FIMMA & MADERALIA - Int'l Fair for the Wood & Furniture Industry
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About this event
FIMMA + Maderalia – Int'l Fair for the Wood & Furniture Industry
FIMMA + Maderalia is a major international meeting for professionals across the wood, furniture, carpentry, interior design and contract projects industries. Held at Feria Valencia (Valencia, Spain), the event brings together leading brands and specialized companies focused on the full value chain—materials, technology, components, machinery and tools used by manufacturers, carpenters, prescribers, installers and design/contract stakeholders.
The fair is positioned as a reference destination for both business and technical exchange, with an emphasis on innovation and industrial solutions for the sector. The official positioning highlights that it is designed for installation professionals, prescribers, furniture industry stakeholders, decorators, carpenters, interior designers and architects, creating a targeted environment where decision-makers can connect with suppliers and industry leaders.
What the event covers
- Maderalia: an international fair for suppliers serving the wood, furniture, interior design and contract project sectors.
- FIMMA: an international fair for machinery, tools and technology for furniture making, carpentry, interior design and contract projects.
Why visit (audience focus)
The event is promoted as a 100% professional visitor experience, with attendance shaped toward companies and individuals actively involved in producing, specifying, installing and distributing solutions for wood & furniture and contract applications. Based on the event’s official visitor profile, the strongest attendee categories include:
- Furniture manufacturers
- Carpenters
- Interior architects
- Decorators and designers
- Contract prescribers
- Installers
- Renovation and construction professionals
- Stockists / distributors
Industry themes and innovation areas
The fair highlights key technical and commercial topics, including:
- Industry 4.0 and digital/virtual technology approaches
- Efficiency and sustainability
- New materials and next-generation offerings presented by global leaders
- Professional sessions and activity programming around Spanish contract and sector-related professional content
B2B engagement
FIMMA + Maderalia includes a dedicated B2B meetings initiative to help connect exhibitors with international buyers. The official news section references the expansion and scheduling of B2B encounters intended to connect companies with international purchasers from priority markets through structured meeting agendas.
Scale from the latest edition (as published on the official site)
The official website lists performance figures from the latest edition shown on the page (2022), including:
- Exhibiting companies: 467
- Gross exhibition area occupied: 61,000 m²
- Total professional visitors: 32,945
- International professional visitors: 3,037
International reach
The event is also presented as an international business platform, with the official description stating that it welcomed international buyers from 35 countries (as highlighted in the “Reasons to attend” section).
Dates
The official page content provided does not include the specific event dates for the upcoming edition. If you share the dates you want to target (or the edition year), we can align the description and research outputs precisely to that schedule.
Official venue and location
Feria Valencia, Valencia, Spain.
Data sheet
FIMMA & MADERALIA - Int'l Fair for the Wood & Furniture Industry – Event Attendee & Buyer Profile Analysis
Event Date: 10 November 2026 – 13 November 2026
Location: Feria Valencia, Valencia, Spain
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FIMMA & MADERALIA - Int'l Fair for the Wood & Furniture Industry |
| Event Date | 10 November 2026 – 13 November 2026 |
| Event Status | Upcoming |
| Venue | Feria Valencia |
| City | Valencia |
| State / Region | Valencian Community |
| Country | Spain |
| Organizer | Feria Valencia |
| Official Event Website | fimma-maderalia.feriavalencia.com |
| Event Type | International B2B trade fair for wood, furniture, machinery, tools, components, interior design, and contract projects |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Building & Construction; Home & Office; Packing & Packaging; Business Services |
| Audience Reach | Global B2B audience with strong Spain, Iberia, Southern Europe, Mediterranean, and Latin America relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the upcoming edition. Historical reference: 32,945 professional visitors in the last cited edition on the official site. |
| Attendance Data Reliability | Historical / prior-year evidence; current-year attendance not publicly confirmed |
| Main Purpose of Event | Business sourcing, machinery and materials procurement, product discovery, B2B meetings, contract-sector networking, and international buyer matchmaking |
About the Event
FIMMA + Maderalia is the leading international meeting point in Valencia for the wood, furniture, interior design, and contract-project value chain, combining machinery, tools, materials, components, and supplier solutions under one commercial platform. The official site positions the fair as a reference event for professionals involved in installation, specification, carpentry, furniture manufacturing, decorators, interior designers, and architects.
The event matters because it connects production, sourcing, specification, and project delivery in a single B2B environment. Its commercial relevance is strongest for manufacturers, distributors, importers, contractors, and design-led buyers seeking new technologies, sustainable materials, fittings, and industrial solutions. The fair also supports international buyer meetings, making it suitable for lead generation, attendee-list development, and supplier-to-buyer outreach across Europe and export markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Manufacturers, distributors, contract fit-out firms, project companies | Evaluate suppliers, negotiate terms, manage spend | High-value audience for machinery, materials, and component vendors |
| Furniture manufacturers | Cabinetmakers, kitchen and bath producers, upholstery firms, panel processors | Buy machinery, fittings, surfaces, automation, and inputs | Core decision-maker segment for industrial and component suppliers |
| Carpenters and joinery firms | Custom carpentry, workshop operators, millwork firms | Purchase tools, hardware, finishes, and production equipment | Strong fit for tooling, fastening, finishing, and workshop solutions |
| Interior architects and designers | Design studios, specifiers, contract designers, interior architecture practices | Specify materials, finishes, systems, and suppliers | Influence brand selection and product specification for projects |
| Decorators and renovation professionals | Refurbishment contractors, decorative surface firms, fit-out providers | Source finishing products and project materials | Relevant for decorative materials, surface systems, and accessories |
| Architects and project specifiers | Architecture firms, contract project consultants, design-build firms | Influence product choice and vendor approval | Important for contract-sector solutions and material innovation |
| Installers and fit-out contractors | Project installers, shopfitters, turnkey contractors, subcontractors | Select on-site systems, tools, and compatible materials | Key users of fastening, tooling, and installation-focused products |
| Distributors and wholesalers | Wood-product distributors, hardware wholesalers, regional dealers | Source brands for resale, channel expansion, inventory decisions | High relevance for market expansion and channel-partner recruitment |
| Importers and trading companies | Import/export firms, sourcing agents, product traders | Evaluate cross-border suppliers and new product lines | Important for international sales, distribution, and sourcing partnerships |
| Contract furniture and hospitality buyers | Hotels, developers, hospitality groups, project procurement teams | Buy furniture systems, finishes, and project packages | Relevant for contract projects and large specification deals |
| Industry associations and media | Trade associations, sector media, design and manufacturing publications | Influence market visibility, education, and category awareness | Useful for reputation building, partnerships, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Valencia | Strong local and metro-area attendance | High | Close proximity to Feria Valencia supports day visitors and repeat attendance |
| Host region: Valencian Community | Manufacturing, distribution, and design businesses from the region | High | Key Spanish woodworking and furniture corridor |
| Nearby business hubs | Madrid, Barcelona, Zaragoza, Alicante, Murcia, Castellón | High | Strong domestic buyer base for industrial and contract-sector sourcing |
| National reach: Spain | Manufacturers, installers, distributors, architects, contractors | Very High | Official site positions the fair as a reference event for the sector nationwide |
| International Europe | Portugal, France, Italy, Germany, UK, Benelux, Nordics | Medium to High | Relevant for suppliers seeking export, agency, and distribution relationships |
| International Latin America and Mediterranean markets | Buyers linked to Spanish-speaking procurement and contract-project networks | Medium | Valencia’s trade links support international sourcing and buyer-hosting activity |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is positioned as an international reference fair with buyer matchmaking and attendance potential across Europe and export markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| IKEA | Retail / furniture buyer | Potential sourcing interest in furniture systems, components, and materials | ikea.com | Category Manager, Sourcing Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Leroy Merlin | Retail / DIY buyer | Relevant for hardware, tools, wood products, and home improvement sourcing | leroymerlin.com | Buyer, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Bauhaus | Retail / building materials buyer | Potential channel buyer for tools, fittings, panels, and workshop products | bauhaus.info | Category Manager, Product Buyer, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| JYSK | Retail buyer | Relevant for furniture, accessories, and store-fitting supply needs | jysk.com | Sourcing Manager, Category Manager, Commercial Buyer | Strong Market Fit, Attendance Not Confirmed |
| Maisons du Monde | Furniture retail buyer | Relevant for trend-led furniture, décor, and supplier discovery | maisonsdumonde.com | Buyer, Product Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Conforama | Furniture retail buyer | Potential buyer for furniture collections, components, and supplier partnerships | conforama.fr | Merchandising Manager, Category Buyer, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| XXXLutz | Retail / furniture group | Relevant for large-scale furniture sourcing and commercial fit-out | xxxlutz.com | Category Manager, Buying Director, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| El Corte Inglés | Retail / home and office buyer | Potential interest in home, décor, and interior-product sourcing | elcorteingles.es | Buyer, Category Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Schmidt Groupe | Kitchen and furniture manufacturer / buyer | Relevant for panels, fittings, finishing systems, and machinery ecosystems | schmidt-groupe.com | Procurement Director, Plant Manager, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| B&Q | DIY retail buyer | Relevant for tools, wood products, fixtures, and accessories | diy.com | Buyer, Category Manager, Product Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Hettich | Hardware and components buyer / manufacturer | Relevant for fittings, hardware ecosystems, and channel relationships | hettich.com | Product Manager, Procurement Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Blum | Hardware and component manufacturer / buyer | Relevant for furniture hardware, fittings, and ecosystem partnerships | blum.com | Business Development Director, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / Executive | Owns vendor strategy, sourcing policy, and major purchase decisions |
| 2 | Procurement Director / Procurement Manager | Procurement | Director / Manager | Evaluates suppliers, manages bids, and executes sourcing projects |
| 3 | Strategic Sourcing Manager | Sourcing | Manager / Senior Manager | Directly aligns with supplier discovery, category analysis, and negotiations |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Influences supplier qualification, inventory planning, and delivery performance |
| 5 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Critical for retail and distribution buying decisions |
| 6 | Operations Director / Plant Director | Operations / Manufacturing | Director | Owns factory efficiency, technology upgrades, and production-capex decisions |
| 7 | Technical Director / Engineering Manager | Engineering | Director / Manager | Influences machinery, automation, and process modernization |
| 8 | Interior Architect / Specification Manager | Design / Specification | Manager / Senior Professional | Selects materials, finishes, and suppliers for project-based work |
| 9 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Drives channel partnerships, market expansion, and distribution agreements |
| 10 | Facilities Director / Project Manager | Facilities / Projects | Director / Manager | Relevant for contract fit-out, maintenance, and installation-led purchasing |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Contract projects, fit-out, installation, and specification-heavy work | Project buyers and specification teams |
| 2 | Furniture | Core end-market for furniture manufacturing and sourcing | Furniture manufacturers and retail buyers |
| 3 | Machinery | Strong fit for production equipment, tooling, and industrial upgrades | Factory and workshop equipment buyers |
| 4 | Building Materials | Relevant for panels, surfaces, substrates, and finishing products | Material sourcing and distribution buyers |
| 5 | Wholesale | Distributors and wholesalers are key trade show buyers | Channel-partner recruitment |
| 6 | Import & Export | International sourcing and overseas distribution are central themes | Trading companies and global sourcing teams |
| 7 | Retail | Home, décor, DIY, and furniture retailers attend as buyers or channel partners | Category buyers and merchandising teams |
| 8 | Design | Interior architects and designers shape product specification | Specification-led selling |
| 9 | Logistics & Supply Chain | Inbound material flows, export shipping, and distribution matter to buyers | Operations and logistics decision-makers |
| 10 | Business Supplies & Equipment | Supports tools, equipment, and workshop supply chains | Equipment procurement and reseller channels |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed for 2026 | Not confirmed | Organizer has not publicly published a 2026 attendance figure in the supplied source text | Attendance figure not publicly confirmed by the organizer |
| Historical professional visitors | 32,945 | Historical / prior-year evidence | Official event website, last cited edition | Useful benchmark only; not a confirmed 2026 forecast |
| Exhibitor count | 467 in last cited edition | Historical / prior-year evidence | Official event website, last cited edition | Current edition count not confirmed in supplied source text |
| International visitor share | 3,037 international visitors in last cited edition | Historical / prior-year evidence | Official event website, last cited edition | Confirms cross-border buying interest |
| Speaker count | Not publicly confirmed for 2026 | Not confirmed | Official site mentions ponencias but no current count in supplied text | Use agenda page for verification if needed |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Machinery & tools | Production efficiency, replacement equipment, automation | Factory demos, technical meetings, ROI discussions | Woodworking machinery, CNC, saws, routers, tools |
| Components & fittings | Hardware, hinges, slides, fasteners, accessories | Specification and channel-partner conversations | Furniture fittings, joinery hardware, fastening systems |
| Materials & surfaces | Panels, wood products, decorative surfaces, laminates | Sampling, product comparison, sustainability messaging | Boards, veneers, laminates, coatings, substrates |
| Interior design & contract projects | Project-ready solutions, lead times, aesthetic options | Specification-led meetings and project pipeline capture | Contract furniture, fit-out materials, turnkey packages |
| Innovation & Industry 4.0 | Digital production, traceability, productivity gains | Tech demos and efficiency-based sales conversations | Software, machine controls, data and automation tools |
| Sustainability | Low-impact materials, compliance, responsible sourcing | ESG, certifications, and supplier audits | Certified timber, recyclable materials, efficient machinery |
| International sourcing | Supplier diversification and export-ready partnerships | Buyer meetings, distributor recruitment, export outreach | Agency appointments, distributor programs, trade services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The fair is centered on procurement, production, specification, and contract-project decision-makers. |
| Decision-maker availability | High | Procurement, sourcing, operations, and design leaders are core attendees for this sector. |
| Data collection potential | High | Official site provides agendas, B2B meetings, exhibitor information, and editorial content for research. |
| Apollo targeting potential | Very High | Strong alignment across manufacturing, retail, construction, design, distribution, and import/export segments. |
| Geographic targeting potential | High | Excellent for Spain, Iberia, Mediterranean Europe, and export-oriented buyer lists. |
| Best outreach approach | Multi-touch email + LinkedIn + pre-event appointment setting | Use procurement, sourcing, and project-led messaging rather than broad brand-only outreach. |
| Overall lead quality | Very High | Strong B2B buyer density, clear category focus, and useful for list building and pipeline generation. |
| Best use case | Lead generation, exhibitor targeting, buyer profiling, and appointment setting | Suitable for attendee list sales, trade marketing, reseller prospecting, and contract sales. |
| Limitations / risks | Current-year buyer list not publicly confirmed | Some buyer-company examples are market-fit targets rather than officially confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Furniture; Machinery; Building Materials; Wholesale; Retail; Import & Export; Design; Logistics & Supply Chain; Business Supplies & Equipment | Focus on the most commercially relevant buyer and channel segments |
| Departments | Procurement; Sourcing; Operations; Supply Chain; Merchandising; Commercial; Product; Engineering; Facilities; Design | Capture decision-makers who influence supplier selection |
| Seniority | Director; VP; Head; Manager; Senior Manager; C-level where applicable | Prioritize buyers with budget authority and sourcing responsibility |
| Job titles | Chief Procurement Officer; Procurement Director; Procurement Manager; Strategic Sourcing Manager; Category Manager; Supply Chain Director; Operations Director; Plant Manager; Specification Manager; Interior Architect; Purchasing Manager | Directly aligned with the event’s buyer and specifier audience |
| Geography | Spain; Portugal; France; Italy; Germany; United Kingdom; Benelux; Mediterranean Europe; Latin America | Reflects the event’s international buyer mix and Valencia trade corridor |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,000+ | Covers both agile trade buyers and larger enterprise procurement teams |
| Keywords | woodworking, furniture, contract, fit-out, joinery, carpentry, interior design, manufacturing, sourcing, procurement, panels, fittings, machinery, tools | Improves relevance for event-based and category-based prospecting |
| Company type | Private companies; distributor networks; manufacturers; retailers; importers; contractor groups | Targets organizations most likely to buy or specify at trade fairs |
| Suggested revenue range | Mid-market to enterprise | Matches organizations with repeat purchasing and project budgets |
Suggested Apollo Search Logic: (procurement OR sourcing OR category OR buying OR merchandising OR specification OR interior design OR operations) AND (furniture OR construction OR machinery OR building materials OR wholesale OR retail OR import export) AND geography filters for Spain, Portugal, France, Italy, Germany, UK, and Benelux.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FIMMA + Maderalia Official Website | Official organizer / event website | Event identity, positioning, audience profile, venue reference, historical visitor/exhibitor metrics, B2B meetings, and sector scope | Very High |
| Feria Valencia | Venue / organizer website | Venue and city confirmation for Valencia, Spain | Very High |
| Official event news and agenda pages on the event site | Organizer news / agenda | Confirmed 2026 commercial themes including B2B meetings and international buyer program messaging | High |
| Official site “last edition” statistics | Historical event data | Prior-year visitor, exhibitor, and international participation benchmarks | High for historical context |
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Tell us your work email and our AI instantly builds a buyer list matched to FIMMA & MADERALIA - Int'l Fair for the Wood & Furniture Industry — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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