CategoryHome & Office
Casual Market Atlanta
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About this event
Casual Market Atlanta (Summer 2026)
Dates: July 21–23, 2026 (Tue, July 21 – Thu, July 23, 2026)
Venue: AmericasMart Atlanta
City, State, Country: Atlanta, Georgia, USA
Event Overview
Casual Market Atlanta is the outdoor furnishings industry’s essential sourcing destination—built for buyers and designers who want to discover next-season product direction early, compare options side-by-side, and build meaningful supplier relationships in an efficient show floor environment. Across the Summer edition, attendees can explore a broad range of outdoor living styles and categories through permanent showrooms as well as temporary exhibits.
Why the Summer Market Matters
The Summer 2026 edition is positioned as a “where next season’s strategy begins” market. The show supports early access to upcoming trends, products, and programs so buyers can plan assortments ahead of time. The event messaging emphasizes buying early, buying in larger volumes, and locking in strategy for the year ahead—making it especially relevant for retailers, buying teams, and sourcing decision-makers responsible for outdoor product categories.
Show Format & Hours
Showroom Hours (Tuesday–Thursday): 9:00 a.m. – 6:00 p.m.
Outdoor Living Expo Hours (temporary exhibits):
Tuesday–Wednesday: 9:00 a.m. – 6:00 p.m.
Thursday: 9:00 a.m. – 2:30 p.m.
What Attendees Can Expect to Do
- Discover emerging outdoor furnishings trends across a large selection of brands and product lines.
- Compare products efficiently by viewing options side-by-side in one sourcing destination.
- Connect with leading manufacturers and build supplier relationships.
- Use structured market planning tools via the ANDMORE Markets app to streamline visits.
- Engage with industry programs and networking-focused event elements during the market.
Key Highlights (Summer 2026)
- ICFA Women’s Leadership Network Event
- Pink Out Atlanta to benefit City of Hope
- Retail Dine Around Group Dinner
- Buyer Concierges Hub
- Retail Panel Breakfast
- Temporary Exhibitors
- Educational Seminar
- Kick-Off Party
- Social Outing
- And more
App & On-Site Planning Support
The show promotes key ANDMORE Markets app features to help attendees streamline their experience, including: express badge pickup via a Scan & Go QR code, navigation support for saved showrooms in an individual Market Plan, photo and note capture for team sharing, and the ability to add brands to the plan while on the go.
About the Destination
Casual Market Atlanta takes place at AmericasMart Atlanta, described by the event as the world’s largest collection of wholesale gift, home, outdoor living and apparel showrooms. The venue address listed for AmericasMart Atlanta is: 240 Peachtree Street N.W., Atlanta, GA 30303, USA.
Quick Reference
| Category | Details |
|---|---|
| Event | Casual Market Atlanta (Summer 2026) |
| Dates | July 21–23, 2026 |
| Location | AmericasMart Atlanta, Atlanta, Georgia, USA |
| Theme / Positioning | Where Next Season’s Strategy Begins |
| Core Value | Outdoor furnishings sourcing with a large concentration of showrooms and temporary exhibits |
Sponsored by the International Casual Furnishings Association (ICFA).
Data sheet
Casual Market Atlanta – Event Attendee & Buyer Profile Analysis
Event Date: July 21–23, 2026
Location: Atlanta, GA, United States
Event Status: Upcoming
Research Date: June 30, 2026
Event Overview
| Event Name | Casual Market Atlanta |
| Event Date | July 21–23, 2026 |
| Event Status | Upcoming |
| Venue | AmericasMart Atlanta |
| City | Atlanta |
| State / Region | Georgia |
| Country | United States |
| Organizer | ANDMORE, in sponsorship with the International Casual Furnishings Association (ICFA) |
| Official Event Website | casualmarketatlanta.com |
| Event Type | Trade show / wholesale market / sourcing event |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Apparel & Clothing; Business Services |
| Audience Reach | National with selective international reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for dates, venue, event format, and sourcing focus; low for public attendance count. |
| Main Purpose of Event | Wholesale sourcing and buyer-mfr relationship building for outdoor furnishings, casual furniture, and related market channels. |
About the Event
Casual Market Atlanta is a specialized wholesale sourcing market focused on outdoor furnishings and casual living products. The official site describes it as the outdoor furnishings industry’s essential sourcing destination, bringing together 150+ showrooms and temporary exhibits at AmericasMart Atlanta for efficient side-by-side product comparison and supplier discovery.
The event matters because it concentrates buyer, retail, design, and supplier activity in one high-efficiency market environment. It is especially relevant for retailers, category buyers, merchandisers, distributors, importers, and operators looking to source next-season outdoor and casual furnishings, evaluate new collections, and develop supplier relationships ahead of seasonal buying cycles.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers / category managers | Home goods retailers, furniture chains, garden centers, department stores, mass merchants | Primary assortment, pricing, and vendor selection authority | Core audience for new lines, seasonal programs, and reorder discussions |
| Merchandising and planning teams | Retailers, e-commerce merchants, omnichannel brands | Product mix, forecast, margin, and launch planning | Important for line reviews, assortment optimization, and promotion planning |
| Distributors and wholesalers | Regional distributors, wholesale importers, channel partners | Volume buying, channel expansion, and supply continuity | High value for suppliers seeking multi-account distribution |
| Importers and sourcing offices | Private-label sourcing firms, global sourcing agents | Vendor qualification and overseas sourcing decisions | Relevant for manufacturers, compliance, and logistics providers |
| Designers and specifiers | Interior designers, outdoor living designers, hospitality designers | Specification influence and product recommendation | Supports premium product positioning and lead qualification |
| Operations and supply chain leaders | Retail operations, supply chain, inventory, logistics teams | Inventory availability, lead time, and fulfillment oversight | Useful for suppliers with freight, warehousing, or service capabilities |
| Association leaders and industry media | ICFA, trade publications, market analysts | Education, market intelligence, and promotion | Helpful for brand visibility and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Atlanta | Local retailers, designers, and regional buyers | Medium | Atlanta is a major market and travel hub with strong trade-show infrastructure. |
| Host state / region: Georgia and Southeast U.S. | Buyers from Georgia, Florida, Alabama, Tennessee, Carolinas, and neighboring states | High | Strong regional concentration due to drive-in access and nearby retail networks. |
| Nearby business hubs | Southeast retail headquarters, distribution hubs, importers, and wholesale offices | High | The market is well positioned for accounts managing multi-store or multi-channel buying. |
| National reach | U.S. retailers, distributors, and branded sellers from across the country | High | The event’s wholesale sourcing focus supports national buyer travel patterns. |
| International reach | Selective international importers, sourcing agents, and manufacturers | Low to Medium | International participation is plausible for sourcing, but the primary audience is U.S.-centric. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official positioning, brand concentration, and wholesale sourcing use case support a U.S.-wide buyer audience. |
| Secondary reach: Regional | Strong Southeast bias | Atlanta is a major regional trade center, increasing drive-in attendance from nearby states. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| The Home Depot | Retailer / category buyer | Large outdoor living and seasonal merchandise buyer with strong product category overlap. | homedepot.com | Category Manager, Merchandising Director, Buyer, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Lowe’s | Retailer / seasonal merchant | Relevant for patio, outdoor furniture, and seasonal merchandising programs. | lowes.com | Category Manager, Buyer, Merchandising Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Wayfair | E-commerce retailer | High-volume online home and outdoor furnishings sourcing. | wayfair.com | Buyer, Category Manager, Merchant, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| RH | Premium retail brand | Premium outdoor and patio product sourcing aligns with the market’s style-led assortment. | rh.com | Merchandise Buyer, Design Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| At Home | Value retail chain | Broad home and seasonal assortment buyer with outdoor living relevance. | athome.com | Buyer, Category Manager, Merchandiser | Strong Market Fit, Attendance Not Confirmed |
| Target | Mass retailer | Seasonal and outdoor product assortment decisions can align with event sourcing themes. | target.com | Buyer, Merchant, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Costco Wholesale | Warehouse club / wholesale buyer | Large-volume outdoor and seasonal product procurement opportunity. | costco.com | Buyer, Merchandise Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Mass merchant | Scale buyer for patio furniture, outdoor accessories, and seasonal items. | walmart.com | Category Manager, Buyer, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Havertys | Furniture retailer | Furniture buying organization with outdoor and casual living relevance. | havertys.com | Buyer, Product Merchant, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Rooms To Go | Furniture retailer | Large furniture assortment and promotional buying relevant to casual furnishings. | roomstogo.com | Buyer, Merchandiser, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Crate & Barrel | Home furnishings retailer | Outdoor furniture and lifestyle assortment buyer with premium positioning. | crateandbarrel.com | Buyer, Merchandising Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager / Buyer | Merchandising / Purchasing | Manager to Director | Directly responsible for assortment and vendor selection. |
| 2 | Merchandising Director / VP Merchandising | Merchandising | Director to VP | Owns category strategy, margin, and seasonal line review approval. |
| 3 | Strategic Sourcing Manager | Procurement / Sourcing | Manager to Director | Evaluates supplier cost, lead times, and supply risk. |
| 4 | Vice President of Procurement / Chief Procurement Officer | Procurement | VP / C-suite | Sets sourcing policy, vendor strategy, and negotiation priorities. |
| 5 | Supply Chain Director | Supply Chain / Logistics | Director | Responsible for inbound flow, replenishment, and inventory continuity. |
| 6 | Import Manager / Global Sourcing Manager | Sourcing / Trade Compliance | Manager to Director | Manages vendor onboarding, imports, and overseas production. |
| 7 | Design Director / Product Development Manager | Design / Product | Manager to Director | Influences product trends, aesthetics, and private-label specs. |
| 8 | Operations Director | Operations | Director | Supports execution, merchandising rollout, and store-level availability. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Primary buyer group for outdoor furnishings and seasonal assortments. | Retail category managers and merchants |
| 2 | Wholesale | Relevant for distributors, multi-channel sellers, and trade buyers. | Wholesalers and channel partners |
| 3 | Import & Export | High relevance for sourcing offices and global buying teams. | Importers and overseas sourcing firms |
| 4 | Furniture | Direct category alignment with casual and outdoor furnishings. | Furniture merchants and product teams |
| 5 | Consumer Goods | Useful for broader lifestyle and seasonal product buyers. | Mass retail and branded consumer product teams |
| 6 | Design | Design-led attendees influence product selection and styling. | Designers and specifiers |
| 7 | Consumer Services | Relevant for brands serving home and lifestyle consumers. | Retail service and customer experience teams |
| 8 | Logistics & Supply Chain | Critical to delivery timing, inventory, and fulfillment performance. | Supply chain and operations leaders |
| 9 | Business Supplies & Equipment | Relevant for B2B buying environments with catalog and contract sales. | Commercial buyers and account managers |
| 10 | Facilities Services | Relevant for outdoor seating, amenity spaces, and property operations. | Facility and property managers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not publish an attendance figure in the provided content. | Use qualitative lead quality rather than numeric traffic assumptions. |
| Exhibitor count | 150+ showrooms and temporary exhibits | Confirmed | Official event website | Includes showrooms and temporary exhibits; count is not broken out further. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official buyer count published in provided content. | Buyer presence is strongly implied by the sourcing format. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Agenda lists educational programming but does not provide a speaker total in the provided content. | Use agenda and exhibitor outreach for relationship-building. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | ICFA sponsorship noted, but no numeric sponsor total provided. | Sponsor intelligence should be collected directly from current sponsor listings if needed. |
| Historical attendance | Not publicly confirmed in supplied source text | Unavailable in current source set | Official content reviewed | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor comparison, pricing, terms, and risk reduction | Line reviews, appointment setting, and vendor onboarding conversations | Manufacturing, sourcing, and contract supply |
