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About this event
Eliaden 2026
Event type: Industrial technology, automation, energy, electrical engineering, manufacturing, and technical trade exhibition
Location: Lillestrøm, Norway
Audience reach: Strongly regional with Nordic and international buyer visibility
Estimated attendance: High professional footfall, typically driven by engineers, technical buyers, procurement teams, system integrators, distributors, contractors, and industrial decision-makers
1️⃣ Who attends: Buyers / attendees
Eliaden is a highly relevant industry event for companies selling into the electrical, automation, industrial, and energy ecosystem. The audience is made up of business buyers, technical specifiers, and commercial decision-makers rather than general consumers. This makes it especially valuable for attendee-list targeting because the people on-site are often directly involved in sourcing, recommending, or approving products and services.
Typical attendee groups include:
- Electrical contractors, consultants, and project engineers
- Automation engineers and system integrators
- Manufacturing plant managers and maintenance leaders
- Procurement and sourcing professionals
- Energy and power distribution specialists
- OEM representatives and industrial distributors
- Facility managers and technical operations teams
- Product managers, sales engineers, and business development leaders from industrial suppliers
2️⃣ Where the show is happening + attendee geographic origin
Eliaden 2026 is held in Lillestrøm, Norway, a strategic Nordic business location close to Oslo and well connected for regional and international travel. Because the event is industry-focused, the attendee base is typically drawn from across Norway, the wider Nordic region, and selected European markets.
Geographic origin is usually concentrated in:
- Local: Norway, especially the Oslo metropolitan region and nearby industrial zones
- National: Nationwide Norwegian attendance from electrical, construction, and industrial sectors
- Regional: Sweden, Denmark, Finland, and nearby Nordic markets
- Global: Select international exhibitors, technology providers, and industrial brands with Nordic channel interest
3️⃣ Audience reach
Reach type: National with strong Nordic regional influence
This event is not a consumer show. It is a business-to-business industry platform where the audience is made up of technical professionals and commercial buyers. The strongest value comes from attendees who are actively involved in industrial purchasing, project planning, specification, installation, maintenance, and distribution.
4️⃣ Sample buyer company names + websites
Below is a sample buyer list of companies that are likely to be strong fit targets for this event. These are buyer-side accounts that could attend, sponsor, exhibit, or evaluate solutions in electrical, automation, energy, industrial systems, and technical infrastructure.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | ABB | abb.com | Business Development Manager / Product Manager / Channel Manager | Major electrical, automation, and industrial technology buyer with strong Nordic relevance. |
| 2 | Schneider Electric | se.com | Segment Marketing Manager / Sales Director / Energy Solutions Manager | Excellent fit for power distribution, energy management, automation, and industrial infrastructure. |
| 3 | Siemens | siemens.com | Industry Sales Manager / Regional Account Manager / Automation Lead | Strong buyer for industrial automation, electrical systems, digitalization, and smart manufacturing. |
| 4 | Honeywell | honeywell.com | Strategic Account Manager / Solutions Director / Industrial Sales Manager | Relevant across building technologies, safety, controls, and industrial automation. |
| 5 | Vestas | vestas.com | Supply Chain Manager / Procurement Manager / Technical Buyer | Strong fit for energy transition, wind power infrastructure, and technical sourcing. |
| 6 | Norsk Hydro | hydro.com | Engineering Manager / Operations Manager / Category Manager | Industrial group with high relevance for electrification, manufacturing, and energy efficiency. |
| 7 | Yaskawa | yaskawa.eu.com | Sales Manager / Automation Specialist / Product Marketing Manager | Excellent automation and motion-control fit for industrial buyers and integrators. |
| 8 | Beckhoff Automation | beckhoff.com | Regional Sales Manager / Channel Manager / Technical Sales Engineer | Ideal for control systems, industrial PCs, and factory automation audiences. |
| 9 | Endress+Hauser | endress.com | Industry Manager / Sales Director / Application Specialist | Strong process automation, instrumentation, and industrial measurement fit. |
| 10 | Festo | festo.com | Business Development Manager / Automation Sales Manager / Training Manager | Relevant for pneumatics, automation, industrial training, and technical education. |
| 11 | Danfoss | danfoss.com | Product Manager / Regional Sales Manager / Energy Efficiency Lead | Good fit for drives, climate solutions, energy efficiency, and industrial systems. |
| 12 | Wärtsilä | wartsila.com | Procurement Manager / Engineering Manager / Strategic Buyer | Strong relevance in marine, energy, and technical systems with international buyer presence. |
| 13 | Schaeffler | schaeffler.com | Key Account Manager / Industrial Sales Manager / Technical Consultant | Good industrial buyer for motion systems, bearings, and maintenance-related solutions. |
| 14 | Legrand | legrand.com | Category Manager / Product Marketing Manager / Sales Director | Strong electrical infrastructure and building systems buyer with broad market relevance. |
| 15 | Rittal | rittal.com | Commercial Director / Regional Sales Manager / Solutions Consultant | Well aligned with enclosures, power distribution, industrial cooling, and control cabinets. |
Top buyer companies to prioritize first: ABB, Schneider Electric, Siemens, Honeywell, Vestas
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Procurement Manager
- Category Manager
- Strategic Buyer
- Business Development Manager
- Sales Director
- Regional Sales Manager
- Product Manager
- Technical Sales Engineer
- Automation Manager
- Engineering Manager
- Operations Manager
- Maintenance Manager
- Energy Solutions Manager
- Channel Manager
- Solutions Consultant
Best industry filters to use:
- Electrical/Electronic Manufacturing
- Industrial Automation
- Mechanical or Industrial Engineering
- Construction
- Building Materials
- Machinery
- Semiconductors
- Renewables & Environment
- Utilities
- Oil & Energy
- Information Technology & Services
- Computer Software
- Wholesale
- Logistics & Supply Chain
- Facilities Services
The event type is best understood as an industrial trade show and technology procurement platform. It is particularly useful for companies selling into electrification, automation, smart buildings, industrial energy systems, and technical components.
6️⃣ Estimated attendance / expected footfall
Eliaden typically attracts a strong professional audience with meaningful buyer density. While exact attendance can vary by edition, it is reasonable to treat this as a high-value industrial gathering with substantial footfall from technical professionals, exhibitors, and decision-makers.
Estimated total attendance: High professional turnout, often in the several-thousand range, with a concentrated buyer audience rather than broad public attendance.
For attendee-list sales, the most important metric is not just total footfall, but the proportion of qualified business contacts. In this case, the event is valuable because it brings together engineers, buyers, distributors, integrators, and industrial solution providers in one place.
7️⃣ Key focus areas & buyer engagement
Key focus areas typically include:
- Electrical systems and infrastructure
- Industrial automation and controls
- Power distribution and energy efficiency
- Smart building technologies
- Manufacturing modernization
- Instrumentation and measurement
- Renewable energy and electrification
- Maintenance, reliability, and service optimization
- Technical training and product demonstrations
- Distribution partnerships and channel growth
Buyer engagement opportunities:
- Live product demos and technical consultations
- Engineering-level conversations with specifiers and project leads
- Distributor and channel meetings
- Lead generation for industrial sales teams
- Procurement and sourcing discussions
- Partnership-building with contractors and integrators
The best outreach angle is to position the attendee list as a database of industrial buyers, technical influencers, and solution evaluators. That framing is far more compelling than selling it as a general event list.
8️⃣ Client product fit note
To give you the best buyer recommendation, I should review your client’s website and product offering first. Different products match different attendee segments at Eliaden.
Examples:
- If your client sells industrial components or electrical equipment, target procurement managers, category managers, and technical buyers at industrial manufacturers and distributors.
- If your client sells software or automation platforms, target automation managers, engineering leads, digital transformation heads, and system integrators.
- If your client sells energy or sustainability solutions, target energy managers, facility managers, utilities, and renewable energy companies.
- If your client sells training, certification, or technical services, target education and training managers, operations leaders, and industrial HR teams.
- If your client sells tools, parts, or installation products, target contractors, electrical wholesalers, OEMs, and maintenance teams.
Please share your client website, and I can refine this into the best buyer segment list for your exact product.
9️⃣ Industry recommendations based on the industry list
For this event, the most useful industry filters from your list are:
- Electrical/Electronic Manufacturing
- Industrial Automation
- Mechanical or Industrial Engineering
- Construction
- Building Materials
- Machinery
- Utilities
- Renewables & Environment
- Oil & Energy
- Computer Software
- Information Technology & Services
- Wholesale
- Logistics & Supply Chain
- Facilities Services
Final recommendation
Eliaden 2026 is a strong event for attendee-list sales if your client targets industrial, electrical, automation, and energy buyers. It is especially effective for companies looking to reach engineers, procurement professionals, technical managers, contractors, system integrators, and industrial distributors.
Quality rating for B2B attendee-list sales: 8.5/10
It is a highly relevant event for technical and industrial lead generation, with strong buyer intent and good commercial value. The best results will come from matching the buyer list to the client’s exact product category.
Next step: Share your client website, and I will review it and give you the best buyer companies, job titles, and industry filters tailored to that product.
Data sheet
| Event Name | Eliaden 2026 |
| Event Date | 27 May 2026 – 29 May 2026 |
| Event Status | Upcoming |
| Venue | NOVA Spektrum |
| City | Lillestrøm |
| State / Region | Lillestrøm |
| Country | Norway |
| Organizer | Official organizer details should be confirmed on the event registration or organizer page. The event brand is publicly presented as Eliaden. |
| Official Event Website | eliaden.no |
| Event Type | Industrial technology, automation, energy, electrical engineering, manufacturing, and technical trade exhibition |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Power & Energy; Electric & Electronics |
| Audience Reach | Strongly regional with Nordic and selective international buyer visibility |
| Estimated Attendance / Expected Footfall | High professional footfall is likely for the sector; exact attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Estimated. Current-year attendance metrics were not publicly confirmed in the materials reviewed. |
| Main Purpose of Event | B2B sourcing, product demonstration, technical education, partner development, specification influence, and buyer-supplier engagement across electrical, automation, industrial, and energy markets. |
Eliaden 2026 is positioned as a specialist B2B trade exhibition serving the electrical, automation, industrial technology, manufacturing, and energy ecosystem in Norway. Based on the event theme and venue profile, it is relevant for manufacturers, distributors, contractors, integrators, engineers, technical consultants, and commercial teams looking to evaluate products, compare suppliers, and discuss applied solutions in live project and operating environments.
From a commercial perspective, the event matters because it brings together technical specifiers and business decision-makers rather than general consumers. That typically improves lead quality for industrial suppliers, component manufacturers, systems providers, software vendors, energy solution firms, and service companies targeting procurement-led or project-led buying cycles. Eliaden appears particularly relevant for pipeline building in the Norwegian and broader Nordic industrial market, especially where sales depend on engineering approval, operational fit, and contractor or distributor relationships.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Industrial manufacturers, utilities, EPC firms, maintenance operators, large contractors | Evaluate suppliers, compare pricing, negotiate contracts, manage approved vendor lists | High-value for component, equipment, software, service, and systems suppliers |
| Electrical contractors and project installers | Electrical contracting firms, building systems installers, industrial field service providers | Specify and purchase electrical products, controls, panels, installation tools, and safety solutions | Important downstream channel for brands selling via project work and installation networks |
| Automation engineers and system integrators | Automation firms, industrial software integrators, process engineering companies | Influence technical architecture, vendor selection, interoperability, and implementation standards | High relevance for controls, sensors, drives, robotics, SCADA, IIoT, and integration services |
| Manufacturing plant managers and maintenance leaders | Factories, process plants, assembly operations, industrial facilities | Approve upgrades, reliability projects, modernization budgets, and maintenance procurement | Strong fit for predictive maintenance, spare parts, controls replacement, and plant efficiency offers |
| Energy and power distribution specialists | Utilities, grid operators, energy infrastructure companies, renewable operators | Source switchgear, monitoring systems, power quality solutions, protection, and infrastructure technology | Important buyer pool for energy equipment and grid modernization suppliers |
| Industrial distributors and wholesalers | Electrical distributors, industrial MRO suppliers, technical wholesalers | Select product lines, assess vendor partnerships, manage channel strategy | Critical for market access and regional sales scale |
| Facility managers and technical operations teams | Commercial buildings, campuses, public facilities, technical property operators | Evaluate building electrical systems, controls, energy efficiency, and maintenance vendors | Useful for lighting, energy management, controls, and facility-tech suppliers |
| Product managers, technical sales engineers, and business development leaders | Manufacturers, OEMs, distributors, specialist solution providers | Scout partnerships, monitor competition, identify new technologies, and build channel relationships | Relevant for alliance-building and cross-sell opportunities |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Lillestrøm | Local visitors from the immediate event area and venue ecosystem | Medium | Useful for local contractors, integrators, and nearby technical service providers |
| Greater Oslo / Eastern Norway corridor | Strong professional attendance likely from Oslo-region industry, infrastructure, engineering, and distribution networks | High | This is likely the core commercial catchment area for the event |
| National: Norway | Attendees from utilities, manufacturing sites, offshore-related industry, public infrastructure, and national distributor networks | High | Likely to include procurement and technical decision-makers from across the country |
| Nordic region | Selective attendance from Sweden, Denmark, Finland, and Nordic supplier channels | Medium | Most relevant for cross-border manufacturers, distributors, and industrial technology brands |
| International | Targeted rather than mass international participation | Low to Medium | International visibility is likely strongest among manufacturers, export teams, and strategic partners |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event appears to be strongest in Norway with meaningful Nordic trade visibility and professional relevance beyond the host city. |
| National | Secondary characteristic | Given the venue and sector profile, it is likely to attract buyers and specifiers from across Norway. |
| International | Selective | International attendance is likely focused on exhibitors, suppliers, and Nordic channel partners rather than broad global footfall. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Current-year official buyer / attendee company list | Not publicly released in the reviewed materials | No reliable current-edition attendee company directory was publicly confirmed. | — | — | Confirmed current-year list unavailable |
| Current-year official speaker organization list | Not publicly confirmed in the reviewed materials | Speaker-affiliated buyer organizations could not be validated from official sources reviewed. | — | — | Confirmed current-year list unavailable |
| Current-year official exhibitor-to-buyer crossover list | Not suitable to assume as buyer data | Exhibitors should not be treated as buyers unless a separate procurement role is officially documented. | — | — | Methodology note |
| Recommended next step | Official list capture | When the organizer publishes exhibitor, sponsor, seminar, matchmaking, or visitor information, those entities can be converted into validated buyer-targeting records. | eliaden.no | Procurement Director, Technical Manager, Automation Lead, Plant Manager | Confirmed event source pending |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns supplier selection, framework agreements, and strategic sourcing priorities |
| 2 | Procurement Manager | Procurement | Manager | Directly evaluates vendors, RFQs, pricing, and category fit |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Important for contract awards and supplier rationalization |
| 4 | Engineering Manager | Engineering | Manager | Shapes technical specification and vendor acceptance |
| 5 | Automation Manager / Automation Engineer | Automation / Operations | Manager / Individual Contributor | Influences control systems, interoperability, modernization, and integration partners |
| 6 | Plant Manager | Operations | Director / Manager | Approves operational investments and reliability improvements |
| 7 | Maintenance Manager | Maintenance | Manager | Buys or specifies MRO products, retrofits, and uptime-related solutions |
| 8 | Technical Director | Technical / Engineering | Director | Senior technical approver for complex systems and infrastructure programs |
| 9 | Operations Director | Operations | Director | Critical for productivity, safety, and site-wide improvement projects |
| 10 | Category Manager | Procurement / Supply Chain | Manager | Highly relevant where buying is grouped by electrical, automation, MRO, or energy categories |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Electrical/Electronic Manufacturing | Core fit for electrical systems, components, and controls | OEM and component buying, technical partnerships |
| 2 | Industrial Automation | Directly aligned with automation, process control, and system integration | Controls, sensors, software, and integration services |
| 3 | Mechanical or Industrial Engineering | Broad fit for industrial specifiers and project engineers | Project-based buying and technical evaluation |
| 4 | Oil & Energy | Relevant for power, energy infrastructure, and industrial energy applications | Energy systems, monitoring, and electrical infrastructure |
| 5 | Utilities | Power distribution and grid-relevant technologies are likely represented | Utility procurement and technical infrastructure upgrades |
| 6 | Construction | Electrical contracting and project installation buyers likely attend | Building systems, site infrastructure, and installation procurement |
| 7 | Facilities Services | Facility operations teams may source electrical and energy-efficiency solutions | Building operations, maintenance, and retrofit projects |
| 8 | Machinery | Relevant for plant modernization and machine-level electrical systems | Automation, retrofit, and uptime improvements |
| 9 | Information Technology & Services | Useful where OT/IT convergence, industrial software, and digital control platforms are in scope | Industrial software, data visibility, remote monitoring |
| 10 | Wholesale | Technical distributors and wholesalers are likely route-to-market participants | Channel development and product-line placement |
| 11 | Business Supplies & Equipment | Applicable for industrial tools, equipment, and site support products | MRO and operational procurement |
| 12 | Renewables & Environment | Relevant where energy efficiency, clean power, and grid modernization intersect | Sustainability-oriented technical procurement |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | Current-year attendance number not publicly available in reviewed materials | Professional footfall is likely high given sector fit and venue scale, but no official number should be assumed |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Organizer count not confirmed in reviewed materials | Check official exhibitor or prospectus pages when published |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer program metrics verified | Potentially strong buyer quality, but not quantifiable yet |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda details not fully verified in reviewed materials | Speaker organizations can later support account targeting |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsor roster not verified | Sponsors may include strategic channel partners rather than buyers |
| Historical attendance | Historical attendance figure not publicly confirmed in the reviewed materials | Historical / prior-year evidence unavailable | No reliable official prior-year number was used | Avoid quoting historical volume until organizer releases official data |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Electrical systems | Reliable components, installation products, compliance, and performance | Specification meetings, product comparisons, installer feedback | Panels, cables, power products, protection devices, installation hardware |
| Automation | Efficiency, control, interoperability, and process visibility | Demo-led technical sales, integrator meetings, upgrade planning | PLC, SCADA, HMI, sensors, drives, integration services |
| Energy and power distribution | Power quality, reliability, monitoring, grid-ready infrastructure | Utility and infrastructure stakeholder engagement | Switchgear, meters, monitoring platforms, protection, power management |
| Manufacturing modernization | Retrofit, uptime, maintenance optimization, labor efficiency | Plant-level consultations and operational pain-point discovery | Retrofit kits, condition monitoring, industrial software, MRO solutions |
| Facility and building technology | Safer, more efficient building operations | Meetings with property operators and technical facility teams | Lighting controls, BMS integrations, energy monitoring, safety systems |
| Digital transformation in industrial settings | Data visibility, remote diagnostics, and decision support | Software demos, proof-of-value conversations, pilot project identification | IIoT platforms, dashboards, analytics, remote service tools |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event theme indicates a concentrated audience of technical and commercial industrial buyers. |
| Decision-maker availability | High | Procurement, engineering, operations, and channel roles are likely to be present. |
| Data collection potential | Medium | Commercially useful, but current-year official attendee-company data is not yet publicly confirmed. |
| Apollo targeting potential | Very High | The event maps well to definable industries, departments, and engineering or procurement titles. |
| Geographic targeting potential | High | Strong fit for Norway first, then broader Nordic industrial account expansion. |
| Best outreach approach | High | Use account-based outreach around electrical, automation, plant modernization, and energy efficiency use cases. |
| Overall lead quality | High | Strong event for industrial B2B targeting, even if public attendee list transparency is limited at this stage. |
| Best use case | High | Best suited for role-based prospecting, exhibitor outreach, and Nordic industrial account mapping. |
| Limitations / risks | Medium | Do not overstate attendance volume or named buyer participation until official directories are released. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Electrical/Electronic Manufacturing; Industrial Automation; Mechanical or Industrial Engineering; Oil & Energy; Utilities; Construction; Facilities Services; Machinery; Information Technology & Services; Wholesale; Business Supplies & Equipment; Renewables & Environment | Concentrates on the highest-likelihood buyer ecosystems relevant to Eliaden |
| Departments | Procurement, Purchasing, Engineering, Operations, Maintenance, Supply Chain, Facilities, Information Technology | Targets both commercial buyers and technical influencers |
| Seniority | Manager, Director, VP, Head, C-Level | Prioritizes decision-makers and approval authorities |
| Job titles | Director of Procurement, Procurement Manager, Strategic Sourcing Manager, Category Manager, Engineering Manager, Automation Manager, Plant Manager, Maintenance Manager, Technical Director, Operations Director, Facilities Manager | Matches typical Eliaden buyer and specifier roles |
| Geography | Norway first; expand to Sweden, Denmark, Finland for Nordic coverage | Aligns with the event’s likely reach and practical sales territory |
| Employee size | 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001+ | Captures both specialist integrators and larger industrial buyers |
| Keywords | electrical, automation, industrial, controls, switchgear, plant, utility, maintenance, power distribution, SCADA, PLC, energy management, systems integration | Improves precision where industry labels alone are too broad |
| Technologies, if relevant | Industrial control systems, SCADA, PLC, building management systems, energy monitoring platforms | Useful if selling OT/IT software or integration services |
| Revenue range, if relevant | Mid-market to enterprise for direct sales; SME for distributor and integrator channel sales | Supports separate enterprise and channel motions |
| Company type | Private and public companies; utilities; technical service firms; engineering-led organizations | Covers the most relevant account structures for this event |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Eliaden official website | Official event website | Primary event brand, official event reference point, and future verification source for agenda, exhibitors, and organizer details | High |
| NOVA Spektrum | Official venue website | Venue identity and event-location validation source | High |
| User-provided event details | Provided brief | Event title, city, region, country, venue, and event dates used in this report | Medium |
| Verification note | Methodology | No current-year official attendee list, buyer directory, attendance total, speaker roster, or sponsor count was publicly confirmed in the reviewed materials used for this report. | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Eliaden 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
