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About this event
GS1 Connect 2026
Event category: Supply chain standards, retail, manufacturing, logistics, healthcare data synchronization, barcode/identification, product traceability, omnichannel commerce, and digital transformation
Overall buyer intent: This event is highly relevant for organizations that rely on item master data, product identification, supply chain visibility, compliance, traceability, warehouse accuracy, retail operations, and healthcare data integrity. It is especially valuable for solution providers selling software, data services, labeling, packaging, scanning, automation, ERP integrations, logistics technology, and consulting services tied to standards-driven business processes.
1️⃣ Who attends: Buyers / Attendees
GS1 Connect is not a broad consumer expo. It is a business-focused industry event where the attendee mix is usually made up of decision-makers, technical implementers, and operational leaders who work directly with standards, supply chain systems, item data, retail operations, healthcare data, compliance, and traceability.
The strongest attendee and buyer segments typically include:
- Supply chain and logistics leaders
- Retail operations and merchandising teams
- Manufacturing operations and packaging teams
- IT leaders responsible for ERP, master data, and integration
- Data governance and product information management teams
- Labeling, barcode, and identification specialists
- Healthcare supply chain and item master teams
- Quality, compliance, and regulatory professionals
- Traceability and serialization leaders
- Consultants and technology vendors serving standards-based workflows
From a buyer-list perspective, the best contacts are usually not junior attendees. The highest-value contacts tend to be directors, managers, architects, and operational owners who influence vendor selection for product data, packaging systems, traceability, and logistics visibility.
2️⃣ Where the show is happening + attendee geographic origin
For GS1 Connect, the event location can vary by year, so the final venue should be confirmed from the official event listing. In general, this event attracts a North American audience with a strong concentration from the United States, along with participation from Canada and some international attendees who work in global supply chains or multinational retail and manufacturing organizations.
Attendee geographic pattern:
- Primary: United States
- Secondary: Canada and Mexico
- Tertiary: Global brands with U.S. operations and international standards teams
If the 2026 edition is hosted in a major U.S. business hub, the event typically draws a strong mix of regional participants plus national buyers who travel specifically for standards, supply chain technology, and interoperability discussions.
3️⃣ Audience reach: Local / National / Global
Reach type: National with global business relevance
This is best described as a national business event with global influence. The audience is usually centered in North America, but the topic itself is globally important because GS1 standards are used across international retail, healthcare, manufacturing, and logistics ecosystems. That means attendee origin may be national, while the business implications are global.
For list-building purposes, this matters because companies with multi-site, multi-country, or cross-border supply chain operations tend to show stronger engagement and longer-term buyer potential.
4️⃣ Sample buyer company names + websites
Below is a sample buyer target list that fits the event’s theme. These are not just exhibitors; they are companies and organizations that commonly care about item data, supply chain accuracy, barcoding, traceability, inventory visibility, and digital workflow improvement.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Walmart | walmart.com | Director, Supply Chain Systems / Item Data Manager / Retail Operations Director | Highly dependent on accurate product identification, retail data governance, and supply chain visibility. |
| 2 | Target | target.com | Senior Manager, Supply Chain Technology / Product Data Manager | Strong need for item master accuracy, retail operations efficiency, and omnichannel inventory alignment. |
| 3 | Amazon | amazon.com | Program Manager, Supply Chain Optimization / Data Integration Manager | Large-scale logistics, fulfillment, and item data workflows make this a strong fit. |
| 4 | Home Depot | homedepot.com | Director, Merchandising Systems / Inventory Data Manager | Retail and distribution operations rely heavily on product classification, labeling, and traceability. |
| 5 | CVS Health | cvshealth.com | Director, Supply Chain Operations / Item Master Lead | Healthcare and retail pharmacy operations need strong standards-based item data and tracking. |
