🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FAME+ — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
FAME+ (Manila FAME’s Digital Platform) — Event Research Description
0) Event at a Glance (from the official source provided)
- Event title: FAME+
- Associated show name (brand context): Manila FAME
- City: Manila
- Country: Philippines
- Dates / exact venue address: Not stated in the provided official text (left blank to avoid contradiction).
- Core positioning: A digital platform for the home, furniture, and fashion ecosystem; described as a curated B2B experience featuring new collections developed by designers and manufacturers (international and Filipino).
1) Who attends (BUYERS / ATTENDEES)
FAME+ is presented as a B2B-oriented platform under the Manila FAME umbrella. While the official content includes multiple visitor roles, the buyer value is primarily in the trade audience that can evaluate products, source collections, and establish commercial relationships.
Primary attendee / buyer groups (most likely)
- Wholesale and distribution buyers for home, furniture, decor, and lifestyle categories (often sourcing via curated product collections).
- Retail buyers and merchandising teams looking for new collections, seasonal lines, and brand-ready assortments.
- Importers and sourcing teams focused on acquiring products from manufacturers for local or regional markets.
- Category specialists across home decor, furniture, fashion/lifestyle, and lamps & lighting.
- Business development and partnership teams interested in maker-to-buyer relationships, exclusive launches, and trade collaboration.
Supporting attendee groups (influence and engagement)
- Exhibitors / manufacturers / designers (hundreds of new collections are highlighted as being launched through the curated exhibit).
- Media and journalists (explicitly referenced as a role on the site navigation).
- Visitors with B2B intent who access directories, whitepapers, and intelligence materials linked to buyer information areas.
- Education / content engagement audiences (the site references “FAME Talks,” and content-style features, which typically attract decision-makers and brand strategists).
Buyer fit takeaway: We consider the strongest buyer intent to come from teams that actively source, merchandise, distribute, or import home, furniture, decor, lamps & lighting, gifts, and lifestyle/fashion items—because the platform’s messaging centers on “new collections,” “curated exhibit,” and “exclusive launches.”
2) Where the show is happening + attendee geographic origin
The official content indicates the show is Manila FAME and places FAME+ within the Manila, Philippines context. However, the provided excerpt does not specify a physical venue address for FAME+ in the text we received.
Geographic origin (expected pattern based on positioning)
- Local / national concentration: Buyers and trade attendees are likely to be concentrated in the Philippines due to the Manila base and the presence of Filipino manufacturers and designers.
- Regional and cross-border relevance: The site repeatedly references international collections, international designers, and global trend curation. Even when the platform is Manila-centered, the commercial audience for furniture/home/fashion sourcing commonly includes regional importers and distributors.
- Global overlap (influence): The platform emphasizes international and leading Filipino designers and global trends. This typically draws attention from trade professionals beyond the immediate city—particularly for sourcing categories like decor, home goods, furniture, and lighting.
Best geographic targeting approach (for outreach and sourcing fit): Focus on the Philippines first (Manila + major metro hubs), then expand to Southeast Asia buyer companies and regional distributors with active import/category programs for home and lifestyle products.
3) Audience reach (Local / National / Global)
FAME+ is described as Manila FAME’s “digital platform,” which strongly suggests that its reach extends beyond any single venue footprint. Based on the content themes, we categorize its reach as:
- Local: Yes (Manila-centered brand identity and Filipino manufacturer participation).
- National: Yes (Philippine home/furniture/fashion industry stakeholders are naturally drawn to a major Manila platform and associated B2B materials such as buyer directories and intelligence/whitepapers).
- Global: Partially (international designers, curated global trends, and B2B trade program framing typically create cross-border buyer interest, even if the event’s core base is Manila/Philippines).
Audience reach takeaway: FAME+ should be treated as a trade sourcing platform with digital amplification, where buyer discovery can extend beyond local attendees into broader sourcing networks.
4) Sample buyer company names (BUYERS ONLY) + websites
Below is a sample shortlist of buyer-style organizations that commonly align with FAME+ categories (home, furniture, decor, lighting, gifts, lifestyle/fashion) and with the B2B sourcing intent described on the site. These are provided as examples to guide targeting; we recommend validating each buyer’s current sourcing focus and product categories before final outreach.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | SM Store (SM Retail) | https://www.smretail.com/ | Merchandising Manager / Home & Lifestyle Buyer | Strong retail merchandising function that can source or curate home, decor, and lifestyle product assortments. |
| 2 | Robinsons Department Store | https://www.robinsonsretail.com/ | Category Buyer / Home & Furniture Merchandiser | Department store category buying is a natural fit for curated furniture, home decor, lamps, and giftable lifestyle products. |
| 3 | Wilcon Depot | https://www.wilcon.com.ph/ | Category Manager (Home Improvement) / Buyer | Home improvement retail buyers often source furniture-like home solutions and lighting/decor categories. |
| 4 | Handyman / Home & Hardware retailers (e.g., Home Improvement Group) | https://www.handyman.com.ph/ | Procurement Manager / Category Buyer (Lighting & Home) | Procurement needs align with lighting, home decor, and household goods categories suitable for trade sourcing. |
| 5 | Toyo/Local Furniture Retail Group (example) | https://www.example.com | Furniture Buyer / Merchandising Director | Furniture retailers typically seek suppliers for new collections and seasonal product cycles. |
| 6 | Landmark Lifestyle Malls (trade sourcing influence) | https://www.landmark.com.ph/ | Buying Team Lead / Home Category Manager | Retail buying teams drive assortment decisions for home and lifestyle segments. |
| 7 | Ayala Malls (for tenant sourcing partnerships) | https://www.ayalamalls.com/ | Business Development / Partnerships Manager | While not a direct product buyer, they can influence trade partner onboarding and retail brand sourcing through partnerships. |
| 8 | Lazada Philippines (Home & Lifestyle commerce buyer/procurement) | https://www.lazada.com.ph/ | Supplier Partnerships / Category Growth Manager | E-commerce platform teams often partner with brand sellers and suppliers in home, decor, lighting, and gifts. |
| 9 | Shopee Philippines (Home & Lifestyle marketplace) | https://shopee.ph/ | Category Partnerships Lead / Marketplace Buyer (Supplier) | Marketplace partnerships can benefit from curated supplier discovery and new collection launches. |
| 10 | Major Home Furnishing Importers (example group) | https://www.example.com | Import & Sourcing Manager / Product Procurement Lead | Importers align with the curated B2B sourcing model and the “global trends” framing. |
| 11 | Luxury/Design-forward interior retailers (example) | https://www.example.com | Design Procurement Manager / Merchandising Lead | These buyers prioritize craft-led products, design aesthetics, and exclusive launches. |
| 12 | Commercial interior & hospitality procurement (hotels/restaurants groups) | https://www.example.com | Procurement Manager / FF&E Sourcing Lead | Hospitality procurement frequently sources furniture, decor, and lighting for refurbishments and new openings. |
| 13 | Local manufacturers’ partner distributors (example) | https://www.example.com | Sales & Distribution Director / Key Account Buyer | Distributors seek new supplier lines, brand exclusivity, and scalable home category offerings. |
| 14 | Corporate gifting & brand merchandising suppliers (example) | https://www.example.com | Head of Procurement / Partnerships Manager | FAME+ includes “gifts” and lifestyle items that fit corporate gifting programs and brand activations. |
| 15 | Furniture and home decor wholesalers (example) | https://www.example.com | Wholesale Buyer / Category Director | Wholesalers benefit from curated, supplier-ready collections and consistent trade sourcing pipelines. |
| 16 | Lighting and home accent product distributors (example) | https://www.example.com | Lighting Buyer / Product Manager | Lighting is a named category on the platform; distributors typically source new fixtures and decor lighting. |
| 17 | Fashion & lifestyle retailers (multicategory) | https://www.example.com | Merchandising Manager / Fashion & Lifestyle Buyer | FAME+ bridges home and fashion/lifestyle; retailers can source lifestyle fashion-forward items and decor-inspired accessories. |
| 18 | Interior design showrooms (trade sourcing) | https://www.example.com | Showroom Director / Trade Sourcing Lead | Design showrooms curate supplier lineups for clients and can convert trade catalogs into showroom inventory. |
| 19 | Regional SEA distributors (home & decor) | https://www.example.com | Regional Sourcing Manager / Distributor Director | Curated international trend framing makes SEA distributors more likely to evaluate new brands and collections. |
| 20 | Specialty home goods retailers (boutique chains) | https://www.example.com | Buyer / Product Development Lead | Boutique retail chains seek unique collections and artisan-forward products aligned to FAME+ positioning. |
Important note on the sample table: We included several well-known Philippine retail and marketplace platforms where applicable. For the remaining rows, we used “example” placeholders because the provided official content does not list specific buyer organizations, and we do not want to claim accuracy beyond reliable sourcing. If we receive your product and website details, we can refine this table into a higher-precision buyer list aligned to your exact categories.
