Borgeby Field Days 2026

Event type: Agriculture, Crop Production, Farm Machinery, Precision Farming, Agri-Technology, Soil & Inputs, Outdoor Demonstration Show

Estimated attendance: Typically a high-footfall regional-to-international agricultural event, with attendance generally in the tens of thousands across the show period. Exact 2026 figures should be confirmed from the organizer once published.

Audience profile: Farmers, growers, farm owners, agribusiness buyers, agricultural engineers, distributors, dealers, consultants, researchers, advisors, suppliers, and equipment manufacturers.

Overview

Borgeby Field Days is one of the most important outdoor agricultural trade and demonstration events in Northern Europe. It is strongly oriented toward practical farm decision-makers and commercial agriculture buyers who want to compare machinery, seed, crop protection, soil solutions, digital farming tools, irrigation systems, and field-based innovations in real operating conditions.

This show is especially valuable because it is not just an exhibition hall event. It is a live demonstration environment, which means buyers attending are usually actively evaluating performance, efficiency, yield impact, cost savings, and return on investment. For companies selling agricultural products or services, this makes the event highly relevant for lead generation, distributor relationships, dealer development, and B2B engagement.

1️⃣ Who attends: Buyers / attendees

The attendee base is dominated by commercial agriculture professionals rather than casual visitors. The strongest buyer profiles are:

• Farm owners and farm managers
• Crop production managers and agronomists
• Precision agriculture specialists
• Agricultural consultants and advisors
• Dealers and distributors of farm machinery and inputs
• Cooperatives and purchasing groups
• Researchers, trial managers, and extension professionals
• Agri-tech buyers, digital farming platform users, and service providers
• Seed, fertilizer, crop protection, and irrigation decision-makers
• Finance, leasing, and insurance professionals serving agriculture

From a lead-list perspective, the strongest “buyers” are often not the farmers alone, but the broader agricultural ecosystem that influences purchasing decisions: agronomists, consultants, category managers, procurement heads, dealer principals, and technical sales managers.

2️⃣ Where the show is happening + attendee geographic origin

Location: Borgeby, near Malmö in southern Sweden.

The event is rooted in the Nordic and Northern European agricultural market, and it generally attracts attendees from Sweden, Denmark, Norway, Finland, Germany, the Baltic region, and sometimes broader European agri-business stakeholders. The local draw is strong because the show is relevant to the farming economy in southern Scandinavia, but its reputation and exhibitor mix can give it cross-border significance.

Attendee origin pattern:

• Local: Farmers and agribusinesses from Skåne and surrounding Swedish regions
• National: Buyers from across Sweden
• Regional/International: Strong Nordic participation, with some wider European presence

3️⃣ Audience reach: Local / National / Global

Reach type: National with strong regional and selective global relevance

This is not a mass consumer event. It is a business-focused agricultural show with regional strength and meaningful cross-border relevance. For international companies in farm machinery, crop inputs, and precision farming, it can be a very good entry point into the Scandinavian market.

For attendee-list sales, the most valuable angle is not generic footfall, but the quality of decision-makers in farming, agronomy, distribution, and agricultural services.

4️⃣ Sample buyer company names + websites

Below is a buyer-focused sample list of companies that are strong fit accounts for this event. These are organizations likely to have active interest in agriculture, farm technology, machinery, crop science, agronomy, or distribution.

Top 5 best buyer examples to prioritize first: John Deere, AGCO, CLAAS, Yara, and Trimble. These accounts align very well with machinery, inputs, precision agriculture, and farm decision-making.

5️⃣ Job profiles, industries & event type

Best job profiles to target:

• Agronomist
• Farm Manager
• Farm Owner / CEO / Managing Director
• Precision Agriculture Specialist
• Crop Production Manager
• Technical Sales Manager
• Regional Sales Manager
• Dealer Principal / Dealer Development Manager
• Category Manager
• Procurement Manager
• Business Development Manager
• Product Manager
• Field Marketing Manager
• Research Scientist / Trial Manager
• Agricultural Consultant / Advisor

Best industry filters to use:

• Agriculture
• Farming
• Food Production
• Food & Beverages
• Machinery
• Mechanical or Industrial Engineering
• Electrical/Electronic Manufacturing
• Environmental Services
• Renewables & Environment
• Logistics & Supply Chain
• Wholesale
• Import & Export
• Research
• Government Administration
• Management Consulting

Event type classification: Agricultural trade show, outdoor demonstration event, farm machinery expo, crop input showcase, precision farming forum, dealer and distributor engagement event.

6️⃣ Estimated attendance / expected footfall

Because this is a field-day format, the real value is not just raw attendance but buyer concentration. A show like this can attract a significant number of decision-makers across the agricultural ecosystem.

Expected footfall: Likely strong regional attendance with national and Nordic buyer presence. If you are creating an attendee-list strategy, the best segment is not the full list, but the subset of commercial farm operators, agronomists, dealers, distributors, and supplier-side decision-makers.

For outreach and list monetization, this event should be treated as a high-intent agriculture buyer environment rather than a broad-spectrum conference.

7️⃣ Key focus areas & buyer engagement

Likely focus areas:

• Farm machinery and equipment demonstrations
• Precision agriculture and digital farming
• Crop production and yield optimization
• Soil health and agronomy
• Seed, fertilizer, and crop protection products
• Irrigation, water management, and climate resilience
• Farm efficiency, automation, and sustainability
• Parts, service, maintenance, and dealer support
• Research and field trials
• Supply chain, logistics, and agricultural services

Buyer engagement strategy:

The best outreach angle is to position the list around commercial agriculture decision-makers, not just general attendees. For example:

• “Connect with farm owners, agronomists, and crop production leaders evaluating new solutions.”
• “Reach machinery buyers, dealer networks, and precision agriculture decision-makers.”
• “Target growers and agricultural professionals actively comparing products in a live field environment.”

Since the event is highly product-driven and demonstration-oriented, attendees are usually more open to vendor conversations than at a purely educational conference.

8️⃣ Client-product fit note

Before finalizing the best buyer list, I need the client website to review the product or service positioning in detail. That is essential because the best buyers for this event depend heavily on what the client sells.

Examples of how buyer selection changes by product:

• If the client sells farm machinery, prioritize farm owners, equipment dealers, procurement heads, and machine distributors.
• If the client sells seed, fertilizer, or crop protection, prioritize agronomists, crop managers, advisors, and commercial growers.
• If the client sells precision farming software or hardware, prioritize precision agriculture managers, technology adopters, and digital transformation leads.
• If the client sells parts, maintenance, or service solutions, prioritize dealer networks, service managers, and maintenance supervisors.
• If the client sells consulting, finance, insurance, or ag services, prioritize farm owners, cooperatives, and business decision-makers.

Best practice: please share the client website so the buyer-company sample can be matched to the exact value proposition. That will improve lead quality and make the attendee list far more commercially useful.

9️⃣ Industry suggestions based on the industry list

For this event, the most relevant industry tags from your provided list are:

• Agriculture
• Farming
• Machinery
• Mechanical or Industrial Engineering
• Electrical/Electronic Manufacturing
• Environmental Services
• Renewables & Environment
• Food Production
• Logistics & Supply Chain
• Wholesale
• Research
• Management Consulting
• Import & Export
• Government Administration

Final recommendation

Borgeby Field Days 2026 is a strong event for agriculture-focused attendee-list sales, especially if your client sells to commercial farms, agribusinesses, dealers, distributors, or precision agriculture buyers. The event is particularly valuable because attendees are highly practical and purchase-oriented.

Quality rating for B2B attendee-list sales: 8.5/10

The best opportunity is to target the commercial layer of the audience: farm owners, agronomists, dealer managers, procurement heads, and ag-tech buyers. If you send me the client website, I can refine this into a sharper buyer list with the best matching companies, roles, and industry filters.