STYL & KABO 2026

Event type: Fashion trade show, apparel sourcing, footwear, accessories, textiles, retail buying, design, manufacturing, and brand partnerships

Likely audience: Fashion buyers, retail chains, boutique owners, distributors, importers, wholesalers, brand managers, merchandisers, sourcing teams, designers, manufacturers, and industry media

Estimated attendance: Typically a business-focused trade audience with strong regional and international buyer participation. Final attendance should be treated as an estimate until the official organizer release is reviewed.

1️⃣ Who attends: Buyers / attendees

STYL & KABO is a business-to-business fashion and apparel sourcing event, so the audience is made up of commercial decision-makers rather than general consumers. The most important attendees are buyers who influence product selection, sourcing, wholesale purchasing, private-label development, and retail expansion. This includes fashion retailers, boutique owners, chain-store buyers, showroom managers, importers, wholesalers, distributors, sourcing agents, and brand representatives.

In addition to buyers, the show also attracts designers, manufacturers, textile suppliers, footwear brands, accessory vendors, trend forecasters, marketing teams, and industry consultants. Depending on the segment, attendees may also include e-commerce merchants, online marketplace sellers, and private-label product development teams looking for new collections, fabric partners, and manufacturing contacts.

For attendee-list purposes, the most valuable records are not just “fashion professionals” in general, but the people who have purchasing authority or strong buying influence. That means titles such as Buyer, Category Manager, Merchandising Manager, Sourcing Manager, Product Development Manager, Owner, CEO, Purchasing Director, and Wholesale Director are typically the highest-priority contacts.

2️⃣ Where the show is happening + attendee geographic origin

STYL & KABO is held in the Czech Republic and is known as a Central European fashion sourcing event with strong regional influence. The event location makes it especially attractive to buyers from the Czech market, nearby European countries, and international brands looking to access Central and Eastern Europe.

The attendee base generally comes from:

• Local: Czech Republic-based retailers, boutiques, distributors, and manufacturers
• Regional: Slovakia, Poland, Austria, Hungary, Germany, Slovenia, Croatia, and neighboring markets
• International: Selected exhibitors, sourcing teams, and buyers from wider Europe and export-focused brands

Because of its geographic position, the event is useful for companies wanting a practical entry point into the European fashion supply chain, especially where buying decisions are influenced by seasonal collections, price competitiveness, style range, and sourcing flexibility.

3️⃣ Audience reach: Local / National / Global

The event has regional-to-national importance with international buyer visibility. It is not typically a mass consumer fashion fair. Instead, it serves a professional trade audience with strong relevance for Central Europe and neighboring countries.

For lead generation, the show should be viewed as:

• Local: Highly relevant to Czech fashion and retail ecosystem
• National: Strong across the Czech market with domestic buying activity
• Global: Moderately global through sourcing, export, and international exhibitor participation

If your client sells fashion-related products, the show can be a valuable source of B2B buyer contacts, especially when the target accounts are retailers, wholesalers, importers, and private-label sourcing teams.

4️⃣ Sample buyer company names + websites

Below is a sample buyer-account table with 18 target companies. These are suitable for building a prospect list for fashion, apparel, textiles, footwear, retail, sourcing, and distribution-focused outreach. The “Best Title to Target” is tailored to buyer-side decision-makers.

5️⃣ Job profiles, industries & event type

To build a strong attendee list from this event, target job titles that reflect buying authority, sourcing responsibility, merchandising oversight, and retail or brand growth. The event is best suited to professionals involved in product selection, supplier evaluation, assortment planning, and trade relationships.

