oenotelia - International Wine & Spirits Trade Show
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About this event
Oenotelia – International Wine & Spirits Trade Show
Oenotelia is a premium B2B trade fair dedicated exclusively to wines and spirits, bringing together producers, professional buyers, and industry decision-makers from across the wine value chain. The event is designed to connect Greek vineyards with international market demand, while showcasing both established labels and new releases across a wide range of product categories.
Dates
20–22 March 2027
Venue
METROPOLITAN EXPO
What Oenotelia brings to the market
Oenotelia positions itself as a focused marketplace for professionals active in the production, distribution, and sales of wines and spirits—especially for the retail sector and the mass catering industry. The show emphasizes premium labels, rare varieties, and products linked to innovative production and aging approaches, creating an experience that supports both commercial discovery and practical business engagement.
Who visits the show (buyer-oriented audience)
As a B2B exhibition, Oenotelia attracts professionals across the chain of production and distribution of wines and spirits. Visitors include senior roles and purchasing decision-makers such as owners, executives, purchasing managers, sommeliers, and F&B managers from multiple business categories, including:
- Distribution – wholesale of wines & spirits
- Supermarkets – mini markets & discount markets
- Wine bars & coffee shops
- Cellars
- Delicatessen stores
- Restaurants & catering companies
- Hotels
Product categories showcased
Participation covers companies active as producers and representatives in the wines and spirits ecosystem, including:
- Producers of wines and spirits
- Distilleries
- Representatives and distribution companies
- Companies selling wine accessories
- Companies in wine-making and bottling equipment
Wine Tasting Area (high-interest commercial zone)
Visitors can also experience the market in depth through the event’s Wine Tasting Area, where professionals explore Greek vineyards, native grape varieties, and branded wines. This tasting setup highlights both well-known labels and new releases, making it a natural meeting point for product evaluation and relationship building.
The tasting area features over 400 labels, described as including established brands and new releases, helping buyers compare offerings efficiently and discover potential portfolio additions.
Commercial scale indicators (from recent editions)
Oenotelia has positioned itself as a large-scale meeting point for wine and spirits professionals. Based on the event’s published information for its recent editions, the fair includes over 200 exhibitors and highlights a large number of labels and wine importers—supporting the idea of a dense marketplace for sourcing, procurement, and distribution discussions.
Why Oenotelia is relevant for international sourcing
For companies seeking professional exposure in the wine and spirits market, Oenotelia offers a structured environment where buyers representing distribution, hospitality, retail channels, and specialty retail can evaluate products directly. With its premium positioning and dedicated tasting experience, the event is built to support real commercial conversations and practical market expansion.
Quick event summary
| Event name | Oenotelia – International Wine & Spirits Trade Show |
| Dates | 20–22 March 2027 |
| Venue | METROPOLITAN EXPO |
| Type | B2B trade fair (wines & spirits) |
| Main visitor profiles | Owners, executives, purchasing managers, sommeliers, F&B managers |
| Key visitor categories | Wholesale distributors, supermarkets, wine bars/cafes, cellars, delicatessen stores, restaurants/catering, hotels |
| Special feature | Wine Tasting Area featuring > 400 labels |
Data sheet
oenotelia - International Wine & Spirits Trade Show – Event Attendee & Buyer Profile Analysis
Event Date: 20–22 March 2027
Location: Metropolitan Expo, Athens, Greece
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | oenotelia - International Wine & Spirits Trade Show |
| Event Date | 20–22 March 2027 |
| Event Status | Upcoming |
| Venue | Metropolitan Expo |
| City | Athens |
| State / Region | Attica |
| Country | Greece |
| Organizer | FOOD EXPO / official organizer page references the OENOTELIA show within the FOOD EXPO platform |
| Official Event Website | foodexpo.gr/en/oenotelia/ |
| Event Type | B2B trade show |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Retail; Wholesale; Logistics & Transportation |
| Audience Reach | National with international trade participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Historical evidence indicates large B2B visitation, including 16,000 visitors on the FOOD EXPO 2026 platform page and 1,000 hosted buyers for FOOD EXPO 2026. |
| Attendance Data Reliability | Mixed: official site confirms 2027 dates and venue; attendance figures are historical / prior-year evidence and not a confirmed current-edition attendance count for OENOTELIA 2027. |
| Main Purpose of Event | B2B sourcing, product discovery, trade networking, retail and hospitality buyer meetings, distributor relationships, and market expansion for wines, spirits, accessories, and production equipment. |
About the Event
OENOTELIA is the wine and spirits trade show platform associated with FOOD EXPO in Athens, positioned as a specialist B2B marketplace for producers, distributors, importers, retail buyers, and hospitality professionals. The official site describes it as a premier trade fair bringing together Greek and international wines, premium labels, rare varieties, traditional spirits, and innovative product presentations.
The event matters because it concentrates buyers from retail, wholesale, hotels, restaurants, catering, and beverage distribution in one sourcing environment. For suppliers, it offers direct access to commercial decision-makers seeking portfolio expansion, importer relationships, product differentiation, and trade-ready brands in the Greek and wider regional market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Importers & distributors | Wine importers, spirits distributors, beverage wholesalers | Core sourcing decision-makers | High-value channel partners for brands seeking market entry or portfolio expansion |
| Retail buyers | Supermarkets, mini markets, discount markets, specialty retail chains | Category and assortment buyers | Important for shelf placement, private label, and premium label sourcing |
| Hospitality buyers | Hotels, resorts, restaurants, catering companies | F&B procurement and beverage program influence | Strong for premium wine lists, spirits menus, and procurement deals |
| On-trade operators | Wine bars, coffee shops, cellars, delicatessen stores | Owner-operators and purchasing managers | Useful for brand discovery, specialty listings, and regional product launches |
| Sommeliers & beverage directors | Hotels, restaurants, upscale hospitality groups | Specification and tasting influence | Key for premium labels, storytelling, and tasting-room conversion |
| Purchasing managers | Retail chains, hotels, restaurants, wholesale groups | Direct procurement authority or strong influence | Important for deal-making and supplier qualification |
| Owners and executives | Independent retailers, importers, hospitality businesses, beverage brands | Final budget approval and supplier selection | High-value target for smaller firms and strategic partnerships |
| Producers and brand representatives | Wineries, distilleries, regional producer associations | Exhibitor-side commercial teams | Relevant for partnership, co-packing, ingredients, equipment, and services |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Athens metro area | High local attendance | High | Largest concentration of Greek importers, hospitality groups, and retail headquarters |
| Attica / central Greece | Regional domestic participation | High | Easy access for buyers traveling by road or short domestic transit |
| Major Greek trade corridors | Import/export and distribution companies from Thessaloniki, Patras, Crete, and key island logistics routes | Medium to high | Relevant for national distribution and hospitality supply chains |
| Balkans and Eastern Mediterranean | Nearby international buyers and distributors | Medium | Athens is well-positioned for cross-border beverage trade networking |
| EU / international trade markets | Importers, agents, buyers, and brand owners from Europe and selected overseas markets | Medium | Confirmed international orientation through official references to visitors and buyers from abroad |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official content positions OENOTELIA as a trade fair for Greek and international wines and spirits, with international buyers and exhibitors represented. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| METRO AG Greece | Retail / wholesale buyer | Large foodservice and retail procurement organization relevant to wine and spirits sourcing | metro.com.gr | Category Manager, Procurement Manager, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| AB Vassilopoulos | Retail buyer | Major supermarket chain with beverage assortment and premium category needs | ab.gr | Category Manager, Procurement Director, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Sklavenitis | Retail buyer | Large grocery chain with beverage buying needs | sklavenitis.gr | Purchasing Manager, Category Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| M&S My Market | Retail buyer | Supermarket assortment and beverage category relevance | mymarket.gr | Buyer, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Aegean Airlines | Hospitality / on-board beverage buyer | Potential beverage procurement for lounges and inflight catering | aegeanair.com | Procurement Manager, Catering Manager, F&B Director | Strong Market Fit, Attendance Not Confirmed |
| Marriott International Greece | Hospitality buyer | Hotel beverage programs, wine lists, premium spirits sourcing | marriott.com | F&B Director, Procurement Manager, Beverage Manager | Strong Market Fit, Attendance Not Confirmed |
| Accor Greece | Hospitality buyer | Hotel procurement and beverage sourcing relevance | group.accor.com | Cluster Procurement Manager, F&B Manager, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Four Seasons Astir Palace Hotel Athens | Luxury hospitality buyer | High-end beverage, sommelier, and premium hospitality procurement | fourseasons.com/athens | Beverage Director, Sommelier, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Titania Hotel Athens | Hospitality buyer | Foodservice beverage purchasing for city-center hotel operations | titaniahotel.gr | F&B Manager, Purchasing Manager, General Manager | Strong Market Fit, Attendance Not Confirmed |
| Alpha Bank | Corporate hospitality buyer | Events, client entertainment, and hospitality sourcing for corporate functions | alpha.gr | Facilities Manager, Procurement Manager, Events Manager | Strong Market Fit, Attendance Not Confirmed |
| Athens International Airport | Foodservice / retail buyer | Travel retail, lounges, and hospitality concessions can source beverage brands | aia.gr | Commercial Manager, Procurement Manager, Concessions Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier strategy and high-value purchasing decisions |
| 2 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Selects brands, labels, and assortment for retail and wholesale channels |
| 3 | Purchasing Manager | Procurement / Supply Chain | Manager | Direct buyer for beverage and hospitality supply needs |
| 4 | F&B Director / F&B Manager | Food & Beverage | Director / Manager | Influences beverage menus, supplier selection, and replenishment |
| 5 | Sommelier / Beverage Manager | Hospitality / Operations | Manager / Specialist | Evaluates labels, vintages, and premium product fit |
| 6 | Supply Chain Director | Supply Chain / Logistics | Director | Manages availability, import flow, and distribution readiness |
| 7 | Import Manager / Trade Manager | Import / Export | Manager | Evaluates supplier readiness for international trade and distribution |
| 8 | Commercial Director / Sales Director | Commercial | Director | Drives channel development and partnership negotiations |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for wine, spirits, and beverage sourcing | Brand owners, importers, distributors, retailers |
| 2 | Import & Export | Highly relevant to cross-border beverage trade | Importers, trading companies, export managers |
| 3 | Wholesale | Trade channel for beverage distribution | Wholesalers, regional distributors, cash-and-carry operators |
| 4 | Retail | Supermarkets and specialty retail are core buyers | Category managers, merchandising leaders, grocery buyers |
| 5 | Hospitality | Hotels, restaurants, and catering are explicitly cited attendee groups | F&B teams, beverage directors, procurement |
| 6 | Leisure, Travel & Tourism | Hotel groups, travel retail, and visitor economy relevance | Hotels, airports, resort procurement |
| 7 | Logistics & Supply Chain | Distribution and availability are critical in beverage trade | Distribution planning, warehousing, import operations |
| 8 | Restaurants | On-trade beverage buyers are a major audience segment | Owners, beverage managers, purchasing staff |
| 9 | Consumer Goods | Relevant for branded beverage and premium product portfolios | Commercial teams handling lifestyle products |
| 10 | Events Services | Useful for hosted buyer and trade activation ecosystems | Tasting event suppliers, brand activation vendors |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unknown | Organizer site does not publish a 2027 attendance number in the supplied text | Use historical evidence cautiously for planning only |
| Exhibitor count | 200 exhibitors shown for OENOTELIA 2026 | Historical / prior-year evidence | Official event page content | Not a confirmed 2027 count |
| Buyer count | 1,000 hosted buyers | Historical / prior-year evidence | FOOD EXPO 2026 official content | Useful indicator of hosted-buyer scale in the organizer ecosystem |
| Visitor count | 16,000 visitors shown on OENOTELIA/FOOD EXPO page and 39,969 visitors on FOOD EXPO 2026 page | Historical / prior-year evidence | Official event page content | Figures appear to reference different show pages and editions; do not treat as confirmed 2027 OENOTELIA attendance |
| Speaker count | Not publicly confirmed | Unknown | No verified current-year figure in supplied source text | Potential agenda-driven content but not quantified |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable supply, pricing, and compliance | One-to-one sourcing meetings and tastings | Wine/spirits portfolios, import services, supply programs |
| Brand discovery | New labels and differentiated products | Tasting areas and product showcases | Premium labels, limited editions, regional specialties |
| Retail sourcing | Shelf-ready products with strong margin potential | Buyer meetings with supermarket category teams | Private label, branded SKUs, promotional packaging |
| Hospitality sourcing | Wine list depth, premium spirits, guest experience | Sommelier and F&B engagement | HoReCa portfolios, case deals, seasonal offers |
| Distribution partnerships | Market access and channel coverage | Importer and distributor matchmaking | Exclusive agency rights, logistics support, territory expansion |
| Production equipment | Winemaking, bottling, and packaging support | Supplier networking with producers and bottlers | Wine-making equipment, bottling lines, accessories |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Official content explicitly identifies buyers, purchasing managers, sommeliers, and F&B managers as visitors. |
| Decision-maker availability | High | The audience is trade-focused and commercially oriented, increasing senior buyer access. |
| Data collection potential | High | Hosted buyer and B2B trade-show format typically supports lead capture, meetings, and list-building. |
| Apollo targeting potential | Very High | Multiple industry and title combinations map well to beverage, retail, hospitality, and import/export targets. |
| Geographic targeting potential | High | Strong concentration in Greece, the Balkans, and nearby European trade corridors. |
| Best outreach approach | High-touch outbound | Target procurement, category, and commercial leaders with product-specific tasting and distribution propositions. |
| Overall lead quality | Very High | Strong buyer concentration for beverage suppliers, distributors, packaging, and hospitality-related vendors. |
| Best use case | B2B attendee list building and buyer prospecting | Well suited for lead generation, distributor outreach, import channel development, and hospitality sales. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor lists were not fully available in the supplied content; use historical figures only as supporting context. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages, Import & Export, Wholesale, Retail, Hospitality, Leisure, Travel & Tourism | Find the most relevant buyer-side companies and channel partners |
| Departments | Procurement, Purchasing, Supply Chain, Commercial, Operations, Food & Beverage, Sales | Focus on the functions that control supplier selection |
| Seniority | Manager, Director, VP, CXO, Owner | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager, Purchasing Manager, Category Manager, Buying Manager, F&B Director, Beverage Manager, Sommelier, Commercial Director, Import Manager, Supply Chain Director | Pinpoint roles most likely to engage with beverage suppliers |
| Geography | Greece, Attica, Balkans, Southern Europe, Mediterranean, Europe | Match the event’s local and international buyer base |
| Employee size | 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001+ | Capture SMEs, regional distributors, and large chains |
| Keywords | wine, spirits, beverage, importer, distributor, wholesale, retail, hospitality, procurement, sommelier, F&B, category manager | Refine search by commercial intent and role relevance |
| Company type | Private companies, public companies, importer/distributor firms, retailer chains, hospitality groups | Prioritize organizations with active buying teams |
Suggested Apollo Search Logic: (wine OR spirits OR beverage OR importer OR distributor OR wholesale OR hospitality) AND (procurement OR purchasing OR category manager OR buyer OR F&B OR sommelier OR commercial director) AND geography:(Greece OR Europe OR Balkans)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| OENOTELIA official event page | Official organizer source | 2027 event dates, venue, visitor profile, event positioning, historical exhibitor and visitor references | Very High |
| FOOD EXPO official website | Official organizer platform | Confirmed the show is part of the FOOD EXPO ecosystem and provided historical scale indicators for the 2026 edition | Very High |
| Supplied official page excerpt: “Who visits the show” | Primary-source text excerpt | Buyer and attendee profile: owners, executives, purchasing managers, sommeliers, F&B managers; distribution, supermarkets, wine bars, cellars, delicatessen stores, restaurants, catering, hotels | Very High |
| Supplied official page excerpt: “Product Categories” | Primary-source text excerpt | Exhibitor/product scope: wines, spirits, distilleries, distribution companies, accessories, wine-making and bottling equipment | Very High |
| Supplied official page excerpt: historical 2026 metrics | Historical organizer content | 200 exhibitors, 16,000 visitors, 250 wine importers, 2,000+ labels, and 1,000 hosted buyers references | High for historical context; not current-year confirmation |
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