CategoryMedical & Pharma
LifeSpan Annual Conference & Expo
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About this event
LifeSpan Annual Conference & Expo
LifeSpan Network’s Annual Conference and Expo is LifeSpan’s largest and most comprehensive yearly event, hosted by its educational subsidiary, The Beacon Institute. The conference is designed for organizations and professionals in the senior care field to connect, learn, and collaborate—featuring opportunities for education, business development, and networking with peers across Maryland and the District of Columbia and the broader Mid-Atlantic region.
When: Sept. 22–25, 2026 (Save the date for the 2026 conference.)
Where: Roland E. Powell Convention Center, 4001 Coastal Hwy, Ocean City, MD 21842, USA.
The event’s purpose is to support continuing education and expose attendees to the latest offerings from businesses that support the senior care mission. In addition to education sessions, participants can meet colleagues from the senior care community, strengthen partnerships, and explore the business value of engaging with providers and leaders who serve older adults.
Education and business development focus: Attendees attend to improve knowledge through continuing education and to stay current on products, services, and solutions that align with senior care needs. For exhibitors and sponsors, the expo component provides a platform to showcase offerings and build relationships with organizations that participate in LifeSpan’s network.
Why attend: We recommend attending if the goal is to access a concentrated community of senior care professionals, participate in an event built around education and networking, and engage with organizations committed to advancing aging services. The conference location in Ocean City also makes it a strong regional gathering point for Mid-Atlantic senior care stakeholders.
Conference administration note: Exhibitors receive the attendance list one month before the conference. The event also advises attendees and exhibitors to ignore unsolicited phone calls or emails that are not valid and to be cautious about scam calls related to conference registration fees.
For our research and buyer-fit analysis: We will evaluate the event audience and identify the most relevant buyer decision-makers and purchasing stakeholders across senior care provider organizations, while aligning targeting to each client’s specific product requirements and industry needs.
Data sheet
LifeSpan Annual Conference & Expo – Event Attendee & Buyer Profile Analysis
Event Date: September 22–25, 2026
Location: Ocean City, Maryland, United States
Event Status: Upcoming
Research Date: July 6, 2026
Client website: Not provided in the request.
Event Overview
| Event Name | LifeSpan Annual Conference & Expo |
| Event Date | September 22–25, 2026 |
| Event Status | Upcoming |
| Venue | Roland E. Powell Convention Center (Ocean City Convention Center) |
| City | Ocean City |
| State / Region | Maryland |
| Country | United States |
| Organizer | LifeSpan Network, hosted by The Beacon Institute |
| Official Event Website | LifeSpan Network Annual Conference & Expo page |
| Event Type | Annual conference, education program, networking event, and expo |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Medical & Pharma; Business Services; Education & Training |
| Audience Reach | Regional with Mid-Atlantic reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for headcount; high for date, venue, organizer, and event purpose based on official site |
| Main Purpose of Event | Continuing education, business development, vendor discovery, and networking for the senior care community |
About the Event
LifeSpan Annual Conference & Expo is the flagship yearly event for LifeSpan Network, Maryland’s senior care provider association. Hosted by The Beacon Institute, the conference combines continuing education, business development, and a vendor expo designed to connect senior care organizations with suppliers that support aging services, operations, resident care, compliance, and workforce performance.
The event is strategically relevant for companies selling into senior living, long-term care, and related care delivery environments. It typically attracts operators, administrators, clinical leaders, procurement and operations teams, and service providers from Maryland, the District of Columbia, and the broader Mid-Atlantic region, making it a practical venue for B2B outreach, partnership development, and solution selling in the senior care ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Executive leadership | Senior care providers, assisted living groups, nursing homes, home health organizations | Budget oversight, vendor approval, strategic partnerships | High-value decision-makers for enterprise services and multi-site solutions |
| Operations leadership | Skilled nursing facilities, life plan communities, continuing care retirement communities | Operational needs assessment, service adoption, workflow improvements | Relevant for staffing, equipment, technology, safety, and facility solutions |
| Clinical leaders | Nursing teams, care directors, clinical compliance teams, pharmacy liaison roles | Influence on care-related product selection and evidence-based adoption | Strong fit for care products, medication-related services, and clinical training |
| Procurement and sourcing teams | Senior care providers, regional operator chains, procurement cooperatives | Vendor selection, contracting, price negotiation, sourcing | Best fit for suppliers seeking recurring contracts and preferred-vendor status |
| Facilities and maintenance leaders | Communities, care campuses, rehab centers, support services organizations | Facility upgrades, safety systems, building services, maintenance tools | Relevant for building services, environmental, security, and capital equipment vendors |
| Human resources / workforce leaders | Long-term care employers, staffing-sensitive provider organizations | Hiring, retention, training, workforce development | Strong for staffing, recruitment, training, and employee engagement providers |
| IT / digital transformation leaders | Senior care operators adopting software, telehealth, EMR, and workflow tools | Technology evaluation, data security, systems integration | Relevant for software, cybersecurity, data, communications, and telehealth vendors |
| Association and policy leaders | Industry associations, advocacy groups, policy stakeholders | Network influence, partnership development, policy alignment | Useful for advocacy, education, and ecosystem partnership campaigns |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Ocean City | Local hospitality, facility, and conference service participants; some regional attendees staying onsite | Medium | Convenience travel and event venue access support local attendance. |
| Host state / region: Maryland | Primary attendee base from Maryland senior care providers and suppliers | High | Official event messaging emphasizes Maryland participation and service to the senior care mission. |
| Washington, DC metro / Northern Virginia / Baltimore corridor | Provider executives, policy stakeholders, vendors, and association partners | High | Strong regional business corridor for senior care, healthcare, and services procurement. |
| Broader Mid-Atlantic | Organizations from Delaware, Pennsylvania, New Jersey, and nearby markets | Medium | Official site references the broader Mid-Atlantic region. |
| National / out-of-region | Specialty suppliers, association partners, and vendors with regional expansion interest | Low to Medium | Possible, but event positioning is primarily regional. |
| International | Limited | Low | No official evidence of a strong international draw. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Official messaging positions the event for Maryland, the District of Columbia, and the broader Mid-Atlantic senior care community. |
| National | Secondary potential | National vendors and solution providers may attend for regional business development, but the event is not primarily national in scope. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| LifeSpan Network member providers | Senior care operator network | Core audience for the annual conference and expo | lifespan-network.org | CEO, Executive Director, Administrator, Operations Director | Confirmed Government / Procurement Organization |
| Genesis Healthcare | Post-acute and long-term care operator | Large care delivery organization that buys staffing, clinical, and facility solutions | genesishcc.com | Procurement Director, Supply Chain Director, VP Operations | Strong Market Fit, Attendance Not Confirmed |
| Erickson Senior Living | Senior living operator | Senior living communities require technology, facilities, food, and resident services vendors | ericksonseniorliving.com | Director of Procurement, Facilities Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Kendal | Continuing care retirement community operator | Relevant buyer for resident care, dining, technology, and facility services | kendal.org | Administrator, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Oakmont Management Group | Senior living operator | Potential buyer for resident experience, operations, staffing, and facility services | oakmontmanagement.com | VP Operations, Regional Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Aging services departments, Maryland hospitals and health systems | Healthcare buyer organization | Often works with discharge planning, post-acute referrals, and senior care partnerships | johnshopkinshealthcare.org | Director of Care Management, Partnership Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Maryland Department of Health | Government health agency | Relevant for policy, program oversight, provider regulation, and senior care initiatives | health.maryland.gov | Program Director, Policy Advisor, Contracting Officer | Confirmed Government / Procurement Organization |
