Electrify Expo - North America's Largest Electric Vehicle Event
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About this event
Electrify Expo (Electric Vehicle Festival & Demo Event) — 2026
Electrify Expo is described by the event as North America’s largest electric vehicle event, built around hands-on excitement: ride, drive, and demo electric and electrified vehicles across large outdoor festival grounds. For 2026, the experience spans multiple major U.S. cities and includes both vehicle demo activity and large-scale festival elements designed for attendees of all ages.
The official site notes that Electrify Expo covers nearly 1 million square feet of festival experiences, including multiple demo courses and themed zones. The event emphasizes that demos are a core part of the experience, with a lineup that includes EVs, hybrids, e-motorcycles, e-bikes, e-scooters, and more—plus additional entertainment and family-friendly activities.
2026 Tour Locations & Dates (as listed on the official website)
- Los Angeles, CA, USA — June 21–22
- Seattle, WA, USA — July 12–13
- San Francisco, CA, USA — August 23–24
- Chicago, IL, USA — September 13–14
- New York, NY, USA — October 18–19
- Dallas, TX, USA — Nov 15–16
- Dallas, TX, USA — Nov TBA (the site lists a second Dallas entry with “Nov TBA”)
The official website also references additional 2026 new locations including San Diego, Portland, Philadelphia, and Atlanta, each noted as “launched,” but the provided excerpt does not include the confirmed date ranges for those specific cities. If those dates are required for a research plan, we recommend pulling the final schedule details from the site sections labeled by city and dates.
Where it happens (Venue details)
The provided official excerpt lists city and state (and confirms USA) for each 2026 stop, but it does not include a specific venue name/address for the tour stops in the text provided. We can capture the cities and dates reliably from the official content; venue fields would require additional confirmation from the corresponding “Info”/city pages if you need exact venue names for outreach planning.
What attendees experience (Festival + demo courses + zones)
Electrify Expo is positioned as a fun, outdoor, multi-experience environment with multiple demo courses and “zones” designed to broaden what people can try and see. The official site highlights:
- EV and electrified vehicle demos across multiple courses (EVs, hybrids, and more)
- Micro-mobility experiences such as e-bikes, e-scooters, e-skates, and other demo offerings
- Family-friendly festival elements, including a Kids Zone and additional entertainment
- Entertainment including music, food trucks, and a show stage experience
- New 2026 thematic zones, including:
- Robotics Showcase @ EE 2026 (hands-on robotics zone, including humanoids and service/companion/delivery robot concepts)
- Aerial Mobility @ EE 2026 (future-focused “sky commuting” themed showcase)
- 2026 Demo District: EV Terrain Park (purpose-built dirt playground for trucks, SUVs, and crossovers)
- 2026 EV Demo District: Adventure Park (off-road style adventure runs)
- 2026 EV Demo District: Hands Free Zone (closed-loop proving environment for self-driving/autonomy concepts)
- 2026 EV Demo District: E-Motorcycle Trials (closed course for electric motorcycle exploration)
Festival framing and broader expansion (Demo Days Festival)
The official excerpt states that Electrify Expo has expanded into the Demo Days Festival, with the message that the demo experience is designed to include more electric experiences inside a larger festival format. The site also explicitly emphasizes an “all vehicles” approach and a focus on an open course environment.
Brand and “world class” showcase positioning
The official site describes the event as featuring the world’s most amazing brands and notes that major vehicle brands participate with electric and hybrid/PHEV lineups. It also mentions an EV Demo District presented by Hankook Tire, with an emphasis on multiple demo opportunities included with admission.
Overall, Electrify Expo 2026 is presented as a high-energy, outdoor, demo-first EV festival across major U.S. markets—combining vehicle try-outs, electrified micro-mobility experiences, robotics and advanced mobility zones, entertainment, and family-friendly attractions.
Data sheet
Electrify Expo - North America's Largest Electric Vehicle Event – Event Attendee & Buyer Profile Analysis
Event Date: 25–26 July 2026
Location: Portland, OR, United States
Event Status: Upcoming
Research Date: 1 July 2026
Client Website / Product Details: Not provided.
Event Overview
| Event Name | Electrify Expo - North America's Largest Electric Vehicle Event |
| Event Date | 25–26 July 2026 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the provided official text |
| City | Portland |
| State / Region | OR |
| Country | United States |
| Organizer | Electrify Expo |
| Official Event Website | Electrify Expo official website |
| Event Type | Consumer and industry-facing outdoor experiential expo, demo event, and mobility festival |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Power & Energy; IT & Technology; Entertainment & Media; Business Services |
| Audience Reach | Regional with national draw; some international brand interest likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; official public figure not confirmed in the provided source text |
| Main Purpose of Event | Hands-on electric vehicle discovery, demo drives, product education, consumer engagement, and brand visibility across EV, micromobility, robotics, and emerging mobility technologies |
About the Event
Electrify Expo is positioned as a large-scale, outdoor electric mobility experience focused on demos, product interaction, and public education. The official site describes a festival-style environment with EVs, e-motorcycles, e-bikes, e-scooters, robotics, aerial mobility concepts, and hands-on test experiences across a very large event footprint.
The event matters because it sits at the intersection of automotive innovation, consumer adoption, supplier brand activation, and future mobility storytelling. It attracts a mix of manufacturers, technology vendors, mobility brands, channel partners, and prospective buyers who are evaluating electric vehicles, charging-adjacent ecosystems, autonomy, micromobility, and emerging transport technologies. This makes it useful for lead generation, partnership development, and market education.
The event matters because it sits at the intersection of automotive innovation, consumer adoption, supplier brand activation, and future mobility storytelling. It attracts a mix of manufacturers, technology vendors, mobility brands, channel partners, and prospective buyers who are evaluating electric vehicles, charging-adjacent ecosystems, autonomy, micromobility, and emerging transport technologies. This makes it useful for lead generation, partnership development, and market education.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Vehicle shoppers and EV enthusiasts | Consumers, early adopters, families, enthusiasts | Final purchase decision makers or influencers | High for vehicle brands, accessories, financing, insurance, and EV education |
| Fleet and mobility buyers | Corporate fleets, municipal fleets, delivery operators, rideshare operators | Evaluation and procurement influence | High for EVs, charging solutions, telematics, and fleet transition services |
| Auto dealers and channel partners | Dealership groups, franchised dealers, retail channel partners | Merchandising, brand, and go-to-market decision support | High for OEMs, retail enablement, finance, and test-drive programs |
| Procurement and sourcing teams | OEMs, fleet operators, public agencies, mobility service providers | Supplier evaluation and purchasing | High for components, charging, software, logistics, and service providers |
| Operations and facility leaders | Parking operators, venue operators, depots, retail sites, campuses | Infrastructure and vendor selection | High for charging, power, site services, and demo support infrastructure |
| Technology and product leaders | EV brands, software firms, autonomy providers, mobility tech companies | Platform selection and solution evaluation | High for software, embedded systems, AI, telematics, and testing solutions |
| Investors and venture teams | VCs, strategic investors, corporate venture arms | Market validation and partnership sourcing | Medium to high for emerging mobility, robotics, and energy startups |
| Media and content creators | Auto media, EV media, local business media, creators | Influence, awareness, and audience amplification | Useful for brand visibility and launch coverage |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Portland metro buyers, local consumers, local dealers, local media | Medium | Strong local attendance expected due to city accessibility and consumer interest in EVs |
| Host state / region | Oregon buyers, Pacific Northwest mobility and retail stakeholders | High | Oregon and neighboring states are important EV-adoption markets |
| Nearby business hubs | Seattle, Tacoma, Eugene, Salem, Vancouver WA, Boise, Sacramento | Medium to high | Regional corridors support dealer, fleet, and supplier participation |
| National reach | OEMs, mobility brands, national suppliers, national press | High | The event’s scale and brand positioning suggest a national visitor profile |
| International reach | Global brands, tech vendors, and supply chain partners | Low to medium | Likely present through brand and supplier representation rather than mass travel attendance |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is presented as a major U.S. EV festival with broad brand participation and multi-state tour relevance. |
| Regional | Secondary reach | Portland and the Pacific Northwest are core draw zones for local buyers, consumers, dealers, and fleets. |
| Global | Brand reach, not primary physical reach | International brands and suppliers may participate, but public evidence of international visitor volume is not confirmed. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Portland General Electric | Utility / energy buyer | EV adoption, charging, grid, and electrification ecosystem stakeholder | portlandgeneral.com | EV Program Manager, Transportation Electrification Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| PacifiCorp | Utility / infrastructure buyer | Relevant to charging infrastructure, fleet electrification, and power planning | pacificorp.com | Director of Electrification, Energy Program Manager, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| City of Portland | Government buyer | Municipal fleet, sustainability, and public infrastructure decision maker | portland.gov | Fleet Manager, Sustainability Director, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Oregon Department of Transportation | State government buyer | Transportation electrification, public fleet, and mobility policy relevance | oregon.gov/odot | Program Manager, Transportation Electrification Lead, Contracting Officer | Strong Market Fit, Attendance Not Confirmed |
| Amazon Logistics | Fleet / operations buyer | Large fleet electrification and operational efficiency use cases | amazon.com | Fleet Procurement Manager, Operations Director, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| UPS | Logistics / fleet buyer | Delivery electrification, depot charging, and fleet support technologies | ups.com | Fleet Director, Procurement Manager, EV Deployment Lead | Strong Market Fit, Attendance Not Confirmed |
| FedEx | Logistics / fleet buyer | Commercial EV, charging, and fleet software relevance | fedex.com | Fleet Operations Manager, Strategic Sourcing Director, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Tesla | OEM / technology buyer | EV innovation, product development, energy ecosystem, and brand relevance | tesla.com | Product Manager, Procurement Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Rivian | OEM / experience buyer | Relevant for demo, brand, outdoor mobility, and adventure EV positioning | rivian.com | Brand Partnerships Director, Product Marketing Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Ford Motor Company | OEM / fleet buyer | Relevant to EV product strategy, fleet outreach, and mobility demonstrations | ford.com | EV Program Manager, Purchasing Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| General Motors | OEM / strategic buyer | Relevant for EV product visibility, procurement, and channel ecosystem | gm.com | Director of Procurement, EV Strategy Lead, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Hertz | Rental fleet buyer | EV rental fleet, procurement, and customer education relevance | hertz.com | Fleet Procurement Manager, Operations Director, EV Program Lead | Strong Market Fit, Attendance Not Confirmed |
| Enterprise Mobility | Fleet / rental buyer | Potential EV fleet and mobility service buying authority | enterprisemobility.com | VP Fleet, Procurement Director, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns major supplier and category decisions across mobility, fleet, and infrastructure spend |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Supply Chain | Director / Manager | Evaluates vendors for vehicles, charging, event infrastructure, and service contracts |
| 3 | Fleet Director / Fleet Manager | Fleet / Operations | Director / Manager | Directly involved in electrification, vehicle refresh, and total cost of ownership evaluation |
| 4 | EV Program Manager / Transportation Electrification Manager | Sustainability / Energy / Mobility | Manager | Owns project selection for chargers, fleets, policy execution, and adoption programs |
| 5 | Operations Director / Operations Manager | Operations | Director / Manager | Influences site operations, fleet efficiency, maintenance, and vendor selection |
| 6 | Category Manager / Buying Manager | Merchandising / Procurement | Manager | Useful for retail, accessories, distribution, and consumer product sourcing |
| 7 | CIO / CTO / IT Director | IT / Digital | Executive / Director | Relevant for software, telematics, autonomy, and digital mobility platforms |
| 8 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Important for OEMs, startups, and service providers looking for channel and co-marketing partners |
| 9 | Facilities Director / Energy Manager | Facilities / Energy | Director / Manager | Controls site electrification, charging readiness, and vendor needs |
| 10 | Small Business Liaison Officer / Supplier Diversity Manager | Supplier Diversity / Procurement | Manager | Relevant for government and enterprise sourcing pipelines |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core event category and direct OEM relevance | EV product, retail, and fleet targeting |
| 2 | Electrical/Electronic Manufacturing | Battery, charging, controls, and components ecosystem | Component and hardware supplier outreach |
| 3 | Computer Software | Telematics, charging software, autonomy, and mobility platforms | Digital product and integration sales |
| 4 | Information Technology & Services | Supports connected vehicle, fleet, and operating systems needs | IT decision-maker targeting |
| 5 | Logistics & Supply Chain | Fleet electrification and logistics modernization are major themes | Fleet and depot buyer outreach |
| 6 | Oil & Energy | Energy transition and charging infrastructure overlap | Utility and infrastructure buyers |
| 7 | Utilities | Power delivery, charging, and grid support stakeholders | Electrification program outreach |
| 8 | Government Administration | Public fleets, policy, and transportation programs | Public-sector procurement targeting |
| 9 | Retail | Consumer product, accessories, and channel sales relevance | Category and merchandising leads |
| 10 | Wholesale | Distribution of parts, accessories, and micromobility products | Distributor and channel buyer targeting |
| 11 | Environmental Services | Sustainability, emissions reduction, and clean mobility alignment | ESG and sustainability program outreach |
| 12 | Consumer Goods | Accessories, lifestyle, and adjacent mobility products | Consumer-facing product cross-sell |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer public text provided for review did not include a verified figure | Do not use as a guaranteed attendance metric |
| Exhibitor count | Not publicly confirmed | Unavailable | Official content provided | Use only after official exhibitor list is published |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer program count provided in source text | Treat as a broad audience event rather than a closed buyer summit |
| Speaker count | Not publicly confirmed | Unavailable | No verified speaker roster in provided content | Best monitored once agenda is live |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor list in provided content | Monitor official sponsor pages for account targeting |
| Historical attendance | Available only from organizer publications not included in the provided text | Historical / prior-year evidence required | Official event site overview | Use organizer-published historical records if available before campaign launch |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Electric vehicles | Product evaluation, demos, and consumer adoption | Demo-side engagement and brand comparison conversations | OEMs, dealers, financing, warranties, accessories |
| Charging and electrification | Infrastructure readiness and charging access | Lead capture from utilities, fleets, and site operators | Charging hardware, software, site services, power management |
| Fleet transformation | TCO, route fit, maintenance reduction | Procurement and operations decision-maker outreach | Fleet consulting, telematics, charging, vehicles |
| Micromobility | Urban mobility and short-trip transport options | Retail, distribution, and consumer product interest | E-bikes, e-scooters, e-skates, service programs |
| Robotics and autonomy | Future mobility and automation exploration | Innovation-focused stakeholder conversations | Robotics, autonomy, AI, sensors, control systems |
| Brand activation and experiential marketing | Audience engagement and hands-on trials | Best for test-drive lead generation and product education | Event services, displays, demo logistics, digital capture |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for EV, fleet, infrastructure, and mobility decision makers. |
| Decision-maker availability | Medium | Many attendees may be consumers or enthusiasts; business decision makers will exist but are not the majority. |
| Data collection potential | Medium | Good for lead capture if paired with demos, QR capture, and sponsor/exhibitor intelligence. |
| Apollo targeting potential | High | Useful for targeting OEMs, fleets, utilities, public agencies, software, and energy stakeholders. |
| Geographic targeting potential | High | Strong regional targeting around Oregon and the Pacific Northwest, with national brand relevance. |
| Best outreach approach | High-value, industry-specific outreach | Focus on fleet, EV, charging, procurement, and partnership messaging rather than generic event invites. |
| Overall lead quality | High | A strong event for mobility ecosystem prospecting and qualified outreach. |
| Best use case | Lead generation, sponsorship intelligence, partner targeting | Most effective for EV suppliers, charging vendors, fleet solutions, and mobility tech providers. |
| Limitations / risks | No confirmed venue and no public attendance figure in provided source text | Requires updated official agenda/exhibitor/sponsor pages for precise attendee-list building. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Electrical/Electronic Manufacturing; Computer Software; Information Technology & Services; Logistics & Supply Chain; Utilities; Oil & Energy; Government Administration; Retail; Wholesale | Capture EV, fleet, infrastructure, and technology buyers |
| Departments | Procurement; Supply Chain; Operations; Engineering; Product; IT; Sustainability; Facilities; Fleet; Partnerships | Focus on teams most likely to attend or buy from mobility events |
| Seniority | Manager; Director; VP; CXO | Prioritize decision makers and budget holders |
| Job titles | Chief Procurement Officer, VP Procurement, Director of Procurement, Strategic Sourcing Manager, Fleet Manager, EV Program Manager, Sustainability Director, Operations Director, IT Director, Partnerships Director | Exact title targeting for outreach and list-building |
| Geography | Oregon; Washington; California; Idaho; national U.S. accounts; Pacific Northwest metro areas | Align with Portland draw and regional buyer concentration |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Balances mid-market solution buying and enterprise procurement |
| Keywords | EV, electric vehicle, fleet electrification, charging, mobility, sustainability, procurement, sourcing, telematics, autonomy, micromobility | Improve relevance for event-adjacent account discovery |
| Technologies | Telematics, fleet management, charging management, ERP, procurement systems, CRM | Useful if selling software, services, or infrastructure integration |
| Company type | OEMs, utilities, fleets, dealers, distributors, public agencies, mobility startups, service providers | Capture both direct buyers and ecosystem partners |
| Revenue range | $10M+ for scalable commercial targets; $100M+ for enterprise and public-infrastructure buyers | Suitable for enterprise sales motion prioritization |
Suggested Apollo Search Logic: (EV OR "electric vehicle" OR charging OR electrification OR fleet OR mobility OR autonomy OR micromobility) AND (procurement OR sourcing OR operations OR sustainability OR fleet OR partnerships OR product OR engineering) AND (Director OR VP OR Manager OR CXO).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Electrify Expo official website | Official organizer source | 2026 tour locations, Portland as a new 2026 location, event positioning, demo/festival format, and mobility focus areas | High |
| User-provided event details | User-supplied event data | Portland, OR, United States; 25–26 July 2026 | Medium |
| Organizer website content provided in prompt | Primary source excerpt | Confirmed the event’s experiential positioning, EV demo zones, robotics showcase, aerial mobility showcase, and Portland as a 2026 location | High |
| Official venue / exhibitor / sponsor / agenda pages | Not available in provided text | Venue, attendance count, exhibitor list, sponsor list, and speaker list were not confirmed | Not verified |
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