CategoryEducation & Training
AULA - International Education Opportunities Exhibition
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About this event
AULA - International Education Opportunities Exhibition
Event snapshot (from official source)
- Official dates: 17 - 21 February 2027
- Venue: IFEMA MADRID
- City & country: Madrid, Spain
What AULA is (and why it matters)
AULA - International Education Opportunities Exhibition is positioned as a high-visibility education fair under the wider IFEMA MADRID education week framework. The show format is strongly oriented toward “education opportunities,” meaning visitor intent typically includes exploring study destinations, programs, international mobility options, and the practical pathways needed to apply, enroll, and fund education.
For buyer-focused attendee insight, AULA is valuable because it attracts education decision influencers (students/candidates and their support ecosystem) plus a broad range of education providers, recruitment entities, and service organizations connected to international study and training. The event is also explicitly international in scope, with visitors coming from multiple countries.
1️⃣ Who attends (BUYERS / ATTENDEES)
This event is not only “general public education.” It is an education decision-and-recruitment environment. We consider “buyer” audiences as the organizations that actively recruit or convert students into education pathways, and the service providers that enable international study (admissions support, counseling, test preparation, visa/workflow assistance, and education marketing).
Primary attendee groups (education intent)
- Prospective students / candidates exploring undergraduate, postgraduate, exchange, and professional education options.
- Parents and guardians seeking credible information on programs, funding, and outcomes.
- School counselors / career advisors guiding students toward appropriate education routes.
- International education decision influencers (e.g., academic program coordinators who evaluate applicants and pathways).
Buyer-aligned visitor ecosystem (what organizations show up for)
- Universities and higher-education institutions (recruiting internationally).
- Education agents / international student recruitment companies supporting enrollments.
- Language education providers tied to international readiness (including exam preparation).
- Online education providers seeking new learners and market expansion.
- Education service providers offering application support, scholarships guidance, or mobility/visa information.
- Employability / upskilling ecosystem stakeholders that market short programs, certifications, and continuous education.
2️⃣ Where the show is happening + attendee geographic origin
Show location
IFEMA MADRID, Madrid, Spain.
Attendee geographic origin
The official source indicates international reach via visitor country count: 14 countries. This implies AULA is not limited to Spain-only audiences; it includes cross-border education seekers and visiting education organizations.
Practical targeting implications we recommend:
- Spain + Southern Europe emphasis (Madrid as a central hub).
- Pan-European coverage based on multi-country visitor presence.
- International recruitment interest for universities and providers aiming at Spanish-speaking and European student markets.
3️⃣ Audience reach (Local / National / Global)
Reach type: National to international. The city venue (Madrid) supports strong national draw from Spain, while the official visitor indicator of 14 countries supports an international component. In practical terms, it functions as an “international opportunities” fair with Madrid as a primary gateway.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-style targets we recommend for AULA-related outreach. These companies are aligned to international education recruitment, education marketing, language/exam preparation, and education services—i.e., organizations that benefit from identifying high-intent prospects attending an international education opportunities exhibition.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | ICEF (International Consultants for Education and Fairs) | https://www.icef.com/ | Partnerships Director / Recruitment Partnerships Lead | Education recruitment marketplace and networks; strong fit for international student recruitment ecosystems. |
| 2 | BridgeU | https://www.bridgeu.com/ | Head of Student Recruitment / International Partnerships Manager | Connects students to universities and programs; directly aligned to international education decision flows. |
| 3 | Study.eu | https://www.study.eu/ | Business Development Manager / International Growth Lead | Aggregates international programs and supports student matching; benefits from high-intent education audiences. |
| 4 | IDP Education | https://www.idp.com/ | Director of International Admissions / Student Placement Partnerships Lead | Major global education services organization focused on student recruitment and admissions guidance. |
| 5 | GoAbroad | https://www.goabroad.com/ | Partnership Director / Global Programs Growth Manager | International study and mobility platform; highly relevant to “international opportunities” audiences. |
| 6 | EF Education First | https://www.ef.com/ | Marketing Director (International) / Student Recruitment Lead | Global language and education provider; recruitment and marketing teams align with education fair intent. |
| 7 | Kaplan (Test Prep & Education) | https://www.kaplan.com/ | Head of Admissions Marketing / Partnerships Manager | Test prep and education pathways for international study; strong fit for candidates preparing for admissions. |
| 8 | British Council | https://www.britishcouncil.org/ | International Education Partnerships Manager / Education Programs Lead | Education and international mobility programs; aligns to cross-border learning interest. |
| 9 | Chelsea Football Foundation (Education & development programs) | https://www.chelseafoundation.org/ | Partnerships & Development Lead / Programs Marketing Manager | Education-related programs and international development initiatives; relevant for students exploring structured opportunities. |
| 10 | QS Quacquarelli Symonds | https://www.qs.com/ | Partnerships Director / Growth & Marketing Lead | Education insights and recruitment-related intelligence; aligned to education decision-making journeys. |
| 11 | Arqus (European University Alliance / education collaboration) | https://www.arqus-alliance.eu/ | International Cooperation Manager / Partnership Engagement Lead | Promotes international collaboration and mobility; fits international education fair ecosystems. |
| 12 | Navitas | https://www.navitas.com/ | Recruitment & Student Success Director / International Pathways Lead | Education pathway provider; aligns with student progression to degree or professional programs. |
| 13 | StudyPortals | https://www.studyportals.com/ | International Marketing Manager / University Partnerships Lead | Supports international study applications and recruitment; benefits from education fair traffic and interest signals. |
| 14 | OpenClassrooms | https://openclassrooms.com/ | Business Development Manager / Partnerships Lead | Professional and continuous education provider; aligns with learners seeking next-step skills and credentials. |
| 15 | Coursera | https://www.coursera.org/ | Enterprise Partnerships Manager / Marketing & Growth Lead | Upskilling and global learning platform; relevant to candidates exploring online/continuous education. |
| 16 | edX | https://www.edx.org/ | Partnerships Director / Learner Growth Manager | Education platform connecting learners and institutions; fits the broader education opportunities theme. |
| 17 | Universia (Education & employability ecosystem) | https://www.universia.net/ | Partnerships & Institutional Growth Lead | Operates in the education and employability landscape; strong fit for student pathway marketing. |
| 18 | Universities recruitment arms (example: Université PSL student recruitment) | https://www.psl.eu/ | International Recruitment Manager / Admissions Partnerships Lead | Universities with international recruitment needs are core buyers for high-intent education fair audiences. |
| 19 | IE University (and similar Spanish higher-ed institutions) | https://www.ie.edu/ | International Admissions Manager / Student Recruitment Lead | Spanish higher-education providers actively recruit internationally and benefit from education fair lead intelligence. |
| 20 | Educatius (education placements & study programs) | https://www.educatius.com/ | International Program Manager / Student Recruitment Lead | Education program placement organization; strongly aligned with the international education opportunities theme. |
Top 5 best sample targets to start with: ICEF, IDP Education, EF Education First, StudyPortals, BridgeU. These represent highly relevant education recruitment / matching / services organizations with strong international scope.
5️⃣ Job profiles, industries & event type
Best job profiles to target
- International Admissions / Recruitment (Director, Manager, Head of Admissions)
- Partnerships & Business Development (International Partnerships Manager, Strategic Partnerships Lead)
- Student Recruitment & Conversion Marketing (Growth Lead, Marketing Director, Acquisition Manager)
- Education Program Directors (Program Director, Pathways Director)
- Education Services Leadership (Student Services Director, Client Success Lead)
- Language School Recruitment / Exam Prep Leadership (Language Program Manager, Test Prep Partnerships)
- International Mobility / Exchange Team leads (International Office, Mobility Manager)
Industries to categorize (aligned to your provided industry list)
Recommended Apollo industry filters (from your list):
- Higher Education
- Education Management
- Primary/Secondary Education
- Professional Training & Coaching
- E-Learning
- Marketing & Advertising
- Program Development
- Internet (for online learning platforms)
- Staffing & Recruiting (if the target is education recruitment services)
- Research (for university research/education collaborations, when applicable)
Event type (what it functions as)
- International education fair
- Student recruitment & admissions environment
- Education pathways showcase (pre-degree, degree, and continuous learning)
- Cross-border opportunity discovery for candidates and their support ecosystem
6️⃣ Estimated attendance (expected total footfall)
The official content indicates a visitor scale of +125K Visitors. We treat this as expected total footfall for the relevant edition.
In education fairs, attendee intent is often mixed (some visitors are information-only, while others are strongly decision-bound). For best conversion, buyer targeting should focus on education recruitment and partnership decision-makers rather than only general browsing audiences.
7️⃣ Key focus areas & buyer engagement
Likely key focus areas
- International study destinations (how and where to apply, admission routes, entry requirements)
- Program discovery (undergraduate, postgraduate, exchange, and continuous learning)
- Student readiness support (language readiness, test preparation, academic preparation)
- Mobility and documentation workflows (process understanding and planning)
- Funding and scholarship awareness (cost transparency and financial planning guidance)
- Employability and skill outcomes for upskilling and career transitions
Best buyer engagement angles
- “High-intent education decision audience” positioning: target outreach messaging toward admissions, program selection, and pathway conversion.
- “International recruitment fit” positioning: emphasize student-matching and admissions pathway support.
- “Language and preparation” positioning: for providers supporting readiness for international programs.
- “Online + hybrid learning” positioning: for continuous education brands targeting skill upgrades.
8️⃣ Client-product fit: confirm client website to identify best buyer targets
We can refine the buyer list and prioritize the strongest-fit companies for AULA only after we review your client’s product/service page. Please share the client website (or landing page URL), and we will map it to:
- the most relevant buyer segment (universities vs. language providers vs. online learning vs. education services),
- the exact job titles that match your client’s offer, and
- which countries/visitor segments are most likely aligned with your client’s audience.
Once we have the client website, we will return a prioritized “best buyer” shortlist (top accounts) and a broader table for expansion.
9️⃣ Final recommendation (is this event a strong fit?)
Based on the official indicators—17 - 21 February 2027, IFEMA MADRID, Madrid, Spain, +125K visitors, and 14 countries—AULA is a strong international education opportunity exhibition. It is particularly suitable for organizations focused on education recruitment, international admissions, program matching, language readiness, and continuous learning.
Recommended “buyer-first” approach for We: we should target education recruitment/partnership decision-makers and program marketing leaders who are most likely to evaluate and act on education opportunity demand generated by a multi-country audience.
Data sheet
AULA - International Education Opportunities Exhibition – Event Attendee & Buyer Profile Analysis
Event Date: 17–21 February 2027 |
Location: Madrid, Spain |
Event Status: Upcoming |
Research Date: 30 June 2026
| Event Overview | |
| Event Name | AULA - International Education Opportunities Exhibition |
| Event Date | 17–21 February 2027 |
| Event Status | Upcoming |
| Venue | IFEMA MADRID |
| City | Madrid |
| State / Region | Community of Madrid |
| Country | Spain |
| Organizer | IFEMA MADRID |
| Official Event Website | ifema.es/en/aula |
| Event Type | Trade show / education fair / student and institutional exhibition |
| Primary Category | Education & Training |
| Secondary Applicable Categories | Business Services, Science & Research |
| Audience Reach | National with international participation |
| Estimated Attendance / Expected Footfall | Historical prior-year evidence indicates more than 125,000 visitors across the Education Week platform; current 2027 attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate. Prior-year official visitor evidence is available, but current-edition attendance has not been publicly confirmed. |
| Main Purpose of Event | To connect students, families, educators, training providers, universities, and education institutions with opportunities for academic pathways, postgraduate study, continuing education, and digital learning. |
About the Event
AULA is IFEMA MADRID’s major education-focused exhibition and is positioned as one of Spain’s most visible education events. The official website describes it as part of “Education Week 2027” and highlights the breadth of educational offerings, including school pathways, postgraduate and continuing education, and digital learning. The event takes place at IFEMA MADRID in Madrid and is designed to bring together institutions and education providers with prospective learners and decision influencers.
From a B2B perspective, AULA is relevant for universities, colleges, training providers, edtech companies, publishers, study-abroad organizations, and education service providers seeking visibility, partnership development, and lead generation. It also attracts institutional stakeholders and education decision-makers interested in enrollment, program promotion, learning innovation, and student recruitment.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Universities and higher education institutions | Public and private universities, business schools, postgraduate institutions | Enrollment, partnerships, student recruitment, program acquisition | High-value buyers for recruitment, CRM, edtech, publishing, and student services |
| K-12 and secondary education leaders | Schools, school groups, private academies | Curriculum, digital learning, student pathway decisions | Relevant for learning platforms, content providers, and school support services |
| Training and professional development buyers | Lifelong learning providers, certification bodies, professional training firms | Course acquisition, vendor selection, partnership management | Strong fit for courseware, LMS, content, and credentialing solutions |
| Edtech decision-makers | Education technology firms, digital learning vendors | Platform selection, partnerships, channel development | Relevant for integration, software, analytics, and learning tools |
| Public-sector education stakeholders | Education ministries, regional education authorities, public agencies | Program oversight, policy influence, institutional procurement | Important for large-scale education services and public tenders |
| Students and families | Prospective learners, parents, guardians | End-user influence on enrollments and program choice | Useful for recruitment campaigns, though not a classic procurement audience |
| Association leaders and counselors | Education associations, guidance counselors, career advisors | Referral, recommendation, partnership influence | Supports lead generation and institutional networking |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Madrid host city | High | Very High | Core local education ecosystem and institutional attendance |
| Community of Madrid | High | Very High | Likely strong participation from schools, universities, and training providers |
| Major Spanish education hubs | High | High | Barcelona, Valencia, Bilbao, Seville, and other large metro areas |
| National Spain | Moderate to High | High | Education fair with national visibility and broad domestic reach |
| International visitors | Moderate | Medium | Official prior-year evidence shows participation from 14 countries |
| Iberian and European corridors | Moderate | Medium | Portugal and nearby European education markets may be represented |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered in Spain and primarily serves the Spanish education market. |
| Global | Secondary international reach | Official prior-year evidence indicates attendance from 14 countries, supporting cross-border interest. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Universidad Complutense de Madrid | Higher education institution | Potential buyer for recruitment, student experience, and edtech services | ucm.es | Director of Admissions, International Recruitment Manager, CIO, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Universidad Autónoma de Madrid | Higher education institution | Relevant for academic program promotion and digital learning procurement | uam.es | Director of Student Services, IT Director, Head of International Office | Strong Market Fit, Attendance Not Confirmed |
| Universidad Carlos III de Madrid | Higher education institution | Likely interested in student recruitment tools and international pathways | uc3m.es | Admissions Director, Partnerships Director, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| IE University | Private higher education institution | High fit for education marketing, recruitment, and partnership solutions | ie.edu | VP Enrollment Management, Marketing Director, International Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Universidad de Navarra | Higher education institution | Potential attendee for postgraduate, executive education, and international student outreach | unav.edu | Dean, Director of Admissions, IT Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Universidad de Barcelona | Higher education institution | Relevant for large-scale admissions and digital learning initiatives | ub.edu | Admissions Director, Procurement Head, Education Technology Lead | Strong Market Fit, Attendance Not Confirmed |
| Universidad de Valencia | Higher education institution | Potential buyer for student recruitment and academic services | uv.es | Director of Studies, Head of International Relations, IT Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Universidad de Granada | Higher education institution | Relevant for education technology, postgraduate, and international recruitment | ugr.es | Admissions Manager, Digital Learning Director, International Office Director | Strong Market Fit, Attendance Not Confirmed |
| UNED - Universidad Nacional de Educación a Distancia | Distance education institution | Strong alignment with digital learning and remote education solutions | uned.es | Director of Online Learning, CIO, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Cambridge University Press & Assessment | Education content and assessment organization | Relevant for education publishing, assessments, and institutional partnerships | cambridge.org | Partnerships Director, Regional Sales Director, Education Solutions Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Admissions | Admissions / Enrollment | Director | Owns student recruitment priorities and vendor selection |
| 2 | International Recruitment Manager | International Office | Manager | Relevant for cross-border student acquisition and partnership building |
| 3 | CIO | IT | C-level | Influences edtech, platforms, cybersecurity, and data systems |
| 4 | Head of Digital Learning | Academic Innovation / Learning Technologies | Head / Director | Key buyer for LMS, content, and digital teaching tools |
| 5 | Procurement Manager | Procurement | Manager | Influences vendor sourcing, contracting, and purchasing decisions |
| 6 | Partnerships Director | Business Development | Director | Builds institutional and commercial relationships |
| 7 | Dean / Academic Director | Academic Leadership | Senior | Can approve program directions, partnerships, and service adoption |
| 8 | Marketing Director | Marketing | Director | Supports student acquisition, brand promotion, and campaign tooling |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Core audience for schools, colleges, and universities | Admissions, partnerships, learning solutions |
| 2 | Higher Education | Primary institutional buyer base | Recruitment, academic services, technology |
| 3 | E-Learning | Digital education is an event theme | LMS, online content, remote learning |
| 4 | Information Technology & Services | Institutions need software and infrastructure | Student systems, integrations, analytics |
| 5 | Computer Software | Relevant for edtech and education SaaS vendors | CRM, LMS, student engagement platforms |
| 6 | Internet | Online discovery and enrollment tools matter | Web platforms, digital conversion tools |
| 7 | Publishing | Education content and learning materials are relevant | Textbooks, digital content, assessment content |
| 8 | Government Administration | Public education stakeholders and buyers may attend | Public programs, institutional procurement |
| 9 | Professional Training & Coaching | Postgraduate and continuing education are featured | Upskilling, certification, executive education |
| 10 | Events Services | Exhibitions and education marketing support are common needs | Exhibition services, event tech, lead capture |
| 11 | Marketing & Advertising | Education institutions invest in student acquisition | Lead generation, branding, campaign services |
| 12 | Research | Academic and institutional research users are present | Research tools, databases, academic partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 125,000+ | Historical / prior-year evidence | Official website prior-edition highlight | Represents the prior Education Week platform evidence; current 2027 figure not confirmed |
| Visitor countries | 14 | Historical / prior-year evidence | Official website prior-edition highlight | Supports international reach |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No verified current-year exhibitor number found in the provided official text |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Education fairs typically blend consumers and institutional buyers |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Not provided in the supplied official text |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No verified sponsor list included in the supplied content |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Student recruitment | Increase applications and enrollments | Lead capture, admissions campaigns, event follow-up | CRM, marketing automation, recruitment services |
| Digital learning | Modern teaching and remote delivery | Demo learning platforms and content solutions | LMS, virtual classrooms, courseware |
| Postgraduate education | Program awareness and student pipeline | Engage deans and program heads | Program marketing, event sponsorship, content |
| Partnership development | Institutional collaborations and referrals | Target international office and partnerships teams | MoU support, lead management, partner portals |
| Education technology | Software for learning, admissions, and analytics | Demo to IT and innovation leaders | Software platforms, data tools, integrations |
| Publishing and assessment | Learning materials and exams | Engage curriculum and academic content buyers | Textbooks, digital content, testing platforms |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong concentration of education decision-makers, institutional buyers, and service providers |
| Decision-maker availability | Medium to High | High-value roles are likely present, though public current-year speaker or exhibitor lists were not provided |
| Data collection potential | Medium | Good for attendee profiling and lead gen, but current attendee lists are not verified |
| Apollo targeting potential | High | Clear institution types and role clusters support precise Apollo filtering |
| Geographic targeting potential | High | Madrid and major Spanish education hubs are strong targets, with some international reach |
| Best outreach approach | High-touch email and LinkedIn outreach | Use enrollment, digital learning, and partnership pain points in messaging |
| Overall lead quality | High | Useful event for education-sector B2B prospecting and partnership development |
| Best use case | Event attendee profiling and buyer list building | Particularly valuable for suppliers selling into institutions and education service buyers |
| Limitations / risks | Moderate | Current-year participant lists were not verified in the supplied official content; consumer attendance may dilute pure procurement intent |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management; Higher Education; E-Learning; Information Technology & Services; Computer Software; Professional Training & Coaching; Publishing; Government Administration | Focus on the most relevant institutional and vendor buyer pools |
| Departments | Admissions; International Office; IT; Procurement; Marketing; Academic Affairs; Business Development | Reach the teams most likely to buy or influence buying |
| Seniority | Manager; Director; VP; C-level; Head | Prioritize decision-makers and budget holders |
| Job titles | Director of Admissions, International Recruitment Manager, Head of Digital Learning, CIO, Procurement Manager, Partnerships Director, Dean, Marketing Director | High-fit titles for outreach and event lead enrichment |
| Geography | Spain; Madrid; major Spanish metro areas; select international education hubs | Align targeting with event draw and travel radius |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Covers schools, universities, training providers, and large institutions |
| Keywords | education, admissions, enrollment, student recruitment, digital learning, edtech, LMS, international office, postgraduate, continuing education | Refine prospects with event-specific terminology |
| Company type | Educational institutions; education technology vendors; training providers; public-sector organizations | Keep outreach centered on likely buyers and influencers |
| Revenue range | Use selectively for commercial edtech and training vendors; not essential for public institutions | Optional prioritization for scalable vendor segments |
Suggested Apollo Search Logic: (Education Management OR Higher Education OR E-Learning OR “Information Technology & Services” OR “Computer Software” OR “Professional Training & Coaching”) AND (Admissions OR “International Office” OR Procurement OR IT OR Marketing OR Partnerships) AND (Director OR Manager OR Head OR VP OR C-level) AND Spain.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| IFEMA MADRID – AULA official event page | Official event website | Event name, 17–21 Feb 2027 date window, venue reference to IFEMA MADRID, event positioning, prior-edition visitor evidence | High |
| IFEMA MADRID home page | Organizer website | Organizer identity and venue association with Madrid | High |
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