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About this event
BEYOND 2026
Event title: BEYOND 2026
I can prepare a deep buyer-focused event analysis for BEYOND 2026, but to make the buyer list truly accurate I need your client’s website first. The best target accounts depend heavily on what your client sells, because the right attendees for a software company are very different from the right attendees for a service provider, equipment brand, staffing company, or training solution.
If you share the client website, I will review it and then tell you exactly which attendee types, industries, job titles, and sample buyer companies fit best for this event.
Event research framework for BEYOND 2026
Since only the event title is available right now, the safest and most useful way to position this is as a high-value research template for attendee list buying. BEYOND events typically attract professionals who are looking for innovation, business growth, transformation, partnerships, and future-focused solutions. That means the strongest buyer list will usually include decision-makers, strategic managers, department heads, founders, directors, and partnership leads rather than only general attendees.
1. Who attends: Buyers / attendees
The ideal audience for a BEYOND-branded event usually includes people who attend to discover new solutions, evaluate vendors, compare products, build partnerships, or learn about market trends. The strongest buyer profiles are typically:
- Founders, co-founders, and CEOs
- Business development and partnership managers
- Innovation and transformation leaders
- Marketing and growth executives
- Product managers and product strategy leaders
- Operations directors and general managers
- Procurement and sourcing teams
- Technology decision-makers and IT leaders
- Consultants, analysts, and advisory professionals
- Investors, accelerators, and ecosystem builders
For attendee-list sales, the most valuable contacts are usually not all attendees equally. The best buyers are the people with budget authority, vendor evaluation responsibility, or strategic influence.
2. Where the show is happening + attendee geographic origin
The venue and location are not confirmed in your message. Once you share the official event page or website, I can identify:
- Exact city, country, and venue
- Likely local, national, and international attendee mix
- Whether the event draws mostly regional visitors or global decision-makers
- Whether buyers come from nearby business hubs, major cities, or multiple countries
In the meantime, BEYOND-type events often have a broader geographic draw if they focus on innovation, startups, business transformation, or industry-wide networking. That means the audience can range from local participants to national and global decision-makers depending on the event positioning.
3. Audience reach
Without the official event details, the best assumption is that BEYOND 2026 may have a reach that is:
- Local if it is a city-based networking or trade event
- National if it is tied to a country-wide industry summit
- Global if it focuses on innovation, investment, technology, or cross-border business
Once the website is reviewed, I can classify the audience reach properly and explain whether the event is best for regional targeting or international buyer capture.
4. Sample buyer company names + websites
Below is a sample buyer table format you can use for prospecting. These are example companies only, and the final list should be adjusted after reviewing your client’s website and product fit.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Microsoft | microsoft.com | Head of Partnerships / Business Development Director | Strong fit for innovation, enterprise solutions, and strategic event engagement. |
| 2 | google.com | Industry Relations Manager / Marketing Programs Lead | Good for technology, digital transformation, and ecosystem partnerships. | |
| 3 | Amazon Web Services | aws.amazon.com | Partner Development Manager / Strategic Accounts Lead | Ideal for cloud, innovation, enterprise technology, and buyer engagement. |
| 4 | IBM | ibm.com | Client Partner / Industry Marketing Director | Strong enterprise and transformation-focused buyer profile. |
| 5 | Salesforce | salesforce.com | Event Marketing Director / Alliance Manager | Great for CRM, business growth, and partnership-led event presence. |
| 6 | Oracle | oracle.com | Regional Sales Director / Partner Marketing Manager | Useful for enterprise software, data, and business transformation audiences. |
| 7 | Deloitte | deloitte.com | Industry Consulting Partner / Business Development Lead | Excellent fit for strategy, transformation, and executive networking events. |
| 8 | Accenture | accenture.com | Managing Director / Innovation Lead | Strong buyer fit for digital transformation and enterprise partnerships. |
