ABF Franchising Expo
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About this event
ABF Franchising Expo
Event type: Franchising, business expansion, retail concepts, licensing, SME growth, investor acquisition, multi-unit development
Audience profile: Franchise buyers, prospective owners, master franchise candidates, investors, entrepreneurs, consultants, retail operators, brand founders, and expansion teams
Audience reach: Primarily national with strong regional buyer concentration, but the event also attracts international franchising interest depending on participating brands and expansion markets
Overview
ABF Franchising Expo is one of the most important franchise business events for companies looking to expand through franchise sales, unit growth, territory development, master franchising, and channel partnerships. This event is especially valuable for lead generation because the visitor base is highly commercial-intent driven. Most attendees are not casual visitors; they come with a clear purpose to evaluate business opportunities, compare franchise systems, understand investment levels, and meet brands face-to-face.
For attendee-list sales, this event is attractive because the best prospects are usually business decision-makers, investors, entrepreneurs, and operators who are actively exploring ownership or expansion opportunities. It is also useful for vendors serving the franchise ecosystem, including consultants, legal services, financing, technology providers, marketing agencies, retail suppliers, and business services companies.
1️⃣ Who attends: buyers / attendees
The attendee mix at ABF Franchising Expo is centered on people with buying intent, capital, or expansion responsibility. The show is not just a networking event; it is a marketplace for franchise acquisition and business growth.
- Prospective franchise buyers looking for a first business or career change
- Multi-unit investors interested in scaling with established brands
- Master franchise candidates seeking regional or national rights
- Area developers evaluating expansion territories
- SME owners exploring franchise conversion or brand partnerships
- Entrepreneurs comparing franchise models, investment levels, and payback potential
- Franchise consultants and business brokers advising candidates
- Investors and family offices focused on recurring-revenue or scalable businesses
- Legal, accounting, and finance advisors supporting franchise transactions
- Vendor companies serving the franchise industry with operations, marketing, and technology solutions
For buyer-list purposes, the strongest records usually come from the franchise acquisition layer: individuals and companies showing interest in food service, retail, education, fitness, home services, health and wellness, logistics, cleaning, beauty, automotive, and business services.
2️⃣ Where the show is happening + attendee geographic origin
Location: ABF Franchising Expo is typically held in São Paulo, Brazil, at a major exhibition venue used for large-scale business fairs and consumer-commercial events.
Geographic origin of attendees: The core audience is primarily Brazilian, with strong participation from São Paulo and other major commercial centers such as Rio de Janeiro, Minas Gerais, Paraná, Santa Catarina, Rio Grande do Sul, and other economically active states. Depending on the year and exhibitor mix, there may also be international franchising interest from Latin America, the U.S., Europe, and Asia.
Best geographic targeting:
- São Paulo metro area for immediate franchise buyer concentration
- National Brazilian audience for multi-state franchise expansion
- Latin American expansion teams if brands are cross-border
- International brands seeking Brazilian market entry
3️⃣ Audience reach
Reach type: National with strong business-to-business and business-to-consumer crossover
The event is best classified as a national franchise marketplace. While it has international visibility, the practical value comes from the domestic Brazilian audience: entrepreneurs, investors, and brands seeking local expansion. That makes it highly relevant for lead generation, especially when the client wants franchise prospects, B2B service buyers, or investors with capital.
4️⃣ Sample buyer company names + websites
Below is a sample buyer-style target table with 18 accounts. These are the kinds of companies and buyer profiles that are typically valuable for attendee-list sales, exhibitor outreach, sponsorship selling, or franchise ecosystem marketing.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | McDonald's | mcdonalds.com | Franchise Development Manager | Large franchise operator with constant expansion, brand awareness, and franchise growth focus. |
| 2 | Subway | subway.com | Director of Franchise Sales | Highly franchise-driven brand; strong fit for lead generation around prospective owners and multi-unit operators. |
| 3 | Burger King | burgerking.com | Franchise Acquisition Manager | Fast-food brand with expansion and investment appeal across multiple territories. |
| 4 | Domino's | dominos.com | Franchise Growth Manager | Strong franchise model with recurring operational demand and territory development opportunities. |
| 5 | KFC | kfc.com | Regional Franchise Development Lead | Well-known consumer brand with consistent franchise expansion interest. |
| 6 | 7-Eleven | 7-eleven.com | Franchise Business Development Manager | Convenience retail franchise with strong investor and multi-unit ownership potential. |
| 7 | Häagen-Dazs | haagendazs.com | Retail Franchise Manager | Premium retail concept that attracts entrepreneurs and mall/location-based operators. |
| 8 | Mr. Clean | mrclean.com | Channel Partnership Manager | Useful for home services, cleaning, and service-business expansion audiences. |
| 9 | Cacau Show | cacau.com.br | Franchise Expansion Director | Strong Brazilian brand with extensive domestic franchise relevance and local market fit. |
| 10 | O Boticário | boticario.com.br | Expansion and Franchising Manager | Beauty and retail franchise model with broad consumer reach and strong Brazil relevance. |
| 11 | Jani-King | janiking.com | Franchise Recruitment Manager | Service-based franchise that attracts operators, investors, and business buyers. |
| 12 | The Coffee | thecoffee.jp | International Expansion Manager | High-growth F&B concept suitable for multi-unit and cross-border franchise interest. |
| 13 | Bodytech | bodytech.com.br | Franchise Sales Manager | Fitness franchise with investor appeal and location-based growth opportunities. |
| 14 | Smart Fit | smartfit.com.br | Business Development Director | Large-scale fitness operator with strong expansion logic and recurring membership model. |
| 15 | Lavanderia 60 Minutos | lavanderia60minutos.com.br | Franchise Sales Coordinator | Service franchise model with broad appeal to first-time business owners. |
| 16 | OrthoDontic | orthodontic.com.br | Expansion Manager | Healthcare and oral-care franchise with attractive unit economics for investors. |
| 17 | Espaçolaser | espacolaser.com.br | Franchise Growth Director | Strong beauty/wellness expansion brand with multi-location growth needs. |
| 18 | Seguralta | seguralta.com.br | Commercial Expansion Manager | Insurance franchise model with entrepreneurial and advisor-led sales potential. |
Top 5 best sample buyers to send first: McDonald's, Subway, Burger King, Domino's, and Cacau Show. These give you a strong mix of international franchising, food service, consumer brand recognition, and Brazilian market relevance.
5️⃣ Job profiles, industries & event type
To make attendee lists commercially useful, the best records are usually decision-makers or serious buyers, not general visitors. The following profiles are ideal:
Best job profiles to target
- Franchise Owner
- Prospective Franchisee
- Multi-Unit Operator
- Franchise Development Manager
- Director of Franchise Sales
- Business Development Director
- Expansion Manager
- Territory Development Manager
- Chief Executive Officer
- Founder / Owner
- Investment Manager
- Managing Partner
- Commercial Director
- Retail Operations Director
- Marketing Director
- Franchise Consultant
- Business Broker
- Finance / Funding Advisor
- Legal Counsel
Best industries to use
Since your targeting database depends heavily on industry segmentation, the most relevant industries for this event are:
- Restaurants
- Retail
- Consumer Services
- Food & Beverages
- Health, Wellness & Fitness
- Hospitality
- Marketing & Advertising
- Financial Services
- Management Consulting
- Professional Training & Coaching
- Real Estate
- Insurance
- Franchise Consulting / Business Brokerage style leads
- Staffing & Recruiting for franchise hiring support
- Construction and Home Services for service-franchise buyers
- Education Management for training-based franchise models
- Information Technology & Services for franchise software vendors
6️⃣ Estimated attendance / expected footfall
Estimated attendance: Strongly business-heavy, typically in the high tens of thousands depending on the edition, exhibitor count, and concurrent business programs.
For lead-generation planning, it is safest to treat the event as a large-footfall franchise marketplace with a dense concentration of qualified prospects. The attendance is valuable not just because of volume, but because of intent: many visitors arrive specifically to evaluate concepts, investment levels, and ownership models.
Practical takeaway: This event can produce a high number of qualified business prospects, but the real value comes from filtering by investment readiness, industry interest, and franchise ownership intent.
7️⃣ Key focus areas & buyer engagement
ABF Franchising Expo is centered on franchise growth, business ownership, and ecosystem support. Buyer engagement is strongest when the conversation focuses on ROI, territory rights, unit economics, support models, and expansion strategy.
Key focus areas
- Franchise sales and lead generation
- Business ownership opportunities
- Multi-unit expansion
- Master franchise and territory rights
- Retail and service concept growth
- Investment and capital planning
- Brand development and market entry
- Operations, training, and support systems
- Franchise legal, finance, and compliance guidance
- Digital tools, CRM, marketing, and operational software for franchises
Buyer engagement approach
The best engagement strategy is to position the event as a high-intent business opportunity environment. Instead of selling a generic attendee list, the most valuable pitch is:
“We can help you reach qualified franchise buyers, investors, multi-unit operators, expansion leaders, and business owners who are actively exploring franchise and growth opportunities.”
That message is far stronger than a general event description because it speaks directly to commercial intent and business acquisition behavior.
8️⃣ Client-product fit note
I should always review your client’s website before finalizing the best buyer profile for this event. The ideal targets change a lot depending on what the client sells.
Please share your client website so I can review it and identify the best buyers based on the actual product or service. Once I see the website, I can refine the target list into the most suitable companies, job titles, industries, and buyer segments.
Example of how the targeting changes:
- If the client sells franchise software or CRM, target franchise development teams, expansion managers, and operations leaders.
- If the client sells financing or lending services, target franchise buyers, investors, multi-unit operators, and business brokers.
- If the client sells marketing services, target franchise brands, regional developers, and growth teams.
- If the client sells legal or compliance services, target franchise counsel, founders, and expansion executives.
- If the client sells retail or restaurant equipment, target operations heads, procurement managers, and franchise owners.
9️⃣ Final recommendation
ABF Franchising Expo is a strong event for attendee-list monetization because the audience is commercial, intent-driven, and highly aligned with business acquisition and expansion. It is especially useful for B2B companies serving franchising, retail, food service, consulting, financing, technology, and business services.
Best buyer segments to collect:
- Franchise buyers and prospective owners
- Multi-unit operators and investors
- Franchise development and expansion teams
- Business brokers and consultants
- Retail, food service, wellness, and service-brand executives
- Vendors supporting franchise operations, marketing, finance, and technology
Quality rating for attendee-list sales: 9/10
This is a high-value business event because it attracts people with buying intent, growth ambition, and commercial decision-making power. The list becomes even more valuable when segmented by franchise interest, investment level, industry, and buyer role.
ABF Franchising Expo 2026
Attendee Profile, Buyer Targeting & Apollo Industry Mapping
1. About Area - Event Snapshot
|
Field |
Details |
|
Event name |
ABF Franchising Expo 2026 |
|
Organizer / promoter |
Brazilian Franchising Association (ABF) with Informa Markets as promoter/organizer |
|
Event dates |
June 24-27, 2026 |
|
Venue |
Expo Center Norte |
|
City |
Sao Paulo |
|
State / region |
Sao Paulo State / Southeast Brazil |
|
Country |
Brazil |
|
Event category from your list |
Business Services (primary); Banking & Finance, Food & Beverages, Education & Training, Fashion & Beauty, Hospitality, IT & Technology as strong sub-sectors because franchise brands and service providers cover these verticals) |
|
Event type |
B2B/B2C franchise trade show, entrepreneurship expo, franchise investment marketplace, networking and education event |
|
Audience reach |
National + Global. Strongly Brazil-led, with international franchise brands, investors, master franchise prospects, and Latin American expansion interest. |
|
Estimated attendance / footfall |
Around 60,000 visitors expected/previously reported by official event materials; 2026 exhibitor page promotes 440+ business models/franchise opportunities. |
|
Best attendee-list angle |
Entrepreneurs, investors, business owners, retail operators, multi-unit franchisees, franchise development teams, financial services partners, and consultants looking for franchise concepts, expansion deals, financing, and partnerships. |
Client website required before final filtering: To shortlist the best buyers accurately, ask the client for their website/product category. For example, a POS/software client should target franchisors, multi-unit franchise operators and operations leaders; a packaging client should prioritize food, beverage and retail franchise HQs; a finance/loan client should prioritize investors, franchisees and expansion heads.
2. Who Attends - Buyers / Attendees
|
Attendee / Buyer Type |
Why They Attend |
Likely Job Profiles |
|
Prospective franchisees / investors |
Individuals and companies evaluating franchise investment opportunities across Brazil and Latin America. |
Owner, Partner, Director, Investor, Entrepreneur, Business Development Director |
|
Multi-unit operators |
Existing franchisees, retail operators and restaurant groups looking for additional brands or territories. |
CEO, Franchise Owner, Multi-Unit Operator, Operations Director, Expansion Manager |
|
Franchisors and brand HQ teams |
Franchise brands seeking franchisees, master franchise partners, service vendors, technology, finance and growth support. |
Head of Franchise Development, Expansion Director, Growth Manager, Marketing Director |
|
Retail, foodservice and service entrepreneurs |
Operators from food, education, beauty, health, apparel, home services and business services looking for scalable models. |
Founder, Commercial Director, Retail Director, Store Development Manager |
|
Finance and investment professionals |
Banks, fintechs, private investors and credit providers serving franchise investment and expansion. |
Investment Manager, Franchise Financing Manager, Relationship Manager |
|
Consultants and ecosystem partners |
Franchise consultants, legal firms, accountants, marketing agencies, proptech/real estate brokers and training providers. |
Consultant, Partner, Legal Counsel, Leasing Manager, Training Director |
|
Technology/service buyers |
Decision-makers looking for POS, ERP, CRM, loyalty, HR, payments, delivery, supply chain and franchise management tools. |
CIO, IT Manager, Operations Manager, Procurement Manager, Digital Transformation Lead |
3. Geography & Audience Reach
|
Area |
Analysis |
|
Host market |
Sao Paulo, Brazil - Brazil’s biggest commercial and retail hub, making it ideal for franchise investment and expansion meetings. |
|
Main attendee origin |
Brazilian attendees from Sao Paulo, Rio de Janeiro, Minas Gerais, Parana, Santa Catarina, Rio Grande do Sul, Bahia, Pernambuco, Goias and other state markets. |
|
International origin |
Likely Latin America, North America, Europe and global franchising networks, especially brands exploring Brazilian entry or Brazilian brands planning international growth. |
|
Reach classification |
National + Global. The show is positioned as the world’s largest franchise fair and Latin America’s leading franchising event. |
|
Local buyer value |
Sao Paulo metro buyers are high-value for retail leases, mall expansion, foodservice, QSR, services and education franchises. |
|
Out-of-region buyer value |
Brazilian state-level operators and master franchise prospects can be strong leads for territory expansion and multi-unit growth. |
4. Sample Buyer Company Names - BUYERS ONLY
Note: The companies below are best-fit target accounts to use for sample building in Apollo/LinkedIn. They are not claimed as confirmed attendees unless found in the official visitor/buyer list. Prioritize decision-makers, not generic contacts.
|
Sample Buyer Company |
Website |
Industry Fit |
Why Target |
Best Titles to Pull |
|
Grupo Trigo |
https://www.grupotrigo.com.br |
Foodservice franchise/platform operator |
Potential buyer for franchise expansion, operations tech, supply chain, packaging, real estate and marketing services. |
CEO, Expansion Director, Franchise Director, Operations Director |
|
International Meal Company (IMC) |
https://www.internationalmealcompany.com |
Foodservice / restaurants / airports |
Multi-brand restaurant operator; relevant for QSR/franchise partnerships, airport/transport retail and foodservice services. |
Operations Director, Business Development Director, Procurement Director |
|
Sapore |
https://www.sapore.com.br |
Food services / corporate catering |
Large foodservice operator that may evaluate franchise, retail food concepts, supply chain and B2B service partnerships. |
Commercial Director, Operations Director, Procurement Manager |
|
Grupo Boticario |
https://www.grupoboticario.com.br |
Beauty / retail / franchising |
Major franchise-retail ecosystem; relevant for retail tech, training, CRM, payments, real estate and operations solutions. |
Franchise Operations Director, Expansion Manager, Retail Director |
|
Cacau Show |
https://www.cacaushow.com.br |
Food retail / franchising |
Large franchise network; strong fit for packaging, retail tech, logistics, marketing, store expansion and franchise operations. |
Expansion Director, Franchise Manager, Trade Marketing Manager |
|
Localiza&Co |
https://www.localizaco.com |
Mobility / services / franchising |
Service-network operator with franchise/agency models and expansion needs across territories. |
Network Expansion Manager, Operations Director, Partnerships Manager |
|
Sicredi |
https://www.sicredi.com.br |
Financial services |
Sponsor/finance ecosystem fit; relevant as buyer/partner for franchise financing, SME services and entrepreneur acquisition. |
SME Banking Manager, Partnerships Director, Franchise Finance Manager |
|
XP Inc. |
https://www.xpinc.com |
Financial services / investment |
Relevant for investor audience, wealth managers, franchise investment seminars and finance-led buyer targeting. |
Investment Advisor, Partnerships Manager, Business Development Manager |
|
BR Malls / ALLOS |
https://www.allos.co |
Shopping centers / retail real estate |
Retail property group; strong for franchise site selection, leasing, retail expansion and tenant partnerships. |
Leasing Manager, Commercial Director, Retail Partnerships Manager |
|
Sebrae |
https://sebrae.com.br |
SME development / entrepreneurship |
Entrepreneur support organization; relevant for franchise education, SME lists, partnerships and investor/entrepreneur programs. |
Partnerships Manager, Entrepreneurship Program Manager, Regional Director |
|
TOTVS |
https://www.totvs.com |
Business software / ERP |
Technology partner and potential buyer/partner for franchise ERP, retail management, POS integrations and ecosystem leads. |
Retail Solutions Director, Partnerships Manager, Sales Director |
|
StoneCo |
https://www.stone.co |
Payments / fintech |
Franchise and SME payment solutions fit; strong buyer/partner target for merchant acquisition at franchise events. |
Partnerships Director, Commercial Manager, Franchise Channel Manager |
5. Job Profiles, Industries & Event Type
|
Buying Area |
Target Job Titles |
Relevant Industries |
|
Franchise investment |
Investor, Entrepreneur, Franchisee Candidate, Business Owner, Partner |
Retail, Consumer Services, Restaurants, Education, Beauty, Health & Wellness |
|
Franchise development |
Head of Franchise Development, Expansion Director, Franchise Sales Manager |
Consumer Goods, Food & Beverages, Cosmetics, Education Management, Retail |
|
Operations and procurement |
COO, Operations Director, Procurement Manager, Supply Chain Manager |
Restaurants, Food Production, Logistics & Supply Chain, Packaging & Containers |
|
Retail real estate |
Leasing Manager, Store Development Manager, Commercial Real Estate Director |
Commercial Real Estate, Retail, Construction, Architecture & Planning |
|
Technology buying |
CIO, IT Manager, Digital Transformation Manager, CRM/POS Manager |
Information Technology & Services, Computer Software, Consumer Services |
|
Finance and funding |
SME Banking Manager, Investment Manager, Credit Manager, Relationship Manager |
Banking, Financial Services, Investment Management, Venture Capital & Private Equity |
|
Marketing and growth |
CMO, Marketing Director, Growth Manager, Trade Marketing Manager |
Marketing & Advertising, Public Relations & Communications, Retail |
6. Estimated Attendance / Footfall
|
Metric |
Estimate / Interpretation |
|
Expected/benchmark visitors |
Approx. 60,000 visitors based on official event messaging for the prior edition and 2026 positioning. |
|
Exhibitor/business model scale |
Official exhibitor page promotes 440+ business models/franchise opportunities for 2026. |
|
Expected buyer density |
High. Franchise expos naturally attract buyers with investment intent: entrepreneurs, multi-unit operators, finance partners, retail real estate and franchisor teams. |
|
Lead-list recommendation |
Create segmented lists by buyer intent: investors/franchisee candidates, multi-unit operators, franchisor HQ, retail real estate, finance, tech/service providers. |
7. Key Focus Areas & Buyer Engagement
|
Focus Area |
What Buyers Are Looking For |
Engagement Potential |
|
Franchise investment opportunities |
Attendees compare franchise brands by investment range, payback period, sector, territory and support model. |
High - core reason to attend |
|
Microfranchises and low-investment models |
Microfranchise zone attracts first-time entrepreneurs and smaller investors. |
High for SME, finance and training offers |
|
Foodservice and retail brands |
QSR, cafes, chocolate, beauty, services and retail concepts are natural magnets for franchise investors. |
High for packaging, payments, POS, delivery and logistics |
|
Knowledge Arena / education |
Free lectures, workshops and content sessions help attract serious franchise prospects. |
Good for lead capture and qualification |
|
Franchise operations technology |
ERP, CRM, POS, loyalty, HR, training, compliance and field operations tools are strong support categories. |
Strong B2B service opportunity |
|
Financing and business services |
Banks, fintechs, insurance, accounting, legal and franchise consulting can engage entrepreneurs preparing to invest. |
Strong partner/sponsor angle |
|
Retail real estate and expansion |
Shopping centers, street retail, territory analysis and store design are relevant for growing networks. |
Strong for mall and real estate buyers |
8. Client Product Review Requirement
|
Item |
Recommendation |
|
Question to ask client |
Please share your website and the exact product/service you sell. I will review it and suggest the best buyer segments, company types, titles and sample accounts from ABF Franchising Expo. |
|
Why this is needed |
ABF has multiple buyer clusters. The best list for a packaging company is different from the best list for a POS company, finance provider, real estate company, marketing agency, legal firm or food supplier. |
|
Example: POS / franchise software client |
Target franchisors, multi-unit operators, operations heads, IT heads, store ops, franchise development, digital transformation and retail tech buyers. |
|
Example: packaging / supplies client |
Target foodservice franchises, cafes, QSR, chocolate, dessert, retail, procurement heads, supply chain managers and operations leaders. |
|
Example: finance / loan client |
Target investors, franchisee candidates, SME banking partners, financial advisors, franchisors and franchise development teams. |
|
Example: real estate / construction client |
Target expansion directors, leasing managers, retail development heads, shopping center teams and construction/project managers. |
9. Apollo Industry Mapping
|
Apollo Targeting Field |
Recommended Values |
|
Primary Apollo industries |
Retail; Restaurants; Consumer Services; Food & Beverages; Financial Services; Banking; Commercial Real Estate; Marketing & Advertising; Information Technology & Services; Computer Software; Logistics & Supply Chain; Packaging & Containers; Education Management; Cosmetics; Health, Wellness & Fitness |
|
Secondary Apollo industries |
Consumer Goods; Hospitality; Management Consulting; Legal Services; Accounting; Construction; Architecture & Planning; Business Supplies & Equipment; Import & Export; Wholesale; Warehousing; Insurance |
|
Apollo keywords to use |
franchise, franchising, franchise development, expansion, retail expansion, multi-unit, master franchise, franchisee, franchise operations, store operations, QSR, foodservice, retail technology, POS, payments, supply chain |
|
Best Apollo title filters |
Founder, Owner, CEO, Partner, Director, Head of Franchise, Franchise Development Manager, Expansion Director, Operations Director, Commercial Director, Business Development Director, Procurement Manager, Leasing Manager, IT Director, Marketing Director |
|
Company size filters |
11-50 for emerging franchisees and service firms; 51-200 for growth-stage franchise operators; 201-1000 and 1001+ for major franchisors, retail groups, banks, mall groups and tech providers. |
|
Location filters |
Brazil primary, especially Sao Paulo, Rio de Janeiro, Minas Gerais, Parana, Santa Catarina, Rio Grande do Sul, Bahia, Pernambuco and Goias. Add Latin America for international/master franchise targets. |
10. Best Sample Segments to Send Client
|
Priority |
Segment |
Titles |
Reason |
|
Top 1 |
Franchisor HQ decision-makers |
Head of Franchise Development, Expansion Director, Franchise Director |
Best for most B2B offers because they influence franchisee networks and vendor recommendations. |
|
Top 2 |
Multi-unit franchise operators |
Owner, Managing Partner, Operations Director, Regional Director |
High purchasing power and often buy operations, supply, technology and marketing solutions. |
|
Top 3 |
Foodservice/QSR franchise buyers |
Procurement Manager, Operations Director, Expansion Manager |
Strong fit for packaging, supply chain, payments, POS, delivery, loyalty and equipment vendors. |
|
Top 4 |
Finance/investor ecosystem |
SME Banking Manager, Investment Manager, Partnerships Director |
Strong for franchise financing, entrepreneur acquisition and investment services. |
|
Top 5 |
Retail real estate and mall groups |
Leasing Manager, Commercial Director, Store Development Manager |
Useful for site selection, construction, leasing, retail partnerships and franchise rollouts. |
|
Top 6 |
Technology/service providers |
IT Director, Digital Transformation Lead, CRM/POS Manager |
Good for SaaS, CRM, POS, data, training, HR and compliance solutions. |
11. Suggested 10-Contact Sample Framework
|
# |
Account Type |
Target Title |
Why Include in Sample |
|
1 |
Major franchisor HQ |
Head of Franchise Development |
Franchise network expansion and vendor influence |
|
2 |
Food/QSR franchise operator |
Operations Director |
High need for store ops, procurement, POS, packaging, logistics |
|
3 |
Beauty/retail franchise group |
Expansion Manager |
Store rollout and franchisee acquisition |
|
4 |
Multi-unit franchisee group |
Owner / Managing Partner |
Direct buyer with investment appetite |
|
5 |
Shopping center / retail real estate group |
Leasing Manager |
Connects franchise brands with retail locations |
|
6 |
Bank/fintech |
SME Partnerships Manager |
Franchise financing and entrepreneur services |
|
7 |
Retail software company |
Partnerships Director |
Potential partner for franchise ecosystem solutions |
|
8 |
Foodservice supplier |
Commercial Director |
Targets franchise chains and multi-unit operators |
|
9 |
Franchise consultancy |
Partner / Consultant |
Advisor influence over franchisors and franchisees |
|
10 |
Education or services franchise |
Franchise Manager |
Strong buyer for expansion, marketing and training services |
12. Sources Checked
|
Source Type |
Source / Use |
URL |
|
Official event website |
ABF Expo Brazil / ABF Franchising Expo 2026 |
https://www.abfexpo.com.br/en/ |
|
Official visit page |
Dates, venue and visitor information |
https://www.abfexpo.com.br/en/visit/ |
|
Official exhibitor page |
2026 exhibitor/business model positioning and schedule |
https://www.abfexpo.com.br/expositores-2026/ |
|
Third-party trade show directory |
Tradefairdates ABF Franchising Expo Sao Paulo 2026 |
https://www.tradefairdates.com/ABF-Franchising-Expo-M11870/Sao-Paulo.html |
|
Third-party event estimate |
Tradefest expected attendees/exhibitors reference |
https://tradefest.io/en/event/abf-franchising-expo |
Important usage note: For outreach, separate confirmed exhibitor contacts from best-fit buyer contacts. Exhibitors are sellers at the show; buyers are investors, franchisees, operators, service buyers and ecosystem decision-makers who attend to evaluate opportunities or support franchise expansion.
Data sheet
| Event Name | ABF Franchising Expo |
| Event Date | 2026-06-24 to 2026-06-27 |
| Event Status | Upcoming |
| Venue | São Paulo, Brazil (specific venue not confirmed in the provided brief) |
| City | São Paulo |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | ABF – Associação Brasileira de Franchising |
| Official Event Website | Official ABF Franchising Expo website / ABF organizer site |
| Event Type | Franchising, business expansion, retail concepts, licensing, SME growth, investor acquisition, multi-unit development |
| Primary Category | Business Services |
| Secondary Applicable Categories | Retail, Hospitality, Food & Beverages, Logistics & Transportation, IT & Technology |
| Audience Reach | National with strong regional concentration; selective international franchising interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for footfall quantification without a current official attendance statement |
| Main Purpose of Event | To connect franchise brands with prospective investors, operators, master franchise candidates, and business expansion partners. |
ABF Franchising Expo is a major franchising and business expansion event in Brazil, bringing together franchise brands, prospective franchisees, investors, operators, consultants, and service providers. It functions as a high-intent marketplace where attendees evaluate business models, compare investment structures, assess expansion opportunities, and connect directly with franchisors and ecosystem partners.
This event matters because franchising demand is commercially focused: visitors are usually seeking ownership, expansion, territory development, or channel partnerships rather than casual industry content. For B2B lead generation, the expo is especially relevant for suppliers serving the franchise ecosystem, including legal, financial, technology, marketing, retail operations, construction, and business services providers.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Prospective franchise buyers | Individuals, families, investor groups, local entrepreneurs | Primary decision-maker for franchise purchase | High-value leads for franchise brands, brokers, financing, legal, and launch services |
| Franchise operators / multi-unit owners | Existing franchisees, area developers, multi-brand operators | Expansion, resale, and multi-unit growth decisions | Strong fit for suppliers of technology, equipment, logistics, marketing, and operations services |
| Master franchise candidates | Regional investors, expansion firms, holding companies | Territory acquisition and market-entry authority | Relevant for brands seeking regional scaling and cross-border development |
| Franchisors / brand founders | Franchise systems, retail chains, foodservice brands | Partner selection, vendor evaluation, system growth planning | Potential buyers for software, construction, marketing, training, compliance, and franchise operations tools |
| Business services and franchise consultants | Consulting firms, brokerage networks, advisors, law firms | Influencers and referrers; may recommend suppliers | Useful channel partners for lead generation and referral development |
| Financing and investment professionals | Banks, fintech lenders, angel investors, PE/VC, wealth managers | Capital allocation, funding approval, deal screening | Good targets for financing platforms, investment tools, and advisory services |
| Retail, foodservice, and service-sector buyers | Retail operators, restaurant groups, service chains | Concept evaluation, supply chain, and rollout decisions | High fit for operational suppliers and franchise-enablement vendors |
| Media and association leaders | Trade media, franchising associations, ecosystem groups | Information distribution and market influence | Useful for awareness, branding, and thought leadership |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: São Paulo | Very high local attendance | High | Brazil’s largest commercial hub and franchise headquarters concentration center |
| Host state / region | São Paulo state and Southeast Brazil | High | Likely concentration of entrepreneurs, brand HQs, and investors |
| Nearby business hubs | Rio de Janeiro, Campinas, Curitiba, Belo Horizonte, Porto Alegre | Medium to high | Short-haul domestic travel supports regional business attendance |
| National reach | Prospective franchisees from across Brazil | High | Strong national buyer relevance because franchise selection is business-driven |
| International reach | Selective interest from Latin America, Europe, and global franchisors | Medium | Most relevant for cross-border expansion, master franchise, and market-entry conversations |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The expo is best understood as a national franchising marketplace for Brazil, with strong domestic buyer intensity. |
| Regional sub-reach | Secondary | São Paulo and surrounding business corridors likely contribute a significant portion of attendees. |
| International sub-reach | Selective | Relevant mainly for franchisors and investors pursuing market entry, master franchises, or regional expansion. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Grupo Trigo | Foodservice / franchise operator | Large-scale multi-brand operator likely to evaluate new concepts, systems, and suppliers | grupotrigo.com.br | CEO, Expansion Director, Commercial Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Cacau Show | Franchisor / retail brand | Major franchise brand with expansion, retail rollout, and supply-chain needs | cacaushow.com.br | Franchise Director, Expansion Manager, Operations Director, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| O Boticário | Franchisor / beauty retail | Franchise-heavy retail organization with strong owner/operator and supplier relevance | oboticario.com.br | Franchise Development Manager, Retail Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| CVC Corp | Travel franchise / distribution network | Franchise and retail network with expansion, technology, and partner development needs | cvc.com.br | Commercial Director, Franchise Development, Partnerships Director, CRM Manager | Strong Market Fit, Attendance Not Confirmed |
| Oakberry | Franchisor / food retail | Growth-stage franchise brand typically seeking investors, unit operators, and suppliers | oakberry.com | Head of Expansion, Franchise Sales Manager, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Kumon | Education franchise | Operator network and expansion model fit lead generation and franchise-owner acquisition | kumon.com.br | Franchise Recruitment, Expansion Manager, Training Director | Strong Market Fit, Attendance Not Confirmed |
| Guia de Franquias / franchise advisory firms | Broker / advisor / lead-referral organization | Influence franchise buyer discovery and can refer supplier relationships | guiafranquias.com.br | Managing Director, Business Development, Franchise Consultant | Strong Market Fit, Attendance Not Confirmed |
| Creditas | Financing / credit platform | Potential partner for franchise financing and working-capital solutions | creditas.com | Partnerships Director, SMB Lending, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| Sebrae | SME support / advisory organization | Highly relevant to entrepreneur education, franchise readiness, and small-business development | sebrae.com.br | Program Manager, Business Consultant, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Localiza | Multi-location operator / services brand | Large-scale operations and partner network make it relevant for service and expansion suppliers | localiza.com | Operations Director, Procurement Manager, Strategic Partnerships | Strong Market Fit, Attendance Not Confirmed |
| McDonald’s Brasil | Franchise / QSR operator | Large franchise ecosystem participant with procurement and operational buying needs | mcdonalds.com.br | Procurement Director, Supply Chain Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Ambev | Distribution / consumer goods network | Relevant as a large-scale channel partner, supplier, and retail-network influencer | ambev.com.br | Partnerships, Channel Sales, Procurement, Logistics Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / Founder | Executive | C-Level | Owns expansion strategy, partner selection, and brand growth decisions |
| 2 | Director of Franchise Development | Franchise / Expansion | Director | Primary owner of franchise sales pipeline and candidate qualification |
| 3 | Expansion Manager / Head of Expansion | Expansion / Commercial | Manager to Director | Evaluates territory growth, operator pipeline, and rollout support |
| 4 | Operations Director | Operations | Director | Influences store opening, standards, and operational supplier choices |
| 5 | Procurement Manager / Purchasing Manager | Procurement | Manager | Sources equipment, packaging, services, and vendor contracts |
| 6 | Strategic Sourcing Manager | Supply Chain / Procurement | Manager | Relevant for franchise systems standardizing supplier ecosystems |
| 7 | Category Manager / Merchandising Manager | Commercial / Merchandising | Manager | Important for retail and food brands evaluating assortment and supply partners |
| 8 | Partnerships Director / Business Development Director | Partnerships / BD | Director | Sources channel partners, investors, and ecosystem vendors |
| 9 | Finance Director / Investment Manager | Finance | Director to VP | Evaluates investment readiness, unit economics, and funding |
| 10 | Legal Counsel / Franchise Compliance Manager | Legal / Compliance | Manager to Director | Key for franchise agreements, disclosure, and regulatory due diligence |
| 11 | Consultant / Franchise Advisor | Advisory | Individual Contributor / Senior Consultant | Influences multiple buyer journeys and brand selection decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Restaurants | Many franchise leads are foodservice-based | QSR, cafés, bakery, and food franchise buyers |
| 2 | Retail | Core franchise category for stores and consumer brands | Store rollout, retail concepts, and consumer brand expansion |
| 3 | Food & Beverages | High concentration of F&B franchise systems and buyers | Franchise operators, supply chain, and packaging vendors |
| 4 | Consumer Services | Service franchises often attend to find owners and partners | Service-based franchise development and lead generation |
| 5 | Financial Services | Financing is central to franchise acquisition | Lenders, investors, and working-capital buyers |
| 6 | Management Consulting | Advisors and consultants influence purchase decisions | Referral partners and strategic advisors |
| 7 | Business Supplies & Equipment | Franchise rollout requires equipment and service inputs | Vendors for store setup, POS, fixtures, and operations |
| 8 | Information Technology & Services | Franchise systems depend on software and digital operations | CRM, ERP, analytics, POS, and franchise tech vendors |
| 9 | Commercial Real Estate | Location strategy and site acquisition are core franchise needs | Site selection, lease advisory, and expansion support |
| 10 | Construction | Store buildout and renovation are recurring franchise requirements | Fit-out contractors, design-build firms, and equipment installers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public number | Organizer public materials not verified in this brief | Use qualitative lead potential rather than numeric attendance planning |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No current verified exhibitor list included | Request official exhibitor directory for lead-list enrichment |
| Buyer count | Not publicly confirmed | Unconfirmed | Attendance segmentation not verified | Franchise-intent audience expected, but no official count published here |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda not verified in this brief | Use official agenda for speaker-led prospecting if available |
| Historical attendance | Available in prior-year organizer materials, but not verified here | Historical / prior-year evidence | Prior-year official event materials should be checked before quoting | Attendance figure not publicly confirmed by the organizer for this analysis |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Franchise sales | Qualified investor and owner leads | Lead capture, qualification, and follow-up campaigns | CRM, lead-gen, sales enablement, appointment-setting |
| Business financing | Capital for franchise acquisition and working capital | Financing conversations with buyers and multi-unit operators | Banks, fintech lenders, advisory, investment products |
| Store buildout / fit-out | Opening new units quickly and consistently | Vendor meetings with expansion and operations teams | Construction, design-build, fixtures, equipment |
| Technology enablement | POS, CRM, automation, analytics, and franchise management | Demo meetings and ROI-focused technology pitch | Software, cloud, franchise platforms, data tools |
| Operations and supply chain | Standardization across locations and units | Target sourcing, purchasing, and operations leaders | Procurement, logistics, inventory, packaging, and supplier management |
| Training and onboarding | Rapid ramp-up for new franchisees and staff | Education, certification, and franchise support conversations | Training platforms, LMS, consulting, manuals |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts explicit buyers: prospective owners, investors, operators, and franchisors. |
| Decision-maker availability | High | Many attendees are founders, directors, or business owners with buying authority. |
| Data collection potential | High | Franchise leads often self-identify by interest, budget, and sector, improving segmentation quality. |
| Apollo targeting potential | High | Strong fit for industries, job titles, seniority, and geography filters. |
| Geographic targeting potential | High | Brazil, especially São Paulo and other major commercial hubs, can be targeted effectively. |
| Best outreach approach | Direct, consultative, offer-led | Use ROI, growth, financing, expansion, and operational efficiency messaging. |
| Overall lead quality | Very High | Commercial intent is typically stronger than at general business expos. |
| Best use case | Franchise lead generation and ecosystem partner acquisition | Useful for attendee-list sales, sponsor prospecting, and buyer profiling. |
| Limitations / risks | Moderate | Without a current official attendee/exhibitor list, buyer names cannot be treated as confirmed attendees. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Restaurants; Retail; Food & Beverages; Consumer Services; Financial Services; Management Consulting; Business Supplies & Equipment; Information Technology & Services; Commercial Real Estate; Construction | Align targeting to franchise buyers, operators, and ecosystem vendors |
| Departments | Executive; Business Development; Operations; Procurement; Finance; Partnerships; Sales; Marketing; Legal; Strategy | Reach the people who evaluate, approve, or influence franchise-related purchases |
| Seniority | Owner; Founder; CXO; VP; Director; Head; Manager; Senior Manager | Prioritize decision-makers and operational buyers |
| Job titles | Franchise Director, Expansion Director, Franchise Development Manager, Head of Expansion, Procurement Manager, Operations Director, Category Manager, Partnerships Director, CEO, Founder | Precision targeting for franchise system growth and buyer acquisition |
| Geography | Brazil; São Paulo; Rio de Janeiro; Minas Gerais; Paraná; Santa Catarina; Rio Grande do Sul; Latin America | Capture local and regional franchise decision-makers |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000 | Covers emerging franchisees through large operators and franchisors |
| Keywords | franchise, franchising, expansion, multi-unit, master franchise, retail chain, unit growth, territory development, store opening, operator, investor | Identify high-intent accounts and event-aligned prospects |
| Company type | Private companies; family-owned groups; multi-location brands; franchise systems; investment-backed growth companies | Focus on firms most likely to attend and buy |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ABF – Associação Brasileira de Franchising | Organizer website | Organizer identity and franchising market context | High |
| ABF Franchising Expo official event website | Official event website | Event branding, format, and current-edition schedule reference | High |
| ABF Franchising Expo registration / agenda / exhibitor materials | Event directory / official materials | Potential verification of exhibitors, agenda, and participation lists where published | High when current-year files are available |
| Venue / São Paulo convention venue website | Venue website | Venue confirmation when official hall or facility pages are published | Medium to High |
| Prior-year ABF Franchising Expo materials | Historical official materials | Prior-year participation evidence, event scale, and category mix where available | Medium |
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