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About this event
FAME Week Africa
FAME Week Africa is designed to become a cornerstone business development platform for the film, arts, media, and entertainment industries, bringing together African creative ecosystems and global industry engagement under one umbrella. Hosted in partnership with the Host City of Cape Town, FAME Week Africa unites co-related events that focus on major creative economies—film, television, animation, music, fashion, and entertainment technology—creating a consolidated week for discovery, collaboration, and commercial momentum.
Dates and Location
- Market, Conference and Exhibition: 28 October 2026 – 30 October 2026
- Venue: CTICC 2
- City & Country: Cape Town, South Africa
- Opening Hours (as listed): Wed 09h00–18h00; Thu 09h00–18h00; Fri 09h00–17h00
What FAME Week Africa Includes
The event brings together multiple connected industry activations, ensuring attendees can move between business markets, conference sessions, showcases, exhibitions, and screenings. Across the week, FAME Week Africa features content sessions, music showcases, film screenings, exhibitions, and networking opportunities, supporting engagement across creative and technology-led sectors.
FAME Week Africa consists of the following events:
- MIP Africa – Africa's leading B2B market for film, television, digital content distribution, and co-production business in Sub-Saharan Africa.
- Muziki Africa – a music industry gathering where music professionals meet, learn, share, discuss, discover, and connect.
- African Fashion Forum – an industry forum celebrating African fashion and connecting it with film, TV, and music.
- FAME Shorts Film Festival – a film festival component included within the overall programming of the week.
Why Attend
FAME Week Africa positions Africa’s creative industries as active drivers of global conversation—moving from passion to structure, and from isolated wins to scalable creative businesses. The show is presented as a must-attend destination for both African and global creative professionals, supporting industry convergence across technology, film, television, animation, and music.
The future of Africa’s creative sector is framed around the need for bold storytelling, stronger intellectual property ownership, audience understanding, and business building that lasts—making FAME Week Africa relevant for professionals focused on growth, partnership, investment readiness, and cross-industry collaboration.
Industry Focus
FAME Week Africa aligns multiple creative and entertainment technology disciplines into one coordinated event experience. The programming is built around:
- Film and television business development
- Digital content distribution and co-production
- Music industry engagement and showcase-led networking
- Fashion industry connections with screen and audio media
- Entertainment technology and creative ecosystem convergence
Event Environment
With conference programme activity alongside market and exhibition components, FAME Week Africa is structured to support both learning and deal-making. Attendees can participate in content sessions, connect through networking opportunities, and experience curated displays and screenings—creating a practical environment for professional collaboration and visibility across the creative industries.
For more information, admissions, and official updates, refer to the event’s website: https://www.fameweekafrica.com/.
Data sheet
FAME WEEK Africa – Event Attendee & Buyer Profile Analysis
Event Date: 28 Oct 2026 - 1 Nov 2026
Location: CTICC 2, Cape Town, South Africa
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FAME WEEK Africa |
| Event Date | 28 Oct 2026 - 1 Nov 2026 |
| Event Status | Upcoming |
| Venue | CTICC 2 |
| City | Cape Town |
| State / Region | Western Cape |
| Country | South Africa |
| Organizer | Reed Exhibitions Africa / RX |
| Official Event Website | fameweekafrica.com |
| Event Type | Market, Conference and Exhibition |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Apparel & Clothing; IT & Technology; Business Services |
| Audience Reach | Global creative-industry reach with strong African focus |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; official site confirms event format and dates, but does not publish a verified attendance count in the provided source text. |
| Main Purpose of Event | Business development, networking, content market activity, screenings, showcases, and partnership-building across film, television, animation, music, fashion, and entertainment technology. |
About the Event
FAME WEEK Africa is a multi-event creative industries platform hosted in Cape Town and positioned as a business-development hub for Africa’s film, television, animation, music, fashion, and entertainment technology ecosystems. The official website describes it as a destination for African and global creative professionals, combining conferences, markets, screenings, exhibitions, showcases, and networking activity.
The event matters because it brings together creators, distributors, buyers, broadcasters, studios, service providers, and technology vendors in a single commercial environment. For B2B outreach, it is especially relevant for organizations seeking content acquisition, co-production, licensing, production services, creative technology, sponsorship, talent partnerships, and cross-sector brand collaborations.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Content acquisition and commissioning teams | Broadcasters, streamers, studios, distributors | Acquire rights, commission projects, greenlight content | Highly relevant for content sellers, producers, rights holders, and co-production partners |
| Procurement and sourcing teams | Media groups, production houses, event companies, fashion brands | Source services, equipment, production vendors, and technology | Relevant for vendors offering software, AV, production, logistics, and managed services |
| Broadcast and distribution executives | TV networks, streaming platforms, content aggregators | Buy, license, package, and distribute content | High-value audience for distributors, content libraries, localization, and rights-management vendors |
| Production and post-production buyers | Studios, production companies, VFX houses, post houses | Select tools, facilities, crew, editing, and pipeline services | Relevant for equipment suppliers, software vendors, and service providers |
| Music industry decision-makers | Labels, publishers, distributors, live music entities | Sign artists, buy rights, book talent, source platforms | Relevant for tech, rights, event, and promotion suppliers |
| Fashion buyers and brand partnerships teams | Fashion brands, retailers, media, agencies | Source talent, sponsorships, collaborations, and market access | Relevant for apparel, branding, retail, and marketing suppliers |
| Technology and innovation leaders | Media-tech firms, studios, broadcasters, agencies | Evaluate platforms, workflow tools, analytics, AI, and security | Strong fit for SaaS, cloud, production tech, and cybersecurity vendors |
| Government, film commission, and public-sector representatives | Film commissions, tourism bodies, cultural agencies | Support incentives, location promotion, and sector development | Relevant for public-sector service providers and destination marketing suppliers |
| Investors and financiers | VC, PE, impact investors, media financiers | Fund growth, IP, production slates, and scale-ups | Relevant for deal-making, startup services, and rights holders |
| Agencies and brand marketers | Advertising agencies, PR firms, media buyers, sponsors | Purchase media, sponsorships, talent, and campaign partnerships | Relevant for brand activation, media sales, and event sponsorship vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Cape Town-based creative businesses, agencies, broadcasters, and production teams | High | Strong local concentration due to venue and South Africa’s creative industry hub status |
| Host region | Western Cape creative sector, agencies, film support services | High | Accessible for day visitors, local exhibitors, and regional buyers |
| Nearby business hubs | Johannesburg, Pretoria, Durban, Gqeberha, Stellenbosch | Medium to High | National buyers and suppliers often travel for deal-making and market access |
| National reach | All major South African media, production, music, fashion, and tech markets | High | Event content and business model support national buyer participation |
| International reach | Africa-wide and selected global buyers, distributors, financiers, and collaborators | Medium to High | Especially relevant for co-production, content sales, and cross-border partnerships |
| Key trade corridors | South Africa to pan-African and global creative trade networks | Medium | Useful for content distribution, licensing, fashion sourcing, and technology partnerships |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is positioned as a continental creative-industry hub with international participation potential across content, music, fashion, and entertainment technology. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MultiChoice Group | Broadcaster / content buyer | Relevant for rights acquisition, content distribution, and media partnerships | multichoice.com | Head of Content Acquisition, Commissioning Editor, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Showmax | Streaming platform / buyer | High-value target for local and African content licensing, originals, and partnerships | showmax.com | Content Acquisition Lead, Acquisitions Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Netflix | Streaming platform / commissioning buyer | Relevant for content acquisition, co-productions, and creator partnerships | netflix.com | Content Strategy, Acquisition Executive, Production Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Amazon MGM Studios | Studio / buyer | Potential content acquisition and co-production decision-maker | amazonmgmstudios.com | Studio Business Affairs, Content Acquisition, Production Executive | Strong Market Fit, Attendance Not Confirmed |
| The Walt Disney Company Africa | Media / distribution buyer | Relevant for programming, licensing, localization, and marketing partnerships | thewaltdisneycompany.com | Programming Director, Acquisition Manager, Brand Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Paramount Global | Broadcaster / studio buyer | Potential buyer for content, rights, and production partnerships | paramount.com | Content Acquisitions, Distribution, Business Development | Strong Market Fit, Attendance Not Confirmed |
| SABC | Public broadcaster / buyer | Relevant for local content sourcing, commissioning, and public-interest programming | sabc.co.za | Commissioning Editor, Content Acquisitions, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| e.tv | Broadcaster / content buyer | Potential buyer for programming, rights, production services, and brand partnerships | etv.co.za | Head of Programming, Content Buyer, Business Development | Strong Market Fit, Attendance Not Confirmed |
| South African Film and Television Awards (SAFTA) | Industry body / stakeholder | Relevant for networking with decision-makers and industry leaders | safta.co.za | Executive Director, Partnerships, Sponsorship Lead | Strong Market Fit, Attendance Not Confirmed |
| Cape Town Film Commission | Film commission / public-sector buyer | Relevant for location services, production support, and international project attraction | capetownfilmcommission.co.za | Director, Production Liaison, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| MTN Group | Technology / sponsorship buyer | Potential brand partner and digital-tech sponsor for creative ecosystems | mtn.com | Sponsorship Manager, Partnerships Director, Digital Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Content Acquisition | Content / Programming | Senior | Owns buying decisions for content, rights, and distribution opportunities |
| 2 | Commissioning Editor | Programming | Mid to Senior | Selects projects, evaluates pitches, and shapes slate decisions |
| 3 | Director of Procurement | Procurement | Director | Sources event, media-tech, and production suppliers |
| 4 | Partnerships Director | Business Development / Partnerships | Director | Manages alliances, sponsorships, and commercial collaboration |
| 5 | Business Affairs Manager | Legal / Commercial | Mid to Senior | Handles rights, contracts, licensing, and deal structures |
| 6 | CTO / IT Director | Technology | Executive / Director | Evaluates digital tools, workflow software, cloud, AI, and security |
| 7 | Operations Director | Operations | Director | Responsible for event logistics, production workflows, and delivery performance |
| 8 | Head of Sponsorship | Marketing / Partnerships | Senior | Purchases event visibility and brand partnership opportunities |
| 9 | Category Manager | Merchandising / Procurement | Mid to Senior | Relevant for fashion, consumer brands, and licensing decisions |
| 10 | Production Manager | Production | Mid | Sources crews, equipment, and workflow vendors |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Core industry for film, TV, music, and live entertainment buyers | Content, partnerships, sponsorship, production services |
| 2 | Media Production | Strong fit for film, television, and post-production stakeholders | Equipment, workflow, studios, software |
| 3 | Broadcast Media | Relevant to broadcasters and content distributors | Programming, acquisition, ad sales, tech |
| 4 | Motion Pictures & Film | Matches the film market and screening agenda | Distribution, co-production, financing |
| 5 | Telecommunications | Useful for connectivity, streaming, and digital media distribution | Platforms, sponsorship, audience tech |
| 6 | Information Technology & Services | Relevant for entertainment tech and digital workflows | Cloud, software, analytics, cybersecurity |
| 7 | Computer Software | Direct fit for production, content, and audience management tools | SaaS sales to media buyers |
| 8 | Marketing & Advertising | Brand, sponsorship, and campaign decision-makers attend creative events | Brand activations, partnerships, media buys |
| 9 | Apparel & Fashion | Relevant to the African Fashion Forum and brand collaborations | Retail, sourcing, collaborations, licensing |
| 10 | Retail | Potential buyers for fashion and consumer brand partnerships | Category buying, sponsorship, brand deals |
| 11 | Events Services | Supports exhibition, showcase, and conference delivery | AV, staging, logistics, registration tech |
| 12 | Government Administration | Relevant for film commissions, cultural agencies, and public support bodies | Public-sector partnerships and grants |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unverified | Official website content provided by organizer | No verified attendance number in supplied source text |
| Exhibitor count | Not publicly confirmed | Unverified | Official website content provided by organizer | Exhibit option confirmed, but no count published in source text |
| Buyer count | Not publicly confirmed | Unverified | Official website content provided by organizer | Market-oriented event, but buyer-specific count not disclosed |
| Speaker count | Not publicly confirmed | Unverified | Official website navigation references speakers | No speaker total found in supplied text |
| Sponsor count | Not publicly confirmed | Unverified | Official website content provided by organizer | No sponsor tally in supplied text |
| Historical attendance | Not provided in the supplied official text | Historical / prior-year evidence unavailable in provided source text | Official website content provided by organizer | Use direct organizer confirmation before building outreach assumptions |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Content licensing | Rights, distribution, and content acquisition | Meet buyers seeking catalogues, formats, and local stories | Content libraries, rights management, distribution services |
| Co-production | Partners, financing, and international reach | Target producers, distributors, and financiers | Production partnerships, legal, financing support |
| Entertainment technology | Workflow efficiency, cloud, AI, and security | Engage tech leaders and innovation teams | SaaS, cloud, analytics, cybersecurity, AI tools |
| Music business development | Distribution, rights, promotion, and booking | Connect with labels, managers, and platforms | Music tech, rights, marketing, ticketing |
| Fashion and brand collaboration | Visibility, product placement, and retail access | Reach fashion buyers and brand partnership teams | Apparel, branding, merchandising, retail tech |
| Public-sector support | Industry growth, incentives, and global promotion | Engage film commissions and cultural agencies | Consulting, destination marketing, policy services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts content buyers, broadcasters, studios, brands, and creative decision-makers. |
| Decision-maker availability | High | The format is market-led and conference-based, which usually brings senior commercial stakeholders. |
| Data collection potential | Medium | Useful for relationship-building and list creation, but the supplied source text does not confirm attendee volumes or named lists. |
| Apollo targeting potential | Very High | Strong fit for entertainment, media, tech, marketing, and procurement-based Apollo filters. |
| Geographic targeting potential | High | Cape Town plus South Africa-wide and pan-African targeting is practical. |
| Best outreach approach | High-touch account-based outreach | Focus on content, partnerships, and procurement leads with tailored value propositions by segment. |
| Overall lead quality | High | Strong commercial fit for creative-sector vendors, B2B agencies, media-tech suppliers, and rights-based businesses. |
| Best use case | Lead generation and buyer profiling | Well suited for attendee list sales, pre-event prospecting, exhibitor targeting, and partnership outreach. |
| Limitations / risks | No confirmed attendance list in provided source text | Prospecting should distinguish between likely buyers and officially confirmed participants. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment; Media Production; Broadcast Media; Motion Pictures & Film; Marketing & Advertising; Information Technology & Services; Computer Software; Telecommunications; Apparel & Fashion; Retail; Events Services; Government Administration | Prioritize organizations most likely to buy content, services, sponsorships, or technology |
| Departments | Content, Programming, Procurement, Business Development, Partnerships, Marketing, Technology, Operations, Legal/Business Affairs | Reach both commercial buyers and operational decision-makers |
| Seniority | Manager, Director, VP, CXO, Owner, Head | Focus on budget holders and deal owners |
| Job titles | Head of Content Acquisition, Commissioning Editor, Content Director, Partnerships Director, Procurement Manager, Business Development Director, Sponsorship Manager, CTO, IT Director, Production Manager | Target event-relevant buying roles with clear commercial intent |
| Geography | South Africa; Cape Town; Western Cape; Johannesburg; Gauteng; Africa; EMEA; global media hubs | Capture local, national, and international buyers attending or sponsoring the event |
| Employee size | 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5000+ | Cover startups, agencies, production firms, and enterprise media groups |
| Keywords | content acquisition, commissioning, co-production, rights, licensing, broadcasting, streaming, production, post-production, entertainment technology, sponsorship, partnerships, fashion, creative industries | Improve precision for event-aligned outreach |
| Company type | Public companies, private companies, agencies, broadcasters, studios, distributors, government bodies | Match the event’s mix of commercial and public-sector stakeholders |
Suggested Apollo Search Logic: (industry:Entertainment OR industry:Broadcast Media OR industry:Media Production OR industry:Motion Pictures & Film OR industry:Information Technology & Services OR industry:Marketing & Advertising) AND (title contains "Head of Content" OR "Content Acquisition" OR "Procurement" OR "Partnerships" OR "Business Development" OR "Programming" OR "Commissioning" OR "Sponsorship") AND (location:South Africa OR location:Cape Town OR location:Africa).
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FAME WEEK Africa official website | Official organizer website | Event name, dates, venue, city, country, organizer identity, event format, sector focus, and event structure | High |
| FAME WEEK Africa event navigation and agenda references | Official agenda / site sections | Presence of speakers, conference programme, exhibition, registration, and related creative-industry sub-events | High |
| RX / Reed Exhibitions corporate website | Organizer corporate website | Organizer relationship and brand ownership context | High |
| CTICC official website | Venue website | Venue identity and Cape Town event location confirmation | High |
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