| Maryland Medicaid / LTSS stakeholders | Public payer / procurement | Important for reimbursement, contracting, and long-term care service alignment | medicaid.gov | Contracting Officer, Program Manager, Policy Lead | Confirmed Government / Procurement Organization |
| Aging-focused technology providers serving senior care | Software / technology buyer ecosystem | Target for digital care coordination, workflow, and communications solutions | pointclickcare.com | CIO, CTO, IT Director, Applications Manager | Strong Market Fit, Attendance Not Confirmed |
| National Association of Health Care Assistants | Workforce / training association | Useful for training, certification, workforce development, and event partnerships | nahca.org | Executive Director, Training Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Aging research and advocacy organizations | Nonprofit / policy / education | Potential partners for programming, education, and sponsored thought leadership | leadingage.org | VP Membership, Partnerships Director, Policy Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / Executive Director | Executive Office | C-Level / EVP | Approves strategy, partnerships, and major vendor relationships |
| 2 | Chief Operating Officer / Operations Director | Operations | C-Level / VP / Director | Owns service delivery, efficiency, and vendor performance |
| 3 | Chief Nursing Officer / Director of Nursing | Clinical | C-Level / Director | Strong influence over clinical tools, training, and care products |
| 4 | Chief Procurement Officer / Procurement Director | Procurement / Supply Chain | VP / Director / Manager | Directly responsible for sourcing and contract decisions |
| 5 | Strategic Sourcing Manager / Category Manager | Procurement | Manager / Senior Manager | Evaluates suppliers, categories, and pricing models |
| 6 | Facilities Director / Maintenance Director | Facilities | Director / Manager | Influences building services, capital equipment, and safety solutions |
| 7 | IT Director / CIO / CTO | Information Technology | Director / VP / C-Level | Responsible for software, infrastructure, and security decisions |
| 8 | HR Director / Talent Acquisition Leader | Human Resources | Director / Manager | Important for staffing, retention, onboarding, and training solutions |
| 9 | Business Development / Partnerships Director | Partnerships / Growth | Director / VP | Targets alliances, sponsorships, and ecosystem growth opportunities |
| 10 | Program Manager / Community Relations Leader | Programs / Community Engagement | Manager / Director | Relevant for education, advocacy, and vendor partnership programs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Health, Wellness & Fitness | Core alignment with senior care, wellness, and resident services | Operators, care providers, wellness vendors, resident engagement solutions |
| 2 | Hospital & Health Care | Relevant for long-term care, post-acute care, and healthcare-adjacent buyers | Clinical, operational, and care coordination solutions |
| 3 | Medical Practice | Potential overlap with geriatric and care management stakeholders | Care coordination, referral, and management solutions |
| 4 | Government Administration | Policy, funding, regulation, and public programs intersect with senior care | Government relations, compliance, contract vehicles |
| 5 | Information Technology & Services | Senior care providers increasingly buy software and digital workflows | EHR, CRM, care coordination, reporting, automation |
| 6 | Facilities Services | Facility upkeep, safety, cleaning, and support services are high-priority spend areas | Janitorial, maintenance, environmental services, building support |
| 7 | Staffing & Recruiting | Workforce shortages make staffing and recruiting a strong pain-point category | Temporary staffing, recruitment tech, retention programs |
| 8 | Business Supplies & Equipment | Senior care sites purchase a wide range of operational supplies | Office, resident care, housekeeping, and operational products |
| 9 | Events Services | Conference sponsorship, planning, and association partnerships are relevant | Event sponsorship, education delivery, exhibitor services |
| 10 | Logistics & Supply Chain | Inventory, food, medical supplies, and facility procurement are important | Distribution, warehousing, procurement optimization |
| 11 | Food & Beverages | Dining services, nutrition, and catering are central in senior care settings | Foodservice products, dietary solutions, catering partnerships |
| 12 | Security & Investigations | Resident safety, access control, and incident response are relevant concerns | Physical security, monitoring, loss prevention |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not publish a current attendance figure | Use as a lead-generation event without a verified headcount |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official page invites booth reservations but does not publish a count | Potentially useful for sponsor/exhibitor prospecting |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No published buyer list for 2026 | Buyer-side targeting should rely on ICP and association membership lists |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official page references education sessions and awards, but no speaker roster in the supplied text | Speaker targeting can be refined once agenda is published |
| Historical attendance | Not publicly confirmed | Historical / prior-year evidence only | 2025 event was held in Ocean City, MD; 2026 is listed as a save-the-date | No organizer-published numeric history available in the provided source text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable vendors, pricing, contract terms, preferred suppliers | Vendor meetings, booth demos, RFQ follow-up | Supply, sourcing, and contract services |
| Staffing and workforce | Recruitment, retention, scheduling, training | HR roundtables, workforce panels, post-event nurture | Staffing, HR tech, learning platforms |
| Technology | Care coordination, documentation, reporting, communications | Product demos, executive briefings, pilot discussions | Software, cloud, analytics, telehealth |
| Clinical quality | Improved resident outcomes, compliance, evidence-based care | Education sponsorships, clinical sessions, referenceable use cases | Clinical tools, training, medication-related services |
| Facilities and environment | Safety, maintenance, cleanliness, resident comfort | Facility walkthroughs, operational value proposition | Facilities services, equipment, environmental solutions |
| Policy and advocacy | Regulatory updates, funding, and stakeholder alignment | Association networking, public-sector meetings, thought leadership | Consulting, government relations, compliance support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around senior care operators and their vendor ecosystem. |
| Decision-maker availability | High | Executive, operations, procurement, and clinical leaders are likely attendees. |
| Data collection potential | Medium | Official site confirms booth sales and attendee list access for exhibitors, but not public current-year attendee data. |
| Apollo targeting potential | High | Multiple strong filters exist across senior care, healthcare, technology, procurement, and facilities categories. |
| Geographic targeting potential | High | Clear regional concentration in Maryland, DC, and the Mid-Atlantic. |
| Best outreach approach | Very High | Pre-event email sequencing, booth meeting booking, sponsor offers, and post-event nurture perform well. |
| Overall lead quality | High | Strong B2B fit for solution providers selling into senior care and healthcare operations. |
| Best use case | Attendee list sales, exhibitor prospecting, buyer-targeted outreach, sponsorship sales | Best suited for companies serving senior care operators and adjacent healthcare buyers. |
| Limitations / risks | Medium | No public current-year attendee list or verified headcount in the supplied source text; avoid assuming exact participation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Health, Wellness & Fitness; Hospital & Health Care; Medical Practice; Government Administration; Information Technology & Services; Facilities Services; Staffing & Recruiting; Business Supplies & Equipment; Logistics & Supply Chain; Food & Beverages | Capture senior care buyers and suppliers aligned to the event’s buying themes |
| Departments | Operations; Procurement; Supply Chain; Clinical; Finance; IT; Facilities; Human Resources; Business Development; Partnerships | Target decision-makers and influencers across the buying committee |
| Seniority | C-Level; VP; Director; Head; Manager; Senior Manager | Prioritize budget holders, approvers, and senior influencers |
| Job titles | CEO, COO, Executive Director, Administrator, CNO, Director of Nursing, Procurement Director, Strategic Sourcing Manager, IT Director, Facilities Director, HR Director, Program Manager | Focus outreach on leaders likely to attend education and vendor sessions |
| Geography | Maryland; Washington, DC; Virginia; Delaware; Pennsylvania; New Jersey | Align with the event’s regional attendance footprint |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000+ | Matches senior care operators and regional vendor organizations |
| Keywords | senior living, long-term care, assisted living, nursing home, skilled nursing, continuing care retirement community, aging services, post-acute care, care coordination, resident care | Refine search to companies directly tied to the conference audience |
| Company type | Private; nonprofit; government; healthcare provider; association | Capture provider organizations and public-sector stakeholders |
| Revenue range | $10M–$500M+ where relevant | Prioritize organizations with purchasing capacity |
| Technologies | EHR/EMR, care management, telehealth, CRM, workforce management, cybersecurity, facilities management | Useful for solution vendors targeting digital transformation and operations |
Suggested Apollo Search Logic: (senior living OR long-term care OR assisted living OR skilled nursing OR aging services OR post-acute care) AND (CEO OR COO OR executive director OR administrator OR procurement OR sourcing OR operations OR IT director OR facilities director)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| LifeSpan Network – Annual Conference & Expo page | Official organizer website | Event name, organizer, educational focus, save-the-date timing, venue, and regional audience positioning | High |
| LifeSpan Network home page | Official organizer website | Association positioning, senior care mission, Maryland/DC footprint, and provider-community relevance | High |
| Ocean City official municipal resources | Municipal / venue area reference | City context and destination confirmation for Ocean City, Maryland | Medium |
| Roland E. Powell Convention Center | Venue website | Venue identity and location support | High |
| Maryland Department of Health | Government source | Government-adjacent healthcare context relevant to senior care buyers and policymakers | High |
| Centers for Medicare & Medicaid Services | Government source | Broader senior care and long-term care policy environment | High |
| LeadingAge | Association benchmark source | Senior care market context and adjacent buyer profile alignment | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to LifeSpan Annual Conference & Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds