Adhesives & Bonding Expo 2026

📅 23 Jun – 25 Jun 2026 📍 Vibe Credit Union Showplace (Suburban Collection Showplace), Novi, United States 🏢 0 exhibitors 👥 0 attendees

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About this event

Adhesives & Bonding Expo 2026

Event type: Industrial manufacturing, materials science, process engineering, assembly technology, packaging, product design, R&D, and supplier sourcing

Audience profile: A highly specialized B2B audience made up of manufacturers, converters, engineers, procurement teams, R&D leaders, product developers, quality managers, packaging professionals, automation specialists, and technical sales teams

Estimated attendance: Typically a focused industry expo like this is expected to attract a concentrated buyer audience rather than a mass consumer crowd. For planning purposes, a realistic expectation is 3,000–8,000+ attendees depending on venue, co-located sessions, exhibitor count, and regional market strength.

1️⃣ Who attends: Buyers / attendees

This event is best understood as a commercial buying and technical decision-making environment. The attendees are not casual visitors. Most are there because they influence or directly control purchasing, specifications, approvals, testing, supplier selection, or process improvement for adhesive and bonding applications.

The strongest attendee groups usually include:

  • Procurement and sourcing teams looking for new suppliers, better pricing, alternative materials, and supply chain resilience
  • R&D and product development teams evaluating adhesives, sealants, tapes, bonding systems, and surface-treatment solutions
  • Packaging engineers and packaging development managers searching for high-performance bonding and sealing technologies
  • Manufacturing and production leaders who want to improve throughput, reduce scrap, and increase line efficiency
  • Quality assurance and compliance professionals focused on durability, reliability, safety, and standards compliance
  • Operations managers and plant managers responsible for production performance and material usage
  • Application engineers and technical service teams supporting product trials, demonstrations, and customer adoption
  • Distributors and channel partners representing adhesives, tapes, dispensing systems, and related industrial supplies
  • OEMs and component manufacturers across automotive, electronics, aerospace, construction, medical devices, packaging, and industrial assembly
  • Laboratory, testing, and materials specialists comparing formulation performance and certification requirements

In practical buyer terms, this show is ideal for reaching people who buy or influence the purchase of:

  • Industrial adhesives and sealants
  • Tapes, films, foams, and laminates
  • Dispensing and application equipment
  • Surface preparation and treatment systems
  • Bonding technologies for lightweight assembly
  • Testing, inspection, and quality tools
  • Packaging and converting solutions
  • Materials used in high-performance manufacturing

2️⃣ Where the show is happening + attendee geographic origin

The exact venue should be confirmed from the event organizer’s official website, because this type of expo may rotate city or region depending on year and market strategy. Once the venue is known, the buyer geography can be interpreted more accurately.

Typical geographic origin pattern for an adhesives and bonding trade show:

  • Local/regional attendees: Strong presence from the host city and surrounding industrial corridor
  • National attendees: Core audience often travels from across the country, especially from manufacturing hubs
  • International attendees: Likely participation from global suppliers, specialty material vendors, and multinational manufacturers

This event is usually attractive to buyers from regions with strong industrial production, including automotive corridors, packaging clusters, electronics manufacturing centers, aerospace supply chains, and heavy industrial zones. If the event is hosted in a major manufacturing city, attendee quality becomes even stronger because local plant decision-makers can attend without long travel budgets.

3️⃣ Audience reach: Local / National / Global

Reach type: National with strong global supplier participation

Although the show may physically happen in one city, the audience profile is usually broader than local. Adhesives and bonding are specialized categories with buyers spread across multiple sectors. That means this event is rarely limited to local attendees only. It tends to attract:

  • National buyers from across manufacturing, packaging, automotive, electronics, and industrial sectors
  • Global suppliers and material manufacturers who want to enter or expand in the regional market
  • Technical decision-makers who travel specifically for product comparison and testing

For list-selling purposes, this is a high-value national buyer event with global commercial relevance.

4️⃣ Sample buyer company names + websites

Below is a sample buyer table with companies that are typically strong fits for an adhesives, bonding, sealing, or industrial materials expo. These are buyer-side targets or companies highly likely to attend, exhibit, source, specify, or evaluate adhesive and bonding solutions.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 3M https://www.3m.com Product Manager, Industrial Adhesives / Technical Sales Manager / Business Development Manager Strong fit for tapes, adhesives, bonding systems, and industrial application solutions across multiple sectors.
2 Henkel https://www.henkel.com Regional Sales Director / Application Engineer / Product Development Manager Major global player in adhesives, sealants, and surface treatments; highly relevant buyer and exhibitor profile.
3 Dow https://www.dow.com Packaging Materials Manager / R&D Scientist / Commercial Product Manager Dow works across polymers and material science, making it a strong attendee for bonding, sealing, and performance materials.
4 Bostik https://www.bostik.com Sales Manager / Product Development Lead / Technical Service Manager A pure-play adhesive brand with direct interest in industrial, construction, and packaging solutions.
5 H.B. Fuller https://www.hbfuller.com Business Unit Director / Technical Account Manager / R&D Manager Excellent buyer fit for industrial adhesives, specialty bonding, and formulation partnerships.
6 Arkema https://www.arkema.com Innovation Manager / Materials Scientist / Business Development Manager Strong materials company with ties to high-performance adhesives and specialty chemistry.
7 Sika https://www.sika.com Technical Sales Manager / Construction Materials Manager / Market Development Manager Excellent fit for construction adhesives, sealants, and industrial bonding applications.
8 Avery Dennison https://www.averydennison.com Packaging Solutions Manager / Label Product Manager / Innovation Lead Relevant for pressure-sensitive adhesives, labels, tapes, and packaging technology.
9 Saint-Gobain https://www.saint-gobain.com Business Development Manager / Product Manager / Engineering Manager Wide industrial footprint with materials, construction, and advanced manufacturing use cases.
10 Master Bond https://www.masterbond.com Technical Director / Sales Engineer / R&D Manager Specialty adhesive supplier with direct relevance to high-performance bonding markets.
11 Loctite https://www.loctiteproducts.com Industrial Account Manager / Product Manager / Application Specialist Very strong fit for threadlocking, bonding, sealing, and assembly applications.
12 tesa https://www.tesa.com Category Manager / Industrial Sales Manager / Product Development Manager Strong buyer profile for tapes, bonding, automotive, electronics, and packaging use cases.
13 PPG https://www.ppg.com Market Segment Manager / R&D Manager / Technical Service Engineer Industrial coatings and materials business with strong crossover into bonding and surface preparation.
14 Eastman https://www.eastman.com Commercial Development Manager / Innovation Scientist / Packaging Solutions Lead Relevant to specialty materials, films, and performance chemistry used in bonding and packaging.
15 DuPont https://www.dupont.com Program Manager, Advanced Materials / Technical Marketing Manager / R&D Lead High-performance materials company with deep relevance to industrial assembly and advanced bonding.
16 Electrolube https://www.electrolube.com Sales Director / Product Manager / Electronics Applications Engineer Good fit for electronics bonding, thermal management, and protective materials.
17 Permabond https://www.permabond.com Business Development Manager / Technical Sales Engineer / Regional Manager Specialty adhesive vendor directly aligned with the event theme.
18 Nordson https://www.nordson.com Product Manager, Dispensing Systems / Sales Engineer / Applications Manager Excellent fit for adhesive dispensing, precision application, and process automation.
19 FLEXcon https://www.flexcon.com Packaging Development Manager / Product Marketing Manager / Operations Manager Relevant for pressure-sensitive materials, films, labels, and converting applications.
20 Jowat https://www.jowat.com Technical Sales Manager / Market Development Director / R&D Specialist Highly relevant adhesive manufacturer with strong industrial and packaging market alignment.

Top 5 best sample buyers to lead with

  • 3M
  • Henkel
  • H.B. Fuller
  • Sika
  • Nordson

These five give a strong mix of product manufacturers, technical decision-makers, industrial application leaders, and equipment-focused buyers. They are likely to have active interest in adhesive formulation, dispensing systems, bonding performance, and go-to-market opportunities.

5️⃣ Job profiles, industries & event type

This is where targeting becomes important. The best contact list is not just “any attendee.” You want people tied to buying, specifying, evaluating, or recommending industrial bonding solutions.

Best job profiles to target:

  • Procurement Manager
  • Strategic Sourcing Manager
  • Commodity Manager, Chemicals / Materials
  • Product Development Manager
  • R&D Manager
  • Materials Scientist
  • Packaging Engineer
  • Process Engineer
  • Manufacturing Engineer
  • Plant Manager
  • Operations Director
  • Quality Assurance Manager
  • Technical Service Engineer
  • Application Engineer
  • Business Development Manager
  • Sales Director, Industrial Products
  • Innovation Manager
  • Category Manager
  • Supplier Quality Engineer
  • Production Manager

Best industries to use from your industry list:

  • Automotive
  • Apparel & Fashion
  • Construction
  • Consumer Goods
  • Consumer Electronics
  • Electrical/Electronic Manufacturing
  • Industrial Automation
  • Machinery
  • Mechanical or Industrial Engineering
  • Packaging & Containers
  • Plastics
  • Chemicals
  • Medical Devices
  • Aviation & Aerospace
  • Transportation/Trucking/Railroad
  • Building Materials
  • Furniture
  • Oil & Energy
  • Electrical/Electronic Manufacturing
  • Research

Event type fit: This event works best for companies selling industrial adhesive products, bonding equipment, specialty materials, application systems, lab/testing services, and technical manufacturing solutions.

6️⃣ Estimated attendance / expected footfall

For a specialized industry expo like this, the total visitor count can vary widely based on venue, exhibitor quality, conference programming, and co-located events. A practical estimate is:

  • Expected attendance: 3,000–8,000+
  • High-quality buyer concentration: Strong
  • Decision-maker density: High

The event is not designed for mass attendance. Its value comes from concentration: the people who attend are generally relevant to material selection, process improvement, supplier evaluation, and purchasing decisions. That makes it very attractive for attendee-list sales if your client sells into industrial or technical markets.

7️⃣ Key focus areas & buyer engagement

This event is usually centered on practical, commercial, and technical outcomes. Attendees are looking for solutions they can test, compare, approve, and deploy.

Likely focus areas include:

  • Industrial adhesives and sealants
  • Structural bonding and high-strength assembly
  • Automotive, electronics, aerospace, and packaging applications
  • Surface preparation and substrate compatibility
  • Dispensing, application, and automation systems
  • Testing, validation, and performance standards
  • Lightweight materials and composite bonding
  • Sustainable and low-VOC formulations
  • Fast-curing, heat-resistant, and high-durability solutions
  • Quality control, compliance, and reliability

Buyer engagement opportunities:

  • Live product demos
  • Technical comparison meetings
  • Sampling and trial programs
  • Formulation consultation
  • Application engineering conversations
  • Distributor and channel partner meetings
  • R&D collaboration discussions
  • Packaging and process optimization sessions

This means the best outreach angle is not generic event marketing. The strongest approach is to position the database around procurement, R&D, engineering, manufacturing, and technical sales contacts who are likely to evaluate or buy adhesive and bonding-related solutions.

8️⃣ Client product fit note

To give the most accurate buyer recommendation, I should review your client’s website and understand exactly what they sell. The best buyer list changes a lot depending on the product category.

Examples:

  • If your client sells industrial adhesives, sealants, or tapes, the best targets are materials buyers, product developers, manufacturing engineers, and OEM sourcing teams.
  • If your client sells dispensing equipment or automation, target process engineers, plant managers, packaging engineers, and technical service leaders.
  • If your client sells testing, inspection, or lab services, target QA managers, R&D teams, and compliance leaders.
  • If your client sells raw materials or specialty chemicals, target formulation scientists, procurement managers, and business development leaders.
  • If your client sells packaging solutions, target packaging engineers, brand packaging teams, and converters.

Best practice: ask the client website first, then match the buyer list to the product use case so the attendee list is not too broad or too generic.

9️⃣ Industry recommendations for targeting

Based on your industry list, the strongest industry filters for this event are:

  • Chemicals
  • Automotive
  • Construction
  • Packaging & Containers
  • Plastics
  • Electrical/Electronic Manufacturing
  • Machinery
  • Mechanical or Industrial Engineering
  • Industrial Automation
  • Consumer Electronics
  • Medical Devices
  • Research
  • Building Materials
  • Aviation & Aerospace
  • Furniture
  • Textiles

These industries are the most likely to have budget, need, and technical reason to attend an adhesives and bonding event. If your buyer list is built around these sectors, the quality of response should be significantly stronger than a general database pull.

Final recommendation

Overall fit for attendee-list sales: 8.5/10

This is a strong niche B2B event with high relevance for industrial materials, engineering, packaging, product development, and procurement audiences. It is especially valuable if the client offers one of the following:

  • Adhesives and sealants
  • Bonding technologies
  • Dispensing equipment
  • Surface treatment systems
  • Packaging materials
  • Testing and quality solutions
  • Specialty chemicals and performance materials
  • Industrial automation for application processes

The strongest way to sell this attendee list is to frame it as a decision-maker database for industrial bonding and materials innovation, not just a general tradeshow audience. If you share your client’s website, I can narrow this further and identify the best buyers, best titles, and best industries with much higher precision.

Data sheet

Adhesives & Bonding Expo 2026 – Event Attendee & Buyer Profile Analysis
Adhesives & Bonding Expo 2026 – Event Attendee & Buyer Profile Analysis
Event Date: 2026-06-23 to 2026-06-25
Location: Novi, Michigan, United States | Venue: Vibe Credit Union Showplace (Suburban Collection Showplace)
Event Status: Upcoming
Research Date: 2026-06-22
Event Overview
Event Name Adhesives & Bonding Expo 2026
Event Date 2026-06-23 to 2026-06-25
Event Status Upcoming
Venue Vibe Credit Union Showplace (Suburban Collection Showplace)
City Novi
State / Region Michigan
Country United States
Organizer Not publicly confirmed in the provided source material
Official Event Website Not provided in the supplied brief
Event Type B2B industrial expo focused on adhesives, bonding, materials, process engineering, and supplier sourcing
Primary Category Industrial Engineering
Secondary Applicable Categories Packing & Packaging; Manufacturing / Materials Science; Business Services
Audience Reach National, with regional draw from the Midwest and cross-border industrial supply chains
Estimated Attendance / Expected Footfall 3,000–8,000+ estimated, based on the supplied planning description; attendance figure not publicly confirmed by the organizer
Attendance Data Reliability Estimated only; no organizer-verified current-year public attendance figure found in the provided materials
Main Purpose of Event To connect technical buyers, engineers, procurement teams, R&D leaders, and suppliers involved in adhesive and bonding technologies, materials selection, manufacturing processes, and application development
About the Event

Adhesives & Bonding Expo 2026 is a specialized B2B industrial event centered on adhesives, sealants, tapes, bonding systems, surface preparation, materials compatibility, and process improvement. The event is positioned for manufacturers, converters, product developers, quality teams, packaging professionals, and technical buyers who need to evaluate suppliers, compare formulations, and improve production performance.

The expo matters because adhesive and bonding decisions directly affect product reliability, throughput, cost, durability, and compliance. It is especially relevant for procurement and engineering teams seeking alternative suppliers, for R&D teams testing new materials, and for operations leaders focused on manufacturing efficiency, packaging innovation, and supply chain resilience.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Procurement and sourcing teamsManufacturers, converters, OEMs, contract manufacturersSupplier selection, RFQs, cost control, contract negotiationHigh-value buyers for adhesive suppliers, raw materials, and application equipment
R&D and product development teamsIndustrial manufacturers, packaging developers, specialty product companiesSpecification influence, material testing, qualification, innovationCritical for formulation suppliers, testing services, and technical solution providers
Packaging engineers / packaging development managersConsumer goods, food & beverage, industrial packaging, logistics packagingMaterials compatibility, package integrity, line performanceRelevant to adhesive tapes, hot melts, cold seal, and packaging machinery suppliers
Quality assurance / quality control leadersProduction plants, assembly operations, regulated manufacturingValidation, compliance, testing, defect reductionTargets for inspection tools, testing labs, and certified material suppliers
Manufacturing / process engineering teamsOEMs, industrial plants, assembly linesLine performance, process optimization, automation compatibilityImportant for dispensing equipment, automation, and application-system vendors
Operations and plant leadershipPlants, assembly facilities, packaging operations, distribution sitesProduction reliability, maintenance, throughput, cost reductionRelevant for adhesive systems that improve uptime and reduce rework
Supply chain leadersIndustrial sourcing organizations, multinationals, distributorsResilience, dual sourcing, inventory planning, logisticsGood audience for regional suppliers, inventory support, and specialty distribution
Technical sales / applications engineersAdhesive suppliers, equipment vendors, distributorsInfluence, demo, technical consultation, pipeline buildingUseful for partner matching and channel development
Distributors / wholesalers / importersIndustrial distribution networks, specialty chemical resellersChannel buying, portfolio expansion, supplier agreementsStrong fit for manufacturers seeking channel partners
Product managers / category ownersConsumer goods, industrial products, packaging, adhesives-related brandsProduct specs, margin, launch timing, sourcing inputRelevant for solution positioning and product-line expansion
Consultants / industry advisorsMaterials consultants, manufacturing consultants, packaging advisorsSpecification influence, project recommendations, network effectsIndirect influence on purchasing and supplier shortlists
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: NoviLocal industrial base, nearby business travelersMediumConvenient for Michigan and metro Detroit professionals
Host state: MichiganManufacturing, automotive, packaging, materials companiesHighStrong regional industrial demand base
Nearby business hubs: Detroit metro, Ann Arbor, Lansing, Grand RapidsEngineering, automotive, packaging, distribution, R&DHighLikely strong buyer concentration from advanced manufacturing clusters
National reachUnited States manufacturers, suppliers, distributorsHighSpecialized technical events usually attract national sourcing teams
International reachCanada and global materials suppliers / OEMsMediumCross-border relevance may be meaningful for distribution and supply chain sourcing
Trade corridorsMidwest manufacturing and logistics corridorHighStrong concentration of production, logistics, and industrial buyers
3. Audience Reach
Reach Level Assessment Explanation
National Primary classification A technical industrial expo of this type is most likely to attract buyers and suppliers from across the United States.
Regional Secondary reach Michigan and surrounding Midwest markets are likely to be especially well represented due to proximity and manufacturing density.
Global Limited but relevant international reach International supplier and distributor participation is plausible, but not publicly confirmed in the supplied materials.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Ford Motor CompanyOEM / Industrial buyerLarge-scale manufacturing and assembly operations with extensive materials and bonding requirementsford.comProcurement Manager, Materials Engineer, Supplier Quality ManagerStrong Market Fit, Attendance Not Confirmed
General MotorsOEM / Industrial buyerAutomotive manufacturing depends on adhesives, sealants, tapes, and process engineeringgm.comCategory Manager, Manufacturing Engineer, Strategic Sourcing ManagerStrong Market Fit, Attendance Not Confirmed
StellantisOEM / Industrial buyerAutomotive assembly and supplier qualification are highly relevant to bonding technologiesstellantis.comProcurement Director, Body Engineering Lead, Supplier Development ManagerStrong Market Fit, Attendance Not Confirmed
Magna InternationalTier-1 supplier / manufacturerAutomotive systems manufacturing uses bonding, assembly, and materials testingmagna.comProcurement Manager, Process Engineer, Program ManagerStrong Market Fit, Attendance Not Confirmed
Lear CorporationTier-1 supplier / manufacturerInterior systems and component assembly require adhesives and bonding materialslear.comSourcing Manager, Product Engineer, Quality ManagerStrong Market Fit, Attendance Not Confirmed
AptivTier-1 supplier / technology manufacturerComplex assemblies and electronics-adjacent manufacturing often require advanced bonding solutionsaptiv.comProcurement Lead, Manufacturing Engineer, Supplier Quality EngineerStrong Market Fit, Attendance Not Confirmed
BorgWarnerIndustrial / automotive manufacturerPowertrain and thermal products require thermal management, sealing, and adhesive applicationsborgwarner.comStrategic Sourcing, Product Development, Manufacturing EngineeringStrong Market Fit, Attendance Not Confirmed
3MMaterials / industrial solutions buyerMajor materials and industrial technology company with strong bonding, tape, and adhesive relevance3m.comProduct Manager, R&D Scientist, Business Development DirectorStrong Market Fit, Attendance Not Confirmed
DowMaterials / chemicals buyerChemical and materials expertise directly relates to adhesives, sealants, and formulation partnershipsdow.comR&D Director, Technology Manager, Strategic ProcurementStrong Market Fit, Attendance Not Confirmed
HenkelAdhesives / industrial solutions buyerCore category participant with direct relevance to adhesives technology and market developmenthenkel.comSales Director, Product Marketing, Applications EngineerStrong Market Fit, Attendance Not Confirmed
PPGIndustrial materials buyerCoatings and materials ecosystems often overlap with bonding, surface prep, and performance testingppg.comProcurement Director, R&D Manager, Technical Sales DirectorStrong Market Fit, Attendance Not Confirmed
Berry GlobalPackaging / manufacturing buyerPackaging systems and converting operations commonly purchase adhesive-related products and equipmentberryglobal.comPackaging Engineer, Sourcing Manager, Plant Operations LeaderStrong Market Fit, Attendance Not Confirmed
MondiPackaging / materials buyerPackaging production and converting use adhesives, tapes, and bonding systemsmondigroup.comCategory Manager, Packaging Development, Procurement LeadStrong Market Fit, Attendance Not Confirmed
AmcorPackaging / manufacturing buyerGlobal packaging operations depend on adhesive technologies for converting and sealingamcor.comPackaging Engineer, Sourcing Director, Quality ManagerStrong Market Fit, Attendance Not Confirmed
JabilContract manufacturer / electronics assemblerAssembly and electronics manufacturing frequently use bonding, adhesives, and process controljabil.comOperations Director, Procurement Manager, Manufacturing EngineerStrong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1Chief Procurement Officer / VP ProcurementProcurementExecutiveOwns supplier strategy, spend, and sourcing relationships
2Director of Procurement / Strategic Sourcing ManagerSourcingDirector / ManagerEvaluates suppliers and negotiates contracts for adhesive and bonding inputs
3R&D Director / Materials ScientistR&D / Product DevelopmentDirector / Senior ICTests formulations, validates performance, and sets technical requirements
4Packaging Engineering ManagerPackaging EngineeringManagerInfluences adhesives used in package sealing, assembly, and conversion
5Manufacturing / Process EngineerManufacturingEngineer / ManagerOwns line performance, process compatibility, and application optimization
6Quality Manager / Supplier Quality EngineerQualityManager / EngineerChecks compliance, validation, and defect prevention
7Operations Director / Plant ManagerOperationsDirector / ExecutiveResponsible for throughput, reliability, and cost-effective production
8Supply Chain Director / Logistics ManagerSupply ChainDirector / ManagerManages sourcing resilience, inventory, and inbound material flow
9Technical Sales Director / Applications EngineerCommercial / Technical SalesDirector / Senior ICCommercializes solutions and supports product fit with customers
10Product Manager / Category ManagerProduct / CategoryManagerShapes product specifications, sourcing requirements, and launch decisions
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1AutomotiveHigh concentration of bonding, sealing, and assembly needsOEMs and Tier-1/2 supplier sourcing
2Mechanical or Industrial EngineeringCore technical audience for process and application solutionsEngineering decision makers and process optimization
3ConstructionBuilding products use sealants, adhesives, and bonding systemsMaterial sourcing and product specification
4Packaging & ContainersPackaging converting and sealing drive adhesive demandPackaging engineers and procurement teams
5ChemicalsAdhesives and bonding materials are chemical product categoriesFormulation, raw materials, distribution partnerships
6Consumer GoodsConsumer products often require packaging and assembly adhesivesBrand and product sourcing leaders
7Food & BeveragesPackaging integrity and food-safe applications are relevantPackaging procurement and QA
8RetailRetail supply chains rely on packaging, labels, and assembly materialsPrivate label and sourcing teams
9Logistics & Supply ChainRelevant for distribution, inventory, and sourcing resilienceIndustrial buyers and channel partners
10Business Supplies & EquipmentEquipment and consumables supporting bonding operationsEquipment vendors and distributors
11Industrial AutomationDispensing, robotics, and application automation are adjacent needsAutomation vendors and integration partners
12WholesaleDistributors and wholesalers often attend to expand product linesChannel development and reseller recruitment
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall3,000–8,000+EstimatedProvided planning descriptionUseful planning range only; not organizer-confirmed
Exhibitor countNot publicly confirmedUnverifiedNo current official exhibitor directory suppliedRequires organizer verification
Buyer countNot publicly confirmedUnverifiedNo official buyer list suppliedLikely concentrated technical buyer mix
Speaker countNot publicly confirmedUnverifiedNo current agenda suppliedCould materially affect footfall if co-located sessions are substantial
Sponsor countNot publicly confirmedUnverifiedNo sponsor list suppliedSponsor density usually correlates with higher buyer reach
Historical attendanceNot publicly confirmedUnavailableNo verified prior-year organizer attendance figure suppliedAttendance figure not publicly confirmed by the organizer
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
ProcurementLower cost, dual sourcing, supplier risk reductionRFQ meetings, supplier introductions, spend reviewAdhesives, bonding systems, contract manufacturing
TechnologyBetter application performance and integrationLive demos, technical consultations, specification reviewsDispensing equipment, application systems, adhesives
R&D / InnovationNew materials, faster curing, better performanceProduct development discussions, testing partnershipsFormulations, lab services, specialty chemicals
PackagingReliable sealing, converting, and package integrityPackaging line audits and supplier comparisonHot melts, tapes, labels, sealants
AutomationThroughput, precision, and labor efficiencyRobotics and dispensing system demosAutomation cells, applicators, integrated controls
Quality / ComplianceTesting, validation, and defect preventionStandards discussions, certifications, lab comparisonsQA services, test equipment, compliant materials
SustainabilityReduced VOCs, recyclable packaging, lower wasteESG-aligned product conversationsEco-friendly adhesives, sustainable materials, process efficiency
Supply Chain ResilienceBackup suppliers, inventory planning, lead-time reductionDistributor meetings, regional sourcing discussionsLocal warehousing, multi-source product lines
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevanceVery HighThe event is tightly aligned with technical buying, sourcing, and product development.
Decision-maker availabilityHighLikely to include procurement, engineering, and operations leaders with purchase influence.
Data collection potentialMedium to HighStrong if exhibitor/speaker directories are published; current-year attendee data not confirmed.
Apollo targeting potentialVery HighClear industry, title, and keyword filters are available for precise outreach.
Geographic targeting potentialHighStrong Midwest manufacturing focus with national sourcing reach.
Best outreach approachTechnical + procurement-ledLead with performance, cost, validation, and supply chain benefits.
Overall lead qualityHighA strong B2B event for attendee list building and targeted sales outreach.
Best use caseLead generation and account-based prospectingBest suited for industrial suppliers, adhesive vendors, automation providers, and materials companies.
Limitations / risksNo verified current-year attendee list suppliedProspecting should rely on organizer updates, exhibitor lists, and verified company participation data where available.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industriesAutomotive; Mechanical or Industrial Engineering; Construction; Packaging & Containers; Chemicals; Consumer Goods; Food & Beverages; Logistics & Supply Chain; Industrial Automation; WholesaleCapture the highest-likelihood buying organizations and technical stakeholders
DepartmentsProcurement; Sourcing; Engineering; R&D; Operations; Quality; Supply Chain; Product ManagementTarget the decision-making and specification-owning functions
SeniorityDirector; VP; Head; Manager; Senior Manager; C-Level where relevantPrioritize decision-makers and shortlist owners
Job titlesChief Procurement Officer, VP Procurement, Director of Procurement, Strategic Sourcing Manager, Packaging Engineer, Manufacturing Engineer, Quality Manager, R&D Director, Product Manager, Supply Chain Director, Operations DirectorPrecision targeting for outreach and list building
GeographyUnited States; Midwest; Michigan; Ohio; Indiana; Illinois; Wisconsin; Ontario, CanadaMatch the venue draw and industrial supply corridor
Employee size50–200; 201–500; 501–1,000; 1,001–5,000; 5,000+Capture both specialized mid-market buyers and enterprise accounts
Keywordsadhesive, bonding, sealant, tape, packaging, dispensing, materials testing, surface prep, hot melt, lamination, converter, assembly, process engineeringRefine results to event-specific technical and commercial buyers
TechnologiesERP, procurement platforms, manufacturing execution, lab/testing software, industrial automation toolsUseful where tech stack signals buying sophistication
Revenue range$10M–$50M; $50M–$250M; $250M+Prioritize organizations with active sourcing and engineering budgets
Company typeManufacturer; OEM; Converter; Distributor; Contract manufacturer; Packaging company; Industrial supplierAligns with the event’s buyer-and-supplier ecosystem
Suggested Apollo Search Logic: (adhesive OR bonding OR sealant OR packaging OR dispensing OR materials testing) AND (procurement OR sourcing OR R&D OR engineering OR quality OR operations OR supply chain) AND (Director OR VP OR Manager OR Head) AND (Automotive OR Manufacturing OR Packaging OR Chemicals OR Industrial Automation).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
Suburban Collection Showplace Venue website Venue identity and location context for Novi, Michigan High
User-provided event brief Provided event information Dates, venue, city, state, country, event description, and estimated attendance planning range Medium; not independently organizer-verified
Adhesives & Bonding Expo official website Official event source Not publicly provided in the supplied materials; therefore not used for verification claims Not verified in this report
Organizer exhibitor / agenda / attendee directory Official event documentation Would verify current-year participants, speakers, sponsors, and attendance data if published Not available in the supplied materials
User-provided planning description Reference description Audience profile and estimated attendance planning range Medium
Note: This report is suitable for B2B attendee list building, exhibitor targeting, buyer profiling, and sales outreach planning. Current-year participant confirmation should be validated against the official event website or organizer materials when available.

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