
Sunshine Coast Careers Expo
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About this event
Sunshine Coast Careers Expo
Event type: Career Expo, Education Recruitment, Workforce Development, Apprenticeship and Training, Employment Connections
Location: Sunshine Coast, Queensland, Australia
Audience reach: Primarily local and regional, with national relevance for education providers, employers, training organizations, and workforce brands
Estimated attendance: Typically a strong footfall event for students, parents, educators, jobseekers, training providers, and employers; exact attendance varies by year and venue scale
Event Summary
Sunshine Coast Careers Expo is a workforce and education-focused event designed to connect students, graduates, jobseekers, parents, teachers, career advisors, training providers, universities, TAFEs, apprenticeship organizations, and employers under one roof. It is not a narrow trade show for one sector. Instead, it works as a broad career pathway marketplace where exhibitors can influence future talent, promote learning pathways, recruit candidates, and build visibility with education and employment decision-makers.
For a buyer-list strategy, this event is especially valuable if your client serves education, recruiting, training, HR, youth engagement, skilled trades, apprenticeship pathways, career development, or employer branding. The strongest buyer value usually sits with organizations that are trying to connect with students, early-career candidates, teachers, school leaders, and workforce planners.
1️⃣ Who attends: Buyers / Attendees
This expo attracts a mix of end users, education decision-makers, and employer-side buyers. It is best viewed as a career ecosystem event where the audience is broad, but the monetizable buyers are very specific.
- Students from secondary schools, colleges, and vocational pathways
- Parents and guardians researching education and career options
- Career advisors, guidance counselors, and school-based pathway coordinators
- Teachers, VET coordinators, and subject heads
- University recruitment teams and admissions representatives
- TAFE and training providers promoting diplomas, certificates, and apprenticeships
- Employers hiring entry-level talent, apprentices, trainees, and graduates
- Government employment and training bodies
- Industry associations supporting workforce development
- Recruitment and staffing firms focused on local hiring pipelines
The most valuable buyer contacts are usually not the students themselves, but the organizations that influence or hire them. That includes education institutions, apprenticeship providers, workforce agencies, employers, and career development stakeholders.
2️⃣ Where the show is happening + attendee geographic origin
The event is held on the Sunshine Coast in Queensland, Australia. This location naturally creates a strong regional audience from the Sunshine Coast area and surrounding parts of Queensland.
Likely attendee origin profile:
- Local: Sunshine Coast schools, local employers, training providers, and residents
- Regional: Nearby Queensland communities and surrounding coastal/inland catchment areas
- Statewide: Some participation from Brisbane and broader Queensland organizations
- National: Limited, but national brands with Queensland operations may participate
Because this is a career-focused event, geographic origin matters in two ways: first, the audience is heavily local/regional; second, many exhibitors are state or national organizations trying to capture talent from the Sunshine Coast pipeline.
3️⃣ Audience reach: Local / National / Global
Primary reach: Local and regional
Secondary reach: National
Global reach: Minimal
This is not a global mega expo. It is a regionally anchored careers event with strong local influence. However, national education brands, national recruiters, and major employers can still derive value if they are recruiting in Queensland or building awareness among students and jobseekers.
4️⃣ Sample buyer company names + websites
Below is a sample buyer list built for organizations that could realistically benefit from the event. These are examples of buyer-side accounts, not random attendee names. The key is to focus on employers, education providers, training brands, and workforce organizations.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | TAFE Queensland | tafeqld.edu.au | Marketing Manager, Partnerships Manager, Regional Engagement Manager | Strong fit for vocational training, apprenticeships, and student pathway engagement. |
| 2 | University of the Sunshine Coast | usc.edu.au | Student Recruitment Manager, Outreach Manager, Partnerships Lead | Direct fit for tertiary recruitment and local education pipeline building. |
| 3 | Queensland Government | qld.gov.au | Workforce Development Officer, Careers Program Manager, Department Liaison | Government career, employment, and training initiatives align strongly with the expo audience. |
| 4 | Sunshine Coast Council | sunshinecoast.qld.gov.au | Community Development Manager, Skills & Jobs Coordinator | Local workforce, economic development, and community engagement relevance. |
| 5 | Flight Centre Travel Group | flightcentretravelgroup.com | Talent Acquisition Manager, Early Careers Manager | Known employer brand with interest in graduate and early-career hiring. |
| 6 | Queensland Rail | qr.com.au | Recruitment Manager, Apprenticeship Program Manager | Strong hiring needs for trades, operations, engineering, and technical roles. |
| 7 | Translink | translink.com.au | Workforce Planning Manager, Talent Acquisition Lead | Relevant for transport, public service, and operational workforce recruitment. |
| 8 | Bunnings Group | bunnings.com.au | Recruitment Manager, Store Support Talent Partner | Retail employer with large entry-level hiring and career pathway interest. |
| 9 | Woolworths Group | woolworthsgroup.com.au | Early Careers Recruitment Manager, Talent Acquisition Specialist | Large-scale hiring across retail, logistics, and operations. |
| 10 | Coles Group | colescareers.com.au | Graduate Recruitment Lead, Store Careers Manager | High-volume employer with strong local workforce interest. |
| 11 | Commonwealth Bank | commbank.com.au | Early Careers Recruiter, Graduate Program Manager | Career expo fit for graduate pipelines, school outreach, and financial services roles. |
| 12 | ANZ | anz.com.au | Campus Recruitment Consultant, Talent Acquisition Lead | Strong fit for student recruitment and early-career hiring. |
| 13 | Bank of Queensland | boq.com.au | People & Culture Manager, Graduate Recruiter | Queensland-based employer with local brand alignment. |
| 14 | Suncorp | suncorp.com.au | Talent Attraction Manager, Employer Brand Manager | Strong for employer branding, graduate hiring, and skills awareness. |
| 15 | Hays | hays.com.au | Business Development Manager, Workforce Solutions Consultant | Recruitment provider with strong relevance to jobseekers and employers. |
| 16 | Adecco | adecco.com.au | Branch Manager, Workforce Solutions Manager | Recruitment and staffing services align well with broad career event audiences. |
| 17 | Programmed | programmed.com.au | Talent Acquisition Manager, Apprenticeship Coordinator | Good fit for industrial, maintenance, and workforce pipeline recruitment. |
| 18 | Queensland Health | health.qld.gov.au | Recruitment Advisor, Workforce Planning Officer | High-value public sector employer with strong career pipeline interest. |
| 19 | Anglicare | anglicare.com.au | HR Manager, Talent Acquisition Specialist | Care, community services, and social support hiring needs make this relevant. |
| 20 | CYM Media or Local Education Exhibitor Group | cym.com.au | Partnerships Manager, Events Manager | Good example of a local exhibitor or education-marketing organization with event interest. |
5️⃣ Job profiles, industries & event type
This event is best approached with a mixed buyer strategy. The ideal contacts are people who influence career decisions, training choices, hiring, and student recruitment.
Best job profiles to target
- Talent Acquisition Manager
- Early Careers Manager
- Graduate Recruitment Manager
- Student Recruitment Manager
- Partnerships Manager
- Workforce Development Manager
- Apprenticeship Program Manager
- Training Manager
- People and Culture Manager
- HR Manager
- Employer Brand Manager
- Community Engagement Manager
- Career Services Manager
- Outreach Manager
- Industry Engagement Manager
Best industries to target from your industry list
Since this is a career and recruitment-focused event, the best industry filters should be a mix of education, training, employers, staffing, public sector, and service organizations.
- Education Management
- Higher Education
- Primary/Secondary Education
- Professional Training & Coaching
- Staffing & Recruiting
- Government Administration
- Government Relations
- Financial Services
- Banking
- Insurance
- Retail
- Hospitality
- Information Technology & Services
- Computer Software
- Construction
- Logistics & Supply Chain
- Health, Wellness & Fitness
- Hospital & Health Care
- Nonprofit Organization Management
- Public Policy
Event type relevance
This event sits at the intersection of:
- Career Expo
- Education and Training Fair
- Recruitment Event
- Workforce Development Event
- Apprenticeship and Traineeship Promotion
- Employer Branding Platform
- Student and Graduate Engagement Event
6️⃣ Estimated attendance: expected total footfall
As a regional careers expo, the total footfall can vary depending on venue size, school participation, and exhibitor count. A reasonable expectation is a moderate to strong attendance profile with a heavy concentration of students and local visitors.
The quality of the audience matters more than raw volume for buyer-list sales. Even if total attendance is not enormous, the event may still produce strong value because it gathers multiple decision-making layers in one place: students, parents, schools, trainers, universities, and employers.
7️⃣ Key focus areas & buyer engagement
The event’s core themes revolve around education-to-employment transitions. That makes it a strong fit for organizations selling or promoting career pathways, training pathways, recruitment services, and youth-focused programs.
- School-to-work pathways
- University and college recruitment
- TAFE and vocational training
- Apprenticeships and traineeships
- Graduate employment
- Employer branding
- Local workforce development
- Career advisory and guidance services
- Industry engagement with education providers
- Job-seeker engagement and re-skilling
Buyer engagement angle: the best outreach message is not “we have an attendee list.” It is more effective to position it as access to education leaders, employment decision-makers, training providers, and employers shaping the regional talent pipeline.
8️⃣ Client product review note
To recommend the best buyers accurately, the client website is essential. The right target list changes depending on the product or service being sold.
Examples:
- If the client sells HR tech, target talent acquisition leaders, workforce planning managers, and employer branding teams.
- If the client sells education software, target schools, universities, TAFEs, career services, and student outreach teams.
- If the client sells training solutions, target apprenticeship providers, workforce development teams, and learning managers.
- If the client sells recruitment services, target hiring-heavy employers and staffing firms.
- If the client sells career tools or student support products, target schools, guidance counselors, and youth organizations.
If you share the client website, the buyer list can be refined into a much sharper account-based shortlist with higher conversion potential.
9️⃣ Best industry suggestions based on your industry list
For this event, the most practical industry targeting set would be:
- Education Management
- Higher Education
- Primary/Secondary Education
- Professional Training & Coaching
- Staffing & Recruiting
- Government Administration
- Government Relations
- Financial Services
- Banking
- Insurance
- Retail
- Hospitality
- Health, Wellness & Fitness
- Hospital & Health Care
- Construction
- Logistics & Supply Chain
- Information Technology & Services
- Computer Software
- Nonprofit Organization Management
- Public Policy
Final recommendation
Sunshine Coast Careers Expo is a strong regional event for buyer-list generation if your goal is to reach education providers, employers, training organizations, recruiters, and workforce decision-makers. It is especially useful for clients selling services tied to careers, student recruitment, talent acquisition, workforce development, learning, or training.
The best buyers are not just the exhibitors with logo booths, but the organizations responsible for hiring, training, outreach, and pathway development. If your client’s product supports recruitment, education, training, or employer branding, this event should be considered a high-potential lead source.
Next step: share the client website, and the buyer list can be customized into a highly targeted shortlist with the best-fit companies, job titles, and industries for this specific expo.
Data sheet
| Event Name | Sunshine Coast Careers Expo |
| Event Date | 21 July 2026 |
| Event Status | Upcoming |
| Venue | Golden Beach, Australia; specific venue name not independently verified from currently available supplied details |
| City | Sunshine Coast |
| State / Region | Queensland (QLD) |
| Country | Australia |
| Organizer | Organizer not publicly confirmed from supplied details |
| Official Event Website | Official event website not independently verified at time of review |
| Event Type | Career Expo, Education Recruitment, Workforce Development, Apprenticeship and Training, Employment Connections |
| Primary Category | Education & Training |
| Secondary Applicable Categories | Business Services |
| Audience Reach | Primarily local and regional, with national relevance for education providers, employers, training organizations, and workforce brands |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer |
| Attendance Data Reliability | Low for current-year numeric attendance; event profile and likely audience composition are based on supplied event description and typical career expo format |
| Main Purpose of Event | To connect students, graduates, jobseekers, parents, schools, training providers, universities, apprenticeship organizations, and employers in a single in-person marketplace for careers, study pathways, recruitment, training, and workforce engagement. |
Sunshine Coast Careers Expo is a workforce and education-focused event positioned as a broad career pathway marketplace rather than a narrow sector-specific trade show. Based on the supplied event description, the event is designed to bring together students, parents, teachers, career advisors, jobseekers, apprenticeship stakeholders, training providers, universities, TAFEs, and employers for direct engagement around study options, employment opportunities, skills development, and career planning.
From a commercial and lead-generation perspective, the event matters because it concentrates buyer-side influence across education recruitment, workforce development, apprenticeship pathways, youth engagement, employer branding, and candidate attraction. It is especially relevant for organizations selling services into schools, training providers, higher education, recruitment, HR, careers guidance, student engagement, and regional workforce development ecosystems.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| School leadership and career guidance teams | Secondary schools, colleges, career offices, education networks | Influence student pathway decisions, approve partnerships, support programme referrals | High relevance for education providers, student platforms, career services, training brands, and youth engagement programs |
| Universities, TAFEs, and registered training organizations | Higher education institutions, vocational training providers, private colleges | Recruit students, market courses, assess partnership and outreach opportunities | Relevant for enrollment marketing, CRM, outreach, digital engagement, events, and campus recruitment services |
| Employer recruitment and talent acquisition teams | Regional employers, large corporate employers, public sector hiring teams, apprenticeship employers | Promote vacancies, apprenticeships, graduate pathways, internships, and employer brand | Strong fit for HR technology, candidate engagement, recruitment marketing, and workforce branding services |
| Apprenticeship and traineeship organizations | Group training organizations, apprenticeship support networks, industry training bodies | Recruit candidates and connect employers with talent pipelines | High relevance for vocational outreach, candidate sourcing, skills promotion, and program support services |
| Government education and workforce stakeholders | State agencies, local councils, workforce development bodies, public education networks | Influence funding, regional employment programs, youth participation, and training pathways | Relevant for workforce solutions, public engagement programs, and regional skills initiatives |
| Parents and guardians | Family decision-makers supporting student choices | High influence on education and early-career decisions | Important for providers selling pathways, employability outcomes, and student support value |
| Students and early-career candidates | Secondary students, school leavers, graduates, career changers, jobseekers | End users rather than institutional buyers, but central to conversion and pipeline creation | Essential audience for enrollment, applicant generation, and employer talent pipelines |
| HR, learning, and workforce development leaders | Corporate HR teams, learning and development teams, workforce planning functions | Influence employer participation, workforce planning, apprenticeships, and training investment | Relevant for training, talent development, employer branding, and recruitment platforms |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Sunshine Coast | Primary local catchment for students, families, schools, training providers, and employers | High | Core attendance base is likely to be local schools, local education providers, and regional hiring organizations |
| Golden Beach / Caloundra area | Immediate venue-area visitors, schools, and community stakeholders | Medium to High | Useful micro-market for community outreach, school engagement, and employer visibility |
| Queensland wider region | Regional and state-level education and employer participants | Medium | Statewide institutions, TAFEs, and employers may participate where youth recruitment or training exposure is a priority |
| Brisbane and South East Queensland | Likely source of larger providers, training brands, and employers with regional recruitment needs | Medium | Important adjacent business hub for institutions serving the Sunshine Coast market |
| National Australia | Selective participation from national universities, training networks, and employer brands | Low to Medium | National reach is plausible for brand-led exhibitors, but the event remains predominantly local and regional in buyer concentration |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is centered on the Sunshine Coast and broader Queensland education and workforce ecosystem, with the strongest concentration of local and nearby attendees. |
| National | Secondary relevance | National education providers and employer brands may participate where recruiting students, apprentices, or early-career talent is strategically important. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Current-year participant list not publicly confirmed | N/A | A reliable current-year buyer, exhibitor, sponsor, or speaker organization list was not available from the supplied event information. This limits confirmed account-level targeting. | N/A | Head of Careers, Director of Admissions, Talent Acquisition Manager, Apprenticeship Manager, Employer Engagement Manager | Current-year participant evidence unavailable |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Admissions | Admissions / Enrollment | Director | Owns student acquisition, outreach channels, and conversion priorities for education providers |
| 2 | Head of Careers / Careers Advisor Lead | Student Services / Careers | Manager / Director | Influences pathway recommendations, program referrals, and external partnerships |
| 3 | Employer Engagement Manager | Partnerships / Outreach | Manager | Connects students and institutions with employers, sponsors, and regional workforce networks |
| 4 | Talent Acquisition Manager | Human Resources / Recruitment | Manager | Relevant for employer-side recruiting, apprenticeship hiring, internship programs, and campus engagement |
| 5 | Learning and Development Manager | HR / Learning | Manager | Important for training investments, workforce upskilling, and apprenticeship support |
| 6 | Apprenticeship Program Manager | Workforce Development / Operations | Manager | Key role for training pathways, employer coordination, and candidate intake |
| 7 | School Principal / Deputy Principal | School Leadership | Director / Executive | Can approve partnerships, event participation, student engagement initiatives, and procurement of support services |
| 8 | Regional Workforce Development Lead | Government / Economic Development | Manager / Director | Relevant for public-sector skills initiatives, community engagement, and labour-market activation |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Core fit for schools, colleges, pathway providers, and institutional education brands | Student recruitment, partnerships, careers engagement, outreach tools |
| 2 | Higher Education | Universities and tertiary institutions are direct audience participants and likely exhibitors | Enrollment growth, applicant conversion, employer partnership development |
| 3 | E-Learning | Online learning and skills providers align with career, upskilling, and pathway exploration | Digital courses, micro-credentials, workforce readiness tools |
| 4 | Professional Training & Coaching | Strong fit for career coaching, employability training, and soft-skills providers | Career readiness, employability, interview and workplace skills |
| 5 | Human Resources | Employer-side talent and workforce teams are key buyer influencers at career events | Recruitment outreach, employer branding, candidate engagement |
| 6 | Staffing & Recruiting | Relevant for agencies, recruiters, and placement organizations | Candidate sourcing, event recruitment, graduate hiring pipelines |
| 7 | Government Administration | Public-sector education and employment bodies may participate or influence workforce pathways | Regional skills, public employment programs, youth engagement initiatives |
| 8 | Information Technology & Services | Useful where employers or institutions buy student engagement, CRM, and recruitment technologies | Admissions tech, lead capture, communication and analytics platforms |
| 9 | Nonprofit Organization Management | Relevant for youth support groups, employability charities, and training-linked community programs | Community outreach, career guidance, workforce participation projects |
| 10 | Marketing & Advertising | Relevant where institutions and employers invest in brand visibility and student recruitment campaigns | Enrollment marketing, campaign strategy, event activation |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | No verified attendance release supplied | Supplied description indicates strong footfall typical of student and careers events |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No verified exhibitor directory supplied | Should be verified through official exhibitor or sponsor pages |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified attendee segmentation release supplied | Institutional buyers likely include schools, providers, and employer recruiters, but no numeric breakdown is verified |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda or seminar listing not supplied | Verify via event program if presentations or workshops are offered |
| Historical attendance | Historical data not supplied | Unavailable | Prior-year official evidence not provided | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Student recruitment | Attract prospective students and increase inquiry-to-enrollment conversion | Lead capture, event follow-up, school outreach partnerships | Admissions technology, CRM, communications platforms, campaign services |
| Career guidance | Support pathway planning, skills discovery, and informed decision-making | Partner with schools and careers teams | Career assessment tools, counseling services, employability resources |
| Apprenticeships and training | Build vocational pathways and employer-linked training pipelines | Connect training bodies, employers, and candidates | Training management, candidate attraction, apprenticeship support services |
| Employer branding | Increase awareness among students, parents, and educators | On-site activation and long-term talent pipeline building | Brand strategy, recruitment marketing, event engagement tools |
| Regional workforce development | Address local skills gaps and improve youth-to-work transitions | Public-private education and labour market partnerships | Workforce planning, community engagement, skills program delivery |
| Employment connections | Source candidates for jobs, traineeships, and early-career opportunities | Recruitment conversations and candidate database growth | Recruitment services, ATS platforms, candidate engagement systems |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for education, recruitment, training, youth engagement, and workforce development sellers |
| Decision-maker availability | Medium | Institutional and employer decision-makers may attend, but student-facing traffic could outweigh senior procurement attendance |
| Data collection potential | Medium | Good for lead capture at stand level, but official attendee-list availability is not confirmed |
| Apollo targeting potential | High | The event aligns well with Apollo filters across education, HR, recruiting, and government workforce segments |
| Geographic targeting potential | High | Clear Sunshine Coast and wider Queensland targeting logic supports regional outreach precision |
| Best outreach approach | High | Use role-based outreach to admissions, careers, employer engagement, apprenticeship, and talent teams |
| Overall lead quality | High | Commercially attractive if the client serves education or workforce stakeholders |
| Best use case | High | Best suited to exhibitor targeting, buyer profiling, local employer outreach, and school or training provider account development |
| Limitations / risks | Medium | Current-year official account-level participation data is not confirmed, which limits verified attendee-list building |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management; Higher Education; E-Learning; Professional Training & Coaching; Human Resources; Staffing & Recruiting; Government Administration; Information Technology & Services; Nonprofit Organization Management | Build a core account universe aligned to education, workforce, and career-pathway buyers |
| Departments | Admissions; Student Services; Career Services; Human Resources; Recruiting; Learning & Development; Partnerships; Community Engagement; Operations | Focus on buyer-side functional owners most likely to engage with career expo outcomes |
| Seniority | Manager; Director; VP; Head; C-Level; Owner | Prioritize decision-makers and budget-influencers rather than general staff |
| Job titles | Director of Admissions; Head of Careers; Careers Advisor; Employer Engagement Manager; Talent Acquisition Manager; Learning and Development Manager; Apprenticeship Manager; Partnership Manager; School Principal; Regional Workforce Development Manager | Pinpoint titles with high relevance to recruitment, outreach, training, and student engagement |
| Geography | Sunshine Coast; Caloundra; Golden Beach; Queensland; Brisbane; Australia | Layer local and regional targeting around the event catchment area |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Capture both regional providers and larger institutional or employer brands |
| Keywords | careers, student recruitment, admissions, apprenticeship, traineeship, pathway, workforce development, employability, youth engagement, employer branding, talent pipeline | Improve relevance for event-aligned account and contact discovery |
| Revenue range | Use broad/open range unless client ACV requires narrowing | Many education and nonprofit entities are better segmented by size and function than by revenue alone |
| Company type | Educational institution; employer; government body; nonprofit; training provider; staffing firm | Separate messaging by buyer class and use case |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-supplied event brief | Provided event input | Event title, city, state, country, venue locality, event date, and descriptive market positioning | Medium for baseline event framing; not sufficient for confirmed organizer, venue name, or participant list verification |
| Independent official website / organizer verification | Pending | Organizer identity, official event website, specific venue name, exhibitor list, sponsor list, agenda, and attendance metrics | Not yet confirmed in the supplied material |
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Tell us your work email and our AI instantly builds a buyer list matched to Sunshine Coast Careers Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.