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About this event
Data Expo 2026
Event type: Data, analytics, AI, cloud, business intelligence, data engineering, cybersecurity, software, and enterprise technology expo
Estimated attendance: To be confirmed by the organizer; for attendee-list planning, events in this category commonly attract a mix of data professionals, technology buyers, business decision-makers, solution providers, and enterprise innovation teams.
This event is best evaluated as a buyer-rich B2B technology and data ecosystem rather than a broad consumer expo. The strongest value usually sits in the attendee segments that influence technology adoption, data strategy, analytics procurement, cloud modernization, governance, and digital transformation. For attendee-list research, the key is not only who is present, but which job functions are buying or influencing buying decisions.
1️⃣ Who attends: Buyers / Attendees
Data-focused expos typically attract a combination of operational buyers, strategic decision-makers, implementation teams, and solution evaluators. The most valuable attendees are usually not general visitors, but professionals who own budgets, evaluate vendors, or recommend technology purchases.
Main attendee groups likely to be present:
- Chief Data Officers, Heads of Data, Data Governance leaders
- Data Engineers, Analytics Managers, BI leaders, AI/ML practitioners
- IT Directors, Cloud Architects, Enterprise Architects, Security leaders
- Digital transformation and innovation teams
- Procurement and vendor management teams for technology buying
- Business leaders in finance, retail, healthcare, telecom, manufacturing, logistics, and public sector
- Software vendors, systems integrators, consultants, and managed service providers
- Research, education, and training professionals focused on data literacy
From a buyer-list perspective, the strongest prospects are people with titles that include data, analytics, AI, business intelligence, cloud, governance, architecture, transformation, security, and IT leadership. These roles are more likely to respond to event outreach and vendor conversations than general attendees.
2️⃣ Where the show is happening + attendee geographic origin
Venue and location: Not provided in the request. If you share the organizer website, I can refine the geographic targeting based on the exact city, venue, and registration profile.
For a data expo, attendee origin can vary significantly depending on the event scale:
- Local/regional audience if the event is city-based and primarily serves one market
- National audience if it is a country-wide data and technology gathering
- Global audience if it has major sponsors, enterprise exhibitors, and international conference tracks
Best geographic targeting approach:
- Prioritize the host country and surrounding regions first
- Then target major enterprise hubs with strong tech adoption
- Expand globally only if the event has international speakers, sponsors, or multi-country exhibitors
3️⃣ Audience reach: Local / National / Global
Without the organizer details, the safest classification is national to global. Data and analytics events often attract a higher-value audience than ordinary industry expos because the buyer base spans multiple sectors and seniority levels.
Reach breakdown:
- Local: Useful if the event is regionally hosted and vendor participation is concentrated nearby
- National: Common for established data conferences, especially when enterprise buyers travel for solutions
- Global: Likely if the expo covers cloud, AI, enterprise software, cybersecurity, and advanced analytics with international speakers and sponsors
4️⃣ Sample buyer company names + websites
Below is a strong sample buyer table for a data, analytics, AI, and enterprise technology event. These are companies that are likely to attend, sponsor, exhibit, evaluate, or buy technology at a data expo. The target titles are selected to match actual buying behavior.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Microsoft | microsoft.com | Director of Data Platform / Partner Solutions Manager | Strong fit for cloud, analytics, AI, enterprise data infrastructure, and enterprise solution outreach. |
| 2 | Google Cloud | cloud.google.com | Industry Marketing Manager / Cloud Partnerships Lead | Excellent buyer fit for data cloud, AI, modern analytics, and enterprise transformation use cases. |
| 3 | Amazon Web Services | aws.amazon.com | Data & Analytics Program Manager / Partner Development Manager | Highly relevant for cloud data platforms, AI services, migrations, and enterprise technology buyers. |
| 4 | Oracle | oracle.com | Product Marketing Manager / Data Platform Director | Good fit for enterprise databases, business applications, analytics, and decision-maker outreach. |
| 5 | IBM | ibm.com | Data & AI Sales Director / Enterprise Account Executive | Strong enterprise buyer profile for AI, governance, hybrid cloud, and analytics modernization. |
| 6 | Salesforce | salesforce.com | Analytics Strategy Manager / Solution Engineering Director | Relevant for customer data, CRM analytics, enterprise reporting, and digital transformation. |
| 7 | Snowflake | snowflake.com | Partner Marketing Manager / Enterprise Solutions Director | Excellent fit for modern data warehouse, cloud analytics, and enterprise buyer engagement. |
| 8 | Databricks | databricks.com | Field Marketing Manager / Data Platform Lead | Strong match for lakehouse, AI/ML, data engineering, and enterprise technology procurement. |
| 9 | SAP | sap.com | Data & Analytics Product Manager / Enterprise Architecture Lead | Good fit for ERP, data integration, governance, and enterprise business intelligence buyers. |
| 10 | Accenture | accenture.com | Data Strategy Director / Technology Consulting Manager | Strong consulting buyer profile for large enterprise data transformation projects and partner ecosystem. |
| 11 | Deloitte | deloitte.com | Analytics Consulting Partner / Data Modernization Leader | Excellent for enterprise clients, analytics advisory, and data governance opportunities. |
| 12 | PwC | pwc.com | Data & AI Advisory Director / Client Solutions Leader | Relevant for transformation, risk analytics, governance, and enterprise data buying influence. |
| 13 | Capgemini | capgemini.com | Data Practice Lead / Technology Partnerships Manager | Good fit for enterprise data engineering, cloud adoption, and managed transformation services. |
| 14 | ServiceNow | servicenow.com | Platform Solutions Director / Partner Sales Manager | Strong for workflow data, enterprise automation, and business process analytics buyers. |
| 15 | Splunk | splunk.com | Security Analytics Manager / Field Marketing Director | Excellent for observability, security analytics, operational intelligence, and enterprise tech buyers. |
| 16 | Adobe | adobe.com | Customer Data Platform Manager / Enterprise Solutions Lead | Useful for marketing analytics, customer intelligence, and experience-data purchasing teams. |
| 17 | Hewlett Packard Enterprise | hpe.com | Data Center Solutions Director / Channel Marketing Manager | Relevant for infrastructure, hybrid cloud, enterprise compute, and data platform buyers. |
| 18 | Infosys | infosys.com | Data Consulting Lead / Account Growth Manager | Good fit for large-scale digital transformation, offshore delivery, and analytics project buyers. |
| 19 | TCS | tcs.com | Technology Services Director / Enterprise Sales Manager | Strong enterprise services buyer profile for data modernization and transformation programs. |
| 20 | Snowflake | snowflake.com | Partner Account Executive / Demand Generation Manager | High-value target for data cloud campaigns and conference attendee engagement. |
Top 5 best sample accounts to prioritize first: Microsoft, AWS, Google Cloud, Databricks, and Snowflake. These brands are highly relevant to event audiences centered on data platforms, AI, cloud, and enterprise analytics.
5️⃣ Job profiles, industries & event type
Best job titles to target:
- Chief Data Officer
- VP Data & Analytics
- Head of Business Intelligence
- Director of Data Engineering
- Data Governance Manager
- Analytics Manager
- Machine Learning Lead
- AI Strategy Director
- Enterprise Architect
- Cloud Solutions Architect
- Security Operations Director
- IT Transformation Manager
- Marketing Analytics Manager
- Customer Data Platform Lead
- Technology Procurement Manager
Best Apollo industry filters to use:
- Computer Software
- Information Technology & Services
- Internet
- Information Services
- Computer & Network Security
- Management Consulting
- Financial Services
- Banking
- Insurance
- Telecommunications
- Retail
- Healthcare / Hospital & Health Care
- Logistics & Supply Chain
- Professional Training & Coaching
- Market Research
- Marketing & Advertising
- Education Management
- Higher Education
Event type alignment: Data Expo 2026 likely fits best under a mix of data infrastructure, enterprise software, analytics, AI, cloud, and digital transformation categories. If the event includes exhibitor booths, demos, workshops, or keynote sessions, the buyer audience may include both end users and channel partners.
6️⃣ Estimated attendance / expected footfall
Because no organizer data was provided, attendance should be treated as estimated only. Events in the data and enterprise technology space can range from a few hundred attendees at niche forums to many thousands at large-scale expos.
Planning ranges:
- Small specialized event: 300–1,000 attendees
- Mid-sized event: 1,000–5,000 attendees
- Large expo/conference: 5,000+ attendees
If Data Expo 2026 is positioned as a major conference and exhibition, the most valuable metric is not just total footfall but decision-maker density. A smaller but more senior audience can outperform a larger general audience for attendee-list sales.
7️⃣ Key focus areas & buyer engagement
Likely focus areas:
- Data analytics and business intelligence
- AI, machine learning, and automation
- Cloud migration and modern data platforms
- Data governance, quality, and compliance
- Cybersecurity and privacy
- Customer data platforms and personalization
- Data engineering and integration
- Enterprise reporting and decision intelligence
- Industry-specific analytics for finance, healthcare, retail, and manufacturing
Best buyer engagement angle: Instead of positioning the list as “event attendees,” position it as a high-intent technology buyer and influencer audience. The strongest messaging would be:
“We help you reach data, analytics, AI, cloud, security, and enterprise decision-makers attending Data Expo 2026, including leaders who influence platform selection, transformation strategy, vendor evaluation, and implementation.”
This is much stronger than a generic attendee pitch because it focuses on buying intent and enterprise relevance.
8️⃣ Client product review note
To give you the best buyer list based on your client requirement, I need the client website first. The right buyer targets change a lot depending on what your client sells.
Examples:
- If the client sells data software, dashboards, BI tools, or AI platforms, target data leaders, analytics managers, and enterprise tech buyers.
- If the client sells cybersecurity or privacy solutions, target security directors, compliance leaders, and IT managers.
- If the client sells cloud infrastructure or managed services, target CIO teams, cloud architects, and transformation leaders.
- If the client sells training, staffing, or consulting, target HR, L&D, technical enablement, and business transformation teams.
Please share your client website so I can review it and narrow down the best buyers for Data Expo 2026 based on product fit, industry fit, and likely purchasing behavior.
9️⃣ Final recommendation
Data Expo 2026 looks like a strong buyer-intent event if your goal is to reach enterprise data, analytics, AI, cloud, and technology decision-makers. It is especially valuable if the exhibitor and attendee mix includes enterprise software vendors, consulting firms, system integrators, cloud providers, and data platform buyers.
Best segments to collect:
- Data and analytics leadership
- IT and cloud architecture teams
- AI and automation decision-makers
- Consulting and transformation buyers
- Security and governance stakeholders
- Technology vendors and sponsors
Overall B2B attendee-list value: 8.5/10, assuming the event includes enterprise buyers, sponsors, and decision-makers rather than only students or general visitors.
If you send me the client website, I can turn this into a much sharper buyer list with the best titles, industries, and companies matched to your client’s product.
Data sheet
| Event Name | Data Expo 2026 |
| Event Date | 9 September 2026 - 10 September 2026 |
| Event Status | Upcoming |
| Venue | Jaarbeurs Utrecht |
| City | Utrecht |
| State / Region | Utrecht |
| Country | Netherlands |
| Organizer | Organizer-branded as Data Expo; Jaarbeurs-hosted event materials indicate venue and event hosting relationship. Current-year organizer legal entity should be rechecked on the official event page before commercial list claims. |
| Official Event Website | data-expo.nl |
| Event Type | B2B expo and conference focused on data, analytics, AI, cloud, BI, data engineering, cybersecurity, software, and enterprise technology |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services |
| Audience Reach | Primarily National, with likely Benelux and selective wider European participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current-year volume metrics; event positioning and thematic audience profile are clear, but public attendee totals, buyer counts, and final exhibitor counts were not confirmed in the materials reviewed. |
| Main Purpose of Event | Vendor discovery, enterprise technology evaluation, peer learning, solution comparison, data strategy development, and relationship-building between data leaders, IT teams, analytics practitioners, and technology suppliers. |
Data Expo 2026 is positioned as a business-focused technology event centered on data-driven transformation. Based on the event theme and category, the expo is expected to bring together enterprise and public-sector professionals responsible for data platforms, analytics, AI adoption, governance, cloud modernization, cybersecurity, and related software investment decisions. The event format is relevant to both solution evaluation and ecosystem networking, making it valuable for exhibitors seeking demand from technical and business-side stakeholders.
From a market-position standpoint, this is best treated as a buyer-rich B2B data and enterprise technology environment rather than a broad consumer event. Its value for lead generation lies in the concentration of data leaders, IT decision-makers, transformation teams, architects, analysts, and operational stakeholders who either own budget, influence platform selection, or shape implementation requirements. For attendee-list planning, relevance is highest where the goal is outreach to organizations with active digital, analytics, cloud, compliance, and security agendas.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Chief Data and Data Strategy Leaders | Large enterprises, banks, insurers, telecom operators, government bodies, healthcare groups | Set data roadmap, governance, architecture priorities, and investment direction | High-value targets for data platforms, governance tools, AI solutions, and consulting services |
| Analytics, BI, and Reporting Teams | Enterprise analytics functions, shared services, commercial intelligence teams | Evaluate dashboards, data visualization, reporting stacks, and self-service analytics | Strong fit for BI software, data integration, governance, and training vendors |
| Data Engineering and Platform Teams | Cloud-native enterprises, digital businesses, integrators, software-led corporations | Influence tool selection for pipelines, warehouses, lakehouses, observability, and MLOps | Highly relevant for infrastructure, integration, orchestration, and automation suppliers |
| AI / ML and Innovation Teams | Innovation offices, digital labs, enterprise AI teams, product organizations | Assess use cases, model deployment, responsible AI, and experimentation tools | Good fit for AI platforms, model management, data labeling, and advisory services |
| IT Directors and Enterprise Architecture Leaders | Mid-market and enterprise companies, public-sector organizations | Approve interoperability, cloud, scalability, security, and standards decisions | Key buying influence for enterprise software, cloud, integration, and modernization projects |
| Cybersecurity and Risk Leaders | Regulated industries, government agencies, large digital enterprises | Influence security architecture, access control, compliance, and data protection tooling | Important for cybersecurity vendors and secure-data infrastructure suppliers |
| Digital Transformation and Operations Leaders | Retail, logistics, manufacturing, healthcare, utilities, public services | Translate business process pain points into platform and workflow purchases | Relevant for automation, workflow analytics, process intelligence, and business applications |
| Procurement and Sourcing Stakeholders | Large enterprises and public-sector organizations acquiring software and IT services | Support vendor qualification, contracting, RFP processes, and commercial review | Useful contacts for converting technical interest into procurement-stage opportunities |
| Consultants, Integrators, and MSPs | System integrators, advisory firms, implementation partners, managed service providers | Influence downstream vendor recommendations and framework adoption | Strong multiplier channel for partnership-led go-to-market |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Utrecht | Host-city professionals, local employers, consultancies, public institutions | Medium | Central location supports strong one-day attendance and practical meeting access |
| Province of Utrecht | Regional enterprises, education, healthcare, and service organizations | Medium | Convenient rail and road links make the venue accessible for regional business travel |
| Randstad business corridor | Amsterdam, Rotterdam, The Hague, Eindhoven, and major Dutch corporate centers | High | Most likely concentration of enterprise buyers, IT leaders, and transformation teams |
| National Netherlands | Corporate, public-sector, financial, industrial, and digital-economy attendees | High | Best treated as a national event for Dutch B2B data and technology stakeholders |
| Benelux | Belgium and Luxembourg decision-makers, vendors, and partners | Medium | Reasonable cross-border participation is likely for regional software and consulting ecosystems |
| Wider Europe | Selective attendance from global vendors, partner networks, and EU-facing organizations | Low to Medium | International profile likely exists, but the strongest practical demand base appears Dutch-first |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event location, Dutch market relevance, and business-oriented technology scope indicate strongest pull from across the Netherlands. |
| Regional Benelux | Secondary reach | Cross-border participation is commercially plausible for software vendors, partners, and enterprise buyers in neighboring markets. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| ING | Enterprise buyer | Major data-intensive financial institution with ongoing needs in analytics, security, governance, and cloud data platforms | ing.com | Chief Data Officer, Head of Data, Analytics Director, Security Architect | Strong Market Fit, Attendance Not Confirmed |
| Rabobank | Enterprise buyer | Data-heavy banking environment with compliance, customer analytics, AI, and risk-management use cases | rabobank.com | Data Governance Lead, Head of BI, Enterprise Architect, Procurement Manager IT | Strong Market Fit, Attendance Not Confirmed |
| ABN AMRO | Enterprise buyer | Relevant for advanced analytics, regulatory reporting, cybersecurity, and enterprise data modernization | abnamro.com | Chief Information Officer, Director Data, Head of AI, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| KPN | Enterprise buyer | Telecom operators are active buyers of AI, cloud, cybersecurity, observability, and customer data tools | kpn.com | CTO, Data Platform Manager, Security Director, Architecture Lead | Strong Market Fit, Attendance Not Confirmed |
| VodafoneZiggo | Enterprise buyer | High relevance for network analytics, customer intelligence, security, and digital transformation | vodafoneziggo.nl | Director Data & Analytics, Head of Security, Procurement Lead IT, Cloud Architect | Strong Market Fit, Attendance Not Confirmed |
| Ahold Delhaize | Retail enterprise buyer | Major retailer with strong demand for pricing analytics, supply chain data, personalization, and cloud platforms | aholddelhaize.com | Chief Data Officer, VP Technology, Analytics Director, Category Technology Lead | Strong Market Fit, Attendance Not Confirmed |
| Bol | Digital commerce buyer | Relevant for e-commerce analytics, recommendation engines, data engineering, and AI-driven operations | bol.com | Head of Data Science, Platform Director, Engineering Manager, Security Manager | Strong Market Fit, Attendance Not Confirmed |
| ASML | Industrial enterprise buyer | Advanced manufacturing companies need large-scale data, analytics, cybersecurity, and digital operations capability | asml.com | Digital Transformation Director, Data Architect, Security Lead, Procurement Manager Software | Strong Market Fit, Attendance Not Confirmed |
| Philips | Enterprise buyer | Healthcare technology leader with data, AI, cloud, and security requirements across multiple business units | philips.com | Chief Information Security Officer, Data Strategy Lead, Product Analytics Director, AI Program Manager | Strong Market Fit, Attendance Not Confirmed |
| NS (Nederlandse Spoorwegen) | Transport operator buyer | Transport operators are active users of predictive analytics, customer data, infrastructure monitoring, and cybersecurity | ns.nl | Head of Data, IT Director, Operations Analytics Lead, Security Manager | Strong Market Fit, Attendance Not Confirmed |
| Schiphol Group | Infrastructure operator buyer | Large infrastructure operators buy analytics, security, data integration, and operational intelligence solutions | schiphol.nl | CIO, Data Program Director, Innovation Manager, Procurement Business Partner IT | Strong Market Fit, Attendance Not Confirmed |
| Rijkswaterstaat | Government / public-sector buyer | Public agencies use data, cloud, and cybersecurity tools for infrastructure and service management | rws.nl | Chief Information Officer, Program Manager Data, Enterprise Architect, Contract Manager IT | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Data Officer | Data / Executive | C-Level | Owns enterprise data strategy, governance priorities, and transformation roadmap |
| 2 | Head of Data / Director of Data | Data | Director | Leads platform, governance, and team-level vendor evaluation |
| 3 | Analytics Director / BI Manager | Analytics / Business Intelligence | Director / Manager | Key buyer or influencer for reporting, dashboards, and insight delivery tools |
| 4 | Data Engineering Manager | Engineering / Platform | Manager | Evaluates tooling for ingestion, orchestration, storage, and observability |
| 5 | Chief Information Officer | IT / Executive | C-Level | Approves strategic technology direction and enterprise architecture alignment |
| 6 | CTO / VP Technology | Technology | C-Level / VP | Relevant for platform selection, modernization, and high-value software decisions |
| 7 | Enterprise Architect / Cloud Architect | Architecture / Infrastructure | Manager / Director / IC | Strong technical influence on interoperability, stack selection, and implementation feasibility |
| 8 | Chief Information Security Officer / Security Director | Security | C-Level / Director | Critical for data protection, compliance, identity, and secure architecture decisions |
| 9 | Digital Transformation Director | Transformation / Operations | Director | Bridges operational needs with analytics, automation, and cloud investment |
| 10 | Procurement Manager IT / Vendor Manager | Procurement / Sourcing | Manager | Helps convert opportunity from technical validation to commercial engagement |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core fit for data, cloud, platform, and consulting ecosystems | Data platforms, integration, managed services, advisory |
| 2 | Computer Software | Software-led firms are both buyers and ecosystem partners | AI, analytics, MLOps, observability, SaaS partnerships |
| 3 | Computer & Network Security | Data governance and security overlap strongly at this type of event | Data protection, IAM, compliance, cyber analytics |
| 4 | Financial Services | Banks and insurers are major users of regulated data infrastructure | Risk analytics, fraud, compliance, customer intelligence |
| 5 | Banking | High-value data and governance buyers | Data quality, AI, reporting, secure cloud migration |
| 6 | Telecommunications | Telecom operators have heavy demand for analytics and infrastructure tooling | Customer data, network analytics, security, cloud modernization |
| 7 | Retail | Retailers use analytics and AI extensively across pricing, supply chain, and customer experience | Forecasting, personalization, merchandising analytics |
| 8 | Government Administration | Public agencies increasingly procure data and digital transformation capabilities | Open data, citizen services, infrastructure intelligence, secure systems |
| 9 | Hospital & Health Care | Healthcare organizations need analytics, interoperability, and security investment | Clinical data, operations analytics, secure cloud, compliance |
| 10 | Logistics & Supply Chain | Operational optimization and predictive analytics are core use cases | Routing, warehouse intelligence, demand planning |
| 11 | Industrial Automation | Industrial users adopt analytics and AI for performance and predictive maintenance | Operational data lakes, machine analytics, process intelligence |
| 12 | Management Consulting | Consultancies attend as advisors and channel influencers | Partnerships, implementation alliances, referral opportunities |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No verified public 2026 attendance total identified in reviewed materials | Do not use a numeric claim in list-sales language without organizer confirmation |
| Exhibitor count | Not publicly confirmed in reviewed materials | Unconfirmed | Current-year directory count not verified | Should be rechecked closer to event if booth-mapping is needed |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer program volume identified | Event appears open to broad professional registration rather than named hosted-buyer disclosure |
| Speaker count | Not publicly confirmed in this review | Unconfirmed | Agenda detail should be checked on official program pages | Speaker organizations can become higher-confidence outreach targets once published |
| Sponsor count | Not publicly confirmed in this review | Unconfirmed | Dependent on current-year event partner pages | Useful mainly for partnership mapping rather than buyer counting |
| Historical attendance | Historical figure not verified in reviewed materials | Historical data unavailable in this review | Requires official archive, brochure, or press release verification | Avoid extrapolation without organizer evidence |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Data Strategy & Governance | Standardization, quality, ownership, cataloging, and compliance | Executive advisory conversations and roadmap workshops | Governance platforms, metadata tools, consulting, stewardship frameworks |
| Analytics & Business Intelligence | Faster insight, self-service reporting, KPI visibility | Demo-led selling and use-case benchmarking | BI software, dashboards, semantic layers, reporting services |
| AI & Machine Learning | Use-case prioritization, model deployment, governance, ROI | Workshops, proof-of-concept discussions, innovation partnerships | AI platforms, MLOps, advisory services, model monitoring |
| Cloud & Data Platforms | Scalability, modernization, cost control, interoperability | Architecture reviews and migration planning | Cloud services, data warehouses, lakehouses, integration tools |
| Cybersecurity | Data protection, identity, access, resilience, regulatory compliance | Security audits, architecture sessions, compliance-led outreach | Security analytics, IAM, encryption, monitoring, consulting |
| Data Engineering & Integration | Reliable pipelines, orchestration, quality, and connectivity | Technical demos and implementation planning | ETL/ELT, API integration, observability, automation |
| Digital Transformation | Operational efficiency, process redesign, measurable business outcomes | Business-case-driven outreach to transformation owners | Transformation consulting, workflow intelligence, automation software |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event theme naturally attracts budget owners and strong technical influencers in data and enterprise technology. |
| Decision-maker availability | High | Likely presence of senior data, IT, analytics, and transformation leaders, though final program confirmation is needed. |
| Data collection potential | Medium | Value is strong, but public named-attendee visibility may be limited without official speaker, exhibitor, or sponsor lists. |
| Apollo targeting potential | Very High | The event maps cleanly to Apollo filters by industry, department, title, company scale, and geography. |
| Geographic targeting potential | High | The Netherlands offers concentrated corporate density, making Utrecht and the broader Randstad efficient for outreach. |
| Best outreach approach | High | Use role-based messaging around data strategy, analytics modernization, AI use cases, cloud migration, and governance pain points. |
| Overall lead quality | High | Strong event for B2B demand generation if the offering aligns to enterprise data, cloud, AI, or security buying priorities. |
| Best use case | High | Ideal for attendee-list planning, named-account targeting, exhibitor outreach, and account-based sales development. |
| Limitations / risks | Medium | Current-year public counts and named participant data were not fully confirmed; avoid overstating attendance or attendee identity. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Computer & Network Security; Financial Services; Banking; Telecommunications; Retail; Government Administration; Hospital & Health Care; Logistics & Supply Chain; Industrial Automation; Management Consulting | Build a high-fit buyer universe aligned with event themes |
| Departments | Information Technology; Engineering; Data; Analytics; Security; Operations; Procurement; Innovation | Focus on technical and commercial influencers |
| Seniority | C-Level; VP; Director; Head; Manager | Capture budget owners and operational selectors |
| Job titles | Chief Data Officer; Head of Data; Director of Data; Analytics Director; BI Manager; Data Engineering Manager; CIO; CTO; Enterprise Architect; Cloud Architect; Security Director; CISO; Digital Transformation Director; Procurement Manager IT; Vendor Manager | Pinpoint likely event-relevant stakeholders |
| Geography | Netherlands first; then Belgium and Luxembourg for secondary expansion | Match likely attendee footprint |
| Employee size | 200-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,001+ | Prioritize organizations with data platform budgets and dedicated teams |
| Keywords | data platform, analytics, business intelligence, AI, machine learning, governance, cloud migration, data engineering, cybersecurity, digital transformation | Increase thematic precision in account and contact discovery |
| Technologies | Cloud data stack, BI platforms, security tooling, AI/ML environment filters where available | Useful for intent-like stack alignment and competitive replacement campaigns |
| Revenue range | Mid-market to enterprise; prioritize larger revenue bands where complex data infrastructure is likely | Improves fit for enterprise-grade data and transformation offerings |
| Company type | Public companies, large private enterprises, government-linked organizations, infrastructure operators | Targets organizations with recurring platform and compliance spend |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Data Expo official website | Official event website | Event branding, timing, topic positioning, and current event presence | High for event identity; current-year volume metrics should still be rechecked on detailed pages |
| Jaarbeurs official website | Official venue / organizer platform | Venue identity, location, and host-event credibility | High |
| User-supplied event details | Provided reference data | Venue, city, region, country, and date range used for this data sheet | Medium; should be cross-checked against final official registration page prior to campaign launch |
| Public corporate websites listed in sample buyer table | Official company websites | Buyer organization existence and sector relevance only | High for company verification; not evidence of event attendance |
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