Kaseya Connect Europe 2026

Kaseya Connect Europe 2026

Event type: IT management, MSP ecosystem, cybersecurity, cloud services, automation, endpoint management, business growth, and partner networking

Estimated attendance: Typically a mid-to-large B2B audience for a regional technology conference; final footfall depends on the city, agenda, speaker lineup, and partner participation. For list-planning purposes, this type of event usually attracts a highly targeted buyer audience rather than a broad consumer crowd.

This event is a strong fit for B2B attendee-list research because it brings together managed service providers, IT service firms, cybersecurity teams, software vendors, channel partners, resellers, and business technology decision-makers. The audience is usually commercial, technically informed, and highly relevant for vendors selling into IT services, automation, security, endpoint management, backup, monitoring, telecom, cloud, and infrastructure operations.

Important note: To refine the buyer list properly, please share your client’s website. I can then review the product, identify the most relevant buyer personas, and filter the best-fit companies and job titles based on what your client actually sells. Without the client website, the list below is based on event-level fit and industry logic.

1️⃣ Who attends: Buyers / attendees

Kaseya Connect Europe is not a generic conference. It is a high-intent business event focused on managed services, IT operations, cybersecurity, and partner growth. The best buyer profiles are usually people who directly influence software purchases, service contracts, technology stack decisions, and channel partnerships.

Main attendee groups:

• Managed Service Provider owners and founders
• IT directors and heads of IT operations
• Cybersecurity managers and security operations leaders
• Systems administrators, infrastructure managers, and network engineers
• Service desk, support, and endpoint management leaders
• Cloud operations and backup/recovery professionals
• Channel partners, resellers, and technology distributors
• Vendor executives, alliance managers, and business development teams
• Consultants, technology advisors, and implementation specialists

From a list-selling perspective, the most valuable records are typically not the entire attendee base, but the decision-makers inside MSPs, IT services firms, cybersecurity businesses, and partner organizations. These are the people most likely to buy software, subscriptions, managed solutions, infrastructure tools, and services.

2️⃣ Where the show is happening + attendee geographic origin

Location: Europe-based event, usually held in a major business and transport hub city with strong international access.

Attendee geographic origin: The audience is primarily European, with a mix of local, regional, and cross-border business travelers. Because the event serves the IT management and MSP ecosystem, attendees may come from the UK, Ireland, Germany, France, Benelux, Nordics, Southern Europe, and other nearby markets. Depending on speaker and partner draw, a smaller number of attendees may also come from North America or the Middle East.

Best geographic targeting:

• Local city and host-country technology buyers
• Regional European MSPs and IT firms
• Cross-border channel partners serving EMEA markets
• Multi-country vendors with European sales teams

3️⃣ Audience reach: Local / National / Global

Reach type: Regional European with global vendor participation

This is mainly a regional B2B event for Europe, but it has global relevance because the technology vendors, software platforms, and managed service models are often used internationally. The attendee base is more concentrated than a giant trade show, which makes it especially valuable for targeted outreach.

4️⃣ Sample buyer company names + websites

Below are sample buyer-style companies that are relevant for this event. These are the types of accounts that usually have the right budget, role fit, or service interest for an IT management and MSP-focused conference.

Top 5 best sample buyers to send first: Computacenter, Softcat, Insight, CDW, and BT Business. These are strong because they combine scale, services depth, buyer authority, and direct fit with managed services, IT operations, and technology platform decisions.

5️⃣ Job profiles, industries & event type

Best job profiles to target:

• Chief Information Officer
• IT Director
• Head of IT Operations
• Managed Services Director
• MSP Owner / Founder
• Cybersecurity Director
• Security Operations Manager
• Infrastructure Manager
• Cloud Operations Manager
• Service Delivery Manager
• Systems Administrator Lead
• Network Manager
• Endpoint Management Lead
• Partner Alliances Manager
• Channel Sales Director
• Business Development Manager
• Technology Consultant

Best industries to target:

• Information Technology & Services
• Computer Software
• Computer & Network Security
• Internet
• Telecommunications
• Staffing & Recruiting
• Management Consulting
• Financial Services
• Insurance
• Professional Training & Coaching
• Outsourcing/Offshoring
• Business Supplies & Equipment

Event type relevance: This is a partner-heavy technology conference with buying intent around software, services, operations, and channel relationships. It is ideal for companies selling into IT departments, MSPs, cyber teams, and managed infrastructure environments.

6️⃣ Estimated attendance / expected footfall

Estimated attendance: Moderate to strong B2B conference attendance, typically in the hundreds to low thousands depending on the edition, venue, and regional draw.

For attendee-list buyers, the more important metric is not only total footfall but the quality of the list. This event should produce a concentrated set of highly relevant titles, especially among MSP owners, IT leaders, and security/operations professionals. That makes the event attractive even if the footfall is not as massive as a large public expo.

7️⃣ Key focus areas & buyer engagement

Likely focus areas:

• Managed services growth and profitability
• Cybersecurity and risk management
• Endpoint management and automation
• Backup, disaster recovery, and business continuity
• Cloud operations and infrastructure visibility
• Service desk efficiency and workflow automation
• Partner ecosystems, licensing, and reselling
• Customer retention and recurring revenue strategies
• AI-driven IT service operations and analytics

Buyer engagement angle: The best engagement strategy is to position your list as a business-intelligence asset, not just an attendee dump. For example:

“We can help you reach IT decision-makers, MSP owners, cybersecurity leaders, infrastructure managers, and channel partners attending Kaseya Connect Europe 2026.”

That message works because this audience is commercial, technical, and purchase-influencing. They are more likely to respond to solutions tied to revenue growth, operational efficiency, security posture, and service delivery improvement.

8️⃣ Client-product fit note

Please share your client website before finalizing the best buyer list. The ideal buyer segments change depending on the product category:

• If the client sells cybersecurity software, prioritize security operations teams, IT directors, and MSPs with compliance or threat-response needs.
• If the client sells automation or IT workflow tools, prioritize managed services leaders, service desk managers, and operations teams.
• If the client sells cloud or backup solutions, prioritize infrastructure managers, cloud operations heads, and continuity planning teams.
• If the client sells recruitment, consulting, or staffing services, prioritize MSP owners, IT directors, and channel firms hiring technical talent.
• If the client sells telecom or networking solutions, prioritize network managers, telecom buyers, and service delivery leaders.

9️⃣ Suggested industry filters based on the industry list you provided

For this event, the strongest industry filters from your list are:

• Computer Software
• Information Technology & Services
• Computer & Network Security
• Telecommunications
• Internet
• Management Consulting
• Staffing & Recruiting
• Financial Services
• Insurance
• Professional Training & Coaching
• Outsourcing/Offshoring
• Business Supplies & Equipment

If your client sells into enterprise IT, managed services, or cybersecurity, these industries will usually produce the highest-value records.

Final recommendation

This is a strong event for attendee-list sales if your client targets IT decision-makers, managed service providers, cybersecurity teams, channel partners, or technology services companies. It is not a broad general-interest event; it is a focused commercial conference with a high concentration of useful buyer profiles.

Quality rating for B2B attendee-list sales: 8.5/10

Why it scores well: clear business intent, strong decision-maker presence, high relevance for software and services vendors, and useful regional European reach.

Best next step: Share your client website, and I will review it to identify the best-fit buyer companies, the most relevant job titles, and the strongest industry filters for this specific event.