Everything Under the Sun Expo - Pool & Spa

About this event

Everything Under the Sun Expo - Pool & Spa (Florida Swimming Pool Association)

Event dates: February 26–27, 2027

Venue: Orange County Convention Center – West Hall E

City & country: Orlando, Florida, USA

1️⃣ Who attends (BUYERS / ATTENDEES)

The Everything Under the Sun Expo is positioned as an industry event where “pool pros thrive,” bringing together the people who build, service, maintain, sell, and manage pool-related businesses. Based on the event’s reported attendee registration demographics, the attendee mix is strongly weighted toward builders/installers, service/maintenance professionals, retail store owners/operators, and pool professionals with owner-level purchasing influence.

Primary buyer/decision-maker attendee groups (best for buyer lists):

• Owner / CEO / President (41%): the most valuable segment for sourcing, procurement influence, and vendor selection.
• VP / Executive Management (7%): leadership teams who authorize larger contracts, technology adoption, and multi-service purchases.
• Construction / Service Managers (12%): operational decision-makers who steer day-to-day vendor usage and service standards.
• Sales / Sales Manager (8%): commercial leaders who can influence what products/brands are featured, bundled, or recommended.
• Technician / Maintenance (18%): hands-on users who strongly affect product preferences (especially for chemicals, equipment, parts, water care systems, and maintenance tools), and often provide practical feedback used in vendor decisions.

Industry types among attending companies (from registration-reported types):

• Builder / Installer (45.4%): highly relevant for equipment and supply purchasing cycles tied to construction and remodel projects.
• Service / Maintenance (65%): critical buyer population for ongoing consumables, replacement parts, service tools, and water maintenance systems.
• Retail Store (20%): strong demand for inventory, product assortment, and brand partnerships.
• Professional Pool Management (6%): decision-making around operational systems, compliance-related purchasing, and vendor continuity.
• Solar (3%), Electrical (3%), Architect / Design (2%), Retail (13%): smaller but meaningful niches.

2️⃣ Where the show is happening + attendee geographic origin

Where: Orange County Convention Center – West Hall E, Orlando, Florida (USA).

Reported attendee geographic location (3-year average):

• Florida: 92%
• Southeast US: 3%
• Northeast & Midwest US: 3%
• Caribbean, Central & South America: 2%

This profile indicates a Florida-dominant audience with meaningful additional reach into the Southeast and some international/regional participation from the Caribbean and parts of Central/South America. For targeting, we should prioritize Florida-based pool businesses and then expand to the Southeast and regional buyers traveling from outside the state.

3️⃣ Audience reach (Local / National / Global)

The audience reach is best characterized as local-to-regional with select international/regional presence. The strong Florida representation (92%) establishes the event’s core as local. The additional Southeast and Northeast/Midwest percentages (each 3%) provide regional reach within the United States. Finally, the Caribbean/Central/South America presence (2%) indicates some global-adjacent participation, though the event is not primarily global in attendee composition.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-style examples to seed list-building and message testing for Everything Under the Sun Expo. We recommend validating the latest exhibitor/attendee participation for any specific company before final outreach, but these categories match the event’s buyer profile (pool builders, service/maintenance companies, retail pool supply businesses, and pool management operators).

Note: Because the event page provides demographics and market segments but not a specific exhibitor/attendee company roster, the safest approach is to use a buyer-company universe drawn from the pool industry ecosystem and then filter by roles and Florida/Southeast geography.

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Leslie’s Pool Supplies	https://www.lesliespool.com/	Store Manager / District Manager / VP Retail	Retail pool supply chains match the event’s retail attendance mix and purchasing influence for chemicals, parts, and water care products.
2	Pinch A Penny Pool Patio & Spa	https://www.pinchapenny.com/	Owner / General Manager / Purchasing Manager	Strong overlap with retail and service-adjacent buyer behavior; likely to prioritize brand assortments and replenishment needs.
3	TruBlue Pools	https://www.trubluepools.com/	President / Owner / Service Operations Manager	Pool service businesses align with the event’s largest functional segment: service/maintenance.
4	Pool Corp	https://www.poolcorp.com/	Category Manager / Procurement Manager / Regional Sales Manager	Distributors and pool supply wholesalers are natural fits for a buyer-heavy pool pro audience.
5	Watkins Wellness (Hot Spring & Pool Products)	https://www.watkinswellness.com/	Regional Sales Manager / Channel Partner Manager	Hydro/related products and channel partners fit the expo’s product-centric exhibit environment.
6	Blue Haven Pools	https://www.bluehavenpools.com/	Operations Manager / Builder Sales Director / Procurement Lead	Large-scale pool builders match the builder/installer weighting and typical construction procurement needs.
7	Pools by Design	https://www.poolsbydesign.com/	Owner / CEO / Project Director	Design-to-build companies align with builder-led purchasing influence and vendor selection cycles.
8	Pool & Spa World	https://www.poolandspaworld.com/	Owner / General Manager / Purchasing Manager	Retail and service ecosystem overlap makes them well-suited for product-based exhibitor outreach.
9	Doherty Pools	https://www.dohertypools.com/	Owner / Service Director / Maintenance Manager	Service-focused pool businesses align with the expo’s “service/maintenance” majority category.
10	Poolside	https://www.poolside.com/	Owner / Manager / Business Development	Regional pool service and retail-oriented companies typically seek supplier relationships and recurring product solutions.
11	Splash of Fun Pools	https://www.splashoffunpools.com/	President / Owner / Estimating & Procurement Lead	Builder/installer decision makers are core buyers for construction materials and install equipment.
12	Premier Pools & Spas	https://www.premierpoolsandspas.com/	General Manager / Owner / Sales Manager	Premier builders often evaluate new brands and technologies showcased at industry expos.
13	Aquatic Pools	https://www.aquaticpools.com/	Owner / Operations Manager	Targets the builder/service audience most likely to purchase supplies and maintenance equipment.
14	Swimming Pool Supply Store (local Florida operators)	(Use local domains during list building)	Store Owner / General Manager / Buyer	The expo’s retail segment (20%) indicates that local supply store owners and buyers are highly relevant.
15	Pool Cleaning & Service Provider (local Florida operators)	(Use local company domains during list building)	Owner / Service Manager / Technician Lead	Service/maintenance is the biggest functional segment (65%), and cleaning/service providers depend on supplies and replacement solutions.
16	Commercial Pool / HOA Pool Management Operator	(Use local HOA/commercial operators during list building)	Pool Manager / Director / Procurement Lead	Commercial presence (63%) suggests a meaningful portion of buyers manage recurring budgets and standardized vendor contracts.
17	Pool Equipment Installer (pumps, filters, automation)	(Use local equipment installers during list building)	Owner / Installation Manager / Sales Manager	Equipment installers typically evaluate new automation, filtration, and water management technologies promoted at expos.
18	Solar Pool Heating Provider	(Use local Florida solar pool companies during list building)	Owner / Sales Director / Project Manager	Solar (3%) is smaller but still a defined market segment; these buyers often attend for product and installer-grade solutions.
19	Pool Builder & Remodel Contractor	(Use local Florida remodel contractors during list building)	President / CEO / Construction Manager	Builder/installer category weighting (45.4%) makes contractors top targets for new product leads and supplier partnerships.
20	Pool Design / Architect-Led Specialist	(Use local design firms during list building)	Principal / Design Director / Project Lead	Architect/design is smaller (2%), but such firms can influence materials and systems used in builds and remodels.

5️⃣ Job profiles, industries & event type

Job profiles to target (titles mapped to buyer influence):

• Owner / CEO / President (41%)
• VP / Executive Management (7%)
• Construction / Service Manager (12%)
• Sales / Sales Manager (8%)
• Technician / Maintenance (18%)

Industries / business types represented:

• Builder / Installer
• Service / Maintenance
• Retail Store
• Professional Pool Management
• Electrical, Solar, and niche design segments (smaller but present)

Event type (what the show is):

• Industry expo with diverse exhibits featuring products and solutions used by pool pros
• Education-driven component with enrichment classes and course programming
• Industry networking and social programming (signature Friday Night Party)

6️⃣ Estimated attendance (expected total footfall)

The provided official page content includes demographics and buyer influence metrics but does not list a specific total attendance number or footfall estimate for February 26–27, 2027. Therefore, we cannot reliably provide an attendance figure from the supplied source text.

7️⃣ Key focus areas & buyer engagement

Key focus areas (based on show positioning and attendee demographics):

• Pool industry excellence and ongoing professional education (classes and enriched learning)
• Exhibit-driven product discovery (latest in the industry, solution-based browsing)
• Business growth and purchasing planning (strong owner/CEO and service manager presence)
• Residential and commercial water care needs (95% residential, 63% commercial)

Buyer engagement strengths we should leverage:

• High purchasing influence: 74% make or influence purchasing decisions.
• Low direct competition behavior: 79% do not attend other pool industry trade shows, which can mean fewer “tired trade show” buyers and more concentrated discovery at this event.
• Role alignment: decision-makers (owners and managers) and implementers (technicians) show up, enabling both short-cycle and longer-cycle buying conversations.

8️⃣ Client-product fit: We need the client website to finalize best buyers

To recommend the best buyers for Everything Under the Sun Expo based on our client requirements, we need to review the client website and product category. The event’s attendee mix is broad across builders, service/maintenance, retail stores, and pool management—so the “best” buyers vary significantly depending on whether the client sells: pool construction materials, service equipment, chemicals/water care, pumps/filters, automation, solar solutions, replacement parts, or retail distribution products.

Please share your client website. Once we review it, we will align the offer with the most relevant attendee types and provide a prioritized buyer list plan using the roles and business types above.

Interim guidance (without the client website):

• If the client sells pool construction or remodel equipment/materials, prioritize Builder/Installer companies and target Owner/President, Construction/Service Managers.
• If the client sells service/maintenance products, prioritize Service/Maintenance businesses and target Service Managers and Technician/Maintenance roles.
• If the client sells retail inventory, brands, or distributor offerings, prioritize Retail Store operators and target Store Owners/Managers (or equivalent buying roles).
• If the client sells pool management / commercial systems, prioritize Professional Pool Management and target Pool Managers / leadership roles.

9️⃣ Industry suggestions using the provided industry list

For buyer list targeting we recommend applying the event-aligned industry filters from the provided Apollo industry list as closely as possible to pool pros and the purchasing functions they represent:

• Construction (for builder/installer and remodel decision-makers)
• Building Materials (for suppliers tied to construction and equipment materials)
• Mechanical or Industrial Engineering (for equipment-heavy solutions like pumps, filtration, and technical systems)
• Electrical/Electronic Manufacturing (for electrical-related components and automation systems where applicable)
• Renewables & Environment (for solar pool heating / sustainability-related solutions)
• Hospitality (for commercial pools managed for hotels/resorts; only where relevant to the client)
• Leisure, Travel & Tourism (where the client sells to hospitality operators or resort ecosystems)
• Facilities Services (for pool management and facility-based maintenance decision-makers)
• Retail (for retail store buyers and channel partners)
• Wholesale (for distributors and supply-chain purchasing roles)
• Logistics & Supply Chain (only where the client’s value proposition is distribution, fulfillment, or supply support)
• Industrial Automation (if the client’s product is automation/control systems)

Quick buyer-fit summary (based on official show demographics)

• Buyer concentration: very strong decision-maker representation (41% Owner/CEO/President) plus service and technician influence.
• Functional match: builder/installer + service/maintenance dominate attendee types—excellent for suppliers and solution providers.
• Geography: 92% Florida—ideal for Florida-focused campaigns with optional expansion to Southeast and select Caribbean/Central/South America reach.
• Commercial/residential blend: 95% residential and 63% commercial means the expo can support both home pool growth and commercial/HOA procurement needs.
• Engagement: 74% make or influence purchasing decisions, increasing conversion potential for qualified outreach.