Aged Care Week

Event type: Aged care, senior living, healthcare services, workforce, compliance, facilities, technology, patient care, and care operations conference/exhibition

Best use case: This event is highly valuable for companies selling into aged care providers, residential care facilities, home care organizations, healthcare technology vendors, staffing firms, training providers, clinical equipment suppliers, facility services companies, and compliance/quality solution providers.

Event overview

Aged Care Week is a focused industry event built around the needs of the aged care sector, including residential aged care, home care, assisted living, retirement communities, clinical operations, dementia care, workforce management, resident experience, safety, compliance, and care delivery improvement. It typically attracts a mix of executives, operators, care managers, procurement teams, clinical leaders, technology decision-makers, educators, and service providers who support the senior care ecosystem.

This is not a general consumer show. It is a B2B and B2B2C ecosystem event where the highest-value buyers are usually decision-makers inside aged care organizations, healthcare service suppliers, and vendors that support staffing, compliance, technology, medication management, resident engagement, nutrition, mobility, infection control, and facility operations.

1️⃣ Who attends: buyers / attendees

The main audience typically includes professionals who influence purchasing, service adoption, care delivery standards, staff training, and operational transformation in the aged care sector. The strongest buyer segments are not just the exhibitors or general visitors, but the operational leaders and procurement-minded attendees who are actively looking for solutions.

Main attendee groups:

• Aged care executives, CEOs, managing directors, and general managers
• Residential aged care facility directors and nursing home administrators
• Chief nursing officers, directors of nursing, and clinical care managers
• Home care and community care operators
• Quality, compliance, governance, and risk leaders
• Procurement managers and sourcing teams
• HR, workforce planning, and staffing leaders
• Training and education managers
• Technology and digital transformation leaders
• Facility, maintenance, and operations managers
• Pharmacy, medication management, and clinical systems stakeholders
• Nutrition, catering, and resident wellbeing service managers
• Consultants, associations, and sector advisors

Buyer behavior: Attendees are often actively seeking to reduce operational pressure, improve staffing outcomes, meet regulatory requirements, upgrade clinical or resident systems, and improve resident experience. This makes them strong prospects for solution-oriented vendors rather than generic advertisers.

2️⃣ Where the show is happening + attendee geographic origin

Location: The exact city and venue depend on the year and edition of Aged Care Week. For final targeting, the event location should be verified from the official event page before building the attendee list strategy.

Geographic origin of attendees: Most attendees are usually drawn from the host country and surrounding region, with a strong national concentration and a meaningful local/regional presence. Depending on the edition, there may also be a small international participation layer from vendors, advisors, and technology providers serving the aged care industry.

Best geographic targeting approach:

• Local and regional aged care providers around the host city
• National operators with multiple care homes or service locations
• State-level and regional healthcare associations
• Companies with senior living, home care, or healthcare distribution networks

3️⃣ Audience reach

Reach type: National with regional concentration, and limited but relevant international vendor interest

Aged Care Week is usually strongest as a national sector event. The audience tends to be concentrated in the host country, but because aged care is a globally relevant sector, solution providers with cross-border offerings may also attend. If the event is in a major city, local attendance will typically be strong, especially from nearby providers, hospitals, and care operators.

4️⃣ Sample buyer company names + websites

Below is a sample buyer list designed for attendee-list research and segmentation. These are examples of organizations that typically align well with aged care event audiences. The best companies to target will depend on your client’s product, so please share your client website for a sharper buyer fit review.

Top 5 buyer accounts to send first: Opal Healthcare, Bupa Aged Care, Estia Health, Ryman Healthcare, and Bolton Clarke. These are strong high-value accounts because they typically have multiple sites, ongoing service requirements, and a mix of operational, clinical, and procurement decision-makers.

5️⃣ Job profiles, industries & event type

Best job profiles to target:

• Chief Executive Officer
• General Manager
• Operations Director
• Regional Manager
• Facility Manager
• Residential Care Manager
• Director of Nursing
• Clinical Care Manager
• Clinical Governance Manager
• Quality and Compliance Manager
• Procurement Manager
• Supply Chain Manager
• HR Manager
• Workforce Planning Manager
• Training and Development Manager
• Digital Transformation Lead
• IT Manager / Health IT Manager
• Resident Experience Manager
• Home Care Service Manager
• Partnerships Manager

Best industry filters to use:

• Hospital & Health Care
• Health, Wellness & Fitness
• Individual & Family Services
• Medical Devices
• Pharmaceuticals
• Professional Training & Coaching
• Information Technology & Services
• Computer Software
• Facilities Services
• Staffing & Recruiting
• Management Consulting
• Research
• Government Administration
• Nonprofit Organization Management
• Insurance
• Logistics & Supply Chain

Event type fit: Aged care conference, healthcare exhibition, senior care summit, workforce development forum, compliance and quality conference, clinical operations event, technology showcase, and vendor partnership meeting environment.

6️⃣ Estimated attendance / expected footfall

The estimated attendance for Aged Care Week can vary significantly by edition and location, but a realistic expectation is often in the range of 1,000 to 5,000+ attendees, especially if the event includes a conference, exhibition floor, and networking agenda.

For planning purposes:

• Smaller edition: 1,000–2,000 attendees
• Mid-size edition: 2,000–4,000 attendees
• Larger national edition: 4,000–5,000+ attendees

Because aged care events are often highly targeted, the real value is not just total footfall but the concentration of decision-makers. Even a smaller event can outperform a larger generic event if the audience contains procurement, clinical, and executive buyers.

7️⃣ Key focus areas & buyer engagement

Aged Care Week is typically centered on practical, urgent, and high-impact sector topics. That makes it especially useful for vendors selling solutions that improve operational performance, staffing, safety, and resident outcomes.

Key focus areas usually include:

• Quality of care and resident outcomes
• Workforce recruitment, retention, and training
• Clinical governance and compliance
• Infection prevention and control
• Digital health and aged care software
• Medication management and pharmacy workflows
• Mobility, falls prevention, and assistive products
• Nutrition, meal services, and hospitality support
• Facility operations and maintenance
• Family engagement and resident experience
• Dementia care and specialized support services
• Home care transformation and community care models

Buyer engagement opportunities:

• Booth demos showing measurable efficiency or compliance improvements
• Executive roundtables for aged care operators
• Clinical education sessions
• Workshops on workforce retention and training
• Product demonstrations for care software, equipment, and services
• Sponsored networking sessions with procurement and operations leaders

The strongest pitch at this event should focus on solving pain points such as staffing shortages, compliance complexity, time-consuming documentation, care quality tracking, and operational fragmentation.

8️⃣ Client-product fit note

Before finalizing the best buyers, please share your client website so I can review the product or service and match the most relevant accounts, job titles, and industries.

This is especially important because Aged Care Week attracts very different buyer types depending on what your client sells:

• If your client sells software, the best buyers may be IT leaders, operations directors, and digital transformation teams.
• If your client sells staffing or recruitment, the best buyers may be HR managers, workforce planners, and care operators.
• If your client sells clinical equipment, the best buyers may be nursing directors, procurement leads, and facility managers.
• If your client sells training or education, the best buyers may be compliance teams, training managers, and clinical governance leaders.
• If your client sells facility services, the best buyers may be operations directors, maintenance managers, and site managers.

If you send the website, I can refine the buyer list into a much tighter, higher-conversion target set based on the exact product category.

9️⃣ Final recommendation

Aged Care Week is a strong event for attendee-list sales because it brings together a concentrated group of sector buyers, operators, and decision-makers who regularly purchase services, software, staffing, equipment, and support solutions.

Best buyer segments to collect:

• Aged care executives and operations leaders
• Procurement and purchasing teams
• Clinical governance and quality managers
• Home care and community care decision-makers
• HR and workforce planning leaders
• Technology and digital transformation buyers
• Facility and maintenance managers
• Training and education managers

Quality rating for B2B attendee-list sales: 8.5/10

This event is especially strong if your client sells to aged care providers, healthcare operators, resident care environments, or operational teams. The only caution is that not every attendee will be a direct buyer, so list quality improves significantly when you segment for executives, procurement, clinical leadership, and operations roles.

Next step: Please share your client website, and I will review it and recommend the best buyer accounts, job titles, and industries for this event.