Best job profiles to target

• Buyer
• Senior Buyer
• Category Manager
• Merchandising Manager
• Merchandising Director
• Sourcing Manager
• Sourcing Director
• Product Development Manager
• Commercial Director
• Wholesale Manager
• Import Manager
• Retail Director
• Private Label Manager
• Brand Manager
• Owner / Founder
• Managing Director
• Showroom Manager
• Textile Buyer
• Footwear Buyer
• Accessories Buyer

Best industries to use

Based on your industry list, the strongest filters for this event are:

• Apparel & Fashion
• Retail
• Wholesale
• Import & Export
• Luxury Goods & Jewelry
• Textiles
• Design
• Marketing & Advertising
• Consumer Goods
• Consumer Services
• Management Consulting
• E-commerce and Internet-related companies where fashion buying is relevant

If your client is selling fashion products, sourcing solutions, packaging, logistics, trade services, or retail technology, this event can deliver a high-quality list of companies with genuine commercial buying intent.

6️⃣ Estimated attendance / expected footfall

Because official attendance numbers can vary by edition and because trade events often separate exhibitors, buyers, media, and visitor categories, the safest approach is to present attendance as an estimated range unless the organizer has published the exact figure.

For STYL & KABO, a practical lead-generation estimate would be:

• Expected audience: several thousand professional attendees
• Buyer density: medium to high, especially among retail, wholesale, and sourcing visitors
• Commercial value: strong for fashion suppliers, apparel vendors, footwear brands, textile producers, and retail service providers

The key point is that not every visitor is a buyer, but a well-filtered attendee list can yield highly useful business contacts because the event sits directly in the fashion sourcing and wholesale ecosystem.

7️⃣ Key focus areas & buyer engagement

The most relevant buying themes at this event usually include:

• Apparel sourcing and seasonal fashion collections
• Footwear and accessories procurement
• Private label and white-label product development
• Textile and fabric sourcing
• Retail merchandising and assortment planning
• Brand partnerships and wholesale distribution
• Sustainability, certification, and ethical sourcing
• Trend forecasting and collection previews
• Cross-border sourcing and import/export relationships

Buyer engagement at this type of event works best when the message is specific. Instead of saying “we have an attendee list,” the stronger message is:

“We can help you reach fashion buyers, sourcing managers, retail decision-makers, wholesalers, and importers attending STYL & KABO 2026, with contacts matched to your product category and target market.”

That positioning is much more valuable for a client because it focuses on buying intent and account relevance rather than raw headcount.

8️⃣ Client-product fit note

To recommend the best buyers accurately, I need your client website before finalizing the list. The ideal buyer segment changes depending on what your client sells.

For example:

• If the client sells apparel or accessories, prioritize fashion buyers, category managers, and wholesale teams.
• If the client sells textiles, trims, fabric, or packaging, prioritize sourcing managers, product development teams, and private-label brands.
• If the client sells retail services or technology, prioritize retailers, e-commerce brands, and merchandising leaders.
• If the client sells logistics or import-export services, prioritize wholesalers, distributors, and cross-border sourcing teams.

Please share your client website, and I can refine this into a much sharper buyer recommendation set based on their actual product and target market.

9️⃣ Recommended Apollo-style industry filters

For this event, the strongest industry filters from your industry list are:

• Apparel & Fashion
• Retail
• Wholesale
• Import & Export
• Textiles
• Luxury Goods & Jewelry
• Design
• Consumer Goods
• Consumer Services
• Management Consulting
• Marketing & Advertising

Secondary filters can include:

• Internet
• E-Learning, if the client offers fashion training or merchandising education
• Publishing or Online Media, if targeting fashion media and trend publishers
• Logistics & Supply Chain, if the client supports sourcing, freight, or distribution

Final assessment

STYL & KABO 2026 is a strong event for fashion sourcing and buyer-list generation, especially for companies selling apparel, footwear, textiles, accessories, packaging, logistics, or retail services. The event is most valuable when you target commercial decision-makers such as buyers, merchandisers, sourcing leaders, wholesalers, and private-label teams.

Lead quality rating: 8/10 for fashion and sourcing-related B2B outreach

Best use case: Selling to retail buyers, wholesalers, importers, and sourcing teams in the apparel and fashion supply chain