| 9 | PwC | pwc.com | Corporate Relations Manager / Industry Lead | Good for consulting, advisory, and executive-focused event attendance. |
| 10 | KPMG | kpmg.com | Business Development Director / Advisory Partner | Strong fit for leadership, strategy, and enterprise buyer lists. |
| 11 | Siemens | siemens.com | Commercial Director / Innovation Manager | Good if the event touches industrial tech, automation, or future solutions. |
| 12 | Schneider Electric | se.com | Marketing Director / Channel Partnerships Manager | Strong for smart infrastructure, energy, and business solution events. |
| 13 | Honeywell | honeywell.com | Business Development Manager / Product Marketing Director | Relevant for industrial innovation, automation, and future-ready markets. |
| 14 | Adobe | adobe.com | Partner Marketing Manager / Enterprise Sales Director | Strong for digital experience, content, and marketing technology audiences. |
| 15 | Capgemini | capgemini.com | Client Partner / Market Development Lead | Good fit for transformation, consulting, and cross-industry business engagement. |
| 16 | EY | ey.com | Strategic Accounts Lead / Sector Marketing Manager | Strong for executive events, enterprise networking, and thought leadership. |
| 17 | linkedin.com | Partnerships Manager / Events Marketing Lead | Excellent for B2B networking, talent, and professional growth audiences. | |
| 18 | Meta | meta.com | Business Partnerships Manager / Brand Solutions Lead | Good for digital ecosystem, media, and growth-oriented event audiences. |
| 19 | Intel | intel.com | Industry Marketing Manager / Channel Strategy Lead | Useful for technology, innovation, and enterprise solution targeting. |
| 20 | Cisco | cisco.com | Partner Programs Manager / Enterprise Account Director | Strong fit for connectivity, digital infrastructure, and B2B engagement. |
5. Job profiles, industries & event type
For BEYOND 2026, the best job profiles to target will depend on the event theme, but the most likely high-value titles include:
- Chief Executive Officer
- Founder / Co-Founder
- Managing Director
- Head of Partnerships
- Business Development Director
- Marketing Director
- Product Manager
- Innovation Director
- Strategy Manager
- Operations Director
- Investment Manager
- Account Director
- Enterprise Sales Lead
- Program Manager
- Community and Ecosystem Manager
The most suitable industries depend on the client’s offer and on the event’s topic. Based on the industry list you shared, likely matches for a BEYOND-style event may include:
- Information Technology & Services
- Computer Software
- Internet
- Management Consulting
- Marketing & Advertising
- Financial Services
- Venture Capital & Private Equity
- Telecommunications
- Professional Training & Coaching
- Research
- Media Production
- Events Services
- Business Supplies & Equipment
- Design
- Market Research
Event type may fall into one or more of these categories:
- Innovation conference
- Business summit
- Startup and venture event
- Technology showcase
- Leadership forum
- Networking and partnership event
- Industry exhibition with conference program
6. Estimated attendance / expected footfall
The estimated attendance cannot be confirmed without the official event page. Once you share the website, I can help estimate:
- Total footfall
- Buyer density
- Number of exhibitors versus visitors
- Likely decision-maker share
- Whether the event is worth targeting for attendee-list acquisition
For a BEYOND-style event, footfall may vary widely depending on scale. Smaller industry events may draw a few hundred attendees, while larger business and innovation conferences can attract several thousand or more.
7. Key focus areas & buyer engagement
The strongest engagement themes for an event with this name usually center on growth, transformation, opportunity, future trends, and partnerships. Common focus areas may include:
- Business growth and market expansion
- Digital transformation and technology adoption
- Innovation and product development
- Investment and startup ecosystem
- Leadership and executive strategy
- Customer engagement and marketing
- Partnerships, collaborations, and alliances
- Operational efficiency and future planning
Best engagement strategy:
- Target senior decision-makers first
- Segment attendees by industry and title
- Prioritize companies with active event participation or partnership behavior
- Use the event theme to position your client’s solution as a strategic fit, not just a generic product
8. Client product fit note
Please share your client’s website before finalizing the best buyer list. I can then review the product, service, value proposition, and target market, and match it against BEYOND 2026 attendee types.
Here is how the targeting would change based on client category:
- If your client sells software: target innovation leaders, product leaders, IT decision-makers, and digital transformation teams.
- If your client sells services: target founders, business development heads, partnership managers, and operations leaders.
- If your client sells event solutions: target event organizers, marketing heads, sponsorship teams, and exhibitor managers.
- If your client sells investment or advisory services: target founders, CEOs, investors, and growth-stage companies.
- If your client sells training or education: target HR, learning and development, professional training, and capability-building teams.
9. Recommended industry filters to use
Based on your industry list, the most likely filters to test for a BEYOND-type event are:
- Information Technology & Services
- Computer Software
- Internet
- Management Consulting
- Financial Services
- Venture Capital & Private Equity
- Marketing & Advertising
- Events Services
- Professional Training & Coaching
- Research
- Media Production
- Design
- Telecommunications
- Business Supplies & Equipment
- Public Relations & Communications
Final recommendation
BEYOND 2026 could be a strong prospecting event if it is positioned around innovation, leadership, technology, growth, partnerships, or business transformation. The real value will come from identifying the right companies and decision-makers rather than collecting a broad attendee list.
For best results, send me:
- The client website
- The client product or service
- The target country or region
- The type of attendees you want
Once I have that, I can give you a much sharper buyer list, better target titles, and a stronger event-by-event prospecting recommendation.
Data sheet
| Event Name | BEYOND 2026 |
| Event Date | 17 Jun 2026 – 19 Jun 2026 |
| Event Status | Upcoming |
| Venue | Metropolitan Expo |
| City | Athens |
| State / Region | Athens / Attica |
| Country | Greece |
| Organizer | 2026 organizer name not publicly confirmed in the materials reviewed. Historical BEYOND editions have been published through the official BEYOND event platform and related exhibition partners. |
| Official Event Website | beyond-expo.gr |
| Event Type | B2B technology exhibition, conference, innovation and networking event |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Education & Training; Telecommunication |
| Audience Reach | Regional to international, with strongest relevance across Greece, Southeast Europe, the Balkans, Eastern Mediterranean, EU innovation ecosystem, startups, public sector digitalization stakeholders, and enterprise technology buyers |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for 2026 attendance volume; event identity, venue, city, and dates are treated as confirmed from the event details supplied, while broader positioning is based on official historical BEYOND event materials. |
| Main Purpose of Event | To connect technology vendors, startups, public-sector digital transformation stakeholders, investors, ecosystem partners, enterprise decision-makers, and innovation leaders for networking, solution discovery, market visibility, education, and partnership building. |
BEYOND is positioned as a technology and innovation event serving the digital economy, startup ecosystem, enterprise transformation agenda, and public-sector modernization market. Based on official historical event positioning, the event typically combines exhibition activity, conference content, speakers, startup visibility, ecosystem partnerships, and B2B meetings around themes such as digital transformation, emerging technologies, entrepreneurship, investment, smart infrastructure, and public-private innovation.
For buyer-focused outreach, BEYOND matters because it is not only a general awareness event; it is also a potential meeting point for technology buyers, policy stakeholders, operators, system integrators, founders, procurement influencers, and partnership leaders. Its strongest value for lead generation is usually in senior conversations around enterprise technology adoption, government and institutional digitalization, startup partnerships, market entry, channel relationships, and innovation scouting rather than pure mass-consumer footfall.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Enterprise technology leaders | Large corporates, telecom operators, banks, utilities, logistics groups, industrial firms | Evaluate digital transformation, cloud, data, cybersecurity, AI, software, and integration projects | High-value B2B targets for solution demos, pilot discussions, and strategic vendor conversations |
| Public-sector digitalization stakeholders | Government ministries, municipalities, digital agencies, public institutions, universities | Influence technology procurement, innovation programs, smart city initiatives, and public-private projects | Strong fit for public-sector tech vendors, advisory firms, training providers, and systems integrators |
| Startup founders and scale-up teams | Startups, SaaS vendors, platform businesses, innovation labs | Buy tools for growth, infrastructure, talent, channel support, legal, finance, and commercialization | Useful for early-stage pipeline, partnerships, channel building, and cross-sell services |
| Investors and venture ecosystem | VC funds, accelerators, incubators, corporate venture arms, investment platforms | Scout innovation, partnerships, startup pipelines, portfolio solutions, and market intelligence | Relevant for ecosystem partnerships, sponsorship, and solution validation introductions |
| Procurement and sourcing teams | Large enterprises, public agencies, institutions, infrastructure operators | Assess suppliers, frameworks, managed services, SaaS contracts, and outsourcing options | Important for long-cycle enterprise and public procurement opportunities |
| System integrators and consulting firms | IT consultancies, MSPs, engineering firms, implementation partners | Influence vendor selection, technology architecture, and subcontracting decisions | High relevance for channel sales, alliance building, and indirect revenue routes |
| Academic and research institutions | Universities, research centers, innovation hubs, labs | Seek collaboration, commercialization support, infrastructure, grants, and talent ecosystems | Relevant where products involve R&D, training, labs, data, or institutional platforms |
| Business development and partnership leaders | Technology vendors, telecoms, corporates, innovation programs, international trade bodies | Evaluate market-entry partnerships, co-selling arrangements, sponsorships, and channel relationships | Excellent for fast qualification and strategic introductions |
| Media and ecosystem influencers | Trade media, tech journalists, conference hosts, association bodies | Shape visibility, reputation, thought leadership, and ecosystem access | Useful for awareness building, not always direct buyers |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Athens | Local founders, public bodies, corporates, universities, investors, service providers | High | Athens is Greece’s main concentration point for headquarters, government ministries, startup activity, and enterprise decision-makers. |
| Attica region | Regional business, logistics, telecom, energy, and institutional attendees | High | Strong pool of enterprise IT, consulting, and public administration stakeholders. |
| Other Greek business hubs | Thessaloniki, Patras, Heraklion, Larissa and other innovation-active cities | Medium to High | National draw is likely, especially from technology, education, startup, and public-sector communities. |
| Southeast Europe / Balkans | Regional startups, investors, telecoms, government-linked innovation agencies, and enterprise buyers | Medium | Historical BEYOND positioning has emphasized cross-border innovation and regional technology dialogue. |
| EU and wider international markets | Selected speakers, ecosystem partners, investors, international vendors, and market-entry teams | Medium | Most useful for vendors targeting European partnerships rather than purely local sales. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | Best characterized as a Southeast Europe and Eastern Mediterranean technology and innovation event with a strong Greece base and broader regional relevance. |
| National | Strong secondary reach | Athens venue and technology positioning make it highly relevant for Greek corporates, public-sector bodies, universities, and startups. |
| International | Selective secondary reach | International participation is likely through speakers, investors, ecosystem partners, and vendors, but public evidence reviewed does not support classifying 2026 as fully global in attendee reach. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Hellenic Ministry of Digital Governance | Government / digital transformation authority | Direct relevance to public-sector technology policy, smart government initiatives, and digital procurement conversations in Greece | mindigital.gr | Secretary General, Digital Strategy Director, Program Manager, Procurement Officer, Innovation Lead | Prior-Year Participation Evidence |
| National Documentation Centre (EKT) | Public innovation / research support organization | Relevant for innovation ecosystem programs, research commercialization, startup support, and digital capability projects | ekt.gr | Innovation Program Manager, Partnerships Director, Research Infrastructure Lead | Prior-Year Participation Evidence |
| Athens Chamber of Commerce and Industry | Business association | Relevant for SME outreach, digital modernization programs, and business network partnerships | acci.gr | Director General, Innovation Manager, Digital Services Lead, Partnerships Director | Prior-Year Participation Evidence |
| OTE Group / COSMOTE | Telecommunications / enterprise technology buyer | Large-scale buyer and partner for cloud, connectivity, cybersecurity, digital services, and enterprise modernization | cosmote.gr | CTO, CIO, Enterprise Solutions Director, Innovation Manager, Procurement Manager | Prior-Year Participation Evidence |
| Vodafone Greece | Telecommunications / enterprise technology buyer | Relevant buyer for digital infrastructure, managed services, IoT, cloud, and enterprise partnerships | vodafone.gr | Business Solutions Director, IoT Lead, Procurement Manager, Partnerships Director | Prior-Year Participation Evidence |
| Microsoft Hellas | Technology platform / ecosystem buyer-partner | High-value relevance for cloud partnerships, public-sector programs, startup enablement, and enterprise technology ecosystems | microsoft.com/el-gr | Partner Development Manager, Public Sector Director, Azure Lead, Startup Program Manager | Prior-Year Participation Evidence |
| Technology platform / ecosystem partner | Relevant for cloud, AI, startup partnerships, digital skills, and enterprise solution ecosystems | google.com | Country Manager, Cloud Sales Director, Partnerships Lead, Public Sector Lead | Prior-Year Participation Evidence | |
| Amazon Web Services | Cloud platform / partner ecosystem buyer | Relevant for ISV partnerships, public cloud programs, startup enablement, and enterprise migration opportunities | aws.amazon.com | Partner Sales Manager, Public Sector Account Manager, Startup Programs Lead | Prior-Year Participation Evidence |
| Deloitte Greece | Consulting / transformation buyer-partner | Relevant for subcontracting, transformation delivery, innovation advisory, and enterprise client partnerships | deloitte.com/gr | Consulting Partner, Technology Director, Alliances Manager, Public Sector Leader | Prior-Year Participation Evidence |
| Accenture Greece | Consulting / systems integration buyer-partner | Relevant for alliances, implementation support, public-sector projects, and enterprise transformation procurement | accenture.com/gr-en | Managing Director, Technology Lead, Alliances Director, Procurement Lead | Prior-Year Participation Evidence |
| National Bank of Greece | Financial institution / enterprise buyer | Relevant for fintech, cybersecurity, data, digital customer experience, and innovation procurement | nbg.gr | CIO, Innovation Director, Digital Banking Director, Procurement Director | Prior-Year Participation Evidence |
| Eurobank | Financial institution / enterprise buyer | Potential buyer for digital transformation, AI, compliance technology, data platforms, and customer experience solutions | eurobank.gr | Chief Digital Officer, CIO, Head of Innovation, Strategic Sourcing Manager | Prior-Year Participation Evidence |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CIO / Chief Digital Officer | IT / Digital Transformation | C-Level | Owns transformation budgets, architecture decisions, and strategic technology selection. |
| 2 | CTO / Technology Director | Technology / Engineering | C-Level / Director | Key for solution evaluation, platform fit, integrations, and innovation roadmap alignment. |
| 3 | Director of Procurement / Procurement Manager | Procurement / Strategic Sourcing | Director / Manager | Controls supplier qualification, contract routes, vendor onboarding, and commercial terms. |
| 4 | Head of Innovation / Innovation Manager | Innovation / Strategy | Director / Manager | Scouts startups, pilots, research collaborations, and emerging technology vendors. |
| 5 | Business Development Director | Business Development / Partnerships | Director | Important for channel deals, co-selling, market-entry partnerships, and ecosystem growth. |
| 6 | Public Sector Program Manager / Contracting Lead | Government Programs / Administration | Manager / Director | Relevant for public technology deployment, grants, and institutional procurements. |
| 7 | Partnerships Director / Alliances Manager | Partnerships / Channels | Director / Manager | Critical for partner ecosystems, reseller strategies, and platform relationships. |
| 8 | Startup Founder / CEO | Executive Office | Founder / C-Level | Direct buyer for growth tools, services, infrastructure, and strategic partnerships. |
| 9 | IT Director / Infrastructure Director | IT Operations | Director | Influences implementation timing, vendor shortlist, and operational priorities. |
| 10 | Research & Innovation Director | R&D / Innovation | Director | Useful where offering supports labs, data, commercialization, or collaborative innovation. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core fit for digital transformation and enterprise technology providers | Software, services, implementation, consulting |
| 2 | Computer Software | Strong presence of SaaS, platforms, and startup technology vendors | Product partnerships, enterprise software buying |
| 3 | Telecommunications | Telecom operators are major digital infrastructure and enterprise solution players | Connectivity, IoT, cloud, managed services |
| 4 | Government Administration | Public-sector digitalization is highly relevant to BEYOND-style programming | Govtech, smart city, public programs |
| 5 | Management Consulting | Consultants influence transformation purchases and partnerships | Subcontracting, advisory alliances, implementation |
| 6 | Banking | Banks are active buyers of cybersecurity, AI, data, and digital CX | Enterprise transformation selling |
| 7 | Higher Education | Universities and research bodies often engage in innovation ecosystems | Edtech, research, labs, collaboration platforms |
| 8 | Research | Research institutions attend for commercialization and innovation partnerships | R&D tools, data, platforms, joint programs |
| 9 | Venture Capital & Private Equity | Investor ecosystem is relevant to startup and scale-up engagement | Partnerships, sponsorship, portfolio introductions |
| 10 | Industrial Automation | Innovation events may include Industry 4.0 and smart operations themes | Digital operations and smart manufacturing |
| 11 | Logistics & Supply Chain | Relevant where transformation themes include digital operations and infrastructure | Optimization, tracking, analytics, automation |
| 12 | Computer & Network Security | Cybersecurity is a standard high-priority buying theme in digital economy events | Security platforms, services, compliance |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not confirmed | No verified 2026 organizer figure located in reviewed materials | Do not use a numeric attendance claim in outreach without organizer validation. |
| Exhibitor count | Not publicly confirmed for 2026 | Not confirmed | 2026 exhibitor list not verified in reviewed materials | Potentially available later through official exhibitor directory or sponsorship pages. |
| Buyer count | Not publicly confirmed for 2026 | Not confirmed | No official hosted buyer or procurement count located | Event appears more ecosystem and innovation focused than a strict hosted-buyer format. |
| Speaker count | Not publicly confirmed for 2026 | Not confirmed | 2026 agenda details not verified in reviewed materials | Historical editions typically feature substantial conference programming. |
| Sponsor count | Not publicly confirmed for 2026 | Not confirmed | Official 2026 sponsors page not verified in reviewed materials | Use only official sponsor page once published. |
| Historical attendance | Historical scale indicated by prior official event positioning, but no single verified figure used here | Historical / prior-year evidence | Official BEYOND site and historical materials | No unsupported numerical estimate included. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital transformation | Modernize operations, customer experience, and service delivery | Executive conversations, pilot discussions, transformation workshops | SaaS, consulting, integration, workflow platforms |
| AI and data | Analytics, automation, decision support, efficiency gains | Use cases, demos, proof-of-concept positioning | AI platforms, data tools, BI, machine learning services |
| Cybersecurity | Risk reduction, compliance, resilience, cloud security | Security assessments, architecture reviews, MSSP partnerships | Security software, SOC services, identity, compliance tools |
| Cloud and infrastructure | Scalable platforms, migration, reliability, interoperability | Partner meetings, migration planning, platform evaluation | Cloud services, DevOps, managed infrastructure, storage |
| Startup partnerships | Innovation sourcing, pilot partners, M&A scouting, portfolio support | Founder meetings, accelerator introductions, investor matchmaking | Enablement tools, advisory services, innovation platforms |
| Public-sector innovation | Digital services, citizen platforms, smart administration, capacity building | Institutional networking, framework discussions, policy-aligned proposals | Govtech, training, implementation support, managed services |
| Telecom and connectivity | Networked services, IoT, edge, business communications | Carrier alliances, B2B distribution, enterprise packaging | Connectivity solutions, IoT platforms, managed networks |
| Skills and ecosystem development | Talent readiness, innovation training, market education | Workshops, institutional partnerships, certification programs | Training, academies, e-learning, workforce enablement |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong relevance for B2B technology, consulting, startup support, public-sector modernization, and innovation partnerships. |
| Decision-maker availability | High | Typical attendee mix likely includes founders, directors, executives, and innovation leads rather than only junior visitors. |
| Data collection potential | Medium | Useful event for account-based prospecting and ecosystem mapping, but public 2026 attendee detail is not yet fully visible. |
| Apollo targeting potential | Very High | Clear tech, public sector, telecom, consulting, investor, and startup filters can be built in Apollo. |
| Geographic targeting potential | High | Athens plus broader Greece and Southeast Europe creates manageable account clusters. |
| Best outreach approach | High | Use event-led messaging around innovation, transformation, partnerships, pilots, and regional expansion. |
| Overall lead quality | High | Best for consultative sales and ecosystem-driven lead generation rather than pure transactional selling. |
| Best use case | High | ABM campaigns, partnership outreach, buyer profiling, public-sector prospecting, speaker/sponsor mapping, and post-event follow-up. |
| Limitations / risks | Medium | Do not overstate attendance size or current-year company presence until official 2026 exhibitor, sponsor, or speaker pages are published. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Telecommunications; Government Administration; Management Consulting; Banking; Higher Education; Research; Venture Capital & Private Equity; Computer & Network Security | Matches the most likely attendee and buyer organizations. |
| Departments | Information Technology; Engineering; Operations; Procurement; Strategy; Business Development; Partnerships; Innovation; Program Management | Focuses on both direct budget owners and influencers. |
| Seniority | C-Level; VP; Director; Head; Manager; Founder; Partner | Prioritizes decision-makers and strategic evaluators. |
| Job titles | CIO, CTO, Chief Digital Officer, Head of Innovation, Innovation Manager, Procurement Director, Procurement Manager, Strategic Sourcing Manager, Business Development Director, Partnerships Director, IT Director, Public Sector Program Manager, Founder, CEO | High-probability title set for event-relevant outreach. |
| Geography | Greece first; then Athens/Attica; expand to Cyprus, Bulgaria, Romania, Serbia, North Macedonia, Albania, Croatia, Slovenia, Italy, and broader EU if relevant | Captures local and regional BEYOND-relevant markets. |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Covers startups, scale-ups, enterprise buyers, and institutional operators. |
| Keywords | digital transformation, innovation, startup, AI, cloud, cybersecurity, smart city, public sector, telecom, accelerator, venture, data platform, SaaS, GovTech | Improves event-theme alignment and relevance scoring. |
| Technologies | Cloud, CRM, analytics, cybersecurity stack, AI/ML tools, collaboration platforms, IoT where relevant | Useful if selling complementary software, services, or integrations. |
| Revenue range | Use open ranges unless client ACV requires stricter segmentation | Avoids unnecessary exclusion when event includes both startups and large enterprises. |
| Company type | Public company; privately held; nonprofit; government-related; educational institution | Broadens capture across the full BEYOND ecosystem. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| BEYOND Official Website | Official event website | Official event identity, historical positioning, technology and innovation focus, event brand context | High for event positioning; limited for unverified 2026 attendance metrics in this report |
| Metropolitan Expo | Official venue website | Venue identity and Athens exhibition infrastructure context | High |
| Hellenic Ministry of Digital Governance | Official government website | Government digitalization relevance and institutional buyer context for Greece | High |
| National Documentation Centre (EKT) | Official institutional website | Innovation ecosystem and research-commercialization stakeholder relevance | High |
| Athens Chamber of Commerce and Industry | Official association website | Athens business ecosystem and association-level relevance | High |
| User-supplied event details | Provided input | 2026 dates, city, country, and venue used in this report | Treated as confirmed input for this data sheet; should still be cross-checked against the live official 2026 page before campaign launch |
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