Connects farmers, ranchers, and ag professionals seeking practical strategies to improve crop production, cattle performance, and operational profitability. Exhibitors gain direct access to decision-makers actively investing in precision ag tools, livestock management solutions, and efficiency-driving products across a 12-state region.
Connects over 3,700 equestrian retailers with 550+ exhibitors showcasing Western and English apparel, tack, leather goods, and equestrian equipment—offering hands-on product evaluation, direct manufacturer relationships, and comprehensive one-stop sourcing across 200,000 square feet of exhibit space.
Connects exhibitors with farm and ranch operators from the Texas Panhandle, New Mexico, Oklahoma, and Kansas who are actively seeking agricultural products, services, and technologies to enhance their grain, cotton, beef, and dairy operations.
Connects exhibitors with passionate hunters, outdoor enthusiasts, and conservation supporters who invest directly in wildlife habitat projects and premium hunting experiences. Attendees are serious buyers seeking hunting gear, guided hunts, conservation partnerships, and outdoor products, with strong purchasing power demonstrated through auction participation and permit applications.
Attracts families, livestock industry professionals, agricultural buyers, and entertainment enthusiasts from across Texas and beyond, offering exhibitors access to a diverse audience interested in livestock, agriculture, western lifestyle products, and family entertainment in one of the nation's largest rodeo events.
