CategoryPacking & Packaging
Luxe Pack New York
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Luxe Pack New York — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
LUXE PACK New York (Premier Event for Luxury Packaging)
LUXE PACK New York is the East Coast’s leading platform for brands looking for high-performance packaging solutions across beauty, fragrance, spirits, wellness, and fine food. The show is designed to bring together brands and the packaging ecosystem that powers performance—connecting buyers with suppliers, material specialists, and full-service partners responsible for premium packaging outcomes.
Dates
May 5–6, 2027
Venue
Javits Center, NY
Location
New York, United States
What the event covers
The event’s positioning is centered on the idea that packaging is not only a visual differentiator, but also a business lever for growth. Attendees can explore premium packaging solutions spanning:
- Primary and secondary packaging manufacturers
- Material specialists
- Decoration experts
- Full-service partners serving premium brands
From the components brands build with—such as glass, caps, pumps, and rigid plastics—to emerging approaches like sustainable materials, refill systems, and finishing techniques, the show highlights solutions built for both quality and production performance at scale.
Who it is for (industries and brand sectors)
LUXE PACK New York serves brands across these sectors:
- Beauty & Skincare
- Fragrance
- Wine & Spirits
- Wellness
- Fashion & Accessories
- Fine Food
Whether a brand is established or emerging, the event is structured to help connect packaging partners aligned with market requirements and production realities.
Conferences, showcases, and education
Alongside the exhibitor offering, the event includes conferences and showcases featuring practical sessions led by brand leaders, designers, and packaging experts. The educational agenda focuses on current, actionable topics such as:
- Material innovation
- Sustainability trade-offs
- Refill models
- Regulatory shifts
- Cost pressures
- Consumer behavior
The event emphasizes real case studies and applied insights—positioning the knowledge track as practical rather than theoretical.
Smart matchmaking (new for 2026)
The show highlights Smart Matchmaking for 2026: an intelligent planning platform designed to improve results for both brands and exhibitors. Brands receive curated recommendations aligned with their objectives, enabling exhibitors to secure pre-scheduled meetings and connect with qualified leads even before the show opens.
Awards and global packaging recognition
LUXE PACK New York also includes major recognition platforms for premium packaging innovation, including:
-
LUXE PACK in green Awards (2026), celebrating projects pushing luxury packaging toward a more responsible future.
Example highlighted winners include:
- NEOPAC GROUP — PaperX FiberTop (Best Sustainable Product / Solution Design)
- PURE TRADE — Inclusive Employment in Supplier Factories: Cambodian Showcase (Best Social Impact / Societal Initiative)
- DIELINE Awards, welcomed once again for 2026, with winners announced and showcased in a curated exhibit. The DIELINE Awards are described as honoring global packaging design and attracting brand owners, consumers, marketers, agencies, designers, in-house creatives, students, and packaging enthusiasts worldwide.
Overall event value
LUXE PACK New York is built for premium packaging decision-making—bringing brand audiences into direct contact with the supply chain and technical specialists behind packaging performance. The show combines an exhibitor ecosystem, practical education, and recognized awards to support innovation across luxury packaging markets.
Data sheet
Luxe Pack New York – Event Attendee & Buyer Profile Analysis
Event Date: May 5–6, 2027
Location: Javits Center, New York, NY, United States
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Luxe Pack New York |
| Event Date | May 5–6, 2027 |
| Event Status | Upcoming |
| Venue | Javits Center |
| City | New York |
| State / Region | NY |
| Country | United States |
| Organizer | Official organizer name not clearly stated in the provided website text |
| Official Event Website | luxepacknewyork.com |
| Event Type | B2B trade show / exhibition / education platform |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Food & Beverages; Fashion & Beauty; Business Services; Industrial Engineering |
| Audience Reach | National with meaningful international buyer/supplier interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for numeric attendance because no current figure was publicly confirmed in the provided official text. |
| Main Purpose of Event | To connect premium brands with packaging suppliers, material specialists, and design/innovation partners focused on high-performance luxury packaging. |
About the Event
Luxe Pack New York is positioned as the East Coast’s leading platform for premium packaging solutions. The event brings together brands, packaging manufacturers, material specialists, and service providers working across beauty, fragrance, spirits, wellness, fashion, and fine food. Its official messaging emphasizes packaging that performs commercially, operationally, and visually.
