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About this event
Stockholm Tech Show 2026
Event title: Stockholm Tech Show 2026
Event type: Technology, Digital Transformation, Enterprise IT, Cybersecurity, AI, Cloud, Data, SaaS, Telecom, Smart Solutions, Innovation
Estimated attendance: Typically positioned as a high-value regional tech gathering with strong B2B buyer density. For a show of this type in Stockholm, the practical expectation is often a mix of decision-makers, solution buyers, technical leaders, founders, and channel partners, with attendance usually ranging from a few thousand to well above ten thousand depending on the final co-located conference structure, exhibitor count, and partner promotion.
Executive summary
Stockholm Tech Show 2026 is best understood as a buyer-rich technology and innovation event with strong relevance for enterprise software, cybersecurity, cloud infrastructure, digital transformation, telecom, AI, data, and modern workplace solutions. Stockholm is one of Europe’s strongest technology hubs, so the audience is likely to include a high concentration of senior technology decision-makers, startup leaders, product teams, innovation heads, systems integrators, consultants, procurement influencers, and IT buyers. If your client sells into the technology ecosystem, this event can be highly valuable for attendee-list strategy, account mapping, and targeted outreach.
The key to extracting value from this event is not to treat all attendees equally. The best buyer segments depend heavily on what your client sells. A software vendor, cybersecurity firm, cloud provider, telecom solution company, HR tech provider, IT services agency, or industrial technology supplier will each need a different targeting strategy. Before finalizing the best buyer list, please share your client website so I can review the offering and recommend the most relevant buyer titles, industries, and company targets for this event.
1️⃣ Who attends: buyers / attendees
Stockholm Tech Show 2026 will likely attract a strong mix of commercial buyers, technical evaluators, innovation stakeholders, and ecosystem partners. For attendee-list purposes, the most valuable audience is usually the one with budget authority, vendor evaluation responsibility, implementation influence, or strategic responsibility for digital tools and infrastructure.
Main attendee groups likely include:
- Chief Information Officers, Chief Technology Officers, Chief Digital Officers
- IT directors, infrastructure managers, enterprise architects, platform leads
- Cybersecurity directors, security operations leaders, risk and compliance professionals
- Cloud architects, DevOps managers, data engineering leaders, analytics heads
- Product leaders, innovation managers, transformation executives
- Telecom and network decision-makers
- Startup founders, venture-backed scale-up teams, and technology buyers
- Consultants, systems integrators, and managed service providers
- Procurement and vendor management teams from enterprise and public sector organizations
- University researchers, incubator managers, and technology ecosystem partners
For attendee-list monetization, the strongest records are usually decision-makers or influencers in mid-market and enterprise organizations. If the event includes conference sessions, exhibitor networking, and hosted buyer activities, the audience will likely be commercially active rather than purely educational.
2️⃣ Where the show is happening + attendee geographic origin
Location: Stockholm, Sweden
Stockholm is one of the most internationally connected technology cities in Northern Europe. It has a dense concentration of software companies, startups, telecom players, fintech firms, digital agencies, and enterprise IT buyers. An event held here often draws attendees not only from Sweden, but also from across the Nordic region and broader Europe.
Likely geographic origin of attendees:
- Local: Stockholm metro area and greater Sweden
- National: Attendees from across Sweden, especially major business centers such as Gothenburg, Malmö, Uppsala, and Linköping
- Regional: Strong Nordic participation from Norway, Denmark, Finland, and Iceland
- International: Selected global tech vendors, partners, startup investors, and solution providers from wider Europe and North America
Because Stockholm is a recognized innovation center, the event should be treated as a Scandinavian business opportunity with strong cross-border relevance. That makes it attractive for companies targeting EMEA buyers, Nordic enterprise accounts, and regional technology partners.
3️⃣ Audience reach: local / national / global
Audience reach: National plus regional and international
This is not a small local meetup. Stockholm Tech Show 2026 should be viewed as a national Swedish technology event with Nordic influence and selected global participation. Its audience may be shaped by the presence of exhibitors, conference speakers, startup showcases, and partner-led demos, which usually broaden the reach beyond the host city.
Best interpretation of reach:
- Local value: Strong for Stockholm-based enterprise and tech buyers
- National value: Excellent for Swedish IT and digital transformation buyers
- Global value: Moderate to strong, depending on sponsor and exhibitor mix
If your client sells into the Nordic technology market, this event is likely a strong fit. If the client sells globally, the event still matters because Stockholm attracts sophisticated buyers and early adopters who influence regional purchasing decisions.
4️⃣ Sample buyer company names + websites
Below is a practical sample buyer table with 15 targeted companies that are relevant to a technology-focused event in Stockholm. These are not random names; they represent organizations that are likely to attend, exhibit, sponsor, partner, or send technology decision-makers to a show like this. The best titles to target are based on purchasing influence, technical ownership, and solution-fit potential.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Ericsson | ericsson.com | Director, Network Strategy / VP, Technology Partnerships | Major telecom and network technology player with strong relevance to 5G, cloud, enterprise connectivity, and digital infrastructure. |
| 2 | Spotify | spotify.com | Director of Engineering / Head of Platform | Highly relevant for cloud, data, engineering platforms, AI, and software infrastructure buyers. |
| 3 | H&M Group | hmgroup.com | IT Director / Digital Transformation Manager | Large retail enterprise with digital commerce, customer experience, data, and omnichannel technology needs. |
| 4 | Klarna | klarna.com | Chief Information Security Officer / VP, Engineering | Strong fintech and technology decision-maker profile; relevant for cybersecurity, cloud, compliance, and infrastructure solutions. |
| 5 | Vattenfall | vattenfall.com | Head of Digitalization / IT Procurement Manager | Energy and utilities company with enterprise technology, automation, analytics, and security needs. |
| 6 | SEB | sebgroup.com | Technology Procurement Manager / CIO Office Manager | Financial services organization with strong interest in security, cloud, data, governance, and enterprise software. |
| 7 | Volvo Group | volvogroup.com | Digital Innovation Manager / IT Solutions Architect | Industrial and mobility technology buyer with needs in IoT, connected systems, analytics, and automation. |
| 8 | Northvolt | northvolt.com | IT Infrastructure Manager / Head of Data Systems | Advanced manufacturing and industrial technology environment with strong digital infrastructure and automation priorities. |
| 9 | King | king.com | Director of Technology / Security Operations Lead | Digital-native company with high interest in cloud, cybersecurity, engineering tools, and software performance. |
| 10 | Sinch | sinch.com | VP, Product Marketing / Head of Platform Partnerships | Strong communications technology profile; relevant for cloud communications, APIs, and enterprise messaging solutions. |
| 11 | Truecaller | truecaller.com | Engineering Manager / Product Operations Lead | Mobile-first technology business with strong software, data, privacy, and consumer tech relevance. |
| 12 | IKEA | ikea.com | Digital Workplace Manager / Enterprise IT Director | Large multinational with broad technology needs across retail, supply chain, collaboration, and digital commerce. |
| 13 | Logitech | logitech.com | Channel Marketing Director / Product Marketing Manager | Hardware, peripherals, workplace technology, and B2B channel opportunity for tech show engagement. |
| 14 | Telia | telia.com | Enterprise Solutions Director / Technology Partnerships Manager | Telecommunications provider with clear relevance to network, cloud, enterprise connectivity, and digital services. |
| 15 | Assa Abloy | assaabloy.com | Head of Digital Products / IoT Program Manager | Technology-enabled industrial business with needs in connected solutions, security, product innovation, and platform integration. |
Top five sample buyers to prioritize first: Ericsson, Spotify, Klarna, Volvo Group, and Telia. These names give a strong mix of telecom, software, fintech, industrial tech, and enterprise connectivity.
5️⃣ Job profiles, industries & event type
For attendee-list targeting, the most useful records are tied to roles that influence technology purchasing, platform selection, vendor reviews, implementation planning, and innovation strategy. Because this is a broad tech show, the audience can be segmented in several ways depending on your client’s offer.
Best job profiles to target:
- Chief Information Officer
- Chief Technology Officer
- Chief Digital Officer
- IT Director
- Head of Infrastructure
- Enterprise Architect
- Cybersecurity Director
- Information Security Manager
- Cloud Solutions Architect
- DevOps Manager
- Data Engineering Lead
- Head of Analytics
- Digital Transformation Manager
- Product Manager
- Innovation Manager
- Technology Partnerships Manager
- Procurement Manager, Technology
- Vendor Manager
- IT Operations Manager
- Network Architecture Manager
Best industries to use for targeting:
- Computer Software
- Information Technology & Services
- Internet
- Telecommunications
- Computer Networking
- Computer & Network Security
- Semiconductors
- Electrical/Electronic Manufacturing
- Management Consulting
- Financial Services
- Banking
- Insurance
- Retail
- Media Production
- Design
- Research
- Higher Education
- Government Administration
- Marketing & Advertising
- Industrial Automation
Event type fit: technology expo, innovation conference, digital transformation summit, enterprise IT networking event, cybersecurity and cloud solution showcase, startup and scale-up ecosystem gathering.
6️⃣ Estimated attendance / expected footfall
Without the official attendee count provided here, the event should be analyzed in a range-based way. For a major Stockholm technology show, estimated footfall may fall into one of these practical bands:
- Smaller specialist version: 2,000 to 5,000 attendees
- Mid-size regional tech show: 5,000 to 10,000 attendees
- Large co-located tech event: 10,000+ attendees
The actual buyer value is not just raw footfall. A tech show becomes most valuable when the audience contains a meaningful ratio of decision-makers, senior technologists, and budget holders. Even a smaller event can be powerful if the attendee quality is high and the exhibitor mix is strong.
For attendee-list selling, I would evaluate this event as high-quality if the ratio of enterprise and mid-market professionals is strong, especially if there are conference passes, VIP programs, hosted meetings, or enterprise-focused tracks.
7️⃣ Key focus areas & buyer engagement
A show like Stockholm Tech Show 2026 is usually built around practical technology themes. Those themes matter because they reveal what the audience is actively trying to solve. Buyer engagement should be aligned to the pain points and purchasing intent behind those themes.
Likely key focus areas:
- Artificial intelligence and machine learning
- Cloud transformation and infrastructure modernization
- Cybersecurity and risk management
- Data platforms, analytics, and business intelligence
- Digital workplace and collaboration tools
- Software development and platform engineering
- Telecom, 5G, and connectivity
- Automation, IoT, and smart systems
- Innovation strategy and startup ecosystem
- Enterprise transformation and vendor evaluation
Buyer engagement opportunities:
- Live demos and product trials
- VIP roundtables for CIO, CTO, and security leaders
- Solution comparison sessions
- Hosted meetings with enterprise accounts
- Partner networking for channel development
- Content-led sessions on transformation, security, and ROI
For a client purchasing attendee data, the best approach is to map the event’s core themes to the client’s specific product. For example, if the client sells cybersecurity software, the list should prioritize security leaders, IT directors, and compliance officers. If the client sells SaaS productivity tools, the ideal segment may be digital transformation leads, operations managers, and enterprise IT buyers. If the client sells cloud services, the target should shift toward infrastructure, DevOps, and architecture roles.
8️⃣ Client-product fit note
To give you the best buyers based on your client requirement, I need your client website before finalizing the recommendation. The right attendee list depends heavily on the product category, pricing level, use case, and buyer persona.
Here is how the recommendation changes by product type:
- If the client sells cybersecurity: prioritize CISOs, security managers, risk leaders, compliance teams, and infrastructure heads from enterprise and finance.
- If the client sells SaaS or enterprise software: prioritize IT directors, digital transformation managers, product operations leaders, and procurement teams.
- If the client sells cloud or infrastructure services: prioritize CTOs, cloud architects, DevOps leads, and enterprise architecture teams.
- If the client sells telecom or connectivity solutions: prioritize network strategy leaders, telecom operations, enterprise connectivity managers, and partnership directors.
- If the client sells consulting or services: prioritize innovation heads, digital leaders, operations executives, and vendor managers.
Please share the client website, and I can refine the buyer recommendation by reviewing the product positioning, market segment, and likely purchase intent. That will let me produce a sharper target list instead of a generic tech-event audience.
9️⃣ Industry suggestion using the industry list
Based on the industry options you shared, the most relevant industry filters for Stockholm Tech Show 2026 are:
- Computer Software
- Information Technology & Services
- Internet
- Computer Networking
- Computer & Network Security
- Telecommunications
- Electrical/Electronic Manufacturing
- Semiconductors
- Industrial Automation
- Information Services
- Management Consulting
- Financial Services
- Banking
- Insurance
- Design
- Research
- Marketing & Advertising
- Government Administration
- Higher Education
- Retail
Best practical industry grouping for outbound use:
For most clients, I would start with Computer Software, Information Technology & Services, Internet, Computer Networking, Computer & Network Security, Telecommunications, Financial Services, and Management Consulting. These industries are the most likely to contain budget holders and active buyers at a tech show in Stockholm.
Final recommendation
Stockholm Tech Show 2026 looks like a strong event for B2B attendee-list sales if your client sells into the technology, digital transformation, cybersecurity, cloud, telecom, or enterprise software markets. The event’s value is strongest when you target senior roles and company accounts with active technology budgets. Because Stockholm has both local strength and regional Nordic pull, the event should be considered more than a city-level show; it is likely a meaningful business event with broader Scandinavian relevance.
Buyer quality rating for attendee-list sales: 8.5/10
Why: strong technology decision-maker concentration, high commercial relevance, excellent fit for software and infrastructure vendors, and strong Nordic buyer potential.
Main caution: the event can become too broad if you do not align the attendee list with the client’s product. A good attendee list strategy for this show requires filtering by job title, industry, company size, and buying role.
Best next step: send me your client website, and I will review it and produce the best buyer targets for Stockholm Tech Show 2026 based on the exact product and ideal customer profile.
Data sheet
| Event Name | Stockholm Tech Show 2026 |
| Event Date | 26 May 2026 – 27 May 2026 |
| Event Status | Completed |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Official organizer details should be confirmed from the event website and organizer page. Organizer name was not independently verified from the user-provided brief. |
| Official Event Website | Official event website should be confirmed from current event materials. |
| Event Type | B2B technology exhibition and conference focused on digital transformation, enterprise IT, cybersecurity, AI, cloud, data, SaaS, telecom, and smart solutions. |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Telecommunication; Business Services |
| Audience Reach | Regional to national, with selective Nordic and international participation likely. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current-year headcount without official organizer statistics; audience composition assessment below is based on event positioning, venue context, and Stockholm’s technology market profile. |
| Main Purpose of Event | To connect technology vendors, enterprise buyers, IT decision-makers, innovation leaders, integrators, and ecosystem partners around digital transformation, cybersecurity, AI, cloud, data, telecom, and related business technology solutions. |
Stockholm Tech Show 2026 is positioned as a B2B technology event serving the enterprise IT, digital transformation, cloud, AI, cybersecurity, telecom, software, and innovation ecosystem in Sweden and the broader Nordic market. Based on the event theme, venue, and city profile, the event is likely to attract technology buyers, solution evaluators, channel partners, founders, product leaders, operational decision-makers, and public- and private-sector stakeholders interested in modernizing infrastructure, processes, and digital services.
The event matters because Stockholm is one of the strongest technology and startup hubs in Northern Europe, creating a relevant environment for software procurement conversations, systems integration partnerships, cyber and cloud vendor evaluations, and enterprise solution sourcing. For lead generation and attendee intelligence purposes, the event appears well suited for account mapping and outbound targeting into Nordic technology-buying organizations, although named attendee and attendance volume data should be validated only through official event materials.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Enterprise IT leaders | Large enterprises, regional corporates, public agencies, scale-ups | Own or influence IT architecture, budget, roadmap, and solution selection | High-value buyers for cloud, security, software, infrastructure, and managed services |
| Cybersecurity decision-makers | Enterprises, banks, telecoms, government bodies, critical infrastructure operators | Evaluate cyber platforms, compliance tools, identity, network, and risk solutions | Strong relevance for security vendors, MSSPs, audit firms, and incident-response providers |
| Cloud and infrastructure teams | Mid-market and enterprise IT organizations, MSPs, telecoms, hosting and platform teams | Influence platform migration, cloud contracts, hosting, observability, and integration spend | Relevant for cloud providers, DevOps vendors, infrastructure software, and systems integrators |
| Data, AI, and analytics leaders | Enterprises, software firms, consultancies, digital-native businesses | Assess data platforms, AI tools, automation, analytics, and governance solutions | High relevance for AI, data engineering, BI, and workflow automation suppliers |
| Procurement and sourcing influencers | Large enterprises, public-sector entities, centralized purchasing teams | Support vendor evaluation, commercial negotiation, framework selection, and renewal cycles | Important for converting technical interest into purchasing action |
| Digital transformation and operations leaders | Enterprise business units, public organizations, industrial and service firms | Own transformation programs, automation, process redesign, and systems adoption | Strong fit for SaaS, workflow, integration, and operational intelligence suppliers |
| Telecom and connectivity teams | Telecom operators, network service providers, enterprise communications teams | Evaluate connectivity, 5G, UC, edge, network security, and smart communications tools | High relevance for telecom, networking, and communications technology suppliers |
| Channel partners and systems integrators | VARs, MSPs, consultancies, implementation partners, digital agencies | Buy for resale, recommend solutions, and influence customer stack decisions | Useful for partner recruitment, indirect sales, and market expansion |
| Founders, product leaders, and innovation teams | Startups, scale-ups, incubator-linked firms, corporate innovation teams | Seek platforms, APIs, infrastructure, data tools, and strategic partnerships | Relevant for API, developer, cloud, martech, and scaling solutions |
| Consultants, analysts, and advisors | Management consultancies, IT advisory firms, industry specialists | Influence vendor shortlists and transformation strategy | Important amplifiers for referral opportunities and market credibility |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | Strong local turnout from enterprise, startup, telecom, fintech, and public-sector organizations | Very High | Stockholm is a major Nordic technology and innovation hub, supporting dense decision-maker participation. |
| Host region: Stockholm County | Regional business visitors from surrounding municipalities and tech corridors | High | Short travel times improve attendance from regional IT, consulting, telecom, and public organizations. |
| Nearby business hubs | Likely draw from Uppsala, Gothenburg, Malmö, Linköping, and other Swedish business centers | Medium to High | Relevant for national account-based outreach into Swedish enterprise and scale-up markets. |
| National reach: Sweden | Likely attracts buyers, IT leaders, and suppliers from across Sweden | High | Thematic breadth supports attendance from multiple sectors beyond pure technology companies. |
| Nordic reach | Potential participation from Norway, Denmark, Finland, and Iceland | Medium | Likely stronger for speakers, partners, vendors, and enterprise groups with Nordic operations. |
| International reach | Selective international attendance from European tech vendors and partners | Medium | International draw is likely meaningful but should not be assumed to match global mega-expo scale. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is most credibly treated as a Swedish national B2B tech gathering with strong Stockholm concentration and broader Nordic relevance. |
| Regional | Secondary | Regional Nordic attendance is likely, especially among vendors, partners, and multinational technology teams. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| No official current-year attendee, buyer, speaker-organization, or buyer-directory source was publicly verified in the research materials available for this brief. To avoid unsupported claims, named buyer organizations are not listed here as confirmed participants. If you want a separate prospecting list of high-fit Swedish and Nordic technology-buying accounts for outreach around this event, that can be built as a non-attendance-based target list. | |||||
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CIO / Chief Information Officer | Information Technology | C-Level | Owns strategic technology direction, budget, architecture, and vendor approval. |
| 2 | CTO / Chief Technology Officer | Technology / Engineering | C-Level | Drives platform, product, infrastructure, and innovation decisions. |
| 3 | IT Director | Information Technology | Director | Key operator for infrastructure, system rollouts, and vendor evaluation. |
| 4 | Director of Cybersecurity / CISO | Security | Director / VP / C-Level | Direct buyer for cyber tooling, governance, compliance, and protection platforms. |
| 5 | Head of Digital Transformation | Transformation / Strategy | Head / Director | Leads cross-functional modernization projects and sponsor selection. |
| 6 | Cloud Architect / Head of Cloud | Infrastructure / Cloud | Manager / Director / Head | Evaluates migration, platform, observability, and security stack choices. |
| 7 | Data Director / Head of Analytics | Data / Analytics | Director / Head | High influence on AI, BI, warehouse, governance, and analytics procurement. |
| 8 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Director | Useful for commercial validation, framework agreements, and supplier onboarding. |
| 9 | VP Engineering / Engineering Director | Engineering | VP / Director | Strong influence where tooling affects developer productivity and architecture. |
| 10 | Business Development Director / Partnerships Director | Business Development / Partnerships | Director / VP | Important for channel alliances, co-selling, and integration partnerships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core event fit for enterprise technology decision-makers and service-led IT teams. | Digital transformation, managed services, integration, and software adoption. |
| 2 | Computer Software | Direct relevance for SaaS, platforms, developer tools, and business software providers. | Outbound to product-led and enterprise software-buying teams. |
| 3 | Computer & Network Security | Cybersecurity is a core attendance driver for modern technology events. | Security tools, compliance, IAM, SOC, endpoint, and network solutions. |
| 4 | Computer Networking | Fits telecom, infrastructure, connectivity, edge, and enterprise networking themes. | Network modernization, connectivity, SD-WAN, and hybrid workplace. |
| 5 | Telecommunications | Relevant for operator, carrier, and enterprise communications stakeholders. | Connectivity, UC, 5G, edge services, and secure communications. |
| 6 | Internet | Covers digital-native firms, online services, and internet-based product businesses. | API, platform, cloud, growth, and digital service solutions. |
| 7 | Industrial Automation | Useful where smart industry, connected operations, and digital transformation overlap. | IoT, automation software, OT-IT integration, and monitoring tools. |
| 8 | Management Consulting | Advisory firms often influence transformation strategy and vendor shortlists. | Partnering, referral channels, and enterprise transformation engagements. |
| 9 | Financial Services | Large financial organizations are frequent buyers of cybersecurity, data, and compliance solutions. | Cyber, cloud, analytics, workflow, and customer technology modernization. |
| 10 | Government Administration | Public-sector digital transformation and cyber resilience are relevant demand areas. | E-government, security, infrastructure modernization, and managed services. |
| 11 | Computer Hardware | Useful for enterprise infrastructure, workplace devices, and edge hardware discussions. | Endpoint devices, data center hardware, embedded solutions, and peripherals. |
| 12 | Information Services | Relevant for data-rich organizations and intelligence-led digital businesses. | Analytics, enrichment, content platforms, and knowledge systems. |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No official count verified in current research materials | Do not use modeled attendance totals for sales claims without organizer evidence. |
| Exhibitor count | Not publicly confirmed in verified materials for this brief | Unconfirmed | Would require official exhibitor directory or prospectus | Potentially available on event site or post-event release. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official hosted-buyer or attendee-segment count verified | Useful metric if organizer releases registration breakdown. |
| Speaker count | Not publicly confirmed in verified materials for this brief | Unconfirmed | Would require official agenda archive | Speaker organization data can be valuable for account targeting if released. |
| Sponsor count | Not publicly confirmed in verified materials for this brief | Unconfirmed | Would require sponsor page or post-event release | Can help identify ecosystem partners more than direct buyers. |
| Historical attendance | No verified official historical attendance figure included in this brief | Historical / prior-year evidence unavailable | Would require official prior-year press release or media kit | Historical figures should only be used if attributed to the organizer. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital transformation | Modernize processes, systems, and service delivery | Executive conversations around ROI, change, and roadmap design | Enterprise SaaS, consulting, workflow automation, integration services |
| Cybersecurity | Reduce risk, improve compliance, strengthen resilience | High-intent vendor evaluation and security architecture review | Security platforms, MSSP, IAM, endpoint, network defense, GRC |
| AI | Automation, predictive insight, productivity gains | Workshops, demos, and strategic use-case discussions | AI assistants, analytics, ML platforms, process automation tools |
| Cloud | Migration, cost control, scalability, hybrid infrastructure | Architecture reviews and platform comparison meetings | Cloud infrastructure, observability, FinOps, platform services |
| Data and analytics | Better reporting, governance, and decision intelligence | Technical qualification with data owners and business stakeholders | BI, warehousing, ETL, analytics, data governance, enrichment |
| Telecom and connectivity | Reliable communication, mobility, and network performance | Partner and buyer discussions around communications stack upgrades | 5G, UCaaS, networking, SD-WAN, edge connectivity, network security |
| SaaS and enterprise software | Operational efficiency and scalable software deployment | Mid-funnel buying discussions and trial/demo conversion opportunities | SaaS platforms, CRM, ERP extensions, productivity and collaboration tools |
| Partnerships and ecosystem growth | Expand implementation, resale, or integration capability | Channel recruitment, co-selling, and marketplace partnerships | Partner programs, APIs, white-label offers, consulting alliances |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event theme strongly aligns with enterprise technology buying categories. |
| Decision-maker availability | High | Likely mix of CIO, CTO, IT, security, cloud, and transformation leaders. |
| Data collection potential | Medium | Good in principle, but public named attendee data was not verified in this brief. |
| Apollo targeting potential | Very High | The event maps well to technology, telecom, consulting, finance, and public-sector filters. |
| Geographic targeting potential | High | Stockholm-first targeting can be expanded to Sweden and the Nordics. |
| Best outreach approach | High | Use event-theme messaging, Nordic case studies, and role-specific pain points. |
| Overall lead quality | High | Strong event for B2B technology account targeting, even where attendee identity data is limited. |
| Best use case | High | Best suited for account mapping, buyer persona targeting, exhibitor outreach, and event-adjacent ABM. |
| Limitations / risks | Medium | Publicly confirmed attendee and attendance data were not verified here, so outreach should not imply confirmed attendance. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Computer & Network Security; Computer Networking; Telecommunications; Internet; Management Consulting; Financial Services; Government Administration; Industrial Automation; Information Services | Focus on the most event-aligned buyer environments. |
| Departments | Information Technology; Engineering; Security; Operations; Procurement; Business Development; Product; Data / Analytics | Capture both technical and commercial influencers. |
| Seniority | C-Level; VP; Head; Director; Manager | Prioritize decision-makers and strong influencers. |
| Job titles | CIO, CTO, CISO, IT Director, Head of IT, Director of Cybersecurity, Head of Security, Head of Cloud, Cloud Architect, Director of Infrastructure, Head of Digital Transformation, VP Engineering, Director of Data, Head of Analytics, Procurement Manager, Strategic Sourcing Manager, Partnerships Director, Business Development Director | Mirror the most likely event attendee and buyer roles. |
| Geography | Stockholm; Stockholm County; Sweden; optionally expand to Norway, Denmark, Finland | Start local and scale to national and Nordic coverage. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Targets organizations with formal technology budgets and buying processes. |
| Keywords | digital transformation, cybersecurity, cloud, AI, data, analytics, SaaS, infrastructure, telecom, DevOps, automation, enterprise software, modern workplace | Align search logic with event themes and buyer priorities. |
| Technologies | Cloud infrastructure, cybersecurity stack, analytics platforms, CRM / ERP environment, collaboration tools, networking stack | Useful for layered segmentation where Apollo enrichment supports technology signals. |
| Revenue range | Mid-market to enterprise; use revenue filters where available to isolate budget-bearing accounts | Improves prioritization for premium B2B offers. |
| Company type | Private companies, public companies, government entities, funded scale-ups, consultancies, telecom operators, systems integrators | Supports both direct buyers and influential channel/partner paths. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-provided event brief | Provided input | Confirmed event title, city, region, country, venue, and dates used in this report | Medium |
| Kistamässan official website | Venue website | Venue identity and Stockholm location context | High |
| City of Stockholm business information | Government / city economic source | Supports Stockholm’s position as a business and innovation hub relevant to attendee-origin assessment | High |
| Invest Stockholm | Official investment / business promotion source | Supports the market context for Stockholm’s technology ecosystem | High |
| Current event website, organizer page, attendee directory, exhibitor directory, sponsor page, and agenda archive | Primary sources recommended for follow-up verification | Organizer identity, official attendance, exhibitor count, speaker organizations, and named participants were not independently verified in the materials available for this brief | Required for full confirmation |
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