transport logistic China 2026
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About this event
transport logistic China 2026
Event type: Logistics, freight forwarding, supply chain, shipping, warehousing, air cargo, maritime transport, road/rail transport, cold chain, digital logistics, and transport infrastructure
Best use case for attendee-list research: This is a high-value B2B logistics and transport event with strong buyer density across freight, forwarding, shipping, warehousing, import/export, supply chain technology, and transport operations. It is especially useful if your client sells services, software, equipment, technology, consulting, or solutions for logistics and transportation professionals.
Overview
transport logistic China 2026 is one of the most important trade shows in Asia for logistics, mobility, transport, and supply chain industries. It brings together decision-makers from freight forwarding, shipping, ports, aviation cargo, road transport, rail logistics, warehousing, distribution, and logistics technology. The event is particularly valuable for identifying companies and professionals that actively invest in transport optimization, freight management, warehouse automation, fleet operations, cross-border trade, and digital supply chain solutions.
This event is not a consumer show. It is a serious B2B environment with strong participation from logistics service providers, carriers, operators, manufacturers, technology providers, trade associations, government-linked trade bodies, and enterprise buyers. If your objective is to build a buyer list for transport, logistics, and supply chain markets, this event has high commercial relevance.
1️⃣ Who attends: buyers / attendees
The attendee base is made up of both exhibitors and buyers, but the real value lies in the commercial decision-makers who attend to source, compare, and purchase logistics services, freight solutions, transport systems, warehouse equipment, and supply chain technology.
Main attendee groups include:
- Logistics and supply chain directors
- Freight forwarding executives
- Shipping line managers
- Air cargo and cargo terminal operators
- Warehouse and distribution center managers
- Procurement and sourcing leaders
- Import/export managers
- Transport and fleet operations heads
- Rail logistics and intermodal transport managers
- E-commerce fulfillment leaders
- Cold chain and temperature-controlled logistics buyers
- Customs, trade compliance, and cross-border logistics teams
- Third-party logistics providers
- Logistics technology and software buyers
- Government and trade organization representatives
Best buyer logic: The strongest buyer targets are not random visitors; they are companies and departments responsible for moving goods, managing warehouses, reducing transport costs, handling customs clearance, improving supply chain visibility, and adopting digital logistics tools.
2️⃣ Where the show is happening + attendee geographic origin
Show location: Shanghai, China
Venue: Typically held at a major exhibition center in Shanghai, which is a strategic global logistics hub and one of the most connected commercial cities in Asia.
Attendee geographic origin: The audience is highly international, with strong participation from China, Greater China, Southeast Asia, Europe, the Middle East, and other global trade markets. Because Shanghai is a major international gateway, the event draws buyers and suppliers from import/export-heavy industries and multinational logistics operations.
Best geographic targeting:
- China-based logistics and supply chain companies
- Regional buyers from Hong Kong, Singapore, Malaysia, Thailand, Vietnam, Indonesia, and South Korea
- International freight, shipping, and transport firms with Asia operations
- Global manufacturers and exporters with China sourcing or distribution needs
- Cross-border commerce, trade, and customs-related businesses
3️⃣ Audience reach
Reach type: Global
This event has a strong global footprint. While the show is hosted in China, its commercial audience extends well beyond the domestic market because logistics, freight, shipping, and supply chain are inherently international. Buyers attend to source partners for global trade lanes, international freight movement, warehouse systems, transport technology, and multi-country distribution networks.
4️⃣ Sample buyer company names + websites
Below is a sample buyer list designed for attendee-list research. These are companies that are very likely to fit the event’s buyer ecosystem because they operate in freight, shipping, logistics, warehousing, trade, e-commerce, industrial distribution, transport services, or supply chain technology.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | DHL Supply Chain | dhl.com | Director of Supply Chain Operations / Procurement Manager / Logistics Transformation Lead | Strong fit for warehousing, freight, distribution, and supply chain optimization. |
| 2 | DB Schenker | dbschenker.com | Regional Freight Manager / Air and Ocean Freight Director / Business Development Manager | Highly relevant to freight forwarding, global transport, and logistics services. |
| 3 | Kuehne+Nagel | kuehne-nagel.com | Head of Logistics Solutions / Global Account Manager / Supply Chain Director | Global logistics giant with strong interest in transport, forwarding, and warehouse solutions. |
| 4 | Maersk | maersk.com | Ocean Freight Director / Head of Logistics / Trade and Customs Manager | Core buyer for shipping, port logistics, intermodal transport, and digital supply chain services. |
| 5 | C.H. Robinson | chrobinson.com | Transportation Solutions Manager / Global Forwarding Manager / Logistics Director | Freight brokerage and logistics services make this a strong buyer profile for the event. |
| 6 | DSV | dsv.com | Operations Director / Transport Solutions Lead / Procurement Manager | Well aligned with freight, warehousing, and global logistics operations. |
| 7 | Expeditors | expeditors.com | Branch Manager / Air & Ocean Freight Manager / Customs Brokerage Director | Excellent for import/export, customs, forwarding, and cross-border trade. |
| 8 | FedEx Logistics | fedex.com | Logistics Program Manager / Supply Chain Sales Manager / Operations Director | Strong buyer fit for transportation, express logistics, and enterprise shipping solutions. |
| 9 | UPS Supply Chain Solutions | ups.com | Global Logistics Manager / Fulfillment Director / Transportation Sales Manager | Relevant for warehousing, fulfillment, and end-to-end supply chain services. |
| 10 | Sinotrans | sinotrans.com | Freight Forwarding Manager / International Logistics Director / Supply Chain Manager | Major China-based logistics operator with strong event relevance. |
| 11 | COSCO Shipping | coscoshipping.com | Port Operations Manager / Ocean Freight Director / Network Planning Manager | Highly aligned with maritime logistics, ports, and global shipping routes. |
| 12 | JD Logistics | jdlogistics.com | Warehouse Automation Manager / Supply Chain Operations Director / Procurement Lead | Strong e-commerce logistics and fulfillment fit, especially for automation and distribution. |
| 13 | SF Express | sf-express.com | Network Operations Manager / Last-Mile Delivery Director / Fulfillment Manager | Relevant for express logistics, domestic distribution, and delivery networks. |
| 14 | Amazon Logistics | amazon.com | Transportation Procurement Manager / Regional Operations Manager / Supply Chain Manager | Very strong fit for fulfillment, transport planning, and warehouse optimization. |
| 15 | Flexport | flexport.com | Global Forwarding Manager / Trade Operations Manager / Enterprise Sales Director | Digital freight and supply chain technology company with direct event relevance. |
| 16 | Hapag-Lloyd | hapag-lloyd.com | Trade Lane Manager / Shipping Operations Director / Customer Solutions Manager | Excellent buyer fit for ocean freight, shipping services, and port-related logistics. |
| 17 | CEVA Logistics | cevalogistics.com | Solution Design Manager / Contract Logistics Director / Procurement Manager | Strong buyer potential across contract logistics, warehousing, and transportation. |
| 18 | Panalpina | panalpina.com | Freight Forwarding Lead / Air Freight Director / Logistics Solutions Manager | Relevant for global forwarding and multimodal logistics buyers. |
Top 5 buyer accounts to prioritize first: DHL Supply Chain, DB Schenker, Kuehne+Nagel, Maersk, and Sinotrans. These are highly relevant because they represent the core of global freight, shipping, forwarding, and logistics operations.
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Director of Logistics
- Supply Chain Director
- Freight Forwarding Manager
- Ocean Freight Manager
- Air Cargo Manager
- Warehouse Operations Manager
- Distribution Center Manager
- Transport Operations Manager
- Procurement Manager
- Import/Export Manager
- Customs Compliance Manager
- Trade Lane Manager
- Last Mile Delivery Manager
- Fleet Operations Manager
- Logistics Technology Manager
- Business Development Manager, Logistics Services
- Regional Operations Manager
- Cold Chain Logistics Manager
- Intermodal Transport Manager
- Supply Chain Transformation Lead
Best industry filters to use:
- Logistics & Supply Chain
- Transportation/Trucking/Railroad
- Warehousing
- Import & Export
- Package/Freight Delivery
- Maritime
- Aviation & Aerospace
- Airlines/Aviation
- Wholesale
- Retail
- Information Technology & Services
- Computer Software
- Mechanical or Industrial Engineering
- Industrial Automation
- Management Consulting
- Consumer Goods
- Food & Beverages
- Pharmaceuticals
- Medical Devices
- Automotive
- Oil & Energy
Event type: This is a global B2B logistics and transport exhibition with strong commercial intent. It is ideal for companies selling logistics services, warehouse systems, transport equipment, route optimization software, freight platforms, customs solutions, supply chain consulting, IoT tracking, telematics, robotics, automation, and cold chain systems.
6️⃣ Estimated attendance / expected footfall
transport logistic China is typically a large-scale trade show with strong industry participation. The expected attendance is generally in the range of 10,000 to 25,000+ visitors depending on the edition, market cycle, and co-located programs. Footfall tends to be concentrated around serious business buyers rather than casual visitors.
Why the attendance is valuable:
- Visitors are usually decision-makers or strong influencers
- Many attendees are actively sourcing vendors and partners
- The event attracts repeat business from established logistics enterprises
- It has high relevance for both regional and international buyer mapping
Practical takeaway: Even if total footfall is not the only metric, the buyer quality is very strong because the audience is deeply commercial and operational.
7️⃣ Key focus areas & buyer engagement
Major focus areas of the event include:
- International freight forwarding
- Ocean, air, rail, and road transport
- Warehousing and distribution
- Supply chain visibility and digitalization
- Cross-border trade and customs
- Intermodal and multimodal logistics
- Cold chain and temperature-controlled transport
- Port logistics and terminal operations
- Fleet and transport management
- E-commerce logistics and fulfillment
- Logistics automation and robotics
- Tracking, telematics, IoT, and route optimization
Buyer engagement angle: Companies attending this event usually want solutions that help them move goods faster, cut cost, improve tracking, increase reliability, reduce customs delays, modernize warehouse operations, and strengthen cross-border logistics networks. That means your attendee-list offer should focus on commercial relevance, not just raw volume.
Best outreach message positioning:
We can help you reach logistics directors, freight forwarders, transport operators, warehouse leaders, procurement teams, supply chain executives, import/export managers, and technology buyers attending transport logistic China 2026.
8️⃣ Client-product fit note
Before finalizing the best buyer segment, the client website should always be reviewed. The strongest buyer list depends on the product category the client is selling.
Example matching by client product:
- If the client sells transport management software, target supply chain directors, logistics IT managers, operations heads, and digital transformation leaders.
- If the client sells warehouse equipment or automation, target distribution center managers, warehouse operations managers, and procurement leaders.
- If the client sells freight or shipping services, target import/export managers, logistics directors, freight forwarders, and trade operations teams.
- If the client sells tracking, telematics, or IoT solutions, target fleet managers, transport operations directors, and logistics technology buyers.
- If the client sells customs or cross-border compliance services, target trade compliance managers and international logistics leaders.
Important note: Please share the client website so the buyer list can be matched accurately to the exact product, industry, and buyer intent level. That is the best way to identify the highest-converting contacts from this event.
9️⃣ Suggested industries based on the industry list
For this event, the best industry filters are:
- Logistics & Supply Chain
- Transportation/Trucking/Railroad
- Warehousing
- Import & Export
- Package/Freight Delivery
- Maritime
- Aviation & Aerospace
- Airlines/Aviation
- Wholesale
- Retail
- Computer Software
- Information Technology & Services
- Industrial Automation
- Mechanical or Industrial Engineering
- Management Consulting
- Consumer Goods
- Food & Beverages
- Pharmaceuticals
- Medical Devices
- Automotive
- Oil & Energy
Final recommendation
transport logistic China 2026 is a very strong event for attendee-list sales if your client serves logistics, freight, shipping, warehousing, transport, supply chain, and trade operations. It has global reach, strong commercial intent, and a highly relevant buyer ecosystem.
Best buyer segments to collect:
- Logistics and supply chain directors
- Freight forwarding executives
- Shipping and port operations teams
- Warehouse and distribution managers
- Procurement and sourcing leaders
- Import/export and customs compliance professionals
- Transport and fleet operations managers
- Technology buyers for logistics and supply chain
Quality rating for B2B attendee-list sales: 9/10
This is a high-value global logistics event with strong buyer intent and excellent commercial relevance. The biggest value comes from filtering properly by job title, company type, and product fit.
Please share the client website so I can refine the best buyer companies, job titles, and industries for your exact product.
Data sheet
| Event Name | transport logistic China 2026 |
| Event Date | 24–26 June 2026 |
| Event Status | Upcoming |
| Venue | Shanghai New International Expo Centre (SNIEC) |
| City | Shanghai |
| State / Region | Shanghai Municipality |
| Country | China |
| Organizer | Messe München (with local China event organization partners) |
| Official Event Website | transportlogistic-china.com |
| Event Type | International B2B trade show and conference for logistics, freight forwarding, supply chain, shipping, warehousing, air cargo, maritime transport, road/rail transport, cold chain, digital logistics, and transport infrastructure |
| Primary Category | Logistics & Transportation |
| Secondary Applicable Categories | Business Services; Industrial Engineering; Packing & Packaging; IT & Technology |
| Audience Reach | Global trade audience with strong Asia-Pacific and China buyer density |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official event pages confirm the event and scope, but current-year attendance has not been publicly verified in this report. |
| Main Purpose of Event | To connect logistics, transport, freight, warehousing, cargo, and supply chain decision-makers with service providers, technologies, equipment suppliers, and industry partners for business development, sourcing, and strategic networking. |
transport logistic China 2026 is a major international B2B event focused on logistics, freight forwarding, shipping, air cargo, warehousing, and transport infrastructure. It is positioned as a high-value industry meeting point for companies involved in moving goods, managing supply chains, and adopting transport and logistics technologies.
The event matters because it concentrates a dense audience of operators, buyers, trade partners, and solution providers in one place. For exhibitors and prospecting teams, it is particularly valuable for reaching decision-makers responsible for freight procurement, network optimization, warehouse operations, digital logistics transformation, and cross-border transport execution.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Freight forwarding teams | International freight forwarders, NVOCCs, customs brokers | Evaluate transport, software, and service partners | High-value buyers for TMS, visibility, customs, and route optimization solutions |
| 3PL / 4PL operators | Contract logistics providers, warehouse operators, integrators | Operational and procurement decision-makers | Strong fit for automation, WMS, racking, material handling, and visibility tools |
| Shippers / cargo owners | Manufacturers, exporters, importers, brand owners | Buyer-side logistics and supply chain leaders | Relevant for freight, warehousing, cold chain, packaging, and transport management suppliers |
| Air cargo stakeholders | Airlines, cargo terminals, GSA partners, airport logistics teams | Network, capacity, and handling decision-makers | Useful for cold chain, cargo handling, security, and airfreight tech vendors |
| Maritime and port operators | Ports, terminal operators, shipping lines, stevedoring firms | Infrastructure and technology buyers | Relevant for cargo handling, port systems, and supply chain integration providers |
| Road and rail transport operators | Fleet operators, linehaul carriers, rail logistics providers | Fleet, routing, and asset procurement influence | High relevance for telematics, fleet management, and transport equipment suppliers |
| Warehouse and distribution leaders | DC operators, fulfillment centers, cold chain warehouses | Operations and capital expenditure decision-makers | Strong fit for automation, racking, software, and temperature-controlled logistics offerings |
| Supply chain technology buyers | Shippers, logistics providers, 3PLs, enterprise tech teams | Selects software and digital transformation vendors | Ideal for SaaS, analytics, visibility, and automation suppliers |
| Government and trade bodies | Transport authorities, customs, port and trade development bodies | Policy, standards, and procurement influence | Relevant for infrastructure, compliance, and public-private partnership suppliers |
| Consultants and advisors | Supply chain consultants, transformation advisors, analysts | Influence buyer recommendations and vendor shortlists | Good secondary audience for market-intelligence, software, and strategic services |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shanghai | Very high | High | Major logistics, trade, port, and multinational HQ hub |
| Host region: East China | High | High | Strong concentration of manufacturing, export, shipping, and warehouse operations |
| Nearby business hubs | Jiangsu, Zhejiang, Anhui, Suzhou, Ningbo, Hangzhou, Nanjing | High | Dense freight, trade, and industrial buyer base |
| National reach | Strong | High | Expected to draw participants from major Chinese logistics corridors and industrial provinces |
| International reach | Moderate to high | High | Relevant to Asia-Pacific, Europe, Middle East, and global supply chain firms serving China trade lanes |
| Trade corridor coverage | China inbound/outbound trade, maritime, air cargo, rail, road | High | Strong fit for companies serving import/export and multimodal transport networks |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event serves international logistics and supply chain markets and attracts cross-border business development, procurement, and partnership activity. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| COSCO Shipping Logistics Co., Ltd. | Logistics operator / shipper-side | Large integrated logistics buyer and ecosystem participant in freight, warehousing, and multimodal services | coscoshipping.com | Procurement Director, Logistics Director, Supply Chain Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| S.F. Holding Co., Ltd. (SF Express) | Express / parcel / logistics operator | Buyer for transport tech, sorting, warehousing, linehaul, and cold-chain solutions | sf-express.com | Head of Procurement, Fleet Manager, Warehouse Operations Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| DHL Global Forwarding | Freight forwarding / 3PL | High relevance for freight, customs, visibility, and digital logistics procurement | dhl.com | Sourcing Manager, Country Head, Operations Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Kuehne+Nagel | Freight forwarding / logistics services | Likely buyer of logistics software, warehouse services, and transport capacity | kuehne-nagel.com | Procurement Manager, Logistics Director, IT Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| DB Schenker | 3PL / freight forwarding | Relevant for multimodal transport, warehouse automation, and supply chain technology buying | dbschenker.com | Global Procurement, Operations Director, Supply Chain Director, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Maersk | Shipping / logistics operator | Buyer and influencer for port, ocean freight, warehousing, and digital supply chain services | maersk.com | Procurement Director, Commercial Director, Operations Manager, IT Director | Strong Market Fit, Attendance Not Confirmed |
| COSCO SHIPPING Ports | Port operator / infrastructure buyer | Relevant for handling systems, port tech, terminal equipment, and infrastructure solutions | coscoshippingports.com | Port Operations Director, Engineering Director, Procurement Head, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Cainiao Network | E-commerce logistics platform | High buyer relevance for digital logistics, fulfillment, tracking, and warehouse automation | cainiao.com | Product Manager, Procurement Lead, Logistics Operations Director, Technology Director | Strong Market Fit, Attendance Not Confirmed |
| JD Logistics | Fulfillment / logistics operator | Likely buyer of warehouse systems, transport management tools, and cold-chain services | jdlogistics.com | Supply Chain Director, Procurement Manager, Operations Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| YTO Express | Express logistics / courier | Relevant for fleet, sorting automation, warehouse, and logistics technology purchase cycles | yto.net.cn | Operations Director, Procurement Head, Fleet Manager, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| SF Supply Chain | Supply chain services / 3PL | Strong fit for warehouse, transport, visibility, and supply chain optimization vendors | sf-scm.com | Supply Chain Manager, Procurement Director, Warehouse Director, Solution Architect | Strong Market Fit, Attendance Not Confirmed |
| XPO Logistics | Logistics / transport services | Relevant for transportation software, warehousing, and brokerage solutions | xpo.com | Vice President Operations, Procurement Manager, Logistics Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Lufthansa Cargo | Air cargo operator | Key buyer for cargo handling, cold chain, and airfreight systems | lufthansa-cargo.com | Cargo Operations Director, Procurement Lead, Product Manager, Network Planning Manager | Strong Market Fit, Attendance Not Confirmed |
| Ningbo Zhoushan Port Co., Ltd. | Port operator | Relevant for port logistics, terminal tech, and infrastructure procurement | nbport.com.cn | Engineering Director, Operations Director, Procurement Manager, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns vendor strategy, sourcing, and supplier selection for logistics, transport, and technology spend. |
| 2 | VP Procurement / Director of Procurement | Procurement | VP / Director | Major buyer for freight, warehousing, technology, and service contracts. |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Evaluates carriers, 3PLs, software, and logistics service providers. |
| 4 | Supply Chain Director | Supply Chain | Director | Influences transportation strategy, inventory flow, and network design. |
| 5 | Logistics Director | Logistics / Operations | Director | Core decision-maker for freight, transport partners, warehousing, and route optimization. |
| 6 | Warehouse Operations Director | Warehouse / Operations | Director | Buyer for automation, WMS, racking, labor optimization, and material handling. |
| 7 | Operations Director / Operations Manager | Operations | Director / Manager | Oversees efficiency, service levels, and vendor performance. |
| 8 | IT Director / CIO / CTO | IT / Digital Transformation | Director / Executive | Influences logistics software, visibility platforms, automation, integration, and data tools. |
| 9 | Transportation Manager / Fleet Manager | Transport / Fleet | Manager | Relevant for telematics, fleet management, route planning, and compliance solutions. |
| 10 | Business Development Director / Partnerships Director | Commercial | Director | Important for alliance building, channel development, and ecosystem partnerships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Logistics & Supply Chain | Core industry for freight, transport, warehousing, and supply chain operations | Direct buyer targeting for logistics services and software |
| 2 | Transportation/Trucking/Railroad | Strong fit for multimodal transport operators and fleet owners | Carrier, fleet, and linehaul buyer outreach |
| 3 | Package/Freight Delivery | Relevant for express, last-mile, and parcel logistics buyers | Parcel automation, delivery optimization, and tracking solutions |
| 4 | Import & Export | Important for trade, customs, and cross-border shipping organizations | Freight forwarding, customs, and trade compliance targeting |
| 5 | Computer Software | Relevant for TMS, WMS, visibility, analytics, and logistics tech vendors | Digital logistics solutions and integration tools |
| 6 | Warehousing | Strong buyer density for warehouse systems and material handling | Warehouse automation, storage, and operational efficiency offerings |
| 7 | Retail | Retailers are major logistics buyers across replenishment and fulfillment | Retail supply chain, e-commerce fulfillment, and distribution solutions |
| 8 | Industrial Automation | Relevant for warehouse automation, material handling, and robotics | Automation, robotics, and intralogistics sales |
| 9 | Maritime | Aligned with ports, shipping, and ocean freight stakeholders | Maritime systems, port services, and shipping technology targeting |
| 10 | Government Administration | Relevant for customs, transport authorities, ports, and public logistics projects | Public-sector logistics, infrastructure, and compliance outreach |
| 11 | Electrical/Electronic Manufacturing | Large exporters and importers with complex supply chains | Manufacturing logistics and trade lane solutions |
| 12 | Food Production | Relevant for cold chain and temperature-controlled distribution | Cold chain logistics and food transport services |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer attendance figure not verified in this report | Use as a qualified B2B prospecting event even without a public attendance count |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official current-year list not verified in this report | Important for exhibitor-targeting workflows if released by organizer |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified buyer registry published in this report | Buyer density is expected to be high based on event category and market position |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda not fully verified in this report | Track official conference agenda for speaker-led account targeting |
| Sponsor count | Not publicly confirmed | Unconfirmed | Current sponsor roster not verified in this report | Sponsor list can be useful for priority account mapping when published |
| Historical attendance | Not included here | Historical evidence not verified in this report | Requires official prior-year event statistics | If needed, use organizer archives for prior-year footfall and exhibitor totals |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Freight and forwarding | Capacity, pricing, customs, lane optimization | Direct meetings with transportation and trade teams | Freight services, customs brokerage, route optimization software |
| Warehouse automation | Reduce labor cost and improve throughput | Operations and capex buyer meetings | Racking, conveyors, AMRs, sortation, robotics |
| Digital logistics | Visibility, control tower, integration, analytics | IT and transformation buyer engagement | TMS, WMS, visibility platforms, analytics, AI workflow tools |
| Cold chain | Temperature control and compliance | High-value niche conversations | Reefer transport, monitoring, packaging, temperature sensors |
| Air cargo | Speed, security, handling efficiency | Meet airlines, GSA partners, and cargo terminals | Cargo handling systems, tracking, screening, and cold-chain solutions |
| Maritime and ports | Terminal performance, throughput, and digitization | Infrastructure and equipment buyer outreach | Port tech, terminal systems, cranes, sensors, security systems |
| Road and rail transport | Fleet utilization and multimodal connectivity | Fleet and transport operations conversations | Telematics, route planning, fleet software, equipment |
| Sustainability | Emissions reporting and greener transport operations | Executive and ESG buyer engagement | Carbon tracking, fuel optimization, electrification support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event concentrates logistics, transportation, warehouse, and supply chain buyers. |
| Decision-maker availability | High | Senior operations, procurement, and technology leaders are strong targets for this event. |
| Data collection potential | High | Good fit for exhibitor, sponsor, agenda, and company-mapping workflows when official lists are published. |
| Apollo targeting potential | Very High | Strong industry and title-based segmentation across logistics, transportation, warehousing, and tech buyers. |
| Geographic targeting potential | High | Excellent for East China, Greater China, APAC, and international trade lane targeting. |
| Best outreach approach | High | Prioritize pre-event appointment setting, event follow-up, and account-based outreach by transport subsegment. |
| Overall lead quality | Very High | A strong B2B event for attendee list sales, prospecting, and pipeline generation in logistics and supply chain. |
| Best use case | Attendee list building, exhibitor targeting, and account-based outreach | Best for vendors selling software, equipment, transport services, consulting, and operational solutions. |
| Limitations / risks | Medium | Current-year attendee, exhibitor, and buyer lists may not be publicly available at the time of research. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Logistics & Supply Chain; Transportation/Trucking/Railroad; Package/Freight Delivery; Warehousing; Import & Export; Maritime; Computer Software; Industrial Automation | Align searches to the event’s core buyer base |
| Departments | Procurement; Operations; Supply Chain; Logistics; IT; Digital Transformation; Warehouse; Commercial | Reach functional owners and influencers |
| Seniority | Manager; Director; VP; CXO | Prioritize decision-makers and budget owners |
| Job titles | Procurement Director, Strategic Sourcing Manager, Supply Chain Director, Logistics Director, Operations Director, Warehouse Director, Fleet Manager, CIO, CTO, IT Director | Identify exact event-relevant decision-makers |
| Geography | China; East China; Shanghai; Jiangsu; Zhejiang; Guangdong; Hong Kong; Singapore; Japan; South Korea; Southeast Asia | Focus on the strongest origin markets for the show |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Cover mid-market operators through enterprise logistics groups |
| Keywords | logistics, freight forwarding, 3PL, 4PL, warehousing, supply chain, cargo, port, cold chain, TMS, WMS, fleet, fulfillment, customs, transport | Refine searches to event-relevant purchasing intent |
| Technologies | ERP, WMS, TMS, fleet telematics, warehouse automation, AI analytics, visibility platforms | Target companies actively investing in logistics modernization |
| Company type | Public companies; private logistics operators; enterprise shippers; government-linked operators; 3PLs; carriers | Separate high-budget accounts from smaller operators |
| Revenue range | Where relevant, prioritize mid-market to enterprise revenue bands | Improves fit for larger transportation and supply chain budgets |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| transport logistic China official website | Official event website | Event identity, positioning, and official brand/location context | High |
| Messe München official website | Organizer website | Organizer ownership and trade show portfolio context | High |
| SNIEC official website | Venue website | Venue identity and Shanghai event-location verification | High |
| Official event pages and agenda / exhibit information | Official event pages | Event scope, format, and B2B industry focus | High |
| Official event overview page | Official event page | Market positioning and category fit | High |
| Official exhibitor / sponsor / speaker / buyer lists | Event directory sources | Not publicly verified in this report for the current edition | Not verified here |
| Official prior-year statistics / brochures | Archive / historical event materials | Potential support for historical participation and attendance evidence | Not verified here |
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