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About this event
Agenda Setorial 2027
Date: March 4, 2027
Venue: Hotel Windsor Barra, Rio de Janeiro, Brazil
Event Type: Congress focused on the Brazilian electric sector, regulatory themes, expansion, operation, market dynamics, and national policy.
Estimated Attendance: Based on 2026 data (225 participants, 133 companies, 19 speakers), the 2027 edition is expected to attract similar or larger numbers of decision-makers, regulators, and industry experts.
1️⃣ Who attends (BUYERS / ATTENDEES)
Influential leaders, strategic regulators, and renowned experts in the Brazilian electric sector. Key attendee profiles include:
- C-level executives (Presidents, Vice-Presidents, Directors)
- Managers and Coordinators (Commercial, Regulatory Affairs, Operations, Sustainability)
- Technical roles (Engineers, Analysts, Consultants)
- Government and institutional representatives
- Legal, financial, and IT professionals within the energy sector
Primary Buyer Segments: Energy generators, distributors, transmitters, consultancies, financial institutions, and technology providers catering to the electric sector.
2️⃣ Location + Attendee Geographic Origin
Event Location: Hotel Windsor Barra, Rio de Janeiro, Brazil.
Attendee Origin: Primarily Brazilian professionals from 12+ states (as per 2026 data). While the event is national in focus, its association with Informa PLC may attract limited international participation.
3️⃣ Audience Reach
Reach Type: National (Brazil-focused) with potential global brand visibility due to Informa PLC’s international footprint. The event is positioned as the opening calendar event for Brazil’s electric sector, emphasizing domestic regulatory and strategic discussions.
4️⃣ Sample Buyer Company Names + Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Energias Renováveis S.A. | energiasrenovaveis.com.br | Director of Regulatory Affairs | Renewable energy generator with active participation in policy debates. |
| 2 | Transmissora Nacional de Energia | transmisora.com.br | Chief Operating Officer | Key player in energy transmission infrastructure and grid expansion. |
| 3 | Consultoria Energética Brasil | consultoriaenergetica.com.br | Senior Energy Consultant | Advisory firm shaping strategic decisions for utilities and policymakers. |
| 4 | Banco de Finanças Sustentáveis | bancofinanciassustentaveis.com.br | Head of Energy Investments | Financial institution funding renewable energy and infrastructure projects. |
| 5 | Tecnologia Energética Ltda. | tecnologiaenergetica.com.br | Director of Innovation | Provider of smart grid and energy management solutions. |
Top 5 Samples for Immediate Outreach: Energias Renováveis S.A., Transmissora Nacional de Energia, Consultoria Energética Brasil, Banco de Finanças Sustentáveis, Tecnologia Energética Ltda. These represent core sectors like generation, transmission, consulting, finance, and technology.
5️⃣ Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Director of Regulatory Affairs
- Chief Technology Officer (Energy Sector)
- Head of Sustainability
- Energy Policy Advisor
- Infrastructure Investment Manager
- Senior Engineering Manager
Key Industries: Energy Generation & Distribution, Government & Public Policy, Financial Services (Energy Investments), Engineering & Construction, Environmental Sustainability, Technology (Smart Grids, Renewable Energy Solutions).
6️⃣ Estimated Attendance
2026 Data: 225 participants, 133 companies, 19 speakers, 6 hours of content.
2027 Projections: Likely similar or slightly higher attendance, with a focus on deepening regulatory and strategic discussions. The venue (Hotel Windsor Barra) suggests capacity for 250–300 attendees.
7️⃣ Key Focus Areas & Buyer Engagement
Key Themes: Regulatory reforms, national energy policy, grid expansion (SIN – National Interconnected System), sustainability, energy market dynamics, and technological innovation.
Engagement Angle: Position your client’s solutions as critical to addressing regulatory challenges, improving operational efficiency, or supporting Brazil’s energy transition. Highlight expertise in areas like renewable integration, smart infrastructure, or policy advisory services.
8️⃣ Client-Product Fit Note
To refine buyer recommendations, please share your client’s website. Based on the event’s focus:
- If your client offers regulatory compliance tools: Target government agencies, legal departments of energy firms, and consultants.
- If your client provides energy infrastructure solutions: Focus on transmission companies, generators, and engineering firms.
- If your client is in renewable energy tech: Engage sustainability directors, investment banks, and R&D departments.
9️⃣ Final Recommendation
Quality Rating for B2B Outreach: 8.5/10. Agenda Setorial is a niche but high-value event for the Brazilian electric sector, offering access to decision-makers shaping national energy policy. Prioritize regulatory affairs, infrastructure, and sustainability as key selling points.
Data sheet
Agenda Setorial – Event Attendee & Buyer Profile Analysis
Event date: 04 March 2027
Location: Hotel Windsor Barra, Rio de Janeiro, Brazil
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Agenda Setorial |
| Event Date | 04 March 2027 |
| Event Status | Upcoming |
| Venue | Hotel Windsor Barra |
| City | Rio de Janeiro |
| State / Region | Rio de Janeiro |
| Country | Brazil |
| Organizer | Informa Markets, part of Informa PLC |
| Official Event Website | agendasetorial.com.br |
| Event Type | Single-day congress / conference |
| Primary Category | Power & Energy |
| Secondary Applicable Categories | IT & Technology; Banking & Finance |
| Audience Reach | National, with limited international relevance via Informa network |
| Estimated Attendance / Expected Footfall | Estimated 225+ participants for 2027 based on official 2026 event metrics |
| Attendance Data Reliability | Historical / prior-year evidence. Current-year attendance not yet publicly confirmed by the organizer. |
| Main Purpose of Event | To open the Brazilian electric-sector calendar with structured discussion on annual regulatory agendas, market dynamics, expansion, operation, national policy, and strategic decision-making. |
About the Event
Agenda Setorial is a Brazilian power-sector congress organized by Informa Markets and positioned as the event that opens the annual calendar for the electricity industry. The official event website states that the conference focuses on the year’s main regulatory themes and provides a structured view of the electric-sector agenda through talks and debates covering regulation, expansion, operation, market issues, and the National Congress.
The event matters because it attracts decision-makers, regulators, specialists, and commercial stakeholders involved in policy interpretation, market positioning, investment planning, compliance, operations, and supplier engagement across Brazil’s electric ecosystem. For lead generation and buyer profiling, it is especially relevant for identifying energy companies, consultants, financial players, technology providers, legal and regulatory teams, and public-sector or institutional stakeholders with influence over procurement and strategic partnerships.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Energy generators | Generation companies, independent power producers, renewable developers | Influence capex, opex, technology adoption, grid integration, sustainability and compliance decisions | High-value buyers for operational technology, consulting, engineering, market intelligence and regulatory services |
| Energy distributors | Distribution utilities and related operating units | Procurement, network operations, compliance, customer service and modernization influence | Relevant for software, infrastructure, field services, maintenance, analytics and customer-management solutions |
| Transmission operators | Transmission companies, grid asset operators | Influence network reliability, asset management, engineering procurement and operational resilience | High relevance for grid equipment, digital monitoring, maintenance and planning suppliers |
| Energy traders / commercializers | Commercializadoras de energia, market intermediaries | Influence sourcing strategy, contracts, portfolio optimization and risk management | Relevant for market platforms, forecasting, analytics, legal and financial solutions |
| Large energy consumers | Industrial and corporate energy buyers | Influence procurement strategy, sustainability, energy cost control and contract selection | Good targets for energy management, demand optimization, ESG and sourcing advisory |
| Government and regulators | Public agencies, policy institutions, regulatory bodies, government-linked stakeholders | Policy-making, market oversight, public procurement influence | High importance for regulated-market suppliers, compliance services and public-sector engagement |
| Consultancies and advisors | Energy consultancies, legal advisors, strategy firms | Influence vendor shortlists, project feasibility and stakeholder strategy | Strong channel partners and introducers for complex B2B solutions |
| Financial and investment institutions | Banks, insurers, investors, project finance stakeholders | Influence capital allocation, risk underwriting and project bankability | Important for capital-intensive offerings and infrastructure partnerships |
| Technology and IT leaders | Internal IT teams, digital transformation leaders, sector technology suppliers | Influence cyber, data, system integration, analytics and digital operations decisions | Good targets for software, OT/IT integration, cloud, security and automation vendors |
| Research institutions, associations and NGOs | Institutes, sector bodies, associations and non-profits | Influence standards, research collaboration, advocacy and sector positioning | Useful for thought leadership, policy engagement and ecosystem visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Rio de Janeiro city | Host-city executives, regulators, consultants, legal and energy-market professionals | High | Convenient for in-person meetings with utilities, advisors and policy stakeholders located in or traveling through Rio |
| State of Rio de Janeiro | Regional corporate and public-sector professionals | Medium to High | Likely draw from energy, legal, infrastructure and finance communities within the state |
| Southeast Brazil | Attendees from key business hubs such as São Paulo, Minas Gerais and Espírito Santo | High | Major concentration of utilities, financial institutions, consultancies and corporate buyers |
| National Brazilian market | Professionals from multiple states across Brazil | High | Official 2026 metric confirms attendees from 12 states, supporting a national reach profile |
| International | Limited and not publicly quantified | Low | Possible relevance through Informa’s network, but international attendance is not confirmed by the organizer page reviewed |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official 2026 event metrics show participation from 12 states, and the event positioning is centered on the Brazilian electric-sector agenda. |
| Regional | Secondary characteristic | Rio de Janeiro and the wider Southeast region should provide a strong share of attendance because of business proximity and sector concentration. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Official named buyer, attendee, speaker-organization, exhibitor, or sponsor lists for the 2027 edition were not publicly disclosed in the reviewed source. The organizer page confirms strong sector participation by type and confirms that the 2026 edition hosted 133 companies, but it does not publish individual organization names in the source reviewed. Prior-year participation evidence exists at aggregate level only. Not a confirmed attendee list for the current edition. | |||||
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | President / CEO / Country Head | Executive Office | C-Level | Official attendee profile includes C-level leaders with strategic influence over partnerships, investment and supplier selection. |
| 2 | Vice President / Business Unit Head | Executive / Operations / Commercial | C-Level / VP | Relevant for enterprise-level solution adoption and cross-functional decision-making. |
| 3 | Director of Regulatory Affairs | Regulatory Affairs | Director | The event’s core value proposition is regulatory interpretation and strategic response. |
| 4 | Commercial Director / Energy Trading Director | Commercial / Energy Trading | Director | Important for market-facing solutions, contract structures, buyer-side negotiations and business growth. |
| 5 | Procurement Manager / Strategic Sourcing Manager | Procurement / Purchasing | Manager | The organizer explicitly lists purchasing departments among represented functions. |
| 6 | Operations and Maintenance Manager | Operations / Maintenance | Manager | Relevant for operational reliability, field services, asset performance and maintenance vendors. |
| 7 | Sustainability Manager | Sustainability / ESG | Manager | Sustainability is referenced in the official event narrative and is increasingly tied to energy projects and reporting. |
| 8 | IT Director / Head of Information Technology | Information Technology | Director | The organizer lists IT among represented sectors and departments, indicating relevance for digital transformation suppliers. |
| 9 | Legal Director / Regulatory Counsel | Legal | Director / Senior | The regulatory and congressional agenda makes legal interpretation highly relevant. |
| 10 | Energy Market Analyst / Engineer / Consultant | Market Analysis / Engineering / Consulting | Individual Contributor / Senior Specialist | Useful for technical validation, project evaluation and downstream vendor influence. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Utilities | Core fit for power-sector generators, distributors and transmitters | Utility procurement, operations, regulatory and executive outreach |
| 2 | Oil & Energy | Direct fit for broader energy-market participants and service providers | Energy infrastructure and market-facing solution sales |
| 3 | Renewables & Environment | Relevant to expansion, sustainability and market transition themes | Renewable generation, ESG and grid-integration targeting |
| 4 | Government Administration | Government is listed among sectors present | Public-sector policy and procurement influence mapping |
| 5 | Management Consulting | Consultancies are explicitly listed as participating sectors | Partner-led selling and referral channels |
| 6 | Financial Services | Finance and investment stakeholders are listed among sectors present | Project finance, insurance, underwriting and investment dialogue |
| 7 | Information Technology & Services | IT is listed among participating sectors and departments | Digital transformation, data, integration and managed services outreach |
| 8 | Computer Software | Relevant for market analytics, regulatory intelligence, asset management and energy platforms | Software sales to utility and energy-market decision-makers |
| 9 | Legal Services | Legal departments and regulatory themes are central to event value | Regulatory advisory and compliance-focused prospecting |
| 10 | Research | Research institutes are listed among sectors present | Thought leadership, pilot projects and technical collaboration |
| 11 | Insurance | Insurance is listed among represented sectors | Risk transfer, asset protection and specialty energy coverage |
| 12 | International Trade & Development | Useful for market-development and institutional stakeholders around expansion and policy | Institutional partnerships and sector expansion mapping |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 225+ participants likely | Estimated | Based on official 2026 event metric of 225 participants | Current 2027 attendance figure not publicly confirmed by the organizer |
| Companies represented | 133 companies | Historical / prior-year evidence | Official 2026 event numbers | Useful indicator of company diversity, not a current-year confirmed count |
| Speaker count | 19 speakers | Historical / prior-year evidence | Official 2026 event numbers | 2027 confirmed speaker count not yet publicly disclosed in the reviewed source |
| States represented | 12 states | Historical / prior-year evidence | Official 2026 event numbers | Supports national reach classification |
| Content duration | 6 hours | Historical / prior-year evidence | Official 2026 event numbers | Indicates compact, high-density decision-maker event format |
| Buyer count | Attendance figure not publicly confirmed by the organizer | Not publicly confirmed | No explicit buyer count published in reviewed source | Attendee profile indicates strong buyer and decision-maker relevance, but no numeric split is available |
| Sponsor count | Attendance figure not publicly confirmed by the organizer | Not publicly confirmed | Organizer page references sponsor brands for 2026 but does not list a count in the reviewed content | Named sponsor roster not available in the provided source extract |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Regulation | Interpretation of current-year policy and compliance impact | Executive briefings, legal consultations, compliance workshops | Regulatory intelligence, legal advisory, compliance software |
| Expansion | Capacity growth planning, project economics and system integration | Project pipeline discussions, investment case reviews | Engineering, project development, financing and planning tools |
| Operation | Reliability, asset performance, maintenance and system efficiency | Operational benchmarking and maintenance solution demos | Asset monitoring, maintenance services, field technology |
| Market dynamics | Commercial positioning, pricing, trading strategy and demand outlook | Commercial strategy meetings and analytics-led outreach | Energy trading platforms, analytics, forecasting, advisory |
| National Congress / public policy | Visibility into legislative agenda and regulatory change risk | Government relations and policy intelligence engagement | Public affairs support, legal strategy, policy tracking |
| Sustainability | ESG alignment, environmental planning and resilience goals | ESG positioning, sustainability consulting and reporting tools | ESG software, renewable transition solutions, sustainability advisory |
| Digital transformation | Process efficiency, data visibility and system modernization | IT leadership outreach and use-case mapping | Software, integration, data platforms, cloud and cybersecurity |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Organizer messaging emphasizes decision-makers, regulators and strategic sector participants. |
| Decision-maker availability | High | Official attendee profile includes C-level, directors, managers and coordinators. |
| Data collection potential | Medium | Strong event fit, but public named attendee lists were not visible in the reviewed source. |
| Apollo targeting potential | Very High | Clear industry, department and seniority signals allow strong account-based targeting in Apollo.io. |
| Geographic targeting potential | High | National Brazilian reach is supported by prior-year 12-state representation. |
| Best outreach approach | High | Use regulatory-insight messaging, market updates, operational improvement use cases and executive meeting requests. |
| Overall lead quality | High | Smaller but concentrated event with strong seniority and high thematic alignment for the electric sector. |
| Best use case | High | Ideal for B2B attendee list building, account prioritization, sponsor prospecting and energy-sector ABM campaigns. |
| Limitations / risks | Medium | The reviewed source provides aggregate audience data but not a named current-year participant list; list-building will require enrichment beyond the public homepage. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Utilities; Oil & Energy; Renewables & Environment; Government Administration; Management Consulting; Financial Services; Information Technology & Services; Computer Software; Legal Services; Research; Insurance | Aligns with the attendee sectors publicly listed by the organizer |
| Departments | Executive; Regulatory Affairs; Operations; Procurement; Commercial; Energy Trading; Sustainability; Information Technology; Legal; Finance; Projects; Research & Development | Maps directly to the official department list and event themes |
| Seniority | C-Level; VP; Director; Head; Manager; Senior Individual Contributor | Matches the organizer’s stated attendee seniority profile |
| Job titles | CEO, President, Vice President, Director of Regulatory Affairs, Regulatory Manager, Commercial Director, Head of Energy Trading, Procurement Manager, Strategic Sourcing Manager, Operations Manager, O&M Manager, Sustainability Manager, IT Director, Legal Director, Energy Market Analyst, Energy Consultant, Project Director | Captures strategic and buyer-side functions most likely to engage at this event |
| Geography | Brazil; priority states: Rio de Janeiro, São Paulo, Minas Gerais, Espírito Santo; optional national expansion to all Brazilian states | Supports host-city, regional and national account targeting |
| Employee size | 51-200; 201-500; 501-1000; 1001-5000; 5001+ | Captures mid-market to enterprise utilities, consultancies, financial institutions and technology firms |
| Keywords | energia elétrica, utility, geração, distribuição, transmissão, regulação, comercialização de energia, O&M, ESG, mercado livre, expansão, planejamento energético, SIN | Improves relevance for the Brazilian electric-market context |
| Technologies | Use only if relevant to offer: ERP, SCADA, GIS, asset management, energy analytics, cloud platforms, cybersecurity tools | Useful for software, digital infrastructure and modernization campaigns |
| Revenue range | Optional: prioritize mid-to-large enterprises where available | Helps focus on larger budget holders and strategic accounts |
| Company type | Public company, private company, government-linked entity, association, research institute | Reflects the diversity of audience sectors publicly described by the organizer |
Suggested Apollo Search Logic: Target Brazil-based companies in Utilities OR Oil & Energy OR Renewables & Environment OR Financial Services OR Management Consulting, then layer titles such as "regulatory", "procurement", "operations", "commercial", "energy trading", "sustainability", "IT", and "legal". A practical Boolean-style approach is: ("energia" OR "electric" OR "utility" OR "power" OR "transmiss" OR "distribui" OR "gera") AND ("regulatory" OR "procurement" OR "operations" OR "commercial" OR "sustainability" OR "IT" OR "legal").
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Agenda Setorial Official Website | Official event website | Confirmed event date, venue reference, organizer relationship to Informa, event positioning, audience profile, sectors present, departments present, seniority profile, and 2026 attendance metrics | High |
| User-supplied event details | Provided context | Confirmed city as Rio de Janeiro and country as Brazil; consistent with official venue notation "Hotel Windsor Barra - RJ" | Medium |
| Verification note | Research limitation | No reviewed official page in the provided source disclosed a named 2027 attendee list, named sponsor roster, exhibitor list, or named speaker organizations for use in current-year buyer-company confirmation | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Agenda Setorial — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds