
Hentai Matsuri
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Hentai Matsuri — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
Hentai Matsuri
Event overview: Hentai Matsuri appears to be an anime, manga, gaming, cosplay, and Japanese pop-culture themed event. Depending on the exact edition and city, this kind of event typically attracts a mixed audience of fans, creators, vendors, artists, brand sponsors, merch sellers, streaming platforms, gaming companies, and community organizers. If your goal is to buy attendee lists or identify the best buyers, the most valuable contacts are usually the exhibitors, sponsors, brand partners, licensing teams, e-commerce sellers, and event marketing decision-makers rather than general fans.
Important note: To give you the best buyer recommendation for your client, please share your client’s website. Once I review the website, I can narrow the buyer list by product fit, industry fit, and event relevance.
1) Who attends: Buyers / Attendees
Hentai Matsuri-style events usually draw a strong consumer audience with a commercial layer around them. The main attendee groups often include:
- Anime and manga fans
- Cosplay creators and costume buyers
- Collectors of figures, posters, apparel, and licensed merchandise
- Artists, illustrators, and independent creators
- Gaming enthusiasts and pop-culture communities
- Merchandise vendors and streetwear brands
- Content creators, streamers, and influencers
- Event sponsors, media partners, and entertainment brands
From a buyer-list perspective, the best commercial targets are not casual fans. The best buyers are companies selling products or services connected to fandom, merchandise, apparel, licensing, digital content, gaming, collectibles, printing, e-commerce, and entertainment marketing.
2) Where the show is happening + attendee geographic origin
The geographic profile depends on the edition and host city. Events with this theme are usually held in major urban centers with good convention access and strong youth/pop-culture traffic. Attendee origins are often a mix of:
- Local: strong attendance from the host city and nearby metro area
- Regional: surrounding cities and states/provinces
- National: fans traveling specifically for the event
- Occasionally global: artists, exhibitors, and online communities may contribute international visibility
If you share the exact event location, I can estimate the likely attendee origin more accurately and tell you whether it is mostly local, national, or global in reach.
3) Audience reach: Local / National / Global
This type of event is usually local-to-national in actual attendance, but can have global digital reach through social media, anime communities, streaming, merchandise sales, and online fandom networks. If the event is attached to a larger pop-culture brand, it may have international recognition even when physical attendance is concentrated regionally.
4) Sample buyer company names + websites
Below is a sample buyer-style list you can use as a starting point for attendee-list targeting. These are companies that are more likely to value this audience because they sell into fandom, entertainment, merch, apparel, gaming, printing, content, or event marketing.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Crunchyroll | https://www.crunchyroll.com | Partnerships Manager / Marketing Manager / Events Manager | Direct anime brand relevance, strong fit for fandom activations, content promotion, and audience growth. |
| 2 | Viz Media | https://www.viz.com | Brand Partnerships Manager / Licensing Manager | Anime and manga publisher with strong convention and fan-community overlap. |
| 3 | Funimation | https://www.funimation.com | Marketing Manager / Community Manager | Anime distribution brand suited for fan engagement and event-based promotions. |
| 4 | Good Smile Company | https://www.goodsmile.com | Sales Manager / Trade Marketing Manager | Collectibles and figures align closely with the event’s purchase behavior. |
| 5 | Bandai Namco | https://www.bandainamcoent.com | Brand Manager / Event Marketing Manager | Strong fit for anime games, collectibles, and licensed entertainment products. |
| 6 | Hot Topic | https://www.hottopic.com | Merchandising Manager / Marketing Manager | Pop-culture retail brand with clear overlap in fandom apparel and accessories. |
| 7 | BoxLunch | https://www.boxlunch.com | Category Manager / Partnership Marketing Manager | Fan merchandise, gifts, and pop-culture retail are highly aligned with event audiences. |
| 8 | Entertainment Earth | https://www.entertainmentearth.com | E-commerce Director / Sales Director | Collectibles and licensed products match attendee buying intent very well. |
| 9 | Right Stuf Anime | https://www.rightstufanime.com | E-commerce Manager / Marketing Manager | Anime retail and fandom commerce make this a highly relevant buyer target. |
| 10 | Displate | https://www.displate.com | Partnership Manager / Demand Generation Manager | Wall art and fandom visuals are a strong match for convention-style audiences. |
| 11 | Redbubble | https://www.redbubble.com | Creator Partnerships Manager / Growth Manager | Independent artists and custom merchandise buyers are highly relevant here. |
| 12 | Teepublic | https://www.teepublic.com | Brand Partnerships Manager / Merchandising Lead | Fan-driven apparel and custom design audiences are a direct match. |
| 13 | Etsy | https://www.etsy.com | Category Partnerships Manager / Seller Growth Manager | Independent creators and handmade merchandise sellers fit the event ecosystem. |
| 14 | GameStop | https://www.gamestop.com | Marketing Manager / Community Engagement Manager | Gaming and collectibles audiences overlap with cosplay and fandom buyers. |
| 15 | Akiba Station | https://www.akibastation.com | Partnership Manager / Product Marketing Manager | Japanese pop-culture merchandise and niche fandom commerce align closely. |
Best initial targets from the sample above: Crunchyroll, Viz Media, Good Smile Company, Bandai Namco, Hot Topic. These give a balanced mix of content, licensing, collectibles, and fan retail.
5) Job profiles, industries & event type
Best job titles to target:
- Partnerships Manager
- Brand Manager
- Marketing Manager
- Event Marketing Manager
- Community Manager
- Licensing Manager
- Merchandising Manager
- Category Manager
- E-commerce Manager
- Sales Director
- Trade Marketing Manager
- Influencer Marketing Manager
- Creator Partnerships Manager
- Business Development Manager
Best industries to use:
- Entertainment
- Animation
- Online Media
- Publishing
- Retail
- Apparel & Fashion
- Graphic Design
- Marketing & Advertising
- Computer Games
- Internet
- E-commerce related companies
- Music
- Design
- Media Production
Event type: Fan convention, anime culture event, merchandise marketplace, cosplay gathering, entertainment networking event, and creator showcase.
6) Estimated attendance / expected footfall
Without the exact city, venue, and year, the best estimate should be presented as a range. Events of this type can vary widely:
- Small local edition: 1,000 to 3,000 attendees
- Mid-size regional edition: 3,000 to 10,000 attendees
- Large established edition: 10,000+ attendees
For attendee-list sales, the real value is not the full footfall but the concentration of vendors, sponsors, creators, media, and community buyers. If your client sells B2B products, the exhibitor and sponsor list is often more valuable than the general fan list.
7) Key focus areas & buyer engagement
The strongest engagement areas usually include:
- Anime merchandise and licensed products
- Cosplay supplies, wigs, props, and costume accessories
- Collectibles, figures, posters, and art prints
- Gaming accessories and digital entertainment
- Creator merchandise and custom apparel
- Brand sponsorships and fan activations
- Artist alley sales and independent creator promotion
- Social media promotion, influencer collaboration, and community growth
Best buyer engagement angle: focus on companies that need direct access to fandom communities, high-intent merchandise buyers, and content-driven audiences. This is especially effective for licensed goods, collectibles, apparel, gaming products, and event sponsorships.
8) Client product review recommendation
Before finalizing the best buyers, I need your client website. Once I review the website, I can tell you:
- Which companies fit the product best
- Which job titles are most relevant
- Which industries should be prioritized
- Whether the event is a strong, medium, or weak fit for your campaign
If your client sells fan merchandise, printing, apparel, collectibles, digital media, creator tools, or event marketing services, this event can be a strong match. If your client sells unrelated industrial or corporate products, the fit may be weak.
9) Suggested industry filters from the provided industry list
For event research and attendee-list targeting, the most suitable industry filters from your list are:
- Entertainment
- Animation
- Online Media
- Publishing
- Retail
- Apparel & Fashion
- Graphic Design
- Marketing & Advertising
- Computer Games
- Internet
- Media Production
- Music
- Design
- Writing & Editing
- Photography
Final buyer-fit summary
Hentai Matsuri is best viewed as a fan-community and pop-culture commerce event rather than a traditional business conference. It is a good lead source when your client serves anime fans, collectors, creators, merch sellers, gaming audiences, or entertainment marketers. The strongest buyers are typically brands, exhibitors, licensors, retailers, and sponsors connected to fandom commerce.
Best next step: send your client website, and I will refine this into a precise buyer list with priority rankings, best titles, industry filters, and the strongest event-to-product match.
Data sheet
| Event Name | Hentai Matsuri |
| Event Date | June 12–14, 2026 |
| Event Status | Completed |
| Venue | San Diego, California, USA |
| City | San Diego |
| State / Region | California |
| Country | United States |
| Organizer | Organizer not publicly confirmed in the provided source set. |
| Official Event Website | Official website not verified from the provided source set. |
| Event Type | Consumer-focused convention / pop-culture event with commercial vendor and creator participation |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Arts & Crafts; IT & Technology; Apparel & Clothing |
| Audience Reach | Regional to national, based on event format and host city attractiveness. Current-year reach not independently verified. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for numeric volume; medium for general attendee profile based on event theme and convention model. |
| Main Purpose of Event | Fan engagement, creator-community gathering, merchandise sales, cosplay and pop-culture activation, and brand/vendor exposure. |
Hentai Matsuri appears to be a themed anime, manga, gaming, cosplay, and Japanese pop-culture convention format hosted in San Diego. Based on the information provided, it is best understood as a fan-driven event with a commercial overlay that may include vendors, independent creators, merchandise sellers, sponsors, performers, and community organizers.
From a B2B lead-generation perspective, this is not primarily a procurement show in the traditional enterprise sense. Its commercial value is more likely to come from seller-side and partnership-side contacts such as merchandise brands, artist alley participants, e-commerce operators, event sponsors, media partners, licensing stakeholders, community platforms, and convention marketing teams rather than general attendees. For attendee-list building, the strongest prospects are commercial participants and organizers, not consumer fans.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Convention organizers and event operations teams | Event companies, convention production teams, venue coordination partners | Approve event services, sponsorship packages, logistics, ticketing, security, staffing, and marketing tools | High relevance for service providers, event tech, staffing, print, signage, and sponsorship sales support |
| Vendors and merchandise sellers | Anime merchandise brands, apparel sellers, figure retailers, poster shops, collector-product sellers | Purchase inventory, packaging, POS tools, fulfillment support, and booth-marketing services | High relevance for wholesale products, packaging, retail technology, and ecommerce support vendors |
| Independent artists and creator brands | Illustrators, print sellers, craft creators, fan-art brands, digital content creators | Select printing, merchandise production, storefront, creator monetization, and promotion partners | Useful for print-on-demand, creator tools, payment systems, and audience-growth services |
| Brand sponsors and promotional partners | Entertainment brands, gaming firms, streaming platforms, lifestyle brands | Control sponsorship budgets, activation plans, and partnership decisions | Relevant for media buying, experiential marketing, audience acquisition, and branded merch suppliers |
| Gaming and digital entertainment companies | Game publishers, indie studios, streaming media brands, content platforms | Assess audience partnerships, user acquisition, demos, and talent/community engagement | Relevant for sponsorship sales, influencer marketing, and experiential campaigns |
| Community leaders, influencers, and media creators | Podcasters, streamers, social media creators, convention media outlets | Influence audience demand and brand visibility rather than formal procurement | Strong for partnership outreach, creator sponsorship, and promotional campaigns |
| Cosplay and costume buyers | Costume brands, prop makers, fabric suppliers, accessory sellers | Purchase materials, accessories, display tools, and direct-to-consumer inventory | Relevant for apparel sourcing, specialty materials, and direct retail offers |
| General fan attendees | Consumers, collectors, hobbyists, fandom communities | Purchase merchandise and tickets; limited B2B buying authority | Useful for consumer marketing, low relevance for enterprise sales |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| San Diego | Local fan communities, vendors, artists, and event service providers | Medium | Likely source of local exhibitors, creators, and support partners |
| Southern California | Regional attendees from Los Angeles, Orange County, Inland Empire, and nearby convention circuits | High | Strong pool for creator brands, apparel sellers, fandom retailers, and media collaborators |
| California statewide | Fans, collectors, ecommerce sellers, indie studios, and sponsor-side entertainment brands | High | California remains a strong market for entertainment, gaming, creator economy, and branded merchandise |
| Western United States | Regional fly-in and drive-in attendees from neighboring states | Medium | Likely for dedicated fandom travel and niche vendors, though not verified for this edition |
| National United States | Special-interest attendees, online creators, and niche merchandise businesses | Medium | San Diego can attract destination attendance, but current-year geographic composition is not confirmed |
| International | Possible limited participation from overseas fandom, creators, and suppliers | Low | International reach is plausible for pop-culture events but not confirmed from the available source set |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event appears strongest for Southern California and nearby U.S. fandom communities, creators, and niche vendors. |
| National | Secondary potential reach | San Diego is a convention destination market, so some national travel is likely, but not confirmed. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Crunchyroll, LLC | Streaming / anime media platform | High market fit for fandom partnerships, event activation, creator sponsorship, and audience engagement | crunchyroll.com | Partnerships Director, Events Marketing Manager, Brand Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| VIZ Media | Publisher / licensing company | Relevant for anime, manga, licensing, merchandising, and fan-event promotion | viz.com | Licensing Manager, Partnerships Director, Events Manager | Strong Market Fit, Attendance Not Confirmed |
| Good Smile Company US | Collector merchandise / figures | Strong relevance to convention retail, collectible distribution, and brand activation | goodsmileus.com | Sales Director, Events Manager, Retail Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Kotobukiya America | Collector merchandise / figures | Relevant for fan collectibles, distribution, merchandising, and convention commerce | kotous.com | Merchandising Director, Sales Manager, Events Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Hot Topic | Retail buyer / pop-culture merchandise retailer | Relevant for licensed apparel, fandom merchandise, and youth-culture retail sourcing | hottopic.com | Category Manager, Buyer, Licensing Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| BoxLunch | Retail buyer / fandom retailer | Strong alignment with collectible, apparel, and branded pop-culture product categories | boxlunch.com | Buyer, Merchandise Manager, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| Tokyo Otaku Mode | Ecommerce retailer / distributor | Relevant for fandom commerce, online distribution, and merchandise demand signals | otakumode.com | Merchandising Director, Partnerships Manager, Ecommerce Director | Strong Market Fit, Attendance Not Confirmed |
| AmiAmi | Importer / ecommerce collectibles retailer | Relevant for collector product sourcing and category demand in anime fandom markets | amiami.com | Buyer, Import Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| MangaGamer | Digital publisher / niche entertainment distributor | Relevant for audience partnerships, promotions, and fan-community conversion | mangagamer.com | Business Development Manager, Partnerships Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Fakku | Digital content platform / publisher | Relevant for sponsorship, content promotion, subscriber acquisition, and branded fan engagement | fakku.net | Marketing Director, Partnerships Manager, Community Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| High | Events Marketing Manager | Marketing | Manager | Owns event activations, sponsor ROI, and audience-facing campaigns |
| High | Partnerships Director | Business Development | Director | Approves cross-brand promotions, event collaborations, and audience partnerships |
| High | Brand Marketing Director | Marketing | Director | Influences sponsorship placement, campaign spend, and creator collaborations |
| High | Merchandising Director | Merchandising | Director | Oversees product categories, sell-through strategy, and convention retail performance |
| High | Category Manager | Buying / Merchandising | Manager | Selects product lines, licenses, and inventory allocations |
| High | Buyer / Buying Manager | Procurement / Merchandising | Manager | Direct authority over inventory, wholesale selection, and vendor onboarding |
| Medium | Licensing Manager | Licensing | Manager | Important for rights usage, branded products, and retail media tie-ins |
| Medium | Ecommerce Director | Ecommerce | Director | Useful for online fan commerce, conversion tracking, and post-event sales capture |
| Medium | Community Manager | Community / Marketing | Manager | Influences creator outreach, audience engagement, and community campaigns |
| Medium | Operations Director | Operations | Director | Relevant for vendor logistics, booth support, staffing, and on-site execution |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| High | Entertainment | Core fit for fan conventions, media brands, and event sponsors | Event partnerships, brand activations, fan acquisition |
| High | Online Media | Strong fit for streaming platforms, digital content brands, and fandom publishers | Audience growth, subscriptions, community engagement |
| High | Retail | Relevant for licensed apparel, collectibles, and specialty pop-culture retail | Buyer outreach, product placement, merchandising deals |
| High | Consumer Goods | Applicable to merchandise and fandom products sold into conventions | Wholesale supply, branded products, booth inventory |
| Medium | Apparel & Fashion | Relevant for cosplay, fandom apparel, and youth-culture merchandise | Category buyers, product launches, creator merchandise |
| Medium | Import & Export | Useful for collectibles, licensed goods, and international merchandise supply chains | Importer/distributor targeting |
| Medium | Wholesale | Fit for product distributors and inventory suppliers serving niche retailers | Distributor and reseller outreach |
| Medium | Marketing & Advertising | Relevant for sponsorship activation, event promotion, and audience targeting campaigns | Brand campaigns, fan engagement, experiential promotion |
| Medium | Events Services | Direct fit for organizer partners, production vendors, and sponsorship support firms | Vendor services, staffing, signage, registration, logistics |
| Medium | Computer Games | Supports gaming-related exhibitors, publishers, and event activations | Demo activations, co-branding, community campaigns |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No verified organizer count in provided source set | Do not use for guaranteed list-volume assumptions |
| Exhibitor / vendor count | Not publicly confirmed | Unconfirmed | No official exhibitor list provided | Vendor-side data would materially improve lead-building quality |
| Buyer count | Not publicly confirmed | Unconfirmed | Event appears consumer-led rather than formal buyer-program based | Commercial buyer layer likely exists through vendors, sponsors, and retail brands |
| Speaker / guest count | Not publicly confirmed | Unconfirmed | No agenda or guest roster provided | Could include creators, performers, influencers, or community guests |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor page provided | Sponsor data would be a strong signal for partnership-focused outreach |
| Historical attendance | No verified historical figure available in the provided source set | Historical / prior-year evidence unavailable | Insufficient verified public data provided | Current report should be treated as profile-led rather than volume-led |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Merchandise and retail sales | Inventory sourcing, product differentiation, margin optimization | Reach merchandise brands, category buyers, and convention vendors | Wholesale products, packaging, POS systems, fulfillment support |
| Creator economy | Monetization, storefront growth, audience development | Engage artists, creator collectives, and digital community operators | Print-on-demand, payment tools, ecommerce tech, fan subscription tools |
| Brand sponsorship | Audience reach, activation ROI, partnership visibility | Target media brands, streaming services, and entertainment marketers | Activation production, digital promotion, influencer programming |
| Gaming and digital media | Community engagement, product demos, new-user acquisition | Connect with publishers, studios, and online media partners | Experiential marketing, booth design, live-stream support |
| Convention operations | Registration, traffic flow, staffing, signage, security, vendor coordination | Approach organizer-side operations and production teams | Event tech, staffing, logistics, print, badge systems, onsite management |
| Community marketing | Social reach, creator collaboration, fandom trust | Target community managers and influencer partnership leads | Social amplification, creator programs, ambassador campaigns |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Medium | Useful if the offer targets fandom commerce, event sponsorship, merchandise, creator tools, or event services. Less useful for enterprise procurement offers. |
| Decision-maker availability | Medium | Decision-makers are more likely on organizer, sponsor, retailer, and vendor sides than in the general attendee base. |
| Data collection potential | Low to Medium | Quality depends heavily on access to official exhibitor, sponsor, guest, vendor, or artist directory data. |
| Apollo targeting potential | High | Commercial participants can be effectively targeted by industry, job title, and geographic filters even without a confirmed attendee list. |
| Geographic targeting potential | High | Southern California and broader U.S. pop-culture business clusters can be targeted efficiently. |
| Best outreach approach | High | Use niche, relevance-first outreach focused on fan commerce, creator monetization, sponsorship ROI, or event operations. |
| Overall lead quality | Medium | Best for specialized entertainment, merchandising, creator economy, and event-service solutions. |
| Best use case | High | Prospecting sponsor-side, vendor-side, retail-side, and organizer-side accounts rather than trying to monetize a fan attendee list. |
| Limitations / risks | Medium to High | Limited confirmed public data, likely consumer-heavy audience mix, and uncertain current-year commercial participant transparency. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment; Online Media; Retail; Consumer Goods; Apparel & Fashion; Wholesale; Import & Export; Marketing & Advertising; Events Services; Computer Games | Narrow toward commercial participants most aligned with convention ecosystems |
| Departments | Marketing; Business Development; Partnerships; Merchandising; Ecommerce; Operations; Purchasing | Focus on teams that control event spend, partnerships, inventory, and activation decisions |
| Seniority | Manager; Director; VP; Head | Capture tactical operators and budget owners |
| Job titles | Events Marketing Manager; Brand Marketing Director; Partnerships Director; Business Development Director; Merchandising Director; Category Manager; Buyer; Buying Manager; Licensing Manager; Ecommerce Director; Operations Director; Community Manager | Find commercial decision-makers linked to conventions and fandom products |
| Geography | California; Southern California; San Diego; Los Angeles; Orange County; United States | Prioritize regional market density while preserving national reach |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1001–5000 | Captures indie creator brands through established media and retail companies |
| Keywords | anime, manga, collectibles, licensed merchandise, fandom, cosplay, convention, event activation, pop culture, figures, creator economy, streaming | Improve thematic relevance where industry labels are broad |
| Technologies, if relevant | Ecommerce platform users, ticketing or CRM users, creator monetization tools | Useful for vendors selling ecommerce, marketing, or event technology |
| Revenue range, if relevant | $1M–$10M; $10M–$50M; $50M–$250M+ | Segment indie commerce operators from scaled media and retail players |
| Company type | Private companies; public companies; ecommerce-led brands; media/publishing firms; event organizers | Supports multi-angle outreach across sponsorship, merchandising, and operations |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-provided event brief | Input source | Event name, city, state, country, date range, and general thematic description | Medium |
| Provided reference description | Contextual source | Likely attendee composition and commercial participant types | Medium |
| No official organizer / venue / exhibitor / sponsor / attendee directory supplied in current source set | Verification limitation | Organizer identity, official website, attendance figures, exhibitor counts, and confirmed participant organizations remain unverified | High as a limitation note |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Hentai Matsuri — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.