The show matters because luxury and premium packaging is a high-value purchasing category where design, sustainability, refillability, regulatory compliance, and cost pressures intersect. It is especially relevant for buyers seeking new packaging formats, sourcing partners, sustainable materials, decoration techniques, and innovation-led suppliers. The event also supports education and networking through conferences, showcases, awards, and matchmaking activity.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Brand owners / category leaders | Beauty, fragrance, spirits, wellness, fashion, fine food brands | Final packaging requirements, approvals, budget influence | Primary buyers for packaging innovation and supplier selection |
| Procurement / sourcing teams | Consumer brands, luxury goods firms, FMCG premium lines | Supplier qualification, pricing, sourcing strategy | High-value for cost, lead-time, and supplier consolidation discussions |
| Packaging development / innovation teams | In-house packaging, R&D, product development groups | Specification, prototypes, material selection | Critical for technical solution selling |
| Marketing / brand teams | Premium brands, agencies, creative studios | Influence packaging aesthetics and consumer appeal | Important for design-led and premium finish suppliers |
| Operations / supply chain leaders | Manufacturers and brand owners with multi-site operations | Supply continuity, packaging availability, logistics | Relevant for scalable, dependable packaging partners |
| Sustainability / ESG leaders | Consumer brands, private label groups, luxury houses | Material responsibility, recyclability, refill strategy | High relevance for sustainable packaging suppliers |
| Regulatory / compliance stakeholders | Brands in cosmetics, fragrance, food, spirits | Packaging claims, material compliance, labeling | Relevant for compliant packaging systems and documentation support |
| Packaging designers / agencies | Design agencies, creative consultancies, in-house studios | Concept development and supplier recommendations | Useful channel partners for supplier introductions |
| Distributors / importers / packaging converters | Packaging distributors, converters, sourcing agents | Resale, regional sourcing, vendor aggregation | Relevant for channel expansion and wholesale partnerships |
| Investors / consultants / media | Industry consultants, analysts, trade media | Market intelligence, trend validation, amplification | Supports thought leadership and visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| New York City metro | High | Very high | Immediate access to brand, agency, retail, and packaging headquarters |
| Northeast U.S. | High | High | Strong concentration of consumer brands, private label teams, and suppliers |
| Mid-Atlantic / East Coast | Medium to high | High | Accessible for buyers traveling from major commercial hubs |
| U.S. national market | High | High | Relevant for national brands sourcing premium packaging |
| Canada | Medium | Medium | Possible cross-border brand and supplier participation |
| Europe | Medium | Medium to high | Luxury packaging has strong European supplier and brand participation potential |
| Latin America | Low to medium | Medium | Relevant for beauty, spirits, and premium consumer export channels |
| Asia-Pacific | Low to medium | Medium | Selected international suppliers, especially materials and machinery partners |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The New York location and premium packaging focus make the event strongly relevant to U.S. brands, suppliers, and buyers across multiple states. |
| Global | Secondary reach | Luxury packaging is an international category, and the event’s themes and exhibitors can attract overseas suppliers and premium brand stakeholders. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Chanel | Luxury brand owner | Explicitly referenced on the official site through a 2026 speaker appearance; strong luxury packaging fit | chanel.com | Packaging Director, Procurement Manager, Brand Director | Confirmed Speaker Organization |
| L'Oréal | Beauty brand owner | Beauty and skincare are core sectors served by the show | loreal.com | Packaging Procurement, R&D Packaging, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Estée Lauder Companies | Beauty / prestige brand owner | High packaging complexity across prestige beauty portfolios | estee.com | Procurement Director, Packaging Innovation Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Coty | Fragrance / beauty brand owner | Fragrance is a named sector in the event’s positioning | coty.com | Sourcing Manager, Packaging Engineer, Brand Operations | Strong Market Fit, Attendance Not Confirmed |
| Kenvue | Consumer health / personal care owner | Relevant for wellness and personal care packaging needs | kenvue.com | Procurement Lead, Packaging Development, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| The Coca-Cola Company | Beverage brand owner | Premium beverage packaging and sustainability initiatives are relevant | coca-colacompany.com | Packaging Innovation, Procurement, Sustainability Director | Strong Market Fit, Attendance Not Confirmed |
| Diageo | Spirits brand owner | Wine & spirits are a named sector for the event | diageo.com | Packaging Manager, Supply Chain, Brand Procurement | Strong Market Fit, Attendance Not Confirmed |
