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About this event
Expo Peças (Feira de Negócios, Tecnologias e Peças Automotivas)
A Expo Peças é apresentada como a maior feira de negócios, tecnologias e peças automotivas do Centro-Oeste. O evento é sediado em Goiânia-GO desde sua primeira edição, em 2015.
Proposta do evento
A proposta da Expo Peças é criar conexão direta entre as indústrias do setor de reparação automotiva e os profissionais que atuam na ponta da operação. O evento busca reunir em um mesmo ambiente um público composto por mecânicos, reparadores, eletricistas, instaladores, engenheiros mecânicos, lojistas de peças e acessórios, vendedores, distribuidores e estudantes do segmento automotivo, promovendo network e interações voltadas à geração de oportunidades.
Objetivo principal: negócios e atualização técnica
Além da conexão comercial, a Expo Peças destaca a promoção de conhecimento por meio de demonstrações de produtos inovadores e lançamentos do setor. Dessa forma, o evento funciona como um espaço de atualização para o ecossistema de reparação automotiva, com foco tanto em visibilidade para marcas quanto em qualificação do mercado.
Parcerias e apoio
Desde as edições iniciais, a Expo Peças informa contar com parcerias e apoio do SENAI, SEBRAE e do Sindirepa – GO. Segundo a descrição oficial, esses apoios contribuem para que os reparadores desenvolvam ainda mais seus negócios, oferecendo conhecimento e apoio direto no contexto das empresas.
Quem participa (visão do público-alvo do evento)
Com base na descrição do site, o evento se orienta a aproximar:
- Indústrias do setor de reparação automotiva
- Profissionais e empresas da oficina: mecânicos, reparadores, eletricistas e instaladores
- Tomadores e influenciadores de compras: lojistas de peças e acessórios, vendedores e distribuidores
- Atuação técnica e engenharia: engenheiros mecânicos
- Formação e pipeline de talentos: estudantes do segmento automotivo
Onde acontece
O evento é sediado em Goiânia – GO (Brasil). O site oficial fornecido não indica, neste trecho, o nome do local/venue específico; por isso, essa informação não é detalhada aqui.
Contexto e posicionamento
A Expo Peças é descrita também com foco em atender diferentes frentes do mercado automotivo, incluindo o espaço para a linha pesada, conectando marcas voltadas ao transporte e à reparação automotiva para apresentação de soluções, fortalecimento do setor e geração de negócios.
Data sheet
Expo Peças – Event Attendee & Buyer Profile Analysis
Event Date: 10 September 2026 to 12 September 2026
Location: Goiânia Convention Center, Goiânia, Goiás, Brazil
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Event Name | Expo Peças |
| Event Date | 10 September 2026 to 12 September 2026 |
| Event Status | Upcoming |
| Venue | Goiânia Convention Center |
| City | Goiânia |
| State / Region | Goiás |
| Country | Brazil |
| Organizer | Expo Peças organization / official event team |
| Official Event Website | expopecas.com.br |
| Event Type | Trade show / business fair / automotive aftermarket exhibition |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Industrial Engineering; Business Services; Logistics & Transportation |
| Audience Reach | Regional with national buyer relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official website confirms the event focus, edition count, and audience profile, but does not publish a verified current-year attendance number. |
| Main Purpose of Event | Business generation, product showcase, technical updating, networking, and aftermarket sourcing in automotive repair and parts. |
About the Event
Expo Peças is positioned as the leading automotive business fair in Brazil’s Center-West region, focused on technologies, accessories, and parts for the repair ecosystem. The official event description emphasizes direct connection between manufacturers, brands, distributors, and the frontline professional audience that keeps the aftermarket moving. It has been held in Goiânia since its first edition in 2015, which supports its credibility and recurring market relevance.
The event matters because it combines sourcing, product demonstration, technical education, and relationship building in one venue. Its participant mix is especially valuable for suppliers seeking repair-shop decision makers, parts resellers, distributors, installers, fleet-related buyers, and technical influencers. The presence of SENAI, SEBRAE, and Sindireireda-GO support in official descriptions also reinforces its commercial and professional development role for the automotive repair market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Auto parts distributors, repair networks, fleet maintenance providers, wholesalers | Specification, vendor evaluation, replenishment buying | High-value audience for parts, tools, diagnostic equipment, and shop supplies |
| Retail buyers / category managers | Parts stores, accessory chains, e-commerce sellers, local resellers | Assortment, pricing, margins, brand selection | Relevant for new product launches and line expansion |
| Distributors and wholesalers | Regional distributors, national importers, aftermarket wholesalers | Channel buying, supplier onboarding, portfolio growth | Strong fit for manufacturers seeking channel partners |
| Repair shop owners and managers | Independent garages, multi-bay workshops, service centers | Direct purchasing and product trial decisions | Core audience for tools, diagnostics, consumables, and training |
| Technicians and technical influencers | Mechanics, repairers, electricians, installers, engineers | Product recommendation, technical validation, adoption influence | Important for brand education and product demo conversion |
| Fleet and operations leaders | Transport operators, service fleets, logistics companies, workshop groups | Maintenance policy, cost control, uptime optimization | Relevant for heavy-duty parts, maintenance solutions, and uptime services |
| Importers and trading companies | Auto parts importers, trading houses, cross-border distributors | Supplier sourcing, pricing, market entry | Useful for exporters and manufacturers seeking Brazilian channels |
| Association and training leaders | Industry associations, training institutions, SENAI-aligned networks | Education, certification, partnership decisions | Supports sponsorship, training, and ecosystem partnership opportunities |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Goiânia metro area | High | Local repair shops, distributors, and suppliers can attend with low travel friction. |
| Host state / region | Goiás and neighboring Center-West markets | High | Strong regional sourcing base for automotive aftermarket buyers. |
| Nearby business hubs | Brasília, Anápolis, Aparecida de Goiânia, Rio Verde | Medium to High | Commercial hubs and transport corridors increase buyer relevance. |
| National reach | Brazil-wide manufacturers, distributors, and repair networks | Medium | The event’s business positioning can attract brands from multiple states. |
| International reach | Potential suppliers and importers from Latin America | Low to Medium | No official international attendance list was publicly verified. |
| Trade corridor relevance | Center-West logistics and road freight ecosystems | High | Relevant for heavy-duty parts, fleet service, and transport maintenance buyers. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Official messaging positions the event as the leading automotive business fair in the Center-West of Brazil. |
| National secondary reach | Secondary classification | Manufacturers, brands, and distributors across Brazil may use the event for regional channel development. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| SENAI | Training / industry support organization | Officially cited in the event description as a supporting partner; relevant for training and technical ecosystem buying. | senaigo.com.br | Program Manager; Training Manager; Technical Director; Partnership Manager | Confirmed Government / Procurement Organization |
| SEBRAE | Small business support organization | Official support mentioned by organizer; relevant for SME buyers, resellers, and workshop growth. | sebrae.com.br | Business Advisor; Program Manager; Procurement Lead; Regional Manager | Confirmed Government / Procurement Organization |
| Sindirepa-GO | Industry association | Officially cited support partner; connects repair shops and service businesses in Goiás. | sindirepa-go.com.br | President; Director; Relationship Manager; Partnership Lead | Confirmed Speaker Organization |
| AutoZone Brasil | Retailer / parts chain | Potential category buyer for aftermarket parts, accessories, and private label sourcing. | autozone.com.br | Category Manager; Buying Manager; Procurement Manager; Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| DPaschoal | Retailer / service network | Buyer-side fit for tires, parts, tools, and service equipment. | dpaschoal.com.br | Procurement Manager; Category Manager; Operations Director; Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Nakata | Parts manufacturer / aftermarket brand | Relevant as a parts brand with channel development and distributor relationship potential. | nakata.com.br | Business Development Director; Channel Manager; Sales Director; Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Fras-le | Manufacturer | Aftermarket supplier with strong relevance to distributors, repair shops, and technical buyers. | fras-le.com | Sales Manager; Export Manager; Channel Manager; Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Bosch | Automotive technology supplier | Strong relevance for diagnostics, tools, and repair technologies showcased at the event. | bosch.com.br | Business Development Manager; Technical Sales; Product Marketing; Key Account Manager | Strong Market Fit, Attendance Not Confirmed |
| Mahle | Manufacturer | Relevant for engine components, thermal systems, and aftermarket channel buying. | mahle.com.br | Procurement Lead; Sales Director; Product Manager; Channel Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Monroe / Tenneco | Manufacturer / aftermarket brand | Relevant for suspension and ride-control buyers and distributor channel development. | tenneco.com | Channel Director; Sales Director; Supply Chain Manager; Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Valeo | Automotive technology supplier | Fits the event’s technology and replacement-parts positioning. | valeo.com | Country Manager; Sales Manager; Product Manager; Key Account Manager | Strong Market Fit, Attendance Not Confirmed |
| DHL Supply Chain | Logistics / fleet operator | Fleet maintenance, uptime, and procurement relevance for heavy-use vehicle fleets. | dhl.com | Fleet Manager; Procurement Manager; Operations Director; Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Local fleet operators / transport groups | Buyer segment | High relevance for maintenance, parts, and service contracts. | N/A | Fleet Manager; Maintenance Manager; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Auto repair networks | Buyer segment | Ideal audience for tools, diagnostics, and consumables. | N/A | Owner; Operations Manager; Purchasing Manager; Workshop Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Manager | Purchasing | Manager | Direct responsibility for supplier selection and replenishment. |
| 2 | Category Manager | Merchandising / Purchasing | Manager | Controls assortment and vendor evaluation for retail and distribution. |
| 3 | Sales Director | Commercial | Director | Often influences channel partnerships and brand expansion. |
| 4 | Supply Chain Manager | Supply Chain | Manager | Key for inventory planning, logistics, and supplier onboarding. |
| 5 | Operations Director | Operations | Director | Influences service standards, workshop output, and equipment buying. |
| 6 | Workshop Manager | Service / Operations | Manager | Hands-on buyer of tools, diagnostics, and repair supplies. |
| 7 | Technical Director / Chief Mechanic | Technical | Director / Senior Specialist | Validates products and influences adoption of new technology. |
| 8 | Business Development Director | Commercial | Director | Useful for partnerships, distribution agreements, and channel growth. |
| 9 | Fleet Manager | Fleet / Operations | Manager | Relevant for parts, maintenance, uptime, and service contracts. |
| 10 | Product Manager | Product / Marketing | Manager | Drives product positioning and launch relevance at the event. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core market for parts, repair, and aftermarket services. | Parts sourcing, channel sales, workshop solutions |
| 2 | Wholesale | Distributor and reseller ecosystem is central to the event. | Channel partnerships, replenishment, private label |
| 3 | Import & Export | Relevant for international sourcing and trading firms. | Cross-border supplier sourcing |
| 4 | Logistics & Supply Chain | Fleet, warehouse, and distribution alignment with aftermarket needs. | Fleet maintenance, inventory, routing efficiency |
| 5 | Business Supplies & Equipment | Tools, shop equipment, and operational supplies are highly relevant. | Shop equipment and consumables |
| 6 | Industrial Automation | Technologies and diagnostics increasingly overlap with automation. | Diagnostic systems, workshop tech |
| 7 | Mechanical or Industrial Engineering | Engineering buyers and technical influencers attend for innovation. | Product evaluation, technical validation |
| 8 | Retail | Parts shops and accessory retailers are likely attendees. | Assortment expansion and merchandising |
| 9 | Construction | Relevant where fleets, equipment, and maintenance overlap. | Heavy-duty vehicle servicing |
| 10 | Transportation/Trucking/Railroad | Fleet operations and road transport maintenance buyers fit well. | Fleet parts, maintenance, uptime solutions |
| 11 | Management Consulting | Consultants advise distributors and workshops on performance improvement. | Industry advisory and transformation services |
| 12 | Information Technology & Services | Shop management software, diagnostics, and digital retailing matter. | Software, data, digital operations |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of data | Official website does not publish a current-year attendance figure | Use conservative prospecting assumptions only. |
| Exhibitor count | Not publicly confirmed | Confirmed absence of data | Official event site reviewed | No verified current-year exhibitor total found in supplied content. |
| Buyer count | Not publicly confirmed | Confirmed absence of data | Official event site reviewed | Buyer-side segmentation inferred from official audience description. |
| Speaker count | Not publicly confirmed | Confirmed absence of data | Official event site reviewed | No verified current-year agenda count supplied. |
| Sponsor count | Not publicly confirmed | Confirmed absence of data | Official event site reviewed | Support partners are named, but sponsor total not published. |
