ASCA 2026 Conference & Expo
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About this event
ASCA Annual Conference 2026
Note: This analysis assumes the event is the American School Counselor Association Annual Conference. If you mean a different ASCA event, share the event website or organizer link and I can refine the buyer analysis much more precisely.
Event type: Education conference, school counseling, student wellness, mental health support, guidance services, edtech, professional development
Estimated attendance: Typically a strong national-level education event with thousands of attendees, including school counselors, district leaders, administrators, university recruiters, mental health professionals, and education solution providers.
Overview
The ASCA Annual Conference is a highly relevant event for businesses and organizations selling into the K-12 education ecosystem, especially those focused on school counseling, student success, mental health, college readiness, career guidance, and student support services. This is not a broad consumer event. It is a professional, decision-maker-driven gathering where the buying power is concentrated among school counselors, district administrators, student support teams, and education technology vendors.
For attendee-list value, this event is strongest when the client sells products or services that directly support school counseling, student planning, social-emotional learning, career readiness, behavioral health, college access, or educator professional development. It is also a good fit for organizations that want to reach state associations, school districts, counseling departments, universities, publishing companies, and training providers.
1️⃣ Who attends: Buyers / attendees
The main audience is composed of education professionals who influence student support decisions, curriculum support, counseling resources, and schoolwide wellness programs. This includes both direct users and institutional decision-makers. In practical terms, the best buyer targets are not just individual counselors, but the leaders and managers around them who approve tools, training, subscriptions, and partnerships.
Main attendee groups:
- School counselors from elementary, middle, and high schools
- District-level counseling coordinators and student services directors
- School psychologists, social workers, and mental health support staff
- Principals, assistant principals, and school administrators
- Career and college readiness directors
- University admissions and outreach teams
- EdTech vendors and student support solution providers
- Nonprofit organizations focused on youth development, college access, and mental wellness
- Publisher and curriculum companies serving K-12 guidance and counseling
- Professional training and certification providers
The most valuable buyers are typically those responsible for district purchasing, program adoption, or statewide initiative support. For example, a district counseling director may not own a large procurement budget alone, but they strongly influence adoption of counseling software, SEL tools, career planning platforms, intervention systems, and professional learning programs.
2️⃣ Where the show is happening + attendee geographic origin
Location: This should be confirmed with the official event website for 2026, since venue details can change year to year. Once you share the client website or event page, the location can be validated accurately.
Attendee geographic origin: ASCA annual conferences are generally national in reach, with attendance from across the United States. Depending on the event’s scale and partnerships, there may also be a small international presence from education organizations, counseling associations, and global edtech providers.
Best geographic targeting strategy:
- National U.S. education audience
- Strong state-level representation from school districts and counseling associations
- Large concentration of attendees from suburban and urban school systems
- Potentially strong local/regional attendance around the host city
If the event is hosted in a major convention city, you can usually expect a mix of local district professionals, regional school systems, and nationwide association members who travel specifically for professional development.
3️⃣ Audience reach: Local / National / Global
Audience reach: Primarily national, with some international visibility
This event should be treated as a national education buyer event. The core audience is U.S.-based, and the highest-value attendees usually come from American school systems, counseling departments, and education service providers. However, the event may also attract global-edition attendees through education technology, mental wellness, and college access companies that operate beyond the U.S.
For list-building and sales outreach, the most important frame is:
- Local: Useful if your client is targeting the host city or nearby school districts
- National: Best fit for most products and services
- Global: Secondary value, mainly for larger education brands
4️⃣ Sample buyer company names + websites
Below are example buyer companies that are likely to be strong fits for this event. These are not random names. They are organizations that may buy, influence, sponsor, partner, or recruit through school counseling, student success, college readiness, or mental wellness channels.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Naviance | naviance.com | VP of Product / Education Partnerships Director | Strong fit for college and career readiness, counseling workflows, and student planning. |
| 2 | Illuminate Education | illuminateed.com | School Partnerships Director / Solutions Consultant | Serves K-12 districts with student data and intervention tools relevant to counselors. |
| 3 | PowerSchool | powerschool.com | Regional Sales Director / District Partnerships Manager | Large K-12 software provider with direct relevance to student information and counseling workflows. |
| 4 | Gaggle | gaggle.net | VP of School Success / District Sales Manager | Student safety and mental health monitoring fit counseling and student support buyers. |
| 5 | Navigate360 | navigate360.com | Strategic Accounts Director / School Safety Partnerships Manager | Strong alignment with student wellness, intervention, and school support systems. |
| 6 | Goalbook | goalbookapp.com | Partnerships Director / School Improvement Consultant | Useful for student support planning and instructional intervention teams. |
| 7 | Common App | commonapp.org | Higher Education Outreach Manager | Direct connection to college access, application guidance, and counselor outreach. |
| 8 | The College Board | collegeboard.org | Director of School Partnerships / K-12 Outreach Lead | Well-known education partner for college readiness, AP, and counselor engagement. |
| 9 | ACT | act.org | District Partnerships Manager / Counselor Relations Director | Strong fit for testing, career readiness, and student planning support. |
| 10 | BetterHelp | betterhelp.com | B2B Partnerships Director / Institutional Sales Lead | Potential wellness and referral alignment, depending on event policies and audience relevance. |
| 11 | Cartwheel Care | cartwheel.org | School Partnerships Manager | Directly focused on school mental health support and student services. |
| 12 | Panorama Education | panoramaed.com | Customer Success Director / School Climate Partnerships | Strong fit for SEL, surveys, MTSS, and student support data. |
| 13 | ClassLink | classlink.com | District Sales Executive / Education Partnerships Lead | K-12 platform with relevance to access, student workflow, and district adoption. |
| 14 | Handshake | joinhandshake.com | Education Sales Director / Career Readiness Partnerships | Great fit for career development, higher education access, and student transition support. |
| 15 | StriveScan | strivescan.com | College Fair Partnerships Manager | Highly relevant to college access, counselor outreach, and student recruitment support. |
Top 5 sample buyers to send first: Naviance, PowerSchool, Common App, The College Board, Panorama Education.
5️⃣ Job profiles, industries & event type
This event is best approached through education decision-makers and student support influencers. The list should not be limited to counselors alone. To get the best commercial value, you should target professionals who influence tools, partnerships, training, and budget decisions at school or district level.
Best job titles to target:
- School Counselor
- Guidance Counselor
- Director of School Counseling
- Director of Student Services
- Director of College and Career Readiness
- District Counseling Coordinator
- Student Support Services Director
- School Psychologist
- School Social Worker
- Principal
- Assistant Principal
- Curriculum Director
- EdTech Partnerships Manager
- Higher Education Outreach Manager
- Career Pathways Director
- SEL Program Manager
- MTSS Coordinator
- Mental Health Program Director
Best industries to use:
- Education Management
- Higher Education
- Primary/Secondary Education
- Professional Training & Coaching
- Information Technology & Services
- Computer Software
- Market Research
- Publishing
- Nonprofit Organization Management
- Health, Wellness & Fitness
- Mental Health Care
- Staffing & Recruiting
- Marketing & Advertising
- Consulting / Management Consulting
Event type classification: This is a professional education conference with strong buyer influence in K-12 counseling, student wellness, and college/career readiness. It is especially useful for solution providers, service firms, publishers, and education-focused technology companies.
6️⃣ Estimated attendance / expected footfall
The exact attendance for 2026 should be confirmed from the official event source, but ASCA annual conferences generally draw a substantial national audience. A reasonable planning assumption is several thousand attendees, with strong concentration among practicing counselors and education decision-makers.
Expected footfall layers:
- Primary audience: School counselors and student support professionals
- Secondary audience: District leaders, administrators, university partners, and nonprofit organizations
- Commercial audience: EdTech vendors, publishers, wellness providers, and service partners
Unlike a broad consumer exposition, the value here comes from audience quality rather than sheer public attendance. A smaller but highly relevant professional audience can outperform a massive general show if your client sells to education institutions, counseling departments, or school systems.
7️⃣ Key focus areas & buyer engagement
The conference is likely to center around school counseling best practices, student mental health, academic and career planning, equitable student outcomes, and support services. Buyer engagement is strongest when the exhibitor or sponsor speaks directly to the daily challenges of counselors and administrators.
Key focus areas:
- School counseling programs and frameworks
- College and career readiness
- Student mental health and wellness
- Behavioral intervention and student support systems
- Social-emotional learning
- Academic planning and guidance
- Equity and access in education
- Technology tools for counselor workflows
- Professional development and certification
- Collaboration between counselors, families, and schools
Best engagement angles:
- How your product saves time for counselors
- How your service improves student outcomes
- How your solution supports college/career planning
- How your platform helps with intervention tracking
- How your team supports district adoption and implementation
For attendee-list buyers, this means the strongest records are not generic educators. The most valuable records are the people responsible for student support strategy, schoolwide wellness, and district-level adoption of tools or services.
8️⃣ Client-product fit note
Before selecting the best buyers, I strongly recommend reviewing your client website and product positioning. This event can produce very different buyer lists depending on what the client sells.
If the client sells counseling software or student success tools: prioritize school counselors, district student services leaders, intervention coordinators, and education technology partnerships teams.
If the client sells mental health services or wellness solutions: prioritize school psychologists, student support directors, SEL leaders, and district wellness decision-makers.
If the client sells college access or career readiness products: prioritize college and career counselors, university outreach teams, admissions support teams, and career pathways directors.
If the client sells training, publishing, or professional development: prioritize counselor education leaders, association staff, curriculum leaders, and district PD managers.
Please share the client website so I can identify the most relevant buyers based on product fit, budget authority, and actual likelihood to engage.
9️⃣ Final recommendation
This is a strong event for education-focused attendee list sales, especially if the goal is to target school counselors, student support leadership, district decision-makers, and education solution vendors. It is not the right event for broad enterprise B2B sales unless the product has a direct tie to education, wellness, career readiness, or K-12 operations.
Best buyer segments to collect:
- School counselors and counseling directors
- District student services leaders
- School psychologists and social workers
- College and career readiness teams
- Education technology and student support vendors
- Higher education outreach and admissions teams
Overall buyer quality rating for attendee-list sales: 8.5/10
This event is valuable because the audience is specialized, professional, and tightly aligned with education purchasing influence. The strongest commercial value comes from focusing on decision-makers and institutional buyers rather than treating all attendees equally.
Data sheet
| Event Name | ASCA 2026 Conference & Expo |
| Event Date | July 11, 2026 – July 14, 2026 |
| Event Status | Upcoming |
| Venue | New Orleans venue facility name not publicly confirmed in the provided event data |
| City | New Orleans |
| State / Region | Louisiana |
| Country | United States |
| Organizer | American School Counselor Association (assumed based on event title; official event page should be used to confirm final branding) |
| Official Event Website | schoolcounselor.org |
| Event Type | Professional association conference and expo for K-12 school counseling, student support, mental health, college and career readiness, and education solutions |
| Primary Category | Education & Training |
| Secondary Applicable Categories | Wellness, Health & Fitness; IT & Technology |
| Audience Reach | Primarily national U.S. reach, with concentrated relevance across K-12 districts, counselor networks, student services, and education solution providers |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer |
| Attendance Data Reliability | Current-year figure not verified; market assessment based on historical positioning of ASCA annual conferences and the organizer’s national membership footprint |
| Main Purpose of Event | Professional development, peer learning, policy and practice exchange, buyer-supplier networking, and sourcing of student support, counseling, wellness, and education technology solutions |
ASCA 2026 Conference & Expo appears to refer to the American School Counselor Association’s annual conference, a major U.S. professional event centered on school counseling, student wellness, academic planning, college and career readiness, equity, behavioral health support, and K-12 student success services. The event format typically combines education sessions, keynote programming, networking, and an expo floor where suppliers engage directly with counselors, district leaders, and student support decision-makers.
From a commercial and lead-generation perspective, this event matters because it brings together a concentrated audience of school-based practitioners and district-level influencers who evaluate programs, platforms, curriculum support, student intervention tools, counseling resources, workforce readiness offerings, and related services. It is especially relevant for companies selling into K-12 counseling, mental health, SEL, student engagement, college access, career pathways, and education administration workflows.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| School counselors | Public school districts, private schools, charter schools, K-12 campuses | Primary end users; often influence product trials, referrals, and campus-level adoption | High relevance for counseling tools, student engagement, SEL, college and career planning, and intervention services |
| District student services leaders | School districts, district counseling offices, student support departments | Program selection, budget influence, district-wide implementation oversight | Critical for multi-school rollouts and strategic partnerships |
| School and district administrators | Superintendent offices, principal offices, assistant superintendent teams | Budget authority, policy approval, cross-functional adoption decisions | Important for higher-ticket solutions and district procurement alignment |
| Mental health and wellness professionals | K-12 support teams, contracted providers, student wellness programs | Subject-matter influence on program fit, compliance, and service design | Relevant for behavioral health, tele-support, crisis response, and training vendors |
| College and career readiness leaders | District career offices, pathway programs, postsecondary planning teams | Evaluate pathways, counseling software, assessments, and advising resources | Strong buyer fit for readiness platforms, recruiting, and counseling content providers |
| K-12 procurement and purchasing teams | District business offices, purchasing departments, cooperative procurement teams | Formal purchasing, vendor onboarding, contracting, compliance review | Important for converting counselor interest into approved contracts |
| Higher education outreach and admissions teams | Universities, colleges, scholarship and access organizations | Partnership building, counselor relationship development, student pipeline outreach | Relevant for institutions marketing to counselor networks and college access ecosystems |
| EdTech and student support solution providers | Software vendors, curriculum firms, intervention providers, student services partners | Exhibitors, sponsors, potential channel partners, integration collaborators | Useful for co-selling, partnerships, reseller relationships, and competitive intelligence |
| Association and nonprofit leaders | Education associations, youth support nonprofits, advocacy organizations | Program influence, grants, pilot opportunities, content and policy partnerships | Valuable for sponsored initiatives and mission-aligned collaborations |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | New Orleans metro schools, district offices, regional educators, local partners | Moderate | Local participation likely supported by accessibility and lower travel cost |
| Host state / region | Louisiana and Gulf South attendees including neighboring states | Moderate to High | Likely draw from school districts and counselor associations across the Southeast and South Central U.S. |
| Nearby business hubs | Houston, Dallas, Atlanta, Nashville, Birmingham, Baton Rouge, Jackson | Moderate | Relevant for regional education agencies, nonprofits, and solution providers |
| National reach | U.S. school counselors, districts, associations, universities, and suppliers | High | ASCA’s national association profile suggests broad multi-state attendance relevance |
| International reach | Limited to selective education professionals and organizations outside the U.S. | Low | Primary relevance remains domestic U.S. K-12 counseling and student support markets |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned around a national professional association audience serving K-12 counseling and student support functions across the United States. |
| Regional | Secondary concentration | New Orleans location should strengthen participation from Louisiana and surrounding Southern states. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| New Orleans Public Schools | District / K-12 operator | Local host-city education system with direct relevance for student support, counseling, SEL, and college readiness solutions | nolapublicschools.com | Director of Counseling, Student Services Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Jefferson Parish Schools | District / K-12 operator | Large nearby district relevant for counselor programming and student intervention services | jpschools.org | Coordinator of Counseling, Student Support Director, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| East Baton Rouge Parish School System | District / K-12 operator | Relevant Louisiana district buyer for counseling, readiness, and student wellness solutions | ebrschools.org | Director of Student Services, Counseling Lead, Purchasing Officer | Strong Market Fit, Attendance Not Confirmed |
| Houston Independent School District | District / K-12 operator | Major Southern district with scale for district-wide counseling, data, and student success tools | houstonisd.org | Chief of Student Support, Counseling Services Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Dallas Independent School District | District / K-12 operator | High-fit district buyer for college/career planning, counseling workflow, and intervention programs | dallasisd.org | Executive Director, Student Services Director, Procurement Specialist | Strong Market Fit, Attendance Not Confirmed |
| Atlanta Public Schools | District / K-12 operator | Relevant district target for wellness, advising, readiness, and support-service platforms | atlantapublicschools.us | Director of Counseling, Student Support Executive, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Broward County Public Schools | District / K-12 operator | Large district with sizable counselor and student services ecosystem | browardschools.com | Director of Student Services, Counseling Coordinator, Vendor Relations | Strong Market Fit, Attendance Not Confirmed |
| Los Angeles Unified School District | District / K-12 operator | One of the largest U.S. district markets for student support and district-scale adoption | lausd.org | Student Wellness Director, Counseling Administrator, Strategic Sourcing | Strong Market Fit, Attendance Not Confirmed |
| Chicago Public Schools | District / K-12 operator | Large urban district where counseling, SEL, and postsecondary planning solutions are highly relevant | cps.edu | Student Support Director, College and Career Readiness Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Miami-Dade County Public Schools | District / K-12 operator | Relevant for scaled counselor programs, mental wellness, and student planning services | dadeschools.net | Counseling Director, Student Services Administrator, Purchasing Agent | Strong Market Fit, Attendance Not Confirmed |
| Louisiana Department of Education | State education agency | Relevant for statewide initiatives, standards alignment, grants, and district influence | louisianabelieves.com | Program Director, Student Support Lead, Procurement or Grants Manager | Strong Market Fit, Attendance Not Confirmed |
| College Board | Education services organization | Highly relevant to counselor audiences through college readiness and advising ecosystems | collegeboard.org | Partnerships Director, Outreach Director, K-12 Program Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Counseling | Student Services / Counseling | Director | Owns counseling strategy, program standards, and solution evaluation |
| 2 | Student Services Director | Student Support Services | Director | Influences district-wide implementation of wellness and intervention tools |
| 3 | School Counselor | Counseling | Manager / Individual Contributor | Core user persona with strong influence over product trial and peer recommendation |
| 4 | College and Career Readiness Director | Student Outcomes / Guidance | Director | Key buyer for advising, pathways, planning, and readiness platforms |
| 5 | Chief Student Support Officer | Executive Administration | Executive | Senior district sponsor for broad student support and wellness initiatives |
| 6 | Procurement Manager | Purchasing / Finance | Manager | Handles formal vendor approval and purchasing process |
| 7 | Category Manager | Procurement | Manager | Useful for larger districts with structured sourcing processes |
| 8 | Program Manager, Student Wellness | Student Wellness / Mental Health | Manager | High-fit role for implementation and vendor evaluation |
| 9 | Principal / Assistant Principal | School Administration | Director / Manager | Can approve school-level implementation and influence staff adoption |
| 10 | Partnerships Director | Community Partnerships / External Affairs | Director | Relevant for nonprofits, universities, and external program providers |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Direct fit for K-12 districts, schools, and education administration teams | District and school buyer targeting |
| 2 | Primary/Secondary Education | Most aligned with K-12 operating institutions | School-based counselor and administrator outreach |
| 3 | Higher Education | Relevant for admissions, outreach, and counselor engagement teams | University partnership and recruiting programs |
| 4 | Information Technology & Services | Fits digital student support, advising, and workflow solution providers | EdTech targeting and channel partnerships |
| 5 | Computer Software | Strong fit for counseling platforms, readiness software, and assessment tools | SaaS buyer and partner targeting |
| 6 | Nonprofit Organization Management | Relevant for youth-serving nonprofits and grant-backed education programs | Mission-driven partnerships and pilot programs |
| 7 | Government Administration | Useful for state education agencies and district public-sector procurement entities | Public sector education outreach |
| 8 | Hospital & Health Care | Relevant where school-linked mental health and student wellness support intersects with care providers | Behavioral health and school partnership programs |
| 9 | Mental Health Care | Directly aligns with student wellness, counseling support, and crisis-response services | School mental health partnerships |
| 10 | Professional Training & Coaching | Fits PD vendors, educator training firms, and counselor certification support | Training and implementation services |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | No verified current-year public attendance figure located in provided data | National association conferences of this type typically draw meaningful professional attendance, but no numeric claim is made here |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official exhibitor prospectus or live directory not verified in provided data | Expo component indicates supplier participation, but count should be validated from official sales materials |
| Buyer count | Not publicly confirmed | Unconfirmed | No public buyer segmentation count verified | Relevant buyer groups are primarily educators and district decision-makers rather than traditional retail procurement buyers |
| Speaker count | Not publicly confirmed | Unconfirmed | Official agenda volume not verified in provided data | Session-rich conference format likely implies multiple speakers and workshop leaders |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsorship inventory not verified | May be available through official sponsorship brochure or expo sales page |
| Historical attendance | Historical / prior-year evidence not quantified in this report | Historical | Requires official prior-year conference statistics | Use only organizer-published figures for final list-sales claims |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| School counseling operations | Caseload management, documentation, scheduling, student plans | Demo workflow efficiency and counselor time savings | Counseling management software, case tools, workflow platforms |
| Student mental health and wellness | Early support, referral pathways, resilience, crisis response | Position evidence-based support models and implementation services | Mental health services, tele-support, training, wellness content |
| College and career readiness | Planning tools, pathway guidance, advising resources | Show measurable student outcome support and counselor adoption ease | Readiness platforms, advising tools, workforce pathway services |
| Equity and student access | Targeted support for underserved student populations | Connect product value to access, inclusion, and differentiated support | Student success programs, access tools, data insight platforms |
| Professional development | Staff training, certification support, counseling best practices | Offer workshops, implementation coaching, and ongoing educator enablement | PD content, coaching, certification prep, district training services |
| Data and student outcome tracking | Reporting, intervention tracking, district visibility, compliance support | Highlight analytics, dashboarding, and administrative oversight value | Analytics tools, dashboards, reporting systems |
| Family and student engagement | Communication, support participation, planning visibility | Demonstrate stronger participation and better outreach outcomes | Engagement apps, communication tools, multilingual outreach resources |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Very strong if the offering serves K-12 counseling, student support, wellness, college access, or educator workflows. |
| Decision-maker availability | Medium to High | Many attendees influence purchases directly, though final approvals may sit with district administrators or procurement offices. |
| Data collection potential | Medium | Useful for lead capture and segmentation, but event-list monetization depends on official attendee access rules and sponsor/exhibitor visibility. |
| Apollo targeting potential | High | Districts, schools, higher education, nonprofits, and public agencies can be targeted using vertical, geography, and title filters. |
| Geographic targeting potential | High | Strong segmentation by U.S. regions, large school districts, state agencies, and host-region proximity. |
| Best outreach approach | High | Use outcome-driven messaging focused on student success, counselor efficiency, implementation ease, and district alignment. |
| Overall lead quality | High | Strong event for targeted education-market prospecting when the client has a clear K-12 counseling or student services fit. |
| Best use case | High | Exhibitor targeting, speaker/sponsor ecosystem mapping, buyer profiling, district prospecting, and Apollo list building. |
| Limitations / risks | Medium | Public attendee names may be limited; counselor users may not always control final budget authority; current-year numeric attendance requires official confirmation. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management; Primary/Secondary Education; Higher Education; Government Administration; Nonprofit Organization Management; Information Technology & Services; Computer Software; Mental Health Care; Hospital & Health Care; Professional Training & Coaching | Build the most relevant K-12 counseling and student support target universe |
| Departments | Education, Operations, Program Management, Purchasing, Community & Social Services, Information Technology, Administration | Capture both end-user and approval-side contacts |
| Seniority | Manager, Director, VP, C-Level, Head, Officer | Prioritize roles with budget influence and implementation authority |
| Job titles | Director of Counseling; School Counselor; Director of Student Services; Chief Student Support Officer; College and Career Readiness Director; Principal; Assistant Principal; Procurement Manager; Purchasing Director; Program Manager Student Wellness; Partnerships Director | Focus on counselor-led adoption plus administrative approval paths |
| Geography | United States; priority states: Louisiana, Texas, Georgia, Florida, Tennessee, Mississippi, Alabama; secondary national district list | Align outreach with likely event travel zones and ASCA’s national footprint |
| Employee size | 201-500; 501-1000; 1001-5000; 5001-10000; 10000+ | Best for districts, agencies, university systems, and scaled providers |
| Keywords | school counseling, student services, college readiness, career readiness, SEL, mental health, student wellness, intervention, advising, school climate, K-12, district counseling | Improve title and company relevance |
| Technologies, if relevant | Student information systems, counseling platforms, learning management environments, CRM for education | Useful for integration-led or platform-led sales plays |
| Revenue range, if relevant | Use broad public-sector and mid-to-large institutional filters rather than strict revenue constraints | Education organizations often map more accurately by employee count and geography than revenue |
| Company type | Public sector, nonprofit, educational institution, education service organization | Keeps outreach aligned to the event’s buyer ecosystem |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| American School Counselor Association | Official organizer website | Organizer identity, conference relevance, association focus, national school counselor positioning | High |
| ASCA Events & Professional Development | Official event/education page | Conference and professional development context; supports event-type classification | High |
| New Orleans & Company | Official destination website | Host city verification and destination context | High |
| Louisiana Department of Education | Official government source | State education agency relevance for buyer-side targeting | High |
| Provided event details by requester | User-supplied data | Dates, city, state/region, country, and preliminary venue description | Medium |
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