| Event Name |
AGROEXPO Eurasia / AGROEXPO International Agriculture and Livestock Fair |
| Event Date |
2–6 February 2027 |
| Event Status |
Upcoming |
| Venue |
Fuar İzmir |
| City |
İzmir |
| State / Region |
İzmir Province / Aegean Region |
| Country |
Türkiye |
| Organizer |
Orion Fair (official contact office listed on the event website) |
| Official Event Website |
en.agroexpo.com.tr |
| Event Type |
International agriculture and livestock fair / trade exhibition |
| Primary Category |
Agriculture & Forestry |
| Secondary Applicable Categories |
Industrial Engineering; Food & Beverages |
| Audience Reach |
Global, with strong Eurasia-centered agricultural trade relevance |
| Estimated Attendance / Expected Footfall |
200,000 visitors (2027 target stated by organizer) |
| Attendance Data Reliability |
Estimated / organizer target for 2027. Historical confirmed 2026 attendance: 110,715 visitors including 12,760 foreign visitors from 112 countries. |
| Main Purpose of Event |
To connect agriculture and livestock equipment suppliers, technology providers, producers, distributors, international trade participants, and sector decision-makers for sourcing, product discovery, exports, partnerships, and B2B business development. |
AGROEXPO is an international agriculture and livestock trade fair held in İzmir, Türkiye. According to the official event website, the 2027 edition will be the 22nd staging of the event and will take place at Fuar İzmir from 2–6 February 2027. The show covers seeds, irrigation, agricultural machinery, tractors, cattle breeding, poultry, feed, fertilizer, and newer technology areas including AI-powered agricultural solutions.
From a commercial perspective, AGROEXPO matters because it combines domestic Turkish agricultural demand with international participation across Europe, Asia, Africa, and the Americas. It is relevant for exhibitors and suppliers seeking buyers in farm operations, livestock production, agri-input distribution, machinery sourcing, export-import trade, and public or institutional agriculture ecosystems. The official website also positions the fair as a global meeting point for B2B connections and cross-border trade development.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Agricultural producers and farm owners |
Crop farms, plantations, greenhouse operators, mixed farming businesses |
Direct purchasers of machinery, irrigation, seeds, fertilizer, crop inputs, and automation tools |
Core buyer group for primary farm equipment and production efficiency solutions |
| Livestock and poultry operators |
Cattle breeders, poultry farms, feedlot operators, dairy producers |
Buyers of breeding systems, feed, veterinary-related farm infrastructure, barn technology, and handling equipment |
High relevance for livestock-focused exhibitors and input suppliers |
| Agricultural machinery buyers |
Farm equipment dealers, machinery procurement teams, large growers, cooperatives |
Evaluate tractors, implements, precision farming systems, maintenance support, and financing options |
Important for machinery manufacturers, OEMs, and distributors |
| Input procurement and sourcing teams |
Agri-input distributors, producer groups, agribusiness firms, contract growers |
Source seeds, fertilizer, irrigation products, crop protection-related inputs, and packaging support |
Strong buyer segment for repeat-volume purchasing |
| Importers, exporters, and international trade delegates |
Cross-border agri traders, sourcing agents, trade houses, import/export companies |
Identify supply partners, regional distributors, and export-ready producers |
High value for market expansion and channel-building |
| Distributors and wholesalers |
National and regional agri distributors, dealer networks, farm supply wholesalers |
Assess product portfolio additions and supplier partnerships |
Key route-to-market contacts for non-Turkish suppliers entering the region |
| Government and agriculture-sector institutions |
Agriculture ministries, public extension bodies, trade delegations, rural development stakeholders |
Policy, program influence, procurement visibility, ecosystem partnership influence |
Relevant for public projects, development programs, and international cooperation |
| Agri-technology and irrigation decision-makers |
Smart farming firms, irrigation operators, digital agriculture adopters, technical managers |
Evaluate precision agriculture, AI-enabled systems, water efficiency, and data-driven farm tools |
Good fit for technology-led suppliers and innovation-driven exhibitors |
| Agro-industrial executives |
Agribusiness groups, processors, integrated farming companies, sector investors |
Influence multi-site purchasing, capex decisions, strategic partnerships, and expansion plans |
Useful for enterprise sales, channel partnerships, and long-cycle deals |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Host city: İzmir |
Local and metropolitan buyers, nearby farm operators, agri-distribution businesses |
High |
Izmir is a major commercial gateway with access to the wider Aegean agricultural economy. |
| Host region: Aegean Region |
Regional growers, livestock operators, farm suppliers, processing-linked agribusinesses |
High |
Strong relevance for field crops, horticulture, irrigation, and farm supply channels. |
| Nearby business hubs |
Western and central Türkiye agribusinesses, dealers, exporters, and logistics-linked buyers |
High |
Likely to draw from major agricultural and trading corridors connected to İzmir. |
| National reach: Türkiye |
Producers, dealers, distributors, sector institutions, machinery buyers, and exporters from across the country |
Very High |
Official positioning as one of Türkiye’s largest agricultural fairs supports strong nationwide draw. |
| International reach |
Visitors and trade participants from Asia, Africa, Europe, and America |
Very High |
Official historical evidence cites foreign visitors from 112 countries in 2026 and 125-country target messaging for 2027. |
| Trade corridors |
Eurasia, Middle East, North Africa, Europe, and broader international agri-trade routes |
Medium to High |
Especially relevant for export partnerships, distribution rights, and importer-led sourcing. |
3. Audience Reach
4. Sample Buyer Companies and Websites
For strict data accuracy, named buyer companies are not listed here because the supplied official source does not provide a current-year attendee directory or named buyer roster. This event is still suitable for B2B attendee list building through exhibitor mining, B2B meeting registrations, official directories, and pre-event outreach once more detailed participant lists are published.
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 |
Owner / General Manager |
Executive |
Owner, C-Level |
Common decision-maker profile in farming, dealership, and regional agribusiness companies. |
| 2 |
Procurement Manager |
Procurement / Sourcing |
Manager |
Directly responsible for sourcing machinery, inputs, feed, irrigation, and production support products. |
| 3 |
Strategic Sourcing Manager |
Procurement / Supply Chain |
Manager |
Relevant for larger agri-enterprises and distributor groups evaluating multi-supplier sourcing. |
| 4 |
Farm Operations Director |
Operations |
Director |
Owns operational performance and influences machinery, irrigation, labor-saving, and productivity investments. |
| 5 |
Technical Director |
Technical / Engineering |
Director |
Important for irrigation, precision agriculture, livestock systems, and AI-enabled agricultural technology adoption. |
| 6 |
Import Manager |
International Trade / Procurement |
Manager |
Critical for inbound sourcing of equipment, components, and agri-input brands. |
| 7 |
Export Manager |
Sales / International Trade |
Manager |
Useful contact for distributor partnerships and regional channel expansion. |
| 8 |
Dealer Principal / Distribution Manager |
Sales / Channel |
Owner, Director, Manager |
Key route-to-market decision-maker for regional equipment and input sales. |
| 9 |
Business Development Director |
Business Development |
Director |
Relevant for partnership-led growth, distributorship agreements, and cross-border B2B deals. |
| 10 |
Agricultural Engineer / Project Manager |
Technical / Projects |
Manager, Individual Contributor |
Influences product evaluation, technical specification review, and pilot adoption decisions. |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 |
Agriculture |
Direct match for crop production, farm operations, and input sourcing |
Farm owners, growers, and agribusiness operators |
| 2 |
Farming |
Strong fit for primary agricultural production businesses |
Operational buyers of equipment and agronomy solutions |
| 3 |
Machinery |
Relevant to agricultural equipment buyers, dealers, and heavy farm systems |
Tractors, implements, machinery channels |
| 4 |
Industrial Automation |
Supports precision agriculture, control systems, and smart-farm tooling |
Automation-led farm and facility modernization |
| 5 |
Import & Export |
Matches cross-border trade participants attending for sourcing and distribution |
Regional importers, exporters, trade houses |
| 6 |
Wholesale |
Applies to agricultural product and input distributors |
Bulk procurement and reseller networks |
| 7 |
Food Production |
Upstream relevance for processors connected to agricultural raw materials |
Processor-linked sourcing and farming partnerships |
| 8 |
Food & Beverages |
Relevant where agricultural production feeds downstream supply chains |
Ingredient sourcing and producer partnerships |
| 9 |
Government Administration |
Relevant for ministries, public agriculture bodies, and development programs |
Public procurement and program partnerships |
| 10 |
Environmental Services |
Fits irrigation efficiency, water use, and sustainable agriculture solutions |
Sustainability and resource-management buyers |
| 11 |
Information Technology & Services |
Relevant for AI-powered agri-tech and farm data solutions |
Digital agriculture, monitoring, analytics, and smart-farm platforms |
6. Estimated Attendance
| Metric |
Figure |
Status |
Source / Basis |
Notes |
| Estimated total footfall |
200,000 visitors |
Estimated |
Official website 2027 targets |
Target figure, not yet actual attendance. |
| Exhibitor count |
500 exhibitors |
Estimated |
Official website 2027 targets |
Organizer states planned stand participation total of 500, including 125 foreign. |
| Foreign exhibitor / stand target |
125 foreign stand participations |
Estimated |
Official website 2027 targets |
Planned target, not confirmed actual. |
| Buyer count |
Attendance figure not publicly confirmed by the organizer. |
Not publicly confirmed |
No named hosted-buyer or buyer-count data in supplied source text |
Visitor count should not be treated as pure buyer count. |
| Speaker count |
Attendance figure not publicly confirmed by the organizer. |
Not publicly confirmed |
No agenda or speaker roster in supplied source text |
Not material to core fair scale based on available data. |
| Historical attendance (2026) |
110,715 total visitors |
Historical / prior-year evidence |
Official website narrative |
Includes domestic and international visitors. |
| Historical foreign visitors (2026) |
12,760 |
Historical / prior-year evidence |
Official website narrative |
From 112 countries. |
| Historical exhibitor count (2026) |
426 exhibitors |
Historical / prior-year evidence |
Official website narrative |
56 of these were foreign exhibitors. |
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Agricultural machinery |
Mechanization, productivity, durability, service support |
On-site demonstrations, dealer recruitment, fleet comparisons |
Tractors, implements, spare parts, maintenance programs |
| Irrigation |
Water efficiency, yield improvement, system modernization |
Technical consults and project-led sales discussions |
Drip systems, pumps, controls, monitoring, installation support |
| Seeds and crop inputs |
Higher yield, resilience, local suitability, cost optimization |
Seasonal planning, sample programs, distributor agreements |
Seed varieties, fertilizer, soil enhancement, agronomy support |
| Livestock and poultry |
Feed efficiency, animal handling, facility productivity |
Farm infrastructure consultations and recurring supply deals |
Feed systems, housing, equipment, breeding support products |
| AI-powered agricultural technologies |
Data visibility, labor savings, predictive insights |
Pilot projects, ROI-led demos, integration discussions |
Sensors, analytics platforms, precision agriculture software |
| International B2B trade |
Import channels, export partnerships, regional distribution |
Matchmaking, channel recruitment, territory negotiations |
Distribution rights, private label, OEM sourcing, trade support services |
| Sustainability and resource efficiency |
Input reduction, better water use, operational resilience |
Consultative selling and project-based solution bundling |
Environmental services, efficient equipment, digital optimization tools |
| Factor |
Assessment |
Explanation |
| Buyer relevance |
Very High |
The event directly serves agriculture and livestock purchasing categories including machinery, irrigation, inputs, and agri-tech. |
| Decision-maker availability |
High |
Owner-led businesses, farm executives, and distribution leaders are likely to attend due to product evaluation and trade objectives. |
| Data collection potential |
High |
Strong potential through exhibitor lists, visitor registration funnels, B2B forms, and sector-specific outreach; however current named buyer list is not public in supplied sources. |
| Apollo targeting potential |
High |
The event aligns well with Apollo filters across agriculture, machinery, import-export, wholesale, and agri-tech segments. |
| Geographic targeting potential |
Very High |
Can be segmented by Türkiye, nearby Eurasian markets, Middle East, North Africa, and international exporter/importer corridors. |
| Best outreach approach |
High |
Use role-based outreach around sourcing efficiency, distribution opportunities, water management, productivity gains, and international trade growth. |
| Overall lead quality |
High |
Particularly strong for suppliers of farm equipment, irrigation, livestock systems, seeds, fertilizer, and digital agriculture solutions. |
| Best use case |
Very High |
Lead generation, distributor recruitment, importer prospecting, regional channel development, and exhibitor targeting. |
| Limitations / risks |
Medium |
Current-year named attendee data is not publicly confirmed in supplied sources, so list-building requires careful validation and role qualification. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries |
Agriculture; Farming; Machinery; Industrial Automation; Import & Export; Wholesale; Food Production; Food & Beverages; Government Administration; Environmental Services; Information Technology & Services |
Captures the broad agricultural buying ecosystem around the fair. |
| Departments |
Procurement, Operations, Engineering, Supply Chain, Business Development, Sales, International Trade, Executive |
Targets both direct buyers and channel decision-makers. |
| Seniority |
Owner, Founder, C-Level, VP, Director, Head, Manager |
Prioritizes commercial and technical decision-makers. |
| Job titles |
Procurement Manager, Strategic Sourcing Manager, Farm Operations Director, Technical Director, General Manager, Import Manager, Export Manager, Distribution Manager, Dealer Principal, Agricultural Engineer, Project Manager, Business Development Director |
Focuses searches on the most commercially actionable contacts. |
| Geography |
Türkiye first; then Aegean region, wider Europe, Middle East, North Africa, Central Asia, and international agri-trade hubs |
Aligns with the event’s national and international sourcing profile. |
| Employee size |
11–50; 51–200; 201–500; 501–1000; 1001+ |
Covers both owner-operated agribusinesses and larger industrial buyers. |
| Keywords |
agriculture, farming, livestock, poultry, irrigation, tractor, farm machinery, fertilizer, seed, greenhouse, precision agriculture, smart farming, agricultural technology, dealer, distributor, import, export |
Improves event-relevant prospect precision. |
| Technologies |
Use only where relevant: IoT, sensor platforms, farm management software, irrigation controls, automation tools |
Useful for agri-tech and digital farming campaigns. |
| Revenue range |
Mid-market to enterprise where available; do not over-restrict small and medium farming businesses |
Helps retain relevant agri SMEs while still capturing larger groups. |
| Company type |
Private companies, cooperatives, distributors, public-sector agriculture bodies, importer/exporter organizations |
Matches the event’s buying and partnership ecosystem. |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source |
Type |
What It Verified |
Reliability |
| AGROEXPO Official Website |
Official event website |
Event name, 2027 dates, venue city, country, event sectors, 2027 visitor target, 2027 exhibitor target, historical 2026 attendance and exhibitor data, official contact references |
High |
| AGROEXPO Official Website – 2026 Exhibitor List page reference |
Official directory reference |
Confirms the organizer maintains an official prior-year exhibitor directory, useful for later participant validation |
High for existence of source; named participant extraction not performed from supplied text |
| User-supplied event details |
Provided event brief |
Initial event title, city, country, venue, and date range; aligned with official website content |
Medium until cross-checked; now consistent with official source |