| Pernod Ricard | Spirits brand owner | Premium spirits packaging is a core commercial fit | pernod-ricard.com | Packaging Sourcing, Innovation Lead, Procurement | Strong Market Fit, Attendance Not Confirmed |
| LVMH | Luxury group | Luxury packaging, premium presentation, and brand elevation are highly aligned | lvmh.com | Procurement, Packaging Development, Sustainability | Strong Market Fit, Attendance Not Confirmed |
| PepsiCo | Food & beverage brand owner | Fine food and premium beverage packaging intersections are relevant | pepsico.com | Category Manager, Packaging Procurement, Supply Chain | Strong Market Fit, Attendance Not Confirmed |
| Whole Foods Market | Retail buyer / premium food retailer | Relevant for premium food packaging, shelf appeal, and private label sourcing | wholefoodsmarket.com | Private Label Manager, Packaging Sourcing, Merchandising | Strong Market Fit, Attendance Not Confirmed |
| Sephora | Beauty retailer | Major beauty retail buyer with packaging influence on private label and brand standards | sephora.com | Packaging Standards, Merchandising, Category Management | Strong Market Fit, Attendance Not Confirmed |
| Ulta Beauty | Beauty retailer | Relevant for beauty packaging standards and retail-facing packaging programs | ulta.com | Category Manager, Private Brand, Packaging Procurement | Strong Market Fit, Attendance Not Confirmed |
| Sealed Air | Packaging solutions company | Potential channel and solution partner for packaging innovation and materials | sealedair.com | Business Development, Product Manager, Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Neopac Group | Packaging supplier / award winner | Named in 2026 awards winners; strong indicator of event ecosystem relevance | neopac.com | Business Development, Sustainability, Sales Director | Prior-Year Participation Evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy and high-value packaging sourcing decisions |
| 2 | VP Procurement | Procurement | VP | Approves strategic vendors and category sourcing plans |
| 3 | Director of Procurement | Procurement | Director | Common owner of packaging supplier selection and RFQ activity |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Directly evaluates packaging vendors and commercial terms |
| 5 | Packaging Manager / Packaging Director | Packaging | Manager to Director | Owns technical packaging needs, supplier trials, and specifications |
| 6 | Packaging Engineer / Development Manager | R&D / Packaging Development | Manager / Specialist | Influences performance testing, materials, and technical qualification |
| 7 | Category Manager | Merchandising / Procurement | Manager | Relevant for retailers and brand owners managing packaging categories |
| 8 | Supply Chain Director | Supply Chain | Director | Responsible for continuity, lead times, and packaging availability |
| 9 | Sustainability Director / ESG Lead | Sustainability | Director / Head | Critical for refill, recyclable, and responsible material strategies |
| 10 | Brand Director / Product Director | Brand / Product | Director | Drives premium presentation and consumer-facing packaging decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Consumer Goods | Core buyer category for premium branded packaging | Brand owners, packaging teams, sourcing leads |
| 2 | Cosmetics | Beauty and skincare are named event sectors | Packaging procurement and innovation buyers |
| 3 | Apparel & Fashion | Fashion & accessories are specifically referenced | Premium brand packaging and retail presentation |
| 4 | Food & Beverages | Fine food and spirits are key event sectors | Packaging for shelf appeal, compliance, and differentiation |
| 5 | Food Production | Relevant to premium food manufacturing and pack development | Co-packers, branded food companies |
| 6 | Wholesale | Packaging distributors and wholesalers can be key channel partners | Distributor partnerships and reseller channels |
| 7 | Import & Export | International packaging sourcing is common in this market | Cross-border sourcing and supply chain development |
| 8 | Business Supplies & Equipment | Packaging materials, components, and services align with B2B supply | Component suppliers and full-service packaging vendors |
| 9 | Industrial Automation | Relevant for packaging line efficiency and operational performance | Equipment, machinery, and process solutions |
| 10 | Environmental Services | Sustainability, recyclability, and responsible materials are central themes | Circularity, recovery, and sustainability solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text provided does not include a verified number | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | No number provided in supplied official text | Use official exhibitor listing for current-year count if published later. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No number provided in supplied official text | Smart Matchmaking suggests qualified buyer traffic, but no count is verified. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | 2026 speakers page referenced on site, but no count provided in text | Speaker program exists; count should be checked on official education page. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No sponsor tally provided in supplied official text | Awards and special programs indicate sponsor activity, but not a verified count. |
| Historical attendance | Record-breaking 2026 edition referenced | Historical / prior-year evidence | Official site statement referencing 2026 as a milestone edition | The phrase supports momentum but not a numeric attendance claim. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Premium packaging design | Visual differentiation and shelf impact | Design reviews, mockups, sample kits | Structural packaging, finishing, decoration |
| Sustainability | Recyclable, refillable, lower-impact packaging | ESG-aligned supplier meetings and lifecycle discussions | Responsible materials, refill systems, sustainable formats |
| Material innovation | New substrates and premium-feel solutions | Technical demos and material comparisons | Glass, rigid plastics, paper, hybrid materials |
| Refill models | Consumer-friendly repeat purchase solutions | Pilot proposals and commercial model review | Refillable components and systems |
| Regulatory shifts | Claims, labeling, and compliance readiness | Compliance-support conversations with technical buyers | Packaging compliance support, documentation, labeling services |
| Cost pressures | Protect margin while retaining premium perception | Commercial value engineering meetings | Cost-optimized packaging engineering and sourcing |
| Production scalability | Reliable manufacturing at volume | Vendor qualification and capacity planning | Contract manufacturing, supply chain support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on premium packaging buyers and supplier qualification. |
| Decision-maker availability | High | Likely to attract procurement, packaging, and brand leaders with buying influence. |
| Data collection potential | High | Official site includes exhibitors, speakers, awards, and matchmaking signals. |
| Apollo targeting potential | Very High | Excellent fit for industry, title, and department-based outbound targeting. |
| Geographic targeting potential | High | Strong concentration in the Northeast with national and select international reach. |
| Best outreach approach | Multi-touch ABM / event-driven outreach | Use attendee intent, packaging pain points, and sample-led follow-up messaging. |
| Overall lead quality | Very High | Strong commercial fit for packaging suppliers, converters, materials, and services. |
| Best use case | B2B attendee list building, exhibitor prospecting, and buyer qualification | Excellent for sales outreach to premium brand packaging stakeholders. |
| Limitations / risks | No public attendance figure and no verified 2027 attendee list in the provided content | Prospecting should distinguish confirmed participation from market-fit targets. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Consumer Goods; Cosmetics; Apparel & Fashion; Food & Beverages; Food Production; Wholesale; Import & Export; Business Supplies & Equipment; Environmental Services; Industrial Automation | Target the most relevant buyer organizations and supplier ecosystem |
| Departments | Procurement; Sourcing; Packaging; Product; R&D; Operations; Supply Chain; Sustainability; Merchandising; Brand | Capture both decision-makers and technical evaluators |
| Seniority | Manager; Director; VP; C-level; Head | Prioritize buyers with budget and approval authority |
| Job titles | Procurement Director, Packaging Manager, Strategic Sourcing Manager, Packaging Engineer, Supply Chain Director, Sustainability Director, Category Manager, Brand Director, Product Director | Direct outreach to functional owners of packaging decisions |
| Geography | United States, especially Northeast; New York; New Jersey; Connecticut; Pennsylvania; California; Illinois; Florida | Match event gravity and national buyer base |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Include growth brands and enterprise consumer groups |
| Keywords | packaging, luxury packaging, sustainable packaging, refill, cosmetics packaging, fragrance packaging, premium packaging, corrugated, rigid box, glass packaging | Find active packaging buyers and spec owners |
| Company type | Privately held; Public company; Brand owner; Retailer; Manufacturer; Distributor | Broaden coverage across buyer and channel partner profiles |
| Technologies | ERP, PLM, procurement software, supply chain tools, sustainability reporting tools | Useful for packaging process and digital procurement context |
| Revenue range | $10M+; $50M+; $100M+ | Prioritize brands with enough spend to engage premium suppliers |
Suggested Apollo Search Logic: (packaging OR "packaging procurement" OR "packaging manager" OR "strategic sourcing" OR "sustainable packaging" OR "luxury packaging" OR refill OR cosmetics OR fragrance OR spirits OR "fine food") AND (director OR VP OR head OR manager OR procurement OR sourcing OR packaging OR supply chain)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Luxe Pack New York official website | Official organizer/event website | Event name, dates, venue, sectors served, event positioning, education, matchmaking, awards, and prior-year speaker reference | High |
| Javits Center | Venue website | Venue identity and New York City location context | High |
| Official website exhibitor listing / attendee tools referenced on site | Event directory / platform reference | Confirmed existence of exhibitor listing, floor plan, badge request, and matchmaking functions | Medium to high |
| Official website prior-year awards and speaker mentions | Official event content | Historical / prior-year evidence for Chanel, Neopac Group, and Pure Trade references | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Luxe Pack New York — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds