The World of Park & Leisure Homes Show
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About this event
The World of Park & Leisure Homes Shows
Event type: Park homes, leisure homes, holiday lodges, residential park homes, holiday parks, landowners, developers, manufacturers, suppliers, finance, planning, and property investment
Overall buyer-readiness assessment: This is a highly relevant event for companies serving the park home, leisure home, holiday lodge, resort, glamping, holiday park, and residential development ecosystem. It attracts a mixed audience of developers, park operators, landowners, manufacturers, suppliers, consultants, finance providers, and service businesses. The strongest buyer value is usually found in decision-makers connected to park development, site expansion, home supply, utilities, construction, interiors, financing, and park management.
Important note: To narrow the best buyer targets properly, please share your client website first. The right buyer profile changes significantly depending on whether your client sells park-home products, marketing services, financial services, construction materials, planning support, utilities, interior furnishing, software, staffing, or other solutions.
1️⃣ Who attends: Buyers / attendees
This show is not just a consumer-facing exhibition. It brings together a strong mix of commercial buyers and industry stakeholders involved in land development, leisure accommodation, home manufacturing, park management, and property-related services. Attendees are generally interested in expansion, investment, operational improvement, design, compliance, and customer experience.
Main attendee groups:
- Park home operators and residential park owners
- Holiday park owners and resort developers
- Leisure home and lodge manufacturers
- Landowners exploring park development opportunities
- Property developers and site acquisition teams
- Planning consultants and planning advisors
- Finance and mortgage providers focused on leisure or park home assets
- Construction, utility, and infrastructure suppliers
- Interior fit-out, furnishing, and outdoor living suppliers
- Industry associations, legal advisors, and compliance experts
The best buyers are usually those with responsibility for purchasing, expansion, development, refurbishment, or strategic partnerships. For attendee-list sales, the most valuable contacts tend to be directors, owners, founders, development managers, operations managers, acquisition teams, and commercial decision-makers.
2️⃣ Where the show is happening + attendee geographic origin
Location: The World of Park & Leisure Homes Shows is typically held in the United Kingdom, and the audience is usually drawn from across the UK leisure and residential park sector. If you want, I can also tailor this to the exact 2026 venue once you share the event edition or listing link.
Attendee geographic origin:
- Primary origin: United Kingdom
- Secondary origin: Ireland and nearby European markets
- Likely regional concentration: England, Scotland, Wales, and Northern Ireland
- Commercial reach: Buyers often travel nationally because the sector is relationship-driven and highly specialized
Because this is a niche industry event, attendance is often less about sheer scale and more about the quality of decision-makers. Many attendees are actively exploring products and services for parks, lodges, holiday developments, or residential sites.
3️⃣ Audience reach: Local / National / Global
Reach type: National with some regional and selective international reach
This is primarily a national UK event, with visitors coming from multiple parts of the country. The audience is often highly concentrated within the park homes, leisure homes, and holiday park ecosystem. While the core reach is national, certain suppliers, manufacturers, and consultants may have broader international business interests, especially across Europe.
From a commercial list perspective, this event is best categorized as a specialist national B2B event with strong decision-maker density rather than broad mass-market scale.
4️⃣ Sample buyer company names + websites
Below is a sample buyer table with likely account types and target titles. These are examples of companies or buyers that fit the event theme and would make sense for attendee targeting. The list is designed for business development, attendee-list enrichment, and buyer segmentation.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | ABI UK | abiuk.co.uk | Sales Director / Commercial Director | Major park home and leisure home manufacturer; strong buyer fit for home supply, design, and sector partnerships. |
| 2 | Atlas Leisure Homes | atlasleisurehomes.co.uk | Managing Director / Operations Director | Relevant leisure home manufacturer with direct interest in buyers, park operators, and distribution relationships. |
| 3 | Victory Leisure Homes | victoryleisurehomes.co.uk | Commercial Manager / Sales Manager | Strong alignment with park and leisure home supply, product promotion, and buyer acquisition. |
| 4 | Pemberton Park & Leisure Homes | pemberton-leisurehomes.co.uk | Business Development Manager | Direct fit for park home and leisure lodge buyers, including operators and developers. |
| 5 | Willerby | willerby.com | Sales Director / Partnerships Manager | Leading home manufacturer in the sector; highly relevant for park operators and development networks. |
| 6 | Swift Group | swiftgroup.co.uk | Commercial Director / Dealer Development Manager | Well-positioned for leisure home and holiday accommodation buyers. |
| 7 | Stately-Albion | stately-albion.co.uk | Managing Director / Regional Sales Manager | Strong park home manufacturer profile with direct relevance to park operators and property buyers. |
| 8 | Park Home Assist | parkhomeassist.com | Director / Partnership Manager | Insurance and service support for park home residents and operators; good commercial fit. |
| 9 | Caravan and Motorhome Club | camc.com | Head of Partnerships / Commercial Manager | Strong leisure and holiday accommodation audience overlap with park and site operators. |
| 10 | Parkdean Resorts | parkdeanresorts.co.uk | Development Director / Procurement Manager | Major holiday park operator with consistent need for suppliers, upgrades, and service providers. |
| 11 | Haven | haven.com | Procurement Director / Operations Director | Large-scale holiday park operator with strong purchasing and development activity. |
| 12 | Butlin's | butlins.com | Property Development Manager / Commercial Manager | Holiday and leisure property operations create strong supplier and development interest. |
| 13 | Away Resorts | awayresorts.co.uk | Head of Development / Head of Procurement | Holiday park operator with clear fit for land, development, and guest experience suppliers. |
| 14 | John F Hunt Regeneration | johnfhunt.co.uk | Development Director / Project Director | Useful for site redevelopment, land use, infrastructure, and park expansion projects. |
| 15 | Marston's PLC | marstons.co.uk | Property Manager / Estates Director | Relevant for land assets, hospitality-adjacent development, and leisure property decisions. |
| 16 | Sunseeker Luxury Lodges | sunseekerlodges.co.uk | Managing Director / Sales Director | Luxury lodge positioning aligns with high-value park and leisure home buyers. |
| 17 | Pathfinder Homes | pathfinderhomes.com | Commercial Director / Business Development Director | Specialist park home and lodge manufacturer with direct sector relevance. |
| 18 | Park Holidays UK | parkholidays.com | Acquisitions Manager / Operations Director | Large holiday park operator with frequent purchasing, expansion, and supplier needs. |
| 19 | Lioncroft Wholesale | lioncroftwholesale.co.uk | Sales Director / Buying Manager | Potentially relevant for furnishing, interiors, retail supply, and park merchandising. |
| 20 | Glanbia or other land/development-focused property group | Use company website | Land Acquisition Manager / Development Director | Good fit if the client sells development, finance, planning, or infrastructure-related services. |
Top 5 strongest buyer samples: ABI UK, Willerby, Parkdean Resorts, Haven, Pemberton Park & Leisure Homes.
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Managing Director
- Owner / Founder
- Commercial Director
- Sales Director
- Business Development Manager
- Development Director
- Acquisitions Manager
- Operations Director
- Procurement Manager
- Partnerships Manager
- Estates Director
- Project Director
- Planning Consultant
- Finance Director
- Site Manager / Park Manager
- Head of Property
- Head of Development
- Managing Partner
Industries to suggest from your list:
- Real Estate
- Construction
- Building Materials
- Furniture
- Design
- Hospitality
- Leisure, Travel & Tourism
- Retail
- Financial Services
- Management Consulting
- Marketing & Advertising
- Environmental Services
- Utilities
- Transportation/Trucking/Railroad
- Wholesale
Event type: B2B trade show with a strong niche commercial audience, mixed with sector networking, product discovery, and relationship-based selling.
6️⃣ Estimated attendance / expected footfall
Estimated attendance: Medium-scale niche event, typically ranging from several hundred to a few thousand attendees depending on edition, venue, and whether it is a standalone show or part of a broader event series.
Because the event serves a specialized sector, footfall quality matters more than raw volume. The attendee mix is often concentrated around:
- Park operators
- Leisure home buyers
- Manufacturers and suppliers
- Developers and landowners
- Service providers and consultants
Practical sales interpretation: If your client wants direct B2B buyer conversations, this event can be strong even at moderate footfall because many attendees are commercially relevant and decision-capable.
7️⃣ Key focus areas & buyer engagement
Core focus areas:
- Park home manufacturing and supply
- Leisure lodges and holiday accommodation
- Park expansion and site development
- Land acquisition and planning
- Utilities, infrastructure, and site services
- Interior design and fit-out
- Outdoor living, landscaping, and amenity upgrades
- Finance, insurance, and legal support
- Operations, management, and guest experience
- Refurbishment, maintenance, and aftersales services
Buyer engagement opportunities:
- Product demonstrations for park and leisure homes
- Lead generation for site development and expansion services
- Network-building with park owners and operators
- Partnership building with manufacturers and distributors
- Consultative selling around planning, finance, and compliance
- Upsell opportunities in interiors, landscaping, utilities, and maintenance
The most effective outreach message should focus on business outcomes such as growth, asset value, occupancy, customer experience, operational efficiency, and compliance rather than broad generic marketing language.
8️⃣ Client-product fit note
Please share your client website before I finalize the best buyer targets. The ideal audience for this event depends heavily on what your client sells.
Examples:
- If the client sells park home or lodge products, the best targets are operators, developers, manufacturers, and acquisition teams.
- If the client sells construction or building materials, target development directors, procurement managers, site managers, and contractors.
- If the client sells finance or insurance, target owners, operators, brokers, and estate directors.
- If the client sells marketing or CRM solutions, target sales directors, commercial directors, and guest acquisition teams.
- If the client sells interiors, furniture, or outdoor products, target refurbishment teams, park managers, and procurement leads.
Once you share the client website, I can refine the account list and job titles so the outreach is more accurate and more likely to convert.
9️⃣ Final recommendation
This is a solid niche event for buyer-list development because it brings together a specialized commercial audience with strong decision-maker potential. It is especially useful if your client serves park homes, leisure homes, holiday parks, property development, construction, finance, interiors, utilities, or related services.
Best buyer segments to collect:
- Park home and lodge manufacturers
- Holiday park operators
- Residential park owners
- Development and acquisition teams
- Procurement and commercial directors
- Planning and property consultants
- Finance and insurance providers
- Construction, utilities, and fit-out suppliers
Buyer quality rating for attendee-list sales: 8.5/10
Very strong sector fit, clear commercial intent, and good relationship-driven value. The main limitation is that the audience is niche, so the list becomes most valuable when filtered carefully by job title, company type, and buying intent.
Next step: Send me your client website, and I will identify the best-fit buyers for this event based on the exact product or service you want to promote.
Data sheet
The World of Park & Leisure Homes Show – Event Attendee & Buyer Profile Analysis
Event date: 12 June 2026 – 14 June 2026
Location: NAEC Stoneleigh (Stoneleigh Park), Coventry, Warwickshire, United Kingdom
Event status: Upcoming
Research date: 23 June 2026
Event Overview
| Event Name | The World of Park & Leisure Homes Show |
| Event Date | 12 June 2026 – 14 June 2026 |
| Event Status | Upcoming |
| Venue | NAEC Stoneleigh (Stoneleigh Park) |
| City | Coventry |
| State / Region | Warwickshire |
| Country | United Kingdom |
| Organizer | Organizer entity not fully confirmed from the supplied brief. Event is publicly associated with the Park Home & Leisure / park-home sector media ecosystem and should be verified on the official registration page. |
| Official Event Website | Official event page should be verified via the Park Home & Leisure event listing and registration pages. |
| Event Type | Trade show / consumer-business hybrid exhibition focused on park homes, leisure homes, holiday lodges, residential park homes, holiday parks, landowners, developers, manufacturers, suppliers, finance, planning, and property investment. |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Hospitality; Real estate-related buyer activity within holiday park and residential park operations; Business Services |
| Audience Reach | Primarily national within the United Kingdom, with strong regional concentration across England and practical relevance for park operators, developers, and suppliers across the wider British leisure accommodation market. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium at this stage. Core event dates and venue are confirmed from the supplied brief; buyer and footfall data require verification from official show materials or exhibitor prospectus. |
| Main Purpose of Event | To connect park-home and leisure-home buyers, park operators, developers, landowners, manufacturers, finance providers, planning specialists, and service suppliers around residential park homes, holiday lodges, site development, sourcing, investment, and operational partnerships. |
About the Event
The World of Park & Leisure Homes Show is positioned around the park-home, holiday lodge, leisure accommodation, and residential park ecosystem. Based on the supplied brief and the established market profile of this event format, the show brings together a mixed audience that includes prospective home buyers, park operators, landowners, developers, manufacturers, finance providers, planning advisers, and specialist suppliers serving the sector.
From a B2B perspective, the event matters because it sits at the intersection of property development, leisure operations, modular and manufactured housing, tourism accommodation, and site infrastructure purchasing. This makes it commercially relevant for lead generation where the target customer is involved in park expansion, home procurement, utility installation, interiors, fit-out, financing, construction, planning, technology, or day-to-day park management. It is suitable for targeted B2B attendee list building if the objective is to reach decision-makers in the park and leisure property value chain, but current-year participant verification remains essential before naming any attendee as confirmed.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Holiday park operators | Holiday parks, lodge parks, caravan resorts, mixed leisure accommodation operators | Site expansion, accommodation procurement, utilities, maintenance, guest experience, technology and facilities purchasing | High-value B2B buyers for homes, infrastructure, finance, software, furnishings, marketing, and operational services |
| Residential park owners and managers | Residential park home communities, retirement park operators, estate managers | Home replacement, compliance, amenity upgrades, landscaping, utilities, resident services | Strong buyer segment for park services, construction, maintenance, insurance, and resident-facing products |
| Landowners and site developers | Private estates, leisure developers, land promoters, property developers | Early-stage feasibility, planning, construction, infrastructure sourcing, financing | Important for high-ticket projects and long-cycle sales |
| Manufacturers and assembly buyers | Park-home manufacturers, lodge manufacturers, modular home builders | Component sourcing, materials procurement, interior fit-out, logistics and dealer/park partnerships | High relevance for B2B suppliers into the production chain |
| Finance and lending stakeholders | Specialist lenders, brokerages, asset finance providers, investment advisers | Finance structuring for purchasers, developers, and park operators | Relevant for partnership selling, referrals, and co-marketing rather than direct procurement alone |
| Planning, legal, and compliance advisers | Planning consultants, surveyors, legal advisers, compliance specialists | Influence specification, permitting, land use, and procurement decisions | Useful influencer segment for specification-led sales |
| Facilities and operations leaders | Park operations teams, estate services, guest services, maintenance teams | Operational purchasing, maintenance contracts, site services, utilities, security | Good target group for recurring revenue services |
| Property investors and acquisition buyers | Private investors, family offices, leisure property investors | Evaluate park investments, park acquisitions, rental-yield opportunities | Relevant for financing, advisory, and development partnerships |
| Retail and consumer home buyers | Individuals buying park homes or holiday lodges for residence or leisure use | Direct purchase decisions on homes and finance options | Relevant for exhibitors selling homes directly, but lower value for pure B2B lead-gen unless consumer demand is also in scope |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Coventry | Local trade visitors, nearby park operators, service providers, regional buyers | Moderate | Venue access supports same-day attendance from West Midlands and surrounding counties |
| Warwickshire / West Midlands | Regional developers, park managers, contractors, finance intermediaries | High | Strong drive-in catchment for B2B meetings and supplier discovery |
| Midlands business hubs | Birmingham, Leicester, Northampton, Nottingham, Milton Keynes corridors | High | Relevant for manufacturing, transport, supply chain, and service partners |
| England-wide | Holiday park groups, residential park operators, landowners, manufacturers, brokers, consultants | Very High | Likely strongest source of commercial visitors based on the sector footprint |
| Wales and Scotland | Selected operators, lodge businesses, and tourism accommodation stakeholders | Medium | Relevant where suppliers serve the wider UK lodge and park market |
| International | Limited but possible from manufacturers, investors, and specialist suppliers | Low | Event profile appears primarily UK-focused rather than global |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event serves the UK park-home and leisure-home market and is likely to draw buyers and suppliers from across England, with selected participation from Wales and Scotland. |
| Regional | Secondary characteristic | Its Midlands location creates a strong regional attendance base for same-day visitors and nearby operators. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Park Holidays UK | Holiday park operator | Large UK holiday park group with recurring needs across accommodation sourcing, park upgrades, guest operations, facilities, and digital systems | parkholidays.com | Operations Director, Procurement Manager, Park Development Manager, Head of Facilities | Strong Market Fit, Attendance Not Confirmed |
| Away Resorts | Holiday resort and lodge operator | Relevant buyer for guest accommodation, site services, marketing technology, interiors, and operational supply | awayresorts.co.uk | Head of Procurement, Operations Director, Commercial Director, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| Haven | Holiday park operator | Major buyer in leisure accommodation, maintenance, technology, utilities, and resort operations | haven.com | Procurement Lead, Head of Property, Facilities Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Parkdean Resorts | Holiday park operator | High relevance for accommodation procurement, site services, facilities, and guest experience technology | parkdeanresorts.co.uk | Director of Procurement, Operations Director, Head of Facilities, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Lovat Parks | Holiday park operator | Premium park operator likely relevant for lodge sourcing, sustainability, facilities, and guest-facing improvements | lovatparks.com | Managing Director, Operations Manager, Park Manager, Head of Development | Strong Market Fit, Attendance Not Confirmed |
| Meadow Bay Villages | Holiday and residential park operator | Relevant hybrid operator for both residential and leisure park purchasing needs | meadowbay.com | Commercial Director, Park Operations Manager, Facilities Manager, Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Wyldecrest Parks | Residential park home operator | Significant relevance for residential park infrastructure, compliance, resident services, utilities, and refurbishment | wyldecrestparks.com | Director of Operations, Estates Manager, Procurement Manager, Asset Manager | Strong Market Fit, Attendance Not Confirmed |
| Tingdene Parks | Residential park operator / homes-related business | Relevant because of direct presence in the residential park and park-home ecosystem | tingdene-parks.net | Managing Director, Park Manager, Commercial Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| British Holiday & Home Parks Association (BH&HPA) | Industry association | Key industry body connected to operators, owners, and policy stakeholders across the sector | bhhpa.org.uk | Policy Director, Member Services Lead, Partnerships Manager, Industry Affairs Manager | Strong Market Fit, Attendance Not Confirmed |
| British Parks | Industry membership association | Represents park-home and holiday-park interests and can influence member supplier access | britishparks.co.uk | Partnerships Manager, Membership Director, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Hoseasons | Distribution / holiday accommodation platform | Relevant commercial buyer or partner for holiday park distribution, booking performance, and occupancy growth | hoseasons.co.uk | Partnerships Director, Commercial Manager, Supply Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Sykes Holiday Cottages | Distribution / accommodation operator partner | Relevant for commercial partnerships where parks or lodges are sold or marketed through agency channels | sykescottages.co.uk | Partnerships Director, Commercial Manager, Supply Acquisition Manager | Strong Market Fit, Attendance Not Confirmed |
The table above is a prospecting-oriented buyer universe for this event ecosystem. It is not a confirmed attendee list for the 2026 edition. Current-year participant confirmation should be taken only from official exhibitor, sponsor, speaker, buyer, or attendee-facing show materials.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Managing Director | Executive Office | C-Level / Owner | Common decision-maker in owner-operated parks, development firms, and specialist leisure property businesses |
| 2 | Operations Director | Operations | Director | Owns service delivery, site performance, maintenance priorities, and implementation of supplier solutions |
| 3 | Procurement Manager | Procurement | Manager | Relevant for formal supplier onboarding, sourcing, and contract decisions in larger operator groups |
| 4 | Head of Facilities | Facilities | Head / Director | Controls maintenance, utilities, grounds, amenity, and guest-facing infrastructure spend |
| 5 | Development Director | Property / Development | Director | Critical for land use, expansion planning, new site delivery, and capital project buying |
| 6 | Commercial Director | Commercial | Director | Owns revenue strategy, product mix, distribution partnerships, and often key supplier decisions |
| 7 | Park Manager | Operations | Manager | Direct user and influencer for day-to-day operations, maintenance contracts, and site purchases |
| 8 | Asset Manager | Property / Finance | Manager / Director | Important where parks are investment-backed and capex decisions are managed centrally |
| 9 | Strategic Partnerships Director | Partnerships / Business Development | Director | Useful for software, finance, distribution, booking, and referral-based supplier offers |
| 10 | Planning Consultant / Development Consultant | Advisory | Senior Specialist | Influences specification, planning pathway, and supplier shortlisting in new projects |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core fit for holiday park and resort operators | Accommodation operations, guest experience, park services, resort technology |
| 2 | Real Estate | Strong fit for landowners, park investors, and site developers | Land acquisition, site development, investment, asset management |
| 3 | Construction | Relevant for site works, infrastructure, civil packages, and build-out projects | Groundworks, utility connections, amenities, expansion projects |
| 4 | Building Materials | Good fit for products used in park-home and lodge construction or refurbishment | Exterior products, insulation, finishes, site infrastructure materials |
| 5 | Mechanical or Industrial Engineering | Relevant for specialist equipment, infrastructure systems, and park engineering needs | Utilities, site systems, maintenance equipment |
| 6 | Facilities Services | Strong fit for operational maintenance and estate management services | Grounds, cleaning, waste, compliance, maintenance contracts |
| 7 | Financial Services | Important because leisure homes and park developments often involve specialized finance | Buyer finance, development finance, insurance-linked offerings |
| 8 | Consumer Services | Applies to resident and guest-facing park services | Resident support, customer experience, service operations |
| 9 | Information Technology & Services | Relevant where parks buy reservation systems, CRM, connectivity, and operational software | Booking, customer management, maintenance, analytics, Wi-Fi and network services |
| 10 | Furniture | Useful for interior fit-out of leisure homes and lodges | Furnishings, interiors, replacement programs, guest accommodation upgrades |
| 11 | Insurance | Sector requires property, liability, and resident/owner insurance products | Risk cover, park operations, owner protection |
| 12 | Leisure, Travel & Tourism | Applicable for holiday-park distribution, tourism partnerships, and resort operations | Occupancy growth, channel partnerships, leisure product sourcing |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Confirmed | No validated 2026 public figure identified in the supplied brief | Use official prospectus or press release if released closer to event |
| Exhibitor count | Not publicly confirmed | Not Confirmed | Requires official exhibitor directory or sales pack | Important for evaluating supplier density and competitive noise |
| Buyer count | Not publicly confirmed | Not Confirmed | No official hosted-buyer or trade-buyer figure identified | Event appears to include both trade and consumer demand |
| Speaker count | Not publicly confirmed | Not Confirmed | Agenda details not verified in the supplied brief | The event may be more exhibition-led than conference-led |
| Sponsor count | Not publicly confirmed | Not Confirmed | Requires official sponsor listing | Useful for partner ecosystem mapping once released |
| Historical attendance | Historical public figure not validated for this report | Historical / prior-year evidence unavailable | No verified prior-year organizer count cited here | Avoid using unofficial attendance estimates in prospecting materials |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Park development | Land use planning, infrastructure design, new site rollout | Meet developers and landowners evaluating new park or lodge schemes | Planning, civil works, utility installation, design, project management |
| Home and lodge sourcing | Procurement of park homes, lodges, and related components | Engage operators and developers comparing suppliers, specifications, and margins | Manufactured homes, modular systems, components, transport, installation |
| Facilities and maintenance | Ongoing maintenance, utilities, grounds, resident and guest service standards | Offer recurring-service contracts and cost-saving operational improvements | Facilities services, compliance, landscaping, waste, energy, water, security |
| Finance | Consumer finance, development funding, refinancing, insurance | Build referral networks with lenders, brokers, and sales teams | Lending, brokerage, insurance, payment systems, commercial finance support |
| Planning and compliance | Permissions, licensing, regulatory pathway, site standards | Useful for consultancy-led, specification-led, and expert advisory sales | Planning advice, legal services, surveys, environmental and safety compliance |
| Interiors and guest experience | Upgrade accommodation appeal, durability, and resale value | Speak with operators focused on premiumization and occupancy | Furniture, soft furnishings, appliances, design, refurbishment services |
| Digital transformation | Reservations, CRM, maintenance workflows, digital marketing, reporting | Target groups with multiple sites and central operations | Software, analytics, Wi-Fi, guest communications, booking systems |
| Property investment | Yield, occupancy, asset appreciation, park acquisition | Relevant for strategic partnerships and investor-led advisory services | Investment advisory, valuations, M&A support, due diligence services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong relevance for suppliers serving park operators, developers, manufacturers, finance firms, and residential park stakeholders. |
| Decision-maker availability | High | The sector often sends owner-operators, directors, park managers, and development leaders with direct influence over purchases. |
| Data collection potential | Medium | Commercial value is good, but public current-year attendee transparency appears limited unless official directories are released. |
| Apollo targeting potential | High | The market maps well to hospitality, real estate, construction, facilities, and finance filters with title-based targeting. |
| Geographic targeting potential | High | The event is UK-centric, enabling clear regional and national segmentation for outreach. |
| Best outreach approach | High | Use account-based outreach to park operators, developers, and residential park groups, supported by solution-specific messaging. |
| Overall lead quality | High | Especially strong where the client sells into park operations, development, accommodation supply, fit-out, financing, or specialist services. |
| Best use case | High | Ideal for targeted B2B buyer profiling, exhibitor targeting, operator outreach, and account list development within the UK park and leisure accommodation market. |
| Limitations / risks | Medium | Mixed consumer and trade profile means messaging must be filtered carefully, and current-year participation data must be verified before claiming attendance. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Real Estate; Construction; Building Materials; Facilities Services; Financial Services; Information Technology & Services; Leisure, Travel & Tourism; Consumer Services; Furniture; Insurance | Captures the park operator, developer, supplier, finance, and service ecosystem |
| Departments | Operations; Procurement; Facilities; Real Estate; Business Development; Partnerships; Finance; Information Technology; Construction | Targets both strategic buyers and operational implementers |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager | Balances strategic authority with day-to-day buying influence |
| Job titles | Managing Director, Operations Director, Park Manager, Procurement Manager, Head of Facilities, Development Director, Commercial Director, Asset Manager, Property Director, Partnerships Director, Estates Manager | Best-fit titles for supplier engagement in this market |
| Geography | United Kingdom; England; West Midlands; Warwickshire; South West England; North West England; East Midlands; Wales; Scotland | Focuses on the UK park and holiday accommodation footprint |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1001-5000 | Covers owner-operated parks through national groups |
| Keywords | holiday park, holiday lodge, leisure homes, park homes, residential park, lodge park, caravan park, resort, glamping, estate management, park operator | Improves precision beyond broad industry labels |
| Technologies, if relevant | Reservation system, CRM, property management software, maintenance software, Wi-Fi infrastructure | Useful only if the client sells software, telecom, or digital operations tools |
| Revenue range, if relevant | Use open range initially; narrow later based on client ACV and project size | Avoid overfiltering in a niche market |
| Company type | Private companies; portfolio-backed operators; associations; selected distributors and finance providers | Reflects the dominant market structure of the sector |
Suggested Apollo Search Logic: Use a UK geography filter combined with titles such as “Managing Director” OR “Operations Director” OR “Procurement Manager” OR “Head of Facilities” OR “Park Manager” OR “Development Director”, then layer industry filters including Hospitality, Real Estate, Construction, and Facilities Services. Add keyword logic such as “holiday park” OR “park home” OR “holiday lodge” OR “residential park” OR “lodge park” OR “glamping” to improve precision.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| NAEC Stoneleigh | Official venue website | Venue identity and event-hosting relevance of NAEC Stoneleigh / Stoneleigh Park | High |
| Stoneleigh Park | Official venue / estate website | Location context for Stoneleigh Park in Warwickshire | High |
| Park Home & Leisure | Sector media / event-related website | Event ecosystem association and market-sector context; official event page should be verified within this environment where applicable | Medium |
| Supplied event brief from requester | User-provided event data | Confirmed event name, city, region, country, venue, and dates used in this report | Medium to High |
| Official company websites listed in the buyer table | Corporate websites | Existence and market relevance of sample buyer-side organizations serving the holiday park, residential park, and leisure accommodation sectors | High for company existence; not evidence of 2026 attendance |
Verification note: This data-sheet is designed for sales planning, buyer profiling, Apollo.io targeting, and event-based prospecting. Current-year attendee, exhibitor, sponsor, and speaker claims should be validated against official 2026 event materials before use in attendee-list sales or attendance-specific outreach.
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