
Eurasia Packaging Istanbul - International Packaging Industry Fair
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About this event
Eurasia Packaging Istanbul Fair (International Packaging Industry Fair)
Event snapshot
- Dates: October 13–16, 2026
- Venue: Tüyap Fair and Congress Center
- City & Country: İstanbul, Türkiye
- Visiting hours:
- October 13–15: 10:00–18:00
- October 16: 10:00–17:00
What the fair is about
Eurasia Packaging Istanbul Fair is positioned as a regional trade platform where packaging products and related solutions are showcased together with solutions for food processing and packaging machines and equipment. The fair highlights “sustainable” and “innovative” solution discovery for both food and non-food industries, emphasizing that it brings the packaging value chain under one roof and grows annually with strong visitor interest.
Special sections (thematic coverage)
The event organizes content into focused industry areas, including:
- Food Tech Eurasia
- Drink and Liquid Food Technologies
- Printpack & Converting
1) Who attends (Buyers / Attendees)
This show is designed primarily for industry professionals who actively evaluate suppliers, technologies, and investment options across packaging and food/beverage processing. Based on the event’s positioning and exhibitor/visitor messaging, attendees typically include:
- Packaging and processing decision-makers looking for suppliers, solutions, and production improvements
- Procurement and supply-chain oriented professionals assessing new packaging materials, components, and equipment
- Operations and engineering stakeholders interested in packaging machinery, equipment, and process technologies
- Food & beverage industry professionals exploring integration between processing and packaging workflows
- Exhibitors’ commercial teams meeting target customers and building new business connections
- Regional market buyers visiting the fair to source practical, scalable packaging and production solutions
In the official testimonials shown on the event site, exhibitors describe outcomes such as meeting customers from domestic and regional markets, introducing machines in detail, and attracting visitors from specific target countries (for example, Balkan countries and Poland).
2) Where the show is happening + attendee geographic origin
The fair takes place at Tüyap Fair and Congress Center in İstanbul, Türkiye. From the information available on the official site, the event’s audience is both domestic (Türkiye) and regional/international.
- Core geography: Türkiye (described by exhibitors as a primary target market)
- Regional reach: Southeast Europe/Balkan-related markets are referenced explicitly in exhibitor feedback
- Example country mentions from exhibitor comments: Moldova, Bulgaria, Romania, and Poland
- International participation: supported by the listed presence of many visitor countries
3) Audience reach (Local / National / Global)
We characterize the audience reach as regional with global international participation. The event’s official “At a Glance” section highlights multi-country participation for both exhibitors and visitors, and the thematic structure covers packaging and connected food/beverage technology categories that are relevant across multiple markets.
4) Sample buyer company names (BUYERS ONLY) + websites
We will tailor buyer targeting by using the client’s requirements; however, the official website content provided does not include a “visitor/buyer list” or buyer-specific company names. To produce an accurate buyer-only sample table (without guessing), we need one of the following from you:
- Your client website URL (so we can infer which buyer profiles are most aligned), and/or
- Product category details (e.g., flexible packaging, aluminum packaging, bottling/labeling systems, converting/printing, pharma packaging, etc.).
Once you share the client website, we can identify the most relevant buyer-side industries and job titles and then compile buyer company candidates and target roles accordingly.
5) Job profiles, industries & event type
Event type
This is an international packaging industry fair with a strong technology and solutions focus across packaging and connected food/beverage processing.
Industries covered
The event positioning connects packaging with food and non-food sectors. It highlights categories such as:
- Food, including confectionery, bakery, pharmacy, and cosmetics
- Drink and liquid food technologies
- Non-food / industrial goods
Job profiles to target (buyer-side)
For packaging and related machine/equipment sourcing and investment decisions, the most relevant buyer-side roles typically include:
- Procurement / Purchasing (Packaging procurement, Production procurement, Indirect procurement for equipment)
- Operations & Plant Management (Operations Director, Plant Manager)
- Engineering & Technical Management (Packaging Engineering Manager, Process Engineering)
- Quality & Compliance (Quality Assurance Manager, Regulatory/Compliance roles where packaging standards apply)
- Supply Chain & Logistics (Supply Chain Manager, Logistics/Materials Planning)
- R&D / Product Development (Packaging Development, New Product Introduction)
- Sales/Commercial leadership at buyer organizations when evaluating partner ecosystems (where applicable)
6) Estimated attendance (expected total footfall)
The official website content provided includes an “At a Glance” snapshot for Eurasia Packaging Istanbul Fair 2025:
- Exhibitors: 1,225
- Total Visitors (as listed): 77
- Exhibiting Countries: 38
- Visitor Countries: 141
We will not assume or inflate attendance figures beyond what is explicitly provided in the source text. If you want a specific “2026 expected footfall” estimate, we will need an official 2026 attendance projection or an additional credible data source.
7) Key focus areas & buyer engagement
The fair is structured around solution discovery across the packaging value chain and the interface between packaging and food/beverage technologies. Buyer engagement typically concentrates on:
- Packaging materials & packaging components for multiple industries (food, drink, pharma, cosmetics, industrial goods)
- Packaging machinery and equipment (process integration and production line compatibility)
- Food processing & packaging technology convergence (especially within Food Tech Eurasia and drink/liquid technology segments)
- Printpack & converting-related solutions (workflow capability for production and packaging finishing)
- Sustainability-oriented packaging solutions as part of the fair’s “innovative and sustainable” positioning
- Supplier qualification and investment planning with a focus on practical, commercially relevant partners
We recommend positioning buyer outreach around “solution fit” (process compatibility, material compatibility, production efficiency, sustainability approach) rather than only brand awareness, because the fair is described as an investment- and solution-search platform.
8) Client product review: best buyers for this specific need
We can strongly refine the “best buyer profiles” only after reviewing your client’s product details on their website. The official event content confirms it attracts buyers and decision-makers across packaging and food/beverage technology categories, but “best buyers” depends on what your client sells (materials vs. machinery vs. converting/printing vs. food-tech adjacent equipment, etc.).
Please share the client’s website URL. Once provided, we will:
- Identify the closest match to the fair’s special sections (Food Tech Eurasia / Printpack & Converting / Drink & Liquid Food Technologies)
- Translate your product into the buyer-side roles that typically evaluate and purchase those solutions
- Select the most relevant buyer industries (e.g., food processing, packaging manufacturing, cosmetics/pharma-related packaging, industrial goods)
- Produce a buyer-only target list recommendation with target job titles and why each is a fit
9) Industry recommendations (aligned to your Apollo-style industry filters)
Because packaging fairs span many downstream verticals, we recommend using a combination of these industry filters to match buyer-side decision makers:
- Packaging & Containers
- Food & Beverages and/or Food Production
- Pharmaceuticals (for pharma packaging buyers)
- Cosmetics (for cosmetics packaging buyers)
- Machinery (for packaging machinery/equipment buyers)
- Mechanical or Industrial Engineering (for engineering decision makers evaluating line equipment)
- Printing and/or Graphic Design (where converting/printpack solutions are involved)
- Industrial Automation (when packaging lines integrate automation)
- Warehousing (occasionally relevant for supply chain packaging logistics, if your client supports packaging handling or systems)
- Renewables & Environment (only if your client’s packaging focus is strongly sustainability-driven and marketed that way)
Next step from us
To deliver the best buyer matches (company shortlist + precise job titles + fit rationale), we need your client website URL. Share it, and we will align the target buyers to the correct fair sections and the most relevant buyer decision makers.
Availability for buyer-focused research
We can also expand this research into a full attendee/buyer segmentation model by country and by packaging category, using the official fair positioning plus buyer-side role patterns. For the most accurate buyer list recommendations, we will confirm: (1) the product type, (2) the intended industry vertical (food, drink, pharma, cosmetics, industrial goods), and (3) whether the client sells materials, machinery/equipment, or converting/printing-related solutions.
Data sheet
| Event Name | Eurasia Packaging Istanbul - International Packaging Industry Fair |
| Event Date | October 13–16, 2026 |
| Event Status | Upcoming |
| Venue | Tüyap Fair and Congress Center |
| City | Istanbul |
| State / Region | Marmara Region |
| Country | Turkey |
| Organizer | Tüyap Tüm Fuarcılık Yapım A.Ş. / Tüyap Fair Organization |
| Official Event Website | packagingfair.com/en/ |
| Event Type | International trade fair / exhibition |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Food & Beverages; Industrial Engineering |
| Audience Reach | Regional with international buyer and exhibitor participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official website publishes 2025 performance metrics including 1,225 exhibitors and 38 exhibiting countries; visitor-count unit appears unclear in the source text. |
| Attendance Data Reliability | High for dates, venue, and event identity; Medium for attendance metrics due to incomplete unit labeling in the published website text |
| Main Purpose of Event | To showcase packaging products, food processing and packaging machinery, and sustainable solutions for food and non-food industries; to connect suppliers with buyers, distributors, converters, manufacturers, and investors |
Eurasia Packaging Istanbul is a major international trade fair for the packaging value chain, bringing together packaging materials, machinery, food processing equipment, converting solutions, and related technologies. The official positioning emphasizes innovative and sustainable solutions for the food, beverage, packaging, and non-food industries, with special sections covering FoodTech, Printpack & Converting, and Drink and Liquid Food Technologies.
The event matters because it serves as a high-intent sourcing and supplier-discovery platform for manufacturers, converters, food and beverage processors, brand owners, distributors, and industrial buyers seeking production upgrades, packaging innovation, and process efficiency. Its regional importance is reinforced by international exhibitor participation, strong visitor interest, and its role as a commercial gateway between Türkiye, Europe, the Balkans, the Middle East, and nearby trade corridors.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Food manufacturers, FMCG brands, industrial producers, packaging converters | Specification review, supplier selection, RFQs, contract negotiations | Core audience for packaging materials, machinery, and consumables |
| Manufacturing operations leaders | Plants, co-packers, converters, processors | Operational budgets, line efficiency, throughput improvements | Interested in automation, line integration, maintenance, and output quality |
| Packaging engineering and technical teams | Brand owners, contract packers, processors, industrial manufacturers | Packaging format design, material testing, machine selection | High-value audience for technical product demonstrations |
| Food and beverage producers | Dairy, bakery, confectionery, beverages, ready meals, snacks | Packaging procurement, process upgrades, product launch support | Strong fit for food-grade packaging, filling, sealing, and inspection solutions |
| Distributors and channel partners | Packaging distributors, machinery agents, regional importers | Portfolio expansion, agency appointments, resale agreements | Important for market entry, regional coverage, and after-sales service |
| Importers and wholesalers | Industrial supply businesses, foodservice packaging distributors | Product sourcing, margin management, vendor onboarding | Relevant for commodity packaging, materials, and equipment channels |
| Retail and private-label buying teams | Supermarkets, specialty retailers, private-label food brands | Packaging aesthetics, shelf impact, cost-to-serve decisions | Relevant for packaging innovation, labeling, and consumer appeal |
| Consultants and industry advisors | Packaging consultants, production advisers, supply-chain advisors | Influence on project recommendations and vendor shortlists | Useful for lead referrals and specification influence |
| Association leaders and media | Packaging associations, industry press, trade publishers | Market visibility, thought leadership, event amplification | Supports brand awareness and partnership development |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Istanbul | High | High | Major industrial, logistics, and commercial hub with dense packaging and food manufacturing presence |
| Host region: Marmara / Northwest Turkey | High | High | Strong concentration of manufacturers and exporters in Kocaeli, Bursa, Tekirdağ, and surrounding provinces |
| Nearby business hubs | High | High | Industrial buyers from Bursa, Kocaeli, Sakarya, İzmir, Ankara, and Thrace corridor |
| National reach: Turkey | Very High | Very High | Relevant for food, beverage, pharma, cosmetics, industrial goods, and consumer packaging buyers across the country |
| International reach: Europe, Balkans, Middle East, CIS, North Africa | Medium to High | Medium to High | Official site shows 38 exhibiting countries and 141 visitor countries in prior-year performance data |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Secondary reach | International exhibitor and visitor footprint is evidenced by prior-year website data and the event’s cross-border packaging trade position |
| Regional | Primary reach | The event is especially strong for Türkiye, the Balkans, and nearby EMEA trade corridors |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ülker Bisküvi | Food manufacturer / brand owner | High packaging intensity across snack, confectionery, and retail products | ulker.com.tr | Procurement Director, Packaging Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Eti | Food manufacturer / brand owner | Major packaged food producer with continuous material and line-equipment needs | eti.com.tr | Sourcing Manager, Packaging Engineer, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Pınar | Dairy / food manufacturer | Requires hygienic packaging, filling, sealing, and cold-chain-friendly formats | pinar.com.tr | Procurement Manager, Process Engineer, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Sütaş | Dairy producer | Packaging material, process automation, and hygiene-focused buying profile | sutas.com.tr | Packaging Manager, Procurement Lead, Factory Director | Strong Market Fit, Attendance Not Confirmed |
| Anadolu Efes | Beverage producer | High-volume bottles, cans, cartons, labels, and secondary packaging requirements | anadoluefes.com | Category Manager, Packaging Engineer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Coca-Cola İçecek | Beverage producer | Industrial packaging, bottling, and line-efficiency priorities | cci.com.tr | Procurement Director, Operations Manager, Packaging Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Hayat Kimya | Consumer goods / hygiene products manufacturer | High packaging usage for household and hygiene product lines | hayat.com.tr | Packaging Procurement, Plant Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Socar Turkey | Industrial operator / corporate buyer | Relevant for industrial consumables, maintenance packaging, and logistics-related sourcing | socar.com.tr | Procurement Manager, Operations Director, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| Migros Ticaret | Retail buyer / supermarket chain | Private-label sourcing, shelf-ready packaging, and food category buying relevance | migroskurumsal.com | Category Manager, Private Label Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Şok Marketler | Retail buyer / discount chain | Packaging and private-label sourcing for fast-moving consumer products | sokmarket.com.tr | Buying Manager, Category Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Ekol Lojistik | Logistics / supply chain operator | Packaging for warehousing, transport protection, and export logistics workflows | ekol.com | Supply Chain Director, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier strategy, sourcing budgets, and strategic vendor relationships |
| 2 | Strategic Sourcing Manager | Sourcing / Procurement | Manager | Evaluates materials, machinery, and multi-source supply options |
| 3 | Packaging Manager / Packaging Engineer | R&D / Packaging Development | Manager / Senior Specialist | Specifies formats, materials, and production-compatible packaging systems |
| 4 | Supply Chain Director | Supply Chain / Logistics | Director | Influences inbound packaging supply, distribution, and inventory optimization |
| 5 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Head of Plant | Focuses on throughput, reliability, capex, and production line improvements |
| 6 | Category Manager / Buying Manager | Commercial / Merchandising | Manager | Relevant for retailers and brands sourcing packaging-linked SKUs |
| 7 | Technical Director / Production Manager | Engineering / Production | Director / Manager | Evaluates line integration, automation, maintenance, and upgrade projects |
| 8 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Important for suppliers seeking distributors, agents, and channel partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Largest end-user demand pool for packaging and processing equipment | Food packaging, filling, sealing, labeling, inspection systems |
| 2 | Packaging & Containers | Direct event alignment with packaging materials and containers | Material suppliers, converters, closures, and packaging components |
| 3 | Machinery | Packaging machinery and production equipment are central to the fair | Packaging lines, automation, processing machinery, maintenance services |
| 4 | Mechanical or Industrial Engineering | Engineering-led buying and technical evaluation are common | Plant upgrades, automation, integration, and process optimization |
| 5 | Logistics & Supply Chain | Packaging is tightly linked to warehousing, transport, and fulfillment | Supply-chain-friendly packaging, pallets, protection, traceability |
| 6 | Retail | Private label and shelf-ready packaging buyers are relevant | Retail packaging, category management, sourcing |
| 7 | Consumer Goods | Consumer brands continuously refresh packaging and packaging compliance | FMCG packaging, branding, and product launch support |
| 8 | Import & Export | The event attracts regional and international trade participants | Distribution, agency, and cross-border sourcing |
| 9 | Wholesale | Trade buyers and channel intermediaries are a strong match | Distribution agreements, bulk sourcing, resale partnerships |
| 10 | Cosmetics | High-interest packaging segment for premium and regulatory-driven formats | Beauty packaging, pumps, caps, labels, display formats |
| 11 | Pharmaceuticals | Packaging compliance and traceability are important for pharma buyers | Serialization, secondary packaging, inspection, tamper evidence |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed by organizer | Confirmed unavailable | Official website text does not clearly publish a current-year attendance figure | Use exhibitor and country data as directional indicators only |
| Exhibitor count | 1,225 | Historical / prior-year evidence | Official website “Eurasia Packaging Istanbul Fair 2025 At a Glance” | Strong indicator of event scale and supplier depth |
| Exhibiting countries | 38 | Historical / prior-year evidence | Official website “At a Glance” | Signals cross-border exhibitor reach |
| Visitor countries | 141 | Historical / prior-year evidence | Official website “At a Glance” | Indicates strong international market visibility |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official current-year buyer list located in provided source text | Buyer qualification should be done via attendee profiling and Apollo targeting |
| Speaker count | Not publicly confirmed | Confirmed unavailable | No official agenda/speaker count included in provided source text | Potentially relevant if agenda is released later |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Packaging innovation | New formats, lighter materials, shelf appeal, product protection | Product demos and sample reviews | Packaging materials, films, labels, closures |
| Food processing technology | Higher throughput, hygienic production, line reliability | Technical meetings with production and engineering teams | Fillers, sealers, conveyors, inspection systems |
| Automation and digitalization | Efficiency, traceability, reduced downtime, data visibility | ROI-focused pitch and operational use cases | Automation controls, sensors, MES, software |
| Sustainability | Recyclability, material reduction, ESG compliance | Position low-waste and eco-packaging solutions | Recyclable packaging, compostable materials, lightweighting |
| Quality and compliance | Food safety, pharma traceability, export compliance | Specification-led conversations with QA and technical teams | Inspection, serialization, coding, testing solutions |
| Distribution and export readiness | Packaging suited to regional export, transit, and warehousing | Regional trade and channel-partner discussions | Export packaging, palletization, labeling, logistics support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly aligned to packaging, food processing, and production procurement needs |
| Decision-maker availability | High | Likely attendance from procurement, operations, engineering, and commercial leaders |
| Data collection potential | High | Strong event size and regional footprint make it valuable for list building and account discovery |
| Apollo targeting potential | Very High | Clear industry and title filters exist across manufacturing, food, packaging, logistics, and retail |
| Geographic targeting potential | High | Strong concentration in Türkiye with useful regional reach into Europe, Balkans, and nearby markets |
| Best outreach approach | High-touch, technical, ROI-based | Use application-specific messaging, sampling, and operational savings narratives |
| Overall lead quality | Very High | Excellent fit for B2B attendee list building and supplier prospecting |
| Best use case | Lead generation and account-based outreach | Best for packaging suppliers, equipment vendors, converters, materials companies, and service providers |
| Limitations / risks | Moderate | Current-year buyer list is not publicly confirmed in the provided source text; buyer qualification must be inferred from industry fit |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Packaging & Containers; Machinery; Mechanical or Industrial Engineering; Logistics & Supply Chain; Retail; Consumer Goods; Pharmaceuticals; Cosmetics; Wholesale | Align accounts to the event’s strongest buying verticals |
| Departments | Procurement; Operations; Supply Chain; Engineering; Manufacturing; Product; Quality; Commercial; Business Development | Reach decision-makers and specification owners |
| Seniority | Manager; Director; VP; CXO; Head of; Owner | Prioritize budget holders and final approvers |
| Job titles | Procurement Director, Sourcing Manager, Packaging Manager, Packaging Engineer, Supply Chain Director, Operations Director, Plant Manager, Category Manager, Technical Director, Production Manager | Target titles most likely to attend or influence purchase decisions |
| Geography | Turkey; Istanbul; Marmara Region; Europe; Balkans; Middle East | Reflects the event’s strongest market footprint |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Prioritize manufacturers and commercial buyers with real purchasing power |
| Keywords | packaging, packaging machinery, food processing, labeling, filling, sealing, automation, converting, sustainability, supply chain, procurement | Refine searches to high-intent attendees and buyers |
| Company type | Public company; privately held manufacturers; distributors; importers; retailers; co-packers | Capture buyer-side organizations with active purchasing cycles |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Eurasia Packaging Istanbul official website | Official organizer website | Dates, venue, city, country, event identity, special sections, visitor/exhibitor positioning, prior-year performance metrics | Very High |
| Tüyap Fair Organization | Organizer / institutional source | Organizer identity and event management context | High |
| Tüyap Fair and Congress Center | Venue website | Venue identity and location reference | High |
| Official website “Eurasia Packaging Istanbul Fair 2025 At a Glance” | Official event performance block | Historical exhibitor count and international reach indicators | High |
| Official website special sections and category pages | Official event content | Event scope, sector alignment, and buyer relevance | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Eurasia Packaging Istanbul - International Packaging Industry Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.