| Seasonal merchandising | Next-season assortment planning and trend refresh | Trend presentation and product launch meetings | Outdoor furniture, cushions, umbrellas, fire features |
| Product innovation | Fresh designs, materials, and style differentiation | New product demos and specification reviews | Innovative casual furnishings and outdoor accessories |
| Supply chain / logistics | Lead time certainty, inventory flow, and freight planning | Operational meetings with sourcing and logistics teams | Freight, warehousing, fulfillment, and supplier management |
| Retail growth | Margin, turn, and sell-through improvement | Buyer conversations around assortment breadth and pricing tiers | Multi-tier product lines, private label, and exclusive programs |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned as a sourcing destination for outdoor furnishings buyers. |
| Decision-maker availability | High | Retail, merchandising, and sourcing leaders are the most likely attendees. |
| Data collection potential | High | Showrooms, exhibitor listings, and program pages support structured lead research. |
| Apollo targeting potential | Very High | Clear industry and title filters are available for retail, wholesale, and sourcing roles. |
| Geographic targeting potential | High | Strong Southeast and national buyer concentration can be targeted efficiently. |
| Best outreach approach | Very High | Pre-show appointment booking, seasonal line review outreach, and category-specific email campaigns. |
| Overall lead quality | Very High | Excellent for B2B attendee list building and buyer profiling in the outdoor furnishings sector. |
| Best use case | Sales prospecting and list enrichment | Targeting retail buyers, sourcing teams, and distributors with seasonal product and supplier outreach. |
| Limitations / risks | Moderate | No public current-year attendee list or attendance count in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Wholesale; Import & Export; Furniture; Consumer Goods; Logistics & Supply Chain; Design | Match likely buyers for outdoor furnishings and casual market sourcing. |
| Departments | Merchandising; Purchasing; Procurement; Sourcing; Supply Chain; Operations; Product | Reach decision-makers and influencers in buying workflows. |
| Seniority | Manager; Director; VP; C-suite | Prioritize people with budget authority and vendor selection responsibility. |
| Job titles | Buyer, Category Manager, Merchandiser, Sourcing Manager, Procurement Manager, Supply Chain Director, VP Merchandising, Product Manager | Direct title-based discovery and outreach. |
| Geography | United States; Southeast; Georgia; Florida; Texas; North Carolina; South Carolina; Tennessee | Focus on drive-in buyers plus national chains. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Capture both regional buyers and large retail chains. |
| Keywords | outdoor living, patio furniture, seasonal merchandise, home furnishings, casual furniture, wholesale market, sourcing, assortment planning | Refine accounts and titles by product-fit language. |
| Technologies | Not essential | This is a sourcing/merchandising event; technology filters are secondary. |
| Revenue range | $10M+ where available; prioritize $50M+ for larger retail buyers | Prioritize organizations with meaningful purchasing scale. |
| Company type | Retailer; wholesaler; importer; distributor; brand owner; e-commerce seller | Most aligned company profiles for the event. |
Suggested Apollo Search Logic: (Buyer OR Category Manager OR Merchandising Director OR Sourcing Manager OR Procurement Manager OR Supply Chain Director) AND (Retail OR Wholesale OR Import & Export OR Furniture OR Consumer Goods) AND (“outdoor living” OR patio OR seasonal merchandise OR casual furniture OR home furnishings).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Casual Market Atlanta – Summer Casual Market Atlanta | Official organizer / event website | Event dates, venue naming, sourcing focus, showrooms/exhibits, attendee program highlights, and sponsorship by ICFA | Very High |
| Casual Market Atlanta – Homepage | Official organizer / event website | Event positioning, two market structure, year-round sourcing, and outdoor furnishings focus | Very High |
| AmericasMart Atlanta | Venue / market center website | Venue identity and Atlanta market context | High |
| International Casual Furnishings Association (ICFA) | Association / sponsor website | Sponsorship / industry association relationship to the event | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Casual Market Atlanta — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds