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About this event

Data Expo 2026

Event type: Data, analytics, AI, cloud, business intelligence, data engineering, cybersecurity, software, and enterprise technology expo

Estimated attendance: To be confirmed by the organizer; for attendee-list planning, events in this category commonly attract a mix of data professionals, technology buyers, business decision-makers, solution providers, and enterprise innovation teams.

This event is best evaluated as a buyer-rich B2B technology and data ecosystem rather than a broad consumer expo. The strongest value usually sits in the attendee segments that influence technology adoption, data strategy, analytics procurement, cloud modernization, governance, and digital transformation. For attendee-list research, the key is not only who is present, but which job functions are buying or influencing buying decisions.

1️⃣ Who attends: Buyers / Attendees

Data-focused expos typically attract a combination of operational buyers, strategic decision-makers, implementation teams, and solution evaluators. The most valuable attendees are usually not general visitors, but professionals who own budgets, evaluate vendors, or recommend technology purchases.

Main attendee groups likely to be present:

  • Chief Data Officers, Heads of Data, Data Governance leaders
  • Data Engineers, Analytics Managers, BI leaders, AI/ML practitioners
  • IT Directors, Cloud Architects, Enterprise Architects, Security leaders
  • Digital transformation and innovation teams
  • Procurement and vendor management teams for technology buying
  • Business leaders in finance, retail, healthcare, telecom, manufacturing, logistics, and public sector
  • Software vendors, systems integrators, consultants, and managed service providers
  • Research, education, and training professionals focused on data literacy

From a buyer-list perspective, the strongest prospects are people with titles that include data, analytics, AI, business intelligence, cloud, governance, architecture, transformation, security, and IT leadership. These roles are more likely to respond to event outreach and vendor conversations than general attendees.

2️⃣ Where the show is happening + attendee geographic origin

Venue and location: Not provided in the request. If you share the organizer website, I can refine the geographic targeting based on the exact city, venue, and registration profile.

For a data expo, attendee origin can vary significantly depending on the event scale:

  • Local/regional audience if the event is city-based and primarily serves one market
  • National audience if it is a country-wide data and technology gathering
  • Global audience if it has major sponsors, enterprise exhibitors, and international conference tracks

Best geographic targeting approach:

  • Prioritize the host country and surrounding regions first
  • Then target major enterprise hubs with strong tech adoption
  • Expand globally only if the event has international speakers, sponsors, or multi-country exhibitors

3️⃣ Audience reach: Local / National / Global

Without the organizer details, the safest classification is national to global. Data and analytics events often attract a higher-value audience than ordinary industry expos because the buyer base spans multiple sectors and seniority levels.

Reach breakdown:

  • Local: Useful if the event is regionally hosted and vendor participation is concentrated nearby
  • National: Common for established data conferences, especially when enterprise buyers travel for solutions
  • Global: Likely if the expo covers cloud, AI, enterprise software, cybersecurity, and advanced analytics with international speakers and sponsors

4️⃣ Sample buyer company names + websites

Below is a strong sample buyer table for a data, analytics, AI, and enterprise technology event. These are companies that are likely to attend, sponsor, exhibit, evaluate, or buy technology at a data expo. The target titles are selected to match actual buying behavior.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 Microsoft microsoft.com Director of Data Platform / Partner Solutions Manager Strong fit for cloud, analytics, AI, enterprise data infrastructure, and enterprise solution outreach.
2 Google Cloud cloud.google.com Industry Marketing Manager / Cloud Partnerships Lead Excellent buyer fit for data cloud, AI, modern analytics, and enterprise transformation use cases.
3 Amazon Web Services aws.amazon.com Data & Analytics Program Manager / Partner Development Manager Highly relevant for cloud data platforms, AI services, migrations, and enterprise technology buyers.
4 Oracle oracle.com Product Marketing Manager / Data Platform Director Good fit for enterprise databases, business applications, analytics, and decision-maker outreach.
5 IBM ibm.com Data & AI Sales Director / Enterprise Account Executive Strong enterprise buyer profile for AI, governance, hybrid cloud, and analytics modernization.
6 Salesforce salesforce.com Analytics Strategy Manager / Solution Engineering Director Relevant for customer data, CRM analytics, enterprise reporting, and digital transformation.
7 Snowflake snowflake.com Partner Marketing Manager / Enterprise Solutions Director Excellent fit for modern data warehouse, cloud analytics, and enterprise buyer engagement.
8 Databricks databricks.com Field Marketing Manager / Data Platform Lead Strong match for lakehouse, AI/ML, data engineering, and enterprise technology procurement.
9 SAP sap.com Data & Analytics Product Manager / Enterprise Architecture Lead Good fit for ERP, data integration, governance, and enterprise business intelligence buyers.
10 Accenture accenture.com Data Strategy Director / Technology Consulting Manager Strong consulting buyer profile for large enterprise data transformation projects and partner ecosystem.
11 Deloitte deloitte.com Analytics Consulting Partner / Data Modernization Leader Excellent for enterprise clients, analytics advisory, and data governance opportunities.
12 PwC pwc.com Data & AI Advisory Director / Client Solutions Leader Relevant for transformation, risk analytics, governance, and enterprise data buying influence.
13 Capgemini capgemini.com Data Practice Lead / Technology Partnerships Manager Good fit for enterprise data engineering, cloud adoption, and managed transformation services.
14 ServiceNow servicenow.com Platform Solutions Director / Partner Sales Manager Strong for workflow data, enterprise automation, and business process analytics buyers.
15 Splunk splunk.com Security Analytics Manager / Field Marketing Director Excellent for observability, security analytics, operational intelligence, and enterprise tech buyers.
16 Adobe adobe.com Customer Data Platform Manager / Enterprise Solutions Lead Useful for marketing analytics, customer intelligence, and experience-data purchasing teams.
17 Hewlett Packard Enterprise hpe.com Data Center Solutions Director / Channel Marketing Manager Relevant for infrastructure, hybrid cloud, enterprise compute, and data platform buyers.
18 Infosys infosys.com Data Consulting Lead / Account Growth Manager Good fit for large-scale digital transformation, offshore delivery, and analytics project buyers.
19 TCS tcs.com Technology Services Director / Enterprise Sales Manager Strong enterprise services buyer profile for data modernization and transformation programs.
20 Snowflake snowflake.com Partner Account Executive / Demand Generation Manager High-value target for data cloud campaigns and conference attendee engagement.

Top 5 best sample accounts to prioritize first: Microsoft, AWS, Google Cloud, Databricks, and Snowflake. These brands are highly relevant to event audiences centered on data platforms, AI, cloud, and enterprise analytics.

5️⃣ Job profiles, industries & event type

Best job titles to target:

  • Chief Data Officer
  • VP Data & Analytics
  • Head of Business Intelligence
  • Director of Data Engineering
  • Data Governance Manager
  • Analytics Manager
  • Machine Learning Lead
  • AI Strategy Director
  • Enterprise Architect
  • Cloud Solutions Architect
  • Security Operations Director
  • IT Transformation Manager
  • Marketing Analytics Manager
  • Customer Data Platform Lead
  • Technology Procurement Manager

Best Apollo industry filters to use:

  • Computer Software
  • Information Technology & Services
  • Internet
  • Information Services
  • Computer & Network Security
  • Management Consulting
  • Financial Services
  • Banking
  • Insurance
  • Telecommunications
  • Retail
  • Healthcare / Hospital & Health Care
  • Logistics & Supply Chain
  • Professional Training & Coaching
  • Market Research
  • Marketing & Advertising
  • Education Management
  • Higher Education

Event type alignment: Data Expo 2026 likely fits best under a mix of data infrastructure, enterprise software, analytics, AI, cloud, and digital transformation categories. If the event includes exhibitor booths, demos, workshops, or keynote sessions, the buyer audience may include both end users and channel partners.

6️⃣ Estimated attendance / expected footfall

Because no organizer data was provided, attendance should be treated as estimated only. Events in the data and enterprise technology space can range from a few hundred attendees at niche forums to many thousands at large-scale expos.

Planning ranges:

  • Small specialized event: 300–1,000 attendees
  • Mid-sized event: 1,000–5,000 attendees
  • Large expo/conference: 5,000+ attendees

If Data Expo 2026 is positioned as a major conference and exhibition, the most valuable metric is not just total footfall but decision-maker density. A smaller but more senior audience can outperform a larger general audience for attendee-list sales.

7️⃣ Key focus areas & buyer engagement

Likely focus areas:

  • Data analytics and business intelligence
  • AI, machine learning, and automation
  • Cloud migration and modern data platforms
  • Data governance, quality, and compliance
  • Cybersecurity and privacy
  • Customer data platforms and personalization
  • Data engineering and integration
  • Enterprise reporting and decision intelligence
  • Industry-specific analytics for finance, healthcare, retail, and manufacturing

Best buyer engagement angle: Instead of positioning the list as “event attendees,” position it as a high-intent technology buyer and influencer audience. The strongest messaging would be:

“We help you reach data, analytics, AI, cloud, security, and enterprise decision-makers attending Data Expo 2026, including leaders who influence platform selection, transformation strategy, vendor evaluation, and implementation.”

This is much stronger than a generic attendee pitch because it focuses on buying intent and enterprise relevance.

8️⃣ Client product review note

To give you the best buyer list based on your client requirement, I need the client website first. The right buyer targets change a lot depending on what your client sells.

Examples:

  • If the client sells data software, dashboards, BI tools, or AI platforms, target data leaders, analytics managers, and enterprise tech buyers.
  • If the client sells cybersecurity or privacy solutions, target security directors, compliance leaders, and IT managers.
  • If the client sells cloud infrastructure or managed services, target CIO teams, cloud architects, and transformation leaders.
  • If the client sells training, staffing, or consulting, target HR, L&D, technical enablement, and business transformation teams.

Please share your client website so I can review it and narrow down the best buyers for Data Expo 2026 based on product fit, industry fit, and likely purchasing behavior.

9️⃣ Final recommendation

Data Expo 2026 looks like a strong buyer-intent event if your goal is to reach enterprise data, analytics, AI, cloud, and technology decision-makers. It is especially valuable if the exhibitor and attendee mix includes enterprise software vendors, consulting firms, system integrators, cloud providers, and data platform buyers.

Best segments to collect:

  • Data and analytics leadership
  • IT and cloud architecture teams
  • AI and automation decision-makers
  • Consulting and transformation buyers
  • Security and governance stakeholders
  • Technology vendors and sponsors

Overall B2B attendee-list value: 8.5/10, assuming the event includes enterprise buyers, sponsors, and decision-makers rather than only students or general visitors.

If you send me the client website, I can turn this into a much sharper buyer list with the best titles, industries, and companies matched to your client’s product.

Data sheet

Data Expo 2026 – Event Attendee & Buyer Profile Analysis
Event date: 9 September 2026 - 10 September 2026
Location: Jaarbeurs Utrecht, Utrecht, Netherlands
Event status: Upcoming
Research date: 22 June 2026
Event Overview
Event Name Data Expo 2026
Event Date 9 September 2026 - 10 September 2026
Event Status Upcoming
Venue Jaarbeurs Utrecht
City Utrecht
State / Region Utrecht
Country Netherlands
Organizer Organizer-branded as Data Expo; Jaarbeurs-hosted event materials indicate venue and event hosting relationship. Current-year organizer legal entity should be rechecked on the official event page before commercial list claims.
Official Event Website data-expo.nl
Event Type B2B expo and conference focused on data, analytics, AI, cloud, BI, data engineering, cybersecurity, software, and enterprise technology
Primary Category IT & Technology
Secondary Applicable Categories Business Services
Audience Reach Primarily National, with likely Benelux and selective wider European participation
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability Low for current-year volume metrics; event positioning and thematic audience profile are clear, but public attendee totals, buyer counts, and final exhibitor counts were not confirmed in the materials reviewed.
Main Purpose of Event Vendor discovery, enterprise technology evaluation, peer learning, solution comparison, data strategy development, and relationship-building between data leaders, IT teams, analytics practitioners, and technology suppliers.
About the Event

Data Expo 2026 is positioned as a business-focused technology event centered on data-driven transformation. Based on the event theme and category, the expo is expected to bring together enterprise and public-sector professionals responsible for data platforms, analytics, AI adoption, governance, cloud modernization, cybersecurity, and related software investment decisions. The event format is relevant to both solution evaluation and ecosystem networking, making it valuable for exhibitors seeking demand from technical and business-side stakeholders.

From a market-position standpoint, this is best treated as a buyer-rich B2B data and enterprise technology environment rather than a broad consumer event. Its value for lead generation lies in the concentration of data leaders, IT decision-makers, transformation teams, architects, analysts, and operational stakeholders who either own budget, influence platform selection, or shape implementation requirements. For attendee-list planning, relevance is highest where the goal is outreach to organizations with active digital, analytics, cloud, compliance, and security agendas.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Chief Data and Data Strategy Leaders Large enterprises, banks, insurers, telecom operators, government bodies, healthcare groups Set data roadmap, governance, architecture priorities, and investment direction High-value targets for data platforms, governance tools, AI solutions, and consulting services
Analytics, BI, and Reporting Teams Enterprise analytics functions, shared services, commercial intelligence teams Evaluate dashboards, data visualization, reporting stacks, and self-service analytics Strong fit for BI software, data integration, governance, and training vendors
Data Engineering and Platform Teams Cloud-native enterprises, digital businesses, integrators, software-led corporations Influence tool selection for pipelines, warehouses, lakehouses, observability, and MLOps Highly relevant for infrastructure, integration, orchestration, and automation suppliers
AI / ML and Innovation Teams Innovation offices, digital labs, enterprise AI teams, product organizations Assess use cases, model deployment, responsible AI, and experimentation tools Good fit for AI platforms, model management, data labeling, and advisory services
IT Directors and Enterprise Architecture Leaders Mid-market and enterprise companies, public-sector organizations Approve interoperability, cloud, scalability, security, and standards decisions Key buying influence for enterprise software, cloud, integration, and modernization projects
Cybersecurity and Risk Leaders Regulated industries, government agencies, large digital enterprises Influence security architecture, access control, compliance, and data protection tooling Important for cybersecurity vendors and secure-data infrastructure suppliers
Digital Transformation and Operations Leaders Retail, logistics, manufacturing, healthcare, utilities, public services Translate business process pain points into platform and workflow purchases Relevant for automation, workflow analytics, process intelligence, and business applications
Procurement and Sourcing Stakeholders Large enterprises and public-sector organizations acquiring software and IT services Support vendor qualification, contracting, RFP processes, and commercial review Useful contacts for converting technical interest into procurement-stage opportunities
Consultants, Integrators, and MSPs System integrators, advisory firms, implementation partners, managed service providers Influence downstream vendor recommendations and framework adoption Strong multiplier channel for partnership-led go-to-market
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Utrecht Host-city professionals, local employers, consultancies, public institutions Medium Central location supports strong one-day attendance and practical meeting access
Province of Utrecht Regional enterprises, education, healthcare, and service organizations Medium Convenient rail and road links make the venue accessible for regional business travel
Randstad business corridor Amsterdam, Rotterdam, The Hague, Eindhoven, and major Dutch corporate centers High Most likely concentration of enterprise buyers, IT leaders, and transformation teams
National Netherlands Corporate, public-sector, financial, industrial, and digital-economy attendees High Best treated as a national event for Dutch B2B data and technology stakeholders
Benelux Belgium and Luxembourg decision-makers, vendors, and partners Medium Reasonable cross-border participation is likely for regional software and consulting ecosystems
Wider Europe Selective attendance from global vendors, partner networks, and EU-facing organizations Low to Medium International profile likely exists, but the strongest practical demand base appears Dutch-first
3. Audience Reach
Reach Level Assessment Explanation
National Primary classification The event location, Dutch market relevance, and business-oriented technology scope indicate strongest pull from across the Netherlands.
Regional Benelux Secondary reach Cross-border participation is commercially plausible for software vendors, partners, and enterprise buyers in neighboring markets.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
ING Enterprise buyer Major data-intensive financial institution with ongoing needs in analytics, security, governance, and cloud data platforms ing.com Chief Data Officer, Head of Data, Analytics Director, Security Architect Strong Market Fit, Attendance Not Confirmed
Rabobank Enterprise buyer Data-heavy banking environment with compliance, customer analytics, AI, and risk-management use cases rabobank.com Data Governance Lead, Head of BI, Enterprise Architect, Procurement Manager IT Strong Market Fit, Attendance Not Confirmed
ABN AMRO Enterprise buyer Relevant for advanced analytics, regulatory reporting, cybersecurity, and enterprise data modernization abnamro.com Chief Information Officer, Director Data, Head of AI, Vendor Manager Strong Market Fit, Attendance Not Confirmed
KPN Enterprise buyer Telecom operators are active buyers of AI, cloud, cybersecurity, observability, and customer data tools kpn.com CTO, Data Platform Manager, Security Director, Architecture Lead Strong Market Fit, Attendance Not Confirmed
VodafoneZiggo Enterprise buyer High relevance for network analytics, customer intelligence, security, and digital transformation vodafoneziggo.nl Director Data & Analytics, Head of Security, Procurement Lead IT, Cloud Architect Strong Market Fit, Attendance Not Confirmed
Ahold Delhaize Retail enterprise buyer Major retailer with strong demand for pricing analytics, supply chain data, personalization, and cloud platforms aholddelhaize.com Chief Data Officer, VP Technology, Analytics Director, Category Technology Lead Strong Market Fit, Attendance Not Confirmed
Bol Digital commerce buyer Relevant for e-commerce analytics, recommendation engines, data engineering, and AI-driven operations bol.com Head of Data Science, Platform Director, Engineering Manager, Security Manager Strong Market Fit, Attendance Not Confirmed
ASML Industrial enterprise buyer Advanced manufacturing companies need large-scale data, analytics, cybersecurity, and digital operations capability asml.com Digital Transformation Director, Data Architect, Security Lead, Procurement Manager Software Strong Market Fit, Attendance Not Confirmed
Philips Enterprise buyer Healthcare technology leader with data, AI, cloud, and security requirements across multiple business units philips.com Chief Information Security Officer, Data Strategy Lead, Product Analytics Director, AI Program Manager Strong Market Fit, Attendance Not Confirmed
NS (Nederlandse Spoorwegen) Transport operator buyer Transport operators are active users of predictive analytics, customer data, infrastructure monitoring, and cybersecurity ns.nl Head of Data, IT Director, Operations Analytics Lead, Security Manager Strong Market Fit, Attendance Not Confirmed
Schiphol Group Infrastructure operator buyer Large infrastructure operators buy analytics, security, data integration, and operational intelligence solutions schiphol.nl CIO, Data Program Director, Innovation Manager, Procurement Business Partner IT Strong Market Fit, Attendance Not Confirmed
Rijkswaterstaat Government / public-sector buyer Public agencies use data, cloud, and cybersecurity tools for infrastructure and service management rws.nl Chief Information Officer, Program Manager Data, Enterprise Architect, Contract Manager IT Strong Market Fit, Attendance Not Confirmed
This table is best used as a prospecting and buyer-fit reference set for Data Expo 2026 themes. These are not confirmed current-year attendee claims unless separately validated through official participant, speaker, sponsor, exhibitor, or agenda materials.
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Chief Data Officer Data / Executive C-Level Owns enterprise data strategy, governance priorities, and transformation roadmap
2 Head of Data / Director of Data Data Director Leads platform, governance, and team-level vendor evaluation
3 Analytics Director / BI Manager Analytics / Business Intelligence Director / Manager Key buyer or influencer for reporting, dashboards, and insight delivery tools
4 Data Engineering Manager Engineering / Platform Manager Evaluates tooling for ingestion, orchestration, storage, and observability
5 Chief Information Officer IT / Executive C-Level Approves strategic technology direction and enterprise architecture alignment
6 CTO / VP Technology Technology C-Level / VP Relevant for platform selection, modernization, and high-value software decisions
7 Enterprise Architect / Cloud Architect Architecture / Infrastructure Manager / Director / IC Strong technical influence on interoperability, stack selection, and implementation feasibility
8 Chief Information Security Officer / Security Director Security C-Level / Director Critical for data protection, compliance, identity, and secure architecture decisions
9 Digital Transformation Director Transformation / Operations Director Bridges operational needs with analytics, automation, and cloud investment
10 Procurement Manager IT / Vendor Manager Procurement / Sourcing Manager Helps convert opportunity from technical validation to commercial engagement
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Information Technology & Services Core fit for data, cloud, platform, and consulting ecosystems Data platforms, integration, managed services, advisory
2 Computer Software Software-led firms are both buyers and ecosystem partners AI, analytics, MLOps, observability, SaaS partnerships
3 Computer & Network Security Data governance and security overlap strongly at this type of event Data protection, IAM, compliance, cyber analytics
4 Financial Services Banks and insurers are major users of regulated data infrastructure Risk analytics, fraud, compliance, customer intelligence
5 Banking High-value data and governance buyers Data quality, AI, reporting, secure cloud migration
6 Telecommunications Telecom operators have heavy demand for analytics and infrastructure tooling Customer data, network analytics, security, cloud modernization
7 Retail Retailers use analytics and AI extensively across pricing, supply chain, and customer experience Forecasting, personalization, merchandising analytics
8 Government Administration Public agencies increasingly procure data and digital transformation capabilities Open data, citizen services, infrastructure intelligence, secure systems
9 Hospital & Health Care Healthcare organizations need analytics, interoperability, and security investment Clinical data, operations analytics, secure cloud, compliance
10 Logistics & Supply Chain Operational optimization and predictive analytics are core use cases Routing, warehouse intelligence, demand planning
11 Industrial Automation Industrial users adopt analytics and AI for performance and predictive maintenance Operational data lakes, machine analytics, process intelligence
12 Management Consulting Consultancies attend as advisors and channel influencers Partnerships, implementation alliances, referral opportunities
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Attendance figure not publicly confirmed by the organizer. Unconfirmed No verified public 2026 attendance total identified in reviewed materials Do not use a numeric claim in list-sales language without organizer confirmation
Exhibitor count Not publicly confirmed in reviewed materials Unconfirmed Current-year directory count not verified Should be rechecked closer to event if booth-mapping is needed
Buyer count Not publicly confirmed Unconfirmed No official buyer program volume identified Event appears open to broad professional registration rather than named hosted-buyer disclosure
Speaker count Not publicly confirmed in this review Unconfirmed Agenda detail should be checked on official program pages Speaker organizations can become higher-confidence outreach targets once published
Sponsor count Not publicly confirmed in this review Unconfirmed Dependent on current-year event partner pages Useful mainly for partnership mapping rather than buyer counting
Historical attendance Historical figure not verified in reviewed materials Historical data unavailable in this review Requires official archive, brochure, or press release verification Avoid extrapolation without organizer evidence
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Data Strategy & Governance Standardization, quality, ownership, cataloging, and compliance Executive advisory conversations and roadmap workshops Governance platforms, metadata tools, consulting, stewardship frameworks
Analytics & Business Intelligence Faster insight, self-service reporting, KPI visibility Demo-led selling and use-case benchmarking BI software, dashboards, semantic layers, reporting services
AI & Machine Learning Use-case prioritization, model deployment, governance, ROI Workshops, proof-of-concept discussions, innovation partnerships AI platforms, MLOps, advisory services, model monitoring
Cloud & Data Platforms Scalability, modernization, cost control, interoperability Architecture reviews and migration planning Cloud services, data warehouses, lakehouses, integration tools
Cybersecurity Data protection, identity, access, resilience, regulatory compliance Security audits, architecture sessions, compliance-led outreach Security analytics, IAM, encryption, monitoring, consulting
Data Engineering & Integration Reliable pipelines, orchestration, quality, and connectivity Technical demos and implementation planning ETL/ELT, API integration, observability, automation
Digital Transformation Operational efficiency, process redesign, measurable business outcomes Business-case-driven outreach to transformation owners Transformation consulting, workflow intelligence, automation software
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance High The event theme naturally attracts budget owners and strong technical influencers in data and enterprise technology.
Decision-maker availability High Likely presence of senior data, IT, analytics, and transformation leaders, though final program confirmation is needed.
Data collection potential Medium Value is strong, but public named-attendee visibility may be limited without official speaker, exhibitor, or sponsor lists.
Apollo targeting potential Very High The event maps cleanly to Apollo filters by industry, department, title, company scale, and geography.
Geographic targeting potential High The Netherlands offers concentrated corporate density, making Utrecht and the broader Randstad efficient for outreach.
Best outreach approach High Use role-based messaging around data strategy, analytics modernization, AI use cases, cloud migration, and governance pain points.
Overall lead quality High Strong event for B2B demand generation if the offering aligns to enterprise data, cloud, AI, or security buying priorities.
Best use case High Ideal for attendee-list planning, named-account targeting, exhibitor outreach, and account-based sales development.
Limitations / risks Medium Current-year public counts and named participant data were not fully confirmed; avoid overstating attendance or attendee identity.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Information Technology & Services; Computer Software; Computer & Network Security; Financial Services; Banking; Telecommunications; Retail; Government Administration; Hospital & Health Care; Logistics & Supply Chain; Industrial Automation; Management Consulting Build a high-fit buyer universe aligned with event themes
Departments Information Technology; Engineering; Data; Analytics; Security; Operations; Procurement; Innovation Focus on technical and commercial influencers
Seniority C-Level; VP; Director; Head; Manager Capture budget owners and operational selectors
Job titles Chief Data Officer; Head of Data; Director of Data; Analytics Director; BI Manager; Data Engineering Manager; CIO; CTO; Enterprise Architect; Cloud Architect; Security Director; CISO; Digital Transformation Director; Procurement Manager IT; Vendor Manager Pinpoint likely event-relevant stakeholders
Geography Netherlands first; then Belgium and Luxembourg for secondary expansion Match likely attendee footprint
Employee size 200-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,001+ Prioritize organizations with data platform budgets and dedicated teams
Keywords data platform, analytics, business intelligence, AI, machine learning, governance, cloud migration, data engineering, cybersecurity, digital transformation Increase thematic precision in account and contact discovery
Technologies Cloud data stack, BI platforms, security tooling, AI/ML environment filters where available Useful for intent-like stack alignment and competitive replacement campaigns
Revenue range Mid-market to enterprise; prioritize larger revenue bands where complex data infrastructure is likely Improves fit for enterprise-grade data and transformation offerings
Company type Public companies, large private enterprises, government-linked organizations, infrastructure operators Targets organizations with recurring platform and compliance spend
Suggested Apollo Search Logic: Netherlands OR Benelux accounts in Information Technology & Services, Computer Software, Financial Services, Banking, Telecommunications, Retail, Government Administration, Hospital & Health Care, Logistics & Supply Chain, or Industrial Automation, filtered to Data, IT, Security, Analytics, Architecture, Innovation, and Procurement functions, with titles such as "Chief Data Officer" OR "Head of Data" OR "Director of Data" OR "Analytics Director" OR "BI Manager" OR "Data Engineering Manager" OR "CIO" OR "CTO" OR "Enterprise Architect" OR "CISO" OR "Digital Transformation Director" OR "Procurement Manager IT".
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
Data Expo official website Official event website Event branding, timing, topic positioning, and current event presence High for event identity; current-year volume metrics should still be rechecked on detailed pages
Jaarbeurs official website Official venue / organizer platform Venue identity, location, and host-event credibility High
User-supplied event details Provided reference data Venue, city, region, country, and date range used for this data sheet Medium; should be cross-checked against final official registration page prior to campaign launch
Public corporate websites listed in sample buyer table Official company websites Buyer organization existence and sector relevance only High for company verification; not evidence of event attendance
This event is suitable for B2B attendee-list building and named-account prospecting when positioned as a Dutch data, analytics, AI, cloud, and enterprise technology buying environment. The highest-value targets are senior data, analytics, cloud, security, architecture, and transformation stakeholders. The main caution is that attendee counts and named current-year participants should not be commercially overstated without updated official confirmation closer to the event.

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