Comic Con Liverpool
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About this event
Comic Con Liverpool (10th–11th October 2026) — Detailed Buyer/Attendee Research Brief
Event essentials (from official source)
- Event title: Comic Con Liverpool
- Date: 10th–11th October, 2026
- Venue: Exhibition Centre Liverpool / ACC Liverpool campus (across the convention centre, exhibition centre, arena and auditorium)
- City & country: Liverpool, United Kingdom
- Cadence: Biannual shows (two times per year)
High-level event description
Comic Con Liverpool is one of Europe’s largest pop culture conventions, built around fan experiences across comics, fantasy, sci-fi, gaming, horror, and cosplay. Alongside celebrity guests (movies, TV, streaming, gaming, anime, and sports entertainment), the show floor supports trader and artist areas, photo and autograph experiences, live stage appearances, gaming zones (retro and modern), cosplay performances on stage, and community-focused programming.
The event is structured to bring together a broad, international fandom base—fans from over 45 countries and from all over the UK attend twice a year—while still delivering a large, exhibitor-heavy marketplace for brands and publishers connected to pop culture and creator economies.
1) Who attends (BUYERS / ATTENDEES)
Comic Con Liverpool attracts a multi-layered audience. For buyer-focused research, we usually see two broad segments:
A) Fan attendees (mass audience)
- Comic and pop culture fans (comics, fantasy, sci-fi, horror)
- Gaming fans (retro and modern gaming areas)
- Cosplay participants and spectators (cosplay stage, cosplay community)
- Celebrity-interested attendees who come for photos, autographs, and stage appearances
B) Buyer / commercial attendees (the monetizable decision layer)
While the show is fan-forward, buyer density comes from companies that sell or distribute into fandom ecosystems and from commercial stakeholders who support merchandising, licensing, publishing, creator brands, entertainment marketing, and retail partnerships. Buyer-relevant participants typically include:
- Publishers, comic/graphic novel distributors, and entertainment brands seeking direct-to-fan engagement
- Merchandise and collectibles brands (traders, license-adjacent vendors, premium memorabilia)
- Gaming-related companies (community programs, merchandising, and licensing)
- Cosplay and creative supply brands (materials, costume components, props, wearable accessories)
- Retail and e-commerce marketplaces selling fandom products directly or via partner channels
- Creator economy stakeholders (artist alley exhibitors, digital creators, autograph photo services)
- Event-facing sponsors and promotional partners aligned to entertainment and youth pop culture demographics
2) Where the show is happening + attendee geographic origin
Show location
The event runs across the ACC Liverpool campus including the convention centre, exhibition centre, arena, and auditorium. The official listing also references the Exhibition Centre Liverpool.
Attendee geographic origin
The official description states that fans come from:
- Over 45 countries (international presence)
- All over the UK (broad domestic reach)
- Twice-yearly community gatherings (repeat attendance increases regional and loyal fan density)
Geographic targeting implications (what this means for buyer research)
- UK-wide sourcing: Liverpool’s catchment plus national travel drives buyer relevance for UK publishers, UK retail, and UK licensing/distribution partners.
- Cross-border targeting: “Over 45 countries” suggests strong interest from international brands selling English-language or globally distributed fandom products.
- City/region-level clusters: Greater Manchester, Merseyside, Lancashire, and surrounding North West travel corridors are typically strong for attendance.
3) Audience reach (Local / National / Global)
Based on the official statement, Comic Con Liverpool has national reach within the UK and global reach through international fan participation. It is not purely local because the event brings visitors from over 45 countries.
- Local: Strong regional draw for North West England (Liverpool and surrounding areas)
- National: Yes—“all over the UK”
- Global: Yes—“over 45 countries”
4) Sample buyer company names (BUYERS ONLY) + Websites
Below we provide a starter buyer list appropriate for a pop culture convention environment. These are not “general fans”—they are company types that typically align with comics, collectibles, trading, artist/creator ecosystems, entertainment merchandising, gaming fandom, and cosplay product categories. If we can review your product website (client requirement #8), we will narrow and prioritize these further.
Sample buyer targets (15–20 companies)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Funko | https://www.funko.com | Brand Partnerships Manager / Trade Marketing Manager / Licensing Manager | Major collectibles and pop culture merchandise brand; convention presence aligns with direct-to-fan product demand. |
| 2 | LEGO | https://www.lego.com | Partnerships & Events Manager / Brand Activation Manager | Extensive IP portfolio and fandom overlap; strong fit for pop culture-themed engagement. |
| 3 | Marvel (Panini/licensing ecosystem varies) | https://www.marvel.com | Marketing Partnerships Manager / Experiential Marketing Lead | Comic/screen adaptation audience match; high relevance for guest-driven and merchandise-driven moments. |
| 4 | DC (Warner Bros. Discovery ecosystem) | https://www.dc.com | Experiential Marketing Manager / Brand Partnerships | Direct fit for comic and sci-fi/fantasy fandom audiences; strong alignment to show floor and stage audience. |
| 5 | Dark Horse Comics | https://www.darkhorse.com | UK/International Marketing Manager / Publisher Partnerships Lead | Comic publisher with dedicated fanbase; convention marketing helps drive titles, collectibles, and author engagement. |
| 6 | Titan Comics | https://www.titancomics.com | Marketing Manager / Sales & Partnerships Director (UK) | UK-based comics brand fit for a UK-hosted convention; strong match for comic browsing and trading behavior. |
| 7 | Penguin Random House / imprint rights vary | https://www.penguinrandomhouse.co.uk | Publishing Marketing Manager / Digital & Events Marketing Lead | Pop culture books and graphic novels ecosystem alignment; suitable for author/brand experiences around fandom. |
| 8 | Xbox | https://www.xbox.com | Community Marketing Manager / Partnerships & Events Manager | Gaming areas and pop culture overlap make it a strong brand engagement candidate. |
| 9 | PlayStation | https://www.playstation.com | Brand Experience Manager / Partnerships Marketing | High relevance to gaming fans; suitable for co-promotions around tournaments, gaming booths, and demos. |
| 10 | Nintendo UK | https://www.nintendo.co.uk | Brand Partnerships Manager / Community Engagement Lead | Strong alignment with family-friendly gaming fandom and mass attendance presence at pop culture events. |
| 11 | Oxford University Press (comics/graphic literature ecosystem varies) | https://global.oup.com | Marketing Manager / Educational & Culture Partnerships | Optional fit depending on client offer; for books/graphic literature-aligned products it can target crossover audiences. |
| 12 | Forge World / Games Workshop | https://www.games-workshop.com | Community Events Manager / Brand Activation Lead | Games Workshop community culture overlaps cosplay and gaming; strong buyer interest in fan conversion. |
| 13 | WizKids | https://www.wizkids.com | Marketing Manager / Distribution Partnerships Lead | Tabletop and fandom adjacency; convention audiences map well to collectibles and game fans. |
| 14 | Shopify (commerce enablement) | https://www.shopify.com | Enterprise Partnerships Manager / Retail Growth Lead | If the client supports commerce for creators/merchants, this is a relevant structural buyer archetype. |
| 15 | ShopKeep / Square (POS ecosystem varies) | https://squareup.com/gb | Partnerships Manager / SMB Channel Lead | If the client sells payments or merchant services, it aligns to trader and artist operational needs at events. |
| 16 | HMV (where applicable / retail ecosystem) | https://www.hmv.com | Head of Retail Marketing / Partnerships Manager | Retail marketing for entertainment media and merchandise; potential sponsor or exhibitor-aligned target. |
| 17 | Hot Topic (brand presence varies in UK) | https://www.hottopic.com | Regional Marketing Manager / Brand Partnerships | Fandom apparel and pop culture retail overlap; strong fit for cosplay-friendly audience engagement. |
| 18 | Comic book stores group / distributor (example buyer archetype) | https://www.instocktrades.com (example distributor portal) | Business Development Manager / Trade Sales Director | Trade/distribution organizations often seek convention-driven customer discovery and retailer leads. |
| 19 | Steelbooks / collectibles brands (example archetype) | https://steelbook.com (example collector/packaging niche) | Marketing Lead / Partnerships Manager | Collectibles packaging and merch alignment; useful if the client sells collectible accessories, cases, or display solutions. |
| 20 | Cosplay materials brands (example archetype) | https://www.cosplaysupplies.co.uk (example UK cosplay supplies niche) | Founder/Managing Director / Sales & Partnerships Manager | Direct fit for cosplay prop and costume demand; high relevance to the show floor and artist/trader community. |
Best “Top 5 to start” for initial outreach: Funko, Titan Comics, Dark Horse Comics, Games Workshop, and Xbox (or PlayStation if gaming is a priority for the client offer). We will refine these based on your client product category and target geography.
5) Job profiles, industries & event type
Event type (fit)
- Pop culture / entertainment convention
- Comics and publishing ecosystem
- Gaming fandom engagement
- Cosplay / creator community marketplace
- Experiential marketing & brand activation (guests, stage programming, interactive areas)
Job profiles to target (Apollo-style targeting logic)
- Brand Partnerships Manager
- Experiential Marketing Manager / Events Marketing Lead
- Trade Marketing Manager / Sales & Partnerships Director
- Community Marketing Manager
- Publisher Marketing Manager / International Marketing Manager
- Licensing Manager (where relevant for IP brands)
- Retail Marketing Manager / Channel Partnerships Lead
- Partnerships & Sponsorship Manager
- Creator Economy / Artist Program Manager (if applicable)
- Head of Marketing / Growth Marketing (for smaller brands)
- Community Events Manager (gaming/tabletop ecosystem)
Best-fit industries (from the provided Apollo-style list)
Because Comic Con Liverpool sits at the intersection of entertainment, publishing, and gaming communities, the best Apollo industries to apply are typically:
- Entertainment
- Publishing
- Media Production
- Events Services
- Marketing & Advertising
- Computer Games
- Retail
- Apparel & Fashion
- Professional Training & Coaching (only if the client sells cosplay crafting classes, workshops, or creative education)
6) Estimated attendance (expected total footfall)
The official description says Comic Con Liverpool attracts tens of thousands of fans and is held across the entire ACC Liverpool campus. Since an exact number is not stated in the provided official text, we should plan for:
- Estimated footfall: tens of thousands total across the weekend
- Buyer visibility: Highest around the show floor (trader and artist areas), guest/photography/autograph touchpoints, and interactive gaming zones
7) Key focus areas & buyer engagement
Key focus areas (what the show is “about” commercially)
- Star guests across movies, TV, streaming, gaming, anime, and sports entertainment
- Direct fan commerce via trader and artist areas
- Merchandise and collectibles associated with IPs and fandom
- Cosplay as performance + community + product demand
- Gaming experiences (retro and modern gaming areas)
- Community belonging (shared fandoms and international fan participation)
Where buyer engagement happens (best “touchpoints”)
- Exhibitor/trader zones: where purchase intent and brand discovery are highest
- Artist areas: where creator-led products and commissions convert
- Gaming zones: where publishers and game-related brands can run demos/activations
- Stage programming: where IP brands build awareness around new projects
- Photo/autograph experiences: where licensing and premium merchandise tend to spike
8) Client-product fit & buyer prioritization (required: we need your client website)
To deliver the “best buyers” list aligned to your client requirements, we need to review your product offering first. Please share the client website URL so we can map your product category to the most relevant buyer archetypes at Comic Con Liverpool.
While we wait for the client website, here is how we will decide “best buyers” once we review it:
- If the client sells collectibles / merchandise, we will prioritize brands and marketing leads focused on IP merchandise, licensing, and trade marketing.
- If the client sells publishing / comic titles / graphic novels, we will prioritize publisher marketing, international marketing, and distribution partners.
- If the client sells gaming-related products or services, we will prioritize community marketing, gaming brand partnerships, and events managers.
- If the client sells cosplay materials or apparel, we will prioritize apparel/cosplay brand leaders, retail partnership managers, and trade marketing.
- If the client sells creator tools / commerce enablement / payments / operational services for traders and exhibitors, we will prioritize SMB channel leads, partnerships, and retail growth roles.
Once you share the website, we will return: (a) a refined buyer shortlist, (b) the exact Apollo industries to use, (c) the best job titles for lead capture, (d) and a higher-confidence priority ranking for outreach.
9) Final recommendation (fit rating + recommended targeting stance)
Comic Con Liverpool is a strong candidate for pop culture commercial targeting because:
- It is explicitly international (over 45 countries) while remaining strongly UK-wide.
- It features a large, active show floor (trader and artist areas) where commercial buyers align with fan purchasing behaviors.
- It combines celebrity experiences with interactive fandom zones (gaming + cosplay), creating multiple engagement pathways for brands.
Recommended buyer focus: brands and distributors connected to comics, collectibles/merchandising, gaming communities, cosplay-related retail, and experiential marketing partners.
Next step for us: please share your client website so we can rank the “best buyers” specifically for your product needs and propose the best Apollo industry/job-title filters for Comic Con Liverpool.
Data sheet
Comic Con Liverpool – Event Attendee & Buyer Profile Analysis
Event Date: 10th–11th October, 2026
Location: Exhibition Centre Liverpool, Liverpool, England, United Kingdom
Event Status: Upcoming
Research Date: 30 June 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Comic Con Liverpool |
| Event Date | 10th–11th October, 2026 |
| Event Status | Upcoming |
| Venue | Exhibition Centre Liverpool |
| City | Liverpool |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Monopoly Events Ltd. |
| Official Event Website | comicconventionliverpool.co.uk |
| Event Type | Biannual pop culture convention / consumer fan event |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Arts & Crafts; Retail; Travel & Tourism |
| Audience Reach | Global fan reach, with strong UK and European attendance draw |
| Estimated Attendance / Expected Footfall | Estimated: tens of thousands across the weekend; attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Estimated based on official website description (“attracting tens of thousands of fans”) and event scale; not a confirmed audited count. |
| Main Purpose of Event | Fan engagement, celebrity appearances, cosplay, gaming, shopping, autographs, photo opportunities, and community fandom experiences. |
About the Event
Comic Con Liverpool is a major pop culture convention staged at Exhibition Centre Liverpool as part of the wider ACC Liverpool campus. The official site describes it as one of Europe’s largest pop culture conventions, with a biannual format and a broad program centered on star guests, live stage appearances, autographs, photo ops, cosplay, retro and modern gaming, and a large trader and artist marketplace.
The event matters because it concentrates a highly engaged consumer audience around fandom, collectibles, licensed merchandise, entertainment content, gaming, cosplay materials, and experiential services. It is particularly relevant for brands and suppliers targeting fan communities, retail demand, event merchandising, licensed products, creative services, and audience-facing consumer engagement opportunities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Fans / Consumers | General public, fandom communities, collectors | Direct purchasers of merchandise, tickets, autographs, photos, and collectibles | Core revenue audience for merchandise, content, and fan experiences |
| Retail Buyers / Merchandisers | Gift shops, comic stores, pop culture retailers, e-commerce sellers | Product sourcing, assortment selection, vendor discovery | Useful for licensed merchandise, collectibles, and novelty suppliers |
| Distributors / Wholesalers | Collectibles distributors, toy wholesalers, media product distributors | Channel buying, portfolio expansion, stock planning | Relevant for product manufacturers and licensed goods suppliers |
| Artists / Creators / Small Businesses | Independent artists, makers, print sellers, crafters | Purchase displays, production materials, packaging, payment tools | Potential buyers of supplies, print services, POS tools, and e-commerce support |
| Event and Venue Buyers | Event production firms, venue operations teams, show contractors | Procurement of staging, AV, logistics, security, signage | Relevant to event services, crowd management, and experiential suppliers |
| Media / Content Partners | Entertainment media, fan publications, online channels | Coverage, sponsorship, and partnership evaluation | Relevant for publicity, sponsorship, and audience-growth solutions |
| Licensing / Brand Teams | Consumer brands, IP licensors, entertainment companies | Brand activation, licensing, merchandise strategy | Relevant for branded merchandise, promotions, and fan engagement services |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Liverpool | Very high | High | Host city audience and local fan base. |
| North West England | High | High | Strong regional catchment from Manchester, Merseyside, Cheshire, Lancashire, and surrounding cities. |
| United Kingdom | High | High | Official website states fans come from across the UK. |
| Ireland / Nearby European Markets | Medium | Medium | Liverpool’s transport connectivity supports cross-border leisure travel. |
| International Fan Base | Medium to high | Medium | Official site says fans attend from over 45 countries. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official site states attendance from over 45 countries and positions the event as one of Europe’s largest pop culture conventions. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Monopoly Events Ltd. | Organizer / event operator | Owns and runs the event; relevant for event services, sponsorship, tech, staffing, and venue suppliers. | monopolyevents.co.uk | Head of Events, Sponsorship Manager, Operations Director, Procurement Manager | Confirmed Current-Year Participant |
| Exhibition Centre Liverpool | Venue operator | Venue location for the event; important for AV, security, logistics, and facilities buyers. | exhibitioncentreliverpool.com | Venue Operations Director, Facilities Manager, Commercial Director | Confirmed Government / Procurement Organization |
| ACC Liverpool | Campus / venue group | Event uses the broader ACC Liverpool campus infrastructure and services. | accliverpool.com | Operations Director, Events Director, Procurement Lead | Confirmed Current-Year Participant |
| Liverpool City Region Combined Authority | Public sector / local government | Potential stakeholder for tourism, place marketing, and city-wide event partnerships. | liverpoolcityregion-ca.gov.uk | Partnerships Manager, Place Marketing Lead, Events Manager | Strong Market Fit, Attendance Not Confirmed |
| VisitLiverpool | Tourism / destination marketing | Relevant for event tourism, accommodation, and visitor attraction partnerships. | visitliverpool.com | Partnerships Director, Destination Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Forbidden Planet | Retailer / pop culture merchant | Fits collectibles, fandom merchandise, and licensed products. | forbiddenplanet.com | Buying Manager, Merchandising Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Game | Retailer | Gaming and pop culture audience alignment; possible buyer for event marketing and merchandising. | game.co.uk | Category Manager, Trading Manager, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| The Entertainer | Retailer / toy chain | Relevant for toys, collectibles, and licensed merchandise purchasing. | thetoyshop.com | Buying Manager, Category Manager, Merchandiser | Strong Market Fit, Attendance Not Confirmed |
| Smyths Toys | Retailer | Large-scale toys, gaming, and collectibles buyer potential. | smythstoys.com | Buying Director, Category Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| HMV | Retailer | Entertainment retail and fandom merchandising relevance. | hmv.com | Category Manager, Buying Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Waterstones | Retailer | Potential buyer for graphic novels, fandom books, and licensed products. | waterstones.com | Buying Manager, Category Buyer, Head of Commercial | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buying Manager / Merchandising Director | Merchandising / Commercial | Manager to Director | Responsible for assortment, product sourcing, and vendor selection. |
| 2 | Category Manager | Category / Retail | Manager | Owns specific product lines such as collectibles, toys, apparel, and media. |
| 3 | Procurement Manager | Procurement | Manager | Useful for event services, logistics, print, packaging, and promotional buys. |
| 4 | Partnerships Director / Sponsorship Manager | Partnerships / Commercial | Manager to Director | Controls sponsor activation, brand deals, and partner acquisition. |
| 5 | Operations Director / Event Operations Manager | Operations | Manager to Director | Influences venue services, crowd flow, access control, and staffing. |
| 6 | Business Development Director | Commercial / Sales | Director | Looks for partnership, licensing, and revenue-growth opportunities. |
| 7 | Facilities Director / Venue Manager | Facilities / Venue Operations | Director / Manager | Relevant for infrastructure, maintenance, cleaning, and site services. |
| 8 | CIO / CTO / IT Director | IT / Digital | Director / C-level | Relevant for ticketing, app, CRM, analytics, and digital fan engagement tools. |
| 9 | Program Manager / Producer | Production / Events | Manager | Coordinates content, guests, experiences, and delivery timelines. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Core event theme and audience alignment. | Licensing, fan engagement, partnerships |
| 2 | Retail | Major buyer segment for merchandise and collectibles. | Buying, category management, assortment sourcing |
| 3 | Events Services | Event operations, production, and supplier ecosystem. | AV, staffing, logistics, staging |
| 4 | Marketing & Advertising | Sponsorship, promotion, and audience growth. | Campaigns, brand activation, media buying |
| 5 | Apparel & Fashion | Cosplay and licensed apparel relevance. | Costume, apparel, printing, textile suppliers |
| 6 | Consumer Goods | Fan merchandise and gift products. | Product sourcing, gift and novelty lines |
| 7 | Wholesale | Distribution and channel sales for licensed goods. | Distributor outreach, wholesale account growth |
| 8 | Internet | Ticketing, digital communities, e-commerce, and fan platforms. | Digital tools, platforms, analytics |
| 9 | Broadcast Media | Entertainment media coverage and interviews. | Media partnerships, content promotion |
| 10 | Leisure, Travel & Tourism | Visitor economy, hotel demand, and destination marketing. | Accommodation, travel packages, tourism partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Tens of thousands | Estimated | Official website statement | Organizer does not publicly confirm a precise current-year figure. |
| Exhibitor count | Not publicly confirmed | Not confirmed | Official website reviewed | Exhibitor details were referenced, but no verified count was provided in the supplied content. |
| Buyer count | Not publicly confirmed | Not confirmed | No verified buyer list available | Consumer-focused event; buyer count is not typically published. |
| Speaker / guest count | Varies by edition | Estimated | Official website indicates a rotating guest lineup | Guest numbers are not fixed in the provided content. |
| Sponsor count | Not publicly confirmed | Not confirmed | Official website reviewed | Sponsor information exists on the site, but a count was not provided in the supplied content. |
| Historical attendance | Tens of thousands per show | Historical / prior-year evidence | Official site wording | Useful for commercial planning, but not a verified audited count. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Merchandise / Retail | Licensed products, collectibles, novelty items | Pitch assortment, wholesale, and fan-demand products | Licensed goods, collectibles, packaging, print |
| Event Production | Staging, signage, queueing, crowd flow | Target operations teams and venue buyers | AV, staffing, barriers, printing, logistics |
| Digital Engagement | Ticketing, app, CRM, community communication | Contact IT and marketing stakeholders | Event tech, mobile apps, analytics, CRM |
| Cosplay / Creative Supply | Materials, tools, customization, display products | Approach artists, makers, costume suppliers | Textiles, craft supplies, print services, props |
| Tourism / Hospitality | Hotel stays, travel packages, visitor services | Partner with travel and accommodation providers | Hospitality partnerships, destination marketing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for retail buyers, merchandisers, event suppliers, licensors, and tourism partners. |
| Decision-maker availability | Medium | Many attendees are consumers; B2B decision-makers are present but not the dominant audience. |
| Data collection potential | Medium | Good for sponsor, exhibitor, and partner research; limited for attendee lists. |
| Apollo targeting potential | High | Clear industry and title filters for retail, events, entertainment, marketing, and tourism. |
| Geographic targeting potential | High | Strong UK, North West England, and European targeting options. |
| Best outreach approach | Event partnership and retail/category outreach | Use sponsorship, merchandising, licensing, and experiential positioning. |
| Overall lead quality | High | Useful for targeted B2B prospecting, though not a pure procurement event. |
| Best use case | Lead generation, sponsor targeting, retailer outreach, and exhibitor prospecting | Best suited to commercial teams selling products or services into fan-facing businesses and event operators. |
| Limitations / risks | Consumer-heavy audience | Attendance is not a direct proxy for B2B buyer volume; attendee list sales value may be limited. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment, Retail, Events Services, Marketing & Advertising, Apparel & Fashion, Consumer Goods, Wholesale, Internet, Broadcast Media, Leisure, Travel & Tourism | Capture the most relevant commercial buyer base. |
| Departments | Procurement, Purchasing, Merchandising, Commercial, Partnerships, Operations, Events, Marketing, IT | Target decision-makers and budget holders. |
| Seniority | Manager, Director, VP, CXO | Focus on people with buying authority. |
| Job titles | Buying Manager, Category Manager, Procurement Manager, Merchandising Director, Partnerships Director, Sponsorship Manager, Operations Director, Event Manager, IT Director, Head of Commercial | Capture the most commercially relevant titles. |
| Geography | United Kingdom, Ireland, Western Europe | Align with the event’s actual draw area. |
| Employee size | 11-50, 51-200, 201-500, 501-1000, 1000+ | Cover small independent retailers through large chains and operators. |
| Keywords | comic, collectibles, licensing, merchandising, pop culture, fandom, cosplay, retail buying, event production, sponsorship | Refine around event-adjacent commercial intent. |
| Company type | Private companies, public companies, event operators, venue operators, retail chains, distributors | Broaden while keeping commercial relevance. |
Suggested Apollo Search Logic: (Entertainment OR Retail OR Events Services OR Marketing & Advertising) AND (Buying Manager OR Category Manager OR Procurement Manager OR Partnerships Director OR Sponsorship Manager OR Operations Director OR Event Manager OR IT Director) AND geography in United Kingdom or Ireland, with keywords such as “comic,” “collectibles,” “licensing,” “merchandising,” “cosplay,” and “fan engagement.”
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Comic Con Liverpool official website | Official organizer website | Event name, dates, venue, city, country, organizer, audience description, country reach, event format | Very High |
| Exhibition Centre Liverpool | Venue website | Venue identity and location context | High |
| ACC Liverpool | Venue campus website | Campus relationship and event location context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Comic Con Liverpool — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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