CategoryAgriculture & Forestry
Growtech Middle East 2026
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About this event
Growtech Middle East 2026 (Formerly Agra Middle East / AgraME)
Growtech Middle East 2026 is the region’s premier agriculture and agri-tech expo bringing together innovators, solution providers, and decision-makers shaping the future of farming and food production across the Middle East. Taking place from 26 – 28 October 2026 at Dubai World Trade Centre in the UAE, the event unites practical industry solutions with expert-led conference programming to address today’s most pressing agriculture challenges.
Across Halls 7 & 8, the expo operates as a focused platform built around three key sectors—each designed to connect technology and expertise with the needs of growers, livestock operators, and food producers:
- Agriculture: covering precision irrigation and greenhouse technologies, seeds, crop protection, vertical farming, and broader agri-tech innovation, linking solution providers with commercial farms, government entities, and large-scale investors.
- Aquaculture: bringing together hatcheries, fish farms, and technology specialists working on next-generation systems including RAS, AI-driven monitoring, biosecurity, and sustainable feed solutions.
- Livestock, Poultry & Animal Health: focusing on feed optimization, breeding and genetics, farm management systems, veterinary solutions, disease control, and animal welfare—supporting efficient, scalable, high-performance operations that meet regional protein demand.
Growtech Middle East 2026 is positioned as a high-impact business and knowledge platform, featuring 150+ exhibitors and 9,000+ attendees, supported by 8,000 sqm of exhibition space and participation from 80+ countries. Attendees also have access to curated, expert-led conferences designed to tackle major industry challenges with sustainable solutions from global and regional leaders.
The event also emphasizes professional development: Growtech Middle East is a CPD-certified event, allowing attendees to request a CPD certificate after attending.
With its strong exhibitor mix, industry-focused sectors, and conference agenda, Growtech Middle East 2026 serves as a practical meeting point for organizations seeking new partnerships, technology adoption opportunities, and regional market access in agriculture and agri-tech.
Data sheet
Growtech Middle East 2026 – Event Attendee & Buyer Profile Analysis
Event date: 26 - 28 October 2026
Location: Dubai World Trade Centre, Dubai, Dubai, United Arab Emirates
Event status: Upcoming
Research date: 6 July 2026
Event Overview
| Event Name | Growtech Middle East 2026 |
| Event Date | 26 - 28 October 2026 |
| Event Status | Upcoming |
| Venue | Dubai World Trade Centre, Halls 7 & 8 |
| City | Dubai |
| State / Region | Dubai |
| Country | United Arab Emirates |
| Organizer | Informa Connect / Informa PLC |
| Official Event Website | informaconnect.com/agra-middle-east/ |
| Event Type | Trade show, exhibition, conference, and sector forums |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Industrial Engineering; Environment & Waste; Science & Research |
| Audience Reach | Global, with strong Middle East and MENA concentration |
| Estimated Attendance / Expected Footfall | 9,000+ attendees (organizer-published) |
| Attendance Data Reliability | High for the published 2026 estimate; organizer-published marketing figure |
| Main Purpose of Event | To connect agriculture, agri-tech, livestock, aquaculture, and food resilience stakeholders with solution providers, buyers, and experts addressing regional food security and production challenges. |
About the Event
Growtech Middle East 2026 is the region’s leading agriculture and agri-tech exhibition and conference platform, presenting practical solutions across agriculture, aquaculture, and livestock, poultry, and animal health. The event is positioned at Dubai World Trade Centre as a commercial meeting point for growers, producers, technology suppliers, investors, and public-sector stakeholders focused on regional food security and agricultural modernization.
The event matters because it combines a buyer-rich exhibition floor with expert-led forums that address the Middle East’s critical production challenges, including water efficiency, controlled environment farming, biosecurity, genetics, feed optimization, and sustainable agriculture. It is highly relevant for lead generation, distributor development, government and enterprise procurement, and business development in agri-inputs, farm systems, equipment, software, and related services.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Commercial farm operators | Large farms, greenhouse operators, controlled-environment growers | Budget owners, equipment and input buyers | High-fit for irrigation, greenhouse, crop protection, automation, and farm software vendors |
| Government buyers and agencies | Agriculture ministries, food security entities, municipal and regulatory bodies | Policy, procurement, and project approval influence | Important for infrastructure, sustainability, water, food-security, and technology contracts |
| Aquaculture operators | Hatcheries, fish farms, RAS operators, seafood producers | Operational and technical buying authority | Strong relevance for water treatment, sensors, feed, biosecurity, and automation suppliers |
| Livestock and poultry producers | Integrated livestock farms, poultry integrators, animal-health operators | Procurement and farm operations decision-makers | Relevant for feed, genetics, veterinary, housing, and monitoring solutions |
| Distributors and importers | Agri-input distributors, equipment importers, regional resellers | Channel buyers, stocking and partnership decisions | High relevance for manufacturers seeking Middle East market access |
| Wholesalers and retailers | Agri-suppliers, farm stores, input retailers | Category sourcing and purchasing influence | Useful for FMCG-adjacent, packaging, and agricultural supply vendors |
| Investors and project developers | Agribusiness investors, project owners, infrastructure developers | Capital allocation and project sponsorship | Relevant for large-scale farm tech, water, energy, and infrastructure solutions |
| Procurement and sourcing teams | Agribusiness procurement, engineering procurement, supply chain teams | Vendor evaluation, RFQ, and purchase decisions | Core target group for attendee list building and outbound sales |
| Industry consultants and advisors | Agronomy, livestock, aquaculture, sustainability, and market consultants | Influence on technology selection and vendor shortlisting | Useful referral and channel partners for suppliers |
| Media and trade publications | Agriculture, food, and regional business media | Amplification and market visibility | Support awareness, press, and sponsored content opportunities |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Dubai | UAE-based agribusinesses, distributors, government entities, and regional offices | High | Dubai is a commercial hub with strong access to decision-makers and regional HQs |
| Host state / region: Dubai Emirate | UAE food production, logistics, and trading firms | High | Strong concentration of importers, wholesalers, and project buyers |
| Nearby business hubs | Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Al Ain | Medium to High | Likely regional attendance from adjacent emirates |
| GCC / MENA | Saudi Arabia, Oman, Qatar, Kuwait, Bahrain, Jordan, Egypt, Morocco | High | Event message aligns with regional food security and agri-tech investment priorities |
| International source markets | Europe, South Asia, Southeast Asia, Africa | Medium | Exhibitor presence and sourcing interest likely attract international suppliers and buyers |
| Trade corridor relevance | Import/export, cold chain, port-linked agrifood trade, regional distribution channels | High | Best suited for channel, distributor, and cross-border sales prospecting |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Organizer states participation from 80+ countries and positions the event as a regional platform with international supplier and buyer relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Climate Change and Environment, UAE | Government / procurement organization | Agriculture, food security, and sustainability policy and procurement relevance | moccae.gov.ae | Director, Procurement Manager, Project Manager, Policy Lead | Confirmed Government / Procurement Organization |
| Abu Dhabi Agriculture and Food Safety Authority | Government / procurement organization | Food safety, livestock, and farm systems procurement relevance | adafsa.gov.ae | Procurement Officer, Operations Director, Technical Director | Confirmed Government / Procurement Organization |
| Dubai Municipality | Government / infrastructure buyer | Facilities, landscaping, food systems, and municipal sustainability buying influence | dm.gov.ae | Procurement Manager, Facilities Director, Program Manager | Confirmed Government / Procurement Organization |
| Emirates Global Aluminium | Large enterprise / industrial buyer | Large UAE enterprise with sustainability, water, and supply chain interests relevant to agri-services partnerships and CSR-linked projects | ega.ae | Procurement Manager, Sustainability Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Al Dahra | Agribusiness operator | Integrated farming, feed, and commodity sourcing align closely with event themes | aldahra.com | Head of Procurement, Supply Chain Director, Agronomy Manager | Strong Market Fit, Attendance Not Confirmed |
| NADEC | Agribusiness operator | Dairy, farming, and feed procurement relevance for agri-tech and operations suppliers | nadec.com.sa | Procurement Manager, Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Savola Group | Food and agribusiness buyer | Food supply chain and sourcing relevance for ingredients, logistics, and food security solutions | savola.com | Procurement Director, Supply Chain Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Baladna | Livestock / dairy operator | Animal health, feed, and farm systems are directly relevant | baladna.com | Procurement Manager, Veterinary Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Agthia Group | Food and beverage buyer / producer | Agri-inputs, packaging, logistics, and food production procurement relevance | agthia.com | Procurement Director, Category Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Silal | Food supply chain / distributor | Regional food logistics and sourcing aligns with agriculture supply chain solutions | silal.ae | Procurement Manager, Supply Chain Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| ADQ | Investment / strategic holding company | Agrifood, logistics, and food security investments make it a strategic stakeholder | adq.ae | Investment Director, Portfolio Manager, Strategy Lead | Strong Market Fit, Attendance Not Confirmed |
| Fisheries Development Oman | Aquaculture operator | Aquaculture systems, feed, and biosecurity solutions are highly relevant | fdo.om | Operations Director, Procurement Manager, Aquaculture Manager | Strong Market Fit, Attendance Not Confirmed |
| Almarai | Food and livestock buyer | Major regional buyer for feed, supply chain, and animal-health solutions | almarai.com | Strategic Sourcing Manager, Procurement Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Mubadala | Investment / strategic buyer | Potential investor in food, agri-infrastructure, and sustainability platforms | mubadala.com | Investment Manager, Strategy Director, Portfolio Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns vendor strategy, sourcing budgets, and strategic supplier relationships |
| 2 | Director of Procurement | Procurement | Director | Approves sourcing initiatives and supplier onboarding |
| 3 | Strategic Sourcing Manager | Sourcing / Supply Chain | Manager | Evaluates suppliers for inputs, equipment, and services |
| 4 | Supply Chain Director | Supply Chain | Director | Relevant for logistics, cold chain, inventory, and supply assurance suppliers |
| 5 | Operations Director | Operations | Director | Influences farm performance, production systems, and operational technology |
| 6 | Category Manager | Procurement / Commercial | Manager | Common buyer for agri-inputs, feed, packaging, and farm equipment |
| 7 | Agronomy Manager | Agriculture | Manager | Key evaluator for seeds, crop protection, irrigation, and greenhouse technologies |
| 8 | Veterinary Manager | Animal Health | Manager | Relevant for disease control, meds, diagnostics, and welfare solutions |
| 9 | Aquaculture Manager | Aquaculture | Manager | Specifies RAS, feeding, water monitoring, and biosecurity solutions |
| 10 | Business Development Director | Commercial / Partnerships | Director | Targets partnerships, distribution, and market entry opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core end-user industry for crop, greenhouse, and precision farming solutions | Farm operators and agronomy leaders |
| 2 | Food Production | Relevant for food security, processing, and agricultural supply chain decision-makers | Food manufacturers and integrated producers |
| 3 | Agriculture | Broad fit for agribusiness stakeholders across crops and inputs | Agribusiness procurement and operations |
| 4 | Environmental Services | Strong overlap with water efficiency, sustainability, and regenerative agriculture | Water, waste, and sustainability solutions |
| 5 | Food & Beverages | Strong buyer overlap with producers, processors, and traders | Ingredient sourcing, packaging, and logistics |
| 6 | Logistics & Supply Chain | Distribution, cold chain, and import/export relevance | Transport, warehousing, and distribution buyers |
| 7 | Machinery | Core for irrigation, planting, harvesting, and processing equipment | Equipment procurement and technical buyers |
| 8 | Industrial Automation | Automation, sensors, and controls are central to agri-tech and smart farming | Smart farm and facility technology buyers |
| 9 | Information Technology & Services | Farm management, monitoring, AI, and data platforms are increasingly important | Digital transformation and analytics vendors |
| 10 | Government Administration | Policy, procurement, and food-security stakeholders are important attendees | Public-sector outreach and tender intelligence |
| 11 | Wholesale | Channel partners and distributors often attend to source new products | Regional reseller and importer development |
| 12 | Import & Export | Trade-focused audience for cross-border agri-supplies and equipment | Trade, distribution, and market-entry targeting |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 9,000+ | Confirmed | Organizer-published 2026 event description | Published marketing figure; useful for lead volume expectations |
| Exhibitor count | 150+ | Confirmed | Organizer-published 2026 event description | Exhibitor mix supports prospecting and competitor mapping |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer count located in the provided source text | Buyer intent is inferred from event positioning |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda is published, but no count was verified in the provided source text | Speaker quality appears industry-specific and expert-led |
| Sponsor count | 1 Gold, 3 Silver, 1 Associate, plus partners | Confirmed | Organizer-published sponsor and partner listings | Useful for account mapping and sponsor outreach |
| Historical attendance | Prior-year evidence available | Historical / prior-year evidence | Official event website and exhibitor/partner listings | Use historical evidence for prospecting, not as current-year confirmation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Food security | Reliable production systems and supply resilience | Position solutions as risk reduction and continuity enablers | Agri-infrastructure, planning, analytics, supply chain tools |
| Precision irrigation | Water efficiency and yield optimization | Demonstrate ROI through water savings and control | Drip systems, sensors, pumps, smart irrigation software |
| Controlled environment farming | Greenhouse and vertical farming optimization | Showcase productivity, climate control, and scalability | HVAC, controls, LED lighting, substrates, automation |
| Aquaculture systems | RAS, biosecurity, feed, and water quality management | Target technical and operational decision-makers | Filtration, monitoring, feed solutions, aeration systems |
| Livestock productivity | Feed, genetics, and health management | Link operational efficiency to lower cost per unit | Feed additives, veterinary products, farm software |
| Sustainability and regenerative agriculture | Lower-carbon, soil-health, and resource-efficient practices | Align with ESG and government-linked programs | Soil tech, biologicals, waste reuse, sustainability consulting |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts growers, producers, distributors, and public-sector stakeholders with direct purchase influence. |
| Decision-maker availability | High | Likely attendance from directors, managers, and procurement roles across agribusiness value chains. |
| Data collection potential | High | Official exhibitor list, sponsor list, and agenda provide useful account and intent signals. |
| Apollo targeting potential | Very High | Clear Apollo industry and title mapping exists across agriculture, food production, logistics, government, and machinery. |
| Geographic targeting potential | High | Dubai-based event with strong GCC and MENA buyer concentration. |
| Best outreach approach | Multi-touch email, LinkedIn, and call outreach | Use exhibitor-list signals, sector relevance, and role-specific pain points. |
| Overall lead quality | Very High | Strong B2B attendee-list and account-targeting event for agribusiness, agri-tech, and supplier sales teams. |
| Best use case | Prospecting, attendee-list sales, exhibitor targeting, channel development | Well suited for outbound lead generation and deal-qualified event intelligence. |
| Limitations / risks | Buyer list not publicly confirmed | Current-year attendee names are not fully published in the provided source text, so individual attendance should not be assumed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming, Food Production, Agriculture, Food & Beverages, Logistics & Supply Chain, Machinery, Industrial Automation, Government Administration, Environmental Services, Import & Export | Focus on end users, buyers, and channel partners most likely to attend or benefit from the event |
| Departments | Procurement, Operations, Supply Chain, Production, Farming, Engineering, Sustainability, Business Development | Capture buying, technical evaluation, and partnership functions |
| Seniority | Manager, Director, VP, CXO, Owner | Prioritize decision-makers and influencers with budget authority |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Supply Chain Director, Operations Director, Agronomy Manager, Farm Manager, Veterinary Manager, Aquaculture Manager, Category Manager, Business Development Director, Sustainability Manager | Target titles most aligned to agri-tech purchasing and market-development conversations |
| Geography | United Arab Emirates, Saudi Arabia, Oman, Qatar, Kuwait, Bahrain, Egypt, Jordan, Morocco | Prioritize regional buyer concentration and cross-border commercial relevance |
| Employee size | 51-200, 201-500, 501-1000, 1001-5000, 5001+ | Capture mid-market and enterprise buyers with active procurement capacity |
| Keywords | agriculture, agribusiness, food security, greenhouse, irrigation, aquaculture, poultry, livestock, farm, feed, RAS, greenhouse, controlled environment agriculture, water management, biosecurity | Hone in on companies working in the event’s core sectors |
| Company type | Private companies, government entities, state-owned enterprises, distributors, importers, wholesalers, operators | Match the event’s buyer ecosystem and channel structure |
| Funding / public company filters | Use public company filter where relevant; prioritize stable enterprises and strategic investors | Useful for larger deal sizes and distributor partnerships |
Suggested Apollo Search Logic: (Farming OR Agriculture OR Food Production OR Aquaculture OR Logistics & Supply Chain OR Government Administration) AND (Procurement OR Sourcing OR Operations OR Supply Chain OR Business Development) AND (Manager OR Director OR VP OR Owner) AND (UAE OR Saudi Arabia OR Oman OR Qatar OR Egypt)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Growtech Middle East official event page | Official organizer website | Event name, official dates, venue, city, organizer, attendee and exhibitor figures, sectors, agenda, sponsors, partners, and audience positioning | High |
| Official exhibitor list page | Official event directory | Exhibitor presence and market account signals | High |
| Official conference / agenda page | Official agenda source | Conference structure and sector forum topics | High |
| Dubai World Trade Centre | Venue website | Venue identity and location verification | High |
| CPD Certification Service | Accreditation source | CPD-certified event claim referenced on organizer page | Medium to High |
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