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About this event
EdTech Korea (Event Research & Buyer Profile Analysis)
Event title: EdTech Korea
Industry: Education Technology (EdTech), Digital Learning, EdPolicy & School Innovation
EdTech Korea is widely positioned as a business-facing and solution-focused gathering where education institutions, government-linked education organizations, school operators, training providers, content creators, and technology vendors converge. It typically attracts stakeholders who evaluate or adopt learning platforms, curriculum-support tools, teaching/learning analytics, AI-based learning, assessment solutions, classroom technologies, and English/skills platforms.
1️⃣ Who attends (BUYERS / ATTENDEES)
EdTech Korea is best understood as an education innovation marketplace with multiple attendee layers. While attendees vary by year, the most “buyer-relevant” participants generally fall into these categories:
A) Education buyers & decision-makers (primary buyer layer)
- School operators & education administrators (public/private schools, academies, networks of schools, institutes)
- Academic leadership (principals, heads of curriculum, directors of learning programs, department heads)
- IT & digital transformation leadership for education systems (EDTech infrastructure, platform evaluation, procurement decision support)
- L&D and corporate training leaders when solutions expand into workforce-skilling, upskilling, and certification training
B) Government / public-education ecosystem stakeholders (secondary buyer layer)
- Education innovation teams linked to regional or national education programs
- Policy and curriculum support organizations
- Public project operators running pilots, procurement readiness, and evaluations
C) Solution providers & implementers (influencer layer that still matters)
- EdTech vendors (LMS, adaptive learning, content platforms, test preparation tools, tutoring platforms)
- Learning content publishers and curriculum developers
- Assessment and credentialing organizations
- Systems integrators and professional services firms implementing learning platforms
- Universities, research/innovation labs, and learning science organizations collaborating on pilots
Best buyer fit concept: We should focus on the attendee types most likely to sponsor pilots, evaluate vendors, standardize platforms, or approve adoption plans (education administrators, curriculum leaders, IT/digital transformation managers, learning program directors, and education innovation program leads).
2️⃣ Where the show is happening + attendee geographic origin
Typical location and origin patterns
EdTech Korea is held in South Korea (commonly in a major Seoul-area exhibition venue, depending on the year). Because it is an industry event anchored in the Korean education market, the attendee geographic mix generally includes:
- Primary origin: South Korea (education institutions, local vendors, policy stakeholders, Korean education brands)
- Regional draw: East Asia (Japan, Taiwan, China) for technology and learning content vendors
- International exhibitors/attendees: global EdTech brands, English learning and test-prep companies, AI learning innovators, and content publishers
- Business visitors: multinational education software firms with Korea operations or partners
Buyer targeting implication for us: We should prioritize buyers associated with Korea-based adoption cycles (public/private schooling, academy chains, and Korean education networks), while also keeping international solution providers as “strategic partner” accounts if the client’s offering supports cross-border programs.
3️⃣ Audience reach (Local / National / Global)
EdTech Korea is typically a nationally important Korean education innovation event with international participation through exhibitors and foreign education technology companies.
- Local: High density in Seoul and major metro education ecosystems
- National: Strong national relevance because education procurement and pilots can involve schools/academies across Korea
- Global: Present via international vendors and technology/content brands exploring Korea market entry or partnerships
In short: it’s a Korea-first market event with global “show floor presence” from EdTech companies.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
The table below includes buyer-side organizations that are plausibly active in digital learning adoption, school innovation, education programs, or large-scale training initiatives (buyer-fit examples). Availability of exact attendance can vary by year, but these are strong buyer profiles to target for outreach and lead generation in an EdTech context.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Starfield Education (대형 학원 운영 그룹 사례로 활용) | https://www.starfieldedu.com | Digital Learning Director / Head of Education Innovation | Large academy networks typically evaluate tutoring platforms, LMS, and learning analytics for scalable student outcomes. |
| 2 | Megastudy (메가스터디교육) | https://www.megastudy.net | Product Director (Digital Learning) / VP, Learning Platform | Digital-first education provider with ongoing platform optimization; likely to seek content engines, assessment, and student performance tools. |
| 3 | Daekyo (대교) | https://www.daekyo.com | Digital Education Strategy Manager / Director, EdTech Platforms | Major Korean education group with continuous investment in learning products; strong fit for adaptive learning and content ecosystems. |
| 4 | EBS (한국교육방송공사) | https://www.ebs.co.kr | Business Development Lead (Education Tech) / Head of Digital Content | Public education broadcaster with digital learning initiatives; strong match for interactive content, assessment formats, and platform partnerships. |
| 5 | Korea Institute of Education (한국교육개발원) | https://www.kedi.re.kr | Research Director (EdTech / Learning Sciences) / Program Manager | Education research organizations can sponsor pilots and evaluations for digital learning methodologies and analytics tools. |
| 6 | Korea Education & Research Information Service (KERIS) | https://www.keris.or.kr | Digital Education Program Manager / CIO Office Liaison | Technology service & education infrastructure stakeholders often evaluate learning systems, interoperability, and institutional platforms. |
| 7 | Samsung SDS (삼성SDS) | https://www.samsungsds.com | Education Digital Transformation Lead / Enterprise Solutions Director | Enterprise integrator with experience in education digital transformation; strong fit for platform implementation and analytics deployments. |
| 8 | Naver Education (네이버 계열 교육 사업) | https://www.navercorp.com | EdTech Partnerships Manager / Head of Education Products | Technology platforms that power education content, search/discovery, and learning experiences—good fit for content+tech integration. |
| 9 | Kakao Education (카카오 계열 교육 사업) | https://www.kakaocorp.com | Education Platform Lead / Partnerships & Ecosystem Manager | Consumer platform foundations can expand into learning communities, tools, and learning engagement solutions. |
| 10 | Wizlearn (위즈러닝/학습 플랫폼 유형으로 타겟팅 예시) | https://www.wizlearn.com | Chief Technology Officer (Learning Tech) / Director, Platform Partnerships | Learning platform operators are buyers of content, analytics, assessment tools, and AI personalization components. |
| 11 | Ministry-linked Education Innovation Program Office (부처 연계 교육혁신 기관) | https://www.moe.go.kr | EdTech Program Manager / Policy Implementation Lead | Government-linked offices drive pilots, evaluation frameworks, and program procurements—strong buyer category. |
| 12 | Seoul Metropolitan Office of Education (서울특별시교육청) | https://www.sen.go.kr | Digital Education Team Lead / ICT Education Program Manager | City education offices manage large-scale digital learning rollouts and ICT policy implementation. |
| 13 | Daegu Metropolitan Office of Education (대구광역시교육청) | https://www.dge.go.kr | ICT Education Director / Digital Transformation Manager | Regional education offices are key adopters for student information systems, learning platforms, and classroom tech rollouts. |
| 14 | LG CNS (LG CNS) | https://www.lgcns.com | Education & Public Sector Solutions Director | Systems integrator with capability to deliver education digital solutions and platform integration for institutions. |
| 15 | YBM / Language Education Group (YBM 계열) | https://www.ybmedu.com | Head of Digital English Learning / Product Strategy Director | Language learning brands commonly purchase platforms for adaptive practice, speaking assessment, and test-prep experiences. |
| 16 | iSchool / Private School Chain (사설/혁신학교 운영 유형) | https://www.ischool.com | Head of Learning Innovation / IT & Platform Manager | Schools and school chains evaluate EdTech pilots; strong buyer fit for classroom tools and learning management systems. |
| 17 | Korea University / University Learning Services (대학 학습지원 부서) | https://www.korea.ac.kr | Center Director (Teaching & Learning) / LMS & Learning Systems Manager | Universities often adopt LMS, online learning, assessment systems, and engagement analytics. |
| 18 | KAIST / Academic Innovation (연구중심 교육 혁신 조직 유형) | https://www.kaist.ac.kr | Learning Tech Program Lead / Research Partnership Manager | Research universities support learning tech pilots and partnerships with adaptive learning and education analytics providers. |
| 19 | Public Education Learning Centers / 평생교육원 (institution cluster target) | https://www.nile.or.kr | Head of Continuing Education Digital Programs | Continuing education centers frequently seek scalable online learning content and user engagement tools. |
| 20 | Hyundai Education / Corporate Learning (기업 교육/학습 운영 유형) | https://www.hyundai.com | Learning & Development Program Manager | Corporate training teams explore digital learning for upskilling; can be a buyer when EdTech expands into workforce learning. |
Quick note on buyer list accuracy: The table above is designed to represent buyer-fit categories for outreach within EdTech Korea’s typical ecosystem. For the most precise “best buyers,” we should map your client’s exact product and confirm which buyer segments it serves (schools vs. academies vs. public offices vs. corporate training).
5️⃣ Job profiles, industries & event type
Best job profiles to target (buyer-centric titles)
- Director / Head of Digital Education
- Head of Education Innovation / Learning Innovation Director
- Curriculum Director / Curriculum Development Lead
- Head of Learning Programs / Program Manager (Education)
- IT Manager (Education Systems) / ICT Education Lead
- Platform Product Manager (LMS / Learning Platforms)
- Learning Analytics Manager / Director (Assessment & Insights)
- Partnerships Manager (EdTech) / Business Development Lead
- School Network Operations Lead (for academy chains)
- Teaching & Learning Center Director (universities)
- L&D Manager / Workforce Learning Program Manager (when applicable)
Industries most aligned to EdTech Korea (using the provided industry list)
- Education Management
- Higher Education
- Primary/Secondary Education
- Professional Training & Coaching
- E-Learning
- Internet
- Computer Software
- Information Technology & Services
- Program Development
- Marketing & Advertising (only if your product is heavily adoption/lead-gen oriented)
- Market Research (if your solution sells learning insights/measurement)
Event type (practical classification)
EdTech Korea can be classified as a hybrid of: Education innovation expo, EdTech solution showcase, and education transformation networking event. Its strongest value comes from product evaluation conversations, pilot discussions, partnership matching, and learning outcomes/teaching methodology exchanges.
6️⃣ Estimated attendance (expected total footfall)
Exact attendance figures fluctuate year to year. However, EdTech Korea is typically positioned as a mid-to-large scale education technology event with:
- Exhibitor presence: moderate-to-large vendor floor (platform providers, content creators, assessment tools, classroom tech)
- Visitor population: education administrators, school/district IT teams, academy leaders, and education stakeholders
- Conference program: sessions that pull in decision-makers interested in adoption frameworks and learning outcomes
Working estimate for planning: We typically treat EdTech Korea as a “meaningful lead density” event rather than a purely brand visibility fair—buyers are present, but buyer density increases when we target specific tracks (digital transformation, learning analytics, assessment, adaptive learning, teacher enablement, and curriculum support).
7️⃣ Key focus areas & buyer engagement
Common buyer priorities at EdTech Korea
- Digital learning platforms (LMS, learning ecosystems, content distribution)
- Adaptive learning & personalization (recommendation, pathways, skill targeting)
- Assessment & learning measurement (formative assessment, rubrics, analytics dashboards)
- Learning analytics (student progress insights, teacher insights, risk identification)
- Classroom tools (interactive learning, teacher workflows, digital content delivery)
- AI-enabled tutoring / practice (especially for language learning and exam prep)
- Teacher enablement (lesson planning support, training, and engagement tools)
- Interoperability & rollout readiness (integration with school systems, SSO, data governance)
Buyer engagement approach (what We should emphasize)
For strongest conversion, we should not position outreach as “broad education interest.” We should position it as:
- Pilot-ready fit: how your solution can run pilots with measurable outcomes
- Implementation clarity: onboarding timeline, integration requirements, and support model
- Learning outcome proof: improvement metrics, assessment alignment, or engagement results
- Adoption compatibility: device support, curriculum mapping, language support, school data policies
- Teacher workflow impact: reduced workload and clearer teaching insights
8️⃣ Client-product fit note (we need your client website)
To identify the best buyer segments for EdTech Korea that match your client’s exact offering, we need your client website. Please share the website of your client (the exact landing page or homepage is fine), and we will map:
- Which buyer type is the most likely buyer (schools vs. academies vs. universities vs. public offices vs. corporate L&D)
- Which job titles are the highest probability decision-makers (curriculum leadership vs. IT/digital transformation vs. learning analytics owners)
- Which EdTech focus area the product best supports (adaptive learning, LMS, assessment, analytics, content, AI tutoring, teacher enablement)
- Which outreach priority order we should use for best response rates
Until we receive the client website: Here is a “default best buyer fit” assumption based on typical EdTech Korea product categories:
- Highest probability buyers: Digital Education leaders in education authorities, curriculum directors at schools, platform/product owners at academy groups, LMS/learning systems managers at universities
- Secondary buyers: Learning analytics owners and assessment managers; partnerships/business development leads at education technology vendors who also operate platforms
- Buyer engagement themes: piloting & procurement readiness, measurable learning outcomes, integration and data governance
Once we have the client website, we will refine the recommendations into a tighter set of “best buyer” accounts and the matching titles to target first.
9️⃣ Final recommendation (Who We should prioritize and why)
EdTech Korea is a strong fit for buyer discovery when the client sells solutions that support learning improvement, curriculum enablement, measurable assessment, platform adoption, or education transformation. The event is especially valuable for reaching decision-makers in Korea’s education ecosystem who evaluate technology for classroom and institutional deployment.
Best buyer segments to prioritize (summary)
- Education administrators responsible for digital learning programs
- Curriculum and learning innovation leaders who own pedagogy alignment and adoption
- ICT/digital transformation teams who ensure integration and rollout feasibility
- Academy network leadership for scalable student learning outcomes
- Universities’ teaching & learning centers for LMS and learning science programs
Quality rating (buyer-relevance potential)
Buyer relevance rating: 8/10 (assuming the client product aligns to learning platforms, analytics/assessment, adaptive learning, or teacher workflow enablement). The rating increases to 9/10 when the client’s product maps clearly to Korea’s rollout needs (integration, data governance, curriculum alignment, and measurable outcomes).
What We need from you next
Please paste your client website here. After reviewing it, we will provide:
- Top buyer segments for EdTech Korea tailored to the product
- Priority job titles to target first
- A refined version of the buyer sample table (15–20 rows) matched to your client’s category
- Recommended industry filters to use for prospecting based on the provided industry list
Data sheet
| Event Name | EdTech Korea |
| Event Date | 17–19 September 2026 |
| Event Status | Upcoming |
| Venue | COEX |
| City | Seoul |
| State / Region | Seoul Capital Area |
| Country | South Korea |
| Organizer | Not publicly confirmed in the information reviewed |
| Official Event Website | Not publicly confirmed in the information reviewed |
| Event Type | Trade show / conference for education technology and digital learning stakeholders |
| Primary Category | Education & Training |
| Secondary Applicable Categories | IT & Technology; Business Services; Science & Research |
| Audience Reach | National with regional Asia-Pacific relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; official current-year attendance data not publicly verified in the materials reviewed |
| Main Purpose of Event | To connect education institutions, government stakeholders, edtech providers, distributors, and technology buyers around digital learning, classroom innovation, and education transformation |
EdTech Korea is positioned as a business and networking platform for the education technology market in South Korea, with relevance for schools, universities, training organizations, government education stakeholders, and technology vendors serving digital learning environments. Events in this category typically combine exhibition, product discovery, case studies, and partnership development around classroom hardware, learning software, learning management systems, AI-enabled education tools, and training infrastructure.
Its market value comes from bringing together decision-makers who influence procurement, pilot programs, channel partnerships, and implementation roadmaps. For suppliers, the event is useful for B2B lead generation, institutional outreach, reseller development, and category-specific demand creation across education, public sector, and enterprise learning segments.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | School groups, universities, training providers, education ministries, public agencies | Shortlists suppliers, negotiates terms, manages tenders | High-value for software, hardware, learning content, and services |
| Government buyers | Education ministries, local education offices, public schools, public universities | Influences public procurement, standards, pilots, and vendor approvals | Important for vendors with compliance-ready offerings |
| Corporate learning buyers | Enterprises, HR functions, L&D teams, training academies | Selects platforms and content for workforce training | Relevant for LMS, e-learning, and skills platforms |
| School and university leadership | K-12 schools, academies, colleges, universities | Budget holders, evaluators, implementation sponsors | Strong fit for classroom tools, curriculum tech, and student systems |
| IT and digital transformation leaders | Education institutions, edtech platforms, public agencies | Evaluates integration, security, data, and deployment | Key for SaaS, cloud, cybersecurity, analytics, and device suppliers |
| Distributors and resellers | Education channel partners, AV integrators, device distributors | Purchases for resale, localization, and channel distribution | Useful for market entry and channel development |
| Association leaders and consultants | Education associations, think tanks, advisory firms | Influences policy, best practices, and buying frameworks | Useful for partnerships, visibility, and thought leadership |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Seoul metro area | High | Very high | Host-city attendance is typically the strongest due to proximity to COEX and major institutions |
| South Korea national market | High | High | Expected from schools, universities, regional distributors, and education technology vendors |
| Nearby business hubs | Moderate to high | Moderate | Incheon, Gyeonggi-do, Daejeon, Busan, and major regional education and corporate learning centers |
| Asia-Pacific / international | Possible | Selective | More likely if the event has a strong conference program or partner pavilion strategy |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Seoul-based education and technology events typically draw decision-makers from across South Korea |
| Regional | Secondary reach | Potential to attract participants from greater Northeast Asia and broader APAC if programming supports it |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Education, Republic of Korea | Government / procurement organization | National education buyer and policy influencer | moe.go.kr | Director, procurement lead, digital education officer | Confirmed Government / Procurement Organization |
| Seoul Metropolitan Office of Education | Government / school system | Large-scale K-12 purchasing and pilot environment | sen.go.kr | Procurement manager, IT director, curriculum leader | Confirmed Government / Procurement Organization |
| KAIST | Higher education | Advanced learning technology and research buyer profile | kaist.ac.kr | CIO, procurement director, academic technology lead | Strong Market Fit, Attendance Not Confirmed |
| Korea University | Higher education | Potential buyer of LMS, classroom tech, analytics, and student systems | korea.ac.kr | IT director, procurement, learning innovation lead | Strong Market Fit, Attendance Not Confirmed |
| Yonsei University | Higher education | Relevant for digital campus, learning platform, and edtech adoption | yonsei.ac.kr | Procurement manager, CIO, digital learning director | Strong Market Fit, Attendance Not Confirmed |
| SK hynix | Enterprise learning buyer | Corporate learning, workforce upskilling, and digital training demand | skhynix.com | L&D manager, procurement, HR digital transformation lead | Strong Market Fit, Attendance Not Confirmed |
| Samsung Electronics | Enterprise learning / technology buyer | Large L&D and technology ecosystem relevance | samsung.com | Learning programs lead, procurement, IT director | Strong Market Fit, Attendance Not Confirmed |
| LG Electronics | Enterprise learning / device ecosystem buyer | Potential interest in devices, displays, and training systems | lg.com | IT procurement, learning systems manager, facilities tech lead | Strong Market Fit, Attendance Not Confirmed |
| Naver | Technology / digital platform buyer | Potential buyer of learning platforms, AI tools, and education partnerships | naver.com | Partnerships director, product manager, BD lead | Strong Market Fit, Attendance Not Confirmed |
| Kakao | Technology / digital platform buyer | Relevant for education apps, messaging, content, and digital services | kakaocorp.com | Product lead, partnerships manager, procurement | Strong Market Fit, Attendance Not Confirmed |
| Woongjin Thinkbig | Education publisher / content buyer | Content, edtech, and digital learning buying profile | thinkbig.co.kr | Category manager, product lead, digital content director | Strong Market Fit, Attendance Not Confirmed |
| Megastudy | Education services buyer | Training, online learning, and digital education procurement potential | megastudy.net | Operations director, procurement, product manager | Strong Market Fit, Attendance Not Confirmed |
| Ewha Womans University | Higher education | Likely institutional buyer for campus learning solutions | ewha.ac.kr | IT director, procurement, e-learning manager | Strong Market Fit, Attendance Not Confirmed |
| Busan Metropolitan City Office of Education | Government / school system | Regional education procurement and pilot buyer | pen.go.kr | Procurement officer, education technology lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and vendor approval |
| 2 | Director of Procurement | Procurement | Director | Controls buying process and supplier selection |
| 3 | IT Director / CIO | Information Technology | Director / C-level | Evaluates integration, security, and deployment fit |
| 4 | Learning & Development Director | HR / Training | Director | Owns training platforms and content needs |
| 5 | Strategic Sourcing Manager | Procurement | Manager | Shortlists suppliers and manages RFPs |
| 6 | Category Manager | Commercial / Procurement | Manager | Targets specific product categories and spend lines |
| 7 | Digital Learning Manager | Education Technology / Training | Manager | Influences edtech adoption and implementation |
| 8 | Operations Director | Operations | Director | Interested in workflow efficiency and service delivery |
| 9 | Partnerships Director | Business Development | Director | Useful for channel and alliance-building |
| 10 | Product Manager | Product | Manager | Influences feature priorities and platform buying |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Core education institutions and operators | Schools, universities, training organizations |
| 2 | E-Learning | Directly aligned with digital learning platforms | LMS, content, virtual classrooms |
| 3 | Information Technology & Services | Technology buyers and integrators are relevant | SaaS, integrations, support services |
| 4 | Computer Software | Software vendors and buyers are central to edtech | Learning platforms, analytics, admin tools |
| 5 | Government Administration | Public sector education buyers and policy teams | Tender-driven public procurement |
| 6 | Higher Education | Universities and colleges are prime end users | Campus tech, digital learning, student services |
| 7 | Professional Training & Coaching | Corporate and vocational training demand | Upskilling and workforce development |
| 8 | Information Services | Data, content, and information platforms | Research, content licensing, analytics |
| 9 | Consumer Electronics | Hardware and device ecosystems are often featured | Tablets, displays, classroom devices |
| 10 | Management Consulting | Advisory firms shape education transformation programs | Strategy, digital transformation, procurement advisory |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated / not verified | No organizer-verified public figure reviewed | Use caution in list-building forecasts |
| Exhibitor count | Not publicly confirmed | Not verified | No current official exhibitor directory reviewed | May be available closer to event launch |
| Buyer count | Not publicly confirmed | Not verified | No attendee segmentation data reviewed | Likely mixed institutional and commercial audience |
| Speaker count | Not publicly confirmed | Not verified | No agenda reviewed | Conference programming could increase buyer quality |
| Historical attendance | Not publicly confirmed | Unavailable | No verified prior-year figure reviewed | Attendance figure not publicly confirmed by the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital learning | Online instruction, hybrid learning, LMS access | Demonstrations, pilots, curriculum alignment | LMS, virtual classroom, content platform |
| Classroom technology | Displays, devices, collaboration tools | Hardware demos and bundle pricing | Tablets, panels, AV, peripherals |
| Data and analytics | Usage reporting, student insights, ROI tracking | Show measurable outcomes and dashboards | Analytics software, BI, reporting tools |
| AI in education | Personalization, content creation, tutoring | Position innovation and efficiency use cases | AI assistants, adaptive learning platforms |
| Procurement / sourcing | Vendor evaluation, budgeting, tenders | Value-based commercial discussions | Pricing, implementation, support, SLAs |
| Workforce development | Training and reskilling programs | Executive roundtables and HR outreach | Corporate learning content and platforms |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for education buyers, IT decision-makers, and procurement teams |
| Decision-maker availability | Medium to High | Likely good access if conference and exhibition participation is well attended |
| Data collection potential | Medium | Public directory data not confirmed; event intelligence may need enrichment |
| Apollo targeting potential | High | Clear industry, title, and department filters are available |
| Geographic targeting potential | High | Seoul, South Korea, and APAC-based education buyers are filterable |
| Best outreach approach | Multi-touch pre-event and on-site follow-up | Target procurement, IT, and learning leaders with use-case messaging |
| Overall lead quality | High | Strong B2B attendee list-building potential for edtech and adjacent technology suppliers |
| Best use case | Lead generation, account targeting, channel development | Useful for vendors selling software, devices, content, services, and integration support |
| Limitations / risks | Public data limitations | No verified current-year attendee list or attendance total reviewed |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management, E-Learning, Information Technology & Services, Computer Software, Higher Education, Government Administration, Professional Training & Coaching, Information Services, Consumer Electronics, Management Consulting | Match the event’s core buyer base |
| Departments | Procurement, Information Technology, HR, Learning & Development, Operations, Product, Partnerships, Business Development | Reach decision-makers and influencers |
| Seniority | Manager, Director, VP, CXO, Head | Prioritize budget-holding and approval roles |
| Job titles | Procurement Manager, Director of Procurement, CIO, IT Director, Learning & Development Director, Digital Learning Manager, Category Manager, Partnerships Director, Product Manager, Operations Director | High-intent contact targeting |
| Geography | South Korea; Seoul; Greater Seoul; East Asia; Asia-Pacific | Localize outreach and prioritize nearby buyers |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Capture education institutions and larger enterprise buyers |
| Keywords | edtech, education technology, learning management, LMS, digital learning, classroom technology, procurement, sourcing, training, upskilling, student information system | Refine for event-specific buying signals |
| Company type | Educational institutions, public sector organizations, enterprise learning buyers, technology vendors, distributors | Separate buyers from sellers when necessary |
| Technologies | LMS, ERP, CRM, collaboration tools, cloud, analytics, classroom hardware, cybersecurity | Useful for cross-selling and integration opportunities |
Suggested Apollo Search Logic: (education OR e-learning OR edtech OR learning management OR digital learning) AND (procurement OR sourcing OR IT OR CIO OR director OR manager OR "learning & development") AND location: South Korea OR Seoul. Add company-size filters and exclude pure exhibitors when prospecting only buyers.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| COEX | Venue website | Venue identity and Seoul location context | High |
| Ministry of Education, Republic of Korea | Government source | Government buyer and policy stakeholder relevance | High |
| Seoul Metropolitan Office of Education | Government / education authority | Regional education procurement and buyer relevance | High |
| Korea University, Yonsei University, KAIST | Institutional websites | Higher education buyer profiles for prospecting relevance | Medium to High |
| COEX venue profile | Venue page | Host venue context and city-level event positioning | High |
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