Digital Security (DIGITURVALLISUUS)
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About this event
Digital Security (Digiturvallisuus 2027)
The Digiturvallisuus Fair (Digital Security) will take place on 29 April 2027 at Jyväskylä’s Paviljonki in Jyväskylä, Finland. The event is designed to bring together experts and stakeholders from across the digital security and cybersecurity community.
What the event is about
The fair focuses on cybersecurity and features artificial intelligence (AI) as a central theme. Attendees can expect up-to-date presentations on current security challenges, practical approaches, and the kinds of solutions organizations use to strengthen their cyber resilience.
Why attend
Beyond the educational program, the event offers valuable networking opportunities for industry professionals. It provides a platform for meeting peers, learning from subject-matter experts, and discovering practical tools and services that support safer digital operations for companies and organizations.
Exhibition & practical solutions
Digiturvallisuus is also a place to showcase practical cybersecurity solutions and services. The fair supports organizations looking to demonstrate how they help strengthen cybersecurity capabilities and improve the effectiveness of security measures in real-world environments.
Admission
Admission to the event is free.
Event venue
Paviljonki, Jyväskylä (Finland)
Address: Lutakonaukio 12, 40100 Jyväskylä
The event is organized by Jyväskylän Messut Oy in cooperation with Paviljonki.
Data sheet
Digital Security (DIGITURVALLISUUS) – Event Attendee & Buyer Profile Analysis
Event Date: 29 April 2027
Location: Jyväskylä, Finland
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Digital Security (Digiturvallisuus) |
| Event Date | 29 April 2027 |
| Event Status | Upcoming |
| Venue | Paviljonki |
| City | Jyväskylä |
| State / Region | Central Finland |
| Country | Finland |
| Organizer | Jyväskylän Messut Oy / Paviljonki |
| Official Event Website | paviljonki.fi/en/messut/digital-security/ |
| Event Type | Trade fair / professional networking event |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Security & Defense; Business Services |
| Audience Reach | National, with likely Nordic business interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; official site confirms event date and format, but not a public attendance count. |
| Main Purpose of Event | To present cybersecurity solutions, share current digital security insights, and facilitate networking among industry professionals. |
About the Event
Digital Security (Digiturvallisuus) is a professional event hosted at Paviljonki in Jyväskylä, Finland, focused on cybersecurity and digital resilience. The official event page states that the fair features up-to-date presentations on cybersecurity, valuable networking opportunities, and practical solutions and services that help organizations strengthen their security posture.
The event is positioned as a relevant meeting point for security vendors, technology providers, IT decision-makers, and business stakeholders responsible for protecting systems, data, and digital operations. The organizer also notes that artificial intelligence was a central theme in the 2026 edition, suggesting a broader discussion around emerging risk, automation, and secure digital transformation.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| IT security leaders | Enterprises, public sector bodies, universities, service providers | Decision-makers for cybersecurity strategy, tools, and vendors | High-value audience for security software, services, and advisory firms |
| CIO / CTO / IT directors | Mid-market and enterprise organizations | Budget owners and technology approvers | Relevant for cybersecurity, infrastructure protection, and digital transformation suppliers |
| Procurement and sourcing teams | Corporates, municipalities, government agencies | Vendor selection, tendering, contract management | Useful for suppliers seeking RFPs, framework agreements, and long-term contracts |
| Cybersecurity managers / analysts | Security operations, managed security providers, internal SOC teams | Solution evaluators and technical influencers | Strong fit for detection, response, monitoring, and threat intelligence providers |
| Operations and risk leaders | Critical infrastructure, manufacturing, utilities, logistics | Influence on business continuity and resilience investments | Relevant for resilience, compliance, and incident-response providers |
| Public sector and government buyers | State agencies, municipalities, public institutions | Technology procurement and compliance oversight | High relevance for vendors targeting regulated and publicly funded organizations |
| Consultants and advisors | Cyber advisory firms, risk consultants, IT service firms | Influencers and referral partners | Good channel for solution partnerships and co-selling |
| Exhibitor-side buying teams | Security software vendors, integrators, managed service providers | Potential supplier-buying and partnership roles | Relevant for B2B software, channel, and alliance opportunities |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Jyväskylä | Local businesses, institutions, public sector | Medium | Convenient for local IT, public administration, and education stakeholders |
| Central Finland | Regional enterprises and municipalities | High | Core regional market for procurement and cybersecurity investment |
| Helsinki metropolitan area | National enterprise buyers and technology vendors | High | Likely source of senior decision-makers and larger buying organizations |
| Other Finnish regions | Public sector, manufacturing, utilities, and service firms | High | National reach is realistic for a specialized cybersecurity event |
| Nordic / Baltic region | Security vendors, integrators, cross-border partners | Medium | Possible but not formally confirmed by the organizer |
| International attendees | Specialist vendors, partners, speakers | Low to Medium | No public international attendance figure confirmed |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as a Finland-based professional fair with relevance to national cybersecurity and digital transformation stakeholders. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Jyväskylän kaupunki | Government buyer | Local public-sector technology and security procurement | jyvaskyla.fi | CIO, IT Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Finnish Transport and Communications Agency Traficom | Government / regulatory organization | Digital security, resilience, and compliance stakeholder | traficom.fi | Director, Cybersecurity Lead, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| NCSC Finland | Government / cybersecurity authority | Directly aligned with cybersecurity awareness and ecosystem engagement | kyberturvallisuuskeskus.fi | Security Lead, Program Manager, Policy Officer | Strong Market Fit, Attendance Not Confirmed |
| Elisa | Telecommunications / enterprise services | Enterprise connectivity, managed security, and cyber services buyer/provider | elisa.fi | CISO, IT Security Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| DNA | Telecommunications / digital services | Security, cloud, and enterprise digital services relevance | dna.fi | CTO, Cybersecurity Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| OP Financial Group | Banking / financial services | Highly regulated buyer of security, identity, and risk solutions | op.fi | CISO, Information Security Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Neste | Energy / industrial enterprise | Operational resilience and cybersecurity for industrial environments | neste.com | Cybersecurity Manager, OT Security Lead, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| KONE | Industrial engineering / smart infrastructure | Connected devices and enterprise cyber risk relevance | kone.com | CISO, IT Director, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| UPM | Manufacturing / forest products | Large industrial group with cybersecurity and supplier-risk needs | upm.com | CISO, IT Security Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Valtion tieto- ja viestintätekniikkakeskus Valtori | Government IT services | Public-sector IT operations and security procurement | valtori.fi | ICT Director, Security Architect, Procurement Specialist | Strong Market Fit, Attendance Not Confirmed |
| Aalto University | Higher education / research | Research, IT governance, and institutional cybersecurity needs | aalto.fi | IT Director, Security Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Kesko | Retail / wholesale | Retailer with digital commerce, payment, and data security needs | kesko.fi | IT Director, Information Security Lead, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| S-Group | Retail / hospitality / consumer services | Large, data-heavy business with broad cyber and privacy exposure | s-kanava.fi | CIO, CISO, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Kela | Government / social insurance administration | Sensitive data environment and public-sector security purchasing | kela.fi | Information Security Manager, IT Director, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CISO / Head of Information Security | Security | Executive / Director | Owns security strategy, vendor evaluation, and budget decisions. |
| 2 | CIO / IT Director | IT | Executive / Director | Approves technology direction and enterprise security investments. |
| 3 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Director | Handles sourcing, RFPs, and commercial selection of vendors. |
| 4 | Cybersecurity Manager / Security Analyst | Security Operations | Manager / Senior IC | Evaluates tools, integrations, and operational fit. |
| 5 | IT Security Architect / Solutions Architect | IT / Security | Senior / Lead | Assesses technical compatibility and implementation complexity. |
| 6 | Operations Director / Business Continuity Lead | Operations / Risk | Director / Head | Cares about resilience, downtime reduction, and incident response readiness. |
| 7 | Risk Manager / Compliance Manager | Risk / Compliance | Manager / Director | Focuses on controls, governance, and regulatory alignment. |
| 8 | Public Sector ICT Procurement Officer | Government Procurement | Officer / Manager | Important for public tenders and framework agreements. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Computer Software | Core vendor category for cybersecurity tools and platforms | Security software, SaaS, identity, and monitoring solutions |
| 2 | Information Technology & Services | Broad IT buyer and implementation ecosystem | Managed services, integration, advisory, and implementation |
| 3 | Computer & Network Security | Direct category fit | Threat detection, SOC, IAM, endpoint, and incident response |
| 4 | Government Administration | Public-sector buyers are important for security procurement | Public tendering, compliance, and infrastructure security |
| 5 | Banking | Highly regulated and security-intensive sector | Financial-sector cyber controls, fraud, and risk management |
| 6 | Financial Services | Banks, insurers, and payment firms need advanced security | Compliance-heavy security buying |
| 7 | Telecommunications | Networks and customer data require strong protection | Infrastructure security and managed services |
| 8 | Utilities | Critical infrastructure security is a major need | Operational technology security and resilience |
| 9 | Industrial Automation | OT and industrial environments need cyber controls | Factory and plant security solutions |
| 10 | Education Management | Universities and education providers hold valuable data | Campus security, identity, and data protection |
| 11 | Hospital & Health Care | Sensitive records and regulated environments | Data protection, incident response, and compliance |
| 12 | Logistics & Supply Chain | Operational continuity and supply chain risk matter | Security for connected logistics systems |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event page | Use direct organizer confirmation if available later. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official event page | No current exhibitor directory provided in the supplied text. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official event page | Buyer volume should be treated as unknown until organizer discloses it. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official event page | No agenda or speaker list included in the supplied official text. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official event page | No sponsor roster included in the supplied official text. |
| Historical attendance | Not publicly confirmed by the organizer | Historical / prior-year evidence unavailable | Official event page | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Cybersecurity | Threat prevention, detection, response, and governance | Product demos, assessments, managed services pitch | SOC, MDR, EDR, SIEM, IAM, consulting |
| AI and emerging risk | Secure use of AI and risk management | Thought leadership and policy-led conversations | AI governance, model security, monitoring tools |
| Identity and access management | Protect users, systems, and data access | Security architecture discussions | SSO, MFA, PAM, directory security |
| Compliance and governance | Meet regulatory and audit requirements | Policy, audit-readiness, and risk workshops | GRC platforms, advisory, legal support |
| Business continuity | Minimize downtime and strengthen resilience | Operational risk and resilience messaging | Backup, DR, incident response, resilience consulting |
| Secure digital transformation | Deploy new systems without increasing risk | Cross-sell into IT modernization projects | Cloud security, consulting, integration, training |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly focused on cybersecurity and digital security solutions. |
| Decision-maker availability | High | Likely to attract IT, security, procurement, and operations leaders. |
| Data collection potential | Medium | Good event topic fit, but public attendee lists were not available in the supplied source text. |
| Apollo targeting potential | Very High | Strong fit for security, IT, procurement, and public-sector targeting. |
| Geographic targeting potential | High | Excellent for Finland-first targeting with room for broader Nordic outreach. |
| Best outreach approach | High-value outbound + event-based account targeting | Use security pain-point messaging, compliance hooks, and business continuity use cases. |
| Overall lead quality | High | Strong vertical relevance for B2B lead generation and attendee intelligence workflows. |
| Best use case | Event attendee list building, ABM, and cybersecurity account prospecting | Useful for exhibitors, sponsors, solution providers, and sales teams. |
| Limitations / risks | Public data gap | No confirmed current-year attendee, exhibitor, speaker, or sponsor list was included in the source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Computer Software; Information Technology & Services; Computer & Network Security; Government Administration; Financial Services; Banking; Telecommunications; Utilities; Industrial Automation; Education Management | Focus on the most likely security buyers and influencers. |
| Departments | Information Technology; Engineering; Operations; Procurement; Risk; Compliance | Capture both technical and commercial decision-makers. |
| Seniority | Manager; Director; VP; CXO; Head | Prioritize people with budget, influence, or approval authority. |
| Job titles | CISO, CIO, CTO, IT Director, Security Manager, Cybersecurity Manager, Procurement Manager, Strategic Sourcing Manager, Risk Manager, Compliance Manager, Operations Director | Target the highest-value event audience. |
| Geography | Finland; Central Finland; Helsinki Metropolitan Area; Nordics | Match event geography and nearby commercial hubs. |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,000+ | Capture both mid-market and enterprise organizations with real security budgets. |
| Keywords | cybersecurity, digital security, information security, IAM, SOC, threat detection, incident response, compliance, resilience, AI security | Refine targeting around the event theme. |
| Technologies | Cloud security, endpoint protection, SIEM, EDR, IAM, GRC, backup / DR | Useful for solution-specific prospecting. |
| Company type | Enterprise, public sector, regulated industries, critical infrastructure, large employers | Prioritize organizations with higher security spend and urgency. |
| Revenue range | Mid-market and enterprise revenue bands | Supports more predictable buying power. |
Suggested Apollo Search Logic: (CISO OR CIO OR CTO OR “Information Security” OR “Cybersecurity Manager” OR “IT Director” OR “Procurement Manager”) AND (cybersecurity OR “digital security” OR “information security” OR IAM OR SOC OR “incident response” OR compliance) AND geography: Finland OR Nordics.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Paviljonki – Digital Security official event page | Official organizer website | Event name, date, venue, city, free admission, event purpose, and cybersecurity / AI focus | Very High |
| Paviljonki main website | Official venue / organizer website | Venue identity and location context for Jyväskylä’s Paviljonki | Very High |
| Paviljonki events calendar | Official organizer / venue page | Confirms the event sits within Paviljonki’s professional event portfolio | High |
| Visit Jyväskylä Region | Destination / city information | Geographic context for Jyväskylä and Central Finland | High |
| City of Jyväskylä | Government / municipal source | City reference and local market context | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Digital Security (DIGITURVALLISUUS) — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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