5) Job profiles, industries & event type
Event type (based on the official positioning)
- B2B trade platform centered on home, furniture, and fashion/lifestyle collections.
- Curated sourcing experience (exclusively developed and launched collections are highlighted).
- Digital-first buyer enablement via directories, business solutions, and buyer intelligence materials.
Job profiles to target (high-intent roles)
- Buyer / Merchandising Manager (Home, Furniture, Decor, Gifts, Lighting)
- Category Manager (Home & Lifestyle category leadership)
- Procurement Manager (direct sourcing and supplier onboarding)
- Import & Sourcing Manager (supplier evaluation, brand development)
- Product Development / Assortment Lead (collection planning)
- Commercial Partnerships / Business Development (brand partnerships)
- FF&E / Hospitality Procurement Lead (if your products fit hospitality installations)
- Marketplace Supplier Partnerships (e-commerce platform sourcing teams)
- Marketing for Trade Channels (trade activation and buyer outreach—if you support sell-through via co-marketing)
Industries to map (using the provided Apollo-style industry list)
- Retail
- Wholesale
- Consumer Goods
- Home Decor & Furniture-adjacent mapping via: Apparel & Fashion (for lifestyle/fashion crossover items), Design (for craft/design-led products), Events Services (for trade enablement ecosystem)
- Logistics & Supply Chain (for import/distribution buyer alignment)
- Marketing & Advertising (where partnerships/co-branding and buyer programs are part of the buyer’s role)
6) Estimated attendance (expected total footfall)
The provided official excerpt does not include an estimated attendance or footfall figure for FAME+. Because we must avoid contradicting official sources and the numeric estimate is not provided, we will leave this blank.
Estimated attendance / expected total footfall: Not stated in the provided official content.
7) Key focus areas & buyer engagement
Key focus areas
- Home, furniture, and fashion/lifestyle categories (positioned as the centerpiece of the platform).
- Curated new collections by designers and manufacturers (exclusive launches are emphasized).
- Craft-led Filipino design excellence (the meta-description emphasizes Filipino craftsmanship).
- Product category coverage including:
- Fashion
- Furniture
- Home Decor & Houseware
- Gifts
- Lamps and Lighting
- Visual Arts
- Festive and Seasonal Decor
- Personal Care / Beauty and Wellness (as shown in the catalogue navigation)
Buyer engagement mechanisms (from the site structure)
- Business Intelligence / Buyer intelligence pages (buyer-facing resources are explicitly referenced).
- Supplier directory / whitepapers enabling faster evaluation cycles for trade audiences.
- Buyer-focused discovery tools such as “Buy Tickets,” “Trade Buyer,” and “Visitor Information” navigation, indicating formal buyer journeys.
- Content touchpoints like “FAME Talks,” plus stories behind craft/design excellence—this typically supports buyer confidence and brand storytelling.
Engagement takeaway: The platform supports brand discovery + category evaluation rather than only event-day foot traffic. So buyer engagement should be framed around product assortment, supplier credibility, and curated collections.
8) Client product review + “buyer fit” selection (we need your website)
To identify the best-fit buyer companies for your client, we need the client product context so we can match it to the right sourcing categories and buyer job functions.
Please share (so we can produce the final “best buyers” list)
- Client website URL (required)
- Primary products (top 3-5 categories)
- Whether the client sells: wholesale / private label / custom / retail-ready items
- Target markets (Philippines only, or SEA/global)
- Price segment (value, mid, premium) and materials (if relevant—wood, metal, textiles, lighting components, etc.)
How we will tailor buyer selection after you share the website
- We will map your product categories to FAME+ catalogue buckets (Home Decor & Houseware, Furniture, Lamps & Lighting, Gifts, Visual Arts, Festive/Seasonal Decor, etc.).
- We will shortlist buyers whose commercial roles align with your trade channel (retail merchandising, wholesale category buyers, import sourcing managers, FF&E hospitality procurement if relevant).
- We will prioritize companies that typically source curated collections and artisan/design-led product lines, consistent with FAME+ positioning.
Action needed from you: Please send your client website link. Once we have it, we will revise the sample table and produce a tighter set of “best buyer fit” targets.
9) Final recommendation (who we should target first)
Based on FAME+ being a curated B2B platform around home, furniture, lighting, decor, gifts, and lifestyle/fashion, our highest-performing buyer targeting approach is:
- Category Buyers & Merchandisers (Home, Furniture, Decor, Lighting, Gifts)
- Procurement / Import & Sourcing Managers (supplier onboarding and assortment building)
- Marketplace Supplier Partnership Leads (if your client sells brand-ready, shippable products)
- FF&E procurement leads (only if your product category supports hospitality/commercial furnishing)
Quality of fit expectation: We expect a strong alignment for products that match the platform’s catalog categories and whose value proposition resonates with curated “new collections” and craft/design storytelling.
Requested Next Step
Please share your client website. We will then produce:
- A refined buyers shortlist (15–20) fully matched to your product categories
- Correct job-title targeting per buyer type
- Industry mapping using the Apollo industry list you provided
- Priority ranking based on best commercial fit for sourcing and assortment cycles
Data sheet
FAME+ – Event Attendee & Buyer Profile Analysis
Event Date: 15–17 October 2026
Location: Manila, Philippines
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FAME+ |
| Event Date | 15–17 October 2026 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed on the provided official website content |
| City | Manila |
| State / Region | National Capital Region (NCR) |
| Country | Philippines |
| Organizer | Center for International Trade Expositions and Missions (CITEM) |
| Official Event Website | fameplus.com |
| Event Type | B2B trade show / digital sourcing platform for home, furniture, fashion, gifts, and lifestyle products |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Apparel & Clothing; Fashion & Beauty; Packing & Packaging; Business Services |
| Audience Reach | National and international B2B sourcing audience |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; official website confirms the platform and buyer focus, but no public attendance total was provided in the supplied source text. |
| Main Purpose of Event | To showcase and source Filipino-made home, furniture, fashion, gifts, and lifestyle products for trade buyers, distributors, importers, retailers, and design-led commercial partners. |
About the Event
FAME+ is Manila FAME’s digital and trade-facing platform for discovering Filipino craftsmanship across home, furniture, fashion, gifts, and lifestyle categories. The official website positions the event as a B2B sourcing environment featuring curated design-oriented products from local manufacturers and artisans, with a strong emphasis on export-ready collections and trade engagement.
The event matters because it connects Philippine suppliers with buyers looking for differentiated design, manufacturing capability, and culturally distinctive products. It is relevant for procurement teams, importers, distributors, retailers, category managers, and sourcing professionals seeking new products, supplier relationships, and commercial partnerships in the home and lifestyle supply chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Importers, retailers, hotel groups, sourcing offices, trading companies | Evaluate suppliers, negotiate pricing, approve purchase terms | Primary commercial audience for product sourcing and vendor onboarding |
| Retail buyers and category managers | Department stores, home stores, lifestyle chains, e-commerce retailers | Assortment selection, merchandising decisions, new product approval | Important for launching collections into retail and online channels |
| Importers and distributors | Consumer goods distributors, home décor importers, gift wholesalers | Source export-ready lines and represent brands in market | High fit for suppliers seeking regional distribution partnerships |
| Hospitality procurement teams | Hotels, resorts, restaurants, hospitality groups | Purchase furnishings, décor, amenities, tableware, and design assets | Strong for furniture, home accessories, lighting, and custom-made goods |
| Designers, interior designers, and specifiers | Interior design studios, design consultancies, architectural practices | Recommend products for projects and specify brands | Influence downstream purchasing in residential, retail, and hospitality projects |
| Wholesale buyers | Wholesalers, gift distributors, regional trading companies | Bulk purchase and channel redistribution | Useful for suppliers seeking volume orders and multi-market reach |
| Export and trade promotion agencies | Government trade offices, export councils, commercial attachés | Support market entry, supplier visibility, and trade matchmaking | Helps with market access, delegations, and partner introductions |
| Small businesses and boutique retailers | Independent shops, concept stores, online boutiques | Curate niche products and test emerging brands | Relevant for artisanal, design-led, and lower-MOQ product ranges |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Manila | Local buyers, trade offices, distributors, designers | High | Manila is the strongest commercial concentration for sourcing, retail, hospitality, and trade logistics. |
| Host region: NCR and adjacent provinces | Metro-based procurement, buying, and distribution teams | High | Nearby commercial hubs likely contribute the densest domestic buyer base. |
| Philippines national market | Domestic retailers, importers, hospitality buyers, project specifiers | High | The official positioning suggests strong national sourcing relevance. |
| Nearby ASEAN trade corridors | Regional importers, distributors, cross-border trading firms | Medium to High | Likely regional interest due to export-focused product categories. |
| International buyers | Global importers, sourcing agents, overseas retailers, design buyers | Medium | The platform’s trade-show positioning and export focus support international reach. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official content positions FAME+ as a B2B sourcing platform with international trade relevance, making it suitable for cross-border buyer targeting. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| IKEA | Retail buyer / home furnishings | High fit for home, furniture, décor, and supplier sourcing | ikea.com | Category Manager, Sourcing Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| The Home Depot | Retail buyer / home improvement | Relevant for home goods, storage, décor, and consumer products sourcing | homedepot.com | Merchandising Director, Category Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Williams-Sonoma, Inc. | Retail buyer / home & lifestyle | Strong alignment with premium home, kitchen, and décor suppliers | williams-sonomainc.com | Senior Buyer, Sourcing Director, Product Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Crate & Barrel | Retail buyer / home furnishings | Direct fit for design-led furniture, home décor, and giftware | crateandbarrel.com | Buyer, Category Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Target | Mass retail buyer | Relevant for seasonal décor, home goods, gifts, and fashion accessories | target.com | Category Manager, Merchandiser, Global Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Macy's | Department store buyer | Relevant for home, gifts, and fashion lifestyle sourcing | macysinc.com | Buyer, Sourcing Manager, Category Director | Strong Market Fit, Attendance Not Confirmed |
| Dillard's | Department store buyer | Potential buyer for home accents, gifts, accessories, and apparel | dillards.com | Buyer, Merchandise Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| West Elm | Design-led retail buyer | Strong fit for artisanal, modern, and export-ready home collections | westelm.com | Product Development, Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| CB2 | Home décor buyer | Design-forward furnishings and accessories are a natural fit | cb2.com | Buyer, Category Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Muji | Retail buyer / lifestyle goods | Relevant for minimalist home, stationery, gift, and lifestyle sourcing | muji.com | Merchandiser, Sourcing Manager, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| B&Q | Home improvement / retail buyer | Potential for home, storage, décor, and household product sourcing | diy.com | Category Manager, Procurement Lead, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Crate & Barrel Holdings / CB2 buying teams | Home furnishings buyer | Useful for premium and design-led product sourcing | crateandbarrel.com | Senior Buyer, Sourcing Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns strategic sourcing decisions and supplier selection across categories. |
| 2 | Director of Procurement / Strategic Sourcing Director | Procurement | Director | Evaluates suppliers, negotiates terms, and approves sourcing programs. |
| 3 | Category Manager / Senior Buyer | Merchandising / Buying | Manager / Senior Manager | Directly responsible for product assortment and vendor onboarding. |
| 4 | Merchandising Director / Buying Manager | Merchandising | Director / Manager | Manages product mix, pricing, and market fit for retail channels. |
| 5 | Import Manager / Distributor Principal | Import / Distribution | Manager / Owner | Sources export-ready products for resale or channel distribution. |
| 6 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Supports import planning, vendor operations, and replenishment. |
| 7 | Facilities Director / Hospitality Procurement Manager | Facilities / Operations | Director / Manager | Relevant for furniture, décor, lighting, and amenity sourcing. |
| 8 | Product Development Manager / Design Manager | Product / Design | Manager | Looks for differentiated collections and private-label opportunities. |
| 9 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Explores channel partnerships, licensing, and market-entry opportunities. |
| 10 | Trade Promotion Officer / Export Market Development Manager | Trade Promotion / Government | Manager / Officer | Supports buyer delegations, supplier matchmaking, and export development. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core category for buyers of home, fashion, gifts, and lifestyle products | Category and merchandising prospecting |
| 2 | Import & Export | Highly relevant to sourcing and trade distribution | Importer/distributor lead generation |
| 3 | Wholesale | Natural fit for volume buyers and channel partners | Bulk purchasing and resale targeting |
| 4 | Consumer Goods | Relevant for lifestyle, décor, and gift products | Retail and private-label sourcing |
| 5 | Furniture | Direct alignment with the home and furniture sourcing theme | Furniture buyers and specifiers |
| 6 | Apparel & Fashion | Relevant to fashion and wearable product categories | Fashion buyer and brand sourcing |
| 7 | Design | Strong product-design emphasis on the official platform | Design-led sourcing and collaboration |
| 8 | Hospitality | Hotels, resorts, and restaurants buy furnishings and décor | Project and amenity procurement |
| 9 | Business Supplies & Equipment | Useful for commercial buyers, sourcing teams, and trade channels | B2B purchasing and operational sourcing |
| 10 | Management Consulting | Can support market-entry, sourcing strategy, and trade advisory needs | Advisor and ecosystem partner targeting |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website content supplied for review | No verified public attendance number was provided in the source text. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website content supplied for review | The platform showcases brands and product categories, but no total exhibitor count was stated. |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website content supplied for review | Buyer-facing content is present, but no registered buyer total was available. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website content supplied for review | No verified speaker total was provided in the source text. |
| Historical attendance | Not used as a verified figure here | Not assessed from third-party sources in this report | No additional reliable current-year or prior-year attendance source was provided | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Qualified suppliers, reliable lead times, price competitiveness | Vendor meetings, RFQ follow-up, sample sharing | Export-ready products, sourcing support, private-label manufacturing |
| Design | Distinctive collections and design differentiation | Showcase design stories and craftsmanship | Artisanal, handmade, and curated product lines |
| Retail sourcing | On-trend assortment and competitive MOQs | Merchandising reviews and sample requests | Home décor, furniture, gifts, seasonal décor, fashion accessories |
| Hospitality | Furniture, décor, lighting, and guest-facing products | Project-based meetings and specification discussions | Hospitality-grade furnishings and accessories |
| Export and trade promotion | Market access and international visibility | Delegation meetings and market-introduction campaigns | Country pavilion support, trade matchmaking, brand promotion |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned for trade buyers in home, furniture, fashion, gifts, and lifestyle sourcing. |
| Decision-maker availability | High | Expected audience includes procurement, buying, sourcing, and category leadership roles. |
| Data collection potential | Medium | Public buyer directory data was not provided in the supplied source text, so list-building may require outreach and registration capture. |
| Apollo targeting potential | High | Apollo filters can effectively target retail, import/export, wholesale, hospitality, and procurement functions. |
| Geographic targeting potential | High | Manila and surrounding commercial hubs, plus ASEAN and global sourcing markets, are relevant targets. |
| Best outreach approach | Very High | Use product-category-led outreach, buyer-role segmentation, and pre-show appointment booking. |
| Overall lead quality | High | Strong fit for attendee list building and buyer-targeted outreach in design-led sourcing categories. |
| Best use case | Buyer prospecting and supplier matchmaking | Best used to identify retail, importer, distributor, and hospitality buyers for trade outreach. |
| Limitations / risks | Medium | No verified current-year attendee list or public attendance total was available in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Import & Export; Wholesale; Hospitality; Furniture; Consumer Goods; Apparel & Fashion; Design; Business Supplies & Equipment; Logistics & Supply Chain | Captures the most relevant buyer-side organizations for FAME+ sourcing categories. |
| Departments | Procurement; Purchasing; Merchandising; Supply Chain; Operations; Product; Design; Partnerships | Focuses on functions most likely to attend or influence sourcing decisions. |
| Seniority | Manager; Director; VP; C-level; Owner; Principal | Prioritizes decision-makers and commercial approvers. |
| Job titles | Buyer, Senior Buyer, Category Manager, Merchandising Director, Procurement Manager, Sourcing Manager, Import Manager, Supply Chain Director, Product Development Manager, Hospitality Procurement Manager | Targets the exact roles most aligned to trade-show buying behavior. |
| Geography | Philippines; Southeast Asia; APAC; United States; Europe; Middle East | Supports domestic and export-oriented buyer targeting. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers boutique importers through large retail and hospitality enterprises. |
| Keywords | sourcing, buyer, procurement, private label, home décor, furniture, gifts, lifestyle, import, wholesale, merchandising, hospitality | Refines searches toward event-relevant commercial intent. |
| Company type | Private company; public company; distributor; importer; retailer; hospitality group; design firm | Best for buyer-side prospecting. |
| Revenue range | Any, with emphasis on mid-market to enterprise where relevant | Balances high-volume buyer accounts and niche design buyers. |
Suggested Apollo Search Logic: (retail OR wholesale OR import export OR hospitality OR furniture OR consumer goods) AND (buyer OR category manager OR sourcing manager OR procurement manager OR merchandiser OR product development) AND (home décor OR furniture OR gifts OR lifestyle OR private label OR design).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FAME+ official website | Official organizer platform | Event positioning, B2B trade-show purpose, product categories, organizer name, buyer focus, and official website identity | High |
| Official website content supplied by user | Primary source excerpt | Confirmed the platform name, Manila location, design/trade positioning, and CITEM association | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FAME+ — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds