CategoryEntertainment & Media
Comic Con Scotland
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About this event
Comic Con Scotland (24–25 October 2026) — Royal Highland Centre, Edinburgh, Scotland
Comic Con Scotland is one of Europe’s largest pop culture conventions, bringing together tens of thousands of fans annually at the Royal Highland Centre in the city of Edinburgh, Scotland. The event is a major gathering for fans of comics, fantasy, science fiction, gaming, horror, and cosplay—built around a shared fandom community and a celebratory convention experience.
Dates & Venue
- Event dates: 24–25th Oct, 2026
- Venue: Royal Highland Centre
- City & country: Edinburgh, Scotland
What Makes the Event a Fan & Community Hub
The main attraction each year is the star guest line-up. Comic Con Scotland consistently features well-known names from movies, TV, streaming, gaming, anime, and sports entertainment. Guests typically appear live on stage, giving attendees the chance to hear directly about their new projects and past roles—alongside opportunities for autographs and photo sessions.
Attendee Experience: More Than Just Celebrities
Beyond meeting and hearing from guests, Comic Con Scotland delivers an all-in-one convention day out:
- Cosplay & on-stage performances: attendees watch cosplayers take to the stage and can also join in activities.
- Props, set builds & photo opportunities: unique convention visuals and themed installations for attendee pictures.
- Gaming areas: both retro and modern gaming zones where fans can test their skills.
- Trader and artist areas: a wide range of gifts, merch, and fan-focused products for the show-floor shopping experience.
International Reach & Audience Origin
The convention draws visitors from a broad geographic base. Comic Con Scotland states it welcomes fans from over 40 countries as well as all over the UK, bringing together international and domestic communities in one place. This makes the event especially relevant for brands and partners that want exposure to an engaged, highly enthusiastic audience that already shares a common interest in pop culture categories such as comics, fantasy, sci-fi, gaming, horror, and cosplay.
Typical Pop Culture Sectors Represented
The event’s programming and guest mix reflects a wide span of entertainment and fandom:
- Movies & TV
- Streaming entertainment
- Gaming
- Anime
- Sports entertainment
- Cosplay culture
- Comic and fantasy fandom
Event Positioning
Comic Con Scotland is designed as a place to celebrate community fandoms, discover new interests, and connect with like-minded attendees. It is not limited to any single fandom segment—it actively grows year to year as a full-scale pop culture convention experience with celebrity programming, interactive activities, gaming engagement, and a large show floor.
Next show: 24–25th October 2026 at the Royal Highland Centre in Edinburgh.
Data sheet
Comic Con Scotland – Event Attendee & Buyer Profile Analysis
Event Date: 24–25 October 2026 |
Location: Royal Highland Centre, Edinburgh, United Kingdom |
Event Status: Upcoming |
Research Date: 30 June 2026
Event Overview
| Event Name | Comic Con Scotland |
| Event Date | 24–25 October 2026 |
| Event Status | Upcoming |
| Venue | Royal Highland Centre |
| City | Edinburgh |
| State / Region | Scotland |
| Country | United Kingdom |
| Organizer | Monopoly Events Ltd. |
| Official Event Website | comicconventionscotland.co.uk |
| Event Type | Consumer pop culture convention, fan event, exhibitor market, celebrity and creator showcase |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Arts & Crafts; Retail; Gaming; Fashion & Beauty |
| Audience Reach | Global audience draw with UK- and Europe-focused attendance |
| Estimated Attendance / Expected Footfall | Tens of thousands annually, based on official website language; precise 2026 figure not publicly confirmed |
| Attendance Data Reliability | Estimated from official organizer statement; attendance figure not publicly confirmed by the organizer |
| Main Purpose of Event | Pop culture fan engagement, celebrity appearances, autograph and photo opportunities, cosplay, gaming, retail merchandising, and community experiences |
About the Event
Comic Con Scotland is one of Europe’s largest pop culture conventions, held at the Royal Highland Centre in Edinburgh. The official website positions the event as a major fan destination centered on star guests from film, television, streaming, gaming, anime, sports entertainment, and the wider cosplay and collectibles ecosystem.
From a B2B perspective, the event is relevant to retailers, licensors, merchandise suppliers, gaming brands, media companies, creators, and experiential marketers seeking consumer fandom audiences. It also has practical value for exhibitors selling licensed products, collectibles, print goods, apparel, props, custom merch, and event services, while giving buyers direct visibility into fan demand and trend-led product categories.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers and category managers | Toy, hobby, collectibles, apparel, gifting, bookstore, and pop culture retailers | Product selection, assortment planning, seasonal purchasing | High relevance for licensed merchandise, collectibles, and fandom products |
| Merchandise and licensing teams | IP licensors, media franchises, brand owners, product licensing agencies | Approve new product lines, manage brand partnerships | Key for licensed merchandise, collaboration opportunities, and brand extensions |
| Gaming buyers and partnerships teams | Game publishers, studios, accessory brands, e-sports-related firms | Community activation, sponsorship, channel partnerships | Relevant for hardware, peripherals, collectibles, and cross-promo campaigns |
| E-commerce and marketplace operators | Online retail brands, fan shops, direct-to-consumer sellers | Sourcing, vendor selection, merchandising | Useful for wholesale, fulfillment, branded products, and niche fandom items |
| Media, content, and publishing teams | Publishers, streaming platforms, entertainment media, fan communities | Content partnerships, promotion, audience development | Relevant for PR, media placements, and creator-led campaigns |
| Brand and experiential marketing teams | Consumer brands, entertainment sponsors, agencies, event marketers | Sponsorship, activation planning, lead capture | Relevant for booth activations, sampling, branded experiences, and sponsorships |
| Artists, makers, and small businesses | Independent creators, illustrators, craft sellers, fan merch brands | Purchasing materials, print services, display solutions | High relevance for print, packaging, payment, fulfillment, and merchandising suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Edinburgh | Strong local attendance from fans, retailers, creators, and media | High | City-based buyers are convenient for short lead times and onsite meetings |
| Host region: Scotland | Regional buyers, distributors, entertainment businesses, and SMBs | High | Accessible for Scottish retail, media, and event-sector outreach |
| Nearby business hubs | Glasgow, Aberdeen, Dundee, Newcastle, Manchester, London | Medium to High | Retailers, media buyers, and brand teams may travel from major UK hubs |
| National reach: United Kingdom | UK-wide attendee base | High | Official website references fans from all over the UK |
| International reach | Fans from over 40 countries, per organizer statement | Medium | Useful for global fandom brands, licensing, and cross-border e-commerce targeting |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The organizer states fans attend from over 40 countries, with a large UK base and internationally recognized guests |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| The LEGO Group | Retail / licensing / consumer products | Strong fit for collectibles, licensed franchises, and fan merchandising | lego.com | Category Manager, Licensing Manager, Buyer, Brand Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Forbidden Planet | Retail | Direct pop-culture retail fit for comics, figures, collectibles, and gifts | forbiddenplanet.com | Buying Manager, Merchandising Manager, Retail Director | Strong Market Fit, Attendance Not Confirmed |
| Waterstones | Retail / books | Graphic novels, fandom books, signed editions, and gift products | waterstones.com | Category Buyer, Book Buyer, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| GAME Digital | Retail / gaming | Gaming merchandise, accessories, collector items, and community engagement | game.co.uk | Buyer, Category Manager, Trading Manager | Strong Market Fit, Attendance Not Confirmed |
| Nintendo | Gaming / licensing | Fandom-heavy audience and cross-promotional merchandise opportunities | nintendo.com | Partnerships Manager, Brand Manager, Licensing Lead | Strong Market Fit, Attendance Not Confirmed |
| Sony Interactive Entertainment | Gaming / entertainment | Audience overlap with gaming and pop culture fans; strong sponsorship fit | sonyinteractive.com | Partnerships Director, Marketing Director, Brand Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Hasbro | Toys / licensing | Licensed toys, collectibles, and fan merchandise are core convention categories | hasbro.com | Licensing Manager, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Panini | Collectibles / trading cards | Trading card and collectible demand aligns with fan convention audiences | paniniamerica.net | Sales Director, Category Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Bandai Namco Entertainment | Gaming / entertainment | Pop culture conventions are a strong channel for fan engagement and merchandise | bandainamcoent.com | Marketing Director, Partnerships Manager, Community Manager | Strong Market Fit, Attendance Not Confirmed |
| Aston Villa / similar sports entertainment licensors | Sports merchandising | Sports-fandom crossover with celebrity and collector culture | example: avfc.co.uk | Merchandising Manager, Retail Buyer, Licensing Manager | Strong Market Fit, Attendance Not Confirmed |
| Redbubble | Marketplace / creator economy | Independent creators and fandom art sales align with artist alley demand | redbubble.com | Partnerships Lead, Vendor Manager, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Etsy | Marketplace / small business | Independent sellers, fandom crafts, and custom merchandise are highly relevant | etsy.com | Seller Partnerships, Marketplace Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Netflix | Streaming / entertainment | A major fan audience makes this relevant for promotion, launches, and branded experiences | netflix.com | Marketing Director, Brand Partnerships, Consumer Products Lead | Strong Market Fit, Attendance Not Confirmed |
| BBC Studios | Media / licensing | UK entertainment licensing and fan-facing content align well with convention audiences | bbcstudios.com | Licensing Manager, Partnerships Director, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager | Merchandising / Retail | Manager | Selects products and licensed items for fan demand |
| 2 | Buyer | Purchasing | Manager | Direct purchasing decision-maker for retail and wholesale inventory |
| 3 | Merchandising Director | Merchandising | Director | Sets assortment strategy for event-relevant consumer goods |
| 4 | Licensing Manager | Brand / IP | Manager | Approves character and franchise product collaborations |
| 5 | Brand Partnerships Manager | Partnerships | Manager | Evaluates sponsorships, collaborations, and event activations |
| 6 | Marketing Director | Marketing | Director | Responsible for fan engagement, campaigns, and event sponsorship ROI |
| 7 | Community Manager | Community / Social | Manager | Connects brands with fandom communities and creators |
| 8 | E-commerce Manager | Digital Commerce | Manager | Drives online product sales for fandom, collectibles, and merch |
| 9 | Operations Director | Operations | Director | Manages event execution, logistics, and onsite vendor coordination |
| 10 | Business Development Director | Commercial | Director | Looks for partnerships, channels, and revenue opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Core pop culture, fandom, celebrity, and media ecosystem | Licensing, promotions, sponsorships, and fan activation |
| 2 | Retail | Retailers buy fandom products, gifts, collectibles, and apparel | Category management and assortment targeting |
| 3 | Apparel & Fashion | Licensed apparel and cosplay-adjacent merchandise | Merchandising, licensing, and wholesale leads |
| 4 | Consumer Goods | General consumer products and gift items | Retail distribution and product launches |
| 5 | Marketing & Advertising | Event sponsorship and audience engagement opportunities | Brand activations and campaign partnerships |
| 6 | Media Production | Entertainment content and fan-facing media brands | PR, promotion, and creator collaborations |
| 7 | Internet | E-commerce and fan community platforms | Online sales, marketplace partnerships, and community growth |
| 8 | Information Technology & Services | Event apps, ticketing, CRM, and digital engagement tools | Event technology and audience data services |
| 9 | Consumer Services | Experience-led businesses serving fans and attendees | Onsite service, hospitality, and experience partnerships |
| 10 | Logistics & Supply Chain | Merchandise handling, fulfillment, and event inventory movement | Distribution and fulfillment partners |
| 11 | Wholesale | Supplies retail partners and independent stores | Trade distribution and reseller acquisition |
| 12 | Design | Creators, artists, and visual merchandising contributors | Creative services, brand assets, and artwork supply |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Tens of thousands | Estimated | Official website statement describing the event as one of Europe’s largest and attracting tens of thousands annually | Exact current-year attendance not publicly confirmed by organizer |
| Exhibitor count | Not publicly confirmed | Unknown | Official website references exhibitor and sponsor information, but no count provided in the supplied content | Use event directory or exhibitor pack for final validation |
| Buyer count | Not publicly confirmed | Unknown | No formal buyer list provided on supplied official content | Buyer-side profiling is inferred from event format and attendee composition |
| Speaker count | Not publicly confirmed | Unknown | Guest lineup exists, but total speaker/guest count was not provided in the supplied text | Verify on guests page if needed for outreach planning |
| Sponsor count | Not publicly confirmed | Unknown | Sponsor information page referenced by official site | Use sponsorship deck or site listings for confirmation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Licensing | Approved character and franchise products | Meet brand owners and retailers with licensing budgets | Licensed merch, IP management, packaging |
| Retail merchandising | Fandom products that sell well to enthusiasts | Showcase new lines to category managers and buyers | Collectibles, apparel, gifts, display products |
| Fan engagement | Audience capture and community activation | Lead generation and brand awareness at high-energy booths | Event marketing, sampling, experiential campaigns |
| Gaming | Cross-promotions and fan community growth | Engage studios, publishers, and accessory brands | Gaming hardware, software, peripherals, live activations |
| Cosplay and crafts | Materials, tools, custom print, and maker services | Reach makers, artists, and small-batch sellers | Printing, textiles, adhesives, tools, fabrics |
| E-commerce | Direct-to-consumer sales channels | Convert fandom interest into online orders | Platforms, fulfillment, storefront services, CRM |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong overlap with retail, licensing, gaming, merch, and fan engagement buyers |
| Decision-maker availability | Medium | Many attendees are consumers, but commercial teams, sponsors, and exhibitors can be targeted |
| Data collection potential | Medium | Official public attendee list is not confirmed; exhibitor and sponsor pathways may provide contacts |
| Apollo targeting potential | High | Targetable across retail, entertainment, gaming, marketing, and e-commerce sectors |
| Geographic targeting potential | High | Edinburgh, Scotland, and UK-wide commercial hubs are practical outreach zones |
| Best outreach approach | Multi-channel | Use sponsorship, exhibitor, and category-buyer outreach plus targeted LinkedIn and email |
| Overall lead quality | High | Strong consumer-fandom reach with meaningful commercial buyer overlap |
| Best use case | Prospecting and sponsorship targeting | Good for attendee intelligence, exhibitor list sales, and buyer segmentation |
| Limitations / risks | No public current-year attendee list | Buyer identification must rely on prospecting, exhibitor lists, and sponsor data |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment; Retail; Apparel & Fashion; Consumer Goods; Marketing & Advertising; Media Production; Internet; Information Technology & Services; Logistics & Supply Chain; Wholesale | Target likely commercial buyers, sponsors, and sellers in the fandom ecosystem |
| Departments | Purchasing; Merchandising; Marketing; Partnerships; Business Development; E-commerce; Operations; Brand | Focus on functions that buy products, sponsorships, and services |
| Seniority | Manager, Director, VP, Head, C-level | Prioritize decision-makers and budget holders |
| Job titles | Buyer, Category Manager, Merchandising Manager, Licensing Manager, Partnerships Manager, Marketing Director, Brand Manager, E-commerce Manager, Retail Director, Business Development Director | Match the most relevant commercial personas |
| Geography | United Kingdom; Scotland; Edinburgh; Glasgow; London; Manchester; Birmingham | Concentrate on nearby and high-density commercial hubs |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers SMB sellers, mid-market retailers, and enterprise entertainment brands |
| Keywords | licensed merchandise, collectibles, fandom, comics, cosplay, gaming, pop culture, retail buyer, category manager, brand partnerships | Improve contact matching for event-relevant commercial teams |
| Company type | Private, Public, Subsidiary, Franchise, Marketplace, Distributor | Include brands with purchasing power and channel reach |
| Revenue range | $1M–$10M, $10M–$50M, $50M–$200M, $200M+ | Capture both specialist buyers and large-scale licensing organizations |
Suggested Apollo search logic: (buyer OR buyer manager OR category manager OR merchandising manager OR licensing manager OR partnerships manager OR marketing director) AND (Entertainment OR Retail OR Apparel & Fashion OR Consumer Goods OR Media Production OR Internet) AND (United Kingdom OR Scotland OR Edinburgh)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Comic Con Scotland Official Website | Official organizer website | Event dates, venue, city, event description, audience scope, guest/activity positioning | High |
| Comic Con Scotland – HOME page content | Official event content | “24–25th Oct, 2026,” Royal Highland Centre, and “tens of thousands” annual attendance language | High |
| Comic Con Scotland – Exhibitors / Sponsor Information pages | Official site navigation references | Existence of exhibitor and sponsor pathways for commercial outreach | Medium |
| Supplied event brief | User-provided details | Edinburgh, United Kingdom, Royal Highland Centre, 2026-10-24 to 2026-10-25 | High for cross-checking; official site content used as primary source of truth |
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Tell us your work email and our AI instantly builds a buyer list matched to Comic Con Scotland — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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