| Historical attendance | Not publicly confirmed in supplied source text | Historical / prior-year evidence only | Official site references prior editions and gallery pages | Useful for trend analysis, not for a verified attendance claim. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Aftermarket parts | Reliable, high-margin replacement parts | Distributor and retail buyer meetings | Branded parts, white-label supply, OEM-equivalent components |
| Technologies and diagnostics | Tools for troubleshooting and repair accuracy | Live demonstrations and technical proof points | Diagnostic devices, scan tools, software-enabled service kits |
| Workshop efficiency | Reduce cycle time and improve service throughput | Operational ROI discussions with owners/managers | Lifts, compressors, alignment equipment, workflow software |
| Heavy-duty / line-haul support | Durable components for transport and fleet vehicles | Fleet and transport operator meetings | Heavy-duty parts, maintenance solutions, uptime services |
| Channel development | New distributor or reseller relationships | Business development meetings and dealer recruitment | Partner programs, margin tools, sales enablement |
| Training and technical education | Upskilling to keep pace with vehicle changes | Workshops, certification, knowledge sessions | Training, manuals, certification platforms, technical support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built around automotive repair, parts, technology, and business networking. |
| Decision-maker availability | High | Likely to attract owners, managers, distributors, and technical leaders who can influence buying. |
| Data collection potential | Medium | Official current-year attendee lists were not publicly confirmed in the supplied source text. |
| Apollo targeting potential | Very High | Clear industries, titles, and company types can be targeted effectively in Apollo. |
| Geographic targeting potential | High | Strong regional focus in Center-West Brazil with potential national supplier outreach. |
| Best outreach approach | High-touch email + phone + LinkedIn | Best for distributors, shop owners, fleet managers, and channel partners. |
| Overall lead quality | High | Strong B2B fit for automotive aftermarket and repair ecosystem targeting. |
| Best use case | Lead generation and attendee list building | Best for exhibitor sales, channel sales, distributor prospecting, and technical solution outreach. |
| Limitations / risks | Medium | No verified current-year attendance list or attendance count was publicly confirmed in the supplied official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Wholesale; Retail; Logistics & Supply Chain; Import & Export; Business Supplies & Equipment; Industrial Automation; Mechanical or Industrial Engineering | Capture core aftermarket buyers and channel partners. |
| Departments | Procurement; Purchasing; Operations; Supply Chain; Sales; Product; Technical Service; Business Development | Focus on both direct buyers and influence roles. |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager | Prioritize decision-makers with budget authority. |
| Job titles | Procurement Manager; Purchasing Manager; Category Manager; Supply Chain Manager; Operations Director; Fleet Manager; Workshop Manager; Sales Director; Business Development Director; Product Manager | Target high-intent automotive aftermarket and fleet buyers. |
| Geography | Brazil; Goiás; Distrito Federal; Mato Grosso; Mato Grosso do Sul; Minas Gerais; São Paulo; Paraná | Cover local, regional, and supplier hub markets. |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000 | Capture independent workshops, distributors, and regional chains. |
| Keywords | auto parts, aftermarket, repair, workshop, diagnostics, fleet maintenance, distributor, accessories, wholesale, lubrication, tires, suspension | Refine intent around parts and repair purchasing. |
| Company type | Private company; public company; distributor; retailer; importer; fleet operator; service network; association | Ensure the list includes buyer-side organizations. |
Suggested Apollo Search Logic: (Automotive OR Wholesale OR Retail OR Logistics & Supply Chain) AND (procurement OR purchasing OR category OR supply chain OR fleet OR workshop OR operations OR business development) AND (Brazil OR Goiás OR Distrito Federal OR Mato Grosso OR Mato Grosso do Sul) AND (manager OR director OR head OR owner OR VP)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Expo Peças Official Website | Official organizer / event website | Event description, market positioning, audience profile, support partners, edition history, and the official event identity | High |
| Expo Peças Official Website | Official event website | Confirmation that the event is the 10th edition and that it is centered on automotive business, technologies, and parts | High |
| Expo Peças Official Website | Official event website | Named audience groups such as mechanics, repairers, electricians, installers, engineers, shop owners, sellers, distributors, and students | High |
| Expo Peças Official Website | Official event website | Support partner references: SENAI, SEBRAE, and Sindirepa-GO | High |
| Goiânia City Government | Government / venue-city reference | City identification and geographic context for Goiânia, Goiás, Brazil | Medium |
| Goiânia Convention Center | Venue website | Venue identification and event-location validation | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Expo Peças — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds