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About this event
CHAINge 2026 (North America) — Supply Chain Conference Description
Event: CHAINge 2026 — Turning Complexity Into Capability
Dates: September 29–30, 2026
Location: Long Beach, California, United States
CHAINge 2026 is ASCM’s flagship supply chain conference bringing together supply chain leaders who are actively responsible for turning disruption into competitive advantage. Designed for professionals who must execute and adapt in real time, the program focuses on practical leadership capabilities, foundational supply chain knowledge, and real-world frameworks that help organizations respond to changing conditions.
Why we should pay attention to CHAINge
Supply chains are shifting due to multiple pressures happening simultaneously—trade policy changes, rising costs, accelerating technology, evolving risk, and growing talent needs. CHAINge 2026 is built to help attendees move from complexity to capability by combining education, perspective, and peer-to-peer connection among supply chain decision-makers.
What attendees will experience
1) Education that develops leaders
The conference is structured to strengthen leadership capability by turning foundational supply chain knowledge into actionable competence for today’s challenges and tomorrow’s demands. Instead of focusing only on high-level themes, CHAINge emphasizes applying proven concepts in ways that support better execution across real supply chain environments.
2) Perspective you can’t get elsewhere
CHAINge focuses on what is shaping global supply chains right now, including trade shifts, technology transformation, resilience needs, and talent realities. The goal is to equip supply chain professionals with clarity and direction so they can respond effectively to the external forces affecting their networks, operations, and strategies.
3) A community where leadership grows
One of the defining aspects of CHAINge is the community experience—bringing together peers, practitioners, and pioneers navigating the same types of supply chain complexity. This attendee mix supports connection and cross-learning, helping leaders share approaches, challenges, and outcomes that can be brought back into their organizations.
Core themes and what the program covers
CHAINge 2026 is organized around four critical themes that reflect the future of supply chain leadership:
-
Global Trade
Focus on the shifting environment of cross-border movement, policy changes, and how leadership decisions shape supply chain performance in global contexts. -
Technology & Fundamentals
A blend of technology transformation and core supply chain principles—aimed at helping leaders harness innovation while maintaining operational foundations. -
Resilience & Risk
Guidance and perspective on building resilient supply chain capabilities and managing uncertainty, disruptions, and exposure to risk. -
Talent & Leadership
Insights into how leaders develop capability, attract and develop talent, and build leadership effectiveness to sustain performance.
By the end of CHAINge, participants are positioned to return with practical insights, proven frameworks, and real-world strategies they can apply immediately. The intent is clear: strengthen execution, improve resilience, and build future-ready supply chains that maintain competitiveness.
Industry leadership and featured voices
The conference includes perspectives from executives, educators, and practitioners who are actively transforming global trade and technology strategy. Featured speakers listed on the official event page include:
- Gene Seroka — Executive Director, Port of Los Angeles
- Raina Avalon — EVP & Chief Logistics Officer, The TJX Companies, Inc.
- Nicholas Burns — U.S. Ambassador to China (2021–2025)
This speaker mix reinforces CHAINge’s emphasis on connecting leadership perspectives across public sector trade influence, corporate logistics leadership, and broader strategy and policy.
Earn while you learn (professional development)
CHAINge highlights professional development value through participation activities designed to support certification maintenance. The event references 16 Maintenance Points available at CHAINge for APICS-certified professionals by attending conference sessions, workshops, and networking activities.
Conference activities beyond the main sessions
Exclusive tours and experiences
In addition to the conference programming, CHAINge offers attendee-only experiences that help participants better understand supply chain systems in action.
-
Port Tours
Attendees can step inside America’s busiest container ports and see global trade in motion. -
Workshops
Hands-on sessions intended to deepen skills and turn learning into practical execution. -
Woman in Supply Chain Luncheon
A dedicated session to connect, learn, and be inspired by leaders advancing women across the global supply chain.
Who attends CHAINge 2026
CHAINge is built specifically for supply chain leaders and decision-makers. The event page describes attendee groups in three primary categories:
-
Industry Executives
Leaders shaping what’s next in supply chain—connecting with executives navigating global trade shifts, technology transformation, risk exposure, and talent challenges. -
Emerging Supply Chain Leaders
Professionals building the skills and confidence to lead amid constant change, learning across the conference’s four core themes while expanding their networks. -
Supply Chain Champions
Day-to-day execution drivers focused on bringing back actionable ideas to improve agility, efficiency, and operational performance.
Because CHAINge also includes solution providers and practitioner engagement (positioned through attendees “who’ve been in the trenches” and the community structure), it supports a mix of leadership, expertise-sharing, and applied problem-solving.
How CHAINge positions the value for supply chain leaders
CHAINge’s positioning is consistent throughout the official event content: it frames supply chain leadership as the ability to respond to complexity with capable execution. The event aims to help leaders strengthen performance, resilience, and competitiveness—supported by education, perspective, and leadership community connections.
Next step for research and buyer targeting
If we’re matching this conference to a buyer list strategy, the most relevant buyer-aligned profiles are likely to come from leadership and execution roles across global trade, logistics, operations, supply chain risk/resilience, technology enablement, and supply chain talent development—aligned with the four themes. If you share our client’s website, we can refine which attendee roles and company types best match their offerings for CHAINge 2026.
Data sheet
CHAINge Norh America – Event Attendee & Buyer Profile Analysis
Event Overview
| Field | Details |
|---|---|
| Event Name | CHAINge Norh America |
| Event Date | September 29–30, 2026 |
| Event Status | Upcoming |
| Venue | Not publicly specified on the official content reviewed |
| City | Long Beach |
| State / Region | California |
| Country | United States |
| Organizer | ASCM (Association for Supply Chain Management) |
| Official Event Website | CHAINge Conference |
| Event Type | Supply chain conference / professional education / networking event |
| Primary Category | Logistics & Transportation |
| Secondary Applicable Categories | Business Services; Industrial Engineering; IT & Technology; Education & Training |
| Audience Reach | National with global relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official event page confirms audience profile themes and speakers, but no public current-year attendance total was found in the provided source text. |
| Main Purpose of Event | To bring together supply chain leaders for education, networking, practical frameworks, leadership development, and discussion of global trade, technology, resilience, risk, and talent. |
About the Event
CHAINge 2026 is ASCM’s flagship supply chain conference, positioned as a leadership and execution-focused event for professionals managing disruption across global trade, technology adoption, resilience, risk, and talent development. The official event content emphasizes practical education, real-world application, and peer exchange for leaders who need to turn complexity into capability.
The event is especially relevant for organizations involved in logistics, procurement, distribution, manufacturing, retail supply chains, and trade operations. It attracts industry executives, emerging supply chain leaders, and operational practitioners, making it a strong environment for B2B networking, solution discovery, executive education, and supplier-vendor relationship building.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Supply chain executives | Manufacturers, retailers, distributors, logistics providers, consumer brands | Set strategy, approve platforms, services, and transformation budgets | High-value contacts for software, consulting, automation, and logistics solutions |
| Procurement and sourcing leaders | Enterprise procurement teams, sourcing offices, shared services | Influence supplier selection, contracting, and cost optimization | Relevant for supplier discovery, spend analytics, and category management solutions |
| Logistics and transportation managers | Shippers, 3PLs, freight forwarders, port-related organizations | Evaluate freight, warehouse, carrier, and visibility solutions | Strong fit for transportation technology, warehousing, and optimization vendors |
| Operations leaders | Production, fulfillment, distribution, and field operations teams | Own execution performance and operational improvement initiatives | Relevant for process automation, planning, and efficiency tools |
| Technology leaders | Enterprise IT, digital transformation, analytics, ERP teams | Support systems selection, integration, data governance, and automation | High relevance for SaaS, AI, data, integration, and cybersecurity solutions |
| Risk and resilience leaders | Global supply chains, compliance functions, business continuity teams | Influence risk monitoring, scenario planning, and continuity investments | Relevant for risk intelligence, compliance, and supply chain visibility vendors |
| Talent and learning leaders | L&D teams, HR business partners, supply chain academies | Guide training, certification, and capability-building programs | Useful for education providers, certifications, coaching, and workforce platforms |
| Industry consultants and advisors | Consultancies, strategy firms, implementation partners | Influence vendor recommendation and transformation roadmaps | Potential channel partners and referral sources |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Long Beach | Local and regional supply chain professionals | High | Strong logistics and port ecosystem increases relevance for maritime, warehousing, and trade buyers |
| Host state / region: California | Statewide supply chain, manufacturing, retail, and logistics decision-makers | High | California hosts major ports, distribution networks, consumer brands, and technology buyers |
| Nearby business hubs | Los Angeles, Orange County, Inland Empire, San Diego | High | Dense concentration of shippers, retailers, importers, 3PLs, and consumer goods firms |
| National reach | U.S. enterprise supply chain organizations, associations, and consultants | Very High | ASCM has a national professional audience and the agenda addresses broad U.S. supply chain priorities |
| International reach | Global trade, cross-border logistics, multinational supply chain teams | Medium to High | Speaker and content themes reference global trade, risk, and technology transformation |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Secondary reach | The agenda includes global trade, international risk, and technology themes, and the featured content includes global trade leadership perspectives. |
| National | Primary reach | ASCM is a U.S.-based professional supply chain organization with broad national relevance across multiple sectors. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Port of Los Angeles | Government / logistics operator | Featured speaker organization; directly aligned with trade, port operations, and freight flow | portoflosangeles.org | Executive Director, Port Operations Director, Trade Development Manager | Confirmed Speaker Organization |
| The TJX Companies, Inc. | Retailer | Featured speaker organization; large retail supply chain and logistics network | tjx.com | Chief Supply Chain Officer, EVP Logistics, VP Procurement | Confirmed Speaker Organization |
| C.H. Robinson Worldwide, Inc. | Logistics / 3PL | Featured speaker organization; core partner and solution buyer in transportation and supply chain technology | chrobinson.com | SVP Supply Chain, VP Operations, Director of Transportation | Confirmed Speaker Organization |
| KIK Consumer Products | Consumer goods manufacturer | Featured speaker organization; relevant for planning, procurement, and distribution | kikcorp.com | Director Supply Chain, Procurement Manager, Operations Director | Confirmed Speaker Organization |
| USC Marshall School of Business | Education / research | Conference chair organization; relevant for executive education and research-driven supply chain strategy | marshall.usc.edu | Dean, Program Director, Supply Chain Faculty, Executive Education Director | Confirmed Speaker Organization |
| Arizona State University | Education / research | Speaker organization; strong fit for workforce development, training, and supply chain education | asu.edu | Executive Education, Program Manager, Supply Chain Faculty | Confirmed Speaker Organization |
| ASCM | Association / buyer community | Organizer and attendee ecosystem; likely decision-maker access for education, training, and software partnerships | ascm.org | Partnerships Director, Program Manager, Education Director | Confirmed Government / Procurement Organization |
| Port of Long Beach | Government / logistics operator | Local port ecosystem buyer highly aligned with trade, freight, and infrastructure | polb.com | Operations Director, Procurement Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retailer | Large-scale supply chain, procurement, and logistics buyer with strong fit for conference themes | walmart.com | VP Supply Chain, Category Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Target | Retailer | Relevant retail supply chain buyer for planning, fulfillment, and supplier strategy | target.com | Director of Supply Chain, Procurement Manager, Logistics Director | Strong Market Fit, Attendance Not Confirmed |
| Amazon | E-commerce / logistics operator | Complex logistics, operations, and technology buyer aligned to supply chain innovation | amazon.com | Operations Manager, Supply Chain Program Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| FedEx | Transportation / parcel delivery | Transportation and network optimization buyer relevant to logistics technology and resilience | fedex.com | Director Logistics, Network Planning Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Supply Chain Officer / VP Supply Chain | Executive / Supply Chain | C-Level / VP | Owns transformation priorities, enterprise investments, and strategic partnerships |
| 2 | Director of Procurement / Director of Sourcing | Procurement | Director | Evaluates suppliers, contracts, and cost-savings tools |
| 3 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager | Operational buyer for category tools, supplier performance, and sourcing programs |
| 4 | Supply Chain Director / Supply Chain Manager | Supply Chain | Director / Manager | Core audience for planning, execution, and resilience solutions |
| 5 | Logistics Director / Transportation Manager | Logistics / Transportation | Director / Manager | Influences freight, routing, carrier management, and visibility platforms |
| 6 | Operations Director / Operations Manager | Operations | Director / Manager | Seeks performance improvements, automation, and execution reliability |
| 7 | CIO / IT Director / Digital Transformation Leader | IT / Digital | C-Level / Director | Owns technology stack decisions for supply chain planning, analytics, and integration |
| 8 | Risk, Compliance, and Resilience Manager | Risk / Compliance / Operations | Manager / Director | Supports continuity, disruption response, and trade compliance |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Logistics & Supply Chain | Direct thematic alignment with conference agenda and attendee profile | Core decision-makers for planning, transportation, warehousing, and visibility tools |
| 2 | Import & Export | Global trade is a key event theme | Cross-border trade teams, customs, and import operations |
| 3 | Transportation/Trucking/Railroad | Relevant to freight, route, carrier, and network strategy | Transportation leaders and network planners |
| 4 | Retail | Retailers have major procurement and fulfillment needs | Merchandising, inventory, and supply chain buyers |
| 5 | Consumer Goods | Fast-moving supply chains need resilience and planning | Demand planning, procurement, and distribution leaders |
| 6 | Information Technology & Services | Technology transformation is a major conference theme | Supply chain SaaS, analytics, integration, and AI buyers |
| 7 | Consumer Services | Service operators still manage complex procurement and logistics | Operations leaders and sourcing teams |
| 8 | Education Management | ASCM’s learning and certification model connects to training audiences | Workforce development, executive education, and certification buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official event content reviewed | No attendance total was provided in the copied official text |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official event content reviewed | No exhibitor directory or exhibit count was present in the provided source text |
| Buyer count | Not publicly confirmed | Unconfirmed | Official event content reviewed | Buyer-side attendees are implied, but no count is published |
| Speaker count | At least 6 named speaker / leadership organizations visible in the reviewed content | Confirmed | Official event page | Includes speaker organizations and conference chair/board references |
| Historical attendance | Not provided in reviewed source text | Unavailable | Official event page only | Use organizer media kit or prospectus if exact counts are required |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Global Trade | Trade policy visibility, cross-border execution, customs readiness | Executive sessions and networking around international supply chain strategy | Trade compliance software, advisory services, documentation tools |
| Technology & Fundamentals | Automation, planning, analytics, system integration | Product demos and solution education for digital transformation buyers | Supply chain software, ERP integrations, AI, dashboards |
| Resilience & Risk | Disruption management, continuity planning, scenario analysis | Thought leadership and workshops on risk mitigation | Risk intelligence, supply chain visibility, resilience consulting |
| Talent & Leadership | Training, upskilling, leadership development, certification | Education sponsorships and professional development offers | Training programs, academies, coaching, certification prep |
| Port and Freight Operations | Network efficiency, throughput, container visibility | Port tours create strong operational context for buyer conversations | Freight management, port logistics, yard/terminal optimization |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on supply chain professionals who influence procurement, operations, logistics, and technology buying. |
| Decision-maker availability | High | The audience includes executives, leaders, and practitioners with direct operational responsibility. |
| Data collection potential | Medium | Useful for attendee profiling and account targeting, though public attendee lists were not provided in the reviewed content. |
| Apollo targeting potential | Very High | Strong alignment with supply chain, logistics, procurement, operations, IT, and executive roles. |
| Geographic targeting potential | High | Good locality around Southern California plus strong national reach across supply chain hubs. |
| Best outreach approach | High-touch account-based outreach | Target executive-level contacts, then expand into procurement, logistics, and operations teams with industry-specific messaging. |
| Overall lead quality | Very High | This is a high-intent supply chain audience with strong purchase-influence potential. |
| Best use case | B2B attendee list building, account-based marketing, sponsorship sales, and solution-provider outreach | Ideal for vendors selling software, consulting, logistics services, training, and supply chain technologies |
| Limitations / risks | Moderate | Public current-year attendee and exhibitor lists were not visible in the provided source text, so buyer-company selection must rely on official speaker/leadership evidence and market-fit judgment. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Logistics & Supply Chain; Import & Export; Transportation/Trucking/Railroad; Retail; Consumer Goods; Information Technology & Services; Education Management; Management Consulting | Capture the most relevant attendee and buyer ecosystems |
| Departments | Supply Chain; Procurement; Operations; Logistics; IT; Finance; Strategy; Innovation; Learning & Development | Reach decision-makers and functional influencers |
| Seniority | C-Level, VP, Director, Head, Manager | Prioritize budget holders and active evaluators |
| Job titles | Chief Supply Chain Officer, VP Supply Chain, Director of Procurement, Strategic Sourcing Manager, Supply Chain Director, Logistics Director, Transportation Manager, Operations Director, CIO, IT Director, Risk Manager | Target high-fit, action-oriented roles |
| Geography | United States; California; West Coast; major port/logistics hubs; nationwide enterprise accounts | Match the event’s location and national attendance profile |
| Employee size | 200–10,000+; prioritize mid-market to enterprise | Best fit for supply chain transformation budgets and multi-site operations |
| Keywords | supply chain, procurement, sourcing, logistics, transportation, inventory, planning, resilience, risk, trade, port, warehouse, fulfillment, operations, AI, analytics | Improve search precision for event-aligned contacts |
| Company type | Shippers, retailers, manufacturers, 3PLs, importers, distributors, public sector logistics operators, universities, consultants | Reflects the event’s attendee mix and solution-buying base |
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| CHAINge Conference official event page | Official organizer source | Event branding, dates, location, organizer context, themes, featured speakers, attendee audience descriptions, and educational focus | High |
| ASCM official website | Organizer website | Organizer identity and ASCM association context | High |
| Port of Los Angeles official website | Speaker organization source | Confirmed speaker organization and port/trade relevance | High |
| The TJX Companies official website | Speaker organization source | Confirmed speaker organization and retail supply chain relevance | High |
| C.H. Robinson official website | Speaker organization source | Confirmed speaker organization and logistics/3PL relevance | High |
| KIK Consumer Products official website | Speaker organization source | Confirmed speaker organization and consumer products relevance | High |
| USC Marshall School of Business official website | Speaker / conference chair source | Conference chair organization and education/research context | High |
| Arizona State University official website | Speaker organization source | Confirmed speaker organization and workforce development relevance | High |
| Walmart official website | Market-fit reference | Illustrative buyer-side prospect with strong supply chain fit; attendance not confirmed | Medium |
| Target official website | Market-fit reference | Illustrative buyer-side prospect with strong retail supply chain fit; attendance not confirmed | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to CHAINge Norh America — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.