Shanghai International Automotive Manufacturing Technology & Material Show (AMTS) 2026
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About this event
Data sheet
Shanghai International Automotive Manufacturing Technology & Material Show (AMTS) 2026 – Event Attendee & Buyer Profile Analysis
Event Date: 2026-07-08 to 2026-07-10 | Location: Shanghai New International Expo Center (SNIEC), Shanghai, China | Event Status: Upcoming | Research Date: 2026-07-02
Event Overview
| Field | Details |
|---|---|
| Event Name | Shanghai International Automotive Manufacturing Technology & Material Show (AMTS) 2026 |
| Event Date | 2026-07-08 to 2026-07-10 |
| Event Status | Upcoming |
| Venue | Shanghai New International Expo Center (SNIEC) |
| City | Shanghai |
| State / Region | Shanghai Municipality |
| Country | China |
| Organizer | RX / AMTS organizer team as reflected on the official event website |
| Official Event Website | www.shanghaiamts.com/en/ |
| Event Type | Trade show / exhibition / industry conference / business matchmaking |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation; Building & Construction (facility/plant equipment); IT & Technology (smart manufacturing) |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Expected 70,000 professional visitors and 2,000 international visitors, per official website. |
| Attendance Data Reliability | High for organizer-published forecast; not independently audited |
| Main Purpose of Event | To showcase automotive manufacturing technologies, materials, automation, testing, assembly, welding, laser engineering, quality control, and supply-chain solutions; support sourcing, networking, and business matchmaking. |
About the Event
AMTS 2026 is a major automotive technology and manufacturing exhibition held in Shanghai, focused on the full vehicle production chain from R&D and design through assembly, testing, quality control, welding, laser applications, and smart manufacturing. The official website positions the show as a cross-industry platform for advanced manufacturing, supply-chain optimization, and global sourcing.
The event matters because it brings together OEMs, tier suppliers, engineering teams, automation vendors, and solution providers in one of Asia’s most important automotive manufacturing hubs. For B2B sellers, AMTS is especially relevant for lead generation, buyer profiling, partnership building, procurement outreach, and targeting organizations investing in vehicle production modernization and factory digitalization.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| OEM manufacturing teams | Automotive OEMs, EV manufacturers, vehicle plants | Specify capital equipment, production processes, and plant upgrades | Core audience for automation, tooling, materials, inspection, and assembly solutions |
| Procurement and sourcing teams | OEMs, tier suppliers, contract manufacturers | Vendor selection, tendering, price negotiation, supplier qualification | High-value targets for equipment, materials, and service vendors |
| Plant and operations leadership | Manufacturing plants, production sites, industrial groups | Operational decision-making, throughput, quality, cost control | Relevant for factory automation, maintenance, and process optimization offers |
| Engineering and R&D leaders | Vehicle design centers, engineering firms, R&D labs | Technology evaluation, prototyping, test and validation requirements | Important for test systems, simulation, materials, and development tools |
| Quality, testing, and validation teams | Automotive manufacturers, parts suppliers, test labs | Approve inspection, metrology, and compliance solutions | Strong fit for QA, measurement, and reliability vendors |
| Supplier development / localization teams | Global OEMs, tier-one suppliers, joint ventures | Source domestic suppliers, improve supply-chain resilience | Relevant for localized manufacturing and supply-chain solutions |
| Automation and digital manufacturing leaders | Smart factories, system integrators, industrial groups | Evaluate robotics, MES, machine vision, and AI-enabled systems | Key audience for Industry 4.0, software, and integration providers |
| Tier-1 / Tier-2 suppliers | Component manufacturers, module suppliers, contract manufacturers | Invest in machinery, tooling, materials, and production upgrades | High relevance for plant equipment and component-process vendors |
| Media, associations, and consultants | Industry media, automotive associations, advisory firms | Influence market visibility, thought leadership, and ecosystem relationships | Useful for branding, PR, and partnership outreach |
| International buyers and trade delegates | Overseas buyers, distributors, integrators, trading firms | Cross-border sourcing and business development | Supports export-oriented sales and partner acquisition |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shanghai | Local OEMs, tier suppliers, engineering firms, and trade visitors | Very High | Major automotive and industrial manufacturing base |
| Host region: Yangtze River Delta | Jiangsu, Zhejiang, Anhui, and nearby industrial corridors | High | Strong concentration of manufacturing and automotive supply-chain companies |
| National reach: China | Automotive buyers, plants, and supplier networks from across China | High | Event positioning supports nationwide sourcing and business development |
| International reach | Overseas buyers, international suppliers, and engineering partners | Medium to High | Official website forecasts 2,000 international visitors |
| Asia-Pacific trade corridor | Buyers from Japan, Korea, Southeast Asia, and global manufacturing hubs | Medium | Useful for export-oriented suppliers and partnership outreach |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official website positions AMTS as an international automotive manufacturing technology event with thousands of professional visitors and international attendance, making it suitable for global supplier and buyer targeting. |
4. Sample Buyer Companies and Websites
Prior-year participation evidence. Not a confirmed attendee list for the current edition.
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| SAIC Motor | OEM | Large-scale vehicle manufacturing and supply-chain sourcing | saicmotor.com | Procurement Director; Manufacturing Director; Plant Manager | Prior-Year Participation Evidence |
| Geely Auto | OEM | EV and ICE manufacturing, smart factory investment | global.geely.com | VP Manufacturing; Strategic Sourcing Manager; Quality Director | Prior-Year Participation Evidence |
| BYD | OEM / EV manufacturer | Battery, EV, and manufacturing systems procurement relevance | byd.com | Procurement Manager; Operations Director; Production Engineering Lead | Prior-Year Participation Evidence |
| SAIC Volkswagen | Joint venture OEM | High-volume assembly and supplier qualification needs | svw-volkswagen.com | Purchasing Manager; Plant Director; QA Manager | Prior-Year Participation Evidence |
| NIO | EV OEM | Smart manufacturing, test, validation, and new product development | nio.com | Manufacturing Systems Director; Test Engineering Manager; Sourcing Lead | Prior-Year Participation Evidence |
| Li Auto | EV OEM | Vehicle production scaling and supplier expansion | lixiang.com | Director of Procurement; Operations Manager; Supplier Development Lead | Prior-Year Participation Evidence |
| SAIC-GM | Joint venture OEM | Assembly, quality, and plant modernization interest | saic-gm.com | Procurement Lead; Engineering Manager; Plant Operations Head | Prior-Year Participation Evidence |
| Tesla | OEM / EV manufacturer | Manufacturing automation, quality control, and supply chain | tesla.com | Manufacturing Engineer; Procurement Manager; Quality Director | Prior-Year Participation Evidence |
| FAW Group | OEM / manufacturing group | Broad automotive manufacturing and sourcing requirements | faw.com.cn | Sourcing Director; Production VP; Supplier Quality Manager | Prior-Year Participation Evidence |
| GAC Group | OEM | Factory equipment, automation, and supply-chain sourcing | gac.com.cn | Procurement Manager; Factory Director; Supplier Development Manager | Prior-Year Participation Evidence |
| Great Wall Motor | OEM | High-volume manufacturing and supplier ecosystem development | gwm-global.com | Procurement Director; Operations Manager; Quality Assurance Lead | Prior-Year Participation Evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns strategic sourcing, supplier selection, and budget approval |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Supply Chain | Director / Manager | Evaluates manufacturing suppliers, equipment vendors, and contracts |
| 3 | Supply Chain Director / Supplier Development Manager | Supply Chain | Director / Manager | Focuses on resilience, localization, and supplier performance |
| 4 | Plant Manager / Manufacturing Director | Operations / Manufacturing | Director / Senior Manager | Owns production throughput, capex, and plant modernization |
| 5 | Director of Engineering / R&D Director | Engineering / R&D | Director | Influences design, prototyping, and validation technology decisions |
| 6 | Quality Director / Test Engineering Manager | Quality / Testing | Director / Manager | Specifies inspection, metrology, and validation systems |
| 7 | Automation Manager / Industrial Engineering Lead | Automation / Industrial Engineering | Manager / Lead | Evaluates robotics, machine vision, and process automation |
| 8 | Operations Director / Continuous Improvement Manager | Operations | Director / Manager | Targets productivity, waste reduction, and line efficiency |
| 9 | Business Development Director / Partnerships Director | Commercial | Director | Useful for supplier partnerships, channel development, and alliances |
| 10 | Program Manager / Product Manager | Product / Program Management | Manager | Coordinates new product introduction and supplier requirements |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Primary industry for the exhibition and its buyers | OEMs, tier suppliers, EV makers, plant engineering teams |
| 2 | Machinery | Core equipment and production technology buyer base | Machine tools, assembly systems, production lines |
| 3 | Mechanical or Industrial Engineering | Engineering-led decision-making is central to the show | Process engineering, automation, systems integration |
| 4 | Industrial Automation | Automation and smart manufacturing are key event themes | Robotics, controls, machine vision, MES |
| 5 | Electrical/Electronic Manufacturing | Relevant for EV systems, electronics, and plant automation | Sensors, controllers, electronics production |
| 6 | Information Technology & Services | Digital factory, software, analytics, and integration demand | MES, ERP integration, industrial software |
| 7 | Logistics & Supply Chain | Supply-chain resilience and plant logistics are core themes | Inbound logistics, materials handling, warehousing |
| 8 | Construction | Plant build-out, facilities, and industrial infrastructure relevance | Factory fit-out, utilities, facility systems |
| 9 | Consumer Goods | Relevant for brands with in-house manufacturing or sourcing needs | Private-label manufacturing, sourcing |
| 10 | Retail | Applicable for auto retail groups and aftermarket buyers | Category buyers, sourcing and distribution |
| 11 | Import & Export | International sourcing and overseas supplier collaboration | Cross-border trade, global supplier partnerships |
| 12 | Government Administration | Industrial policy, local investment promotion, and public-sector buyers | Government-linked procurement and economic development |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 70,000 | Confirmed forecast | Official event website | Organizer-published expectation for professional visitors |
| International visitors | 2,000 | Confirmed forecast | Official event website | Useful for global outreach and multilingual sales support |
| Exhibitor count | 800 | Confirmed forecast | Official event website | Expected exhibitor participation |
| Buyer count | Not publicly confirmed | Unknown | Organizer website does not publish a buyer count | Use professional visitor metrics instead |
| Speaker count | Not publicly confirmed | Unknown | Agenda/speaker tally not fully enumerated on the provided source text | Speakers are mentioned, but no official count was extracted |
| Sponsor count | Not publicly confirmed | Unknown | Not stated in provided official content | No verified sponsor total available |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Qualified vendors, cost reduction, supplier resilience | Direct meetings with sourcing teams and plant buyers | Industrial equipment, materials, contract manufacturing |
| Automation | Productivity, labor efficiency, and process consistency | Show demos for robotics, motion control, and line automation | Robotics, PLCs, integration services |
| Testing and quality control | Reliability, compliance, and inspection capability | Target quality leaders with measurable ROI messaging | Metrology, vision inspection, test systems |
| Smart manufacturing / digital factory | Visibility, data, and factory optimization | Interest in AI, MES, analytics, and connected operations | Industrial software, IIoT, AI analytics |
| Assembly and welding | Throughput, precision, and reliability | Attract line engineers and production managers | Welding systems, fastening, assembly automation |
| Laser engineering | Cutting, marking, joining, and precision processing | Technical product demonstrations and engineering discussions | Laser equipment and process services |
| Supply-chain localization | Reduced risk and local sourcing options | Potential for regional supplier development and distributor engagement | Local manufacturing, logistics, supplier services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves automotive manufacturing decision-makers and technical buyers. |
| Decision-maker availability | High | Procurement, engineering, quality, and operations leaders are the core audience. |
| Data collection potential | High | Strong for exhibitor and sponsor intelligence; attendee list access may vary. |
| Apollo targeting potential | Very High | Excellent fit for automotive, machinery, automation, and supply-chain targeting. |
| Geographic targeting potential | High | Strong focus on Shanghai and China, with meaningful international participation. |
| Best outreach approach | Account-based + role-based | Target OEMs and tier suppliers by function, plant, and investment theme. |
| Overall lead quality | Very High | Strong B2B buying intent and highly relevant visitor profile for industrial and automotive sellers. |
| Best use case | Attendee list building, exhibitor targeting, buyer profiling, sponsorship prospecting | Useful for sales teams, event-data vendors, and market intelligence providers. |
| Limitations / risks | Medium | Current-year attendee list is not fully public in the provided source text; buyer confirmation should be validated. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Machinery; Industrial Automation; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Information Technology & Services; Logistics & Supply Chain; Construction; Government Administration; Import & Export | Match the event’s buyer ecosystem and decision-makers |
| Departments | Procurement; Operations; Manufacturing; Engineering; Supply Chain; Quality Assurance; Product; Program Management; IT | Reach functional owners and technical evaluators |
| Seniority | C-Level; VP; Director; Head; Manager; Senior Manager | Prioritize budget holders and specifiers |
| Job titles | Chief Procurement Officer, VP Procurement, Director of Procurement, Strategic Sourcing Manager, Supply Chain Director, Plant Manager, Manufacturing Director, Quality Director, Test Engineering Manager, Automation Manager, Engineering Director, Program Manager | Capture the highest-probability buyers and influencers |
| Geography | China; Shanghai; Jiangsu; Zhejiang; Anhui; Guangdong; Beijing; Chongqing; international automotive hubs in Japan, Korea, Germany, Thailand, and Southeast Asia | Focus on attendee origin and supply-chain corridors |
| Employee size | 201-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,000+ | Target companies with active capex and sourcing scale |
| Keywords | automotive manufacturing, smart factory, assembly, welding, laser, quality control, test systems, MES, robotics, EV production, supplier sourcing, plant automation | Refine prospects by product and project intent |
| Company type | Public companies; enterprise manufacturers; OEMs; tier-1 suppliers; contract manufacturers; engineering service firms; government-linked industrial entities | Prioritize organizations with buying authority and project volume |
Suggested Apollo Search Logic: (Automotive OR Machinery OR Industrial Automation) AND (Procurement OR Sourcing OR Manufacturing OR Engineering OR Supply Chain) AND (Director OR VP OR Manager OR Head) AND ("smart factory" OR robotics OR MES OR welding OR testing OR "EV production")
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| AMTS Official Website | Official organizer source | Event name, dates, venue, city, expected exhibitors, expected visitors, international visitors, event themes, and business matchmaking positioning | High |
| AMTS 2026 Home / Overview Content | Official event content | Theme areas, industry scope, and organizer-published attendance forecast | High |
| AMTS Registration / Visitor Pages | Official event navigation | Visitor access, group visit, and business matchmaking sections | Medium |
| Shanghai New International Expo Center (SNIEC) | Venue website | Venue identity and location confirmation | High |
| RX official corporate site | Organizer background | Organizer affiliation and event production context | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Shanghai International Automotive Manufacturing Technology & Material Show (AMTS) 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds