Land Forces International Land Defence Exposition 2026 (Australia)

Event basics (from official source)

• Event title: Land Forces International Land Defence Exposition 2026
• Date: 6–8 October 2026
• Venue: Perth Convention and Exhibition Centre
• City & country: Perth, Australia
• Positioning: The event is described as Australia’s largest land defence industry event.

Overview

Land Forces International Land Defence Exposition is a focused, B2B defence and land-warfare industry event bringing together militaries, defence procurement stakeholders, primes and their supply chains, and capability specialists. Because it is centered on land defence (rather than a broad multi-domain expo), the buyer-and-attendee mix typically concentrates around land platforms, sustainment, training systems, C2/command capabilities for land forces, force generation enablers, and field support solutions.

For our research and outreach planning, this expo is best evaluated as a high-intent defence capability discovery and partnership marketplace: decision-makers and subject-matter professionals gather to validate requirements, compare technology roadmaps, and form commercial and interoperability relationships for current and future land operations.

1️⃣ Who attends (Buyers / Attendees)

This event primarily attracts defence and security ecosystem participants rather than consumer-facing attendees. While exhibitor lists provide the clearest picture of exact organizations year-to-year, the following attendee archetypes are the most reliable buyer/decision-maker categories for land defence expositions:

Main attendee/buyer groups

• Defence procurement and acquisition stakeholders (buyers in the traditional sense of requirements evaluation, sourcing, and contracting)
  • Capability managers, acquisition program staff, procurement officers
  • Contracting and supplier management roles
• Military leadership and formation-level capability representatives
  • Land force capability planners and operational support leadership
  • Unit support and sustainment staff
• Defence industry “primes” and major systems integrators
  • Vehicle platforms, weapon systems, communications and command solutions
  • Systems integration, training ecosystems, and sustainment services
• Specialist suppliers and engineering companies
  • Armoured vehicle components, mission systems, CBRN protection, mobility and engineering support
  • Software-enabled land capability and training tooling
• Training, simulation, and readiness ecosystem participants
  • Simulators, live/virtual training support, range and training services
  • Workforce readiness and sustainment training solutions
• Logistics, sustainment, and maintenance services
  • Spare parts and lifecycle support
  • Field maintenance, depot management, and readiness support programs
• Security and compliance stakeholders
  • Cyber and secure communications for land operations
  • Export compliance and security accreditation support

Buyer reality check: Land defence expos often include many technical SMEs and visiting specialists, but the “best-fit buyers” for commercial outcomes are typically those tied to capability decisions, sustainment planning, training readiness, and supplier onboarding. Our buyer targeting strategy prioritizes titles that connect directly to requirements, acquisition processes, and sustainment/training delivery.

2️⃣ Where the show is happening + attendee geographic origin

Show location

Perth Convention and Exhibition Centre, Perth, Australia. This is a major Western Australia hub, and it strongly influences exhibitor and attendee concentration.

Attendee geographic origin (practical expectations)

Without adding unverified claims beyond the official page text, we outline a dependable expectation for a major Australian defence expo:

• Strong local & national presence (Australia) from defence-linked agencies, primes and suppliers with operations across Australia (including Western Australia and national headquarters).
• Regional Asia-Pacific participation is commonly higher than in purely domestic events, because land defence partners and defence industrial networks in the region tend to monitor capability developments through established expo channels.
• Global participation typically occurs via international primes and specialist suppliers, especially where they have landing footprints in Australia or seek to expand sustainment, training, or platform support relationships.

Best geographic targeting approach (for research)

• Australia-first: procurement, capability planning, and sustainment stakeholders with Australian coverage
• Asia-Pacific second: organizations supporting regional land capability, training delivery, and industrial cooperation
• Global third: international primes with Australian/ANZ partnerships or prospective acquisition pathways

3️⃣ Audience reach (Local / National / Global)

The official source states the expo is Australia’s largest land defence industry event. That implies a national reach within Australia and a credible likelihood of international participation typical of major land defence expositions.

We treat the expo’s reach as:

• Local: Perth metropolitan and Western Australia ecosystem (high relevance for exhibitors targeting regional partnerships)
• National: defence procurement and land capability stakeholders across Australia (high relevance for national supplier onboarding)
• Global: international land defence primes, subsystem suppliers, and training/sustainment specialists (high relevance for cross-border interoperability and industrial cooperation)

4️⃣ Sample buyer company names (BUYERS ONLY) + websites

Below is a buyer-weighted sample list of organizations that typically act as buyer-side stakeholders in land defence supply chains, capability programs, sustainment programs, or defence procurement ecosystems. We recommend validating final participation via the official exhibitor/attendee directories once released.

Important note: This is a research starting set. For the most accurate “buyer fit,” we will filter by the client’s exact product category and match to relevant buyer titles and capability areas (vehicles, mission systems, training/simulation, sustainment/logistics, communications/C2, protection, engineering support, etc.).

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Department of Defence (Australia)	defence.gov.au	Acquisition / Capability Manager / Procurement Officer	Core buyer function for land defence capability requirements, contracting pathways, and capability evaluation.
2	Defence Materiel Organisation (DMO)	defence.gov.au/dmo	Program Manager / Acquisition Program Manager / Sustainment Planner	Directly tied to procurement and lifecycle support, making it a high-intent match for land systems and sustainment offerings.
3	Australian Defence Force (ADF)	defence.gov.au	Capability Development / Land Capability Sponsor / Logistics Readiness Lead	Operational and sustainment stakeholders shape requirements, evaluation priorities, and readiness outcomes for land forces.
4	BAE Systems Australia	baesystems.com	Land Systems Program Manager / Sustainment Lead / Contracts Manager	Land systems and sustainment expertise; buyer fit for platform support, upgrades, training integration, and fielding programs.
5	Leonardo	leonardo.com	Business Development Director (Defence) / Land Systems Lead / Contracts Director	Land defence solutions across mission systems and support; strong relevance for buyer engagement through capability partnerships.
6	Rheinmetall Defence	rheinmetall.com	Head of Business Development (Land) / Programme Manager / Strategic Sourcing Lead	Armoured vehicle and land systems supplier; buyer fit for equipment sourcing, integration, and sustainment pathways.
7	Thales	thalesgroup.com	Defence Program Director / C2 Systems Account Executive / Contracts Manager	C2, communications, and mission systems relevance to land force modernization; aligns with buyer decision roles.
8	Saab	saab.com	Director, Defence Programs / Land Systems Solutions Lead / Partnerships Lead	Strong land and mission systems adjacency; buyer fit for cooperation, evaluation, and integration projects.
9	Lockheed Martin	lockheedmartin.com	Programme Manager / Business Development Director / Solutions Director (Defence)	Buyer-like decision makers in defence capability programs; relevant for systems integration and sustainment participation.
10	Northrop Grumman	northropgrumman.com	Defence Sector Business Development / Program Lead / Contracts Executive	Buyer fit for land-adjacent systems and integration roles where land operations demand secure, resilient capability components.
11	General Dynamics Land Systems	gdls.com	Land Systems Program Director / Customer Account Manager (Defence)	Armoured land platform supplier ecosystem; strong alignment to buyer roles overseeing platform sustainment and upgrades.
12	Oshkosh Defence	oshkoshdefense.com	Business Development Director / Fleet Sustainment Program Manager	Land vehicles and support solutions; buyer fit for lifecycle support, readiness, and platform capability planning.
13	BAE Systems (UK / Global)	baesystems.com	Head of Land Defence Partnerships / Strategic Account Manager	Land defence integration and modernization programs; buy-fit for supplier qualification and partnership expansion.
14	CAE	cae.com	Defence Training Program Director / Simulation Solutions Lead	Training and simulation are core enablers for readiness; direct alignment to buyer roles selecting training ecosystems.
15	Leonardo DRS (defence electronics segment)	leonardo.com	Mission Systems Business Lead / Programme Manager / Contracts Manager	Mission systems and battlefield electronics; buyer fit for integration and land-focused capability upgrades.
16	BAE Systems Digital Intelligence	baesystems.com	Defence Cyber / Secure Systems Lead / Contracts Manager	Secure mission systems and defence cyber are increasingly tied to land operations; strong fit for buyer engagement.
17	Naval & Military supply specialists (Australia-based distributors)	(varies by supplier)	Defence Sales Director / Government Procurement Account Manager	These organizations often operate as distribution and sustainment channels; they help link product availability to buyer requirements.
18	Local Australian ship/land sustainment & engineering contractors (supply chain nodes)	(varies by contractor)	Operations Director / Contracts Manager / Sustainment Project Lead	Land defence ecosystems require maintenance and engineering services; these buyers influence qualification for vendors and subcontractors.
19	R&D and simulation technology providers (defence-focused)	(varies)	CEO / Business Development Lead / Defence Program Manager	Strong buyer fit where prototypes, training tools, and capability demonstrations convert into procurement discussions.
20	Vehicle engineering and field maintenance firms (land-focused)	(varies)	Head of Sustainment / Technical Services Director / Maintenance Procurement Lead	These buyers are directly aligned to lifecycle support decisions, spares programs, and field maintenance requirements.

Top 5 “buyer fit” samples to start outreach

1. Department of Defence (Australia) — capability and procurement roles
2. Defence Materiel Organisation (DMO) — program and sustainment acquisition roles
3. BAE Systems Australia — land program/sustainment decision roles
4. Rheinmetall Defence — land systems and sourcing/program leadership
5. CAE — defence training and simulation program leadership

5️⃣ Job profiles, industries & event type

Best job profiles to target

• Acquisition / Procurement
  • Acquisition Program Manager
  • Procurement Officer / Contracting Officer
  • Supplier / Vendor Management Lead
• Capability development
  • Land Capability Development Manager
  • Capability Sponsor / Capability Manager
  • Requirements Planner (Land Forces)
• Sustainment & logistics
  • Sustainment Planner / Fleet Sustainment Lead
  • Logistics Readiness Lead
  • Maintenance Program Manager
• Training, simulation, readiness
  • Defence Training Program Director
  • Simulation Solutions Lead
  • Training & Readiness Manager
• Contracts & partnerships
  • Contracts Manager / Contracts Executive
  • Strategic Partnerships Lead
  • Business Development Director (Defence)
• Mission systems / C2 / secure communications
  • C2 Systems Lead
  • Secure Communications Program Lead
  • Head of Mission Systems (Land)
• Engineering & technical evaluation
  • Systems Engineering Manager
  • Test & Evaluation Lead
  • Technical Authority / SMEs (Land Systems)

Industries and event type (how we categorize for targeting)

Using the provided industry list categories, the most relevant event adjacency typically includes:

• Defense & Space (primary)
• Government Administration (primary buyer function for capability acquisition)
• Security & Investigations (where secure mission systems, compliance, and protection are discussed)
• Information Technology & Services (for C2, secure communications, and defence-grade software)
• Mechanical or Industrial Engineering (for vehicle subsystems, engineering support, fielding and maintenance)
• Machinery (for land platforms and sustainment equipment adjacent needs)
• Logistics & Supply Chain (for sustainment, spares, depot planning, and lifecycle logistics)
• Professional Training & Coaching (training and simulation ecosystem)
• Computer Software (where training systems, mission planning, and defence software platforms appear)
• Events Services (support roles exist, but usually not the core buyer segment for defence capability outcomes)

Event type: Defence and land capability expo; a B2B technology showcase with procurement and interoperability intent.

6️⃣ Estimated attendance (expected total footfall)

The official website snippet provided confirms date, venue, and positioning, but it does not include a specific attendee number. To avoid inventing figures, we recommend using an attendance estimation method for planning:

• Exhibitor capacity: number of exhibitors and stand sizes typically correlate with footfall
• Conference tracks: number of sessions and audience size per track
• Visitor categories: defence delegations, industry delegates, and visiting SMEs

For now, we will leave the “expected total footfall” as not reliably stated based on the provided official text. If you want us to finalize an estimate, we can do so once you share either (a) the official attendance figure, or (b) the exhibitor count and whether there is a parallel conference program with published session attendance ranges.

7️⃣ Key focus areas & buyer engagement

Land Forces expositions typically cluster around procurement drivers and operational enablement themes. Our buyer engagement strategy should map to these clusters so outreach is aligned with “why they attend” rather than generic expo participation.

Key focus areas (buyer intent themes)

• Land platform modernization (new systems, upgrades, and interoperability readiness)
• Weapons and protection (capability performance, protection integration, mission survivability)
• Mission systems & C2 (command, control, communications, and secure data flows for land operations)
• Training, simulation, and readiness (accelerating competence, scenario-based training, mission rehearsal)
• Sustainment and logistics (lifecycle support, maintenance planning, parts availability, readiness KPIs)
• Engineering and field support (test & evaluation, integration support, maintainability and deployment tooling)
• Cyber & secure communications (defence-grade security integration)
• Industry partnership and industrial capability development (local manufacturing, sustainment partnerships, supply chain onboarding)

How buyers engage at this type of event (what works)

• Capability mapping conversations (“Where does this solution fit in your requirements roadmap?”)
• Evaluation and pilot interest for new tools, software, training systems, or subsystem components
• Sustainment and T&E discussions focused on lifecycle cost, readiness improvements, and integration feasibility
• Partnership and compliance clarity around certifications, export rules, and security onboarding

Engagement message angle (to use in outreach)

We recommend positioning outreach around land-force readiness outcomes: reduce time-to-train, improve fleet availability, enable secure communications, strengthen maintainability, and support lifecycle sustainment.

8️⃣ Client product fit — we need your website, and we will align buyers accordingly

To identify the best buyer profiles and refine the buyer list to match your client’s exact needs, we need the client product/solution website. Please share the website URL and (if possible) a 3–5 bullet summary of what the solution does, its target customer (e.g., land platforms, training, sustainment), and the deployment region focus.

What we will do once we review the client website

• Map the product category to the most relevant buyer intent themes (platform modernization, sustainment, training/simulation, C2/secure comms, protection, logistics)
• Select the best-fitting job profiles (acquisition vs program vs sustainment vs training vs mission systems)
• Filter by industry adjacencies from your provided industry list (e.g., Defence & Space, Government Administration, Logistics & Supply Chain, Information Technology & Services, Mechanical or Industrial Engineering)
• Produce a prioritized buyer set (top outreach targets first) for this expo and optionally similar land defence events worldwide

Provisional “best buyer categories” (based on the expo only)

Until we review the client website, the safest buyer segments to prioritize for a land defence expo like this are:

• Defence acquisition / program managers (for procurement-led solutions)
• Sustainment and logistics readiness leads (for maintenance, lifecycle support, parts, depot tooling)
• Training & simulation program directors (for readiness and training tools)
• C2 / secure communications and mission systems leads (for software, secure comms, command systems)
• Contracts and supplier management executives (for vendor onboarding, compliance, and contracting readiness)

9️⃣ Industry suggestions (mapped to your provided industry list)

Based on Land Forces International Land Defence Exposition being a land defence industry event, we suggest prioritizing these industries when building the buyer targeting universe:

• Defense & Space (highest priority)
• Government Administration (highest priority for acquisition stakeholders)
• Security & Investigations (for protection, secure communications, and security compliance adjacency)
• Information Technology & Services (for C2, secure systems, and defence software integration)
• Computer Software (for training platforms, mission systems software, and defence-grade tooling)
• Mechanical or Industrial Engineering (for land platform subsystems, engineering support)
• Machinery (for equipment, fielding support, and land platform enablers)
• Logistics & Supply Chain (for sustainment and lifecycle readiness)
• Professional Training & Coaching (training and simulation ecosystem)
• Computer Network Security (if the client product is cyber or secure network oriented)

Quality & strategy recommendation

For deep research analysis and targeted buyer outreach planning, Land Forces International Land Defence Exposition is a high-fit event because:

• It is explicitly positioned as Australia’s largest land defence industry event (high buyer density and intent)
• It concentrates on land capability themes where buyers are typically decision-makers tied to procurement, readiness, sustainment, and training
• It is hosted in a major exhibition venue in Perth, likely improving accessibility for Western Australia and national stakeholders

Once we review your client website, we will refine: exact title targeting, best industry filters, and a prioritized buyer list aligned to the client’s product value proposition for land defence buyers.

Next step (please share)

Please share the client product/solution website so we can identify the best buyer profiles that match your client’s requirement for this specific event.