CategoryAgriculture & Forestry
Crops & Cattle Conference and Ag Expo
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About this event
Crops & Cattle – Conference & Ag Expo (2026)
The Crops & Cattle – Conference & Ag Expo is an agriculture-focused event produced by High Plains Journal, designed to bring together farmers, ranchers, and ag professionals for practical, real-world learning and productive industry conversations. The 2026 edition takes place August 4–6, 2026 at the Kansas City Convention Center in Kansas City, United States.
What the event is about
The event helps attendees improve both production outcomes and business profitability through education that targets practical strategies, efficiency gains, and long-term resilience. Content is organized around the kinds of decisions crop and livestock operators regularly make—such as input management, soil health practices, precision tools, herd health, genetics, grazing efficiency, and marketing.
Main education tracks and themes
Crops & Cattle includes education sessions that align with the event’s core themes:
- Crops & Forage Production: strategies aimed at improving profitability through better input management, precision ag tools, soil health practices, and more resilient cropping systems.
- Cattle & Livestock Management: ways to enhance herd health, genetics, grazing efficiency, and marketing to strengthen profitability and long-term sustainability.
- Operations & Profitability: practical approaches to boost efficiency, manage costs, and explore new revenue opportunities so operations remain competitive and profitable.
Who attends
Based on the event’s official positioning, Crops & Cattle is built for the people who operate and influence farm and ranch businesses:
- Farmers and ranchers focused on efficiency, improving profitability, and implementing production improvements.
- Ag professionals driving innovation and growth across crops and livestock.
- Crop and livestock producers diversifying revenue through new opportunities and operational improvements.
- Students and emerging professionals who are building careers in agriculture and related fields.
Where it happens
The conference and expo are held at the Kansas City Convention Center in Kansas City, United States, creating an accessible “heart of the country” location intended to support travel and participation across the agricultural community.
Why attend
Attendees come for actionable education designed to strengthen production and the bottom line. The event also emphasizes meeting peers and continuing discussions beyond the show floor, supported by a city environment described as family-friendly and known for strong food and walkable districts.
Who produces the event
The event is produced by High Plains Journal, a trusted source for agricultural news since 1949. High Plains Journal is described as a bi-weekly publication in print and digital formats, covering 12 states spanning North Dakota to Texas and Colorado to Illinois.
Partnership and sponsor ecosystem
The 2026 event recognizes a range of sponsors and partners from across agriculture, including livestock organizations, seeds and inputs, auctions and marketing channels, checkoff programs, agricultural finance, and regional producer groups. This sponsor/partner mix reinforces that the event isn’t only educational—it also reflects active industry participation across crops and cattle.
Event date and location (2026)
Date: August 4–6, 2026
Venue: Kansas City Convention Center
City/Country: Kansas City, United States
Data sheet
Crops & Cattle Conference and Ag Expo – Event Attendee & Buyer Profile Analysis
Event Date: August 4–6, 2026 |
Location: Kansas City, Missouri, United States |
Status: Upcoming |
Research Date: July 6, 2026
Official Website: cropsandcattle.com
Event Overview
| Field | Details |
|---|---|
| Event Name | Crops & Cattle Conference and Ag Expo |
| Event Date | August 4–6, 2026 |
| Event Status | Upcoming |
| Venue | Kansas City Convention Center |
| City | Kansas City |
| State / Region | Missouri |
| Country | United States |
| Organizer | High Plains Journal |
| Official Event Website | cropsandcattle.com |
| Event Type | Conference, ag expo, education and networking event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Business Services |
| Audience Reach | Regional with national draw across U.S. agriculture markets |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High on dates, venue, organizer, and content; low on attendance volume because no public count was provided. |
| Main Purpose of Event | To bring together farmers, ranchers, and ag professionals for practical education, exhibitor engagement, and conversations that improve profitability, efficiency, and resilience. |
About the Event
Crops & Cattle Conference and Ag Expo is a High Plains Journal live production designed for agricultural decision-makers who want practical, immediately usable information. The 2026 event will be held August 4–6 at the Kansas City Convention Center in Kansas City, Missouri, and is positioned as a hands-on education and trade environment for crop and livestock operations.
The event is relevant to producers, ag service providers, suppliers, advisors, and industry partners focused on production efficiency, herd performance, soil health, input management, precision agriculture, marketing, and long-term farm profitability. For B2B lead generation, it is a strong environment for reaching buyer-side ag organizations, regional distributors, agricultural finance providers, and product/service decision-makers who influence purchasing and vendor selection.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and operators | Crop farms, ranches, mixed operations | Direct purchasing authority for inputs, equipment, services | Core buyer group for seed, feed, equipment, software, agronomy, financing, and livestock solutions |
| Farm managers and operations leaders | Large family farms, corporate farms, ranch groups | Influence day-to-day vendor selection and workflow decisions | High-value contacts for operational tools, technology, and service providers |
| Procurement and sourcing teams | Agribusinesses, co-ops, feed and seed organizations | Vendor evaluation, contract negotiation, spend control | Important for supplier onboarding, pricing, and account growth |
| Livestock and cattle managers | Ranches, feedyards, livestock producers | Purchase herd-health, genetics, equipment, and feed-related solutions | Strong fit for animal health, traceability, fencing, handling, and feed solutions |
| Agronomy and crop consultants | Independent consultants, advisory firms, ag retailers | Influence recommendations and specification decisions | Valuable multipliers for inputs, software, testing, and precision ag suppliers |
| Agricultural lenders and insurers | Farm credit institutions, banks, crop/livestock insurers | Finance purchasing capacity and risk management | Relevant for partnership, sponsorship, and producer-finance ecosystems |
| Ag retail and distribution buyers | Farm supply dealers, dealers, distributors, co-ops | Purchase product lines, distribution agreements, and partner services | Useful for channel sales, wholesale, and reseller recruitment |
| Extension and education professionals | Universities, extension services, ag research groups | Technical influence, educational programming, referrals | Important for credibility-building, adoption influence, and sponsorships |
| Supplier and sponsor decision-makers | Ag brands, service providers, finance companies | Marketing, channel development, and business development decisions | Strong fit for event partnerships and enterprise outreach |
| Students and emerging professionals | Ag colleges, FFA, young producer groups | Future buyers and influencers | Useful for talent pipeline, brand visibility, and future account development |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Kansas City | Local and metro-area attendees | Medium | Major metro with strong regional agriculture, distribution, and business access |
| Host state: Missouri | Missouri farms, ranches, ag retailers, lenders | High | Likely strong attendance from western and central Missouri and bordering counties |
| Nearby business hubs | Kansas, Nebraska, Iowa, Oklahoma, Arkansas, Illinois | High | Central U.S. location supports multi-state farm and agribusiness attendance |
| National reach | U.S. ag professionals, suppliers, and advisors | Medium to High | High Plains Journal coverage indicates broader national agriculture relevance |
| International reach | Limited, unless sponsor or partner networks drive it | Low | No current public evidence of a global buyer draw from the organizer material reviewed |
| Trade corridor relevance | Central Plains agriculture and livestock corridors | High | Especially relevant for crop inputs, livestock services, ag finance, and distribution networks |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The organizer’s regional ag media footprint and central U.S. venue support national-level relevance for producers, suppliers, and ag service firms. |
| Secondary Reach | Regional concentration | Likely strongest attendance from Missouri, Kansas, Nebraska, Iowa, Oklahoma, Arkansas, Illinois, and nearby Plains states. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Livestock Marketing Association | Livestock industry association | 2026 sponsor listed on official event site; relevant to livestock marketing, auctions, and ranch operations. | lmaweb.com | Executive Director, Marketing Director, Partnerships Director | Confirmed Sponsor / Exhibitor |
| Pinion | Agribusiness advisory and accounting | 2026 sponsor listed on official event site; serves ag producers and agribusiness financial decision-makers. | pinionglobal.com | Partner, Managing Director, Business Development Director | Confirmed Sponsor / Exhibitor |
| Mountain View Seeds | Seed company | 2026 sponsor listed on official event site; relevant to crop producers and forage decision-makers. | mountainviewseeds.com | Sales Director, Product Manager, Regional Sales Manager | Confirmed Sponsor / Exhibitor |
| Purple Wave Auction | Auction / equipment disposition platform | 2026 sponsor listed on official event site; relevant to farm equipment buyers and sellers. | purplewave.com | VP Sales, Business Development Director, Territory Manager | Confirmed Sponsor / Exhibitor |
| United Sorghum Checkoff Program | Industry promotion / producer organization | 2026 sponsor listed on official event site; relevant to crop producers and commodity education. | sorghumcheckoff.com | Programs Director, Communications Director, Market Development Lead | Confirmed Sponsor / Exhibitor |
| Kansas Grain Sorghum Commission | Commodity commission | 2026 sponsor listed on official event site; relevant to grain producers and agronomy suppliers. | ksgrainsorghum.org | Executive Director, Program Manager, Outreach Coordinator | Confirmed Sponsor / Exhibitor |
| Vitalix | Animal nutrition / livestock supplements | 2026 sponsor listed on official event site; relevant to cattle producers and feed-related buyers. | vitalix.com | Sales Manager, Marketing Manager, Territory Sales Representative | Confirmed Sponsor / Exhibitor |
| Farmers National Company | Agricultural real estate / land management | 2026 sponsor listed on official event site; relevant to landowners, operators, and succession planning. | farmersnational.com | Managing Broker, Business Development Director, Land Agent | Confirmed Sponsor / Exhibitor |
| CERES TAG | Livestock technology / traceability | 2026 sponsor listed on official event site; relevant for cattle management technology and traceability buyers. | cerestag.com | CEO, VP Sales, Product Manager | Confirmed Sponsor / Exhibitor |
| National Auction Association | Industry association | 2026 sponsor listed on official event site; relevant to farm equipment and livestock auction ecosystems. | auctioneers.org | Executive Director, Member Relations Director, Sponsorship Manager | Confirmed Sponsor / Exhibitor |
| American AgCredit | Agricultural lender | 2026 sponsor listed on official event site; highly relevant for producer financing and capital purchases. | agcredit.com | Agribusiness Lender, Regional Manager, Business Development Officer | Confirmed Sponsor / Exhibitor |
| Kansas Soybean Commission | Commodity commission | 2026 sponsor listed on official event site; relevant to crop growers and ag policy/outreach. | kssoybeans.org | Executive Director, Programs Manager, Communications Director | Confirmed Sponsor / Exhibitor |
| Kansas Corn | Commodity organization | 2026 sponsor listed on official event site; relevant to crop producers and educational outreach. | ksgrains.com | Executive Director, Marketing Director, Program Director | Confirmed Sponsor / Exhibitor |
| Kansas Farm Bureau | Producer association | 2026 partner listed on official event site; strong producer network and decision-maker access. | kfb.org | Director of Membership, Policy Director, Communications Director | Confirmed Speaker Organization |
| K-State Research and Extension | University extension / research | 2026 partner listed on official event site; educational influence on crop and livestock practices. | ksre.k-state.edu | Extension Specialist, Program Director, Research Professor | Confirmed Speaker Organization |
| Missouri Farm Bureau | Producer association | 2026 partner listed on official event site; relevant to Missouri farm buyers and advocates. | mofb.org | Director of Advocacy, Membership Director, Policy Analyst | Confirmed Speaker Organization |
| MU Extension, University of Missouri | Extension / research | 2026 partner listed on official event site; relevant to crop, cattle, and business education. | extension.missouri.edu | Extension Specialist, County Director, Program Lead | Confirmed Speaker Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Operator / General Manager | Operations | Owner / C-level | Primary economic buyer for farm and ranch purchases. |
| 2 | Farm Manager / Ranch Manager | Operations | Manager | Manages vendor choices, input planning, and equipment/service adoption. |
| 3 | Chief Procurement Officer / Procurement Manager | Procurement | Director / VP / Manager | Controls sourcing, vendor qualification, and contract purchasing. |
| 4 | Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates suppliers and negotiates category spend. |
| 5 | Livestock Production Manager | Livestock Operations | Manager | Influences animal health, feed, genetics, and handling investments. |
| 6 | Agronomist / Crop Consultant | Agronomy / Advisory | Specialist / Manager | Guides product selection and crop management recommendations. |
| 7 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Relevant for storage, freight, inventory, and distribution solutions. |
| 8 | Operations Director / Facilities Director | Operations / Facilities | Director | Influences infrastructure, maintenance, and operational efficiency purchases. |
| 9 | Category Manager / Merchandising Director | Merchandising / Retail | Manager / Director | Important for ag retail, distribution, and product-line decisions. |
| 10 | Extension Specialist / Research Scientist | Research / Education | Specialist / Faculty | Drives adoption and credibility for technical solutions. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core audience is crop producers, farm owners, and operations managers. | Seed, inputs, agronomy, farm software, and equipment sales |
| 2 | Ranching | Cattle and livestock management are central event themes. | Animal health, feed, fencing, herd tech, and handling systems |
| 3 | Agriculture | Broad agricultural relevance across crop and livestock segments. | General ag industry outreach and account-based marketing |
| 4 | Food Production | Producer economics and commodity supply chains connect to food production. | Ingredient, supply chain, and traceability solutions |
| 5 | Food & Beverages | Relevant where processors, buyers, and commodity partners participate. | Commodity sourcing, procurement, and supplier partnerships |
| 6 | Wholesale | Distribution and reseller networks are relevant to ag product commercialization. | Distributor recruitment and channel sales |
| 7 | Logistics & Supply Chain | Farm operations depend on transport, storage, and inventory reliability. | Freight, warehousing, and supply chain software |
| 8 | Financial Services | Ag lenders and finance partners are typically relevant to producer decision-making. | Equipment finance, operating loans, risk management |
| 9 | Environmental Services | Soil health, sustainability, and stewardship themes are often present in ag events. | Conservation, compliance, and sustainability services |
| 10 | Mechanical or Industrial Engineering | Equipment and operational efficiency are relevant to producers and dealers. | Machinery, parts, automation, and equipment service |
| 11 | Information Technology & Services | Precision ag, data, traceability, and farm software intersect with IT. | Farm software, data platforms, IoT, and analytics |
| 12 | Management Consulting | Business planning and profitability optimization are key event themes. | Advisory services for farm and agribusiness performance |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unverified | Organizer website reviewed; no public attendance number located | Use attendee list capture and registration intelligence rather than headcount claims |
| Exhibitor count | Not publicly confirmed | Unverified | Exhibitor list page referenced on site, but no count provided in reviewed text | Current list should be checked closer to event date |
| Buyer count | Not publicly confirmed | Unverified | No official buyer list located in the reviewed source text | Buyer profiling should be based on attendee personas and sponsor/partner networks |
| Speaker count | Not publicly confirmed in reviewed text | Unverified | Speaker page referenced on site, but no count extracted from provided content | Speaker roster may expand the lead list significantly |
| Sponsor count | 14 listed | Confirmed | Official sponsor section on event website | Useful for prospecting and partnership mapping |
| Historical attendance | Not provided | Unavailable | No prior-year attendance figure included in the reviewed official content | If needed, use registration or post-event recap sources later |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Need to source inputs, equipment, and services cost-effectively | Direct conversations with buying teams, managers, and operators | Supplier proposals, pricing, and contract support |
| Crops & forage production | Improve yield, soil health, and input efficiency | Educational sessions create product interest and follow-up opportunities | Seed, crop protection, soil testing, agronomy services |
| Cattle & livestock management | Improve herd health, genetics, and grazing efficiency | Product demos and expert-led conversations build trust | Animal health, supplements, tags, handling systems, fencing |
| Operations & profitability | Lower costs and improve margins | ROI-based messaging and case studies resonate strongly | Automation, advisory services, financial tools, consulting |
| Precision agriculture | Data-driven field management and input optimization | Tech conversations and workflow demos engage early adopters | Sensors, software, mapping, analytics, IoT tools |
| Farm finance and risk management | Fund capital purchases and stabilize operations | Sponsors and lenders can connect with producers at growth points | Lending, leasing, insurance, hedging, advisory services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event is built around producer, rancher, and ag decision-maker needs. |
| Decision-maker availability | High | Likely presence of owners, managers, procurement influencers, and advisers. |
| Data collection potential | High | Sponsor/partner list, exhibitor list, speakers, and registration assets support profiling. |
| Apollo targeting potential | High | Clear industry and title alignment for ag, ranching, procurement, and finance prospects. |
| Geographic targeting potential | High | Strong central U.S. regional targeting, with national agriculture reach. |
| Best outreach approach | Multi-channel | Use pre-event email, LinkedIn, sponsor alignment, and onsite appointment setting. |
| Overall lead quality | High | Strong fit for ag-related B2B list building and buyer profiling. |
| Best use case | Event attendee targeting and account-based outreach | Most valuable for exhibitors, sponsors, and ag suppliers seeking qualified producer and partner leads. |
| Limitations / risks | Attendance volume not public | No confirmed attendee count was available in the reviewed official content, so scale assumptions should remain conservative. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Ranching; Agriculture; Food Production; Food & Beverages; Wholesale; Logistics & Supply Chain; Financial Services; Environmental Services; Information Technology & Services; Management Consulting; Mechanical or Industrial Engineering | Prioritize the most relevant producer, supplier, finance, and technology audiences. |
| Departments | Operations; Procurement; Supply Chain; Sales; Business Development; Marketing; Finance; Research; Facilities | Capture both buying-side and partner-side contacts. |
| Seniority | Owner; Partner; C-Level; VP; Director; Manager; Senior Manager | Target decision-makers and budget owners. |
| Job titles | Owner, General Manager, Farm Manager, Ranch Manager, Procurement Manager, Sourcing Manager, Operations Director, Supply Chain Director, Agronomist, Extension Specialist, Sales Director, Business Development Director | Align outreach to the actual event buyer personas. |
| Geography | United States; Missouri; Kansas; Nebraska; Iowa; Oklahoma; Arkansas; Illinois; Texas; Colorado | Focus on the strongest regional draw plus national ag accounts. |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers farms, ranches, cooperatives, and regional agribusinesses. |
| Keywords | agriculture, farming, ranching, livestock, cattle, crop production, forage, precision ag, soil health, herd health, feed, agronomy, farm management, distributor, supplier, co-op | Sharpen event-specific prospecting by role and topic. |
| Technologies | Precision agriculture tools, ERP, farm management software, GPS/mapping, IoT sensors, livestock traceability, finance software | Useful when selling technology-enabled products and services. |
| Revenue range | For agribusiness suppliers: $1M–$500M+; for farms/ranches, use employee and industry signals more than revenue | Balances producer businesses and commercial suppliers. |
| Company type | Private; public; nonprofit; cooperative; association; educational institution; government-adjacent extension orgs | Covers the full ecosystem around the event. |
Suggested Apollo Search Logic: (Farming OR Ranching OR Agriculture OR “Food Production”) AND (Owner OR “Farm Manager” OR “Ranch Manager” OR Procurement OR Sourcing OR Operations OR “Business Development”) AND (Missouri OR Kansas OR Nebraska OR Iowa OR Oklahoma OR Arkansas OR Illinois OR Texas OR Colorado) AND (seed OR livestock OR cattle OR forage OR agronomy OR precision ag OR traceability)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Crops & Cattle official website | Official organizer website | Event name, dates, venue, city, organizer, agenda themes, sponsors, and partners | Very High |
| High Plains Journal | Organizer / publisher website | Organizer identity and agricultural media context | High |
| Kansas City Convention Center | Venue website | Venue identity and location confirmation | High |
| Official event sponsor and partner section on cropsandcattle.com | Event page content | Confirmed 2026 sponsor and partner organizations used for sample buyer mapping | Very High |
| Official event navigation references: Schedule, Speakers, Exhibit, Exhibitor List, Registration Brochure | Event directory / agenda pages | Confirmed event structure and available lead sources, though not all pages were fully populated in the provided text | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Crops & Cattle Conference and Ag Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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