MACFRUT - Fruit & Veg Professional Show (International Fruit & Vegetable Trade Show)

Dates: Tuesday 20 – Wednesday 21 – Thursday 22 April 2027
Venue: Rimini Expo Centre
City & Country: Rimini, Italy

Overview

MACFRUT is presented as an international point of reference for the fruit and vegetable sector and a global meeting place for the fresh produce supply chain. The show positions itself as a three-day B2B platform where producers, technology providers, and international buyers come together to discover applied innovation, build strategic partnerships, and generate concrete business opportunities “from field to table.”

The event is designed to cover the supply chain end-to-end, with dedicated focus areas that address both pre-harvest and post-harvest needs—plus thematic sections for sustainability, healthy food positioning, and technology-led solutions.

1) Who attends (BUYERS / ATTENDEES)

MACFRUT is not limited to a single stakeholder group. Based on the official positioning (“entire fresh produce supply chain” and “producers, technology providers and top international buyers”), the strongest attendee/buyer relevance typically clusters around:

• Top international buyers involved in fresh produce sourcing and procurement
• Producers and grower organizations looking for market access, partnerships, and improved production approaches
• Technology and solutions providers supporting agriculture and post-harvest operations
• Trade and supply-chain professionals engaged in production, processing, logistics, and distribution
• Decision-makers and commercial teams seeking commercial partnerships across the value chain

In terms of practical targeting, the most commercially relevant attendee mix usually includes procurement/sourcing roles, business development leaders, category and supply-chain decision-makers, and solution providers’ international sales teams that serve production and distribution networks.

2) Where the show is happening + attendee geographic origin

Show location: Rimini Expo Centre, Rimini, Italy.

Attendee geographic origin (reliably supported from the official description): the event is described as a global meeting point bringing together international buyers. Specific country-by-country attendee breakdown is not provided in the supplied official text.

What we can state confidently from the official messaging is that the audience extends beyond Italy, with international buyers and cross-border supply-chain stakeholders attending as part of the fresh produce industry network.

3) Audience reach (Local / National / Global)

MACFRUT is positioned by the official source as the international point of reference and a global meeting point for the entire fresh produce supply chain. Therefore, the event’s practical reach is best described as:

• Primary reach: Global (international buyers and supply-chain participants)
• Secondary reach: Strong European/Italy-based ecosystem influence (hosted in Italy with an established national/international positioning)

A precise percentage split (local vs national vs global) is not specified in the provided official text.

4) Sample buyer company names (BUYERS ONLY) + Websites

The provided official website content explains the show’s buyer orientation (“top international buyers”) but does not list specific buyer companies or exhibitor/visitor company examples in the text you supplied.

Because we must avoid introducing unverifiable company names, this section is intentionally left blank until we have either:

• official buyer/exhibitor lists from the event, or
• your client’s product/website so we can identify which buyer categories best match and then validate target accounts accordingly.

5) Job profiles, industries & event type

Event type (from official positioning): an international fruit and vegetable trade show focused on the fresh produce supply chain, with three high-impact business days centered on B2B opportunities.

Job profiles to target

• Procurement / Sourcing leadership for fresh produce categories
• Supply Chain and logistics decision-makers for inbound/outbound fresh produce flows
• Category Management or Buying Managers connected to retailers, distributors, wholesalers, and food-service procurement
• Business Development leaders responsible for supplier relationships and strategic partnerships
• Technical / Solutions Commercialization roles at technology providers supporting pre-harvest and post-harvest operations

Industries represented (aligned to official focus areas)

The official website highlights specific focus zones that strongly indicate the industries most active at the show:

• Pre-Harvest: biosolutions & digital technologies, irrigation, plant nursery, biotechnologies, agrisolar systems & technologies, AI & robotics
• Post-Harvest: packaging, post-harvest technologies, refrigeration systems, logistics & service, plus production & trade
• Specialized themes: Healthy Food, Mango & Avocado themed focus, Berry area, Spices & Herbs Global Expo, Biosolutions and Digital Technologies, Start-Up Area, Agrisolar Systems & Technologies

6) Estimated attendance (expected total footfall)

The supplied official website content does not provide an attendance figure (expected total footfall, number of visitors, or number of exhibitors) in the text provided.

Estimated attendance:

7) Key focus areas & buyer engagement

MACFRUT’s official structure makes the event highly “buyer-relevant” because it is organized around how fresh produce value is created and preserved across the supply chain. The main focus areas listed on the official site include:

• Pre-Harvest Area (innovation before harvest)
  • Biosolutions & Digital Technologies
  • Irrigation
  • Plant Nursery
  • Biotechnologies
  • Agrisolar Systems & Technologies
  • AI & Robotics
• Post-Harvest Area (innovation after harvest)
  • Production & Trade
  • Berry Area
  • Packaging
  • Post-Harvest Technologies
  • Refrigeration Systems
  • Logistics & Service
• Healthy Food Area (positioning and market-driven health/nutrition angles)
• International Focus & Partner Region (cross-border commercial context)
• Specialty zones
  • Mango & Avocado Explosion
  • Spices & Herbs Global Expo
• Start-Up Area (new solutions and emerging technologies)
• Macfrut Academy (knowledge and professional development aligned to the show’s innovation and supply-chain narrative)

Buyer engagement themes

Given the official “field to table” framing, buyer engagement commonly revolves around:

• Reducing loss and improving quality (especially via post-harvest and refrigeration)
• Improving yield and farm efficiency (pre-harvest digital, AI, irrigation, biosolutions)
• Meeting market requirements through packaging, logistics, and healthy food positioning
• Supplier expansion and strategic partnerships for categories like berries, mango, avocado, spices, and herbs
• Adoption of new technologies (including start-ups and specialized digital solutions)

8) Client product fit: best buyer types (and next step we need from your side)

To identify the best buyer-fit attendee profiles for your client, we need your client’s website. We can then align the product’s use-cases (pre-harvest, post-harvest, packaging, refrigeration, logistics/service, digital/biosolutions, agrisolar, etc.) with the show’s focus areas and map to the most relevant buyer organizations.

Please share your client website and we will recommend the best-fit buyer categories (and then buyer company targets) based on that product requirement.

9) Suggested industry targeting (using the provided Apollo industry list)

Based on the official focus areas (pre-harvest technologies, irrigation, biotechnologies, post-harvest packaging, refrigeration, logistics/service, and production & trade), the best-fit industries from your Apollo list typically include:

• Agriculture
• Renewables & Environment (linked especially to agrisolar/energy solutions)
• Logistics & Supply Chain
• Packaging & Containers (packaging focus is explicitly mentioned)
• Food & Beverages (production/trade and healthy food positioning)
• Food Production (production & trade connections)
• Environmental Services (biosolutions and sustainability adjacency)
• Information Technology & Services (digital technologies, AI & robotics adjacency)
• Industrial Automation (AI & robotics adjacency)

If your client product is more specialized (for example: refrigeration, packaging machinery, irrigation systems, farm IoT, agrisolar, or logistics services), we can tighten this list into the most accurate 5–8 industries for highest buyer relevance.

Recommended next step

We can refine this into a buyer-targeting research output (including buyer-only sample targets and role-based targeting) as soon as we receive:

• Your client website
• What the client sells (1–2 sentences)
• Which supply-chain stage matters most: pre-harvest, post-harvest, or both