
Nourishing Change Conference 2026
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About this event
Nourishing Change Conference 2026
Event type: Food systems, nutrition, public health, sustainable food, community well-being, policy, research, and social impact conference
Estimated attendance: Likely a mixed audience of public health professionals, nonprofit leaders, researchers, food program managers, nutrition educators, government stakeholders, wellness advocates, food service buyers, and mission-driven organizations. Final footfall depends on the organizer’s final agenda, speaker lineup, and registration model.
This event appears to be centered on nutrition, food access, health equity, sustainable food systems, and community change. It is not a traditional high-volume industrial trade show. Instead, it is the kind of conference where the strongest buyers are often hidden in the audience: decision-makers from hospitals, universities, government bodies, nonprofit networks, food and beverage organizations, wellness brands, research institutions, and community development groups.
For attendee-list research and buyer targeting, the best value comes from identifying people and organizations that are actively purchasing, influencing, or specifying solutions related to nutrition programs, food innovation, health outcomes, public policy, food distribution, education, community outreach, and sustainable practices.
1️⃣ Who attends: Buyers / Attendees
This event is likely attended by a broad mix of professionals whose roles touch food, health, policy, education, and social impact. The most relevant buyer profiles are not always the most visible attendees. In many cases, the real commercial value sits with:
- Public health directors and nutrition program leaders
- Hospital and healthcare administrators focused on patient wellness
- University faculty, researchers, and student program leaders
- Nonprofit executives and foundation program officers
- Government agencies working on food access, community health, and welfare
- Food and beverage brands interested in healthier product positioning
- Retail, grocery, and food distribution leaders
- Wellness, education, and behavior-change organizations
- Sustainability and environmental program managers
- Consultants, grant writers, and policy advisors supporting food and nutrition initiatives
In simple terms, this conference is likely to attract people who are involved in improving food systems, shaping health behaviors, and funding or operating programs that improve community outcomes.
2️⃣ Where the show is happening + attendee geographic origin
Location: The exact venue is not provided in the event title alone, so the location must be confirmed from the official conference website before final buyer targeting.
Geographic origin: Based on the theme, the event may draw attendees from a mix of local, national, and possibly international organizations. If the conference is hosted by a nonprofit, academic institution, or health-focused association, the audience is often broad and includes participants from multiple states or regions, with some global participation if the topic is research-driven or policy-oriented.
For list-building purposes, geographic origin should be mapped in layers:
- Local/regional: nearby healthcare systems, universities, city agencies, nonprofits, and food organizations
- National: national associations, corporate wellness teams, healthcare networks, and multi-state nonprofits
- Global: research institutions, international development groups, nutrition science organizations, and global food policy bodies
3️⃣ Audience reach: Local / National / Global
The expected reach for this type of event is usually national with selective global relevance. If the conference includes research, policy, or cross-sector food systems topics, it may attract international organizations and speakers. If it is more community-based, the reach may be primarily regional or national.
Best way to classify audience reach:
- Local if the conference is focused on one city, one state, or one community network
- National if it features U.S.-wide health, nutrition, or food system stakeholders
- Global if it includes international research, development, policy, or food security participation
4️⃣ Sample buyer company names + websites
Below is a sample buyer-style list that would make sense for this conference. These are not random companies; they are organizations that are likely to care about nutrition, food access, health outcomes, wellness, food systems, education, research, or community impact.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Abbott | https://www.abbott.com | Nutrition Marketing Director / Medical Nutrition Manager | Strong fit for nutrition science, health products, and public health education. |
| 2 | General Mills | https://www.generalmills.com | Healthy Foods Brand Manager / Nutrition Affairs Director | Good fit for food innovation, healthier product strategy, and nutrition positioning. |
| 3 | Kraft Heinz | https://www.kraftheinzcompany.com | Corporate Social Responsibility Manager / Food Strategy Director | Relevant for food access, product reformulation, and community nutrition programs. |
| 4 | Nestlé | https://www.nestle.com | Nutrition Communications Manager / Health Science Lead | Excellent fit for nutrition research, food health messaging, and wellness initiatives. |
| 5 | Danone | https://www.danone.com | Sustainability Director / Public Affairs Manager | Strong buyer for sustainable food, health-focused products, and social impact programs. |
| 6 | PepsiCo | https://www.pepsico.com | Wellness Strategy Manager / Nutrition Program Director | Useful for nutrition policy, better-for-you products, and community engagement. |
| 7 | Whole Foods Market | https://www.wholefoodsmarket.com | Community Relations Manager / Health & Wellness Merchandising Manager | Strong fit for healthy food retail, community nutrition, and sustainability themes. |
| 8 | CVS Health | https://www.cvshealth.com | Population Health Manager / Wellness Program Director | Excellent for pharmacy-based wellness, preventive care, and health education programs. |
| 9 | UnitedHealth Group | https://www.unitedhealthgroup.com | Community Health Director / Program Development Manager | Strong fit for nutrition-linked health outcomes and member engagement initiatives. |
| 10 | Kaiser Permanente | https://www.kaiserpermanente.org | Community Benefit Manager / Health Education Director | Good buyer for wellness, preventive care, food-as-medicine, and community programs. |
| 11 | Johns Hopkins University | https://www.jhu.edu | Research Program Manager / Public Health Faculty Lead | Very strong for nutrition research, public health studies, and evidence-based programming. |
| 12 | Harvard T.H. Chan School of Public Health | https://www.hsph.harvard.edu | Research Director / Nutrition Policy Lead | Ideal for thought leadership, policy research, and conference partnerships. |
| 13 | American Heart Association | https://www.heart.org | Health Equity Director / Nutrition Education Manager | Good fit for lifestyle health, diet-related education, and community outreach. |
| 14 | Feeding America | https://www.feedingamerica.org | Program Director / Community Partnerships Manager | Highly relevant for food access, hunger relief, and nonprofit partnership networks. |
| 15 | YMCA of the USA | https://www.ymca.org | Wellness Program Director / Community Health Manager | Strong community-based buyer for nutrition education, family wellness, and youth programs. |
Top 5 buyer accounts to prioritize first: Abbott, General Mills, CVS Health, Feeding America, and Kaiser Permanente. These organizations have clear alignment with nutrition, health outcomes, community engagement, and program-driven buying behavior.
5️⃣ Job profiles, industries & event type
The best titles to target for this conference are usually mid-level to senior decision-makers who own budgets, partnerships, programs, procurement, or stakeholder engagement.
Best job profiles to target
- Director of Nutrition Programs
- Public Health Program Manager
- Community Health Director
- Health Equity Lead
- Wellness Program Director
- Corporate Social Responsibility Manager
- Sustainability Director
- Food Policy Analyst
- Research Program Manager
- Partnerships Manager
- Government Affairs Manager
- Education Program Manager
- Foundation Program Officer
- Nonprofit Executive Director
- Healthcare Strategy Manager
- Community Outreach Manager
- Consumer Insights Manager
- Brand Manager, Health & Wellness
Best industry filters to use
Since you asked to align the research with the industry list you use, the following categories are the best starting points for this event:
- Health, Wellness & Fitness
- Hospital & Health Care
- Food & Beverages
- Food Production
- Nonprofit Organization Management
- Government Administration
- Public Policy
- Research
- Higher Education
- Education Management
- Philanthropy
- Environmental Services
- Renewables & Environment
- Consumer Goods
- Market Research
- Marketing & Advertising
- Management Consulting
- Veterinary
- Restaurants
- Retail
If the client is selling attendee lists or lead intelligence, these industries help narrow the right buyers. For example, a client offering nutrition software should prioritize Hospital & Health Care, Health, Wellness & Fitness, Higher Education, Public Policy, and Research. A client selling food or wellness products should prioritize Food & Beverages, Food Production, Retail, and Consumer Goods.
6️⃣ Estimated attendance / expected footfall
The exact attendance number cannot be confirmed without the official event page, but conferences in this category usually fall into one of these ranges:
- Small specialized conference: 100–300 attendees
- Mid-size professional conference: 300–1,000 attendees
- Large national summit: 1,000–5,000+ attendees
Based on the theme “Nourishing Change,” the event could be a focused impact conference rather than a massive expo. That means the total footfall may be moderate, but the buyer quality can be high if the audience includes decision-makers in health, food systems, education, or public policy.
7️⃣ Key focus areas & buyer engagement
The conference likely focuses on one or more of the following themes:
- Nutrition and public health improvement
- Food insecurity and access to healthy food
- Sustainable food systems
- Community wellness and behavior change
- School, campus, and institutional nutrition initiatives
- Food policy, advocacy, and funding
- Research-backed solutions for healthier communities
- Corporate responsibility and social impact
- Equity in health and food distribution
Buyer engagement opportunity: The strongest engagement approach is to position the attendee list as a database of health, nutrition, food systems, and impact decision-makers, rather than simply a generic conference audience. Buyers in this space are usually interested in partnerships, research, funding, sponsorship, pilot programs, educational content, and community outreach.
8️⃣ Client-product fit note
To give you the best buyer recommendations, I need your client website before finalizing the exact target list. The right buyer profile depends heavily on what your client is selling.
Examples:
- If your client sells health products or supplements, target nutrition directors, wellness managers, and health brand leaders.
- If your client sells software or data tools, target research managers, public health teams, education leaders, and nonprofit program heads.
- If your client sells food, beverage, or retail solutions, target category managers, CSR teams, sustainability leaders, and food distribution buyers.
- If your client sells consulting, training, or services, target foundation officers, government stakeholders, healthcare administrators, and community outreach leaders.
Please share the client website, and I can review it and tell you the best buyer segments for this event with much higher accuracy.
9️⃣ Final recommendation
Nourishing Change Conference 2026 looks like a strong fit for buyer-list research if your goal is to reach professionals working in nutrition, health, food systems, wellness, education, policy, and community impact.
This is not likely to be a pure procurement-heavy trade show. Instead, it is a mission-driven conference where the value is found in:
- Decision-makers in public health and healthcare
- Nonprofit and foundation leaders
- Food and beverage brand managers
- Government and policy professionals
- Education and research stakeholders
- Corporate sustainability and CSR teams
Quality rating for attendee-list sales: 7.5/10
It becomes a stronger lead source if the organizer publishes a speaker list, sponsor list, partner roster, and agenda track that confirms senior-level buyers or institutional attendees.
Best next step: Share your client website, and I will refine this into a buyer-fit analysis tailored to the exact product, target industry, and budget-level audience you want to reach.
Data sheet
| Event Name | Nourishing Change Conference 2026 |
| Event Date | 2026-06-02 to 2026-06-04 |
| Event Status | Upcoming |
| Venue | Iowa Events Center |
| City | Des Moines |
| State / Region | Iowa |
| Country | United States |
| Organizer | Not publicly confirmed in the provided materials |
| Official Event Website | Not publicly confirmed in the provided materials |
| Event Type | Food systems, nutrition, public health, sustainable food, community well-being, policy, research, and social impact conference |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Food & Beverages; Education & Training; Government / Public Policy; Medical & Pharma |
| Audience Reach | National, with regional Midwest concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium. Event scope is clear from the provided description, but current-year attendance and exhibitor data are not publicly confirmed in the supplied materials. |
| Main Purpose of Event | To convene stakeholders working on nutrition, food access, health equity, sustainable food systems, policy, research, and community outcomes for education, collaboration, sourcing, and partnership-building. |
Nourishing Change Conference 2026 appears to be a mission-driven convening focused on food systems, nutrition, public health, and community well-being. Based on the provided description, the event sits at the intersection of policy, social impact, sustainable sourcing, and program delivery, which typically attracts a mixed audience of practitioners and decision-makers rather than a pure product-buying audience.
This type of conference matters because it brings together organizations that influence funding, procurement, program design, education, and implementation across health and food ecosystems. For B2B outreach, the strongest opportunities usually come from institutions and organizations that purchase services, tools, ingredients, logistics support, educational content, research, consulting, wellness solutions, or community program infrastructure.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Public health and nutrition program leaders | Health departments, nonprofit coalitions, community health organizations | Program specification, service selection, grant-funded procurement influence | High relevance for wellness, education, food access, and data tools |
| Government buyers and policy stakeholders | State agencies, county health offices, municipal departments, USDA-adjacent programs | Budget authority, vendor evaluation, policy implementation | Strong relevance for vendors serving public programs and compliance needs |
| Hospital and health system procurement teams | Hospitals, integrated delivery networks, clinics, wellness networks | Food service sourcing, nutrition program procurement, vendor approval | Relevant for foodservice, nutritional products, patient support, and analytics |
| University and school foodservice buyers | Universities, community colleges, K-12 districts, campus dining operators | Menu, sourcing, and program purchasing decisions | Good fit for healthy food offerings, educational programs, and facility solutions |
| Food system nonprofits and foundations | Food banks, community foundations, impact organizations | Program partnerships, grant-funded buying, vendor recommendations | Strong for mission-aligned services, software, logistics, and training |
| Food and beverage operators | Manufacturers, healthy brands, specialty suppliers, distributors | Category management, sourcing, partnership development | Relevant for ingredients, packaging, sustainable sourcing, and distribution |
| Researchers and academic leaders | Public health schools, nutrition departments, research institutes | Influence evidence-based vendor selection and pilot programs | Useful for research tools, consulting, data platforms, and grants support |
| Wellness and community program managers | Employers, nonprofits, hospitals, schools, community centers | Program design and vendor influence | Relevant for wellness platforms, educational content, and engagement tools |
| Consultants and association leaders | Public policy, nutrition, health equity, food systems associations | Influence, referrals, speaker visibility, partnership opportunities | Helpful for thought leadership and partnership-based sales |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Des Moines | Local public sector, nonprofit, health, and education attendees | Medium | Local decision-makers are likely to attend due to proximity and mission relevance |
| Host state / region: Iowa and surrounding Midwest | Iowa, Illinois, Minnesota, Missouri, Nebraska, Kansas, Wisconsin | High | Midwestern food systems, health equity, and public health networks are likely to be well represented |
| Nearby business hubs | Chicago, Minneapolis–St. Paul, Omaha, Kansas City, St. Louis | Medium to High | These hubs support regional health systems, universities, distributors, and nonprofit networks |
| National reach | Policy, research, foundation, and national nonprofit participants | Medium | Likely if agenda includes national speakers, policy, or grant-funded initiatives |
| International reach | Limited, unless the organizer positions the event around global food systems or sustainability | Low | No current evidence of international scale in the provided materials |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The topic mix of nutrition, food systems, policy, and public health can attract attendees from across the United States. |
| Regional | Secondary | Des Moines is well positioned for Midwest participation, especially from Iowa and neighboring states. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Iowa Department of Health and Human Services | Government / procurement organization | Relevant to public nutrition, health equity, and community program buying decisions | hhs.iowa.gov | Procurement Director, Program Manager, Contract Specialist | Confirmed Government / Procurement Organization |
| Des Moines Public Schools | Education / institutional buyer | School nutrition, food access, and wellness programming relevance | dmschools.org | Food Service Director, Procurement Manager, Nutrition Coordinator | Strong Market Fit, Attendance Not Confirmed |
| UnityPoint Health | Healthcare buyer | Hospital nutrition, wellness, and community health engagement | unitypoint.org | Director of Food Services, Supply Chain Manager, Community Health Director | Strong Market Fit, Attendance Not Confirmed |
| MercyOne | Healthcare buyer | Potential buyer for nutrition, patient support, and community health solutions | mercyone.org | Procurement Manager, Nutrition Services Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Iowa State University | University buyer / research institution | Relevant for research, public health, food science, and student wellness programs | iastate.edu | Procurement Director, Dining Services Director, Research Program Manager | Strong Market Fit, Attendance Not Confirmed |
| University of Iowa | University buyer / medical center | Academic medicine, research, hospital foodservice, and community programs | uiowa.edu | Food Service Director, Procurement Manager, Research Director | Strong Market Fit, Attendance Not Confirmed |
| Feeding America | Nonprofit / food access network | Food insecurity, distribution, and partnership programs are highly aligned | feedingamerica.org | Partnership Director, Program Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Iowa Food Bank Association | Nonprofit network / distribution buyer | Relevant for food distribution, logistics, and community nutrition initiatives | iowafoodbankassociation.org | Operations Director, Supply Chain Manager, Program Director | Strong Market Fit, Attendance Not Confirmed |
| Hy-Vee, Inc. | Retail / grocery buyer | Healthy food, private label, local sourcing, and community health programming | hy-vee.com | Category Manager, Corporate Social Responsibility Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Fareway Stores, Inc. | Retail / grocery buyer | Relevant to food sourcing, local programs, and health-oriented offerings | fareway.com | Category Manager, Merchandising Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Perishable Distributors of Iowa | Distributor | Distribution and sourcing relevance for food and nutrition channels | pdiof iowa.com | Supply Chain Director, Procurement Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Principal Financial Group | Employer / wellness buyer | Corporate wellness, employee health, and community investment fit the event theme | principal.com | Wellness Program Manager, Benefits Director, ESG / CSR Lead | Strong Market Fit, Attendance Not Confirmed |
| Wellmark Blue Cross and Blue Shield | Payer / health plan buyer | Population health, community well-being, and nutrition intervention alignment | wellmark.com | Community Health Director, Procurement Manager, Program Director | Strong Market Fit, Attendance Not Confirmed |
| Des Moines Area Community College | Education buyer | Workforce, foodservice, and student wellness programs may align with the conference themes | dmacc.edu | Facilities Director, Food Service Director, Student Services Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement / Sourcing | Procurement | Director / VP | Owns vendor selection and sourcing for programs, food, services, and tools |
| 2 | Program Manager / Public Health Program Director | Programs / Public Health | Manager / Director | Influences partnerships, vendors, and implementation decisions |
| 3 | Food Service Director / Nutrition Services Director | Foodservice / Operations | Director / Senior Manager | Key decision-maker for menu, sourcing, and service programs |
| 4 | Community Health Director / Wellness Director | Community Health / Wellness | Director / VP | Aligns mission, health outcomes, and partnership buying |
| 5 | Supply Chain Director / Operations Director | Supply Chain / Operations | Director / Senior Director | Relevant for logistics, distribution, and fulfillment solutions |
| 6 | Director of Partnerships / Business Development Director | Partnerships / BD | Director / VP | Useful for sponsorships, strategic alliances, and pilot programs |
| 7 | Research Director / Principal Investigator | Research / Academic | Director / Professor | Shapes evidence-based purchasing and grant-backed initiatives |
| 8 | Facilities Director / Campus Operations Director | Facilities / Operations | Director / Senior Manager | Important for venue services, foodservice infrastructure, and workplace wellness |
| 9 | Category Manager / Merchandising Manager | Merchandising / Sourcing | Manager / Senior Manager | Relevant for retailers, distributors, and food brands |
| 10 | Policy Director / Government Relations Manager | Policy / External Affairs | Director / Manager | Influences public funding, advocacy, and program partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Government Administration | Public programs, policy, and community health purchasing influence | Agency outreach and public-sector solutions |
| 2 | Hospital & Health Care | Hospital nutrition, wellness, and patient/community health procurement | Health system buyers and program leaders |
| 3 | Nonprofit Organization Management | Food access, advocacy, and community-based program operators | Mission-aligned service and partnership sales |
| 4 | Education Management | School and university nutrition, dining, and wellness buyers | Campus and K-12 outreach |
| 5 | Food & Beverages | Food brands, suppliers, and sustainable food innovators | Ingredient, packaging, and sourcing partnerships |
| 6 | Food Production | Relevant for nutrition-focused product development and supply | Manufacturing and supplier targeting |
| 7 | Logistics & Supply Chain | Distribution and delivery of food and program materials | Supply chain and distribution solutions |
| 8 | Health, Wellness & Fitness | Wellness program buyers and health outcome stakeholders | Employee and community wellness solutions |
| 9 | Information Technology & Services | Data, reporting, program management, and digital engagement solutions | Software and analytics targeting |
| 10 | Research | Evidence generation, evaluation, and pilot design | Research partnerships and data services |
| 11 | Public Policy | Policy development and advocacy roles are likely present | Advocacy and government-facing solutions |
| 12 | Environmental Services | Sustainable food systems and waste reduction overlap | Sustainability and circular-economy vendors |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated | Provided event description and event format | Likely a modest professional conference rather than a high-volume trade show |
| Exhibitor count | Not publicly confirmed | Not confirmed | No official exhibitor list provided | Conference may have sponsors or partners rather than a formal expo floor |
| Buyer count | Not publicly confirmed | Not confirmed | No official attendee segmentation published in provided materials | Likely mixed buyer/influencer audience across public health and food systems |
| Speaker count | Not publicly confirmed | Not confirmed | No official agenda provided | Speaker lineup often drives buyer quality for this event type |
| Sponsor count | Not publicly confirmed | Not confirmed | No official sponsor list provided | Sponsors, if any, may indicate partner targets and budget authority |
| Historical attendance | Unavailable | Not confirmed | No verified prior-year attendance data in supplied materials | Use current registration or organizer materials once available |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Nutrition programs | Better outcomes, compliance, and scalable delivery | Introduce measurable solutions for program improvement | Program management software, content, consulting, analytics |
| Food access / food insecurity | Efficient distribution, partnerships, and community reach | Pitch logistics, donation, and last-mile delivery support | Distribution services, inventory tools, logistics platforms |
| Health equity | Community-centered implementation and reporting | Offer impact measurement and stakeholder engagement solutions | Impact analytics, surveys, engagement platforms |
| Sustainable food systems | Resilient sourcing and lower environmental impact | Position environmentally responsible supply offerings | Sustainable ingredients, packaging, waste reduction services |
| Policy and advocacy | Evidence, compliance, and stakeholder influence | Use thought leadership and policy-relevant case studies | Research briefs, consulting, government relations support |
| Research and evaluation | Data collection, evidence generation, reporting | Offer dashboards, studies, and pilot evaluation support | Research tools, analytics, survey platforms |
| Community wellness | Engagement, prevention, and behavior change programs | Position wellness programs and implementation support | Wellness software, training, coaching, benefits support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The theme attracts organizations that influence budgets, programs, sourcing, and partnerships in food and health ecosystems. |
| Decision-maker availability | Medium to High | Likely to include directors, managers, policy leaders, and nonprofit executives rather than only practitioners. |
| Data collection potential | Medium | Potentially strong if registration and speaker data are published, but current-year lists are not confirmed in the provided materials. |
| Apollo targeting potential | High | Clear fit for public sector, healthcare, education, nonprofit, food, and research targeting. |
| Geographic targeting potential | High | Des Moines and the Midwest provide useful regional targeting, while the topic also supports national outreach. |
| Best outreach approach | Consultative, mission-aligned, and outcomes-driven | Lead with impact, operational value, compliance, and measurable results rather than generic sales messaging. |
| Overall lead quality | High | Strong for targeted B2B attendee list building and public-health-adjacent account prospecting. |
| Best use case | Account targeting, partnership development, and conference prospecting | Best suited for audience intelligence, contact enrichment, and mission-aligned solution selling. |
| Limitations / risks | Incomplete public event data | No confirmed current-year attendee, sponsor, exhibitor, agenda, or attendance figures were available in the provided materials. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Government Administration; Hospital & Health Care; Nonprofit Organization Management; Education Management; Food & Beverages; Food Production; Logistics & Supply Chain; Health, Wellness & Fitness; Information Technology & Services; Research; Public Policy; Environmental Services | Align target account universe with the event’s strongest buying and influence groups |
| Departments | Procurement, Operations, Supply Chain, Programs, Public Health, Community Health, Wellness, Partnerships, Research, Facilities, Government Relations | Reach both direct buyers and functional influencers |
| Seniority | Manager, Senior Manager, Director, Senior Director, VP, C-level where applicable | Focus on decision-makers and budget holders |
| Job titles | Director of Procurement, Procurement Manager, Food Service Director, Nutrition Services Director, Program Director, Community Health Director, Supply Chain Director, Operations Director, Partnerships Director, Research Director | Capture the most relevant functional buyers and influencers |
| Geography | Iowa; Midwest states; United States national | Prioritize local/regional opportunity while preserving national reach |
| Employee size | 51-200, 201-500, 501-1,000, 1,001-5,000, 5,000+ | Covers nonprofits, institutions, and larger health/education organizations with buying power |
| Keywords | nutrition, food systems, food access, public health, health equity, wellness, community health, sustainable sourcing, foodservice, food security, grant program, policy, research | Sharpen searches around event-specific buying intent |
| Technologies | CRM, case management, program management, survey platforms, analytics, fundraising tools, ERP, procurement software | Useful for organizations modernizing operations and reporting |
| Revenue range | Where relevant: mid-market to enterprise for healthcare, education, and food operators | Prioritize organizations with budget authority and multi-site buying needs |
| Company type | Government, nonprofit, healthcare system, university, retailer, distributor, food manufacturer, wellness organization | Matches the likely attendee and buyer mix |
Suggested Apollo Search Logic: Use a Boolean-style approach such as: (nutrition OR food systems OR food access OR public health OR wellness OR health equity) AND (director OR manager OR VP OR procurement OR supply chain OR program) with geography filters for Iowa and the Midwest, then expand to national accounts in healthcare, education, nonprofit, government, and food distribution.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Iowa Events Center | Venue website | Venue identity and city location for event placement | High |
| Provided event brief and user-supplied details | User-provided research input | Event name, dates, venue, city, state, country, and thematic scope | High for supplied fields |
| Iowa Department of Health and Human Services | Government source | Representative government buyer relevance for health and nutrition programs | High |
| Feeding America | Association / nonprofit source | Representative nonprofit buyer relevance for food access and community nutrition | High |
| UnityPoint Health | Healthcare provider website | Representative health system buyer relevance | High |
| MercyOne | Healthcare provider website | Representative health system buyer relevance | High |
| Iowa State University | University website | Representative university and research buyer relevance | High |
| University of Iowa | University website | Representative university and medical-center buyer relevance | High |
| Hy-Vee, Inc. | Retail company website | Representative retail and grocery buyer relevance | High |
| Fareway Stores, Inc. | Retail company website | Representative retail and grocery buyer relevance | High |
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