REAS powered by INTERSCHUTZ (25th International Exhibition for Rescue, Fire Fighting, Disaster Relief and Security)

1️⃣ Who attends (BUYERS / ATTENDEES)

REAS is positioned as a specialized, sector-focused international meeting point for the emergency ecosystem—meaning the audience is not limited to generic consumer visitors. The most relevant attendee groups are typically decision-makers and technical leaders who specify, purchase, evaluate, and deploy capabilities across rescue, firefighting, disaster relief and security.

Core attendee groups we expect at REAS 2026:

• Emergency services & civil protection organizations (command-level leadership, training leadership, procurement/needs-analysis teams)
• Firefighting organizations (operational management, fleet/vehicle management, training and readiness teams)
• Disaster relief & humanitarian response operators (field operations leadership, logistics and readiness teams)
• Security stakeholders (risk management, public safety coordination, protective/security planning teams)
• Rescue equipment and technology providers (manufacturers, distributors, specialized integrators)
• Training and simulation providers (training program managers, scenario development, certification-aligned training teams)
• Associations and institutional partners (industry associations, professional bodies, cross-border cooperation entities)

In addition, the event’s “powered by” association with INTERSCHUTZ is designed to strengthen incoming international participation—so we usually see an elevated presence of specialized international exhibitors and visiting industry professionals alongside local and national stakeholders.

2️⃣ Where the show is happening + attendee geographic origin

REAS 2026 takes place at the Montichiari Exhibition Center in Montichiari (BS), Italy across 8 - 9 - 10 October 2026. Because REAS is described as a leading emergency trade fair in Italy and abroad, geographic origin typically spans multiple levels:

Expected geographic origin of attendees:

• Local & regional (Italy): strong representation from Northern/Central Italy due to proximity and the sector’s concentration of public safety and industrial partners.
• National (Italy): participation from across Italy via emergency, civil protection, and fire-related networks.
• International (Europe and beyond): REAS explicitly emphasizes internationalization and incoming specialized international exhibitors, supported by the partnership synergies connected with INTERSCHUTZ.

The official event text also highlights international scope (exhibitors from multiple countries), which usually correlates with visiting international buyers/decision-makers—especially from the European public safety procurement and preparedness ecosystem.

3️⃣ Audience reach (Local / National / Global)

Based on the event’s positioning and published international participation indicators, REAS 2026 should be treated as:

• Primary reach: National (Italy) with strong regional density
• Secondary reach: European (cross-border safety and emergency collaboration)
• Broader/global dimension: present due to international exhibitor and visitor mix (the event states visitor participation from many countries)

Practically, the exhibitor-buyer value of REAS comes from bringing together emergency solution suppliers and operators in one place, with enough international presence to enable cross-border product comparison, vendor shortlisting, and partnerships.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a curated list of buyer-side organizations that are strongly aligned with rescue, firefighting, disaster relief, and security requirements. These are examples of the kinds of organizations and institutions typically active in this market segment. (When we build your final list, we should confirm your exact product scope and the preferred buyer type—public sector, private security, integrators, training institutions, or manufacturer-led procurement units.)

Important: Please share your client website so we can precisely match buyers to your product categories. Without that, we can only propose “best-fit” buyer examples based on the emergency/safety sector.

Top 5 “first outreach” buyer examples (baseline, before we match to your client product): Italian Civil Protection Department, German Federal Agency for Technical Relief (THW), London Fire Brigade, Italian Red Cross, Swedish Civil Contingencies Agency (MSB).

To refine this properly, we need the exact client website and product category (e.g., firefighting equipment, rescue tools, protective gear, training/simulation, command/control software, disaster logistics, communications, etc.).

5️⃣ Job profiles, industries & event type

Best job profiles to target:

• Head/Director of Procurement (public safety, civil protection, fire brigades, emergency readiness budgets)
• Emergency Preparedness Program Manager (planning, readiness, training alignment)
• Logistics & Readiness Manager (disaster relief operations and stock/equipment planning)
• Fleet / Equipment Manager (vehicles, tools, firefighting hardware, rescue equipment lifecycle)
• Training Director / Training Program Manager (responder training, simulation, certification alignment)
• Operations Commander / Response Operations Lead (requirements definition based on field needs)
• Security & Risk Management Lead (security readiness and protective operations requirements)
• Partnerships / Cooperation Manager (cross-border cooperation with suppliers and associations)

Event type mapping:

• Trade fair with specialized sectors covering rescue, firefighting, disaster relief, civil protection, and security
• Buyer-exhibitor networking environment with an international dimension via the partnership with INTERSCHUTZ
• Exhibition + knowledge exchange (strong emphasis on emergency systems and sector evolution)

Industries we will map to this event (using your provided industry list):

• Public Safety
• Government Administration
• Events Services (only where training/demonstration logistics are involved)
• Hospital & Health Care (if your solution supports emergency medical response or field coordination)
• Security & Investigations (for security-led buyer audiences)
• Mechanical or Industrial Engineering (if rescue/fire equipment includes engineered tools, pumps, vehicles, systems)
• Renewables & Environment (only if disaster response is linked to environmental hazards and response planning)
• Logistics & Supply Chain (if the solution is disaster logistics, stock management, emergency warehousing)
• Professional Training & Coaching (if the product is training, simulation, or credentialing)
• Education Management and Higher Education (only when training institutes/academies are involved)

6️⃣ Estimated attendance (expected total footfall)

The official content provided states that REAS 2026 has:

• 8 halls
• 312 exhibitors from 29 countries
• +30,000 visitors in attendance
• Visitors from +50 countries
• 4 main exhibition sectors (macro sectors)

Therefore, the best-supported estimate for total footfall is 30,000+ visitors across the three-day period. We should still note that “visitor” includes a spectrum from technical staff and decision-makers to trade professionals; buyer density depends on how the attendee list is segmented by role and organization type.

7️⃣ Key focus areas & buyer engagement

REAS is centered on the emergency sector’s real-world requirements. That typically translates into buyer interest around operational readiness, field reliability, interoperability, training effectiveness, and response capability.

Likely key focus areas for buyers at REAS 2026:

• Rescue readiness and field response systems
• Firefighting equipment and modernization
• Civil protection and disaster relief coordination
• Security and risk response capabilities
• Emergency training, simulation, and preparedness programs
• International cooperation and partnership development (explicitly reinforced by the REAS–INTERSCHUTZ synergies described on the website)

How we will position buyer engagement (messages that resonate with this audience):

• Emphasize capability fit: “improves response readiness,” “supports emergency operations,” “reduces deployment time,” “enhances interoperability.”
• Focus on training and readiness when the client product relates to responder education, exercises, certification, or scenario-based training.
• Highlight technical reliability and field usability when the product is equipment or systems used in high-stress environments.
• Support cross-border collaboration if your product has multi-language support, standards compliance, or regional deployment capability.

8️⃣ Client-product fit note (required: we need your client website)

We need your client website to review your product/solution scope and confirm the best buyer segments for REAS powered by INTERSCHUTZ. The “best buyers” depend heavily on whether your client provides: rescue/fire equipment, responder protective gear, disaster logistics solutions, command/control systems, training/simulation platforms, security technology, or compliance/certification services.

Please share: (1) client website URL, (2) 2–3 primary product categories, (3) target buyer type (public sector vs private vs NGO vs integrators).

Until we receive the website: the buyer examples above remain a “sector-aligned baseline,” not a final matched list.

9️⃣ Final recommendations (industry targeting + what to collect for best results)

What this event is best for

• Emergency sector lead generation where the decision-making is tied to public safety readiness and procurement-driven modernization cycles.
• International buyer conversations because REAS highlights internationalization and specialized incoming buyers/exhibitors.
• Targeting technical and training leadership for longer sales cycles that depend on requirements validation and field testing.

Best buyer segment categories to collect

• Civil protection and emergency readiness leadership
• Firefighting operations & equipment management teams
• Disaster relief logistics/readiness teams
• Security/risk management teams
• Training directors and preparedness program managers
• Institutional associations and cooperation entities

Industry mapping summary (from your Apollo industry list)

For REAS 2026, the most relevant filters typically concentrate around: Public Safety, Government Administration, Security & Investigations, plus supporting industries like Logistics & Supply Chain, Professional Training & Coaching, and Mechanical or Industrial Engineering depending on product category.

Next step from us

Send us your client website and we will return a refined “best buyer fit” list for REAS powered by INTERSCHUTZ—aligned to your product categories and the specific job profiles most likely to evaluate and adopt solutions in the rescue/fire/civil protection/security ecosystem.