Eurasia Packaging Istanbul - International Packaging Industry Fair

📅 13 Oct – 16 Oct 2026 📍 TUYAP Fair and Exhibition Center, Istanbul, Turkey 🏢 0 exhibitors 👥 0 attendees

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About this event

Eurasia Packaging Istanbul Fair (International Packaging Industry Fair)

Event snapshot

  • Dates: October 13–16, 2026
  • Venue: Tüyap Fair and Congress Center
  • City & Country: İstanbul, Türkiye
  • Visiting hours:
    • October 13–15: 10:00–18:00
    • October 16: 10:00–17:00

What the fair is about

Eurasia Packaging Istanbul Fair is positioned as a regional trade platform where packaging products and related solutions are showcased together with solutions for food processing and packaging machines and equipment. The fair highlights “sustainable” and “innovative” solution discovery for both food and non-food industries, emphasizing that it brings the packaging value chain under one roof and grows annually with strong visitor interest.

Special sections (thematic coverage)

The event organizes content into focused industry areas, including:

  • Food Tech Eurasia
  • Drink and Liquid Food Technologies
  • Printpack & Converting

1) Who attends (Buyers / Attendees)

This show is designed primarily for industry professionals who actively evaluate suppliers, technologies, and investment options across packaging and food/beverage processing. Based on the event’s positioning and exhibitor/visitor messaging, attendees typically include:

  • Packaging and processing decision-makers looking for suppliers, solutions, and production improvements
  • Procurement and supply-chain oriented professionals assessing new packaging materials, components, and equipment
  • Operations and engineering stakeholders interested in packaging machinery, equipment, and process technologies
  • Food & beverage industry professionals exploring integration between processing and packaging workflows
  • Exhibitors’ commercial teams meeting target customers and building new business connections
  • Regional market buyers visiting the fair to source practical, scalable packaging and production solutions

In the official testimonials shown on the event site, exhibitors describe outcomes such as meeting customers from domestic and regional markets, introducing machines in detail, and attracting visitors from specific target countries (for example, Balkan countries and Poland).

2) Where the show is happening + attendee geographic origin

The fair takes place at Tüyap Fair and Congress Center in İstanbul, Türkiye. From the information available on the official site, the event’s audience is both domestic (Türkiye) and regional/international.

  • Core geography: Türkiye (described by exhibitors as a primary target market)
  • Regional reach: Southeast Europe/Balkan-related markets are referenced explicitly in exhibitor feedback
  • Example country mentions from exhibitor comments: Moldova, Bulgaria, Romania, and Poland
  • International participation: supported by the listed presence of many visitor countries

3) Audience reach (Local / National / Global)

We characterize the audience reach as regional with global international participation. The event’s official “At a Glance” section highlights multi-country participation for both exhibitors and visitors, and the thematic structure covers packaging and connected food/beverage technology categories that are relevant across multiple markets.

4) Sample buyer company names (BUYERS ONLY) + websites

We will tailor buyer targeting by using the client’s requirements; however, the official website content provided does not include a “visitor/buyer list” or buyer-specific company names. To produce an accurate buyer-only sample table (without guessing), we need one of the following from you:

  • Your client website URL (so we can infer which buyer profiles are most aligned), and/or
  • Product category details (e.g., flexible packaging, aluminum packaging, bottling/labeling systems, converting/printing, pharma packaging, etc.).

Once you share the client website, we can identify the most relevant buyer-side industries and job titles and then compile buyer company candidates and target roles accordingly.

5) Job profiles, industries & event type

Event type

This is an international packaging industry fair with a strong technology and solutions focus across packaging and connected food/beverage processing.

Industries covered

The event positioning connects packaging with food and non-food sectors. It highlights categories such as:

  • Food, including confectionery, bakery, pharmacy, and cosmetics
  • Drink and liquid food technologies
  • Non-food / industrial goods

Job profiles to target (buyer-side)

For packaging and related machine/equipment sourcing and investment decisions, the most relevant buyer-side roles typically include:

  • Procurement / Purchasing (Packaging procurement, Production procurement, Indirect procurement for equipment)
  • Operations & Plant Management (Operations Director, Plant Manager)
  • Engineering & Technical Management (Packaging Engineering Manager, Process Engineering)
  • Quality & Compliance (Quality Assurance Manager, Regulatory/Compliance roles where packaging standards apply)
  • Supply Chain & Logistics (Supply Chain Manager, Logistics/Materials Planning)
  • R&D / Product Development (Packaging Development, New Product Introduction)
  • Sales/Commercial leadership at buyer organizations when evaluating partner ecosystems (where applicable)

6) Estimated attendance (expected total footfall)

The official website content provided includes an “At a Glance” snapshot for Eurasia Packaging Istanbul Fair 2025:

  • Exhibitors: 1,225
  • Total Visitors (as listed): 77
  • Exhibiting Countries: 38
  • Visitor Countries: 141

We will not assume or inflate attendance figures beyond what is explicitly provided in the source text. If you want a specific “2026 expected footfall” estimate, we will need an official 2026 attendance projection or an additional credible data source.

7) Key focus areas & buyer engagement

The fair is structured around solution discovery across the packaging value chain and the interface between packaging and food/beverage technologies. Buyer engagement typically concentrates on:

  • Packaging materials & packaging components for multiple industries (food, drink, pharma, cosmetics, industrial goods)
  • Packaging machinery and equipment (process integration and production line compatibility)
  • Food processing & packaging technology convergence (especially within Food Tech Eurasia and drink/liquid technology segments)
  • Printpack & converting-related solutions (workflow capability for production and packaging finishing)
  • Sustainability-oriented packaging solutions as part of the fair’s “innovative and sustainable” positioning
  • Supplier qualification and investment planning with a focus on practical, commercially relevant partners

We recommend positioning buyer outreach around “solution fit” (process compatibility, material compatibility, production efficiency, sustainability approach) rather than only brand awareness, because the fair is described as an investment- and solution-search platform.

8) Client product review: best buyers for this specific need

We can strongly refine the “best buyer profiles” only after reviewing your client’s product details on their website. The official event content confirms it attracts buyers and decision-makers across packaging and food/beverage technology categories, but “best buyers” depends on what your client sells (materials vs. machinery vs. converting/printing vs. food-tech adjacent equipment, etc.).

Please share the client’s website URL. Once provided, we will:

  • Identify the closest match to the fair’s special sections (Food Tech Eurasia / Printpack & Converting / Drink & Liquid Food Technologies)
  • Translate your product into the buyer-side roles that typically evaluate and purchase those solutions
  • Select the most relevant buyer industries (e.g., food processing, packaging manufacturing, cosmetics/pharma-related packaging, industrial goods)
  • Produce a buyer-only target list recommendation with target job titles and why each is a fit

9) Industry recommendations (aligned to your Apollo-style industry filters)

Because packaging fairs span many downstream verticals, we recommend using a combination of these industry filters to match buyer-side decision makers:

  • Packaging & Containers
  • Food & Beverages and/or Food Production
  • Pharmaceuticals (for pharma packaging buyers)
  • Cosmetics (for cosmetics packaging buyers)
  • Machinery (for packaging machinery/equipment buyers)
  • Mechanical or Industrial Engineering (for engineering decision makers evaluating line equipment)
  • Printing and/or Graphic Design (where converting/printpack solutions are involved)
  • Industrial Automation (when packaging lines integrate automation)
  • Warehousing (occasionally relevant for supply chain packaging logistics, if your client supports packaging handling or systems)
  • Renewables & Environment (only if your client’s packaging focus is strongly sustainability-driven and marketed that way)

Next step from us

To deliver the best buyer matches (company shortlist + precise job titles + fit rationale), we need your client website URL. Share it, and we will align the target buyers to the correct fair sections and the most relevant buyer decision makers.

Availability for buyer-focused research

We can also expand this research into a full attendee/buyer segmentation model by country and by packaging category, using the official fair positioning plus buyer-side role patterns. For the most accurate buyer list recommendations, we will confirm: (1) the product type, (2) the intended industry vertical (food, drink, pharma, cosmetics, industrial goods), and (3) whether the client sells materials, machinery/equipment, or converting/printing-related solutions.

Data sheet

Eurasia Packaging Istanbul - International Packaging Industry Fair – Event Attendee & Buyer Profile Analysis
Event Date: October 13–16, 2026
Location: Tüyap Fair and Congress Center, Istanbul, Turkey
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
Event Name Eurasia Packaging Istanbul - International Packaging Industry Fair
Event Date October 13–16, 2026
Event Status Upcoming
Venue Tüyap Fair and Congress Center
City Istanbul
State / Region Marmara Region
Country Turkey
Organizer Tüyap Tüm Fuarcılık Yapım A.Ş. / Tüyap Fair Organization
Official Event Website packagingfair.com/en/
Event Type International trade fair / exhibition
Primary Category Packing & Packaging
Secondary Applicable Categories Food & Beverages; Industrial Engineering
Audience Reach Regional with international buyer and exhibitor participation
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer. Official website publishes 2025 performance metrics including 1,225 exhibitors and 38 exhibiting countries; visitor-count unit appears unclear in the source text.
Attendance Data Reliability High for dates, venue, and event identity; Medium for attendance metrics due to incomplete unit labeling in the published website text
Main Purpose of Event To showcase packaging products, food processing and packaging machinery, and sustainable solutions for food and non-food industries; to connect suppliers with buyers, distributors, converters, manufacturers, and investors
About the Event

Eurasia Packaging Istanbul is a major international trade fair for the packaging value chain, bringing together packaging materials, machinery, food processing equipment, converting solutions, and related technologies. The official positioning emphasizes innovative and sustainable solutions for the food, beverage, packaging, and non-food industries, with special sections covering FoodTech, Printpack & Converting, and Drink and Liquid Food Technologies.

The event matters because it serves as a high-intent sourcing and supplier-discovery platform for manufacturers, converters, food and beverage processors, brand owners, distributors, and industrial buyers seeking production upgrades, packaging innovation, and process efficiency. Its regional importance is reinforced by international exhibitor participation, strong visitor interest, and its role as a commercial gateway between Türkiye, Europe, the Balkans, the Middle East, and nearby trade corridors.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Procurement and sourcing teams Food manufacturers, FMCG brands, industrial producers, packaging converters Specification review, supplier selection, RFQs, contract negotiations Core audience for packaging materials, machinery, and consumables
Manufacturing operations leaders Plants, co-packers, converters, processors Operational budgets, line efficiency, throughput improvements Interested in automation, line integration, maintenance, and output quality
Packaging engineering and technical teams Brand owners, contract packers, processors, industrial manufacturers Packaging format design, material testing, machine selection High-value audience for technical product demonstrations
Food and beverage producers Dairy, bakery, confectionery, beverages, ready meals, snacks Packaging procurement, process upgrades, product launch support Strong fit for food-grade packaging, filling, sealing, and inspection solutions
Distributors and channel partners Packaging distributors, machinery agents, regional importers Portfolio expansion, agency appointments, resale agreements Important for market entry, regional coverage, and after-sales service
Importers and wholesalers Industrial supply businesses, foodservice packaging distributors Product sourcing, margin management, vendor onboarding Relevant for commodity packaging, materials, and equipment channels
Retail and private-label buying teams Supermarkets, specialty retailers, private-label food brands Packaging aesthetics, shelf impact, cost-to-serve decisions Relevant for packaging innovation, labeling, and consumer appeal
Consultants and industry advisors Packaging consultants, production advisers, supply-chain advisors Influence on project recommendations and vendor shortlists Useful for lead referrals and specification influence
Association leaders and media Packaging associations, industry press, trade publishers Market visibility, thought leadership, event amplification Supports brand awareness and partnership development
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: Istanbul High High Major industrial, logistics, and commercial hub with dense packaging and food manufacturing presence
Host region: Marmara / Northwest Turkey High High Strong concentration of manufacturers and exporters in Kocaeli, Bursa, Tekirdağ, and surrounding provinces
Nearby business hubs High High Industrial buyers from Bursa, Kocaeli, Sakarya, İzmir, Ankara, and Thrace corridor
National reach: Turkey Very High Very High Relevant for food, beverage, pharma, cosmetics, industrial goods, and consumer packaging buyers across the country
International reach: Europe, Balkans, Middle East, CIS, North Africa Medium to High Medium to High Official site shows 38 exhibiting countries and 141 visitor countries in prior-year performance data
3. Audience Reach
Reach Level Assessment Explanation
Global Secondary reach International exhibitor and visitor footprint is evidenced by prior-year website data and the event’s cross-border packaging trade position
Regional Primary reach The event is especially strong for Türkiye, the Balkans, and nearby EMEA trade corridors
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Ülker Bisküvi Food manufacturer / brand owner High packaging intensity across snack, confectionery, and retail products ulker.com.tr Procurement Director, Packaging Manager, Operations Director Strong Market Fit, Attendance Not Confirmed
Eti Food manufacturer / brand owner Major packaged food producer with continuous material and line-equipment needs eti.com.tr Sourcing Manager, Packaging Engineer, Plant Manager Strong Market Fit, Attendance Not Confirmed
Pınar Dairy / food manufacturer Requires hygienic packaging, filling, sealing, and cold-chain-friendly formats pinar.com.tr Procurement Manager, Process Engineer, Technical Director Strong Market Fit, Attendance Not Confirmed
Sütaş Dairy producer Packaging material, process automation, and hygiene-focused buying profile sutas.com.tr Packaging Manager, Procurement Lead, Factory Director Strong Market Fit, Attendance Not Confirmed
Anadolu Efes Beverage producer High-volume bottles, cans, cartons, labels, and secondary packaging requirements anadoluefes.com Category Manager, Packaging Engineer, Supply Chain Director Strong Market Fit, Attendance Not Confirmed
Coca-Cola İçecek Beverage producer Industrial packaging, bottling, and line-efficiency priorities cci.com.tr Procurement Director, Operations Manager, Packaging Development Lead Strong Market Fit, Attendance Not Confirmed
Hayat Kimya Consumer goods / hygiene products manufacturer High packaging usage for household and hygiene product lines hayat.com.tr Packaging Procurement, Plant Director, Supply Chain Manager Strong Market Fit, Attendance Not Confirmed
Socar Turkey Industrial operator / corporate buyer Relevant for industrial consumables, maintenance packaging, and logistics-related sourcing socar.com.tr Procurement Manager, Operations Director, Facilities Manager Strong Market Fit, Attendance Not Confirmed
Migros Ticaret Retail buyer / supermarket chain Private-label sourcing, shelf-ready packaging, and food category buying relevance migroskurumsal.com Category Manager, Private Label Buyer, Sourcing Manager Strong Market Fit, Attendance Not Confirmed
Şok Marketler Retail buyer / discount chain Packaging and private-label sourcing for fast-moving consumer products sokmarket.com.tr Buying Manager, Category Manager, Procurement Lead Strong Market Fit, Attendance Not Confirmed
Ekol Lojistik Logistics / supply chain operator Packaging for warehousing, transport protection, and export logistics workflows ekol.com Supply Chain Director, Procurement Manager, Operations Director Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Chief Procurement Officer / Procurement Director Procurement C-level / Director Owns supplier strategy, sourcing budgets, and strategic vendor relationships
2 Strategic Sourcing Manager Sourcing / Procurement Manager Evaluates materials, machinery, and multi-source supply options
3 Packaging Manager / Packaging Engineer R&D / Packaging Development Manager / Senior Specialist Specifies formats, materials, and production-compatible packaging systems
4 Supply Chain Director Supply Chain / Logistics Director Influences inbound packaging supply, distribution, and inventory optimization
5 Operations Director / Plant Manager Operations / Manufacturing Director / Head of Plant Focuses on throughput, reliability, capex, and production line improvements
6 Category Manager / Buying Manager Commercial / Merchandising Manager Relevant for retailers and brands sourcing packaging-linked SKUs
7 Technical Director / Production Manager Engineering / Production Director / Manager Evaluates line integration, automation, maintenance, and upgrade projects
8 Business Development Director / Partnerships Director Commercial / Partnerships Director Important for suppliers seeking distributors, agents, and channel partnerships
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Food & Beverages Largest end-user demand pool for packaging and processing equipment Food packaging, filling, sealing, labeling, inspection systems
2 Packaging & Containers Direct event alignment with packaging materials and containers Material suppliers, converters, closures, and packaging components
3 Machinery Packaging machinery and production equipment are central to the fair Packaging lines, automation, processing machinery, maintenance services
4 Mechanical or Industrial Engineering Engineering-led buying and technical evaluation are common Plant upgrades, automation, integration, and process optimization
5 Logistics & Supply Chain Packaging is tightly linked to warehousing, transport, and fulfillment Supply-chain-friendly packaging, pallets, protection, traceability
6 Retail Private label and shelf-ready packaging buyers are relevant Retail packaging, category management, sourcing
7 Consumer Goods Consumer brands continuously refresh packaging and packaging compliance FMCG packaging, branding, and product launch support
8 Import & Export The event attracts regional and international trade participants Distribution, agency, and cross-border sourcing
9 Wholesale Trade buyers and channel intermediaries are a strong match Distribution agreements, bulk sourcing, resale partnerships
10 Cosmetics High-interest packaging segment for premium and regulatory-driven formats Beauty packaging, pumps, caps, labels, display formats
11 Pharmaceuticals Packaging compliance and traceability are important for pharma buyers Serialization, secondary packaging, inspection, tamper evidence
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Not publicly confirmed by organizer Confirmed unavailable Official website text does not clearly publish a current-year attendance figure Use exhibitor and country data as directional indicators only
Exhibitor count 1,225 Historical / prior-year evidence Official website “Eurasia Packaging Istanbul Fair 2025 At a Glance” Strong indicator of event scale and supplier depth
Exhibiting countries 38 Historical / prior-year evidence Official website “At a Glance” Signals cross-border exhibitor reach
Visitor countries 141 Historical / prior-year evidence Official website “At a Glance” Indicates strong international market visibility
Buyer count Not publicly confirmed Confirmed unavailable No official current-year buyer list located in provided source text Buyer qualification should be done via attendee profiling and Apollo targeting
Speaker count Not publicly confirmed Confirmed unavailable No official agenda/speaker count included in provided source text Potentially relevant if agenda is released later
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Packaging innovation New formats, lighter materials, shelf appeal, product protection Product demos and sample reviews Packaging materials, films, labels, closures
Food processing technology Higher throughput, hygienic production, line reliability Technical meetings with production and engineering teams Fillers, sealers, conveyors, inspection systems
Automation and digitalization Efficiency, traceability, reduced downtime, data visibility ROI-focused pitch and operational use cases Automation controls, sensors, MES, software
Sustainability Recyclability, material reduction, ESG compliance Position low-waste and eco-packaging solutions Recyclable packaging, compostable materials, lightweighting
Quality and compliance Food safety, pharma traceability, export compliance Specification-led conversations with QA and technical teams Inspection, serialization, coding, testing solutions
Distribution and export readiness Packaging suited to regional export, transit, and warehousing Regional trade and channel-partner discussions Export packaging, palletization, labeling, logistics support
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance Very High The event is directly aligned to packaging, food processing, and production procurement needs
Decision-maker availability High Likely attendance from procurement, operations, engineering, and commercial leaders
Data collection potential High Strong event size and regional footprint make it valuable for list building and account discovery
Apollo targeting potential Very High Clear industry and title filters exist across manufacturing, food, packaging, logistics, and retail
Geographic targeting potential High Strong concentration in Türkiye with useful regional reach into Europe, Balkans, and nearby markets
Best outreach approach High-touch, technical, ROI-based Use application-specific messaging, sampling, and operational savings narratives
Overall lead quality Very High Excellent fit for B2B attendee list building and supplier prospecting
Best use case Lead generation and account-based outreach Best for packaging suppliers, equipment vendors, converters, materials companies, and service providers
Limitations / risks Moderate Current-year buyer list is not publicly confirmed in the provided source text; buyer qualification must be inferred from industry fit
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Food & Beverages; Packaging & Containers; Machinery; Mechanical or Industrial Engineering; Logistics & Supply Chain; Retail; Consumer Goods; Pharmaceuticals; Cosmetics; Wholesale Align accounts to the event’s strongest buying verticals
Departments Procurement; Operations; Supply Chain; Engineering; Manufacturing; Product; Quality; Commercial; Business Development Reach decision-makers and specification owners
Seniority Manager; Director; VP; CXO; Head of; Owner Prioritize budget holders and final approvers
Job titles Procurement Director, Sourcing Manager, Packaging Manager, Packaging Engineer, Supply Chain Director, Operations Director, Plant Manager, Category Manager, Technical Director, Production Manager Target titles most likely to attend or influence purchase decisions
Geography Turkey; Istanbul; Marmara Region; Europe; Balkans; Middle East Reflects the event’s strongest market footprint
Employee size 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ Prioritize manufacturers and commercial buyers with real purchasing power
Keywords packaging, packaging machinery, food processing, labeling, filling, sealing, automation, converting, sustainability, supply chain, procurement Refine searches to high-intent attendees and buyers
Company type Public company; privately held manufacturers; distributors; importers; retailers; co-packers Capture buyer-side organizations with active purchasing cycles
Suggested Apollo Search Logic: (packaging OR packaging machinery OR food processing OR converting) AND (procurement OR sourcing OR operations OR supply chain OR engineering) AND (manager OR director OR VP OR head OR chief) AND (Turkey OR Istanbul OR Europe OR Balkans)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
Eurasia Packaging Istanbul official website Official organizer website Dates, venue, city, country, event identity, special sections, visitor/exhibitor positioning, prior-year performance metrics Very High
Tüyap Fair Organization Organizer / institutional source Organizer identity and event management context High
Tüyap Fair and Congress Center Venue website Venue identity and location reference High
Official website “Eurasia Packaging Istanbul Fair 2025 At a Glance” Official event performance block Historical exhibitor count and international reach indicators High
Official website special sections and category pages Official event content Event scope, sector alignment, and buyer relevance High

🎯 Selling to this event's audience? Get a free tailored buyer list

Tell us your work email and our AI instantly builds a buyer list matched to Eurasia Packaging Istanbul - International Packaging Industry Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.

🔒 Get my buyer details Free · ~20 seconds
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