Manager | Important for sourcing inventory, equipment, marina systems, and recurring operational supplies. |
| 3 | Category Manager | Merchandising / Buying | Manager / Director | Relevant for marine retail, accessories, electronics, apparel, and boating lifestyle product range decisions. |
| 4 | Buying Manager | Buying / Merchandising | Manager | Core contact for dealer inventory, seasonal products, and new line evaluations. |
| 5 | Sales Director / Dealer Network Director | Sales / Channel | Director / VP | Useful where distribution partnerships and market-entry discussions are a priority. |
| 6 | Operations Director | Operations | Director | Relevant for marinas, service yards, and harbour businesses buying infrastructure and process solutions. |
| 7 | Marina Operations Manager | Facilities / Operations | Manager | High-fit for dock systems, utilities, access control, safety, maintenance, and booking software. |
| 8 | Technical Director / Service Manager | Technical / Aftersales | Manager / Director | Influences selection of electronics, diagnostics, tools, retrofit systems, and maintenance products. |
| 9 | Product Manager | Product | Manager | Relevant for marine electronics, onboard systems, accessories, and product-line planning. |
| 10 | Partnerships Director / Business Development Director | Business Development | Director | Best for distribution agreements, marina partnerships, co-branding, and service network expansion. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Maritime | Direct fit for marine operators, boating businesses, harbour services, and water-based commercial stakeholders | Marina infrastructure, vessel services, marine systems, harbour technology |
| 2 | Leisure, Travel & Tourism | Fits charter, resort, activity, and boating lifestyle businesses | Customer experience products, rental fleet purchasing, tourism-side marine services |
| 3 | Retail | Applies to marine retail chains, accessory stores, and boating gear sellers | Category placement, product distribution, seasonal buying |
| 4 | Wholesale | Relevant for distributor and importer-led channel sales | Market-entry distribution and recurring supply contracts |
| 5 | Import & Export | Useful for Nordic and Baltic marine product importers | Cross-border product placement and distributor sourcing |
| 6 | Consumer Goods | Useful for boating accessories, safety items, and premium recreational products | Accessory wholesale, retail rollouts, lifestyle merchandising |
| 7 | Electrical/Electronic Manufacturing | Strong fit for onboard electronics, charging, navigation, and marine power systems | OEM supply, dealer channels, marine retrofit solutions |
| 8 | Mechanical or Industrial Engineering | Applies to equipment makers, dock systems, boatyard components, and technical service suppliers | Technical procurement and infrastructure upgrades |
| 9 | Sporting Goods | Fits watersports-adjacent gear and recreational boating accessories | Reseller sourcing and seasonal retail partnerships |
| 10 | Information Technology & Services | Relevant where marina software, booking systems, telemetry, and connected services are sold | Digital marina operations, service workflow, fleet data, customer management |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No verified 2026 public figure located in reviewed source set | Event is widely positioned as a significant seasonal boating showcase, but current-year numbers should not be assumed. |
| Exhibitor count | Not publicly confirmed for 2026 | Unconfirmed | Await official exhibitor directory or prospectus | Best verified later through event exhibitor list or sales materials |
| Buyer count | Not publicly confirmed | Unconfirmed | No dedicated buyer program publicly verified in reviewed material | Event appears mixed consumer-and-trade rather than formal hosted-buyer format |
| Speaker count | Not publicly confirmed | Unconfirmed | Floating show format is product-display-led rather than conference-led | Agenda structure should be confirmed if seminar programming is announced |
| Sponsor count | Not publicly confirmed | Unconfirmed | Requires official sponsor page | Useful later for identifying active commercial partners |
| Historical attendance | Historical figures should be taken only from official archived event materials | Historical / prior-year evidence required | Await archived organizer pages or official press releases | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Boat purchasing and upgrades | Vessel comparison, financing options, performance evaluation | On-water demo discussions, dealer introductions, upgrade-path conversations | Boats, engines, retrofit kits, financing support, warranties |
| Marine electronics | Navigation, safety, communication, and power-management systems | Technical demos and installer/dealer qualification meetings | Chartplotters, radar, sonar, batteries, charging, integrated electronics |
| Marina and harbour services | Docking efficiency, customer access, safety, maintenance, and utilities | Target marina managers and yacht-club operations teams | Dock systems, access control, electrical infrastructure, booking software, signage |
| Aftersales and maintenance | Service efficiency, seasonal upkeep, parts availability | Build workshop and service-network relationships | Consumables, diagnostics, coatings, tools, spare parts, training |
| Distribution and channel partnerships | New lines to carry, exclusive distribution, regional representation | Meet distributors, dealers, and importers in one market-facing setting | Dealer programs, reseller terms, wholesale pricing, channel marketing support |
| Outdoor and watersports lifestyle | Add-on products and consumer experience enhancements | Bundle products with boating lifestyle purchases | Accessories, sporting goods, apparel, rental gear, premium add-ons |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Good fit for marine, marina, boating accessories, electronics, service, and dealer-channel sellers. |
| Decision-maker availability | Medium to High | Mixed consumer-trade environment means some senior buyers attend, but not all visitors are procurement-side. |
| Data collection potential | Medium | Best when official exhibitor/directories, sponsorship lists, and dealer rosters become available. |
| Apollo targeting potential | High | Marine, retail, wholesale, import/export, and marina-related businesses can be modeled effectively in Apollo with title and geography filters. |
| Geographic targeting potential | High | Southern Finland, coastal Finland, and selective Baltic/Nordic corridors are practical target zones. |
| Best outreach approach | High | Use dealer-network outreach, marina operations targeting, category buyer messaging, and product-demo follow-up. |
| Overall lead quality | High | Strong if the supplier serves boating, marine infrastructure, electronics, channel sales, or premium consumer marine products. |
| Best use case | Lead generation and channel development | Most useful for dealer recruitment, distributor prospecting, marina solution sales, and qualified marine buyer identification. |
| Limitations / risks | Medium | Public buyer-side attendee transparency is limited; current-year list-building depends on official participant releases. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Maritime; Leisure, Travel & Tourism; Retail; Wholesale; Import & Export; Consumer Goods; Electrical/Electronic Manufacturing; Mechanical or Industrial Engineering; Sporting Goods; Information Technology & Services | Covers likely buyer-side companies relevant to a marine leisure event |
| Departments | Procurement, Operations, Sales, Business Development, Product, Information Technology, Facilities | Targets both direct buyers and operational influencers |
| Seniority | Owner, Partner, C-Level, VP, Director, Head, Manager | Focuses on purchase authority and channel decision-makers |
| Job titles | Managing Director, General Manager, Procurement Manager, Category Manager, Buying Manager, Marina Operations Manager, Harbour Manager, Service Manager, Technical Director, Product Manager, Business Development Director, Sales Director | Matches likely event-relevant commercial and technical buyers |
| Geography | Finland first; then Uusimaa, Helsinki, Espoo, Turku, Kotka, Hanko; secondary expansion to Sweden and Estonia | Reflects strongest likely event-origin zones |
| Employee size | 1–10, 11–50, 51–200, 201–500 | Many marinas, dealers, and marine service firms are SMB or mid-market organizations |
| Keywords | boat, boating, marina, harbour, yacht, marine, navigation, chandlery, dock, watersports, outboard, service yard | Improves relevance when industries are broad or incomplete |
| Technologies, if relevant | CRM, booking software, access control, marine electronics, fleet tracking, e-commerce | Useful for digital marina and marine systems suppliers |
| Revenue range, if relevant | No strict requirement; prioritize buyer fit over revenue threshold | Marine channel businesses vary widely in size |
| Company type | Private companies, family-owned dealers, distributor groups, associations, marina operators | Captures the event’s practical commercial buyer base |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Uiva Flytande official website | Official event website | Event branding, official event identity, current edition reference point, future exhibitor/visitor verification source | High |
| HSK / Helsinki Sailing Club | Official venue organization website | Venue organization and marina context | High |
| MyHelsinki / Helsinki city destination information | City / destination source | Host city context and geographic market relevance | Medium to High |
| Known event details supplied by requester | User-provided event inputs | Dates, city, region, country, and venue name used as input baseline for this data sheet | User-supplied; should be cross-checked against the official event page when 2026 visitor pages are fully published |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Uiva Flytande 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.