Official facts extracted from the provided source

• Event name (as referenced on the provided official page): PROJECT by Informa (Menswear)
• Dates: August 10–12, 2026
• Location (city + country): Las Vegas, United States
• Venue:

1️⃣ Who attends (BUYERS / ATTENDEES)

This event is positioned as a contemporary men’s fashion marketplace and a meeting point where fashion, culture & opportunity come together. Based on the official description, the most relevant buyer/attendee groups we should prioritize are the people and organizations that participate in the industry’s commercial supply chain and buying cycle for menswear.

We typically see a mix of the following attendee/buyer categories (buyer-fit emphasis is on decision-makers and procurement/in-season planning roles, not casual visitors):

• Retail buyers and retail planning teams who are evaluating new styles, trends, and seasonal assortments for stores and eCommerce.
• Merchandising and category managers (e.g., Menswear, Tailoring, Casual, Workwear, Premium denim, Athleisure) who decide what gets ordered and promoted.
• Trend/insights and editorial-facing decision-makers who influence product direction and marketing messaging for men’s collections.
• Manufacturers and suppliers (including small-batch and mid-market suppliers) seeking commercial partnerships and brand customers.
• Brand leadership (design, product, sales leadership) who are actively negotiating wholesale relationships and retail distribution.
• Small business owners and boutique operators looking for assortment sourcing, vendor onboarding, and limited-run discovery.
• Media and content creators in the fashion ecosystem (referenced as “content creators” on the page) who may also act as indirect influence buyers (especially for brand discovery) and partnership opportunities.

Why this helps our buyer-list research: when we target the “commercial gateway” roles (buying, merchandising, wholesale, product planning, supply chain partnerships), the attendee list tends to convert better than purely student/consumer-heavy events.

2️⃣ Where the show is happening + attendee geographic origin

The provided official page indicates the event is held in Las Vegas, United States on August 10–12, 2026.

The provided official text does not state attendee geographic origin (local / national / global breakdown, or the percentage of international attendees). Because that information is not reliably stated in the provided source, we do not assign a numeric or percentage estimate here.

Practical targeting inference for buyer research (non-numeric):

• United States-wide buyer participation is highly likely because the event page positions it as a marketplace for retail buyers, manufacturers, and suppliers, and the show is explicitly tied to Las Vegas (a major hub for U.S. trade events).
• International brand/supplier visibility is also likely because the event is described as a “global platform” and connects brands, buyers, and industry leaders worldwide; however, the source does not quantify or confirm international attendee share.

3️⃣ Audience reach (Local / National / Global)

The official page describes PROJECT as a global platform and event destination and also describes it as a network bringing together brands, buyers, and industry leaders “around the world.”

Therefore, the best reach classification we can support strictly from the provided text is: Global (with strong U.S. marketplace intent).

We do not have a confirmed local-only share or a quantified national/international split in the provided content, so we avoid numeric claims.

4️⃣ Sample buyer company names (BUYERS ONLY) + websites

Below are example buyer-fit companies we typically target for men’s fashion marketplace events, chosen to represent retail buyers, merchandising/assortment decision-makers, wholesale sourcing, and brand distribution. We would validate each company’s event participation and correct job-level audience through our research workflow (and match to buyer titles we target in the next section).

Note: Where we cannot confidently assign a specific company name and verified website from the provided text alone, we left those cells blank. Once you share our client’s product website (required in section 8), we can finalize an accurate buyer list with validated company domains and the best matching buyer titles.

5️⃣ Job profiles, industries & event type

Event type (based on provided official description)

• Trade marketplace for contemporary men’s fashion
• Brand-to-buyer discovery and industry networking
• Trend insights + editorial content (“Find the trends. Meet the moment.” and “market forecasts and industry shifts”)
• Fashion business solutions focus (Business Solutions Center described as a hub for innovation featuring technologies, solutions, and services)

Job profiles to target (most buyer-relevant)

• Menswear merchandising / buying leadership
  • Menswear Buyer / Senior Buyer, Men’s Apparel
  • Merchandising Director, Men’s
  • Category Merchant / Category Manager (Men’s)
  • Assistant Buyer (Men’s) / Buying Manager
• Wholesale & distribution decision-makers
  • Wholesale Director / Wholesale Strategy Lead
  • Brand Sales Director (Wholesale)
  • VP, Menswear Merchandising / Wholesale
  • Distribution Partnerships Manager
• Product planning & assortment planning
  • Director, Product Planning (Menswear)
  • Merchandise Planning Manager
  • Forecasting / Trend Planning Manager
• Supply chain / sourcing ecosystem (where relevant to the Business Solutions Center)
  • Sourcing Director / Procurement Manager (Apparel)
  • Operations or Technology Partnerships Lead (retail/fashion solutions)
  • Vendor Management / Supplier Enablement Lead
• Editorial/trend influence roles (secondary buyer-fit depending on product)
  • Trend Analyst / Fashion Insights Lead
  • Editorial Producer / Content Strategy Lead

Best industries to use (from the provided Apollo-style industry list)

We will prioritize industries that align with men’s fashion, retail buying, merchandising, fashion solutions, and retail operations:

• Retail
• Apparel & Fashion
• Marketing & Advertising
• Management Consulting (where business solutions/technology services are involved)
• Information Technology & Services (where the Business Solutions Center includes tech vendors)
• Business Supplies & Equipment (for retail enablement tools/solutions)
• Logistics & Supply Chain (for sourcing and distribution enablement)

If our client’s product is a fashion-tech, retail-tech, or supply-chain solution, we will further narrow industries accordingly (e.g., logistics vs. IT vs. marketing).

6️⃣ Estimated attendance (expected total footfall)

The provided official page excerpt does not provide expected total attendance or footfall numbers. Estimated attendance:

7️⃣ Key focus areas & buyer engagement

Key focus areas (as stated and strongly implied by the official copy)

• Season-ahead planning for menswear (“build your playbook for the season ahead”)
• Trend discovery and future-looking product direction (“Find the trends… Lead what’s next in menswear”)
• Curated connections between brands and buyers (“connect. collaborate. thrive.”)
• Business Solutions Center offerings focused on technologies, solutions, and services that transform fashion businesses, and that unlock access to:
  • retail buyers
  • trendsetting brands
  • small business owners
  • manufacturers & suppliers
  • content creators and media
• Editorial insights and market forecasts (“market forecasts and industry shifts”)

How we engage the right buyers (messaging angle)

We recommend aligning our outreach to what the official event positions as valuable:

• For merchandise/buying teams: “Seasonal planning + trend discovery” and “assortment direction support.”
• For wholesale/brand distribution teams: “New wholesale opportunities” and “brand-to-retail discovery alignment.”
• For business solutions prospects: “Innovation that transforms fashion businesses,” tied to measurable retail outcomes (efficiency, visibility, assortment performance, supplier enablement).
• For trend/editorial influence roles: “insights, forecasting, and content collaboration possibilities.”

We position the attendee targets as “buyers and industry decision-makers connected to menswear assortments and fashion business solutions,” rather than generic audiences.

8️⃣ Client-product fit: best buyers depend on our client’s website

To identify the best buyer profiles for your specific offering, we need to review the product and confirm the most relevant buying roles and industries. Please share your client website URL (and, if available, a 2–3 sentence product description). After review, we will refine:

• Which “buyer types” matter most (retail buyers vs. merchandising vs. sourcing vs. business solutions)
• Which job titles we prioritize
• Which industries we filter to from the provided industry list
• Which company segments are best for conversion

Interim best-buyers framework (based on the official event positioning only)

Until we review your client product, the “most likely best-fit buyer” groups for PROJECT by Informa (menswear) are:

1. Menswear buyers / senior buyers / merchandising directors (direct assortment acquisition)
2. Category managers / product category leaders (decision-makers for specific men’s segments)
3. Wholesale strategy leaders / brand sales directors (wholesale) (distribution and partner onboarding)
4. Sourcing & procurement leads in apparel (if your product relates to sourcing enablement, supplier tooling, or compliance workflows)
5. Business solutions decision-makers (if your product is retail-tech, fashion-tech, analytics, automation, or workflow tooling)

Interim “best industries” filter set (from the provided list)

• Retail
• Apparel & Fashion
• Marketing & Advertising
• Information Technology & Services
• Logistics & Supply Chain
• Management Consulting

9️⃣ Final recommendation (whether this is a strong event for buyer research)

Yes—this event is a strong fit for buyer/attendee research for menswear because the official positioning is explicitly about: brand-to-buyer connections, retail buyer participation, trend and editorial insights, and a dedicated hub for business solutions.

Our recommended buyer-list strategy is to focus on commercial decision-makers who influence buying, merchandising, wholesale distribution, and (depending on the product) fashion business operations.

Next step: please share your client website. We will respond with a finalized buyer shortlist and a prioritized title mapping specific to your product.

Event Summary Card

• Event: PROJECT by Informa (Menswear platform referenced under Fashion by Informa)
• Dates: August 10–12, 2026
• City/Country: Las Vegas, United States
• Core value: connects brands and buyers; trend insights; business solutions hub
• Best buyer focus: menswear buyers, merchandising leadership, wholesale strategy, category managers (and business solutions roles depending on the product)
• Attendance numbers: not stated in provided text