CategoryAuto & Automotive
Automatik Expo
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About this event
Automatik Expo 2026 — Automation, Motion & Drives in One Place
Automatik Expo is a specialized trade fair focused on automation, motion and drives, bringing together decision-makers and engineering specialists from production and automation across the full industry value chain. The event is designed to help visitors identify practical solutions, meet experts, and explore new technologies that improve production efficiency.
The next edition will take place September 8–10, 2026 at Brøndby Hallen, Brøndby Stadion 10, 2605 Brøndby, Denmark. The trade fair is organized by MCH A/S.
What the event is about
Automatik Expo centers on a clear business purpose: helping production organizations answer the question, “How efficient can your production really become?” Visitors can experience the latest solutions in automation and related technology areas through product and solution exploration, expert interactions, and industry knowledge exchange.
Who it’s for (audience fit)
The fair is explicitly designed for decision-makers and specialists within production and automation. This includes stakeholders across companies ranging from SMEs to large manufacturing organizations. Overall, the event positions itself as a meeting point for people who need concrete solutions and are actively looking to evaluate and compare options for production environments.
Product and technology areas covered
Automatik Expo organizes exhibitors into 7 product groups, making it easier for visitors to navigate the event based on their technical interests and purchasing direction:
- Industrial Automation
- Electrical Automation
- Motion & Drives
- Transmission Technology
- Process Automation
- Robotics
- AI & Cybersecurity
Visitor value and business impact
The event highlights strong visitor intent and ongoing interest:
- 83% of visitors expect, or are very likely, to visit Automatik again.
- 79% of visitors have achieved their goal of gathering groundwork for future purchases.
In other words, the audience is not only coming to observe—many visitors are actively using the fair to support upcoming buying decisions and vendor evaluations.
On-site experience: trade fair plus knowledge program
Automatik Expo combines three key elements for attendees:
- Three days of networking with industry peers and solution providers
- Hands-on exploration of innovative products and real-world solutions
- A topical, forward-thinking conference program that supports knowledge sharing and industry insight
Where and when
Date: September 8–10, 2026
Venue: Brøndby Hallen
Address: Brøndby Stadion 10, 2605 Brøndby
Country: Denmark
Organizer: MCH A/S
Contact
Email: automatik@mch.dk
Phone: +45 9926 9926
Data sheet
AUTOMATIK Expo – Event Attendee & Buyer Profile Analysis
Event date: September 8–10, 2026
Location: Brøndbyhallen, Brøndby, Denmark
Event status: Upcoming
Research date: July 6, 2026
Event Overview
| Event Name | AUTOMATIK Expo 2026 |
| Event Date | September 8–10, 2026 |
| Event Status | Upcoming |
| Venue | Brøndbyhallen |
| City | Brøndby |
| State / Region | Brøndby |
| Country | Denmark |
| Organizer | MCH A/S |
| Official Event Website | automatikexpo.com |
| Event Type | Trade fair / knowledge forum |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Electric & Electronics; IT & Technology; Security & Defense |
| Audience Reach | Primarily national with Nordic and selected international reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for audience profile; low for exact attendance count due to no public current-year figure |
| Main Purpose of Event | To connect decision-makers and specialists in production and automation with suppliers of automation, motion, drives, robotics, process automation, and industrial digitalization solutions. |
About the Event
AUTOMATIK Expo is a specialized B2B trade fair focused on automation, motion, and drives, bringing together suppliers and industrial decision-makers seeking practical production improvements. The official positioning emphasizes hands-on exploration of new technologies, direct conversations with experts, and solutions that increase production efficiency.
The event matters because it sits at the intersection of industrial automation, manufacturing productivity, and technology procurement. It is especially relevant to production organizations, engineering teams, operations leaders, and technical buyers evaluating systems, components, software, and integration services for modern manufacturing environments.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Production and manufacturing decision-makers | Industrial manufacturers, factories, OEMs | Owns equipment upgrades, plant improvement, and technology selection | Highest value audience for automation, motion, drives, robotics, and process solutions |
| Procurement and sourcing teams | Manufacturing procurement, strategic sourcing, purchasing departments | Evaluates suppliers, pricing, contract terms, and total cost of ownership | Important for vendor discovery, supplier comparison, and RFQ generation |
| Engineering and automation specialists | Automation engineers, controls teams, systems integrators | Specifies technical requirements and influences solution design | Strong audience for product demos, technical documentation, and integration discussions |
| Operations and plant leaders | Operations directors, plant managers, production managers | Prioritizes uptime, throughput, safety, and productivity | Influences purchase decisions tied to operational performance |
| Maintenance and reliability teams | Maintenance managers, reliability engineers, asset managers | Selects components and tools to reduce downtime and improve serviceability | Good fit for drives, actuators, sensors, condition monitoring, and aftermarket services |
| Digital transformation and IT leaders | IT directors, OT security teams, digitalization leaders | Influences industrial software, connectivity, data, and cybersecurity adoption | Relevant for industrial software, IIoT, analytics, and cyber solutions |
| SME owners and technical founders | Small and mid-sized industrial firms, machine builders | Direct decision-maker for purchasing and partnerships | High-value for dealers, distributors, and scalable automation offerings |
| Consultants and advisers | Industrial consultants, engineering advisors, OEM consultants | Influences specifications, shortlist creation, and supplier selection | Useful multiplier audience for long sales cycles and referral opportunities |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Brøndby / host city | Local industrial firms, technical service providers, nearby buyers | Medium | Convenient access for Greater Copenhagen industrial visitors |
| Capital Region of Denmark | Manufacturers, automation teams, integrators, distributors | High | Largest nearby business and technology corridor |
| Zealand and eastern Denmark | Regional industrial companies and procurement teams | High | Strong catchment for factory, logistics, and engineering buyers |
| National Denmark | Industrial decision-makers from across Denmark | Very High | Primary reach is national due to specialized industrial scope |
| Nordic region | Sweden, Norway, Finland, Iceland | Medium | Likely cross-border participation from industrial suppliers and buyers |
| Northwest Europe | Selected buyers and suppliers from Germany, Netherlands, UK, Benelux | Low to Medium | International interest may appear through exhibitors, distributors, and specialist vendors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: National | Confirmed by event positioning and Danish location | The event is aimed at Danish production and automation decision-makers, with broad appeal across the country. |
| Secondary Reach: Nordic / Regional | Likely | The automation sector commonly draws suppliers and buyers from neighboring Nordic markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Pilz Skandinavien | Industrial automation supplier / technology buyer | Official AUTOMATIK website content features company news in 2026, indicating current event presence. | pilz.com | Sales Director, Product Manager, Automation Engineer, Business Development Manager | Confirmed Current-Year Participant |
| LINROX ApS | Industrial motion / component buyer-seller | Featured in 2026 AUTOMATIK website news, showing current-year relevance. | linrox.com | Managing Director, Sales Manager, Technical Director, Procurement Lead | Confirmed Current-Year Participant |
| ICS A/S | Industrial automation / power solutions provider | Featured in 2026 AUTOMATIK website news content. | ics-a-s.dk | Operations Director, Sales Manager, Engineering Manager, Purchasing Manager | Confirmed Current-Year Participant |
| LINAK Danmark A/S | Industrial actuator manufacturer / automation buyer | Featured in 2026 AUTOMATIK website news content. | linak.com | Product Manager, Engineering Director, R&D Manager, Supply Chain Manager | Confirmed Current-Year Participant |
| Danfoss | Industrial technology / controls buyer | Strong fit for automation, drives, motion control, and industrial efficiency themes. | danfoss.com | Procurement Manager, Engineering Manager, Plant Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Grundfos | Industrial manufacturer / automation buyer | Likely attendee profile for motion, drives, and production optimization solutions. | grundfos.com | Director of Procurement, Operations Director, Automation Manager, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Velux | Manufacturing buyer | Potential buyer of automation, production efficiency, and plant modernization solutions. | velux.com | Procurement Lead, Plant Manager, Maintenance Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| DSV | Logistics / warehouse operations buyer | Relevant for automation, intralogistics, control systems, and warehouse optimization. | dsv.com | Operations Manager, Supply Chain Director, Warehouse Automation Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| FLSmidth | Industrial engineering buyer | Strong fit for motion, drives, process automation, and industrial systems suppliers. | flsmidth.com | Engineering Director, Procurement Director, Project Manager, Technical Buyer | Strong Market Fit, Attendance Not Confirmed |
| Vestas | Industrial technology buyer | Purchases advanced components, automation, and manufacturing technologies. | vestas.com | Strategic Sourcing Manager, Operations Director, Engineering Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Maersk | Logistics / supply chain buyer | Relevant for warehouse automation, process optimization, robotics, and digital operations. | maersk.com | Supply Chain Director, Operations Director, Procurement Manager, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Tetra Pak | Manufacturing / packaging buyer | Industrial production environment with strong automation and motion-control needs. | tetrapak.com | Procurement Lead, Plant Manager, Engineering Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | Executive | Owns supplier strategy and high-value industrial purchasing decisions. |
| 2 | Director of Procurement / Strategic Sourcing Director | Sourcing | Director | Evaluates vendors, negotiates contracts, and manages sourcing pipelines. |
| 3 | Automation Manager / Controls Manager | Engineering / OT | Manager | Specifies and evaluates automation technologies for production environments. |
| 4 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Cares about throughput, uptime, productivity, and modernization ROI. |
| 5 | Maintenance Manager / Reliability Engineer | Maintenance | Manager / Specialist | Influences replacement parts, service contracts, and uptime-driven purchasing. |
| 6 | CIO / IT Director / OT Security Lead | IT / OT Security | Executive / Director | Relevant for industrial software, connectivity, cybersecurity, and data solutions. |
| 7 | Category Manager / Buyer | Procurement | Manager | Directly manages vendor selection and purchase cycles for industrial categories. |
| 8 | Business Development Director / Partnerships Director | Commercial | Director | Useful for channel partnerships, systems integration, and co-selling. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Industrial Automation | Core thematic fit | Automation and controls decision-makers |
| 2 | Mechanical or Industrial Engineering | Production optimization and engineering focus | Engineering leaders and technical buyers |
| 3 | Machinery | Relevant to motion, drives, and plant equipment | Machine builders and OEMs |
| 4 | Electrical/Electronic Manufacturing | Automation hardware supply chain | Component buyers and manufacturers |
| 5 | Computer Software | Industrial software, MES, analytics, AI, and cybersecurity | Digital transformation buyers |
| 6 | Information Technology & Services | OT/IT integration and digital infrastructure | IT and technology decision-makers |
| 7 | Logistics & Supply Chain | Automation in warehouses and distribution | Operations and intralogistics teams |
| 8 | Construction | Facility modernization and industrial buildouts | Infrastructure and plant projects |
| 9 | Retail | Relevant via warehouse, fulfillment, and supply chain automation | Retail distribution buyers |
| 10 | Government Administration | Public sector procurement and infrastructure use cases | Public buyers and facility managers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website does not publish a current-year attendance number | Use as a lead-quality event, not as a volume-verified event |
| Exhibitor count | Not publicly confirmed on the extracted official text | Unconfirmed | Official site indicates multiple product groups and exhibitor participation | Potentially useful for exhibitor outreach, but not for precise size benchmarking |
| Buyer count | Not publicly confirmed | Unconfirmed | Audience described as decision-makers and specialists | High likelihood of real purchasing intent based on organizer claims |
| Speaker count | Not publicly confirmed | Unconfirmed | Official site references a conference program, but no count was provided in the extracted text | Likely modest to medium in scale for a niche trade fair |
| Historical attendance / intent signals | 83% expect/are very likely to return; 79% gained a basis for later purchases | Confirmed by official site | Official site visitor sentiment metrics | Strong evidence of buyer intent and repeat engagement |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Automation | Higher efficiency, lower downtime, better repeatability | Live demos and technical consultations | PLC, controls, sensors, actuators, integration services |
| Motion & Drives | Precision movement, energy efficiency, improved machine performance | Solution comparison and spec-based selling | Motors, drives, gearboxes, motion control |
| Robotics | Labor substitution, throughput, and consistency | Application-specific demonstrations | Industrial robots, cobots, end-of-arm tooling |
| Process Automation | Quality control, traceability, and standardized workflows | Consultative discussions with operations and engineering teams | SCADA, MES, instrumentation, analytics |
| AI & Cybersecurity | Smarter operations and protected connected systems | Executive briefings and risk-based selling | Industrial AI, network monitoring, OT security |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly designed for production and automation decision-makers. |
| Decision-maker availability | High | Likely includes operations, procurement, engineering, and technical leaders. |
| Data collection potential | High | Good fit for attendee research, exhibitor mapping, and account-based outreach. |
| Apollo targeting potential | Very High | Strong industry and title alignment with industrial, manufacturing, and software buyers. |
| Geographic targeting potential | High | Clear Danish anchor with useful Nordic expansion opportunities. |
| Best outreach approach | Consultative, technical, and ROI-focused | Use use-case messaging, operational outcomes, and pre-booked meetings. |
| Overall lead quality | High | A strong event for industrial B2B lead generation and account-based marketing. |
| Best use case | Attendee list sales, exhibitor targeting, and buyer profiling | Ideal for suppliers selling automation, software, engineering services, and components. |
| Limitations / risks | No public current-year attendance count | Lead volume cannot be validated from public data; use profile-based targeting. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Industrial Automation; Mechanical or Industrial Engineering; Machinery; Electrical/Electronic Manufacturing; Computer Software; Information Technology & Services; Logistics & Supply Chain; Construction | Align with core event themes and buyer ecosystem |
| Departments | Procurement; Operations; Engineering; IT; Supply Chain; Maintenance; Product Management | Target departments with budget, specification, or implementation authority |
| Seniority | Manager; Director; VP; C-Level; Owner; Principal | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Operations Director, Plant Manager, Automation Manager, Controls Engineer, Maintenance Manager, IT Director, CTO, Engineering Director | Exact roles most likely to attend and buy |
| Geography | Denmark; Greater Copenhagen; Zealand; Sweden; Norway; Finland; Northern Germany | Match host-market demand and likely regional travel patterns |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers SMEs through large manufacturing organizations stated by the organizer |
| Keywords | automation, motion control, drives, robotics, industrial software, OT security, production efficiency, factory modernization, process automation | Capture intent signals aligned to event themes |
| Company type | Manufacturing; OEM; industrial distributor; system integrator; engineering firm; logistics operator | Focus on actual buying organizations and ecosystem partners |
| Technologies | PLC, SCADA, MES, IIoT, robotics, industrial cybersecurity, motion systems, sensors | Useful for technology-based prospecting and account segmentation |
Suggested Apollo Search Logic: (industrial automation OR manufacturing OR machinery OR electrical/electronic manufacturing OR computer software) AND (procurement OR operations OR engineering OR supply chain OR maintenance OR IT) AND (manager OR director OR VP OR C-level) AND geography filters for Denmark, Sweden, Norway, Finland, and Northern Germany. Add keywords such as “motion control,” “drives,” “robotics,” “OT security,” and “factory automation” for higher intent alignment.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| AUTOMATIK official website | Official organizer / event website | Dates, venue, city, country, organizer, audience positioning, product groups, visitor intent metrics | Very High |
| MCH A/S | Organizer website | Organizer identity and event ownership | High |
| Brøndbyhallen | Venue website | Venue identity and host location context | High |
| AUTOMATIK news / industry updates | Official event content page | Current-year company presence signals from featured news items | Medium to High |
| AUTOMATIK visitor information pages | Official event pages | Visitor audience definition and business purpose | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Automatik Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds