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About this event
Money Europe (Money20/20 Europe)
Event type: Fintech, financial services, payments, banking innovation, digital commerce, regtech, fraud prevention, embedded finance, identity, lending, and capital markets technology
Estimated attendance: Usually a large-scale global fintech gathering with many thousands of attendees, including senior decision-makers, founders, investors, product leaders, partnerships teams, compliance leaders, banking executives, and solution providers. Exact attendance changes by year, so for list-buying purposes this should be treated as a high-value, high-density B2B event.
1️⃣ Who attends: Buyers / attendees
Money20/20 Europe is one of the strongest business events for the financial technology ecosystem. The audience is not general public traffic; it is a concentrated mix of buyers, decision-makers, commercial leaders, and ecosystem operators who are actively evaluating technologies, partnerships, and strategic investments.
Main attendee groups:
- Banking and payments executives
- Fintech founders and CEOs
- Product leaders and innovation teams
- Partnerships and business development teams
- Heads of digital transformation and platform strategy
- Risk, compliance, AML, fraud, and identity leaders
- Investment, venture capital, and private equity professionals
- Merchant acquiring and e-commerce payment teams
- Regtech, insurtech, wealthtech, and lending technology providers
- Consultants, analysts, and ecosystem advisors
The most valuable buyer segment is usually not the broad attendee base, but the senior commercial and operational leaders who are responsible for selecting technology, approving vendor partnerships, or exploring new market solutions.
2️⃣ Where the show is happening + attendee geographic origin
Show location: Europe-based, with the event typically hosted in a major financial hub city in Europe.
Attendee geography is strongly international. This is a Europe-centered event, but the buyer mix is global, with a strong presence from the United Kingdom, Ireland, Benelux, Germany, France, Nordics, Southern Europe, the Middle East, North America, and selected Asia-Pacific participants.
Best geographic targeting:
- United Kingdom and Ireland fintech ecosystem
- Western Europe banking, payments, and regulatory markets
- Nordic digital banking and payment leaders
- DACH region financial services and enterprise fintech buyers
- Middle East payments, banking, and investment teams
- North American firms expanding into Europe
- Global vendors selling into the European financial services market
3️⃣ Audience reach
Reach type: Global, with a very strong European core
This event has international buyer value because it attracts financial services leaders, fintech vendors, banks, startups, and investors from multiple regions. It is especially attractive to companies looking to expand across Europe or enter cross-border financial services markets.
For list-generation, this means the event is valuable for global campaigns, regional account targeting, and enterprise solution sales into banks, payment providers, fintech platforms, and regulated financial institutions.
4️⃣ Sample buyer company names + websites
Below is a sample buyer list designed for lead research and attendee-list monetization. These are strong buyer-style organizations commonly aligned with fintech decision-making, strategic partnerships, financial infrastructure, payments, banking modernization, or investment activity.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Stripe | stripe.com | Head of Partnerships / Product Marketing Manager / Enterprise Sales Director | Strong payments and embedded finance fit; active in merchant, platform, and enterprise growth conversations. |
| 2 | Adyen | adyen.com | VP Partnerships / Enterprise Account Executive / Solutions Consultant | Major global payments infrastructure company with strong fit for commerce and enterprise payment buying intent. |
| 3 | Visa | visa.com | Director, Fintech Partnerships / Innovation Lead / Business Development Manager | Relevant for cards, network partnerships, fintech enablement, and payments ecosystem development. |
| 4 | Mastercard | mastercard.com | VP of Product Partnerships / Innovation Director / Regional Sales Lead | Very strong buyer fit for payments, data, identity, fraud, and commercial partnership opportunities. |
| 5 | PayPal | paypal.com | Director, Merchant Solutions / Partnerships Manager / Product Strategy Lead | Good fit for wallet, checkout, merchant services, and cross-border commerce conversations. |
| 6 | Revolut | revolut.com | Business Development Manager / Product Owner / Growth Partnerships Lead | Fast-moving financial services brand with strong appetite for tech, expansion, and strategic alliances. |
| 7 | Wise | wise.com | Head of Banking Partnerships / Product Manager / Commercial Lead | Excellent fit for cross-border payments, treasury, FX, and financial infrastructure solutions. |
| 8 | Checkout.com | checkout.com | VP Sales / Partnerships Director / Fintech Solutions Lead | Strong buyer profile for payment processing, merchant acceptance, and digital commerce solutions. |
| 9 | Worldpay | worldpay.com | Enterprise Sales Director / Product Partnerships Manager / Innovation Lead | Large payments player with consistent interest in enterprise commerce, POS, and payment modernization. |
| 10 | Nubank | nubank.com.br | Strategy Director / Partnerships Lead / Product Marketing Manager | High-growth digital bank with strong interest in scalable financial technology and regional expansion. |
| 11 | ING | ing.com | Head of Digital Banking / Innovation Manager / Procurement Lead | Large banking buyer with active modernization, innovation, and enterprise technology procurement needs. |
| 12 | HSBC | hsbc.com | Director, Global Payments / Fintech Partnerships Lead / Innovation Strategy Manager | Global bank with cross-border, corporate banking, treasury, and fintech partnership needs. |
| 13 | JPMorgan Chase | jpmorganchase.com | Executive Director, Payments / Innovation Head / Corporate Banking Product Lead | Large enterprise banking buyer with appetite for technology, infrastructure, compliance, and payment tools. |
| 14 | Ant International | antgroup.com | Regional Business Development Director / Product Strategy Lead | Strong global payments and fintech ecosystem player with broad platform and partnership relevance. |
| 15 | SumUp | sumup.com | Partnerships Manager / Product Director / Merchant Services Lead | Merchant payments, SMB financial tools, and commerce technology make this a strong event fit. |
Top 5 best samples to send first: Stripe, Adyen, Visa, Mastercard, and Wise. These names cover payments, partnerships, banking infrastructure, cross-border transfers, and digital commerce.
5️⃣ Job profiles, industries & event type
The most valuable contacts for this event are senior professionals involved in payments, strategy, product, growth, partnerships, compliance, and innovation. Because this is a high-level fintech environment, titles matter a lot.
Best job profiles to target:
- Chief Product Officer
- Chief Strategy Officer
- VP Partnerships
- Director, Business Development
- Head of Payments
- Head of Digital Banking
- Product Manager, Payments
- Innovation Director
- Compliance Director
- Risk and Fraud Lead
- Head of AML / KYC
- Regional Sales Director
- Commercial Director
- Fintech Partnerships Manager
- Investor / Venture Partner
Best industry filters to use from the provided industry list:
- Financial Services
- Banking
- Investment Banking
- Investment Management
- Capital Markets
- Venture Capital & Private Equity
- Insurance
- Information Technology & Services
- Computer Software
- Internet
- Market Research
- Management Consulting
- Business Supplies & Equipment for infrastructure vendors
- Accounting for fintech finance and compliance tools
- Legal Services for regtech and compliance stakeholders
For this event, the best list strategy is to combine industry + function + seniority. That gives you the right mix of decision-makers instead of broad, low-intent contacts.
6️⃣ Estimated attendance / expected footfall
Money20/20 Europe is typically a major footfall event with a dense business audience. For practical list-buying purposes, it should be treated as a large-scale event with strong senior attendee density and high buyer quality.
Expected footfall characteristics:
- Large overall attendance
- High concentration of C-level and VP-level attendees
- Strong exhibitor and sponsor participation
- High meeting volume across partnerships and sales teams
- Very strong networking and deal-flow environment
The event is especially useful for B2B outreach because the audience is already in buying mode, researching tools, partnerships, compliance solutions, and growth opportunities.
7️⃣ Key focus areas & buyer engagement
Key focus areas:
- Payments infrastructure
- Embedded finance
- Digital banking
- Open banking and API ecosystems
- Fraud detection and risk management
- Identity and authentication
- Regtech and compliance
- Cross-border payments and FX
- Lending and credit technology
- Wealthtech and investment platforms
- SMB financial tools
- Merchant acquiring and commerce enablement
Buyer engagement angle:
The best outreach language should focus on commercial outcomes rather than generic event attendance. Examples:
- Reach fintech buyers actively evaluating new payment and banking solutions
- Connect with partnerships leaders and product decision-makers in financial services
- Target enterprise buyers exploring growth, compliance, fraud, and embedded finance tools
- Build visibility among banks, payment providers, and fintech startups with buying authority
If the objective is attendee-list sales, the most valuable segment is not just “people who attend the event,” but the sub-group of senior commercial and technical buyers who have budget, purchasing authority, or direct influence over vendor selection.
8️⃣ Client-product fit note
I can refine the best buyer list much more accurately once you share your client website. That is important because the ideal buyer profile changes depending on what your client sells.
Examples:
- If your client sells payment technology, target payments directors, product leaders, merchant acquiring teams, and e-commerce platform partners.
- If your client sells compliance or regtech solutions, target AML, KYC, fraud, risk, and legal/compliance decision-makers.
- If your client sells software or infrastructure, target CTOs, product leaders, innovation heads, and platform teams at banks and fintechs.
- If your client sells consulting or services, target strategy teams, transformation leaders, and partnerships heads.
- If your client sells investment or deal-flow services, target venture capital, private equity, and corporate development teams.
Please share the client website, and I can then narrow the sample buyer list into the best-fit accounts for that exact product.
9️⃣ Final recommendation
Money20/20 Europe is an excellent event for buyer-list and attendee-list research because it combines high-quality decision-makers, strong commercial intent, global brand participation, and broad relevance across financial services and fintech.
Best buyer segments to collect:
- Payments and merchant services leaders
- Banking innovation and digital transformation teams
- Fintech founders and partnerships executives
- Risk, fraud, AML, and compliance leaders
- Product and commercial strategy teams
- Investors and ecosystem partners
Quality rating for B2B attendee-list sales: 9/10
This is a strong global fintech event with excellent commercial audience quality. The only limitation is that the attendee mix can be broad across startup, enterprise, and investor layers, so segmentation matters. If you filter well, it can be one of the best events for high-value financial services lead generation.
Data sheet
Money20/20 Europe – Event Attendee & Buyer Profile Analysis
Event date: 2026-06-02 to 2026-06-04
Location: Amsterdam, North Holland, Netherlands | Venue: RAI Amsterdam
Event status: Upcoming
Research date: 2026-06-23
Event Overview
| Event Name | Money20/20 Europe |
| Event Date | 2026-06-02 to 2026-06-04 |
| Event Status | Upcoming |
| Venue | RAI Amsterdam |
| City | Amsterdam |
| State / Region | North Holland |
| Country | Netherlands |
| Organizer | Money20/20 (industry event brand operated under the Informa group ecosystem) |
| Official Event Website | money2020.com/europe |
| Event Type | Fintech / financial services / payments / banking innovation / digital commerce / regtech / fraud prevention / embedded finance / identity / lending / capital markets technology |
| Primary Category | Banking & Finance |
| Secondary Applicable Categories | IT & Technology; Business Services; Security & Defense |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate: the event is widely recognized as a large-scale global fintech gathering, but current-year attendance is not publicly confirmed here. |
| Main Purpose of Event | Commercial networking, fintech deal-making, buyer-supplier meetings, partnership development, investment visibility, product discovery, and thought leadership across financial technology markets. |
About the Event
Money20/20 Europe is one of the most commercially important fintech events in the global financial services calendar. It brings together banks, payment networks, fintech founders, infrastructure providers, regulators, investors, and enterprise technology vendors around the technologies and business models reshaping money movement, digital commerce, and financial operations.
The event matters because it concentrates high-value decision-makers who are actively evaluating partnerships, platforms, compliance tools, risk solutions, identity products, embedded finance offerings, and payment innovations. For B2B lead generation, attendee-list sales, and buyer profiling, it is a strong-density event with clear relevance to procurement, business development, product strategy, risk management, and digital transformation teams.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Banks and financial institutions | Retail banks, commercial banks, digital banks, card issuers, payment institutions | Platform, vendor, and partnership decision-making | Core buyers for payments, identity, fraud, compliance, lending, and digital banking tools |
| Payment processors and networks | Card networks, PSPs, acquiring platforms, payment orchestration firms | Technology evaluation and ecosystem partnership | High-fit for fraud, auth, onboarding, orchestration, analytics, and settlement vendors |
| Fintech founders and executives | Startups and scaleups in payments, lending, wealthtech, regtech, insurtech, embedded finance | Solution selection, fundraising, strategic partnerships | Important for SaaS, infrastructure, and channel partners |
| Product and innovation leaders | Banks, fintechs, merchants, marketplaces, commerce platforms | Feature roadmap and vendor specification influence | Strong buyers for APIs, embedded finance, KYC/KYB, and experience-layer tools |
| Procurement and sourcing teams | Enterprises, banks, payment firms, service providers | Vendor selection, RFPs, negotiation, contract governance | Useful for enterprise SaaS, compliance, payments ops, and managed services |
| Risk, compliance, AML, fraud, and identity leaders | Financial institutions, regtech users, payments firms, marketplaces | Control-function buying and approvals | Core audience for KYC, KYB, transaction monitoring, sanctions, fraud, and authentication vendors |
| Partnerships and business development teams | Fintechs, banks, payment networks, commerce platforms, marketplaces | Channel development, integration partnerships, ecosystem expansion | Strong for alliance-driven vendor GTM and co-sell motions |
| Investors and corporate venture teams | VC, PE, CVC, accelerator programs, strategic investors | Funding, scouting, partnership and portfolio evaluation | Relevant for market-intelligence, analytics, and ecosystem tools |
| Consultants, analysts, and advisors | Strategy firms, technology advisors, industry analysts | Influence, recommendation, and deal shaping | Useful multipliers for enterprise vendor credibility |
| Merchants and commerce operators | Retailers, marketplaces, platforms, subscription businesses | Payments optimization and checkout strategy | Important for acceptance, fraud, orchestration, and embedded finance suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Amsterdam | Local fintech, banking, payments, consulting, and startup community | High | Dense regional financial services and tech ecosystem |
| Host state / region: North Holland | Regional enterprise buyers, payment companies, advisory firms | High | Strong regional access to Dutch and Benelux decision-makers |
| Nearby business hubs | London, Frankfurt, Paris, Brussels, Luxembourg, Zurich, Berlin | Very High | Key European financial centers with cross-border buyer relevance |
| National reach: Netherlands | Banks, PSPs, fintechs, retailers, and enterprise buyers across the country | High | Netherlands is a strong fintech and payments market |
| European reach | EU banks, PSPs, neobanks, fintechs, regulatory and compliance teams | Very High | Cross-border payments, regulation, and digital commerce are major themes |
| International reach | North America, Middle East, APAC, Africa, Latin America | Medium to High | Global fintech brands and investors typically attend major Money20/20 editions |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Money20/20 Europe is a globally recognized fintech event with international buyer, investor, and vendor participation. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| ING | Bank / financial institution | Large European bank with active digital, payments, and innovation agenda. | ing.com | Head of Payments, Director of Innovation, Procurement Manager, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Adyen | Payments platform | Core payments and merchant infrastructure decision-maker ecosystem. | adyen.com | VP Partnerships, Product Director, Strategy Lead, Head of Risk | Strong Market Fit, Attendance Not Confirmed |
| bunq | Digital bank | Neobank buyer for infrastructure, compliance, and customer growth tools. | bunq.com | CTO, Head of Product, Head of Compliance, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Revolut | Fintech / digital banking | Large-scale consumer and business fintech buyer across payments, fraud, and risk. | revolut.com | Head of Partnerships, VP Risk, Director of Operations, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Mastercard | Card network / payments infrastructure | Strategic ecosystem partner and buyer for fintech, identity, and fraud solutions. | mastercard.com | VP Partnerships, Product Director, Innovation Lead, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Visa | Card network / payments infrastructure | Key buyer for partner technologies, tokenization, fraud, and acceptance solutions. | visa.com | Head of Product, Strategy Director, Partnerships Lead, Risk & Compliance Director | Strong Market Fit, Attendance Not Confirmed |
| Worldpay | Payment processing / merchant acquiring | Merchant-facing payments buyer for orchestration, risk, and checkout innovation. | worldpay.com | Head of Acquiring, Product Leader, Sales Operations, Procurement | Strong Market Fit, Attendance Not Confirmed |
| Stripe | Payments infrastructure / fintech platform | Buyer and ecosystem leader for payment, identity, and embedded finance technologies. | stripe.com | Product Director, Partnerships Manager, Engineering Manager, Compliance Lead | Strong Market Fit, Attendance Not Confirmed |
| Klarna | Payments / BNPL / consumer finance | Highly relevant for underwriting, risk, merchant acquisition, and platform vendors. | klarna.com | Head of Risk, Product Manager, Partnerships Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| PayPal | Payments / digital commerce | Buyer for commerce, merchant, fraud, and cross-border payment technologies. | paypal.com | VP Product, Partnerships Lead, Risk Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Checkout.com | Payment processing / fintech | Enterprise payments buyer and partner with needs in risk, orchestration, and growth. | checkout.com | Head of Partnerships, Product Director, Operations Lead, Compliance Lead | Strong Market Fit, Attendance Not Confirmed |
| Skrill / Paysafe | Payments / digital wallet / merchant services | Relevant for payment acceptance, wallet, and fraud and compliance technology buyers. | paysafe.com | VP Product, Risk Manager, Procurement, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| American Express | Card issuer / financial services | Large issuer with needs in merchant solutions, risk, and digital products. | americanexpress.com | Director of Product, Innovation Lead, Procurement Manager, Risk Officer | Strong Market Fit, Attendance Not Confirmed |
| Citi | Global bank | Enterprise buyer across treasury, payments, and cross-border financial infrastructure. | citi.com | VP Procurement, Product Owner, Treasury Technology Lead, Compliance Director | Strong Market Fit, Attendance Not Confirmed |
| HSBC | Global bank | Relevant for global payments, trade finance, compliance, and digital banking procurement. | hsbc.com | Head of Payments, Director of Sourcing, Innovation Manager, Risk Officer | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns large vendor selections and sourcing strategy. |
| 2 | VP Procurement / Director of Procurement | Procurement | VP / Director | Key for RFPs, vendor consolidation, and contract decisions. |
| 3 | Head of Payments / Payments Director | Payments | Director / Head | Controls payment infrastructure and partner selection. |
| 4 | Chief Technology Officer / VP Engineering | Technology | C-level / VP | Influences platform, API, and infrastructure buying. |
| 5 | Head of Product / Product Director | Product | Director / Head | Shapes solution requirements and user experience priorities. |
| 6 | Head of Risk / Fraud Director | Risk / Compliance | Director / Head | Critical buyer for fraud, AML, and identity tools. |
| 7 | Compliance Officer / AML Manager | Compliance | Manager / Director | Evaluates regtech, monitoring, and KYC/KYB solutions. |
| 8 | Partnerships Director / VP Business Development | Partnerships / BD | Director / VP | High-value for co-sell, integration, and channel opportunities. |
| 9 | Operations Director / Head of Operations | Operations | Director / Head | Responsible for process efficiency and platform adoption. |
| 10 | Treasury Technology Lead / Payments Architecture Lead | Treasury / IT | Lead / Manager | Strong influencer for integration and modernization projects. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Financial Services | Primary event ecosystem of banks, PSPs, lenders, and fintechs. | Payments, lending, treasury, and financial infrastructure sales |
| 2 | Banking | Large buyer base for digital transformation and compliance tools. | Enterprise banking technology and services |
| 3 | Computer Software | Fintech platform and SaaS buying population is strong. | API, SaaS, workflow, and analytics sales |
| 4 | Information Technology & Services | Technology leaders attending for integration and modernization. | Enterprise IT and managed services outreach |
| 5 | Internet | Marketplaces, platforms, and digital commerce operators are relevant. | Embedded finance and checkout technology |
| 6 | E-Commerce | Merchants and commerce platforms need payments and fraud tools. | Payment acceptance and risk solutions |
| 7 | Computer & Network Security | Fraud, identity, and cybersecurity are major themes. | Identity verification and fraud prevention |
| 8 | Management Consulting | Advisory firms influence transformation and vendor selection. | Strategy-led enterprise introductions |
| 9 | Investment Banking | Capital markets and financial infrastructure interest is relevant. | Market intelligence and fintech platforms |
| 10 | Venture Capital & Private Equity | Investors use the event for sourcing and portfolio support. | Investor intelligence and portfolio partnership outreach |
| 11 | Insurance | Insurtech and embedded finance overlaps are material. | Insurance technology and payment rails |
| 12 | Retail | Retailers are payment acceptance and BNPL buyers. | Merchant acquiring and checkout optimization |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed limitation | Organizer attendance figure not cited in this report | Use as high-density B2B event rather than exact headcount-based list pricing |
| Exhibitor count | Not publicly confirmed | Estimated | Typical large fintech event structure | Should be validated from official exhibitor list or floorplan when available |
| Buyer count | Not publicly confirmed | Estimated | High concentration of senior fintech and banking decision-makers | Likely high buyer density relative to general audience events |
| Speaker count | Not publicly confirmed | Estimated | Agenda-based event format | Speaker roster should be verified from the current agenda page |
| Sponsor count | Not publicly confirmed | Estimated | Typical for major fintech conferences | Useful for supplier-target mapping once sponsor list is available |
| Historical attendance | Not included here | Historical / prior-year evidence | Use official prior-year materials for verification | If current-year data is unavailable, prior-year official figures should be used only with clear labeling |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Payments | Acceptance, orchestration, issuance, settlement, cross-border capability | Sponsor meetings, demos, partner conversations | Payment APIs, gateways, orchestration, acquiring tools |
| Fraud and risk | Reduce chargebacks, account takeover, and transaction abuse | Problem-led outreach to risk leaders | Fraud scoring, rules engines, behavioral analytics |
| Identity and KYC/KYB | Faster onboarding with compliant verification | Compliance and product stakeholder targeting | Identity verification, business verification, orchestration |
| Regtech and compliance | Monitoring, reporting, sanctions, governance, auditability | High-intent conversations around regulatory pressure | AML, screening, case management, reporting tools |
| Embedded finance | New revenue and product extension through financial services | Partnership and product-led outreach | Embedded lending, accounts, cards, payment APIs |
| Digital transformation | Modernize legacy systems and operations | Executive-level transformation discussions | Workflow automation, data platforms, integration services |
| Data and analytics | Improve risk, customer insights, and revenue growth | Analytics-led outbound and demo scheduling | Dashboards, BI, scoring, forecasting, AI tools |
| Partnerships and ecosystem | Find channel, co-sell, and integration partners | Business development and alliance meetings | Partner programs, APIs, marketplace enablement |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event attracts financial-services buyers, technology decision-makers, and partnership leaders. |
| Decision-maker availability | High | Strong mix of VP, director, head-of, and executive attendees. |
| Data collection potential | High | Good for attendee intelligence, sponsor mapping, and ICP-based list building. |
| Apollo targeting potential | Very High | Clear industry, title, and department filters exist for highly targeted outreach. |
| Geographic targeting potential | High | Strong for Europe-wide and global fintech targeting. |
| Best outreach approach | Very High | Use role-based sequences, pain-point messaging, and event-triggered outreach. |
| Overall lead quality | Very High | One of the better B2B events for financial-services and fintech buyer acquisition. |
| Best use case | Attendee list building, sponsor prospecting, buyer profiling, and ABM | Works well for event-data sales and high-value B2B outreach. |
| Limitations / risks | Moderate | No verified current-year public attendee list or exact attendance figure included in this report. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Financial Services, Banking, Computer Software, Information Technology & Services, Internet, E-Commerce, Computer & Network Security, Management Consulting, Venture Capital & Private Equity | Core fintech buyer universe |
| Departments | Procurement, Product, IT, Engineering, Operations, Risk, Compliance, Finance, Partnerships, Business Development | Target decision makers and influencers |
| Seniority | Manager, Director, VP, CXO, Head | Prioritize commercial authority |
| Job titles | Chief Procurement Officer, VP Procurement, Head of Payments, Head of Risk, Compliance Director, Product Director, Partnerships Director, CTO, CIO, Head of Innovation | High-intent fintech stakeholders |
| Geography | Netherlands, Benelux, DACH, UK, France, Nordics, broader Europe; optionally North America and APAC for global vendors | Match event reach |
| Employee size | 51-200, 201-500, 501-1000, 1001-5000, 5000+ | Capture both scaleups and enterprise buyers |
| Keywords | payments, fintech, embedded finance, fraud, AML, KYC, KYB, identity, regtech, card issuing, acquiring, orchestration, digital banking, open banking | Refine prospects to event themes |
| Company type | Public companies, funded startups, enterprise financial institutions, payment service providers | Prioritize spend-ready firms |
| Revenue range | $10M+ where applicable; prioritize $50M+ for enterprise solutions | Focus on budget-capable organizations |
Suggested Apollo Search Logic: (financial services OR banking OR fintech OR payments OR e-commerce) AND (procurement OR product OR partnerships OR risk OR compliance OR technology OR operations) AND (Director OR VP OR Head OR Chief) AND (Europe OR Netherlands OR Benelux OR UK OR DACH). Add keywords such as “fraud”, “KYC”, “KYB”, “embedded finance”, “open banking”, and “payment orchestration” for tighter relevance.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Money20/20 Europe official website | Official organizer / event website | Event brand, event scope, venue/location framework, and event positioning | High |
| RAI Amsterdam official website | Venue website | Venue identity and city confirmation | High |
| Official agenda / speaker / exhibitor pages | Organizer event pages | Would verify current-year speakers, exhibitors, and program themes when available | High when accessed directly from organizer |
| Official registration / pass pages | Organizer registration source | Would verify event timing, access type, and audience positioning | High |
| Official prior-year event materials | Historical organizer evidence | Would support historical attendance, exhibitor, and speaker evidence if needed | Moderate to High |
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