| 6 | Johnson & Johnson | jnj.com | Global Product Data Manager / Serialization Program Manager | Pharmaceutical and medical product traceability make standards-based systems highly relevant. |
| 7 | Pfizer | pfizer.com | Director, Serialization / Supply Chain Compliance Manager | Pharma traceability, compliance, and item identification are major fit areas. |
| 8 | Procter & Gamble | pg.com | Manager, Supply Chain Data / Packaging Innovation Lead | Global consumer goods operations depend on labeling, product data consistency, and standards alignment. |
| 9 | PepsiCo | pepsico.com | Supply Chain Director / Packaging Systems Manager | Strong fit for item synchronization, packaging, distribution, and retail data accuracy. |
| 10 | Kroger | kroger.com | VP, Retail Operations Systems / Master Data Manager | Large grocery and retail network benefits from standardized item data and automation. |
| 11 | UPS | ups.com | Director, Logistics Technology / Network Operations Manager | Parcel and freight visibility, scanning, and data standards are central to operations. |
| 12 | FedEx | fedex.com | Manager, Supply Chain Solutions / Operations Systems Director | Strong fit for traceability, routing data, scanning systems, and logistics performance. |
| 13 | Sysco | sysco.com | Director, Supply Chain Excellence / Inventory Systems Manager | Food distribution needs precise item data, warehouse accuracy, and labeling compliance. |
| 14 | McKesson | mckesson.com | VP, Healthcare Supply Chain / Product Master Data Manager | Healthcare distribution and compliance create strong demand for standards-driven operations. |
| 15 | 3M | 3m.com | Director, Packaging Operations / Global Product Data Manager | Manufacturing, labeling, and multi-channel distribution make this a high-value target. |
Best initial shortlist for client outreach: Walmart, Amazon, CVS Health, Johnson & Johnson, UPS, FedEx, Kroger, McKesson. These buyers usually have larger data, compliance, logistics, and systems budgets.
5️⃣ Job profiles, industries & event type
The best job titles depend on what your client is selling, but for this event the highest-quality contacts generally fall into the following categories:
- Director of Supply Chain
- VP of Logistics
- Supply Chain Systems Manager
- Master Data Manager
- Item Data Manager
- Product Information Manager
- Serialization Program Manager
- Packaging Operations Manager
- Retail Operations Director
- Inventory Control Manager
- Warehouse Systems Manager
- Compliance Manager
- Data Governance Lead
- ERP Integration Manager
- Traceability Manager
- Quality Systems Manager
- Healthcare Supply Chain Director
- Procurement Systems Manager
Best industry filters to use from your industry list:
- Computer Software
- Information Technology & Services
- Logistics & Supply Chain
- Retail
- Hospital & Health Care
- Pharmaceuticals
- Food & Beverages
- Consumer Goods
- Wholesale
- Packaging & Containers
- Machinery
- Electrical/Electronic Manufacturing
- Transportation/Trucking/Railroad
- Import & Export
- Manufacturing-related accounts via keywords
Event type: Standards conference, industry networking event, B2B education forum, solutions expo, and thought leadership summit
6️⃣ Estimated attendance: expected total footfall
Without relying on a specific year’s official attendance figure, a reasonable estimate for a mature industry conference like this is:
- Estimated total attendance: 1,000 to 3,000+ delegates, depending on venue and year
- Buyer-quality density: High
- Decision-maker concentration: Strong
The exact total footfall should be validated against the official 2026 registration announcement. For list value, what matters more than pure volume is that the audience is highly targeted and operationally relevant.
7️⃣ Key focus areas & buyer engagement
This event is usually centered on practical business issues rather than general branding. That makes it strong for attendee-list monetization because attendees are often actively looking for solutions, partners, and process improvements.
Core focus areas:
- Product identification and item data quality
- Barcode, RFID, scanning, and labeling workflows
- Traceability and supply chain visibility
- Retail and healthcare standards adoption
- Master data management and governance
- Packaging and compliance
- ERP, PIM, and system integration
- Omnichannel inventory synchronization
- Serialization and regulatory readiness
- Operational efficiency and error reduction
Best buyer engagement angles:
- “Improve item data accuracy and reduce downstream errors”
- “Support traceability and compliance across the supply chain”
- “Enable better retail, warehouse, and healthcare product visibility”
- “Strengthen standards-based operations and digital workflows”
If your client sells software, integrations, data enrichment, compliance tools, labeling systems, packaging solutions, or logistics visibility products, this audience is a very strong fit.
8️⃣ Client product review note
To finalize the best buyers, I need your client website before building the exact target list.
The best buyers change based on the product:
- If the client sells software, target supply chain systems leaders, master data teams, and integration managers.
- If the client sells labeling, printing, scanning, or RFID, target packaging operations, warehouse systems, and traceability teams.
- If the client sells consulting or services, target directors of supply chain, compliance, and digital transformation.
- If the client sells healthcare-related solutions, focus on healthcare supply chain, item master, and compliance leaders.
- If the client sells retail technology, prioritize merchandising systems, inventory, and omnichannel operations leaders.
Please share the client website so I can refine the list to the most relevant buyer accounts and job titles for your exact offer.
9️⃣ Suggested industry selection from your industry list
For best targeting in your database, these are the strongest industry categories to use:
- Computer Software
- Information Technology & Services
- Logistics & Supply Chain
- Retail
- Hospital & Health Care
- Pharmaceuticals
- Food & Beverages
- Wholesale
- Packaging & Containers
- Consumer Goods
- Transportation/Trucking/Railroad
- Import & Export
- Utilities if the client sells industrial systems tied to logistics infrastructure
- Electrical/Electronic Manufacturing for scanning, automation, and identification technologies
- Machinery for equipment and industrial automation vendors
Final recommendation
GS1 Connect 2026 is a strong event for attendee-list and buyer-intent targeting because the audience is highly operational, standards-driven, and solution-oriented. It is especially valuable for vendors serving supply chain, retail, healthcare, manufacturing, logistics, packaging, barcode, traceability, and data management functions.
Best buyer segment to focus on: directors, managers, and leaders in supply chain systems, item data, compliance, packaging operations, traceability, and digital transformation.
Buyer-fit quality rating: 8.5/10
Next step: Please share the client website, and I will revise this into a sharper buyer list with the best-fit companies, exact job titles, and the strongest industry filters for your client’s product.
Data sheet
GS1 Connect 2026 – Event Attendee & Buyer Profile Analysis
Event date: June 9–11, 2026
Location: Las Vegas, Nevada, United States
Event status: Completed
Research date: June 23, 2026
Event Overview
| Event Name | GS1 Connect 2026 |
| Event Date | June 9–11, 2026 |
| Event Status | Completed |
| Venue | Las Vegas, Nevada, USA (specific venue not publicly verified in the materials reviewed) |
| City | Las Vegas |
| State / Region | Nevada |
| Country | United States |
| Organizer | GS1 US |
| Official Event Website | gs1us.org/events/gs1-connect |
| Event Type | Conference / industry education and networking event focused on standards-enabled commerce and supply chain operations |
| Primary Category | Logistics & Transportation |
| Secondary Applicable Categories | IT & Technology; Medical & Pharma; Industrial Engineering |
| Audience Reach | National, with selective international relevance through global standards adoption |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for exact headcount; stronger reliability for topic coverage, organizer identity, and attendee profile based on official event positioning and prior GS1 Connect programming patterns |
| Main Purpose of Event | To bring together brand owners, retailers, healthcare organizations, manufacturers, logistics operators, data governance teams, and technology providers around GS1 standards, product identification, traceability, master data, barcode systems, and digital transformation across supply chains |
About the Event
GS1 Connect is a business-focused industry conference organized by GS1 US for companies that depend on standardized product identification, barcode systems, item master data, traceability, data synchronization, and supply chain interoperability. The event typically serves stakeholders across retail, consumer products, food, healthcare, logistics, manufacturing, and technology ecosystems that rely on GS1 standards to improve operational accuracy and compliance.
From a commercial perspective, the event matters because it brings together both strategic decision-makers and functional implementers involved in procurement, data governance, warehouse operations, packaging, compliance, systems integration, and product content management. It is especially relevant for solution providers selling software, automation, scanning, labeling, packaging, PIM/MDM, supply chain visibility, healthcare data solutions, and consulting services linked to standards-driven business processes.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Supply chain and logistics leaders | Retailers, manufacturers, distributors, 3PLs, food and beverage companies | Own traceability, inventory accuracy, warehouse workflows, shipping labels, and partner data alignment | High-value buyers for barcode, scanning, WMS, visibility, and automation solutions |
| Retail operations and merchandising teams | Large retailers, grocers, pharmacy chains, omnichannel merchants | Influence item setup, product content quality, shelf readiness, omnichannel consistency, and supplier compliance | Strong fit for PIM, data quality, product content, packaging, and compliance vendors |
| Manufacturing operations and packaging teams | CPG brands, food producers, industrial manufacturers, private-label suppliers | Manage packaging identifiers, label execution, serialization, and product data handoff to trading partners | Strong buyers for label printers, packaging tech, ERP integration, and standards consulting |
| IT leaders for ERP, MDM, and integration | Enterprise IT departments, digital commerce teams, systems integrators | Evaluate architecture, data synchronization, APIs, system interoperability, and implementation partners | Key targets for software, middleware, cloud data, and implementation services |
| Data governance and product information teams | Brand owners, retailers, healthcare suppliers, distributors | Control item master accuracy, syndication, governance, and regulatory data readiness | Very relevant for PIM, MDM, content syndication, validation, and analytics providers |
| Healthcare supply chain and item master teams | Hospitals, health systems, medical device firms, distributors, GPO-linked stakeholders | Drive UDI, product master data, recall readiness, and procurement accuracy | High-value segment for healthcare data, traceability, and compliance solutions |
| Labeling, barcode, and identification specialists | Operations teams, packaging teams, plant engineering, supply chain execution groups | Specify hardware, printing workflows, barcode quality, and scanning infrastructure | Direct fit for printers, scanners, labels, RFID, and verification systems |
| Compliance, quality, and traceability leaders | Food companies, pharma-adjacent stakeholders, healthcare suppliers, retailers | Own recall processes, data integrity, audit readiness, and standards adoption | Relevant for compliance software, data services, and consulting |
| Digital commerce and omnichannel leaders | Retailers, marketplaces, brands, distributors | Need structured product data and identifiers across online and physical channels | Good fit for product content, syndication, DAM, and commerce tech providers |
| Standards, partner ecosystem, and consulting professionals | Consultancies, solution partners, GS1 ecosystem vendors, association stakeholders | Influence vendor selection, readiness programs, and standards implementation strategy | Useful relationship-building segment for channel partnerships and service sales |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Las Vegas | Host-city event attendees, local partners, regional solution providers | Low to medium | Las Vegas is primarily an access-friendly meeting destination rather than the main concentration of GS1 standards buyers |
| Nevada and surrounding Southwest | Regional supply chain, retail, and healthcare professionals from nearby western states | Medium | Likely includes Arizona, California, Utah, Colorado, and Texas-linked attendees due to convenient air access |
| Major U.S. retail and consumer goods hubs | Teams from Arkansas, Ohio, Illinois, Minnesota, Georgia, North Carolina, New Jersey, and California | High | Likely concentration of buyers from retailers, brand owners, healthcare suppliers, distributors, and enterprise IT functions |
| National United States | Cross-country attendance from companies implementing GS1 standards across operations, commerce, and healthcare | Very high | Best assumption based on GS1 US organizer scope and standards relevance across multiple industries |
| International | Selective participation from multinational brands, global suppliers, and standards stakeholders | Medium | GS1 standards are global, but this edition appears primarily U.S.-centered under GS1 US |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | GS1 US serves a broad U.S. member and enterprise audience spanning retail, CPG, healthcare, manufacturing, logistics, and technology teams |
| Global | Secondary relevance | Standards frameworks have international applicability, creating some multinational and cross-border interest even when the event is U.S.-anchored |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Walmart | Retailer | Major user of product identifiers, supplier data standards, retail compliance, and omnichannel item accuracy | walmart.com | Director Item Data, Senior Manager Supply Chain, Director Merchandising Operations, Product Data Governance Lead | Prior-Year Participation Evidence |
| Target | Retailer | Relevant for product content, packaging data, supplier alignment, and retail operations standards | target.com | Director Product Content, Supply Chain Director, Senior Manager Item Setup, Omnichannel Operations Lead | Prior-Year Participation Evidence |
| Kroger | Grocery retailer | Strong fit for food traceability, item master, barcode compliance, and shelf-to-supply-chain visibility | kroger.com | Category Data Manager, Director Supply Chain Strategy, Food Safety Traceability Lead | Prior-Year Participation Evidence |
| Johnson & Johnson | Healthcare / manufacturer | Relevant for healthcare identification, product traceability, and regulatory-grade master data | jnj.com | Director Global Supply Chain, UDI Program Lead, Master Data Director, Packaging Compliance Manager | Prior-Year Participation Evidence |
| Cardinal Health | Healthcare distributor | Important buyer for healthcare item master, data synchronization, and supply chain execution | cardinalhealth.com | Director Supply Chain, VP Data Governance, Inventory Systems Lead, Procurement Operations Manager | Prior-Year Participation Evidence |
| McKesson | Healthcare distributor | Relevant for product data quality, healthcare identifiers, distribution accuracy, and recall readiness | mckesson.com | Item Master Manager, Director Distribution Operations, Director Data Standards | Prior-Year Participation Evidence |
| The Home Depot | Retailer | Large-scale product data, supplier compliance, and omnichannel inventory accuracy use case | homedepot.com | Director Merchandising Operations, Product Content Manager, Supply Chain Technology Director | Prior-Year Participation Evidence |
| Procter & Gamble | Brand owner / manufacturer | High relevance for packaging standards, item synchronization, retail partner compliance, and traceability | pg.com | Global Packaging Director, Supply Network Operations Leader, Product Data Lead | Prior-Year Participation Evidence |
| PepsiCo | Food & beverage manufacturer | Relevant for supply chain standards, packaging identifiers, and food data traceability initiatives | pepsico.com | Traceability Program Manager, Director Packaging Systems, Data Governance Manager | Prior-Year Participation Evidence |
| Amazon | Retail / marketplace / logistics operator | Relevant for product identity, listing quality, fulfillment accuracy, and supply chain integration | amazon.com | Product Data Manager, Fulfillment Systems Director, Supply Chain Product Manager | Prior-Year Participation Evidence |
| Nestlé | Food manufacturer | Relevant for food traceability, packaging data, and global product identification standards | nestle.com | Packaging Excellence Lead, Supply Chain Transformation Director, Master Data Manager | Prior-Year Participation Evidence |
| Mayo Clinic | Healthcare provider | Relevant for healthcare supply chain, item master quality, and standards-based product identification | mayoclinic.org | Director Supply Chain, Item Master Manager, Clinical Supply Data Lead | Prior-Year Participation Evidence |
Prior-year participation evidence. Not a confirmed attendee list for the current edition.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Supply Chain | Supply Chain | Director | Owns traceability, fulfillment accuracy, process standardization, and integration priorities |
| 2 | Supply Chain Operations Manager | Operations | Manager | Practical buyer for scanning, labeling, warehouse, and compliance workflows |
| 3 | Director of Master Data / Data Governance | Data / IT | Director | Critical for item master quality, syndication, validation, and standards adherence |
| 4 | Product Information Manager | Product Data / Commerce | Manager | Owns product content quality across retail, marketplace, and partner channels |
| 5 | IT Director / Enterprise Applications Director | IT | Director | Approves system integrations, ERP connectivity, and architecture decisions |
| 6 | Packaging Engineering Manager | Packaging / Manufacturing | Manager | Influences barcode placement, packaging compliance, and label design execution |
| 7 | Director of Procurement Operations | Procurement | Director | Important where standards impact supplier onboarding and item setup quality |
| 8 | Traceability Program Manager | Compliance / Supply Chain | Manager | Key role for recall readiness, lot visibility, and standards-enabled tracking |
| 9 | Healthcare Supply Chain Director | Healthcare Operations | Director | Influences product master data, UDI workflows, and distribution integrity |
| 10 | Omnichannel Operations Director | Retail / Commerce | Director | Values accurate product identifiers and synchronized content across channels |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Logistics & Supply Chain | Direct alignment with traceability, distribution accuracy, and standards-based movement of goods | 3PLs, supply chain platforms, distribution networks |
| 2 | Retail | Retail item setup, merchandising data, and omnichannel compliance depend on identifiers and clean data | Retail operations, merchandising, supplier compliance teams |
| 3 | Food & Beverages | Strong traceability, labeling, and recall-management relevance | Food manufacturers and brand owners |
| 4 | Food Production | Operational and packaging-level standards execution in manufacturing environments | Plant operations, quality, packaging teams |
| 5 | Consumer Goods | Brand owners need syndicated product data and packaging compliance | CPG supply chain and product content programs |
| 6 | Hospital & Health Care | Provider-side item master and product identification requirements | Health systems, hospitals, provider procurement and inventory |
| 7 | Medical Devices | UDI, serialization, and healthcare master data are major standards-driven needs | Device manufacturers and product data leaders |
| 8 | Pharmaceuticals | Relevant for regulated product data, packaging, and supply chain visibility | Serialization, compliance, and packaging functions |
| 9 | Information Technology & Services | Enterprise software and integration partners support standards adoption | Systems integration, implementation, data governance services |
| 10 | Computer Software | PIM, MDM, supply chain, and compliance platforms are core supplier categories | Software buyers and application owners |
| 11 | Packaging & Containers | Barcode labeling and packaging data standards are highly relevant | Packaging converters, labeling teams, brand packaging managers |
| 12 | Wholesale | Distributors rely on standardized product data and supply chain identifiers | Wholesale distribution and partner data accuracy |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not confirmed | Official event pages reviewed; no verified count found | Do not use for list-volume promises without organizer-backed data |
| Exhibitor / sponsor count | Not publicly confirmed in the reviewed materials | Not confirmed | Official event materials reviewed | May be available in sponsorship or agenda pages, but not verified here |
| Buyer count | Not publicly confirmed | Not confirmed | No official buyer breakdown located | Attendee mix appears enterprise-focused rather than open consumer footfall |
| Speaker count | Not publicly confirmed in this report | Not confirmed | Agenda existence confirmed historically for GS1 Connect; exact 2026 count not verified | Speaker organizations are often strong proxy indicators for buyer quality |
| Historical attendance | No official historical figure included here | Historical / prior-year evidence only | Prior-year event references indicate a substantive B2B industry audience but not a verified count | Use quality-over-volume positioning in outreach strategy |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Item master data | Clean, synchronized product records across internal and partner systems | Position data governance, validation, enrichment, and MDM improvements | MDM, PIM, data quality, syndication, analytics |
| Barcode and product identification | Reliable identifiers for packaging, retail scanning, warehousing, and healthcare usage | Offer scanning, printing, verification, and implementation support | Printers, scanners, barcode software, label systems, verification tools |
| Traceability | Track products across manufacturing, logistics, retail, and healthcare environments | Discuss recall readiness, lot visibility, and regulatory support | Traceability platforms, serialization, event repositories, compliance consulting |
| Omnichannel commerce | Consistent product content and identifiers across stores, marketplaces, and ecommerce | Lead with product content accuracy and digital shelf readiness | PIM, DAM, syndication, ecommerce data services |
| Warehouse accuracy | Reduce mis-picks, improve scans, and speed receiving and fulfillment | Target operations teams with ROI-driven workflow improvements | WMS add-ons, handhelds, RFID, label automation, process consulting |
| Healthcare data integrity | Accurate product records for clinical and procurement workflows | Position UDI alignment, item master cleanup, and supplier data controls | Healthcare item master solutions, UDI support, data governance services |
| Packaging and labeling compliance | Meet retailer, distributor, and regulatory requirements | Engage packaging and compliance teams with execution reliability | Packaging design systems, print software, quality inspection, consulting |
| Digital transformation | Modernize standards-driven processes and data flows across enterprise systems | Frame solutions as interoperability and business-process enablement | ERP integration, cloud data services, workflow automation, advisory services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts professionals directly responsible for standards-enabled operations, data quality, and supply chain execution |
| Decision-maker availability | High | Mix likely includes directors, managers, and transformation leaders with active project influence |
| Data collection potential | Medium | High value per contact, but official attendee lists and attendance counts are not broadly public |
| Apollo targeting potential | Very High | Industry and title patterns are narrow enough to build strong account-based lists |
| Geographic targeting potential | High | Best targeted nationally across U.S. retail, healthcare, CPG, and logistics hubs |
| Best outreach approach | High | Use pain-point messaging around item master, traceability, labeling accuracy, and integration complexity |
| Overall lead quality | High | Strong B2B fit where the seller supports standards, product data, packaging, logistics, or healthcare supply chain workflows |
| Best use case | High | ABM prospecting, buyer profiling, enterprise outreach, partner mapping, and standards-adjacent solution selling |
| Limitations / risks | Medium | Not ideal for mass attendee-list assumptions without verified directories; quality is stronger than public volume transparency |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Logistics & Supply Chain; Retail; Consumer Goods; Food & Beverages; Food Production; Hospital & Health Care; Medical Devices; Pharmaceuticals; Information Technology & Services; Computer Software; Packaging & Containers; Wholesale | Captures the most GS1-relevant buyer ecosystems |
| Departments | Supply Chain, Operations, Information Technology, Engineering, Procurement, Product, Quality Assurance, Compliance | Targets both economic and functional buyers |
| Seniority | Manager, Director, VP, Head, CXO | Best balance of hands-on project ownership and budget influence |
| Job titles | Director of Supply Chain, Supply Chain Operations Manager, Master Data Manager, Director of Data Governance, Product Information Manager, Packaging Engineering Manager, IT Director, Enterprise Applications Director, Traceability Program Manager, Healthcare Supply Chain Director, Omnichannel Operations Director, Procurement Operations Director | Title set closely matches event buyer intent |
| Geography | United States; prioritize Arkansas, California, Illinois, Georgia, Minnesota, Ohio, New Jersey, North Carolina, Texas | Focuses on major retail, healthcare, manufacturing, and logistics hubs |
| Employee size | 200–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,001+ | Best for enterprise-grade GS1, data, and traceability programs |
| Keywords | GS1, barcode, GTIN, UDI, item master, master data, product information, traceability, labeling, packaging, syndication, inventory accuracy, supply chain visibility, omnichannel, recall, serialization | Improves relevance when titles are inconsistent across enterprises |
| Technologies, if relevant | ERP, PIM, MDM, WMS, barcode/RFID infrastructure, ecommerce product content tools | Useful for layering onto integration and modernization use cases |
| Revenue range, if relevant | $50M+ with priority on $500M+ | Signals operational complexity and stronger standards investment |
| Company type | Public companies, enterprise private companies, large health systems, national distributors, major retailers | Matches the likely attendee and buyer composition |
Suggested Apollo Search Logic: ("GS1" OR GTIN OR UDI OR barcode OR "item master" OR "master data" OR traceability OR labeling OR packaging OR syndication OR "product information") AND (supply chain OR operations OR procurement OR IT OR data governance OR packaging OR healthcare supply chain OR omnichannel).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| GS1 US – GS1 Connect | Official event page | Organizer identity, event branding, standards focus, and event positioning | High |
| GS1 US | Official organizer website | GS1 US role, standards scope, and industry relevance across retail, healthcare, and supply chain | High |
| GS1 Global Standards | Official standards reference | Global standards applicability supporting the event’s international relevance assessment | High |
| GS1 US – Healthcare | Official industry page | Healthcare traceability, identification, and item master relevance | High |
| GS1 US – Retail / General Merchandise | Official industry page | Retail, product content, and supply chain standards relevance | High |
| Prior GS1 Connect agenda, speaker, and event materials | Historical / prior-year evidence | Buyer profile patterns, topic continuity, and sample enterprise participation | Medium |
This event is suitable for B2B attendee list building primarily through account-based targeting and standards-relevant buyer profiling rather than unsupported mass attendee-count assumptions. The strongest prospect segments are enterprise supply chain, product data, packaging, healthcare item master, retail operations, and integration-focused decision-makers.
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