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About this event
Asian IR Expo (Integrated Resort & Hospitality Trade Event) — Event Overview
Asian IR Expo is positioned as Asia’s leading event dedicated to the integrated resort industry, designed to connect the full ecosystem behind resorts, leisure destinations, and hospitality-enabled entertainment. The event brings together brands and professionals covering technology, products, and services used across the integrated resort value chain—helping participants discover new solutions, benchmark industry trends, and build relationships with decision makers across operators, regulators, and technology leaders.
The show also features a summit component under the banner of the Asian IR Summit, focused on staying ahead of market shifts and enabling deeper professional engagement through conference-style learning, insights, and speaker-led sessions. In addition, Asian IR Expo is co-located with G2E Asia, Asia’s flagship gaming and entertainment trade show, enabling visitors to access two events with one pass—expanding networking opportunities and cross-industry visibility.
Dates
May 18–20, 2027
Venue
The Venetian Macao
Location
Macao (as presented by the official event venue listing)
What the Event Is About
Asian IR Expo is described by the official organizers as “The One Marketplace for the Integrated Resort and Hospitality Industry.” It provides a centralized meeting point where companies can present innovations and where professionals can find practical solutions and stay up to date with the latest development across resorts and leisure operations.
Featured Components
- Exhibition: Brands showcase technologies, products, and services aligned to the integrated resort and hospitality value chain.
- Asian IR Summit: A conference track that supports learning and strategic dialogue with integrated resort operators, regulators, and technology leaders.
- Co-location with G2E Asia: Attendees can access both exhibition floors and summit-related activities across the two events using a single pass.
- Display & Entertainment Zone: The event agenda references a dedicated zone intended to support an engaging, experiential format alongside exhibition content.
Key Figures (From the Official Website)
- 150+ Brands
- 8,000+ Industry Professionals
- 90+ Countries / Regions
- 60+ Education Sessions
- 100+ Expert Speakers
Who the Event Serves
The event is built to serve integrated resort and leisure stakeholders, including professionals who want direct access to suppliers and innovations, and organizations that want to meet industry decision makers in a focused environment. The event also emphasizes cross-industry knowledge exchange by connecting hospitality and resort audiences with technology and entertainment-driven stakeholders through its co-location with G2E Asia.
Why It Matters (Industry Positioning)
Integrated resorts require coordinated investments across hospitality operations, entertainment experiences, technology systems, guest services, and supporting services. Asian IR Expo is structured to reflect that reality by bringing together a marketplace model (exhibition) and a knowledge model (summit), enabling participants to both discover solutions and understand strategic industry direction.
Official Registration & Participation References
- MAY 18–20, 2027 — THE VENETIAN MACAO
- Visitor Registration is referenced as part of the official site navigation.
- Exhibit with us and Asian IR Summit are referenced as core participation pathways.
Summary
Asian IR Expo (May 18–20, 2027 at The Venetian Macao) is an integrated resort and hospitality-focused marketplace event in Asia that combines an exhibition, the Asian IR Summit, and enhanced reach through co-location with G2E Asia. With strong international representation in the official key figures (including 90+ countries/regions and 8,000+ industry professionals), it is designed for brands and professionals seeking to connect, learn, and collaborate across the integrated resort ecosystem.
Data sheet
Asian IR Expo – Event Attendee & Buyer Profile Analysis
Event Date: May 18–20, 2027
Location: The Venetian Macao, Macao, China
Event Status: Upcoming
Research Date: June 30, 2026
Event Overview
| Event Name | Asian IR Expo |
| Event Date | May 18–20, 2027 |
| Event Status | Upcoming |
| Venue | The Venetian Macao |
| City | Macao |
| State / Region | Macao SAR |
| Country | China |
| Organizer | RX Global |
| Official Event Website | asianirexpo.com |
| Event Type | Trade show, conference, and networking event for the integrated resort and hospitality ecosystem |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Entertainment & Media; IT & Technology; Travel & Tourism; Security & Defense; Business Services |
| Audience Reach | Global, with strong Asia-Pacific concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official 2026 event website states 8,000+ industry professionals. |
| Attendance Data Reliability | High for 2026 historical event figures; medium for 2027 forecast because the organizer has not yet published a finalized attendance figure for the 2027 edition. |
| Main Purpose of Event | To connect integrated resort operators, hospitality leaders, technology providers, regulators, and solution vendors around products, services, education sessions, and innovation for the resort and leisure value chain. |
About the Event
Asian IR Expo is a leading Asia-Pacific trade event focused on the integrated resort and hospitality industry. The official website positions the show as a marketplace for technologies, products, services, and ideas that support resort operations, guest experience, entertainment, and business performance across the integrated resort value chain.
The event matters because it brings together decision-makers from resort operations, entertainment, technology, and related service lines in one venue. For suppliers, the show is relevant for commercial lead generation, partnership development, procurement conversations, solution demonstrations, and access to operators and stakeholders looking for innovations in a highly specialized hospitality environment.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Integrated resort operators | Casino resorts, mixed-use leisure complexes, destination hospitality groups | Core decision-makers for technology, fit-out, guest experience, and operational services | Primary buyer group for resort technologies, operations systems, guest engagement, and facilities solutions |
| Hospitality procurement teams | Hotel groups, resort operators, procurement offices | Source products, manage vendor onboarding, negotiate supply contracts | High-value audience for equipment, consumables, F&B sourcing, services, and cost-saving solutions |
| Technology and digital transformation leaders | CIO offices, IT departments, digital experience teams, systems integrators | Evaluate platforms for guest experience, security, analytics, automation, and integration | Strong fit for software, cloud, cybersecurity, payments, AI, and CRM vendors |
| Operations and facilities leaders | Property operations, engineering, maintenance, facilities management | Influence building systems, maintenance contracts, and operational efficiency initiatives | Relevant for HVAC, lighting, energy management, cleaning, maintenance, and asset monitoring solutions |
| Entertainment and experience teams | Entertainment venues, attractions teams, live-event production groups | Select systems and vendors that improve audience experience and venue performance | Useful for AV, show tech, digital signage, ticketing, and immersive experience suppliers |
| Security and risk teams | Physical security, cyber security, compliance, surveillance operations | Evaluate monitoring, access control, incident management, and regulatory compliance tools | Important for security hardware, software, and managed services vendors |
| Food & beverage decision-makers | Resort restaurants, catering, banquet operations, F&B procurement | Buy ingredients, equipment, kitchen technology, and operational supplies | Relevant for foodservice equipment, sourcing, packaging, and supply chain suppliers |
| Regulators and government stakeholders | Gaming, tourism, trade, and venue-related agencies | Shape compliance, licensing, market development, and sector standards | Important for policy, compliance, public affairs, and government relations outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Macao | Very high local participation | High | Macao is a global integrated resort hub; local operators, suppliers, and service partners are expected to be heavily represented. |
| Greater Bay Area | Macau, Hong Kong, Shenzhen, Guangzhou, Zhuhai | High | Strong regional concentration for hospitality, technology, retail, and event services buyers. |
| Mainland China | Operators, suppliers, and service firms from major cities and tourism corridors | High | Likely source market for exhibitors, buyers, and service providers serving the integrated resort sector. |
| Asia-Pacific | Singapore, Japan, Korea, Philippines, Thailand, Malaysia, Australia, India | High | The organizer’s historical figure of 90+ countries/regions indicates broad international draw. |
| Global long-haul markets | North America, Europe, Middle East | Medium | More selective but relevant for premium hospitality technology, entertainment production, and resort infrastructure vendors. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official website references 90+ countries/regions in historical event figures, indicating global sourcing and attendee reach. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MGM China Holdings Limited | Integrated resort operator | Large resort operator with major procurement, technology, guest experience, and facilities needs in Macao. | mgm.mo | VP Procurement, Director of Procurement, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Sands China Ltd. | Integrated resort operator | Major hospitality and resort operator; likely decision-maker for technology, sourcing, entertainment, and facilities solutions. | sandschina.com | Procurement Manager, Category Manager, CIO, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Galaxy Entertainment Group | Integrated resort operator | Resort operator with broad requirements across digital experience, security, hospitality operations, and guest services. | galaxyentertainment.com | Director of Procurement, IT Director, Security Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Melco Resorts & Entertainment | Integrated resort operator | Relevant for hospitality technology, entertainment production, procurement, and resort operations vendors. | melco-resorts.com | Chief Procurement Officer, IT Director, Operations Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Wynn Macau, Limited | Integrated resort operator | Potential buyer for luxury hospitality, premium guest-experience, and operations technology solutions. | wynnmacao.com | Director of Procurement, Category Manager, Facilities Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| SJM Resorts, S.A. | Integrated resort operator | Major Macao operator with ongoing needs in hospitality operations, sourcing, and guest experience. | sjmresorts.com | Procurement Manager, Operations Director, IT Director, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| MGM Grand Paradise, S.A. | Integrated resort operator | Relevant for resort procurement, technology, security, and facilities offerings. | mgm.mo | Procurement Director, Security Director, IT Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Galaxy Macau | Integrated resort property | Specific resort property with direct need for guest experience, operations, entertainment, and facilities solutions. | galaxymacau.com | Facilities Director, Operations Director, IT Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Marina Bay Sands | Integrated resort operator | Regional benchmark for premium resort operations, technology, and guest engagement solutions. | marinabaysands.com | CIO, Director of Procurement, Operations Director, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Resorts World Sentosa | Integrated resort operator | Buyer for hospitality technology, venue operations, and experience-led solutions. | rwsentosa.com | Director of Procurement, IT Director, Operations Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Las Vegas Sands | Parent integrated resort operator | Global operator with significant procurement, digital transformation, and resort operations spend. | lasvegassands.com | Chief Procurement Officer, CIO, VP Operations, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Macao Government Tourism Office | Government / tourism authority | Relevant for policy, tourism development, event partnerships, and destination marketing stakeholders. | mgto.gov.mo | Director, Procurement Officer, Partnerships Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Macao Trade and Investment Promotion Institute | Government / trade promotion | Supports regional business development and event-led trade connections. | ipim.gov.mo | Senior Officer, Partnerships Director, Program Manager, Government Relations | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns sourcing strategy, vendor selection, and category spend across resort operations. |
| 2 | Director of Procurement / Procurement Manager | Procurement | Director / Manager | Evaluates vendors, RFQs, and contract opportunities for resort goods and services. |
| 3 | IT Director / CIO / CTO | Information Technology | Executive / Director | Responsible for digital platforms, infrastructure, analytics, cybersecurity, and integrations. |
| 4 | Operations Director / General Manager | Operations | Director / Executive | Drives operational performance and vendor adoption across the property. |
| 5 | Facilities Director / Engineering Manager | Facilities / Engineering | Director / Manager | Influences maintenance systems, energy management, and building service vendors. |
| 6 | Security Director / Head of Security | Security / Risk | Director / Senior Manager | Buys surveillance, access control, compliance, and incident management solutions. |
| 7 | Category Manager / Strategic Sourcing Manager | Procurement / Supply Chain | Manager / Senior Manager | Manages category-specific vendor comparisons and purchasing decisions. |
| 8 | F&B Director / Catering Procurement Lead | Food & Beverage | Director / Manager | Sources ingredients, equipment, packaging, and kitchen technology. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core industry for integrated resort operators and hospitality vendors. | Target resort operators, hotel groups, and hospitality service buyers. |
| 2 | Leisure, Travel & Tourism | Directly aligned with destination resorts and visitor economy stakeholders. | Target tourism-linked operators, destination marketers, and visitor attraction buyers. |
| 3 | Information Technology & Services | Relevant for digital transformation, systems integration, and software vendors. | Target CIO/IT leaders evaluating platforms, infrastructure, and managed services. |
| 4 | Entertainment | Shows and resort entertainment are central to the event ecosystem. | Target AV, live event, production, show-tech, and experience vendors. |
| 5 | Facilities Services | Properties need maintenance, cleaning, energy, and building operations support. | Target FM leaders, engineering teams, and outsourced services buyers. |
| 6 | Security & Investigations | Integrated resorts require strong physical and digital security layers. | Target security directors, compliance teams, and surveillance buyers. |
| 7 | Management Consulting | Consultants attend to support operational excellence, strategy, and transformation. | Target transformation advisors, operational consultants, and market-entry specialists. |
| 8 | Computer Software | Suitable for PMS, CRM, analytics, payments, and workflow software providers. | Target software buyers and technology evaluators. |
| 9 | Computer Networking | Network infrastructure is essential for large resort campuses and guest connectivity. | Target infrastructure and connectivity solution buyers. |
| 10 | Computer & Network Security | High-risk environments prioritize cyber and access-control technology. | Target security operations, risk, and IT security teams. |
| 11 | Business Supplies & Equipment | Covers operational supplies, equipment, and service procurement. | Target purchasing teams and operations buyers. |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 8,000+ industry professionals | Confirmed historical figure | Official website 2026 Key Figures | Used as the best available organizer-published benchmark; 2027 final attendance not yet published. |
| Exhibitor count | 150+ brands | Confirmed historical figure | Official website 2026 Key Figures | Represents prior edition scale; not a confirmed 2027 count. |
| Buyer count | Not publicly confirmed by the organizer | Unavailable | Official website does not publish a buyer count | Use lead lists and registration data if available. |
| Speaker count | 100+ expert speakers | Confirmed historical figure | Official website 2026 Key Figures | Speaker line-up for 2027 was not fully published at time of research. |
| Education sessions | 60+ sessions | Confirmed historical figure | Official website 2026 Key Figures | Indicates strong content-led buyer engagement. |
| Sponsor count | Not publicly confirmed | Unavailable | No final sponsor list located in official text provided | Use official exhibitor/sponsor materials if released later. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor consolidation, cost control, sourcing efficiency | RFQ conversations, category meetings, vendor introductions | Procurement platforms, supply contracts, category solutions |
| Technology | Upgrade guest, back-office, and property systems | Product demos and solution comparisons | Software, integration, cloud, analytics, AI, PMS/CRM tools |
| Security | Physical security, surveillance, cybersecurity | Risk-focused vendor briefings and compliance discussions | Access control, monitoring, incident management, cyber tools |
| Facilities Management | Asset reliability, maintenance, energy efficiency | Operational efficiency and lifecycle cost reviews | HVAC, BMS, energy management, maintenance services |
| Entertainment & Guest Experience | Immersive experiences, digital engagement, AV systems | Showcase new experience layers and venue technology | AV, digital signage, ticketing, interactive displays |
| Food & Beverage | Menu innovation, kitchen efficiency, reliable supply | Supplier tastings, product walkthroughs, sourcing meetings | Food products, kitchen equipment, packaging, distribution |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on integrated resort and hospitality decision-makers, a strong commercial buying audience. |
| Decision-maker availability | High | Procurement, operations, IT, and facilities leaders are directly relevant to the show. |
| Data collection potential | High | Strong potential for lead capture through registration, networking, summit attendance, and exhibitor interactions. |
| Apollo targeting potential | Very High | Clear fit for hospitality, IT, security, facilities, entertainment, and procurement-based Apollo searches. |
| Geographic targeting potential | High | Strong concentration in Macao, Greater Bay Area, and Asia-Pacific resort markets. |
| Best outreach approach | Account-based outreach, speaker-triggered outreach, procurement-led sequences | Use event relevance, operational pain points, and ROI-driven messaging. |
| Overall lead quality | Very High | A strong B2B attendee-list building event with clear commercial intent and buyer concentration. |
| Best use case | Lead generation, exhibitor targeting, and buyer profiling | Most effective for suppliers selling into hospitality operations, integrated resorts, and related service ecosystems. |
| Limitations / risks | Limited public current-year participant data | No finalized 2027 attendee/exhibitor list was available in the official text reviewed, so buyer-company lists below are prospecting targets rather than confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Leisure, Travel & Tourism; Information Technology & Services; Computer Software; Security & Investigations; Facilities Services; Entertainment; Management Consulting; Food & Beverages; Business Supplies & Equipment | Prioritize organizations with real buying potential for resort operations and guest experience. |
| Departments | Procurement, Operations, IT, Facilities, Security, Food & Beverage, Strategy, Innovation | Find budget owners and operators closest to purchasing decisions. |
| Seniority | Manager, Director, VP, CXO | Target decision-makers and senior influencers. |
| Job titles | Chief Procurement Officer, VP Procurement, Procurement Director, Category Manager, Strategic Sourcing Manager, CIO, IT Director, CTO, Operations Director, Facilities Director, Security Director, Program Manager | Build focused lists around high-intent buying functions. |
| Geography | Macao; Hong Kong; Mainland China major cities; Singapore; Malaysia; Philippines; Thailand; Japan; South Korea; Australia | Align with the event’s strongest business corridors and attendee sourcing markets. |
| Employee size | 200–10,000+; prioritize 1,000+ for resort operators and large service providers | Focus on organizations with meaningful procurement and technology budgets. |
| Keywords | integrated resort, hospitality, guest experience, procurement, facilities, digital transformation, resort operations, gaming, entertainment, Macao | Improve relevance when building intent-based or account-based lists. |
| Technologies | PMS, CRM, POS, access control, surveillance, BI/analytics, cloud, cybersecurity, venue management | Useful for targeting buyers modernizing guest and operational systems. |
| Revenue range | Mid-market to enterprise; prioritize large public companies and scaled resort operators | Improves signal quality for enterprise sales motions. |
| Company type | Public company, large private operator, government tourism authority, systems integrator, service provider | Targets the commercial ecosystem around integrated resorts. |
Suggested Apollo Search Logic: (hospitality OR resort OR integrated resort OR tourism OR entertainment) AND (procurement OR sourcing OR operations OR facilities OR IT OR security OR guest experience) AND (Director OR VP OR Manager OR C-level) AND (Macao OR Hong Kong OR China OR Singapore OR “Asia-Pacific”).
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Asian IR Expo official website | Official organizer website | Event name, date, venue, positioning, historical key figures, co-location, and organizer context | Very High |
| Asian IR Expo 2026 key figures and agenda navigation on official site | Official event content | Historical attendance proxy, brand count, education sessions, speaker count, and audience breadth indicators | Very High |
| RX Global site and branding references on event page | Organizer attribution | Organizer identity and show platform context | High |
| The Venetian Macao venue reference on official site | Official venue reference | Confirmed venue and host city | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Asian IR Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds