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About this event

ad:tech Tokyo 2026

Dates: October 21–23, 2026

Venue: Tokyo Midtown & The Ritz-Carlton, Tokyo, Japan

Type: International Marketing Conference & Exhibition

About the Event

ad:tech Tokyo is Japan’s premier gathering for marketing, advertising, and technology professionals. As Asia’s largest marketing conference, it brings together over 16,200 attendees, 248 speakers, and 100+ sponsors/exhibitors to explore cutting-edge strategies, emerging technologies, and partnerships driving the industry forward. The event focuses on translating AI, data, and digital innovations into measurable business outcomes across customer experience, brand management, and commerce.

Who Attends

  • Marketing directors, CMOs, and brand executives
  • Technology leaders and digital transformation officers
  • Agency professionals (creative, media, and PR)
  • AdTech/MarTech vendors and solution providers
  • Investors and startup founders in the marketing tech space
  • Academics and researchers in digital marketing
  • International delegates from Fortune 500 companies and startups alike

Location & Geographic Reach

Venue: Tokyo Midtown & The Ritz-Carlton, Tokyo, Japan
Primary Audience: Japan-centric with global participation.
International Reach: Attendees and sponsors from North America, Europe, and Asia-Pacific regions. Key global brands and regional marketers converge to share insights and forge partnerships.

Sample Buyer Companies (Based on 2025 Data)

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 DENTSU INC. dentsu.com Diamond Sponsor / CMO / Digital Transformation Director 3-year consecutive Diamond Sponsor; leader in integrated marketing services
2 Facebook (Meta) meta.com Head of Ad Solutions / APAC Marketing Director Global platform provider with deep ad-tech integration
3 Google Japan google.co.jp Director, Agency Partnerships / MarTech Solutions Lead Key player in digital advertising infrastructure and analytics
4 Publicis Groupe publicisgroupe.com CEO, Japan / Chief Technology Officer Global agency network investing in AI-driven marketing solutions
5 Line Corporation line.me VP, Advertising Business / Platform Integration Manager Domestic leader in messaging-based advertising and mobile engagement
6 Samsung Japan samsung.com/jp Director, Digital Marketing / Ad Operations Manager Major brand leveraging programmatic advertising and IoT integrations
7 IBM Japan ibm.com/jp-en General Manager, AI & Analytics / Marketing Cloud Director Provides enterprise-level data management and AI solutions for marketers
8 Adobe Japan adobe.com/jp Director, Marketing Cloud / Customer Experience Manager Leader in digital experience platforms and cross-channel campaign management
9 NTT DOCOMO docomo.ne.jp Chief Marketing Officer / Mobile Ad Solutions Lead Telecom giant driving mobile-first advertising innovations
10 Cisco Japan cisco.com/c/jp Director, Digital Transformation / Network Security Manager Focus on secure infrastructure for data-driven marketing operations

Job Profiles & Industries to Target

  • Job Titles: CMO, VP Digital Marketing, Director of Ad Operations, MarTech Implementation Manager, Data Analytics Manager, Brand Strategy Director, Agency Account Director, Product Marketing Manager
  • Industries (Apollo-based): Marketing & Advertising, Information Technology & Services, Computer Software, Internet, Telecommunications, Consumer Goods, Financial Services, Retail, Automotive, and Education Management

Estimated Attendance

Total Expected: 16,200+ (including live attendees and digital archive viewers)
Breakdown: 248 speakers, 100+ sponsors/exhibitors, 33+ partners. The audience comprises marketers, technologists, investors, and academics. Buyer density is highest among corporate marketing teams, agency leaders, and AdTech solution providers.

Key Focus Areas & Buyer Engagement

  • AI-driven marketing automation and personalization
  • Data privacy, compliance, and first-party data strategies
  • Programmatic advertising and real-time bidding platforms
  • Cross-channel campaign management and attribution modeling
  • Emerging tech: AR/VR in advertising, blockchain for ad fraud prevention
  • Customer experience (CX) optimization through digital tools

Client Product Fit Analysis

To refine buyer targeting, please share your client’s website. Based on ad:tech Tokyo’s focus areas:

  • If your client sells MarTech platforms: Target CMOs, Ad Operations Directors, and Digital Transformation Leads at companies like DENTSU, Publicis, or Adobe Japan.
  • If your client offers data analytics/AI tools: Focus on Data Science Managers, Marketing Analysts, and IT decision-makers at firms such as IBM Japan or Samsung Japan.
  • If your client is in ad-serving/ad-tech infrastructure: Engage with VP of Engineering, Platform Integration Managers, and Digital Advertising Leads at companies like Google Japan or Line Corporation.

Recommended Industries (Apollo-Based)

  • Marketing & Advertising
  • Computer Software
  • Information Technology & Services
  • Internet
  • Telecommunications
  • Consumer Goods
  • Financial Services
  • Retail
  • Automotive

Quality Rating for B2B Buyer List

8.5/10 – High-value event with strong corporate and agency representation. Ideal for B2B companies offering MarTech, data solutions, or digital transformation services. Buyer density is concentrated among decision-makers in marketing operations and technology procurement.

Data sheet

ad:tech Tokyo – Event Attendee & Buyer Profile Analysis
Event date: 21–23 October 2026
Location: Tokyo Midtown & The Ritz-Carlton, Tokyo, Japan
Event status: Upcoming
Research date: 30 June 2026
Event Overview
Event Name ad:tech tokyo 2026
Event Date 21st–23rd October 2026
Event Status Upcoming
Venue Tokyo Midtown & The Ritz-Carlton
City Tokyo
State / Region Tokyo Metropolis
Country Japan
Organizer Not explicitly stated on the provided 2026 homepage text. Historical official-site news references Comexposium Japan leadership, but current-year organizer naming should be independently reconfirmed.
Official Event Website adtech-tokyo.com/en/
Event Type International marketing conference and exhibition
Primary Category Business Services
Secondary Applicable Categories IT & Technology; Entertainment & Media
Audience Reach Japan-centric with international participation; strong Asia-Pacific relevance and global brand/technology interest.
Estimated Attendance / Expected Footfall Current 2026 attendance figure not publicly confirmed by the organizer in the provided source text. Prior-year official homepage/news cites 16,200 participants including archive viewership for 2025.
Attendance Data Reliability Historical / prior-year evidence for 2025 is confirmed by the official website; 2026 attendance remains unconfirmed.
Main Purpose of Event To connect marketers, brand leaders, agencies, advertising technology providers, data and AI solution companies, and digital business stakeholders around practical execution, customer experience, brand growth, commerce, and measurable marketing outcomes.
About the Event

ad:tech tokyo is a long-running international marketing forum in Japan focused on how marketers and technology leaders turn AI, data, customer experience, brand strategy, and commerce initiatives into business results. Based on the official event website, the 2026 edition will take place from 21 to 23 October 2026 at Tokyo Midtown & The Ritz-Carlton in Tokyo.

The event matters because it sits at the intersection of brand, media, digital transformation, and commercial execution. Its value for exhibitors and outbound sales teams is the concentration of senior marketing decision-makers, agency leaders, martech/adtech buyers, partnership teams, and innovation stakeholders who are actively evaluating tools, platforms, services, measurement approaches, and cross-industry collaboration opportunities.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Brand marketing leaders Consumer brands, enterprise advertisers, retail and commerce operators Approve campaign budgets, martech stacks, analytics tools, CRM, media measurement, and CX programs High-value buyers for platforms, research, media, creative technology, customer data, and AI-enabled marketing services
CMOs and senior marketing executives Large enterprises, digitally transforming corporations, regional brand headquarters Strategic budget owners and executive sponsors for transformation initiatives Critical for enterprise deals, pilot approvals, and multi-market partnerships
Digital transformation and data leaders Enterprise digital teams, analytics groups, customer intelligence functions Influence technology selection, integration priorities, and data governance Strong targets for CDP, analytics, attribution, AI, cloud, and data activation offerings
Agency leaders and media buyers Creative agencies, media agencies, integrated marketing firms, communications groups Recommend and procure tools/services for client campaigns and partner ecosystems Useful channel partners and high-volume referral buyers
AdTech / MarTech procurement-side teams Advertising platforms, publishers, brand-side ops teams, campaign activation groups Evaluate software, integrations, optimization tools, and vendor partnerships Direct relevance for SaaS vendors and performance-based solutions
Commerce and CX decision-makers Retailers, e-commerce brands, hospitality groups, service businesses Drive personalization, retention, digital experience, and conversion initiatives Good fit for customer journey, loyalty, UX, and conversion optimization suppliers
Partnerships and business development teams Platforms, agencies, data providers, publishers, solution vendors Source alliances, reseller relationships, co-marketing and distribution opportunities Strong for channel deals and ecosystem expansion
Startup founders and investors Marketing tech startups, venture groups, innovation teams Seek partnerships, pilots, acquisitions, and market intelligence Relevant for early-stage vendor outreach and strategic partnership development
Industry media and research stakeholders Trade media, trend researchers, marketing publications Influence visibility, category awareness, and thought leadership distribution Supports PR, demand creation, and category positioning rather than direct procurement
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Tokyo Very high local attendance from brand HQs, agencies, media groups, and technology firms Very High Tokyo is Japan’s core hub for advertising, enterprise marketing, media, and digital transformation decisions.
Tokyo Metropolis / Kanto region Strong regional draw from Yokohama, Chiba, Saitama, and surrounding business districts High Convenient travel access supports same-day and multi-day participation.
Major Japanese business hubs Likely attendance from Osaka, Nagoya, Fukuoka, Kyoto, and Sapporo corporate teams High National brand, retail, telecom, automotive, and consumer goods companies often centralize marketing leadership in Tokyo but may send cross-regional teams.
Asia-Pacific Likely international participation from APAC marketing and technology stakeholders Medium to High Official site positions the event as a global forum and provides overseas visitor information.
North America and Europe Selective participation from global platforms, agencies, standards bodies, and speaker organizations Medium More likely among multinational sponsors, keynote organizations, and strategic partners than broad attendee volume.
3. Audience Reach
Reach Level Assessment Explanation
Global Primary classification The official website describes ad:tech tokyo as a global forum and includes an overseas visitor pathway, while the event brand and speaker program indicate international relevance.
National Secondary practical reach Commercially, the strongest concentration is still likely Japan-based marketers, agencies, and enterprise digital teams.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
DENTSU INC. Agency / marketing services buyer and partner organization Officially named as the ad:tech tokyo 2026 Diamond Sponsor; highly relevant for martech, media, data, AI, activation, and partnership solutions. dentsu.co.jp Head of Media, Digital Strategy Director, Partnership Director, Marketing Technology Director Confirmed Sponsor / Exhibitor
McDonald’s Holdings Japan Brand-side enterprise advertiser Explicitly named in official 2024 keynote news; relevant as a major consumer marketing buyer. mcd-holdings.co.jp CMO, Brand Director, CRM Director, Digital Marketing Director Prior-Year Participation Evidence
Fighters Sports & Entertainment Sports/entertainment marketing organization Officially named in 2024 keynote news; relevant for fan engagement, digital commerce, and experience-driven marketing solutions. fighters.co.jp Marketing Director, Fan Engagement Director, Data Marketing Lead, Partnerships Director Prior-Year Participation Evidence
Nikkei Crosstrend Industry media / marketing intelligence organization Official 2023 news cites a special session involving its award winners and judges; valuable for thought leadership and market intelligence outreach. xtrend.nikkei.com Editor-in-Chief, Partnerships Lead, Event Marketing Director, Research Lead Prior-Year Participation Evidence
IAB Tech Lab Industry standards and adtech organization Official 2019 news named Dennis Buchheim of IAB Tech Lab as keynote speaker; relevant for adtech, standards, and measurement solution categories. iabtechlab.com Standards Director, Product Lead, Partnerships Director, Program Director Prior-Year Participation Evidence
Yahoo Japan Media platform / advertising buyer-partner Official 2019 news referenced a keynote discussion with Daisuke Inoue of Yahoo; relevant for media, data, and digital advertising partnerships. about.yahoo.co.jp Advertising Product Director, Data Strategy Lead, Media Partnerships Director Prior-Year Participation Evidence
Wet Cement Marketing strategy / consultancy-side organization Official 2020 news announced a Japan-related initiative by Wet Cement; relevant for strategic consulting and workplace transformation themes around marketing organizations. wetcement.com Managing Director, Strategy Director, Partnerships Lead Prior-Year Participation Evidence
Comexposium Japan Events and business platform organization Historical official-site news references its leadership in connection with ad:tech tokyo; relevant for event partnership and B2B ecosystem conversations. comexposium-japan.jp Partnership Director, Sponsorship Director, Business Development Director Prior-Year Participation Evidence
Prior-year participation evidence. Not a confirmed attendee list for the current edition. The provided official source excerpt does not include a full current-year buyer, sponsor, or exhibitor company list beyond DENTSU INC.
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1Chief Marketing OfficerMarketingC-LevelOwns strategic budget, stack direction, brand investment, and transformation priorities.
2VP / Head of MarketingMarketingVPExecutes enterprise-wide marketing roadmaps and vendor selection.
3Director of Digital MarketingDigital / MarketingDirectorEvaluates performance, channels, activation tools, and optimization services.
4Marketing Technology DirectorMarketing Operations / TechnologyDirectorDirect buyer/influencer for martech, integrations, attribution, and workflow tools.
5Head of CRM / Customer ExperienceCX / RetentionHead / DirectorRelevant for personalization, loyalty, lifecycle marketing, and customer journey tools.
6Data / Analytics DirectorData / InsightsDirectorImportant for measurement, customer intelligence, and AI activation decisions.
7Media Director / Buying DirectorMediaDirectorKey role for campaign investment, publisher relations, and ad operations tools.
8Business Development DirectorBusiness DevelopmentDirectorUseful for partnerships, integrations, reseller deals, and strategic alliances.
9Partnerships DirectorPartnershipsDirectorStrong fit for ecosystem development and channel expansion.
10Product Marketing DirectorProduct MarketingDirectorDrives go-to-market, messaging, launch campaigns, and commercial enablement.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1Marketing & AdvertisingCore event audience includes agencies, adtech, media, and campaign partners.Agency partnerships, media tools, activation, attribution, measurement.
2Information Technology & ServicesTech-enabled marketing execution, data infrastructure, and digital transformation are central themes.Marketing cloud, integration, customer data, analytics.
3InternetRelevant for digital publishers, platforms, commerce businesses, and online service brands.Audience growth, media monetization, ad operations, user acquisition.
4Computer SoftwareMartech, analytics, AI, CRM, and customer engagement software are direct fit categories.Software demos, pilot projects, SaaS renewals, stack consolidation.
5Media ProductionContent, creative operations, production workflows, and omnichannel storytelling are relevant.Creative tech, content supply chain, branded content partnerships.
6Broadcast MediaMedia owners and broadcasters engage on audience, ad products, and digital monetization.Cross-media measurement, ad sales enablement, audience analytics.
7RetailCommerce and customer experience themes strongly apply to retailers and e-commerce operators.Personalization, loyalty, conversion, omnichannel campaigns.
8Consumer GoodsBrand marketers in FMCG and packaged goods are natural participants and buyers.Brand growth, shopper marketing, insights, campaign performance.
9TelecommunicationsLarge telcos often invest heavily in digital marketing, data, customer retention, and CX.Customer lifecycle, segmentation, digital channel optimization.
10HospitalityTravel and hospitality brands use advanced marketing, experience, and loyalty systems.Guest personalization, booking conversion, CRM.
11EntertainmentRelevant for fan engagement, audience monetization, content, and digital community growth.Audience analytics, engagement platforms, campaign activation.
12Market ResearchInsight generation and effectiveness measurement are central to modern marketing execution.Brand tracking, audience studies, attribution, competitive intelligence.
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Attendance figure not publicly confirmed by the organizer for 2026 Unconfirmed current-year No 2026 attendee total stated in provided homepage excerpt Use prior-year official figure for planning only.
Historical attendance 16,200 participants including archive viewership Confirmed historical / prior-year evidence Official 2025 news and homepage metrics Most reliable published benchmark for current planning.
Exhibitor / sponsor count 100 Sponsors & Exhibitors Confirmed historical / prior-year evidence Official homepage metric Treated as prior-year evidence for 2026 unless separately reconfirmed.
Speaker count 248 speakers Confirmed historical / prior-year evidence Official homepage metric The 2026 site also notes a first lineup of official speakers but not a final total yet.
Confirmed 2026 official speakers announced 35 official speakers in first lineup Confirmed current-year partial data Official news item dated 2026.06.24 This is an early program release, not the final speaker total.
Sponsor count No final 2026 sponsor total publicly confirmed in provided text Unconfirmed current-year Official site confirms DENTSU INC. as Diamond Sponsor At least one major current-year sponsor is confirmed.
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
AI in marketing Move from experimentation to measurable execution Demo-led conversations, pilot offers, ROI case studies AI assistants, content automation, predictive analytics, optimization tools
Data activation Unify data for audience, insight, and campaign performance Assessment workshops, integration audits, data maturity discussions CDP, analytics, dashboards, attribution, consent and governance solutions
Customer experience Improve engagement consistency across channels Journey mapping sessions, personalization consultations CRM, loyalty, experience orchestration, feedback and journey tools
Brand management Align strategy and execution with growth outcomes Executive roundtables, research-led outreach, benchmarking conversations Research, brand tracking, creative platforms, strategic advisory
Commerce Translate marketing into conversion and revenue Retail/e-commerce use case targeting, conversion ROI messaging E-commerce tools, conversion optimization, shopper analytics
Partnerships and ecosystem building Find solution, media, data, and distribution partners Co-sell meetings, platform integrations, channel discussions Partnership programs, APIs, reseller models, joint go-to-market offers
Digital transformation Operationalize marketing more efficiently Transformation roadmaps, maturity assessments, executive briefings Workflow automation, collaboration platforms, consulting services
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevanceHighStrong fit for martech, adtech, data, AI, CX, research, media, and strategic services.
Decision-maker availabilityHighOfficial positioning and speaker cadence indicate senior marketers and transformation leaders are central attendees.
Data collection potentialMediumUseful for account mapping and event-driven outreach, but the provided excerpt does not include a full 2026 attendee directory.
Apollo targeting potentialVery HighThe event maps cleanly to marketing, digital, data, media, CX, and partnerships job functions.
Geographic targeting potentialHighTokyo-based targeting is especially strong, with broader Japan and APAC extension options.
Best outreach approachHighUse speaker/sponsor relevance, AI-to-results messaging, and event-adjacent meeting requests.
Overall lead qualityHighExcellent event for B2B outreach into marketing and digital decision-makers, especially in Japan.
Best use caseHighAccount-based prospecting, sponsor targeting, speaker-organization targeting, and event meeting generation.
Limitations / risksMediumCurrent-year attendee and exhibitor lists are not fully visible in the provided source; list-building should rely on confirmed public evidence plus Apollo prospecting logic.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Marketing & Advertising; Information Technology & Services; Internet; Computer Software; Media Production; Broadcast Media; Retail; Consumer Goods; Telecommunications; Hospitality; Entertainment; Market Research Align targeting to the event’s strongest attendee verticals.
Departments Marketing, Digital, Media, Customer Experience, Data & Analytics, Partnerships, Business Development, Product Marketing, Marketing Operations Captures both direct budget owners and strategic influencers.
Seniority C-Level, VP, Head, Director, Senior Manager Prioritizes decision-makers and shortlist influencers.
Job titles CMO, Chief Digital Officer, VP Marketing, Head of Marketing, Director of Digital Marketing, Marketing Technology Director, CRM Director, CX Director, Data Analytics Director, Media Director, Product Marketing Director, Partnerships Director, Business Development Director Best-fit titles for event-aligned solutions and partnerships.
Geography Japan first; prioritize Tokyo, Kanagawa, Osaka, Aichi, Fukuoka; secondary APAC expansion Matches likely attendance footprint and sales efficiency.
Employee size 201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,001+ Best range for enterprise and upper-midmarket marketing budgets.
Keywords adtech, martech, media buying, customer experience, digital transformation, data activation, CRM, personalization, loyalty, analytics, marketing AI, commerce, audience measurement Helps isolate event-relevant buyer intent.
Technologies Where available: CDP, CRM, analytics, marketing automation, tag management, experimentation, cloud data stack Useful for solution-specific account prioritization.
Revenue range Prefer midmarket to enterprise; exact range depends on client ACV Improves qualification for budget-fit outreach.
Company type Public companies, enterprise subsidiaries, major agencies, digital-native growth companies Targets organizations most likely to attend and sponsor.
Suggested Apollo Search Logic: (“marketing” OR “digital marketing” OR “martech” OR “adtech” OR “customer experience” OR “CRM” OR “media” OR “analytics” OR “commerce”) AND (Japan OR Tokyo) AND seniority in (C-Level, VP, Head, Director) with title keywords such as “CMO,” “Head of Marketing,” “Marketing Technology,” “Digital Marketing,” “CRM,” “CX,” “Media,” “Partnerships,” or “Data Analytics.”
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
ad:tech tokyo Official Website (English) Official event website Confirmed 2026 dates, venue naming, event positioning, 2025 sponsor/exhibitor links, 2025 headline metrics, 2026 news items including Diamond Sponsor and speaker lineup Very High
ad:tech tokyo Official Website (Japanese) Official event website Confirmed Japanese-language dates, venue naming, and 2025/2026 news statements including 16,200 participants including archive viewership Very High
Official News Archive within Homepage Excerpt Official news listings Verified DENTSU INC. as 2026 Diamond Sponsor; 35 official speakers in first 2026 lineup; prior-year named organizations including McDonald’s Holdings Japan, Fighters Sports & Entertainment, IAB Tech Lab, Yahoo, Wet Cement, and Nikkei Crosstrend High
This event is suitable for B2B attendee list building and account-based outreach when used with public sponsor/speaker evidence and Apollo.io enrichment. However, a complete current-year attendee list is not publicly confirmed in the provided source text, so prospecting should distinguish clearly between confirmed organizations, prior-year participation evidence, and broader market-fit accounts.

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